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8 5WlBfl Questions Papers l0ctoGer 2007) 9 (!Madurai'l(jJ.mataj Vrti'"ersity)
RESEARCH METHODOLOGY
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Answer and THREE Questions in Part A which carry 20 marks
each. Part B is compulsory and carries 40 marks.
Part - A-
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1. How do you define: a research problem? discuss the main issues which I.
should receive the attention of the researchel'5 in formulating the
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research problem. I
2. Differentiate between univariate, bivariate; and multivariate analysis.
Discuss their role in data analysis with ex.amples. t
3. What is Hypothesis? Discuss briefly the procedure for testing i
hypothesis. Explain. Prepare a suitable research design for a i
consultancy organization who wishes to determine the effectives of.r
recent and campaign. t
4. Explain the importance of measurement ,of,scales in research and how i
Likert's Fivc Point Scale is used in marketing research. :
5. Explain the significance of a research report and explain the various '
steps involved in writing a research report.
Part - B-
6. (a)What are the types of Non-parametric tests?
(b) Following are the rank obtained by 10 students in lwo subjects,
Physics and Methematics. To what extent the knOWledge of the ,
students in the two subjects is related? 'j
Physic:;: 1 2 3 4 5 6 7 8 9 10
Mathematics: 2 4 1 5 3 9 7 10 6 8
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FUNDAMENTALS OF COMPUTERS
Answer and THREE Questions
All Questions equal Marks
Explain any three output devices in detail
Explain the functions and operations of an operating system.
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Explain how UNIX operating system differ from other operating
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system.
Which operating system is most preferred? Explain its unique
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features.
What is system software.? explain in detail
Define a compiler. explain its operations.
What do you mean by Graphical User Interface? Explain in detail
How do your format a window? Explain clearly.
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MANAGEMENT INFORMATION AND
DATA PROCESSING SYSTEM
Answer and FIVE Questions
All Questions carry equal Marks'
I.
The Fundamental ldea Behind The "Systems Approacll To.
Managemtlm" is the computer information system. Explain.
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2. How would you relate the formal organization, the informal
organization, and the management information system in a
system description of business organization? Draw a diagram to
indicate rela.tionship and information flows.
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3. Explain decision Marking in MIS. What are' the types of
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decisions? Explain each one of them with suitable eXllmples. .
4. In what ways, data communications software help in MIS?
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Outline the points that are normally included in the b.asic
funcations of the control softWare.
5. Comment on the Structured systems analysis and Design (SSAD)
and Data Flow Diagrams (IJFDs) approach to systems Analysis
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"'I'll}! Q!l2stio1lS <Papers (Oeto6er 200?)
(9rl.aaurai'1(pm4raj 'University)
and Design. Discuss its advantages to a variety of business i
applications;.
BUSINESS ENVIRONMENT AND LOW
6. Explain the concepts ofdatabase. What is the difference between
data file, data bank and database?
7. Identify, E-Business initiatives. which will drive companies to:
switch to electronic methods of managing the business. What are
the typical characteristics of the business. whlire E-Business willil.
give large benefits. ' 2
8. Identify distinguishing features of system Developmentl' .
Meth'odology in the following services business:
{a) Banking ATM Counter
(b) Railway Reservation Counter
(c) In flight Passenger Service
(d) Hospital Reception Centre
MARKETING MANAGEMENT
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Answer and FI
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E Questions
All Questions carry, equal Marks
3.
4.
S.
6.
I' 7.
8.
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: 9.
1. Bring out the importance of Marketing' in the modern business;
world. :
2. "Marketing begins and ends with consumer" -,Discuss. ,j
3. Explain tl1e various challenges and strategies faced by the j
marketers. :
4. Explain the various types of buying behaviour.
5. Briefly explain the 'Various factors that are to be considered in a1
sales forecast. ;
6. Discuss various factors you. would like to consider for selecting]
the channels of distribution for a consumer product which is sold '1
all over India. \
7. Briefly enumerate the causes for increases in sales promotion!
activities in to-days marketing. I
8. Discuss the essential feotures of a sound advertising policy. j
9. Explain the important problem of rural marketing in India and':
suggest suitable remedial measures. I
10. Write an essay on international Marketing. :
Answer and FIVE Questions
All Questions carry equal Marks
Discuss the reasons for state intervention in the economy.
