Fall 08 Color MediumROptimized

McGraw-Hill M c G r a w - H i l l Fa l l 2 0 0 8
M c G R A W - H I L L FA L L 2 0 0 8
Fall 2008
0-07-160199-6
International ISBN 0-07-160200-3

McGraw-Hill Fall 2008
CONTENTS
Business 3
Consumer 65
Sports 89
Education 103
Test Prep & Study Guides and Teacher Interest
World Language 113
Computing 137
Technical 169
Medical/Nursing 191
American Cancer Society 201
American Diabetes Association 207
Entrepreneur Press 213
Index 229
Ordering Information 251

Greenspan’s Bubbles The Starbucks Experience Wooden on Leadership
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978-0-07-159158-4 978-0-07-147784-0 978-0-07-145339-4
0-07-159158-3 0-07-147784-5 0-07-145339-3
Featured in BusinessWeek, The BusinessWeek Business, The Wall Street Journal

Fortune, Barron’s and on FOX USA Today Money, and Bestseller
Business Channel, CNBC, and Wall Street Journal Business
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Experts in Every Field.

Books for Every Reader.
Happier NCLEX-RN Review NCLEX-PN Review

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BUSINESS
4 Fall 2008
THE NEW AGE OF INNOVATION

Driving Co-created Value Through Global Networks
C.K. Prahalad and M.S. Krishnan
The NEW global standard for innovation from

the world’s most influential management
thinker—C.K. Prahalad
From the greatest minds in business today comes a
brilliant new blueprint for corporate growth and inno-
vation. With this new landmark work, C.K. Prahalad
and M.S. Krishnan suggest a major shift in organiza-
tional structure—one where IT and the respective
management structure form the fundamental foun-
dation of a corporation. The future growth of every
business depends on it. Once an organization can rec-
ognize this, it will be able to innovate processes and
products that mobilize and deploy both technology and
global resources. This will result in unique customer
experiences that will delight the end consumer of the
future.
• The highly-anticipated new masterwork from business
legend Prahalad and management expert Krishnan
• The authors tested these ideas with 500 corporate
leaders at global firms and have been featured in
every major business media outlet, including
M AY BusinessWeek, NPR, the BBC, Forbes, Fortune, the
Financial Times, and more
McGraw-Hill • Business/Management
Hardcover • 6 × 9 • 304 pp • Prahalad was named “The World’s Most Influential
Management Thinker” in 2007 by the Times of London
ISBN-13: 978-0-07-159828-6
ISBN-10/MHID: 0-07-159828-6 C.K. Prahalad (Ann Arbor, MI) is the international
$29.95TR ($32.95 CAN) bestselling author of Competing for the Future and The Fortune
Rights: World
at the Bottom of the Pyramid, an award-winning business leader,
and a world-renowned thinker on corporate innovation. He is
the Paul and Ruth McCracken Distinguished University
PROMOTIONAL CAMPAIGN Professor of Strategy, Ross School of Business, University of
Michigan.
• National Print and Broadcast
Publicity Campaign M.S. Krishnan (Ann Arbor, MI) is a Hallman Fellow &
Professor of Business Information and Technology, Ross
• Online Promotions
School of Business, University of Michigan.
• Tie-In with Authors’
Speaking Engagements
• Co-promotion with
Information Week
McGraw-Hill 5
A PA P E R B A C K O R I G I N A L
THE SHIFT
How Top Real Estate Agents Tackle Tough Times
Gary Keller with Dave Jenks and Jay Papasan
Must-have success strategies in a buyer’s

market for today’s 14 million real estate
agents
Many real estate agents have had their most productive
years in a buyer’s market—and the past year has seen
one of the strongest in recent memory. The secret is in
using the right strategies to make target properties
stand out. Based on the aggressive training program
that Keller Williams has used to train agents to thrive
in “down” markets, The Shift delivers 12 tactics that
bring agents profitable sales.
• Keller Williams has held seminars on thriving in a
buyer’s market with more 6,000 agents in just the
past three months
• Keller Williams is an international real estate
company with more than 600 offices located across
the United States and Canada
• Walks agents through the real estate market cycles
and empowers them to choose the right tactics for
the right market conditions SEPTEMBER
• More than 65 percent of all real estate agents had McGraw-Hill • Business/Real Estate
never even experienced a buyers’ market before last Paperback • 7 × 9 • 200 pp
year and most have no idea how to be successful in ISBN 13: 978-0-07-160526-7
the current climate ISBN 10/MHID: 0-07-160526-6
$18.95TR ($20.95 CAN)
Gary Keller (Austin, TX) is founder of Keller Williams®
Realty International, one of the largest real estate companies Rights: World
in North America with more than 75,000 associates.
Also from Keller Williams:

The Millionaire Real Estate Agent
Paperback • $21.95TR
978-0-07-144404-0 • 0-07-144404-1
The Millionaire Real Estate Investor
978-0-07-144637-2 • 0-07-144637-0
6 Fall 2008
THE
INNOVATOR’S
x
PRESCRIPTION
A
E S O L U T I O N
DISRUPTI V
E A LT H C ARE
TO H
Clayton M. Christensen,
Jerome H. Grossman, M.D., and Jason Hwang, M.D.
The celebrated Harvard professor and New York Times bestselling author
tackles one of our most vital global issues: health care and innovation.
In his brilliant and groundbreaking books—The Innovator’s Dilemma,The Innovator’s Solution,
and Disrupting Class—Harvard Business School’s Clayton Christensen has changed the way
the world thinks about thinking and change. Now, with the aid of two pioneers in the
health-care industry, he applies his revolutionary principles to a broken system in dire need
of innovation. Using cutting-edge technologies and consumer-driven alternatives, he shows
businesses, insurance companies, and health workers how to lower costs, improve care,
and streamline the process, benefiting companies, doctors, and patients alike. This is real
innovation at work, an eye-opening manifesto that’s sure to spark international debate—
and much-needed change—for generations to come.
• The highly anticipated new book from the legendary Harvard professor
• Includes innovative solutions to one of the biggest hot-button issues this election year—
and forges a path to progressive innovation in a wide variety of industries
• Christensen will speak on the subject in major cities and events nationwide
McGraw-Hill 7
Clay Christensen’s latest landmark in innovation
Clayton M.
Christensen
(Cambridge, MA) is
the Robert and Jane
Cizik Professor of
Business Administration at the
Harvard Business School. A leader
in innovative thinking, he has cap-
tured a worldwide audience with
his bestsellers, including The
Innovator’s Solution and The
Innovator’s Dilemma, winner of the
Global Business Book Award and
Best Business Book the Year.
Jerome H. Grossman M.D.
(Boston, MA) is a senior fellow and
director of the Healthcare Delivery
Project at Harvard University.
Jason Hwang, M.D. (Boston, MA)
is an internal medicine physician
and Harvard MBA.
SEPTEMBER
McGraw-Hill • Business
Hardcover • 6 × 9 • 272 pp
ISBN-13: 978-0-07-159208-6
ISBN-10/MHID: 0-07-159208-3
“Just as kids await the next Harry Potter
$32.95TR ($35.95 CAN)
installment, so do business leaders look for Rights: World
Clayton M. Christensen’s next offering.”
—Inc. magazine
PROMOTIONAL CAMPAIGN
• National Advertising
• National Print
Innovative Ideas from Publicity Campaign
Clayton M. Christensen: • National Broadcast
Publicity Campaign
Christensen: Disrupting Class
Hardcover • $32.95TR • Online Promotions
978-0-07-159206-2 • 0-07-159206-7 • Tie-In with Author’s
8 Fall 2008
GREEN YOUR HOME

A Keller Williams Guide
Gary Keller with Dave Jenks and Jay Papasan
Save money and build home equity with a

sustainable, ecologically sound home
The economic benefits of going green have become
increasingly more convincing with every new inno-
vation in energy creation and consumption. The second
book in the series by bestselling author Gary Keller,
CEO of Keller Williams Realty—North America’s
fastest growing real estate company—Green Your Home
arms homeowners and homebuyers alike with every-
thing they need to know about creating and buying
sustainable, eco-friendly homes. The only all-in-one
guide of its kind it is brimming with expert advice and
guidance on how to introduce sustainable practices
into virtually any home.
• One of the first books to educate homeowners in the
full range of economically feasible, environmentally
SEPTEMBER
friendly building and remodeling options
McGraw-Hill • Business/Real Estate
• Features insights from hundreds of homeowners and
Paperback • 7½ × 7½ • 200 pp
energy and construction experts, as well as the
ISBN-13: 978-0-07-148985-0 expert agents at Keller Williams Realty
ISBN-10/MHID: 0-07-148985-1
• Federal and state governments across the United
$16.95TR ($18.95 CAN) States are gearing up to offer extensive tax incentive
Rights: World packages and other initiatives to homeowners who
opt for green energy practices and building materials
in their homes
• National Print Publicity Gary Keller (Austin, TX) is CEO of Keller Williams Reality
Campaign International, one of the largest real estate companies in
North America, with more than 75,000 associates in the US
• Online Promotions and Canada.
Also from Keller Williams:

Villani and Davis: Flip
978-0-07-148610-1 • 0-07-148610-0
Keller, Jenks, and Papasan: Your First Home
978-0-07-154621-8 • 0-07-154621-9
McGraw-Hill 9
INSIDE CHINA INVESTMENT CORP

How China’s Sovereign Wealth Fund Is Buying the World
Steven H. Davis
China's massive new financial clout and

how to prepare for and profit from it
Now standing at more than a trillion dollars—much of
it in U.S. currency—China’s sovereign wealth fund,
created to manage the investments of China’s national
treasury, has the potential to reshape the global
political and economic landscape.
Written by a top American attorney, Inside China
Investment Corp explains how China created this
reserve, how the country will manage these funds, and
its controversial acquisitions, including Blackstone and
Morgan Stanley. The resulting primer is an essential
guide to navigating and profiting from a new economic
world order.
• China’s vast wealth represents an enormous
imbalance in the global economy, but also opens up
new wealth creation opportunities
• A must-read for government policy makers, hedge
fund and asset management firms, global investment
bank personnel, retail investors, MBAs, and all others
concerned with China’s $1.5 trillion cache
SEPTEMBER
Steven H. Davis, JD (New York, NY) is Chairman of Dewey
& LeBoeuf LLP, a 1,500-lawyer firm with global offices. McGraw-Hill • Business
ISBN-13: 978-0-07-160302-7
Related McGraw-Hill Title:
ISBN-10/MHID: 0-07-160302-6
Engardio: Chindia
$34.95TR ($37.95 CAN)
978-0-07-147657-7 • 0-07-147657-1 Rights: World
10 Fall 2008
CLOSING THE
INNOVATION GAP
Re-igniting the Spark of
Creativity in a Global Economy
Judy Estrin
One of the business world’s most highly-
regarded innovators offers her ideas on
how to close the innovation gap
Is innovation magic, luck, or just another process to be managed? Are innovators born or taught?
Written by one of the technology industry’s most respected entrepreneurs and innovators, Closing
the Innovation Gap answers those and other important questions for business leaders, entrepreneurs,
public policy makers, academics, and anyone interested in America’s future.
Entrepreneur and former Cisco CTO Judy Estrin explores the evolution of science and technology
after World War II to illustrate why innovation is so crucial to economic, social, and cultural devel-
opment. Without a thriving “innovation ecosystem,” says Estrin, the United States will not be able to
leverage rapidly-changing conditions and prevail in the emerging global economy. She outlines the
distinctive life-cycles of each area of this ecosystem—research, development, and application—and
goes on to describe the forces that are eroding it, explaining clearly how and why companies and
countries lose their innovative edge. Then she offers
practical advice and guidance on what business leaders, Follow the
policy makers, entrepreneurs, and educators can do Innovation Ecosystem:
to reignite the spark of scientific and technological
creativity in organizations and the country.
• Offers a fresh take on the “innovation gap” and
provides a common framework and vocabulary
for addressing the key issues involved
• Includes case studies and examples from both
high-powered global companies and startups
• Features enthusiastic endorsements from former
Intel CEO Andy Grove, Disney’s Bob Iger, astronaut
and Sally Ride Science CEO, Sally Ride, and Roger
McNamee, founder of Elevation Partners, a private
equity firm
McGraw-Hill 11
From One of Fortune Magazine’s

top 50 Most Powerful Women in
American Business
Judith Estrin
(Menlo Park, CA)
is CEO of
Packet Design
Management
Company, LLC.
She has been cofounder of seven
technology companies with Bill
Carrico, and was chief technology
officer at Cisco. Shie is a member
of the board of directors of The
Walt Disney Corporation and
FedEx Corporation. She is also a
member of the technical advisory
boards of Stanford’s school of
engineering and of Bio-X campus
wide interdisciplinary initiative.
SEPTEMBER
McGraw-Hill • Business/Economics
ISBN-13: 978-0-07-149987-3
Estrin has been named three times to Fortune
ISBN-10/MHID: 0-07-149987-3
Magazine’s list of the 50 most powerful women in
$27.95TR ($30.95 CAN)
American business. She sits on the boards of directors
of The Walt Disney Company and The FedEx Rights: World
Corporation as well as two venture backed startup
companies, Packet Design, Inc. and Arch Rock, Inc PROMOTIONAL CAMPAIGN
• National Print
Publicity Campaign
• National Broadcast
Bryan and Joyce: Mobilizing Minds Publicity Campaign
Hardcover • 29.95TR
978-0-07-149082-5 • 0-07-149082-5
12 Fall 2008
HOW WE LEAD MATTERS

Reflections on a Life of Leadership
Marilyn Carlson Nelson with Deborah Cundy
Foreword by David Gergen
From one of the “The World’s 100 Most

Powerful Women” (Forbes)—an inspiring
collection of stories, insights, and profound
life lessons
As a daughter, wife, mother, grandmother, and CEO,
Marilyn Carlson Nelson has always put people first.
This priority has created a uniquely caring philosophy
of corporate leadership that has enabled Carlson to
become one of the world’s largest privately-held com-
panies. In How We Lead Matters, Carlson Nelson reveals
how a meaningful legacy is built one day at a time.
• Named one of “America’s Best Leaders” by U.S. News
& World Report, Carlson Nelson has achieved
worldwide recognition for the Carlson brands of
travel, hotel and restaurants with annual system-wide
revenues of nearly $40 billion and more than 200,000
employees
• Carlson Nelson’s insights are paired with memorable
SEPTEMBER quotes from Mahatma Gandhi, Anne Frank, Oscar
McGraw-Hill • Business/Leadership
Wilde, Eleanor Roosevelt, and many others
Hardcover • 6 × 79⁄16 • 144pp • Carlson will aggressively promote the book through
ISBN-13: 978-0-07-160017-0
Carlson brand hotels worldwide and with author
speaking engagements
ISBN-10/MHID: 0-07-160017-5
$19.95TR ($21.95 CAN) • In 2008, Carlson Nelson has been featured in USA
Today, Financial Times,The Wall Street Journal, Forbes,
Rights: World
Les Echos, and Working Mother
Marilyn Carlson Nelson (Minneapolis, MN) is chairman

and CEO of Carlson, a global group of companies providing
travel, hotel, restaurant, and marketing services, including such
brands as Radisson and Regent hotels, Country Inns & Suites,
Park Inn, Park Plaza, Carlson Wagonlit Travel, and T.G.I.
Friday’s.

