www.ecoIead.

org
ECOLEAD
IP 506958
In ten years, in response to fast
changing market conditions, most
enterprises and specially the SMEs
will be part of some sustainable
collaborative networks that will act as
breeding environments for the
formation of dynamic virtual
organizations

CoIIaborative networks of organizations provide a basis for
competitiveness, world-excellence, and agility in turbulent
market conditions
They can support SMEs to identify and exploit new business
potential, boost innovation, and increase their knowIedge.
Networking of SMEs with large-scale enterprises also
contributes to the success of the big companies in the global
market
Reinforcing the effectiveness of coIIaborative networks,
mostly based on SMEs, and creating the necessary conditions
for making them an endogenous reality in the European
industrial landscape, are key survival factors
HOLISTIC APPROACH
The fundamental assumption in ECOLEAD is that a substantial
impact in materializing networked collaborative business
ecosystems requires a comprehensive holistic approach
Therefore ECOLEAD addresses three most fundamental and
inter-related focus areas - constituting ECOLEAD pillars - as the
basis for dynamic and sustainable networked organizations:
Breeding Environments,
Dynamic VirtuaI Organizations
ProfessionaI VirtuaI Communities
VO Breeding Environment (VBE)
t represents an association or pool of organizations
and their related supporting institutions that have both
the potential and the interest to cooperate with each
other, through the establishment of a "base long-term
cooperation agreement
When one of the members (acting as a broker)
identifies a business opportunity, a subset of these
organizations can be selected to form a virtual
organization
Dynamic VirtuaI Organization (VO)
Dynamic VOs are temporary alliances of
organizations that come together to share skills
or core competencies and resources in order
to better respond to business opportunities and
produce value-added services and products,
and whose cooperation is supported by
computer networks
Within a VBE context the VO is rapidly
assembled into a business entity enabling the
actual collaboration of enterprises and
individuals to respond to a specific business
opportunity
ProfessionaI VirtuaI Community (PVC)
PVC represents the combination of concepts of
virtual community and professional community
Virtual communities are defined as social
systems of networks of individuals, who use
computer technologies to mediate their
relationships
Professional communities provide
environments for professionals to share the
body of knowledge of their professions such as
similar working cultures, problem perceptions,
problem-solving techniques, professional
values, and professional behaviour
The ECOLEAD pillars are supported and reinforced by two
horizontal developments:
Sustainable development of collaborative-networked
organizations needs to be supported by strong fundamental
research leading to the establishment of Collaborative
Networks as a new scientific discipline
The horizontaI ICT infrastructure
The theoreticaI foundation
mplantation of any form of collaborative network depends
on the existence of an CT infrastructure
n order to leverage the potential benefits of the
collaborative networked organization paradigm, more
flexible and generic infrastructures need to be designed and
implemented
INNOVATIVE FACTORS
ECOLEAD is focused on addressing a selected set of innovative
challenges for the considered target areas:
Life maintenance support Full life cycle support Trust & VBE management system
Advanced collaboration spaces VO transition and inheritance Value systems & metrics
Value creation Distributed (business) processes supervision Profile/competency management
Understanding synergies Dynamic & temporary nature Working & sharing principles
ProfessionaI VirtuaI Communities Dynamic VO VO Breeding Enviroment
nteroperable collaboration & do-it-yourself Collaborative Networks as a new discipline
Business models for infrastructures Emerging behaviour
Transparent, easy to use, affordable Reference models for collaborative networks
nfrastructure for collaboration Formal & Semi-formal models
HorizontaI ICT Infrastructure TheoreticaI foundation
EXPECTED RESULTS
An integrated framework will be established consisting of:
Reference modeIs and guideIines
ICT coIIaboration infrastructure
Support e-services
for the establishment operation of collaborative
networked organizations (CNO)
Providing pIatforms for VO Breeding Environments
Dynamic VirtuaI Organizations
ProfessionaI VirtuaI Communities
Dynamic VO creation assistance tooI:
which support the phase of a rapid creation of a virtual
organization utilizing trust, competency, business process,
past performance information of candidates its able to rapidly
create ready-to-do business new VO.
VO coIIaboration and performance measurement tooI:
t will record past collaboration performance of each single
member in order to be able to select always the right
organization needed in the rising VO.
Contract negotiation wizard tooI:
it will allow to rapidly define the dues and the rights of the
organizations which are going to join together in the VOs.
VO management e-service tooI:
it will effectively manage an operating VO by means of e-
services in ASP modality with a very low impact in the single
organization CT structure.
CoIIaborative probIem soIving support e-services tooI:
t will improve the profitability and quality of VBE's members
allowing to start problem solving processes addressing daily
troubles and inefficiencies they experienced.
Advanced coIIaboration pIatform for PVCs tooI:
will provide the necessary support in order to allow the
cooperation of single professional humans, bringing in the
business arena their personal and specific competencies.
ECOLEAD is expected to impact industrial competitiveness and societal
mechanisms by:
1. provision of means to effectively exploit opportunities deriving
from the deployment of CNO
2. designing and enabling new professional work paradigms,
capable of enacting the Knowledge-based Society
As a result a strong and cohesive social
fabric will be built supporting the implantation
of collaborative networks in the society, and
enabling organizations to respond to
turbulence and uncertainty in global economy
ECOLEAD
ECOLEAD
SOCIETY
SOCIETY
Integrated framework
for estabIishment and
operation of CNOs
Increase knowIedge &
impIantation of CNOs
Facilitation of CNOs growth
Governments
Policy &
decision
makers
Requirements
VaIidation feedback
ECOLEAD channels its results to society in order to achieve
maximum impact through both carefully selected and highly
recognized scientific channels and in close cooperation with other
regional and international initiatives and entities though it's so
called impact muItipIiers
MuItipIiers in s ECOLEAD context are Social and Economic
external entities that are potentially committed to the adoption of
its results because of their social mission and/or business
positioning.
CONSORTIUM
Thanks for your attention