Describe how the social and cultural environment affect the
business,
Explain clearly with suitable examples, how the political
environment affects business,
Write a note on technological environment of business.
"The customer is the foundation of a business and keeps it, is
existence" - Discuss this point with refemce to social
responsibilities of business towards customers.
Briefly summaries the essential features of FEMA
theclements of total. quality management. .. .
DISCUSS the background of liberalizatIOn and globalIzation policy
in India.
Write short no1e on aiw TWO
(a) Stock Exchange
(b) GAIT
(c) Bench Marking.
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PRINCIPLESQFMANAGE!\1ENT
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I (Fo'r those who joined in. Jlily 2000:and
Three hours 'lOOmarks
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Answer ANY THREE questions
All carTy ecj"ua"ma'rks
1. "Contribution of Taylor and Fayo] in the development of
management thought" - Explain
2. Evaluate the integrated approach to decision mak!ng
3. Enumerate the characteristics of an effective leadership
4. Explain budget as a control technique and list out its limitations.
5. Enumerate the steps involved in planning and what are its
features.
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6. You are a head of, 'a large corporation -that has grown by
acquisition of-, other each of produces a
different product.-The practice has been to leave ea'ch acquisition
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under its original ,managers and simply m'ake it a subsidiary of
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the corporation.
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Each' company has its own board of directors, which has
all the powers that the board of an independent company
possesses. The only change has be'en that your corporation has
acquired a majority 'oflhe shares"outstanding, and it can therefore
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influence the board, evenoverru! it,Your company has gained by
the acquisitions ,simply. becau'se, astockholder it receives
dividends on itsshares'. I
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But some .difficulties ,have developed. The subsidiaries
are, in some cases', setting their prices too high, with the result
14 U<]l}! Q.lUStiollS <Papers (g,vl'Y20Q8) 1
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that their sales; are falling off. In other instances,
subsidiaries have been introducing products that complete
those of other subsidiaries, which seems to be a waste. Inl
addition there seems to be duplication offacitities that might wellj
be handled centrally. :
Question: j'
You decide to recrganlse the whole' corporation. Wha
are some of the steps you might take?
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ORGANIZATIONAL BEHAVIOUR
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For those who joined in july 2000 and after}
Time: Three hours Maximum: lOOmarks
PART -A-(3X20=60 Marks)
Answer any THREE questions.
All questions carry equal marks
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1. "Behaviour is generally predictable, so there is no need to'!
formally study OB". Do you agree? Discuss.
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2. Examine implicatioDs of Maslow's theory of motivation
production.
J. Discuss contingency leadership theory. .i
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4. What an: the homogeneity and heterogeneity of Indian
How do they affect organizational functioning? '1
S. Critically evaluate the variolls intervention ofOD.
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PART -B- (40 marks)
Compulsory
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6. Communication skills - cr!ticism !
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A supervisor war annoyed with one of his warkers. He went to
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the shop floor and 'ga-ve a bit of his mind to the worker and retl.!rned.:1
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15 (9r1a.cfur4i 'Kp:rrttJraj Vnive"sity)
The worker felt hurt and made a'complaint to 'the manager. The
manager called the supervisor and advised' him 'criticism should
a.lways be offered in provate while praise in ,public', The supervisor
did not agree with his view and argued that if criticism is offered in
private, only the worker will know aoout it and since others will not
know about it and since others will not knows, they may think that
the mis-deed has gone unpunished. Th.erefore unless admonitiqn is
given in public, it will not have a moral effe'et on others, which is the
maximum of discipline and punishmem in an industry. The manager
said that a criticism, if offered in public would domoralize the
employee and demotive him. Also, a controversy may arise about the
quantum of admonition given to the worker and a comparison may be
made between other persons.