Wooden: Wooden on Leadership
978-0-07-145339-4 • 0-07-145339-3
McGraw-Hill 13
THE CONFIDENT LEADER

How the Most Successful People Go From Effective to Exceptional
Larina Kase
New York Times bestselling author Larina

Kase explains how to identify and change
the behavior that holds people back
Many who want to advance in the workplace are faced
with their own innate fear of change, even positive
change that could move their career forward. Building
on her work in The Confident Speaker, Larina Kase
pushes readers into their “Discomfort Zone,” giving
them strategies to navigate unfamiliar and
uncomfortable areas. They will also be better able to
distinguish the positive decisions and actions that will
push them up the corporate ladder, instead of keeping
them trapped in a stifling professional existence.
• Features first-hand interviews from top business
gurus, including Joe Vitale, Seth Godin, and Tim
Sanders
• Kase is the go-to person for the media for
confronting workplace anxiety. She’s been regularly
interviewed in Entrepreneur, the New York Times,
Washington Post, LA Times, and Chicago Tribune among
others
• Includes action steps, checklists, and self-evaluations SEPTEMBER
to help readers obtain the levels of comfort they McGraw-Hill • Business/Motivational
need to get to the next level in their career Paperback • 6 × 9 • 256 pp
Dr. Larina Kase (Philadelphia, PA) is a business psychologist, ISBN-13: 978-0-07-154988-2

New York Times bestselling author, professional speaker, and ISBN-10/MHID: 0-07-154988-9
the founder and president of Performance & Success $18.95TR ($20.95 CAN)
Coaching LLC, an international business consultancy. She
Rights: World
recently served on the clinical faculty at the world-renowned
Center for the Treatment and Study of Anxiety of the
University of Pennsylvania.
Also by Larina Kase:

Kase and Monarth: The Confident Speaker
978-0-07-148149-6 • 0-07-148149-4
14 Fall 2008
ENGAGING THE HEARTS AND MINDS OF

ALL YOUR EMPLOYEES
How to Ignite Passionate Performance for Better Business Results
Lee J. Colan, Ph.D.
Ramp up performance company-wide

with a fully-engaged workforce
Lee Colan, one of America’s top leadership trainers,
provides a prescriptive guide for managers, executives,
and leaders at all levels to inspire and motivate their
employees to deliver tremendous value for their organ-
ization. Engaging the Hearts and Minds of All Your
Employees equips readers to meet their employees’
basic intellectual and emotional needs, while assessing
their own engagement style and creating a strategy for
consistent performance growth.
“Colan gives us a framework and a practical guide.

The result is…an advantage that our competitors will
find very difficult to replicate.”
—Steven Leven, (Retired) Senior Vice President,
Worldwide Human Resources Texas Instruments
• A quick and entertaining read, this book is also
packed with tools that managers can use immediately
to boost performance
• The book will be promoted through Cornerstone
Leadership Institute, a prominent leadership con-
sulting firm
SEPTEMBER
• From emerging companies to the Fortune 500,
McGraw-Hill • Business/Leadership organizations around the world have experienced
Hardcover • 5 × 8 • 204 pp the positive impact of Lee’s practical approach
ISBN-13: 978-160215-0
Lee J. Colan, Ph.D. (Dallas, TX) is president of The L
ISBN-10/MHID: 0-07-160215-1
Group, Inc., a Dallas, Texas-based consulting firm. He is a high-
$24.95TR ($26.95 CAN) energy executive advisor, author, and leadership expert who
Rights: World has built a track record of successfully managing the chal-
lenges of rapid organizational change.
• National Print Publicity
Campaign Sanders: Built to Serve
Hardcover • $24.95TR
• National Broadcast Publicity
978-0-07-149792-3 • 0-07-149792-7
Campaign
McGraw-Hill 15
THIRD EDITION
BUYING REAL ESTATE FORECLOSURES

Melissa Kollen-Rice
The latest, most up-to-date information on

one of real estate’s greatest investment
opportunities
Savvy real estate investors are ready to take advantage
of rising foreclosure rates, but need expert guidance to
navigate this profitable market sector. This fresh update
of Buying Real Estate Foreclosures gives investors all the
information they need to find and finance bargain prop-
erties from banks, savings and loan companies, public
auctions, government agencies, or any other source.
Full of handy resources—worksheets, checklists,
sample documents, and more—this is a reliable, prof-
itable guide for experienced and first-time investors
alike.
• Buying Real Estate Foreclosures has sold more than
150,000 copies
• Completely updated with 40 percent new and
revised material
• Kollen-Rice has appeared as a foreclosure expert on
television and radio talk shows including, “The
Dolans-Smart Money” (CNBC, WOR 710 AM),
“Bernard Meltzer” (WOR 710 AM), and “US News & SEPTEMBER
World Report”(CNBC)” McGraw-Hill • Business/Real Estate
Paperback • 6 × 9 • 224 pp
Melissa Kollen-Rice (Commack, NY) is a real estate
attorney with nearly 20 years of experience in all areas of ISBN-13: 978-0-07-154661-4
real estate. She is a well-regarded expert on foreclosure ISBN-10/MHID: 0-07-154661-8
investing. $22.95TR ($24.95 CAN)
Previous ISBN: 2003
Related McGraw-Hill Title: 978-0-07-141238-4 • 0-07-141238-7
McLean: Making Money in Foreclosures Rights: World

978-0-07-147918-9 • 0-07-147918-X
16 Fall 2008
Pilgrimage to
Warren Buffett’s
OMAHA
A Hedge Fund Manager’s Dispatches from Inside
the Berkshire Hathaway Annual Meeting
Jeff Matthews
A professional skeptic offers his thoroughly

entertaining first-hand account of Berkshire
Hathaway and the surprising goings on at the
company’s annual shareholders’ meeting
The weekend-long rite of spring that is the Berkshire Hathaway
annual meeting attracts tens of thousands of people to Omaha,
Nebraska, each year. They come to eat steak, buy furniture at a dis-
count, and bask in the brilliance of value investor extraordinaire,
Warren Buffet. Last year’s meeting drew more than 25,000 people to
Omaha, among them hedge fund manager and financial commentator
Jeff Matthews. The first book-length account of the meeting,
Pilgrimage to Warren Buffet’s Omaha, offers readers a skeptic’s up-
close-and-personal look at Nebraska’s notorious financial hoedown.
Literate, funny, and informed by the author’s keen financial savvy, the
book also provides answers to many previously unanswered ques-
tions about Buffet and the Berkshire Hathaway family of companies.
• A highly entertaining account that pulls back the curtain on
Berkshire-Hathaway and raises several questions about how the
company operates and its future prospects
• Matthews’ blog, “Jeff Matthews Is Not Making This Up,” has a large
and loyal following among financial professionals and individual
investors, world-wide, and is regularly featured in the Wall Street
Journal’s blog roll
• Matthews has written for a variety of trade publications from
TheStreet.com to Computer Reseller News, and has appeared on
CNBC’s “Kudlow and Company” to discuss current business
events
McGraw-Hill 17
Welcome to the
“Woodstock of Capitalism”
Jeff Matthews
(Fairfield, CT)
founded Ram
Partners, LP, a
hedge fund
based in
Greenwich,
CT, in 1994.
His distictive, financial blog, Jeff
Matthews Is Not Making This Up, is
regularly featured in the Wall Street
Journal’s blog roll.
DECEMBER
McGraw-Hill • Business/Investing
Related McGraw-Hill Titles: ISBN-13: 978-0-07-160197-9
ISBN-10/MHID: 0-07-160197-X
Faith: Way of the Turtle
Hardcover • $27.95TR $24.95TR ($26.95 CAN)
978-0-07-148664-4 • 0-07-148664-X Rights: World
Markman: The New Day Trader Advantage

Hardcover • $27.95TR PROMOTIONAL CAMPAIGN
978-0-07-150852-0 • 0-07-150852-X
• National Print Publicity Campaign
Siegel: Stocks for the Long Run
Hardcover • $34.95TR • National Broadcast Publicity
978-0-07-149470-0 • 0-07-149470-7 Campaign
18 Fall 2008
THE CUSTOMER RULES

The 14 Indispensable, Irrefutable, and Indisputable Qualities of the Greatest
Companies in the World
C. Britt Beemer and Robert L. Shook
Techniques that keep customers

coming back—from fourteen of today’s
top companies
In The Customer Rules Britt Beemer, one of the nation’s
top consumer researchers and marketing consultants,
teams up with seasoned business writer Robert L.
Shook to show business owners and top management
how fourteen of today’s most successful enterprises
achieve top-notch customer service. Through their
research Beemer and Shook distill vital lessons that
readers can immediately put to work in their organiza-
tions in order to build stonger customer loyalty and
increased market share.
• Based on years of original research conducted by one
of the world’s most respected market researchers
• Features in-depth interviews with top management at
fourteen of today’s most successful companies,
including Chubb, Mary Kay, Lexus, Johnson & Johnson,
Four Seasons Hotels and Resorts, Harrah’s, RE/MAX,
Edward Jones, and NetJets
• Beemer is founder and CEO of America’s Research
SEPTEMBER Group (ARG), one of the nation’s foremost consumer
McGraw-Hill • Business research and marketing consultancies
C. Britt Beemer (Orlando, FL) is founder and CEO of
ISBN-13: 978-0-07-160365-2 America’s Research Group and a frequent media commen-
ISBN-10/MHID: 0-07-160365-4 tator on retail sales and trends.
$26.95TR ($29.95 CAN) Robert L. Shook (Columbus, OH) has authored numerous
business bestsellers, including five New York Times bestsellers.
Rights: World
Related McGraw-Hill Titles:

Michelli: The Starbucks Experience
• National Print Publicity Hardcover • $21.95TR
Campaign 978-0-07-147784-0 • 0-07-147784-5
Gitell: The Southwest Airlines Way
978-0-07-145827-6 • 0-07-145827-1
McGraw-Hill 19
GREEN BUSINESS BASICS

24 Lessons for Meeting the Challenges of Global Warming
Nick Dallas
Proven techniques to create a more energy-

efficient and profitable enterprise
As environmental issues become more pressing, busi-
nesses must find ways to conserve energy—saving on
expenses and improving their bottom line. Green
Business Basics helps readers to gain a better under-
standing on the many “green” topics of our day that
can affect their business (such as greenhouse gasses
and emission trading).
• Gives readers the basic steps needed to plan effec-
tively and efficiently
• Global warming and climate change are major issues
that are changing the course of businesses and
markets
• This is a readable and easy to understand title on this
topic at the intro-level end of the market
Nick Dallas (Melbourne, Australia) has authored other

multidisciplinary titles, including McGraw-Hill’s How to do
Business in China. (978-0-07-159723-4 • 0-07-159723-9 (2008))
Also in the Mighty Managers series:

SEPTEMBER
Maginn: Managing in Times of Change
Hardcover • $12.95TR McGraw-Hill • Business
978-0-07-148436-7 • 0-07-148436-1 Hardcover • 5¼ × 8¼ • 128 pp
Zenger: The Handbook for Leaders ISBN 13: 978-0-07-160357-7

Hardcover • $12.95TR ISBN 10/MHID: 0-07-160357-3
978-0-07-148438-1 • 0-07-148438-8 $12.95TR ($13.95 CAN)
Cox Leadership When the Heat is On Rights: World
978-0-07-148653-8 • 0-07-148653-4
Heerkens: Project Management
978-0-07-148652-1 • 0-07-148652-6
Bruce: How to Motivate Every Employee
978-0-07-146330-0 • 0-07-146330-5
20 Fall 2008
GREEN YOUR SMALL BUSINESS

Profitable Ways to Become an Ecopreneur
Scott Cooney
At last, a comprehensive, how-to guide for

aspiring green entrepreneurs
Written for both experienced entrepreneurs and
business novices, Green Your Small Business outfits
readers with expert how-to advice and guidance on
starting, building, and growing a green business. Cooney
walks readers through the green business basics, from
market research and financing to handling key legal and
insurance issues. He then goes on to deliver a gold
mine of solid green start-up ideas, covering everything
from green wedding planning to green financial services
to green travel planning.
• Green industries and green consumerism are experi-
encing massive global growth: organic food sales are
growing 17-20%, production and sale of biodiesel fuel
has increased by 200-300% annually, and green energy
consumption has risen 1000% in five years
• The U.S Department of Energy estimates that pur-
chasing of green energy has risen 1000% in five years;
funds allocated to Socially Responsible Investing (SRI)
will increase to $3 trillion by 2011, an increase of
SEPTEMBER almost 50% in ten years
McGraw-Hill • Business/Small Business

• Still in his twenties, Scott Cooney has a proven track
record as ecopreneur with a string of successful
green businesses to his credit
ISBN-13: 978-0-07-160293-8
• The book includes first-hand experiences of several
ISBN-10/MHID: 0-07-160293-3
successful ecopreneurs interviewed by the author
$19.95TR ($21.95 CAN)
Rights: World Scott Cooney (Salt Lake City, NV) has started, grown, and
sold three successful green businesses in the past four years,
and he is currently developing two more.
McGraw-Hill 21
Complete Perfect Phrases

With more than 550,000 copies in print, the Perfect Phrases series has become the source profes-
sionals can turn to for well-crafted phrases that enhance business communication. Now the
Complete Perfect Phrases series packs three Perfect Phrases titles into these comprehensive edi-
tions—giving managers and job seekers all the phrases, expertise, and guidance they need to meet
and exceed their goals.
THE COMPLETE BOOK OF THE COMPLETE BOOK OF
PERFECT PHRASES FOR PERFECT PHRASES FOR
EFFECTIVE MANAGERS SUCCESSFUL JOB SEEKERS
Douglas Max, Robert Bacal, Ann Bruce, Harriet Diamond, Michael Betrus and Carole Martin
& Linda Eve Diamond
SEPTEMBER SEPTEMBER
McGraw-Hill • Business/Management McGraw-Hill • Business/Careers
Hardcover • 5 × 8 • 576 pp Paperback • 5 × 8 • 544 pp
ISBN 13: 978-0-07-148565-4 ISBN 13: 978-0-07-148566-1
ISBN 10/MHID: 0-07-148565-1 ISBN 10/MHID: 0-07-148566-X
$22.95TR ($24.95 CAN) $19.95TR ($21.95 CAN)
Rights: World Rights: World
22 Fall 2008
PERFECT PHRASES
For Every Business Situation
More than Whether it’s selling real estate, managing a business, or handling any tough
half a million scenario, the Perfect Phrases series has the tools for precise, effective com-
Perfect munication. With Perfect Phrases books, readers have all the phrases they
Phrases books need to get things done, right at their fingertips!
sold!
A PA P E R B A C K O R I G I N A L A PA P E R B A C K O R I G I N A L
PERFECT PHRASES FOR MANAGING PERFECT PHRASES FOR LANDLORDS
YOUR SMALL BUSINESS AND PROPERTY MANAGERS
Robert Bacal John A.Yoegel
OCTOBER OCTOBER
McGraw-Hill • Business/Small Business McGraw-Hill • Business/Real Estate
Paperback • 5 × 8 • 224 pp Paperback • 5 × 8 • 224 pp
ISBN-13: 978-0-07-160052-1 ISBN-13: 978-0-07-160051-4
ISBN-10/MHID: 0-07-160052-3 ISBN-10/MHID: 0-07-160051-5
$9.95TR ($10.95 CAN) $9.95TR ($10.95 CAN)
McGraw-Hill 23
IN SEARCH OF LEADERSHIP
How Great Leaders Answer the Question “Why Lead?”
Phil Harkins and Phil Swift
Foreword by Warren Bennis
Two global executives put high level leaders

to the test
In their quest to discover what inspires people to lead,
CEO Phil Harkins and cochairman Phil Swift interview
and profile the stories of a select group of leaders—
from industry executives to national statesmen to self-
made entrepreneurs, asking them the fundamental
question: Why Lead?
The answers they receive are startling in the common-
ality of a recurring theme—that great leaders at some
point in time all experience a transformational shift
that motivates them to move to a level of thinking that
operates outside the box of personal power and
material gain. In Search of Leadership reveals the qual-
ities and life lessons of leaders who have made this
shift. As the authors find, all great leaders eventually
realize the need to serve not only their organization,
but society and the world at large.
• Includes interviews with Benazir Bhutto, Mikhail
Gorbachev, John Hammergren, and many other
remarkable leaders
• Linkage’s Leadership Academy, whose membership
numbers more than 125,000, will create courses
OCTOBER
based on the material in this book
Phil Harkins (Concord, MA) is CEO and chairman of the
board of directors of Linkage Inc., a global organizational
ISBN-13: 978-0-07-160295-2
development company that specializes in leadership devel-
opment. Phil Swift (Alberta, CAN) is a founder, co- ISBN-10/MHID: 0-07-160295-X
chairman, and director, ARC Financial, a private equity firm $24.95TR ($26.95 CAN)
focused on energy investing with more than $2 billion under Rights: World
its management.
Sanders: Built to Serve
Campaign
978-0-07-149792-3 • 0-07-149792-7 • Online Promotions
Wooden: The Essential Wooden

