Study Title

Questionnaire
ID
Consumers’ perception about different research
Respondent ID
organizations of Bangladesh.
Date

The following questionnaire pertains to an academic study being constructed with the intent to better
understand the needs and attitudes of various business organizations toward research firms of
Bangladesh. This questionnaire will take only 10-20 minutes to fill out at your convenience. Your
name will no way be connected with the project. Please answer all the questions.

Part A

01. Which of the following research organizations have you ever used for research purpose?
(Please √ as many as apply. If other, please specify below.)

Research firm
a) ACNielsen, Bangladesh □
b) 4P □
c) MRC-Mode □
d) Sirius □
e) SRGB (Survey Research Group of Bangladesh) □
f) □

02. Please rate the following attributes that would be most important to you in the selection of a
research agency: (mark one response for each statement. If other, please specify below.)

Not Less Average Important Very

important important important
1 2 3 4 5
a) Reputation & experiences of the firm □ □ □ □ □
b) Number of field force employed □ □ □ □ □
c) Education of field force □ □ □ □ □
d) Communication skill of field force □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □
f) Control over the field force □ □ □ □ □
g) Accuracy of the data □ □ □ □ □
h) Currency of the data □ □ □ □ □
i) Sampling method □ □ □ □ □
j) Control of data collection environment □ □ □ □ □
k) Representativeness of sample □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □
m) Meeting deadline □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □
q) □ □ □ □ □

03. What kind of data did you require?

□ Primary data □ Secondary data □ Both

P.T.O

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04. Please rate ACNielsen upon the following attributes:
(Considering your experience here as well as what you know about this organization. Mark one response for
each statement. If other, please specify below.)

Very Poor Average Good Very Don’t

Considering attributes poor good know
1 2 3 4 5 6
a) Reputation & experiences of the firm □ □ □ □ □ □
b) Number of field force employed □ □ □ □ □ □
c) Education of field force □ □ □ □ □ □
d) Communication skill of field force □ □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □ □
f) Control over the field force □ □ □ □ □ □
g) Accuracy of the data □ □ □ □ □ □
h) Currency of the data □ □ □ □ □ □
i) Sampling method □ □ □ □ □ □
j) Control of data collection environment □ □ □ □ □ □
k) Representativeness of sample □ □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □ □
m) Meeting deadline □ □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □ □
q) □ □ □ □ □ □

05. Please rate 4P upon the following attributes:

(Considering your experience here as well as what you know about this organization. Mark one response for
each statement. If other, please specify below.)

Very Poor Average Good Very Don’t

Considering attributes poor good know
1 2 3 4 5 6
a) Reputation & experiences of the firm □ □ □ □ □ □
b) Number of field force employed □ □ □ □ □ □
c) Education of field force □ □ □ □ □ □
d) Communication skill of field force □ □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □ □
f) Control over the field force □ □ □ □ □ □
g) Accuracy of the data □ □ □ □ □ □
h) Currency of the data □ □ □ □ □ □
i) Sampling method □ □ □ □ □ □
j) Control of data collection environment □ □ □ □ □ □
k) Representativeness of sample □ □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □ □
m) Meeting deadline □ □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □ □
q) □ □ □ □ □ □

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06. Please rate MRC-Mode upon the following attributes:
(Considering your experience here as well as what you know about this organization. Mark one response for
each statement. If other, please specify below.)

Very Poor Average Good Very Don’t

Considering attributes poor good know
1 2 3 4 5 6
a) Reputation & experiences of the firm □ □ □ □ □ □
b) Number of field force employed □ □ □ □ □ □
c) Education of field force □ □ □ □ □ □
d) Communication skill of field force □ □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □ □
f) Control over the field force □ □ □ □ □ □
g) Accuracy of the data □ □ □ □ □ □
h) Currency of the data □ □ □ □ □ □
i) Sampling method □ □ □ □ □ □
j) Control of data collection environment □ □ □ □ □ □
k) Representativeness of sample □ □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □ □
m) Meeting deadline □ □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □ □
q) □ □ □ □ □ □

07. Please rate Sirius upon the following attributes:

(Considering your experience here as well as what you know about this organization. Mark one response for
each statement. If other, please specify below.)

Very Poor Average Good Very Don’t

Considering attributes poor good know
1 2 3 4 5 6
a) Reputation & experiences of the firm □ □ □ □ □ □
b) Number of field force employed □ □ □ □ □ □
c) Education of field force □ □ □ □ □ □
d) Communication skill of field force □ □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □ □
f) Control over the field force □ □ □ □ □ □
g) Accuracy of the data □ □ □ □ □ □
h) Currency of the data □ □ □ □ □ □
i) Sampling method □ □ □ □ □ □
j) Control of data collection environment □ □ □ □ □ □
k) Representativeness of sample □ □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □ □
m) Meeting deadline □ □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □ □
q) □ □ □ □ □ □

P.T.O

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08. Please rate SRGB upon the following attributes:
(Considering your experience here as well as what you know about this organization. Mark one response for
each statement. If other, please specify below.)