With whom do you agtee and why?
MANAGEMENT ACCOUNTING
(For tbose wbo joined in JUly 2000 and after)
Maximum: lOOmarks
Time: Three bours
PART -A-(5X4=20 Marks)
Answer any FIVE questions.
1. Define management Accounting.
2. What is meant by Journal iU\d Ledger?
3. H9W would YIJU calculate BEP?
4. Briefly explain the marginal costing with an illustration.
5. State chief advantages ofZBB (Zero based Budget)
6. What is by standard costing?
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!M<1lJ! Questions'1'apers (!MJl"f2008)
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t7 (9t4.aiurai 1(J1.maraj Vllwersity)
PART-B- (4x8=32 marks)
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Answer any FOUR questions
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7. Explain. the advantages and limitations of management j
accounting.
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8. Desc:ribe the a-ccounting principles and concepts. ,
9. List out the different types"Of costs with examples. i
10. Explain the applications of marginal costing in \
(a) MakelBuy/Subcontract I
(b)" Detennination of economic price of raw materials. !
(c) Capital investments decisions. 1
II. Bring out the principles, mechanics and usages of'zero Based !
Budget (ZDB)
12. Describe the qualities of a good management report.
PART -C- (2)24=480 marks)
Answer Rny TWO questions
13. From the following, prepare the Trading and profit and less ale
for the year-ended 31.03.03 and a Balance sheet as on that data.
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Particulars Rs.
Particulars Rs.
Capital 1,00,000 Sales 2,50,000
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Bank 4,000 Carriage 1,600
Cash in hand 1,000
Gas 4,400
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Bl.vtdings 60,000
Creditors 24,400
Wages 30,000
Debtors 30,000
Salaries 20,000
Purchase. returns 4,000
Rent and rats 3,600
Sales returns 3,000
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Printing and Statioy. 2.400 Bills receivable 8,000
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Stock(I.4.02) 1,600 Furniture 8000
Purchases 1,40.000 Discounts allowed 1,000
Insurance 1,600 Furniture 6,000
Machinery 24,000
Travelling Expresses 3,600
Drawings 16,000 Loans 20,000
Land 27,000
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Providefof the following
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(a)' Prepaid insurance Rs. 400
(b) Depreciation of Machinery 26% furnirore 10%
(c) Interest on capital at 3%
(d) Outstanding wages Rs. 1,600, out standing salaries Rs.
1,200
(e) Write of Bad debts Rs. 1,000 and create a reseJVe for bad
bebts at 3% on.. debtors
(I) Closing stock lis. 20,000
14. ITe Ltd. have prepared to budget for the production of 1 lakh
units of the only commodity manufactured by them. for a costing'
period as under.
Rs.(\akh)
(a) Raw material 2.52
(b) Direct Labour 0.75
(c) Direct expenses 0.1,0
(d) Works over head (60 % fixed) 2.25
(e) Administrative over heads (80% fixed) 0040
(f) Selling over head'(50% fixed) 0.20
The actual production during the period was only 60,000
units. Calculate the revised budgeted cost per unit.
IS. An analysis of Tip top manufacturing
co. Ltd. Led [Q the
following information:
Cost element Variables cost
Fixed cost
(O/l)of sates)
Direct material 32.8
Direct Labour 28.4 1,89,900
Factory oHs
12.6 58.400
Distribution oHS I 4.1 66,700
Administrative oHS 1.1
Budgeted sales are Rs. 18,50,000. You are required to determine
(a) He break-even sales volume
(b) The profit at the budgeted sales volume.
(c) 'The profit if actual sales
(i) Drop by 10%
(ii) Increase by 5% from budgeted sales.
18 ';\I(1J)! Questwns<Papm('M)!'Y2008) 19 (9rl.arfurai 'l(flmaraj Vn11;ersity)
MANAGERIAL ECONOMICS
(For those who joined in July 2000 and after)
Time: Three hours
Maximum; lOOmarks
Answer F1VE qu.estions
All questions carry equal marks
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1. Describe the methods for measuring profit. \
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2. What are the different methods of measuring national I
Which methods have been followed in India? I
3. Explain the classification ofcost.
4. What 'are the methods of demand
forecasting? Discuss
their.
application in decision - making.