978-0-07-148435-0 • 0-07-148435-3
24 Fall 2008
SECRETS OF THE
WHITE HOUSE FELLOWS
The Making of America’s Leadership Elite
Charles P. Garcia
Lessons on leadership from one of the nation’s most elite fellowships

The White House Fellows program is one of the most exclusive and prestigious fel-
lowships in the United States. Each year fewer than twenty Fellows are chosen from a
pool of nearly four thousand applicants to work alongside the president, vice pres-
ident, cabinet secretaries, and other top government officials.
Written by a former Fellow and bestselling author who served in the administrations
of Ronald Reagan and George Bush, Secrets of the White House Fellows explores the
program through the eyes of distinguished former Fellows whose professional and
personal lives were transformed by their time spent at the sides of the nation’s most
powerful elite. Working from in-depth interviews of the men and women profiled in
the book, as well as his own experiences in the White House, Charles P. Garcia
extracts powerful insights into the nature of leadership and shares the secrets of suc-
cessful leadership that readers can readily apply to virtually any field of endeavor.
• This is the first book to go behind the scenes of the White House Fellows program
to reveal the secrets of how to be a dynamic, inspiring, and effective leader. Garcia
provides in-depth advice on how readers can apply these secrets to their profes-
sional and personal lives
• Garcia worked in three Presidential administrations, founded one of the nation’s
fastest-growing private companies, and was named one of the nation’s one hundred
most influential Hispanics by Univision Television. His first leadership book, A Message
from Garcia (Wiley, 2006), was a Wall Street Journal bestseller
• Garcia has appeared on CNN/Crossfire, FOX News, CBS, CNN, Univision,
Telemundo, and CNN en Español; he was Telemundo’s behind-the-desk military
analyst during the 23-day period of combat operations in Iraq
McGraw-Hill 25
Oval Office wisdom that creates

corner-office success
Charles P.
Garcia (Boca
Raton, FL), is a
former White
House Fellow, a
graduate of the
US Air Force
academy, a Columbia Law School
graduate, and a bestselling author.
In 2006, he sold his investment
banking firm, which grew from
three people to 60 offices in seven
countries; Inc. magazine had iden-
tified it as one of the top ten
fastest-growing privately held com-
panies in the U.S. Garcia has been
named entrepreneur of the year by
three national organizations.
OCTOBER
Insights from major figures ISBN-13: 978-0-07-159848-4
• Government service (Former Secretary of State Colin Powell)
ISBN-10/MHID: 0-07-159848-0
• Private Industry (NYSE CEO Marshall Carter) $24.95TR ($26.95 CAN)
• Nonprofit (former Red Cross President Marsha Evans) Rights: World
• Journalism (former CNN CEO Tom Johnson)
• Military (former NATO Supreme Allied Commander Wesley Clark) PROMOTIONAL CAMPAIGN
• Medicine (medical missionary Bernard Loeffke) • National Print Publicity Campaign
• Education (Stanford School of Business Dean Robert Joss) • National Broadcast Publicity
Campaign
26 Fall 2008
PERFORMANCE LEADERSHIP
The Next Practices to Motivate Your People, Align Stakeholders, and Lead
Your Industry
Frank Buytendijk
Take your business to the next level in

performance management—Performance
Leadership
By taking a behavioral approach, Performance Leadership
challenges conventional wisdom on the best practices
in performance management. This new approach works
to predict and improve organizational behavior to
create strategic alignment, and to maximize business
performance inside and outside the organization. Frank
Buytendijk introduces his unique approach to
performance management and provides a practical
Performance Leadership Framework to show how
companies can build a common purpose, effectively
bridge conflicting objectives, and achieve results
through all stakeholders.
• Driven by intense regulations and the need for trans-
parency and global competitive pressure, performance
management is one of the hottest areas in business
and IT
• A highly respected authority, Buytendijk’s work is
unparalleled, sometimes contrarian, always out-of-the-
box and forward-thinking, but with a unique human
touch
OCTOBER
• Buytendijk has been interviewed and quoted in
McGraw-Hill
numerous publications including the Financial Times,
Business/Stragtegic Management CFO Magazine, FSN, and a wide range of IT and
Hardcover • 6 × 9 • 300 pp business newspapers and magazines around the world
ISBN-13: 978-0-07-159964-1
Frank Buytendijk (The Netherlands) is one of the world’s
ISBN-10/MHID: 0-07-159964-9
most recognized and respected authorities on business intel-
$29.95TR ($32.95 CAN) ligence and performance management.
Rights: All

Liker: Toyota Talent
978-0-07-147745-1 • 0-07-147745-4
McGraw-Hill 27
POWER REFERRALS
The Ambassador Method for Empowering Others to Promote Your Business
and Do the Selling for You
Andrea Sittig-Rolf
Create an army of ambassadors who take

referral marketing to the next level
Power Referrals shows readers how to turn referral
givers into ambassadors who actually do the selling for
them. Sales guru Andrea Sittig-Rolf teaches her
Ambassador Method, a step-by-step, practical yet inno-
vative way to win and empower ambassadors to
develop new business.
“Follow [Sittig-Rolf ’s] strategies and you'll soon find

both your personal and business lives increasing
exponentially.”
—Tom Hopkins, author of
How to Master the Art of Selling
• Builds on the great success of books like Endless
Referrals and Get More Referrals Now
• Includes interviews from sales leaders such as Zig
Ziglar, Tom Hopkins, and Gerhard Gschwandtner
• Sittig-Rolf is a sales consultant whose clients include
Microsoft, Hewlett-Packard, and Kimberly-Clark; she
does 60–70 speaking engagements a year
Andrea Sittig-Rolf (Redmond, WA) is the founder and OCTOBER

President of Sittig Incorporated, a sales training and con- McGraw-Hill • Business/Sales
sulting organization. She is also the developer and exclusive
provider of The Blitz Experience®, an activity-based sales
training program. ISBN-13: 978-0-07-159768-5
ISBN-10/MHID: 0-07-159768-9
$18.95TR ($21.95 CAN)
Rights: World
Burg: Endless Referrals, Third Edition
978-0-07-146207-5 • 0-07-146207-4
Cates: Get More Referrals Now
978-0-07-141775-4 • 0-07-141775-3
28 Fall 2008
STRATEGIES FOR THE GREEN ECONOMY

Opportunities and Challenges in the New World of Business
Joel Makower with Cara Pike
The “guru of green business practices” (AP)

provides a blueprint for creating green
strategies in the new business landscape
Written by one of today’s most sought-after green
business strategist, Strategies for the Green Economy
offers corporate leaders a comprehensive roadmap for
navigating and thriving in the new green economy.
Drawing upon 20 years of experience working with
industry giants around the globe on going green, Joel
Makower goes beyond recent bestsellers such as Green
to Gold (Yale, 2006), to not merely extol the compet-
itive advantages of going green, but to show why busi-
nesses must create, implement, and communicate highly
successful green strategies—and how to do it.
• As everyone from BP to Nike to Wal-Mart touts their
environmental commitment, building green business
strategies is a matter of business survival
• AP dubbed Makower the “guru of green business prac-
tices,” and he regularly appears in the national media,
including “Today,” Business Week, the New York Times, The
Wall Street Journal, USA Today, Fortune, and Forbes
OCTOBER • Features groundbreaking, original research into con-
McGraw-Hill • Business/Green Business sumers’ attitudes regarding green business practices
Hardcover • 6 × 9 • 256 pp and tells inside stories of the greening of Wal-Mart,
Clorox, Home Depot, Nike,Coca-Cola, Ford, GM,
ISBN-13: 978-0-07-160030-9
Hewlett-Packard, DuPont, and others
ISBN-10/MHID: 0-07-160030-2
$27.95TR ($30.95 CAN) Joel Makower (Oakland, CA) is chairman and executive
Rights: World editor of Greener World Media, producer of acclaimed B-to-
B sites GreenBiz.com, ClimateBiz.com, and
GreenerBuildings.com. Cara Pike (British Columbia,
PROMOTIONAL CAMPAIGN Canada) is a top social change marketer and the founding
director of the Social Capital Project.
Campaign
• Online Promotions Related McGraw-Hill Title:
Tertzakian: A Thousand Barrels a Second
978-0-07-149260-7 • 0-07-149260-7
McGraw-Hill 29
A BULL FOR ALL SEASONS

Main Street Strategies for Finding the Money in Any Market
Dr. Bob Froehlich
Invaluable hindsight from ten years of bull

hunting
A Bull for All Seasons is the culmination of the
remarkable 30-year investment career of DWS
Scudder vice chairman and self-described Wall Street
survivor Dr. Bob Froehlich, who has proven time and
again how to sniff out a bull market anytime, anywhere.
Drawing from 10 years’ worth of his most popular
commentaries and essays published on the DWS
Scudder website, the book focuses on Froehlich’s
approach to targeting investment opportunities in the
most unlikely places by analyzing macro trends. Dr.
Froehlich also shares his thoughts at the time of the
initial writing as well as his current views on each issue.
A Bull for All Seasons brings Wall Street to Main Street,
showing individual, active investors how to spot
emerging bull markets.
• Dr. Froehlich’s investment strategies and principles
are evergreen and his commentaries are timeless
• Dr. Froehlich speaks to more than 500 audiences
each year and appears on business programs weekly
• Dr. Froehlich’s commentary and analysis is immensely OCTOBER
popular—his articles have garnered up to 500,000 McGraw-Hill • Business/investing
hits on DWS Scudder’s website Hardcover • 6 × 9 • 352 pp
ISBN-13: 978-0-07-160002-6
Dr. Rob Froehlich (Chicago, IL) is the vice chairman of
DWS Scudder. He also serves as chairman of the Investor ISBN-10/MHID: 0-07-160002-7
Strategy Committee. Dr. Froehlich is also a member of $27.95TR ($30.95 CAN)
Deutsche Bank Americas Tactical Allocation Committee. Rights: World

978-0-07-149470-0 • 0-07-149470-7
Templeton and Phillips: Investing the Templeton Way
978-0-07-154563-1 • 0-07-154563-8
30 Fall 2008
R E V I S E D A N D E X PA N D E D E D I T I O N
WHAT EVERY REAL ESTATE

INVESTOR NEEDS TO KNOW ABOUT
CASH FLOW . . . AND 36 OTHER KEY
FINANCIAL MEASURES
Frank Gallinelli
The updated edition of the essential guide

to real estate financial calculations
Every real estate investor needs to know how to cal-
culate cash flow, long-term gain, net operating income,
and a few other basic financial formulas. The revised
and updated edition What Every Real Estate Investor
Needs to Know About Cash Flow . . . helps readers to
master the 36 most essential calculations that
determine property worth, projected profits, and
investment potential. For beginning investors, real
estate veterans, commercial brokers, sellers, and
buyers, this handy reference is a must-have for anyone
who wants to make sound decisions based on accurate
calculations.
• The only book of its kind, this is a top-selling real
estate title for McGraw-Hill and a must-have for
anyone involved in real estate investing
• Includes updates and adjustments of all calculations,
expansion of sections on Internal Rate of Return, a
new section on Capital Accumulation, and a much-
needed index
OCTOBER Frank Gallinelli (New Haven, CT) is founder and president
McGraw-Hill • Business/Real Estate of RealData, Inc, the real estate industry’s leading investment
Paperback • 6 × 9 • 300 pp software firm. Gallinelli is adjunct assistant professor for
Columbia University’s Master of Science in Real Estate
ISBN-13: 978-0-07-160327-0
Development program, teaching income-property analysis.
ISBN-10/MHID: 0-07-160327-1
$22.95TR ($24.95 CAN)
Previous ISBN: 0-07-142257-9
Rights: World Dexter: Real Estate Debt Can Make You Rich
978-0-07-147281-4 • 0-07-147281-9
McGraw-Hill 31
THE BRAND CALLED YOU

Create a Personal Brand That Wins Attention and Grows Your Business
Peter Montoya with Tim Vandehey
The international bestseller—now updated

for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for pro-
fessionals looking to develop a strong company brand
has become an international sensation, selling more
than 65,000 copies worldwide and hitting #3 on Japan’s
business bestseller list. This invaluable guide teaches
readers the vital principles and skills of personal
branding, including how to craft an emotionally res-
onant branding message, create top-quality branding
tools, and attract a constant flow of business.
“Montoya’s Personal Branding ideas are going to

change how business owners and professionals
promote themselves.”
—Robert G. Allen and Mark Victor Hansen,
coauthors, The One-Minute Millionaire
• Includes brand-new material for today’s brand-con-
scious market, with profiles of David Bach, Tony Little,
Joan Rivers, Montel Williams, and many others
• Montoya will promote the book through his many
speaking engagements and seminars
NOVEMBER
• Montoya is regularly in the public eye, appearing on
McGraw-Hill • Business/Small Business
Fox News, MSNBC, CNN and ABC. He has been
featured in USA Today, Los Angeles Times, Chicago
Tribune, New York Newsday, BBC, AFP, Reuter’s, and ISBN-13: 978-0-07-159750-0
“CBS Marketwatch,” among many other outlets ISBN-10/MHID: 0-07-159750-6

$16.95TR ($18.95 CAN)
Peter Montoya (Tustin, CA) is a world-renowned speaker,
Rights: World
trainer, and media expert on Personal Branding.

