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College sports attendees shop retail outlets more often than the national average.
Here are three useful ways to use this information (among others):
1) Meet with a prospect who has been hesitant to schedule a meeting. I bet the local bike shop does not know that college sports attendees are nearly TWICE as likely to shop his or her store than the national average. 2) Use a touch point when you are awaiting feedback from a prospect/client. If you have a pitch out to a day spa and have not heard back, make certain they know that college sports attendees are 68% more likely to visit day spas than the national average. 3) Gain new prospects in new categories. If you have not hit up the local dry cleaner, florist or pool supply store, you now have reason to give them a call.
Dry Cleaners: 6 deals that average 12K per school Salon & Spas: 7 deals that average 16.5K per school Jewelry: 40 deals that average 18K per school
Pet Supply: 7deals that average 27K per school Bookstore: 32 deals that average 21.5K per school Audio/Video: 17 deals that average 13K per school
DID YOU KNOW? College Sports Attendees are 41% more likely to shop any jewelry store!
120
140
160
180
200
AUTO DEALERS
General Motors spent over $170 million in 2011 on sponsorship. 10 of the top 87 spenders were auto dealers. Needless to say, the auto market is back to their old spending ways. We bring A loyal and passionate fan base who is 18% more likely to buy vehicles and will again spend more this year! 217 deals in 2012-13 totaling over $11.1M, up 19% from 2011-12 Average deal is over 51K The average property has 4 auto dealers as sponsors Auto Dealers rank #5 among the 64 categories, ahead of beverage and fast food! In 2012, we have contracts with all the major auto dealers across the country !
Top 10 DMAs for College Sports Fans and their intent to purchase new vehicles this year: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Raleigh/Durham 177 Des Moines/Ames 175 New Orleans 163 Memphis 160 Mobile/Pensacola 159 Syracuse 158 Little Rock 157 Columbus 157 Oklahoma City 153 Tulsa 150 Source: Scarborough Sports Marketing, 2012
Top 10 spenders in the auto industry: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. General Motors Toyota Ford Mercedes Chrysler Honda Kia BMW Volkswagen Hyundai
25.0%
23.9%
(104)
20.0%
(109 ) 15.9%
20.0% 19.2%
15.0%
(101 ) 10.2% 10.1%
14.6%
(101 )
8.7% 8.7%
10.0%
(113 ) (108 ) 5.0% 4.7% (102 ) 4.2% 4.1% (115 ) 5.3% 4.6% (111 ) 1.0%1.1% (121 ) 2.9% 2.4% (113 )
5.0%
(112 )
4.6% 4.1%
(113 )
2.2% 2.0%
0.0%
Acura Audi BMW Buick Chrysler Dodge Ford Honda Hyundai Infiniti Jeep Lexus Lincoln Mercedes Nissan Toyota
National Average
25.0%
24.0%
20.0%
18.1% 16.8% 15.1% 15.6%
18.4% 16.3%
15.0%
11.7%
10.3%
10.0%
7.9%
7.5% 7.9%
5.0%
0.0% Financing through dealer Location Price - value Reputation of Selection of dealer makes/models National Average College Sports Fan Service Warranty Other reason
A fan is an adult 18+ who has watched, listened or attended a game in the last 12 months
10.0%
FUN FACT:
.
8.7%
8.0%
College Sports Attendees are 41% more likely to purchase a new vehicle this year!
7.4%
6.0%
4.0%
2.3% 1.9% 1.6%
2.0%
0.0% Compact car Full-size car Luxury vehicle Midsize car Pickup truck
National Average
A fan is an adult 18+ who has watched, listened or attended a game in the last 12 months
4.0%
3.6%
3.5%
3.2%
3.1%
3.0% 2.5%
2.9%
2.8%
2.7%
College Sports Attendees are TWICE as likely to spend $45K or more on a new vehicle this year!
2.1%
2.0%
1.7%
1.5% 1.0%
0.7% 0.9%
1.3%
0.5% 0.0% Under $20,000 $20,000 - $29,999 $30,000 - $44,999 $45,000 or more
National Average
National Average
Gender: Male
48.7%
59.7%
63.0%
57.4%
56.7%
64.3%
27.1%
54.8% 14.3% 52.9% 67.4%
32.5%
58.9% 16.2% 59.9% 73.3%
31.2%
54.5% 15.8% 58.6% 66.2%
30.3%
57.9% 15.4% 59.5% 70.9%
29.5%
57.7% 15.1% 58.4% 70.7%
21.6%
59.1% 11.7% 54.5% 72.3%
A fan is an adult 18+ who has watched, attended or listened to a game in the last 12 months