Very Poor Average Good Very Don’t

Considering attributes poor good know
1 2 3 4 5 6
a) Reputation & experiences of the firm □ □ □ □ □ □
b) Number of field force employed □ □ □ □ □ □
c) Education of field force □ □ □ □ □ □
d) Communication skill of field force □ □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □ □
f) Control over the field force □ □ □ □ □ □
g) Accuracy of the data □ □ □ □ □ □
h) Currency of the data □ □ □ □ □ □
i) Sampling method □ □ □ □ □ □
j) Control of data collection environment □ □ □ □ □ □
k) Representativeness of sample □ □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □ □
m) Meeting deadline □ □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □ □
q) □ □ □ □ □ □

P.T.O

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09. Please rate ____________________ upon the following attributes:
(Considering your experience here as well as what you know about this organization. Mark one response for
each statement. If other, please specify below.)

Very Poor Average Good Very Don’t

Considering attributes poor good know
1 2 3 4 5 6
a) Reputation & experiences of the firm □ □ □ □ □ □
b) Number of field force employed □ □ □ □ □ □
c) Education of field force □ □ □ □ □ □
d) Communication skill of field force □ □ □ □ □ □
e) Pleasant appearance of field force □ □ □ □ □ □
f) Control over the field force □ □ □ □ □ □
g) Accuracy of the data □ □ □ □ □ □
h) Currency of the data □ □ □ □ □ □
i) Sampling method □ □ □ □ □ □
j) Control of data collection environment □ □ □ □ □ □
k) Representativeness of sample □ □ □ □ □ □
l) Respondents’ response rate □ □ □ □ □ □
m) Meeting deadline □ □ □ □ □ □
n) Data analysis efficiency □ □ □ □ □ □
o) Ability to interpret the findings into
□ □ □ □ □ □
recommendations
p) Cost of service □ □ □ □ □ □
q) □ □ □ □ □ □

10. Did you depend upon different agency/s for different kind of research?

□ Yes □ No

11. Please state the types of research did you conduct by the following firm?
(If other, please specify below.)

Types of research
monitoringAdvertising evaluation &
Brand development research

Simulated test marketing

Habit & attitude test

Pre-launch testing

Media tracking
Concept test

Copy test

Research firm Other

1 2 3 4 5 6 7 8 9

a) ACNielsen □ □ □ □ □ □ □ □
b) 4P □ □ □ □ □ □ □ □
c) MRC-Mode □ □ □ □ □ □ □ □
d) Sirius □ □ □ □ □ □ □ □
e) SRGB □ □ □ □ □ □ □ □
f) □ □ □ □ □ □ □ □

12. Did you use the same research firm frequently?

(If other, please specify below.)

0-1 2-3 4-5 0-1 2-3 4-5 6- more

times times times times times times times Other
Research
per per per per per per per
firm month month month year year year year
1 2 3 4 5 6 7 8
a) ACNielsen □ □ □ □ □ □ □

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 b) 4P □ □ □ □ □ □ □
c) MRC-Mode □ □ □ □ □ □ □
d) Sirius □ □ □ □ □ □ □
e) SRGB □ □ □ □ □ □ □
f) □ □ □ □ □ □ □

13. Please mention, if any, the major reason/s of your dissatisfaction with the following firm:
(If other, please specify below.)

Research firm Major dissatisfaction/s

a) ACNielsen
b) 4P
c) MRC-Mode
d) Sirius
e) CDRB
f) SRGB
g) BMCRS
h) CUROB

i)

14. How likely are you to recommend the following firm/s to someone you know?
(mark one response for each statement. If other, please specify below.)

Very unlikely Somewhat Uncertain Somewhat Very likely

Research
unlikely likely
firm
1 2 3 4 5
a) ACNielsen □ □ □ □ □
b) 4P □ □ □ □ □
c) MRC-Mode □ □ □ □ □
d) Sirius □ □ □ □ □
e) CDRB □ □ □ □ □
f) SRGB □ □ □ □ □
g) BMCRS □ □ □ □ □
h) CUROB □ □ □ □ □
i) □ □ □ □ □

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Part B

15. Please answer the following questions regarding the questionnaire as they relate to the way in
which you have answered this survey:

Very Low Very high

1 2 3 4 5
a) How interested were you? □ □ □ □ □
b) How committed were you? □ □ □ □ □
c) How much effort did you use? □ □ □ □ □
d) How motivated were you? □ □ □ □ □
e) How involved were you? □ □ □ □ □

Part C: Demographics of respondent’s organization

Your answers to the following questions will be used to help us interpret the information you have
provided.

16. Name of the organization:

17. Product category/s (Please select as many as apply. If other, please specify):

a) Consumer □
b) Pharmaceuticals □
c) Toiletries □
d) Cellular □
e) □
f) □
g) □

Thank you for your cooperative participation.

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