Comaford-Lynch: Rules for Renegades
978-0-07-148975-1 • 0-07-148975-4
32 Fall 2008
The
Red Rubber Ball
at Work
Elevate Your Game Through the Hidden Power
of Play
Kevin Carroll, author of Rules of the Red Rubber Ball
How do you ignite creativity, problem solving, and risk taking to score
big in business? According to bestselling author Kevin Carroll, it’s
child’s play!
Former 76ers athletic trainer Kevin Carroll, has turned his childhood passion for playing
ball into a bestselling franchise. In this fun and thoughtful follow-up to his bestselling
Rules of the Red Rubber Ball (ESPN, 2007), Carroll switches the playing field to the work-
place, where innovation, motivation, engagement, and teamwork are the headline issues.
Drawing on “play profiles” from thought leaders, change agents, and business leaders, he
shows readers how to bring a sense of play into the workplace to stimulate creativity,
encourage risk-taking, achieve goals—and have a great time doing it.
• Newsweek called Rules of the Red Rubber Ball “an adult version of Dr. Seuss’ Oh, The
Places You’ll Go!—a pocket guide to finding your way in life.”
• Carroll is a sought-after speaker, radio/television guest, and consultant to Nike
Put play in your work as you improve on:

• Innovation: Create better products and services
• Problem-Solving: Tag-team responsibility and
collaborate on solutions
• Motivation: Build creative excitement at every level
• Risk-Taking: Push new ideas to their limits
• Ingenuity: Reward the “a-ha!” ideas and drive progress
forward
• Team-Building: Find new ways to share solutions
and forge new ones
McGraw-Hill 33
Put the bounce back in your business
Fully illustrated, with

31 profiles of successful
“players” including ESPN
president George
Bodenheimer, bestselling
authors Seth Grodin and
Malcolm Gladwell, Food
Network host Duff
Goldman, South Bronx
activist Majora Carter,
renowned author Paulo
Coehlo, and many others
NOVEMBER
ISBN-13: 978-0-07-159944-3
ISBN-10/MHID: 0-07-159944-4
$21.95TR ($23.95 CAN)
Kevin Carroll (Portland, OR) Full color photos and illustrations throughout
is founder of the Katalyst Rights: World
Consultancy and former Head
Athletic Trainer for the Philadelphia
76ers. He speaks fifty times a year PROMOTIONAL CAMPAIGN
and consults with industry leaders • National Print Publicity
at Nike, Disney/ESPN, Gap/Old Campaign
Navy, Hasbro, Proctor & Gamble,
• National Broadcast
and Capital One.
Publicity Campaign
• Tie-In with Author’s
34 Fall 2008
Everything An unparalleled insider’s look at the manage-

I Know ment practices that have made McDonald’s a
household name on six continents—that every-
About one can use

What is it about McDonald’s that has made it not only the
number-one fast-food franchise in the world, but a branding
Business icon second only to Coca-Cola for world wide name recog-
nition? Few people are as well qualified to answer that ques-
I Learned tion as Paul Facella. Beginning behind the counter at age

sixteen, Facella literally grew up in the company’s culture.
From counter, to grill, to Executive Vice President, Facella, over
at the course of his distinguished thirty-year career at McDon-
ald’s, developed an intimate knowledge of the fast-food be-
McDonald’s hemoth’s management practices as well as personal ties to its

legendary leaders, including founder Ray Kroc, and CEOs Ed
Rensi and Fred Turner.
In Everything I Know About Business I
Learned at McDonald’s Paul Facella
takes readers inside to offer
them a uniquely intimate and
authoritative look at the
McDonald’s organization,
system, and culture. He ex-
tracts powerful lessons for
managers, executives, and
entrepreneurs in all indus-
tries on leadership, people
development, and teamwork.
• Features invaluable insights into
what makes McDonald’s tick, includ-
ing lessons and strategies learned from con-
versations with the company’s top echelon that can be used
The Five Results-Driven in any business
Leadership Principles for • Provides an up-close-and-personal look at McDonald’s re-
Success sults-driven culture where talent is cultivated and thrives
from the corner restaurant to the corner office
Paul Facella and Adina Genn
• Zeros in on the three keys to McDonald’s success: People,
Introduction by Ed Rensi,
Environment, and Direction
former CEO, McDonald’s USA
• The book was written with the full cooperation and sup-
port of McDonald’s Corp., and Facella was given unparal-
leled access to the company’s executive staff and its
corporate archives
McGraw-Hill 35
How to build an international business

empire, one hamburger at a time
Paul Facella (Lynbrook, NY) has

served as Vice President, Market
Development, McDonald’s
Metropolitan New York Region
since 1999. During his tenure with
McDonald’s he has garnered every
major honor the company bestows,
including The President’s Award,
The Freddy Award, two Team
Awards, and The Star Award.
Adina Genn (Port Washington,
NY) is an award-winning journalist
who has written for the New York
Times and Long Island Business News.
NOVEMBER
ISBN-13: 978-0-07-160141-2
ISBN-10/MHID: 0-07-160141-4
Related McGraw-Hill titles:
$24.95TR ($26.95 CAN)
Michelli: The Starbucks
Rights: World
Experience
978-0-07-147784-0 PROMOTIONAL CAMPAIGN
0-07-147784-5
Capodagli: The Disney Way Campaign
978-0-07-147815-1 • National Broadcast
0-07-147815-9 Publicity Campaign
• Co-promotion with McDonald’s
36 Fall 2008
Two classics on exceeding client needs and closing more

sales—from America’s sales coach Linda Richardson
Linda Richardson (Philadelphia, PA) is the Founder and Chairwoman of Richardson, a global sales training
business and is credited with the movement to Consultative Selling. Other innovations she has spearheaded in
the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to
sales, commitment to customization vs. generic training, and development of an interactive coaching-type training
methodology.
SECOND EDITION THIRD EDITION

SALES COACHING STOP TELLING, START SELLING
Making the Great Leap From Sales Manager to Sales Coach How to Use Customer-Focused Dialogue to Close Sales
Linda Richardson Linda Richardson
This definitive guidebook on the coaching If you want to earn your customer’s interest,
process has been fully updated with a new intro- trust, and business, Richardson explains the need
duction by the author. Written exclusively for to STOP telling the customer about your product
sales managers—it offers a brief, concise primer or service and START a true customer dialogue.
with the fundamentals, nuances, examples, and This newly revised and updated edition shares
tools needed for moving fast from boss to coach. critical skills every salesperson needs to build
• Richardson won the coveted Stevie Award for customer relationships and close more sales.
Lifetime Achievement in Sales Excellence in • Richardson is frequently quoted in the Wall
2006 Street Journal, Forbes, Nation’s Business, Success,
and The Conference Board Magazine
NOVEMBER NOVEMBER
McGraw-Hill • Sales McGraw-Hill • Sales
Hardcover • 6 x 9 • 176 pp • Rights: World Paperback • 6 x 9 • 256 pp • Rights: World
ISBN-13: 978-0-07-160380-5 ISBN-13: 978-0-07-160382-9
$24.95TR ($26.95 CAN) $18.95TR ($20.95 CAN)
Previous ISBNs: 1996 Previous ISBNs: 1997
978-0-07-052382-1 • 0-07-052382-7 978-0-07-052558-0 • 0-07-052558-7
McGraw-Hill 37
BOOHER’S RULES OF
BUSINESS GRAMMAR
101 Fast and Easy Ways to Correct the Most Common Errors
Dianna Booher
Easy memory tricks to ensure proper

grammar in business presentations, emails,
letters, and much more
Poorly written websites, emails, and presentations can
create an immediate impression—one that can be a
career killer. An expert in effective business communi-
cation, Booher makes grammar rules easy to
remember and even easier to implement in business
communications.
• Booher has more than 26 years of experience
researching and coaching on business communication
and is a nationally-known expert on the subject
• Booher’s impressive client list includes NASA, IBM,
Intel, MCI, Pepsico, Kraft, Caterpillar, Salomon Smith
Barney, Merrill Lynch, Aflac, Hallmark, and Hewlett-
Packard
• Booher is regularly featured in national media on
business communication issues, including “Good
Morning America,” Wall Street Journal, New York Times,
National Public Radio, CNN, USA Today, Entrepreneur,
Reader’s Digest, Los Angeles Times, and many more
NOVEMBER
• Booher has been named one of the “21 Top Speakers
for the 21st Century” by Successful Meetings magazine McGraw-Hill • Business/Business Writing
Paperback • 5¼ × 8½ • 220pp
Dianna Booher (Grapevine, TX) is the CEO of Booher
ISBN-13: 978-0-07-148668-2
Consultants, a communication training firm whose clients
have included 22 of the 50 largest corporations in the U.S. ISBN-10/MHID: 0-07-148668-2
Her training programs are licensed and used through $16.95TR ($18.95 CAN)
strategic partners throughout the world. Rights: World
Also from Dianna Booher:

The Voice of Authority
978-0-07-148669-9 • 0-07-148669-0
Great Personal Letters for Busy People
978-0-07-146498-7 • 0-07-146498-0
38 Fall 2008
How the Net Generation is Changing the World

Don Tapscott, bestselling author of Growing Up Digital and Wikinomics
From the author of Wikinomics—the follow-up to the acclaimed

bestseller Growing Up Digital that explores how the digital generation is
revolutionizing society
In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought,
played, and related to their world in a way radically different from that of their parents. In a fasci-
nating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of its
members turns 30, enters the workforce and marketplace, and establishes their roles as life-long
learners and contributors to society. Based on a $4 million research project he led, Tapscott investi-
gates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, and
governments by looking at how they learn and work, and what power and influence they hold.
• Tapscott has been lauded as one of the most influential media authorities since Marshall McLuhan
• Wikinomics (Portfolio Hardcover, 2006), a landmark title introduced the world to a new “digital”
generation, was a New York Times and BusinessWeek bestseller, and has 160,000 copies in print
• Tapscott keeps a robust speaking schedule with nearly 150 appearances each year and regularly
contributes articles and opinion pieces to newspapers and magazines, including the Wall Street
Journal, the New York Times, Business 2.0, USA Today, and The Globe and Mail
Grown Up Digital reveals:

• The 8 Net Generation Norms from • Upheaval in the Workforce and 7
Freedom to Speed ways to Attract and Engage Young
• 5 Myths about the N-Generation Talent
• How the N-Gen brain processes • Parenting 2.0: It Takes a Village
information differently • The Net Generation as Citizen:
• Implication for Education and 7 Transforming Democracy
Guidelines for Educators
McGraw-Hill 39
Insights into the changing market,

workplace, democracy, society, and culture
through the eyes of the Net Generation
Don Tapscott
(Toronto, Ontario)
is Founder and
Chairman of New
Paradigm and an
adjunct professor
of management at the Joseph L.
Rotman School of Management,
University of Toronto. He is a best-
selling author or coauthor of eleven
books, including Paradigm Shift, and
The Digital Economy.
NOVEMBER
McGraw-Hill • Business
ISBN-13: 978-0-07-150863-6
ISBN-10/MHID: 0-07-150863-5
$27.95TR ($30.95 CAN)
Rights: World
Patterson, Grenny, Maxfield, McMillan and Switzler:
Campaign
Influencer
Hardcover • 24.95TR • National Broadcast
978-0-07-148499-2 • 0-07-148499-X Publicity Campaign
• Tie-In with Authors’
40 Fall 2008
SMART NETWORKING
How to Create the Relationships That Build Your Business
Liz Lynch
A fresh spin on building relationships from a

top networking strategist
A must-have for anyone who networks—consultants,
salespeople, and entrepreneurs—this ready-to-use
guide from networking expert Liz Lynch is packed with
need-to-know tricks of the trade to get results 24/7.
Step by step, she shows how to integrate face-to-face
techniques with a strong online presence and low cost
marketing tools such as blogs, ezines, and social media
to make networking easier, automatic, and global.
• Lynch is an international networking guru, with online
newsletters, audio tutorials, ezine courses, and a
popular self-published booklet on networking
• Features the latest networking technologies and
online marketing tools
• Lynch is recruited actively by association executives,
meeting planners, and corporate managers to facil-
itate interactive networking sessions, give educational
seminars, and provide training materials to increase
networking effectiveness
Liz Lynch (New York, NY) is a Stanford MBA and man-

NOVEMBER
agement consultant, and of the Center for Networking
McGraw-Hill Excellence. Her articles have appeared on Wall Street Journal
Business/Communication/Sales and Selling Online and TheSquare.com.
ISBN-13: 978-0-07-160294-5 Related McGraw-Hill Title:
ISBN-10/MHID: 0-07-160294-1
Burg: Endless Referrals
$16.95TR ($18.95 CAN) Paperback • $16.95TR
Rights: World 978-0-07-146207-5 • 0-07-146207-4
McGraw-Hill 41
SPIN-FREE ECONOMICS
A No-Nonsense, Non-Partisan Guide to Today’s Global Economic Debates
Nariman Behravesh
A refreshingly commonsense look at today’s

global economic issues
In an era of sensationalized news media, the clear-
headed reasoning of well-known economist and eco-
nomic forecaster Nariman Behravesh is truly radical.
Spin-Free Economics takes a straightforward stance that
cuts to the core of contemporary global economic
issues affecting every individual’s business and
economic decisions.
Through impassioned, never-before-published essays,
Behravesh looks beyond the posturing of the extreme
left and the right to discuss the truth about business
and economic forces—and what is still open to
debate—allowing readers to make reasoned judgments
based on fact and calm analysis instead of political
agenda.
• Behravesh’s even-keeled analysis is a fresh contrast to
the manufactured outrage and soundbite economics
of the news media’s celebrated and notorious
screamers
• Emphasizes the global issues facing Asia, Africa,
Europe, and the United States NOVEMBER
• Behravesh is a well-known economist and is quoted McGraw-Hill • Business/Economics
frequently in such publications as The Wall Street Hardcover • 6 × 9 • 272 pp
Journal, The New York Times, and The Financial Times. ISBN-13: 978-0-07-154903-5
He appears regularly on national radio and television
ISBN-10/MHID: 0-07-154903-X
programs, including “NBC Nightly News,” “The
$27.95TR ($30.95 CAN)
News Hour with Jim Lehrer,” CNBC’s “Closing Bell,
Rights: World
and NPR”
Nariman Behravesh (Lexington, MA) is Chief Economist

for Global Insight. Earlier in his career, he was Chief
International Economist at Standard and Poor’s. • National Print Publicity
Campaign
Related McGraw-Hill Title: • National Broadcast Publicity
Campaign
Fleckenstein: Greenspan’s Bubbles
Hardcover • $21.95TR • Online Promotions
978-0-07-159158-4 • 0-07-159158-3
42 Fall 2008
NEGOTIATE LIKE THE PROS

A Top Sports Negotiator’s Lessons for Making Deals, Building Relationships,
and Getting What You Want
Kenneth L. Shropshire
What the sports world can teach you about

becoming a major league negotiator
A fun, fascinating, and instructional read, Negotiate Like
the Pros retells the strategies behind some of the most
noteworthy, complex, and lucrative sports deals of all
time. A successful sports negotiator, Kenneth L.
Shropshire uses these stories to teach readers how to
become better deal makers, as well as how to develop
negotiating methods and styles suited to their indi-
vidual strengths. Each chapter synthesizes major sports
negotiation stories, which are then analyzed for the
lessons they hold that can be applied to any field.
• Tells the stories behind major international sports
negotiations in basketball (Yao Ming), baseball
(Japanese players in the MLB), the Olympics (Fidel
Castro and the Cuban team), Cricket (Sponsorship
battles), soccer (Beckham coming to America), and
more
• Includes timeless sports stories featuring Vince
Lombardi, Donald Trump, A-Rod, Terrell Owens, and
boxing heavyweight Henry Tillman, and others
NOVEMBER • Clearly and concisely delineates powerful lessons on
McGraw-Hill • Business/Negotiating
how to research, plan, and follow through on suc-
cessful negotiations
ISBN-13: 978-0-07-154831-1 Kenneth L. Shropshire (Philadelphia, PA) is the David W.
ISBN-10/MHID: 0-07-154831-9 Hauck Professor at The Wharton School and the academic
$19.95TR ($21.95 CAN)
director at the Wharton Business and Entrepreneurial
Management Program for NFL players. He also serves as an
Rights: World
arbitrator with the NFL Players Association.