5. List and explain
different typt:s of elasticity with suitable.\
examples.
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6. Assess the relationship of managerial economics with other
functional areas of management. :1
7. Explain the nature ofdemand for various goods and services
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8. Explain input-output analysic
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.)' . QUANTITATIVE METHODS
, (For those who joiner) in .luly 2000 and 2fter)
Time: Three bours Muximum: lOOmarks
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Answer FIVE questions
All questions carry equal maries
1. (a) 1n a survey of SOOO persons, it was found: that 2;&00 read
Hindu while 4OD-read both papers, How many Tead neither Indian
Express nor Hindu.
(b) The sum of two po>itive number> is 16:Find the nambers if
their product is maximum.
2. (a) Writ short notes on:
(i) Histogram
(ii) Frequency curve
(iii) Frequency polygon
(iv) Ogive
(b) Draw Histogram and frequency polygon on thc basis of
the following data:
39 46 53 60
Mid Valuc : 18 25 32
15 32 42 26 12 9
Frequency : 10
3. (a) Find Mean, Median and Mode:
100-119
120-139
Expenditure: 40-59
60-79 80-99
250 500 100
50
J'lo.offamiHes: 50
(b) What is the probability that:
a leap years selected at random will contain 53
(i)
Surtdays.
a year selected at random will contain 53
(ii)
sundays
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4. The agent receives samples of envelopes from two \'
21 - (!Maaurai 1f.flmaraj Vrli1Jrsity)
suppliers. He had the samples tested in his own laboratory for
8. (a) What are the factors which lead to type I and n errors in the
process of testing of hypothesis? Explain with illustrations.
testing weight with the following , I
Testlng WeIght Sample from
(b) Calculate the cost of living index number from the following
data:
Company A Company 8 I'
50-60 J 10
Group: A
60-70 ,42 i6 ,
B C D E
70-80 22 36 j
Index: 360 220 230 160 190
Weight: 48
80-90 3 8 ,
12 9 12 15
Which company's envelop is more variable in quality?
9. (a) Explain the Mann-Whitney with the help of an
example.
5. (a) For binomial distribution with n=2 and p = 113, compute the
mean and the mode.
1 2 3 : _4 5:
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(b) If
,
2 3
,Find AS
(b) A sample of ten house Owners is drawn and the following 1
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i32 I: I 2
values of their incomes are obtained. Mean Rs. 6,000; standard
deyiation Rs. 650, Test the hypothesis that the average income of I
house owners of the town in Rs. 5,500.'
10. (a) What is decision tree analysis? How is it different from
statistical 'decision theory?
6. (a) What are errors? Describe methods of
controlling them. (b) Calculate Karl Pearson's coefficient of correlation from tile
values of X andY
(b) Calculate the quartile deviation:
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X: 18 27 30 28 25 23, 30
22 24 23
Class Y: 13 22 23 24 20 16 16 21 24 24
interval:
8-12
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12-16 16-20
20-24
24-28 j
Frequency;
5
J2 20
10
3
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RESEARCH METHODOLOGY
7. (a) Explain the various methods of estimating the secular trend of
(For those who joined in JUly 2000 and after)
a time-series.
Time: Three bours
Maximum: 100marks
(b) Extrapolate the business done in 1994 from the following
data;
PART-A-
Year: 1989 1990 1991 1992 1993
Business done Answer ANY THREE questions
(Rs, LakhsJ: 150 235 365 525 780
1. Briefly explain different types of 'research along with their'
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practical applications and limitation's ifany.
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2. ' Discuss interview as a technique of data collection.
