Without Rosewood Branding (2003)

115000
$750.00
2
$1,500.00
32%
$480.00
1.2
$576.00
$130.00
$150.00
19169
5750
16.67%
$576

Total number of unique guest

Average daily spend
Number of days average guest stays
Total Spend per guest per stay (expenditure)
Average gross margin per room
Average gross profit per room
Average number of visits per year per guest
Average gross profit per guest
Average marketing expense per guest (systemwide)
Average new guest acquisition expense (systemwide)
Total number of repeat guests
of which: total number of multiproperty stay guests
Average Guest Retention Rate
Average Gross Proft per Guest
Revenue guest growth
Marketing cost growth

With Rosewood Corporate Branding

115000
$750.00
2
$1,500.00
32%
$480.00
1.3
$624.00
$138.70
$150.00
24919
11500
21.67
$624.00

6%
3%

CLTV Without Rosewood Branding

Year
Average daily spend
Number of days average guest stays
Total Spend per guest per day
average gross margin per room
average gross profit per room
Average number of visits per year per guest
Average gross profit per guest
Average marketing expense per guest (systemwide)
Average new guest acquisition expense (systemwide)
Net Profit per Guest
Retention factor
Expected NPV of Cash Flow
Discount Factor
Net Present Value (NPV)

2003
$750.00
2
$1,500.00
32%
$480.00
1.2
$576.00
$130.00
$150.00
$296.00
16.67%
$49.34
8%
$452.64

2004
$795.00
2
$1,590.00
32%
$508.80
1.2
$610.56
$133.90

2005
$842.70
2
$1,685.40
32%
$539.33
1.2
$647.19
$137.92

2006
$893.26
2
$1,786.52
32%
$571.69
1.2
$686.03
$142.05

2007
$946.86
2
$1,893.72
32%
$605.99
1.2
$727.19
$146.32

2008
$1,003.67
2
$2,007.34
32%
$642.35
1.2
$770.82
$150.71

2009
$1,063.89
2
$2,127.78
32%
$680.89
1.2
$817.07
$155.23

$476.66
16.67%
$79.46

$509.28
16.67%
$84.90

$543.97
16.67%
$90.68

$580.87
16.67%
$96.83

$620.11
16.67%
$103.37

$661.84
16.67%
$110.33

CLTV With Rosewood Corporate Branding

Year
Average daily spend
Number of days average guest stays
Total Spend per guest per day
average gross margin per room
average gross profit per room
Average number of visits per year per guest
Average gross profit per year per guest
Average marketing expense per guest (systemwide)
Average new guest acquisition expense (systemwide)
Net Profit per Guest
Retention factor
Expected NPV of Cash Flow
Discount Factor
Net Present Value (NPV)

2003
$750.00
2
$1,500.00
32%
$480.00
1.3
$624.00
$138.70
$150.00
$335.30
21.67%
$72.66
8%
$641.72

2004
$795.00
2
$1,590.00
32%
$508.80
1.3
$661.44
$142.86

2005
$842.70
2
$1,685.40
32%
$539.33
1.3
$701.13
$147.15

2006
$893.26
2
$1,786.52
32%
$571.69
1.3
$743.19
$151.56

2007
$946.86
2
$1,893.72
32%
$605.99
1.3
$787.79
$156.11

2008
$1,003.67
2
$2,007.34
32%
$642.35
1.3
$835.05
$160.79

2009
$1,063.89
2
$2,127.78
32%
$680.89
1.3
$885.16
$165.62

$518.58
21.67%
$112.38

$553.98
21.67%
$120.05

$591.63
21.67%
$128.21

$631.68
21.67%
$136.88

$674.26
21.67%
$146.11

$719.54
21.67%
$155.92

NPV meningkat sebesar

$189.08