Donaldson: Fearless Negotiating
978-0-07-148779-5 • 0-07-148779-4
McGraw-Hill 43
INVESTING IN APARTMENT BUILDINGS

Create a Reliable Stream of Income and Build Long-Term Wealth
Matthew Martinez
An everyman’s guide to buying low-priced

properties and targeting the best
investments
Written by the author of the bestselling 2 Years to a
Million in Real Estate, this book provides both novice
and experienced real estate investors with step-by-step
guidance on finding, financing, managing, and reaping a
steady flow of profit from rental properties. Drawing
upon his experiences as a skittish investor who struck
gold in apartment rentals, Investing in Apartment
Buildings provides readers with proven strategies for
breaking into the market while avoiding pitfalls and gaffs
commonly made during the first few years.
• Real estate experts agree that conditions are ideal for
profiting from rental properties, and aspiring investors
are hungry for expert guidance on how to break into
in the market
• Martinez was named a “Tycoon in the Making” by
CNN
• The natural follow-up to Martinez’s 2 Years to a Million
in Real Estate this book offers more of the author’s
trademark practical, real-world advice NOVEMBER
• Uses examples from the author’s investment history McGraw-Hill • Business/Real Estate
to help first-time investors conquer their fears and Paperback • 6 × 9 • 320 pp
make the leap into rental property investment ISBN-13: 978-0-07-149886-9
ISBN-10/MHID: 0-07-149886-9
Matthew Martinez (Miami, FL) has been profiled in The
Wall Street Journal and Money. He is also a Real Estate $24.95TR ($26.95 CAN)
Coach at AOL.com. Rights: World
Also from Matthew Martinez:

2 Years to a Million in Real Estate
978-0-07-147187-9 • 0-07-147187-1
44 Fall 2008
SAMPSON ROCK OF WALL STREET

Edwin Lefèvre, author of the bestseller Reminiscences of a Stock Operator
The 1907 landmark work from the author

of Wall Street Stories
Lauded throughout the financial community as the first
“real” novel of Wall Street life, Sampson Rock of Wall
Street presents a “wheels within wheels” look at stock
market games. Written in Edwin Lefèvre’s inimitable
style, Sampson Rock of Wall Street is a thinly veiled com-
posite of well-known Wall Street personalities,
including E.H. Harriman and James H. Keene.
• The first novel and third fictionalized work by Edwin
Lefèvre, whose ability to capture the world of Wall
Street has garnered acclaim and attention for over a
century
• Lefèvre’s Reminiscences of a Stock Operator has been
widely republished to great acclaim
• This fascinating work continues Lefèvre’s tradition of
depicting well-known Wall Street figures of his era
under the auspices of fiction
Edwin Lefèvre’s (1871-1943) was an American journalist,

NOVEMBER author, and statesman most noted for his writing on Wall
McGraw-Hill • Business/Investing
Street. Appointed an Ambassador of the United States by
President Howard Taft in 1909, he served in posts in a
number of countries, including Italy, France, and Spain. At the
ISBN 13: 978-0-07-160512-0 end of his diplomatic career in 1913, Lefévre returned to his
ISBN 10/MHID: 0-07-160512-6 home in Vermont where he resumed his literary work,
$24.95TR ($26.95 CAN) writing novels and contributing short stories for magazines
such as The Saturday Evening Post and McClure’s.
Rights: World

Lefevre: Wall Street Stories
978-0-07-154484-9 • 0-07-154484-4
McGraw-Hill 45
WARGAMING FOR LEADERS

Strategic Decision Making from the Battlefield to the Boardroom
Mark Herman, Robert Kurz, and Mark Frost
Business is war. Here’s how to win it—with

field-tested strategies from the world’s
leading wargamers at Booz Allen Hamilton
Today, wargaming is used at the highest levels of gov-
ernment and business to provide leaders with the
sharpest competitive edge—to anticipate the future
and beat the enemy. In Wargaming for Leaders, Mark
Herman, world-renowned wargame developer for
Booz Allen Hamilton with coauthors Frost and Kurz,
explores the strategies learned from wargames
designed and staged for the U.S. Army, global corpora-
tions, and nonprofit groups, revealing how these exer-
cises have made for significant decisions and
competitve advantage.
• Includes strategies, case studies, and exercises that
can be applied to any business, nonprofit, and gov-
ernment agency
• Herman is VP and game developer at Booz Allen
Hamilton, the preeminent global strategy consultants
and wargaming pioneers for more than four decades
• Booz Allen Hamilton’s wargaming clients include the
U.S. military American and transnational corpora- DECEMBER
tions, and public-private partnerships McGraw-Hill • Business/Management
Mark Herman (Potomac, MD) is a vice president of Booz
Allen Hamilton, specializing in the research, design, and ISBN-13: 978-0-07-159688-6
staging of wargames for the government and private sector. ISBN-10/MHID: 0-07-159688-7
He is the author and developer of almost fifty commercial $27.95TR ($30.95 CAN)
wargames.
Rights: World
Robert Kurz (Potomac, MD), a principal at Booz Allen
Hamilton, specializes in strategy, analysis, and wargaming.
Mark Frost (Annapolis, MD), a principal at Booz Allen PROMOTIONAL CAMPAIGN
Hamilton, leads the firm’s work in business wargaming.
Campaign
Miller: Game Theory at Work • Tie-In with Authors’
Hardcover • $44.95TR Speaking Engagements
978-0-07-140020-6 • 0-07-140020-6
46 Fall 2008
STOP SELF-SABOTAGE
Get Unstuck at Work and Love Your Career
Pat Pearson, M.S.S.W.
Five proven strategies for getting “unstuck”

at work, in relationships, and in life
A self-published success, with more than 55,000 copies
sold, this practical guide from a licensed psychother-
apist shows readers how to conquer the negative
beliefs that are sabotaging their lives. This simple plan
can help transform self-defeating thinking into a higher
“Deserve Level,” giving them the tools they need to
stop self-sabotage—and embrace the happiness and
success they deserve.
• Strong track record: the self-published edition of
Stop Self Sabotage sold 55,000 copies
• Self-promoting author: Pearson speaks to major
clients like Mary Kay, Avon, American Airlines, IBM,
and Century 21, and has appeared on CNN, Court
TV, and hundreds of radio programs
• Practical approach: a psychotherapist’s proven four-
step plan for improving careers, and relationships
Pat Pearson, M.S.S.W. (Newport Coast, CA) has been a

speaker and clinical psychotherapist for more than 25 years.
Her company, Pearson Presentations, offers seminars, audios,
DECEMBER and books to clients and corporations worldwide.
McGraw-Hill • Business/Self-Help
ISBN-13: 978-0-07-160319-5
Brinkman and Kirschner: Dealing with People
ISBN-10/MHID: 0-07-160319-0
You Can’t Stand
$16.95TR ($18.95 CAN) Paperback • $16.95TR
Rights: World 978-0-07-137944-1 • 0-07-137944-4
• National Print
Publicity Campaign
• Tie-in with author
speaking events
McGraw-Hill 47
26TH EDITION
HOW TO PAY ZERO TAXES, 2009

Jeff A. Schnepper
The best advice in tax savings for 25 years!

Completely up to date for 2009, this tax guide focuses
on saving money on taxes, not on filling out forms.
From converting personal expenses into business
expenses to avoiding or surviving an IRS audit, How to
Pay Zero Taxes, 2009 Edition, comprehensively covers
more deductions than any other tax book, all conve-
niently organized in six fast-access categories: exclu-
sions, credits, “above-the-line” deductions, “below-the-
line” deductions, traditional tax shelters, and supertax
shelters.
• Hundreds of practical steps to lower a tax bill this
year, next year, and beyond
Jeff A. Schnepper (Cherry Hill, NJ) is the author of several

books on finance and taxation, including How to Pay Zero
Estate Taxes and all twenty-five previous editions of How to Pay
Zero Taxes. He is a financial, tax, and legal advisor to the
Transamerica sales force and runs a full-time accounting and
legal practice in Cherry Hill, New Jersey. Mr. Schnepper is
Microsoft’s MSN MONEY tax expert, an economics editor DECEMBER
for USA Today and is tax counsel for Haran, Watson & McGraw-Hill • Business/ Personal Finance
Company. Paperback • 7¼ × 9½ • 800 pp
“If there’s a tax break allowed out there, it’s in here.” ISBN-13: 978-0-07-160033-0
—New York Daily News ISBN-10/MHID: 0-07-160033-7

$17.95TR ($19.95 CAN)
Previous ISBN: 2008 • 0-07-154615-4
Rights: World
Botkin: Lower Your Taxes—Big Time! 2007-2008 Edition
978-0-07-147868-7 • 0-07-147868-X
Botkin: Real Estate Tax Secrets of the Rich
978-0-07-147235-7 • 0-07-147235-5
Rosenberg: Small Business Taxes Made Easy
978-0-07-144168-1 • 0-07-144168-9
Meier: Make Your Life Tax Deductible
978-0-07-146762-9 • 0-07-146762-9
48 Fall 2008
FIND YOUR COURAGE

The 12 Acts for Becoming Fearless at Work and in Life
Margie Warrell, ICF-certified executive and life coach
“An up-front, to the point, and honest

masterpiece.You can’t go wrong with this
one!”
—Richard Carlson, bestselling author of
Don’t Sweat the Small Stuff . . .
From popular life coach and motivational speaker
Margie Warrell comes an inspiring, practical guide for
finding the courage to change any—or every—aspect
of one’s life. Aimed toward both business and self-help
consumers, Warrell’s “12 Acts of Courage” challenges
readers to rethink their “life scripts,” overcome
everyday fears and dream bigger. Each chapter includes
proven strategies and “Courage Exercises” to help
readers harness their inner strength and make mean-
ingful changes in their personal and professional lives.
• Strong speaking platform: Warrell presents work-
shops on courage at American Airlines, Verizon,
ExxonMobil, and other major corporations
• Great crossover potential: applies equally to business
and self-help readers, as well as the recovery market
• Proven Genre: in the tradition of bestsellers such as
DECEMBER What Got You Here Won’t Get You There (Hyperion,
McGraw-Hill • Business/Self-Help 2007), Life Makeovers (Broadway, 2002) and McGraw-
Hardcover • 5½ × 8¼ • 304 pp Hill’s Coach Yourself to Success (0-8092-2537-9)
ISBN-13: 978-0-07-160537-3 Margie Warrell (Washington, DC) is a certified executive
ISBN-10/MHID: 0-07-160537-1 and life coach, professional speaker, syndicated columnist, and
$15.95TR ($17.95 CAN) published author.
Rights: World
PROMOTIONAL CAMPAIGN Patterson: Crucial Conversations
• National Print Publicity 978-0-07-140194-4 • 0-07-140194-6
Campaign
Miedaner: Coach Yourself to Success
978-0-8092-2537-8 • 0-8092-2537-9
McGraw-Hill 49
THE MCKINSEY ENGAGEMENT

A Powerful Toolkit For More Efficient and Effective Team Problem Solving
Paul Friga, Ph.D., coauthor of The McKinsey Mind
Top-quality, big-impact techniques for

problem solving in every company
A breakthrough guide on problem solving, The McKinsey
Engagement delivers proven methodologies—both from
the most recognized brand in the world as well as from
prominent companies across the globe. Friga provides
time-tested business advice and problem-solving tech-
niques that top corporations use to consistently
achieve breakthrough results.
• Friga teaches the methods in The McKinsey
Engagement in his popular TEAM FOCUS bootcamp
designed for consultants and MBA students
• There are approximately 100,000 consultants in the
U.S. and over 300,000 globally in major firms who are
continuously seeking best practice ideas
• Each year, over 40,000 MBA students come out of
business schools in the U.S. and over 70,000 globally.
Paul Friga, Ph.D. (Bloomington, IN) ran new consultant

training at PricewaterhouseCoopers and was a strategic
consultant and participant/leader in analytical and interper-
sonal courses at McKinsey & Company. He works with exec-
utives at Fortune 100 companies in the U.S. and Europe on DECEMBER
strategy and training. McGraw-Hill • Business
* This work is based upon the author’s experience and research Hardcover • 6 × 9 • 224 pp
at McKinsey and elsewhere and is not sponsored or approved by
ISBN 13: 978-0-07-149741-1
McKinsey or any other firms the book does not include any
confidential or proprietary information from McKinsey or any ISBN 10/MHID: 0-07-149741-2
consulting firm or respective clients thereof.
$29.95TR ($32.95 CAN)
Rights: World
Train for impact the way top firms do with Previously Announced. All backorders cancelled
McKinsey:
Rasiel: The McKinsey Way
Hardcover • 0-07-053448-9 • $27.95TR
Rasiel and Friga: The McKinsey Mind
Hardcover • 0-07-137429-9 • $29.95TR
50 Fall 2008
MUTUAL FUNDS FOR