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22 9d<ll)l Q.uestio'" Paper< (9d;l'l'2008)
3. Discuss non-probability sampling techniques.
4. What are the techniques of developing measurement tools?
5. How do you go ahead with the work of drafting a report on the -1
research work you have carried out? What an> the various steps I
involved in report writing? What are the usual contents of a J
report On research work? ,
PART-B- (lX40=040j i
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6. (a) What id discrimiriant - Explain
(b) The following figures, released by Federal Trade
Commission, show the milligmms of tar and nicotine found in 10
brands ofcigarettes.
Cigarette Brand Tar Content Nicotine Content
Viceroy
14
.0.9
Marlboro'
17 1.1
Chester field
28 1.6
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Koel
17
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Kent
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16 1.0
Raleigh
13 0.8
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Old Gold 24 LS
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Philip Morris
25 1.4
Oasis
18 1.2
Players
31 2.0
Calculate the rank correlation coefficient to measure the degree
of relationship between tar and nicotine content in cigarettes.
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23 (:Maaurai 1.(p.maraj VnwcrsUy)
FUNDAMENTALS OF COMPUTERS
(Revised syllabUs)
(For those who in July 2000 and arter)
Time: Three hours
Maximum: lOOmarks
Answer ANY THREE questions
All questions can)' equal marks
I. Explain the architecture of Micro, Mini and mainframe
computers.
2. What do you mean by Time sharing? Explain in detail.
3. Explain the application of UNIX operating system
4. What is Disk Operating System? Explain
_5. Distinguish between translators and compilers.
6.' Explain any two programming Languages
7. Explain Graphical User Interface with an example
8. Explain the contents bf any four icons in windows operating
system.
24 ?dill)! fPap'" ("'Ul'Y2008) 25 '1(J1.maraj Vniuersity)
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MANAGEMENT INFORMATION AND MARKETING MANAGEMENT
DATA PROCESSING SYSTEM
(For those who joined in July 2000 and after) (For those wbo joined in July 200Q and after)
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Time: Three hours
Maximum: lOOmarks iTime: Three hours Maximum: lOOmarks
Answer ANY' FIVE questions
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All questions carry equal marks
1. "Ifthere is no cpmprehensive MIS, all departments will function j
in isolation" Discuss.
2. What is a distributed database and how does it differ from
distributed data processing?Explain in cleta'II
3. Discuss therole of computer in MIS.
4. Write about supply chain decisions related to four decision areas -1
(a) Loalian
(b) Production
(c) Inventory
(d) Transportation
5. Describe the applications of decision support system.
6. Explain the' problems that may be encountered during system
implementation. .
7. Explain various stages of system design. How proper design
helps during implementation stage?
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&. Highlight the recent softwares have been developed aJ'ld utilized
by the recent management information system.
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Answer'any Five questlons.
1. Define marketing management Explain its objectives and
significance.
2. Elaborate the factors that influence Buyer: Behaviour.
3. Discuss the role of product planning and product development in
marketing the product successfully.
4. Define marketing strategies. Explain its scope and merits.
5. What is personal selling? Explain its objectives and importance.
6. Discuss the emerging trends in Retailing.
7. Describe the factors which preverit the development of rural
markets in India.
8, Discuss the emerging trends in telemarketing and E
marketing.
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26 !M'1J)l Q.uesOoIlS <Pap"" (!M)l'YZ008)
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BUSINESS ENVIRONMENT AND LAW
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(For those who joined in July 2000 and after)
Time: Three hours
Maximum: iOOmarks
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PART-A-
Answer ANY FrYE questions I
All questions carry marks.
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1. How a business can be improved by the study of business !
environment?
2. Trace the growth and discqss the reasons for state intervention in
the economy.
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3. Describe the objectives, of Indian Contract a Act.
4. 'Privatisation can transform the industrial scenario of India' _
Discuss. i
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5. Describe the functions ofWTO
6. Discuss the social responsibility ofToday':; business.
7. Describe the demographic environment related to business.
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8. Discuss the interaction between socia-cultural elements and the 0;
business. ,.
9. Write notes on any TWO: .,
(a) Indian corporate culture
(b) Mutual funds
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(c) Regional trade blocs.
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