THE UTTERLY CONFUSED
Paul Petillo
The everyperson’s guide to making the best

mutual fund choices
More than 95 million people hold mutual fund invest-
ments either through 401(k)s, IRAs, or other types of
investment accounts. Written by successful “blue-collar
investor” Paul Petillo, Mutual Funds for the Utterly
Confused demystifies mutual funds and provides clear
explanations of all key aspects of each type of mutual
fund.
• Detailed explanations of all types of mutual funds
including money market funds, bond funds, stock
funds, ETFs, and index funds
• Interviews with mutual fund managers offer valuable
insights into the minds of the people who run the
mutual fund industry
Paul Petillo (Portland, OR) is the founder and managing

editor of BlueCollarDollar.com and the author of several
popular investment guides.
DECEMBER
McGraw-Hill • Business/Personal Finance Banish Bafflement with the Utterly Confused Series!
Paperback • 7⅜ × 9⅓ • 272 pp
Investing for the Utterly Confused
ISBN-13: 978-0-07-160018-7 Paperback • $16.95TR
ISBN-10/MHID: 0-07-160018-3 978-0-07-148046-8 • 0-07-148046-3
$16.95TR ($18.95 CAN)
Retirement Planning for the Utterly Confused
Rights: World Paperback • $16.95TR
978-0-07-150868-1 • 0-07-150868-6
Lim: Investing Demystified
Paperback • $19.95ST
978-0-07-144412-5 • 0-07-144412-2
Lim: Financial Planning Demystified
978-0-07-147671-3 • 0-07-147671-7
McGraw-Hill 51
More than
THE QUICKSTEPS GUIDE TO 30,000
Quicksteps
sold!
SKILLS FOR NEW MANAGERS
Essential Ingredients for Success in Management
Marty Matthews and Sherryl Christie-Bierschenk
Easy-to-follow techniques for successful,

effective management
This hands-on resource smooths the path for those
transitioning into a management role for the first time.
Using jargon-free language and a step-by-step format,
this guide lays out what every new manager needs to
know—including skills such as letting go of old habits,
managing “upwards,” mentoring, motivating through
team-building, and staying organized.
Marty Matthews (Langley, WA) is the co-creator of the

bestselling QuickSteps series from McGraw-Hill/Osborne.
Sherryl Christie-Bierschenk (Clinton, WA) is an exec-
utive coach, leadership development instructor, and business
owner who has worked with managers from Microsoft,
Apple, Kodak, Boeing, and REI.
Quicksteps Backlist:
Matthews: Windows XP Quicksteps
Paperback • $16.99PC DECEMBER
978-0-07-223218-9 • 0-07-223218-8 McGraw-Hill • Business/Management
Matthews: Microsoft Office Powerpoint 2003 Paperback • 7⅜ × 9¼ • 240 pp
Quicksteps 30 illustrations
Paperback • $16.99PC
ISBN-13: 978-0-07-147520-4
978-0-07-223230-1 • 0-07-223230-7
ISBN-10/MHID: 0-07-147520-6
Cronan: Microsoft Office Excel 2003 Auicksteps
$19.95TR ($21.95 CAN)
978-0-07-223228-8 • 0-07-223228-5
Matthews: eBay Quicksteps
978-0-07-225506-5 • 0-07-225506-4
Mathews: Microsoft Office Word 2003 QS
978-0-07-225860-8 • 0-07-225860-8
Cronan: MS Office Access 2003
978-0-07-223229-5 • 0-07-223229-3
52 Fall 2008
LEAN SIX SIGMA FOR FEDERAL SERVICES

Mark Price, Peter Banfield, Mike George Jr., and Allen Zeman
The only guide to successful lean six sigma

deployment in the federal sector
Lean Six Sigma has found its way into the public sector,
with implementation already begun in federal opera-
tions. Lean Six Sigma for Federal Services is the first book
to provide civilian and military federal leaders with the
key strategic elements for planning a Lean Six Sigma
deployment. Mark Price, Peter Banfield, and Mike
George, Jr. of The George Group—the world leader in
LSS training—share their expertise in facing the chal-
lenges and constraints unique to federal organizations.
• This is the only book to focus on the high-level view
of Lean Six Sigma deployment inside a federal organi-
zation.
• Features real-life case studies drawn from George
Group’s experiences in consulting to public sector
organizations.
• Lean Six Sigma Pocket Toolbook (0-07-144119-0)
recently hit the BusinessWeek bestseller list through
sales driven to the trade from George Group’s Army
consulting.
DECEMBER
Lean Six Sigma expert Mark Price (Dallas, TX) is President
McGraw-Hill • Business/Management of George Group Federal Services, which provides Lean Six
Hardcover • 6 × 9 • 188 pp Sigma training to the U.S. Army, Navy, Air Force, IRS, and U.S.
ISBN-13: 978-0-07-149068-9 Congress. Peter Banfield (Dallas, TX) is Vice President of
George Group Federal Services.
ISBN-10/MHID: 0-07-149068-X
Mike George, Jr. (Dallas, TX) is responsible for new
$19.95TR ($21.95 CAN)
business development and deployment design for George
Rights: World Group Federal Services.
Previously Announced, All Backorders Cancelled

George: Fast Innovation
978-0-07-145789-7 • 0-07-145789-5
George: Conquering Complexity
978-0-07-143508-6 • 0-07-143508-5
McGraw-Hill 53
INVESTING IN GOLD
The Essential Safe Haven Investment for Every Portfolio
Jonathan Spall
A timely guide to the “recession-proof”

commodity
Every investor values gold, but few deeply understand
its unique position in the financial market. Categorized
as a “safe-haven” asset, this precious metal can rally by
stock-market slides and offen increases in value during
times of inflation. This comprehensive guide provides all
the knowledge an investor needs to capitalize in the
gold market.
Jonathan Spall, an expert in the precious metals
markets, provides a thorough tutorial on one of the
world’s most valuable assets, from how gold is mined
and processed, to market and pricing trends, to its
unique position in the marketplace. He also reveals the
answers to why gold is presently at record highs and
debunks some of the myths surrounding gold.
• The further we slide toward recession, the more
curious investors will be about gold
• Ideal for any investor, portfolio manager, or hedge
fund manager
• Author has more than 20 years experience in the
precious metal markets
• Explains how geopolitical shifts affects the price of DECEMBER
gold McGraw-Hill
Business/Investment & Securities
Jonathan Spall (Bishop’s Stortford, UK) is director of com-
modities at Barclays Capital, the investment banking arm of Hardcover • 5 × 8 • 224 pp
Barclays Bank. He has 25 years experience in related markets, ISBN-13: 978-0-07-160346-1
including working nine years in Asia/Pacific. ISBN-10/MHID: 0-07-160346-8
$27.95TR ($30.95 CAN)
Related McGraw-Hill Title: Rights: World
Navarro: If it’s Raining in Brazil, Buy Starbucks

978-0-07-143319-8 • 0-07-143319-8
54 Fall 2008
MCGRAW-HILL’S The only career series to match the

right job with the right personality
CAREERS FOR
Vital information in each book includes:
• Suggested jobs in a wide range of settings, from the office to the outdoors
• A selection of jobs with different levels of educational requirements
• Advice on competing in hot job markets
• Tips on transforming hobbies into job skills
Each book: O C T O B E R • McGraw-Hill • Careers • Paperback • 5½ × 8½ • 176 pp • Rights: World
THIRD EDITION SECOND EDITION

CAREERS FOR HISTORY CAREERS FOR HARD
BUFFS & OTHERS WHO HATS & OTHER
LEARN FROM THE PAST CONSTRUCTION TYPES
Blythe Camenson Marjorie Eberts and Margaret Gisler
ISBN-13: 978-0-07-154537-2 ISBN-13: 978-0-07-154538-9

$14.95TR ($15.95 CAN) $14.95TR ($15.95 CAN)
978-0-07-139041-5 • 0-07-139041-3 978-0-658-01064-4 • 0-658-010065-6
F O U RT H E D I T I O N THIRD EDITION
CAREERS FOR CAREERS FOR
BOOKWORMS & OTHER NIGHTOWLS & OTHER
LITERARY TYPES INSOMNIACS
Marjorie Eberts and Margaret Gisler Louise Miller
ISBN-13: 978-0-07-154539-6 ISBN-13: 978-0-07-154540-2

$14.95TR ($15.95 CAN) $14.95TR ($15.95 CAN)
978-0-07-139031-6 • 0-07-139031-6 978-0-07-139034-7 • 0-07-139034-0
Other titles in the Careers For series:

Camenson: Careers for Aquatic Types & Others Goldberg: Careers for Geniuses & Other Gifted
Who Want to Make a Splash, Second Edition Types, Second Edition
Paperback • $14.95TR Paperback • $14.95TR
978-0-07-148215-8 • 0-07-148215-6 978-0-07-148216-5 • 0-07-148216-4
McGraw-Hill 55
Expert guidance on exploring and choosing the perfect job

Ideal for college students or anyone ready to go back to school, this series explores specific areas of
interest and helps job seekers determine which job in that field suits them.
• Breaks down specific educational requirements and additional training
• Surveys the salaries and job opportunities to help seekers find the perfect match
THIRD EDITION THIRD EDITION

CAREERS IN ENGINEERING CAREERS IN ARCHITECTURE
Geraldine Garner Blythe Camenson
OCTOBER OCTOBER
McGraw-Hill • Careers McGraw-Hill • Careers
Paperback • 7⅜ × 9¼ • 192 pp • Rights: World Paperback • 7⅜ × 9¼ • 192 pp • Rights: World
ISBN-13: 978-0-07-154555-6 ISBN-13: 978-0-07-154556-3
$16.95TR ($18.95 CAN) $16.95TR ($18.95 CAN)
Previous ISBNs: 2002 • 978-0-07-139041-5 • 0-07-139041-3 Previous ISBNs: 2002 • 978-0-658-00460-5 • 0-658-00460-3
Other titles in the Careers In series:
Camenson: Careers in Art, Second Edition Eberts: Careers in Child Care, Third Edition
978-0-07-146772-8 • 0-07-146772-6 978-0-07148211-0 • 0-07-148211-3
Camenson: Careers in Writing, Second Edition Garner: Careers in Horticulture & Botany, Second
Paperback • $16.95TR Edition
978-0-07-148212-7 • 0-07-148212-1 Paperback • $15.95TR
978-0-07-146773-5 • 0-07-146773-4
56 Fall 2008
GREAT
JOBS
Answers the question “What can I do with a major in . . . ?”
It isn’t always obvious what a college major can offer to the workplace. Great Jobs books help
students and recent college graduates explore the possibilities in their majors and provide:
• Guidance on how to present a major as a workplace asset during an interview
• A primer for new college grads on how to conduct a job search
• Ways to use a college major in the real world
THIRD EDITION THIRD EDITION

GREAT JOBS FOR GREAT JOBS FOR
SOCIOLOGY MAJORS BUSINESS MAJORS
Stephen Lambert Stephen Lambert
OCTOBER OCTOBER
Paperback • 6 x 9 • 192 pp • Rights: World Paperback • 6 x 9 • 192 pp • Rights: World
ISBN-13: 978-0-07-154482-5 ISBN-13: 978-0-07-154483-2
$16.95TR ($18.95 CAN) $16.95TR ($18.95 CAN)
Previous ISBNs: 2002 • 978-0-07-140301-6 • 0-07-140301-9 Previous ISBNs: 2003 • 978-0-07-140581-2 • 0-07-140581-X
Other titles in the Great Jobs series:

Camenson: Great Jobs for Economics Majors, Camenson: Great Jobs for Liberal Arts Majors,
Second Edition Third Edition
978-0-07-146774-2 • 0-07-146774-2 978-0-07-148214-1 • 0-07-148214-8
Camenson: Great Jobs for Geology Majors, Lambert & deGalan: Great Jobs for History
Second Edition Majors, Third Edition
978-0-07-146775-9 • 0-07-146775-0 978-0-07-148213-4 • 0-07-148213-X
McGraw-Hill 57
RESUMES
Powerful, impressive resumes that lead to the right job!
FOR
• Nearly 100 sample resumes and 20 cover letters • Perfect for college grads and people changing
for each field-more than any competing series careers or re-entering the job market
• A workbook format to organize information • A variety of eye-catching resume formats
before writing a resume
F O U RT H E D I T I O N THIRD EDITION
RESUMES FOR RESUMES FOR
HEALTH & MEDICAL CAREERS THE 50+ JOB HUNTER
The Editors of McGraw-Hill The Editors of McGraw-Hill
OCTOBER OCTOBER
Paperback • 8½ × 11 • 144 pp • Rights: World Paperback • 8½ × 11 • 144 pp • Rights: World
ISBN-13: 978-0-07-154535-8 ISBN-13: 978-0-07-154536-5
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
Previous ISBNs: 2003 • 978-0-07-141154-7 • 0-07-141154-2 Previous ISBNs: 2002 • 978-0-07-139043-9 • 0-07-139043-X
Other titles in the Resumes For series:
Resumes for Business Management Careers, Resumes for Scientific and Technical Carrers
Third Edition Paperback • $12.95TR
Paperback • $11.95TR 978-0-07-148219-6 • 0-07-148219-9
978-146780-3 • 0-07-146780-7
Resumes for Social Service Careers, Third Edition
Resumes for Law Careers, Third Edition Paperback • $11.95TR
Paperback • $12.95TR 978-0-07-146781-0 • 0-07-146781-5
978-0-07-148220-2 • 0-07-148220-2
58 Fall 2008
OPPORTUNITIES
in
Each book offers:

• The latest information on a field of
interest
• Training and educational
requirements for each career
• Salary statistics for different positions
within each field
• Up-to-date professional and Internet
resources
Each book: O C T O B E R • McGraw-Hill • Careers • Paperback • 5⅜ × 7⅝ • 160 pp • Rights: World
REVISED EDITION REVISED EDITION REVISED EDITION

PSYCHOLOGY LIBRARY AND ANIMAL AND PET
CAREERS INFORMATION CARE CAREERS
Blythe Camenson SCIENCE CAREERS Mary Price and Richard Lee
Kathleen De la Pena McCook
ISBN-13: 978-0-07-154530-3 ISBN-13: 978-0-07-154534-1
ISBN-10/MHID: 0-07-154530-1 ISBN-13: 978-0-0-7154531-0 ISBN-10/MHID: 0-07-154534-4
$14.95TR ($15.95 CAN) ISBN-10/MHID: 0-07-154531-X $14.95TR ($15.95 CAN)
Previous ISBNs: 2001 $14.95TR ($15.95 CAN) Previous ISBNs: 2001
978-0-658-01053-8 • 0-658-01053-0 Previous ISBNs: 2001 978-0-658-01043-9 • 0-658-01043-3
978-0-658-01642-4 • 0-658-01642-3
REVISED EDITION REVISED EDITION REVISED EDITION

FORENSIC SCIENCE INTERIOR DESIGN & VISUAL ARTS CAREERS
CAREERS DECORATING Mark Salmon
Blythe Camenson CAREERS ISBN-13: 978-0-07-154529-7
David Stearns
ISBN-13: 978-0-07-154533-4 ISBN-10/MHID: 0-07-154529-8
ISBN-10/MHID: 0-07-154533-6 ISBN-13: 978-0-07-154532-7 $14.95TR ($15.95 CAN)
$14.95TR ($15.95 CAN) ISBN-10/MHID: 0-07-154532-8 Previous ISBNs: 2001
Previous ISBNs: 2001 $14.95TR ($15.95 CAN) 978-0-658-01057-6 • 0-658-01057-3
978-0-658-00102-4 • 0-658-00102-7 Previous ISBNs: 2001
978-0-658-02119-0 • 0-658-02119-2
McGraw-Hill 59
2009-2010 EDITION
BIG BOOK OF JOBS

Editors of McGraw-Hill & the United States Department of Labor,
Bureau of Labor Statistics
Comprehensive, up-to-the minute

information on top jobs and job search
techniques from the United States
Department of Labor
With up-to-the-minute data from the U.S. Department
of Labor, plus cutting-edge career strategies from
McGraw-Hill, The Big Book of Jobs saves you precious
time by offering everything you need for job hunting in
a single volume. From building career management
skills and writing resumes to exploring 250 career
possibilities, this resource arms you with the tools to
effectively pound the pavement.
• The most comprehensive, authoritative source of
career information on the market
• Includes expert information on conducting an
effective job search
The Bureau of Labor Statistics is the principal fact-

finding agency for the Federal Government in the broad field
of labor economics and statistics. OCTOBER
McGraw-Hill • Careers
Bestselling Job Search Titles from McGraw-Hill: Paperback • 8½ × 11 • 784 pp
Leanne: How to Interview Like a Top MBA: ISBN-13: 978-0-07-160204-4

Paperback • $14.95TR ISBN-10/MHID: 0-07-160204-6
978-0-07-141827-0 • 0-07-141827-X $17.95TR ($19.95 CAN)
Lowstuter: In Search Of The Perfect Job, Second Edition Previous ISBNs: 2006
Paperback • $19.95TR 978-0-07-147590-7 • 0-07-147590-7
978-0-07-148588-0 • 0-07-148588-0 Rights: World
Betrus: 202 Great Cover Letters
978-0-07-149248-5 • 0-07-149248-8
Block: 202 Great Resumes
978-0-07-143316-7 • 0-07-143316-3
Deluca: Best Answers to the 201 Most Frequently Asked
Interview Questions
978-0-07-016357-7 • 0-07-016357-X
60 Fall 2008 Professional Business
SIXTH EDITION
SECURITY ANALYSIS
Benjamin Graham and David L. Dodd

Preface by Warren E. Buffett
Edited by Seth A. Klarman, Bruce Greenwald, James Grant and Jeffrey M. Laderman, CFA
The bible of value investing—updated by today’s

value investing masters
Buying a dollar’s worth of assets for 50 cents isn’t the only way to Includes more than 150
succeed on Wall Street. But it is how Warren Buffett got rich. Just pages of commentary by a
as value investing never goes out of style, neither does the value who’s who of Wall Street:
investor’s bible, Security Analysis, by Benjamin Graham and David L. Roger Lowenstein, author of
Dodd, which has withstood the test of time as well or better than Buffett: The Making of an
any investment book ever published. Now the Sixth Edition updates American Capitalist and When
the masters’ ideas and adapts them for the 21st century’s markets. America Aged and Outside
Director, Sequoia Fund
In what will be a major event in the investment community, the
Howard S. Marks, CFA, Chairman
second edition, which was published in 1940 and still considered
and Co-Founder, Oaktree Capital
the definitive edition, has been updated by a dream team of some
Management L.P.
of today’s leading value investors. Their new commentaries will be
added to the 1940 text. Leading the new edition are: J. Ezra Merkin, Managing Partner,
Gabriel Capital Group
• Seth A. Klarman, whose outstanding 25-year investing record,
Bruce Berkowitz, Founder,
writings—including his book Margin of Safety—and teaching have
Fairholme Capital Management
made him a worthy heir to the traditions of Graham and Buffet
Glenn H. Greenberg, CFA, Co-
• Columbia Professor Bruce Greenwald, who teaches a popular Founder and Managing Director,
class in value investing at Columbia Business School and is the Chieftain Capital Management
author of Value Investing
Bruce Greenwald, Robert
• James Grant, the editor of Grant’s Interest Rate Observer, is the Heilbrunn Professor of Finance
author of four books on finance and financial history and Asset Management, Columbia
Business School
• Jeffrey M. Laderman, who has covered finance and investing for
25 years at BusinessWeek David Abrams, Managing Member,
Abrams Capital
• Release coincides with the 75th anniversary in 2009 of the first
edition; Columbia Business School is planning a big celebration
Professional Business McGraw-Hill 61
“A road map for investing

that I have now been Benjamin Graham is considered
the founder of value investing and
following for 57 years.” taught at Columbia University’s

Graduate School of Business.
—From the Preface by Warren E. Buffett David L. Dodd was a colleague of
Benjamin Graham’s at Columbia
University, where he was an
assistant professor of finance.
Seth A. Klarman (Boston, MA) is
the President of The Baupost
Group,L.L.C. which currently
manages over $11 billion on behalf
of individual and institutional
clients.
Professor Bruce Greenwald
(New York, NY) holds the Robert
Heilbrunn Professor of Finance and
Asset Management at Columbia
Business School.
James Grant (New York, NY)
founded Grant’s Interest Rate
Observer in 1983. He is also a
general partner of Nippon
Partners, which invests in Japanese
value stocks.
Jeffrey M. Laderman (Westfield,
NJ) is a former senior editor at
BusinessWeek.
OCTOBER
McGraw-Hill
Business/Investments and Securities
ISBN-13: 978-0-07-159253-6
ISBN-10/MHID: 0-07-159253-9
As an added bonus, the entire 1940
$75.00TR ($81.95 CAN)
Security Analysis is provided on CD-ROM
Previous ISBNs: 2004
978-0-07-144820-8 • 0-07-144820-9
Related McGraw-Hill Title: CD-ROM • Rights: World
978-0-07-149470-0 • 0-07-149470-7 PROMOTIONAL CAMPAIGN
Campaign
62 Fall 2008 Professional Business
THE HANDBOOK OF CREDIT

PORTFOLIO MANAGEMENT
Greg N. Gregoriou and Christian Hoppe
The Handbook of Credit Portfolio Management delivers a compre-

hensive and global perspective on the latest strategies for credit
portfolio rebalancing and management, particularly in relation to
pricing, hedging, and measuring and managing risk.
• Features expertise from an international team of 35 contrib-
utors, including Moorad Choudhry, Panikos Teklos, and Tamar
Frankel
• Includes important discussion of new risk management tech-
niques and standards, including Basel II
OCTOBER Greg N. Gregoriou (Plattsburgh, NY) is Professor of Finance in the

School of Business and Economics at State University of New York
McGraw-Hill
(Plattsburgh). Christian Hoppe (Germany) is credit portfolio manager
Business/Investments and Securities at Dresdner Kleinwort, the Investment Bank arm of Dresdner Bank AG
Hardcover • 6 × 9 • 528 pp in Frankfurt.
ISBN-13: 978-0-07-159834-7
ISBN-10/MHID: 0-07-159834-0
$95.00TR ($103.95 CAN)
100 illustrations • Rights: World
TRADE OPTIONS LIKE A

PROFESSIONAL
Techniques for Trading and Managing Options in a Dynamic
Market
James B. Bittman
Whether the reader is an experienced options trader or rela-
tively new to trading options full time, Trade Options Like a
Professional offers techniques and insights that will make their
trades more profitable. Bittman addresses vital issues including
when a spread trade should be considered, and when to split the
difference between bid and ask.
• James Bittman is a highly regarded options trader and frequent
commentator on CNBC, and is the recipient of the Traders
NOVEMBER Library Hall of Fame Award for 2003
McGraw-Hill • Includes a CD-ROM with Op-Eval software that allows readers
Business/Investments and Securities to analyze outcomes before making a trade
James B. Bittman (Chicago, IL) is Senior Instructor at the Options
ISBN-13: 978-0-07-146505-2 Institute of the Chicago Board Options Exchange.
ISBN-10/MHID: 0-07-146505-7
$39.95TR ($42.95 CAN)
CD-ROM • 50 illustrations • Rights: World
Professional Business McGraw-Hill 63
QUANTITATIVE STRATEGIES
FOR ACHIEVING ALPHA
Richard Tortoriello
Quantitative Strategies for Achieving Alpha provides investment

strategies that have been proven to consistently outperform the
market. Through extensive backtesting using the Compustat
database, analyst Richard Tortoriello identifies the investment
approaches that have yielded alpha returns—those in excess of
what was expected—over the long term. He provides detailed
explanations and graphic demonstration of how each strategy
works and explains how readers can apply them to their own
investing approaches.
• Features important chapters on growth and value investing,
two highly favored approaches NOVEMBER
• Totoriello is frequently interviewed on Bloomberg Television, McGraw-Hill
CNBC, and by the Wall Street Journal and the New York Times Business/Investments and Securities
Richard Tortoriello (Garfield, NJ) is the aerospace and defense analyst
in the Equity Research Division of Standard & Poor’s. ISBN-13: 978-0-07-154984-4
ISBN-10/MHID: 0-07-154984-6
$69.95TR ($73.95 CAN)
MARKETING FOR
FINANCIAL ADVISORS
Build Your Business, Bring in Clients, and Establish
Your Brand
Eric T. Bradlow, Keith E. Niedermeier, and Patti Williams
Brokers, agents, financial planners, and financial consultants need
a primer for building their business through marketing. Marketing
for Financial Advisors helps them to create a plan that works for
them, and bring in clients that will ultimately build a thriving
practice.
• All three authors are Wharton faculty members in the mar-
keting department
• The authors have taught customized executive education courses
for top financial firms including Morgan Stanley, UBS, Merrill DECEMBER
Lynch, AXA Financial, and American Express, among others
McGraw-Hill • Finance
Eric T. Bradlow (Ardmore, PA) is the K.P. Chao Professor of Hardcover • 6 × 9 • 300 pp
Marketing, Statistics, and Education at the Wharton School. ISBN-13: 978-0-07-160514-4
Keith E. Niedermeier (Philadelphia, PA) is the Director of the ISBN-10/MHID: 0-07-160514-2
Undergraduate Marketing Program at the Wharton School.
$39.95TR ($42.95 CAN)
Patti Williams (Wynnewood, PA) is an Associate Professor of
Marketing at the Wharton School. Rights: World
64 Fall 2008
Bestsellers that mean business.

#2 Wall Street Journal Business Bestseller
#9 New York Times Bestseller
#25 USA Today Bestseller
978-0-07-148499-2 • 0-07-148499-X
#7 BusinessWeek Business Bestseller

#12 USA Today Money Bestseller
978-0-07-147784-0 • 0-07-147784-5

#3 New York Times Hardcover Advice Bestseller
#12 BusinessWeek Hardcover Bestseller
978-0-07-148975-1 • 0-07-148975-4

#12 Wall Street Journal Hardcover Advice Bestseller
978-0-07-149792-3 • 0-07-149792-7
#11 Wall Street Journal Bestseller
978-0-07-149666-7 • 0-07-149666-1
CONSUMER
66 Fall 2008
HEAL PELVIC PAIN

A Proven Stretching, Strengthening, and Nutrition Program for Relieving,
Incontinence, I.B.S., and Other Symptoms without Surgery
Amy Stein, MPT
Foreword by Andrew Goldstein, M.D.
For the 9.2 million American women who

suffer from pelvic pain—a natural, non-
surgical relief plan from a pioneering
physical therapist
It is estimated that 1 out of 5 Americans experience
some form of a pelvic floor disorder and its symptoms.
This groundbreaking book by physical therapist Amy
Stein offers a much-needed alternative to surgery with
a program of stretching, toning, and breathing exercises,
plus healing massages and a specialized nutrition plan.
Used by patients in her New York practice, Beyond
Basics Physical Therapy, the program helps relieve pain,
improve urinary and bladder control, cure IBS, reduce
sexual discomfort, and improve quality of life.
• This proven program of exercise and nutrition is all-
natural and without surgery
• A much-needed book on an under-published topic,
pelvic floor disorder affects millions of women
• Stein is a pioneer in the field, with a NYC—based
clinic specializing in pelvic pain
SEPTEMBER Amy Stein, M. P.T. (New York, NY) is a physical therapist

and founder of Beyond Basics Physical Therapy. She is a
McGraw-Hill • Health
member of the American Physical Therapy Association and
Paperback • 6 × 9 • 256 pp the International Pelvic Pain Society.
ISBN-13: 978-0-07-154656-0
ISBN-10/MHID: 0-07-154656-1
$16.95TR ($18.95 CAN)
Weiss: The BackSmart Fitness Plan
978-0-07-144338-8 • 0-07-144338-X
Campaign
McGraw-Hill 67
THE WORRYWART’S COMPANION

Twenty-One Ways to Soothe Yourself and Worry Smart
Beverly Potter, Ph.D.
Don’t worry. Be happy to recommend this

“ideal addition to any self-help, self-
improvement reading list.”*
No matter how many times people hear “don’t sweat
the small stuff,” they are going to worry—worry about
their family, their jobs, the future, and other situations
in and out of their control. Dr. Beverly Potter explains
how readers can avoid drowning in irrational angst and
instead “worry smart.” The perfect gift for the
proverbial “worrywart,” this pocket-size stress-buster
includes 21 worry-free ways to relax, think clearly, and
deal with the little bumps in life. Her methods include
imagining a happy ending, cracking a joke, evaluating the
cost of worry, and more.
“Positive, easy to understand, and fun to read, The

Worrywart’s Companion explores the roots of
worry and explains that worry is a behavior that is
learned.The good news is that it can also be
unlearned.”
—*Midwest Book Review
• Excellent track record: small-press edition sold SEPTEMBER
34,000 copies McGraw-Hill • Self-Help
• “Gifty” packaging: elegant design and trim size Paperback • 5 × 7 • 226 pp

ISBN-13: 978-0-07-160213-6
• Dr. Potter has been featured on 900 radio shows, 400
TV shows, and in 150 articles, including a 2000 People ISBN-10/MHID: 0-07-160213-5
spread; she also conducts workshops and seminars $15.95TR ($17.95 CAN)
nationwide Rights: World
Beverly A. Potter, Ph.D. (Oakland, CA) received her doc-

torate in counseling psychology from Stanford University and
has written thirteen books, including Beating Job Burnout
(Ronin, 1993).
68 Fall 2008
the
l e x i t a r i a n
F D ie t
The Mostly Vegetarian Way to Lose Weight, Lower Blood Pressure,
Be Healthier, and Add Years to Your Life
Dawn Jackson Blatner, RD., LDN
Less meat = more weight loss and better health! Introducing the flexible way to
eat healthy, slim down, and feel great!
“Flexitarianism” is the hot new term for healthy dieting that minimizes meat without excluding it
altogether. This ingenious plan from a high-profile nutritionist shows readers how to use “flexfoods”
to get the necessary protein and nutrients—with just a little meat for those who crave it. As the
name implies, it’s all about flexibility, giving dieters a range of options: flexible meal plans, meat-sub-
stitute recipes, and weight loss tips. Plus: it’s a great way to introduce the benefits of vegetarianism
into every family’s lifestyle.
• The latest trend: a flexible approach to dieting and healthy eating without giving up meat
• Studies show that flexitarians weigh 15 percent less, have a lower rate of heart disease, diabetes and
cancer and live nearly four years longer than their carnivorous counterparts
• Includes five “FlexFood” categories, five-ingredient recipes, and five-week meal plan, and an inter-
active Flex Score quiz
• Blatner has appeared on “Today Show,” “NBC Nightly News,” and “Dateline”; her articles have
appeared in USA Today,Wall Street Journal,Washington Post, and major health publications
A S a m p l e o f D e l i c i o u s , F l ex i t a r i a n M e a l s !
Breakfast: Lunch: Dinner: Snacks/Desserts:
Day 1 Vanilla Spice French Arugula Salad with Grilled Primavera Peach Raspberry
Toast with Berry Syrup Figs & Goat Cheese on Rigatoni Crepe
Day 2 Florentine Scramble Marinated Garden Pesto-Style Honey Café Au Lait

Breakfast Sandwich Lentil Pita Portabella Penne
Day3 Banana Pecan Waffles Spinach Salad with Sage Butternut Honey Whipped
Pumpkin Seeds & Squash Pilaf Cottage Cheese
Avocado with Berries
McGraw-Hill 69
Dawn Jackson Blatner, R.D., L.D.N. (Chicago, IL) is a registered

dietitian, media spokesperson for the American Dietetic Association, on-
line dietitian for Lifetime television (www.mylifetime.com), nutrition
expert on the advisory board of Fitness magazine, an instructor at the
Chopping Block cooking school in Chicago and on the board of
directors for Step Up Women’s Network.
Blatner has appeared on CNN,“NBC

Nightly News,” and “Dateline.” She is
a quoted expert in hundreds of
media outlets including USA Today,
Wall Street Journal, Washington Post,
WebMD and major national maga-
zines such as Cooking Light, Cosmopol-
itan, Family Circle, Prevention, Self, Shape
and Woman’s Day. She has con-
tributed to several books including
the American Medical Association Guide
to Weight Management and the Ameri-
can Dietetic Association Counseling
Overweight Adults.
OCTOBER
McGraw-Hill • Diet
ISBN-13: 978-0-07-154957-8
ISBN-10/MHID: 0-07-154957-9
$24.95TR ($26.95 CAN)
Rights: World
• National Print
Hart: The Insulation-Resistance Diet
Publicity Campaign
978-0-07-149984-2 • 0-07-149984-9 • National Broadcast
Publicity Campaign
Reinagel: The Inflammation-Free Diet Plan
Paperback • $16.95TR • Online Promotions
978-0-07-148601-9 • 0-07-148601-1 • Co-promotion at Author’s
Speaking Events
70 Fall 2008
WORKING ON YOURSELF
DOESN’T WORK
The 3 Simple Steps That Can Instantaneously Transform Your Life
Ariel Kane and Shya Kane
Two world-renowned workshop leaders

provide “all you need to make the transfor-
mational shift”* to stop hanging on to old
emotional baggage, and start living—now!
This life-changing guide by personal growth experts
Ariel and Shya Kane shows readers how to completely
and immediately transform their lives—and renew
their joy—by following the pair's three-phase plan:
learn to let go, commit to happiness, and learn to let
be. Readers will discover what thousands of their
clients know already: once they stop working on them-
selves, they will rid themselves of negative scripts and
be free to enjoy their lives. richer, fuller, more mean-
ingful lives.
“It has much to offer to anyone who wants a more

meaningful and spiritual life.”
—Free Spirit Magazine
“Can dramatically alter the course of your quality of

living.”
—*Awareness Magazine
OCTOBER
• Strong track record: A self-published edition of this
McGraw-Hill • Self-Help book sold more than 22,000 copies
Paperback • 5½ × 8¼ • 192 pp • Dynamic speakers: Mr. and Mrs. Kane conduct work-
ISBN-13: 978-0-07-160108-5 shops in New York City, in Germany, host week-long
ISBN-10/MHID: 0-07-160108-2 retreats in Costa Rica, and host a weekly Internet
$15.95TR ($17.95 CAN) radio show, “Being Here”
Rights: World, except Germany, • Written in the tradition of The Art of Happiness
The Netherlands, Russia, and Japan
Ariel Kane and Shya Kane (Milford, NJ) are bestselling,
award-winning authors, Internet radio hosts, seminar leaders,
PROMOTIONAL CAMPAIGN and corporate consultants who have helped transform lives
around the world.
• Co-promotion at Authors’
Speaking Events
Bodian: Wake Up Now
978-0-07-149428-1 • 0-07-149428-6
McGraw-Hill 71
N O W I N PA P E R B A C K !
HOT FLASHES, HORMONES,

AND YOUR HEALTH
Breakthrough Findings to Help You Sail Through Menopause
JoAnn E. Manson, M.D., with Shari S. Bassuk, Sc.D.
What every woman should know about

hormone replacement therapy—from a
leading researcher and pioneer in the field
Hot Flashes, Hormones, and Your Health gives women the
facts about controversial hormone replacement
therapy—from the field’s go-to expert.
Dr. JoAnn Manson is one of the leaders of the two
most groundbreaking, attention-getting women’s health
studies, concluding that HRT can be a safe, and appro-
priate option for younger women. Her book includes
self-assessments to help women decide if HRT is right
for them, as well as the low-down on "bioidentical"
hormones and alternative treatments for relieving
menopausal symptoms.
• Answers the hormone replacement therapy question
for millions of women who stopped or avoided HRT
because of health concerns
• Reflects the findings of two major research reports
on HRT—one from the Nurses’ Health Study and
one from the Women’s Health Initiative; Dr. Manson is
a contributor to both
OCTOBER
• Dr. Manson is the authority on the subject of HRT
and has been quoted extensively in the national media McGraw-Hill • Health
on the subject. She is also a contributing editor to Paperback • 6 × 9 • 256 pp
Glamour magazine and has been a guest on “Today” ISBN-13: 978-0-07-160240-2
and other national programs ISBN-10/MHID: 0-07-160240-2
$16.95TR ($18.95 CAN)
JoAnn E. Manson, M.D. (Boston, MA) is a professor of
medicine at Harvard Medical School, and Chief of Preventive Hardcover ISBNs: 2006
Medicine, Brigham and Women’s Hospital. She has been 978-0-07-146862-6 • 0-07-146862-5
named one of the leaders in women’s health by Ladies Home 65 charts and graphs • Rights: World
Journal and American Health for Women, and Boston magazine.
Shari Bassuk, Sc.D. is a researcher and science writer at
Brigham and Women’s Hospital in Boston who frequently
collaborates with Dr. Manson.
72 Fall 2008
TESTOSTERONE FOR LIFE

Recharge Your Sex Drive, Muscle Mass, Energy, and Overall Health
Abraham Morgentaler, M.D.
From an expert at Harvard Medical

School—a user-friendly guide for the
millions of men with low testosterone who
want more out of life
L ow testosterone can cause a wide range of symp-

toms including reduced sex drive, erectile dysfunc-
tion, depression, fatigue, muscle loss, impaired
cognition, and osteoporosis. This comprehensive and
accessible guide from a leading researcher in testos-
terone therapy covers the most up-to-date information
and treatments available. Men will learn if hormone re-
placement therapy is right for them, along with other
smart, safe suggestions for leading a healthier, more ful-
filling life.
• Morgentaler is a leading authority on testosterone, a
subject he has been researching at Harvard Medical
School for the past 20 years
• Testosterone is a hot topic in men’s health, as seen by
the overwhelming popularity of Viagra and the press
coverage of testosterone in the Floyd Landis scandal
• Morgentaler has appeared on “CBS Evening News,”
DECEMBER “NBC Nightly News,” CNN’s “Anderson Cooper
McGraw-Hill • Health 360,” CBS’s “The Early Show,” as well as on NPR and
Paperback • 6 × 9 • 256 pp in Newsweek, Men’s Health, US News and World Report,
ISBN-13: 978-0-07-149480-9 and other media
ISBN-10/MHID: 0-07-149480-4 Abraham Morgentaler, M.D. (Boston, MA) graduated
$16.95TR ($18.95 CAN) from Harvard Medical School in 1982, and is now an asso-
Rights: World ciate clinical professor of surgery, specializing in urology.
Previously announced, all backorder canceled.
• National Print and TV
Publicity Campaign
• National Radio Campaign
• Online Promotion
• Co-promotion with Harvard
Medical School
McGraw-Hill 73
THE BEST OF HARVARD MEDICAL SCHOOL—THE

PERFECT PRESCRIPTION FOR HEALTHY SALES
Walker: The Harvard Medical School Guide to Epstein: The Harvard Medical School Guide to
Healthy Eating During Pregnancy Getting a Good Night’s Sleep
978-0-07-144332-6 • 0-07-144332-0 978-0-07-146743-8 • 0-07-146743-2
Kaelin: The Breast Cancer Survivor’s Fitness Plan Freeman: The Harvard Medical School Guide to
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978-0-07-146578-6 • 0-07-146578-2 Paperback • $14.95TR
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Kaelin: Living Through Breast Cancer
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Doubilet: Your Developing Baby
978-0-07-144470-5 • 0-07-144470-X
978-0-07-148871-6 • 0-07-148871-5 Garber: The Harvard Medical School Guide to
Overcoming Thyroid Problems
Manson: Hot Flashes, Hormones, and Your Health
978-0-07-144471-2 • 0-07-144471-8
978-0-07-146862-6 • 0-07-146862-5
Rauch: Raising an Emotionally Healthy Child
Katz: Heal Your Aching Back
When a Parent Is Sick
978-0-07-146765-0 • 0-07-146765-3
978-0-07-144681-5 • 0-07-144681-8
Simon: The No Sweat Exercise Plan
Herzog: Unlocking the Mysteries of Eating
Disorders
978-0-07-148602-6 • 0-07-148602-X
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Walker: Eat, Play, and Be Healthy 978-0-07-147537-2 • 0-07-147537-0
Chavarro: The Fertility Diet
978-0-07-144186-5 • 0-07-144186-7
Nathan: Beating Diabetes 978-0-07-149479-3 • 0-07-149479-0
978-0-07-147368-2 • 0-07-147368-8
74 Fall 2008
CHASE’S CALENDAR OF EVENTS 2009

The Ultimate Go-To Guide for Special Days, Weeks and Months
The Editors of Chase’s
The world’s datebook for more than

50 years
Chase’s Calendar of Events 2009, is the authoritative
guide to special occurrences, holidays, anniversaries,
celebrity birthdates, religious observances, sporting
events, and more from around the world. Librarians,
marketers, journalists, and other professionals have
come to rely on it to find out what’s going on that day,
in a week, or even a year ahead.
When is Barbie's 50th birthday (March 9)? How will
Abraham Lincoln's 200th birthday be celebrated? When
is Shameless Promotion Month (September)? What
activities can families enjoy at the Southern
Appalachian Dulcimer Festival (May 2)? When will
there be a total eclipse of the sun (July 22)? All these
questions and more are answered in Chase’s Calendar of
Events.
• 12,500 listings for events all over the world
NOVEMBER
• Used by media professionals, marketing professionals,
and on-air personalities
McGraw-Hill • General Reference
• CD-ROM allows customized searches by date,
Paperback • 8½ × 11 • 752 pp
subject, location, and many other ways!
ISBN-13: 978-0-07-159954-2
• Chase’s is a combination of events reference, almanac,
ISBN-10/MHID: 0-07-159954-1
and anniversary book—no other reference combines
$69.95SR ($73.95 CAN)
all these elements
One CD-ROM (PC only)
“One of the three books that have
978-0-07-148903-4 • 0-07-148903-7
Rights: World
occupied prime spots on my desk for
many years, along with the Bible and
Webster’s Collegiate Dictionary.”
—Al Neuharth, USA Today
McGraw-Hill 75
THE GLYCEMIC-LOAD DIET COOKBOOK

150 Recipes to Help You Lose Weight and Reverse Insulin Resistance
Rob Thompson, M.D., and Dana Carpender
150 scientifically designed, “low-load”

recipes for the health-conscious consumers
who made The Glycemic-Load Diet an
instant success
Since its 2006 publication, Dr. Thompson’s The Glycemic-
Load Diet has continued to gain in popularity, selling
nearly 20,000 copies. Now, taking his cutting-edge con-
cepts one step further, Thompson combines the break-
through science of the glycemic load with the culinary
expertise of bestselling cookbook author Dana
Carpender. The result: 150 mouthwatering recipes and
quick “low-load” meals to help dieters lose weight, cut
cravings, speed up metabolism, and manage insulin
resistance.
• 150 satisfying recipes for fans of the successful The
Glycemic-Load Diet
• Thompson is a cardiologist who has counseled
patients with high-blood cholesterol, diabetes, and
heart disease for more than 25 years
• Carpender wrote the USA Today bestseller 500 Low-
Carb Recipes, which was featured on “Today” and sold
more than 500,000 copies NOVEMBER
McGraw-Hill • Diet
Rob Thompson, M.D. (Seattle, WA) is a board-certified
cardiologist with his own private practice, and a staff member
at Swedish Hospital Medical Center in Seattle. ISBN-13: 978-0-07-159739-5
Dana Carpender (Bloomington, IN) is the author of 15 ISBN-10/MHID: 0-07-159739-5
Minute Low-Carb Recipes (Fair Winds, 2003), 500 More Low- $16.95TR ($18.95 CAN)
Carb Recipes (Fair Winds, 2004), Dana Carpender’s Every Calorie
Rights: World
Counts Cookbook (Fair Winds, 2006), and many others.
Thompson: The Glycemic-Load Diet • National Print Publicity
Paperback • $16.95TR Campaign
978-0-07-146269-3 • 0-07-146269-4 • Online Promotions
76 Fall 2008
The
Beauty Diet
Being Gorgeous was Never So Delicious
Lisa M. Drayer, M.A., R.D.
The author of Strong, Slim, and 30! featured on the “Today” show and CNN—
reveals the secret to glowing skin, whiter teeth, shinier hair, and stronger nails
According to nutritionist Lisa Drayer, it’s not what one puts on her body, but what she puts in her
body that makes a woman beautiful. Her groundbreaking guide reveals the top 10 “beauty foods” that
can visibly improve skin, hair, teeth, eyes, nails, and overall health. She also presents an easy-to-follow
guide to eat just the right amount of these wonder foods for overall gorgeousness. Best of all, her
easy-to-follow meal plan—featuring dark chocolate, blueberries, and green tea—is just 1,500 calories
a day! It’s the scientifically proven way to look absolutely fantastic and lose weight doing it.
• A new diet-based approach to beauty from the author of Strong, Slim and 30!
• Media-savvy author: Drayer makes frequent appearances on “Today,” “The Early Show on CBS,”
“ Good Morning America,” Fox News, and CNN Headline News
• Drayer is a spokesperson for Crest, Noxema, L’Oreal and the Dairy Council as an established
expert in beauty nutrition
• Includes her top 10 “beauty foods” and complete four-week meal plan
McGraw-Hill 77
Lisa Drayer, M.A., R.D. (New York, NY) is a

registered dietician who appears regularly on
CNN and Fox News, and writes a weight loss
column for Women’s Health.
Lisa Drayer—the expert the media trusts for

beauty and nutrition information—as featured in:
Elle, Fitness,Woman’s Day, Family Circle, Marie Claire,
Bon Appetit, Natural Health, Seventeen, McCall’s,
Vegetarian Times, Alaska Airlines, New York Times,Wall
Street Journal, Chicago Tribune

Drayer: Strong, Slim and 30!
978-0-07-146497-0 • 0-07-146497-2
Somer: Age-Proof Your Body
978-0-07-146264-8 • 0-07-146264-3
Top Ten Beauty Foods OCTOBER

McGraw-Hill • Health
Wild Salmon
ISBN-13: 978-0-07-154477-1
Blueberries Spinach ISBN-10/MHID: 0-07-154477-1
$22.95TR ($24.95 CAN)
Oysters Tomatoes Rights: World
Walnuts Kiwis PROMOTIONAL CAMPAIGN
Dark Chocolate • National Print and Broadcast

Publicity Campaign
Yogurt
Sweet Potatoes • Co-promotion at Author’s
Speaking Events
78 Fall 2008
FIFTH EDITION
THE THYROID SOURCEBOOK

M. Sara Rosenthal, Ph.D.
The classic reference guide for patients

living with thyroid disorder—now
completely revised and updated
With more than 200,000 copies sold, The Thyroid
Sourcebook is a definitive resource for America’s 36
million thyroid sufferers. The New York Times called the
book “an excellent source of information.” This com-
pletely updated new edition features patient narratives;
information on the complications of hypo- and hyper-
thyroidism, such as depression, weight gain, thyroid, eye
disease, and sleep disorders; the latest on
complimentary medicine; and much more.
• A trusted, authoritative guide since 1993—recom-
mended by physicians and hundreds of health
web-sites
• Revised and updated to included the latest
treatments, related disorders, and new patient issues
• Approximately 12 percent of the population suffers
from a form of thyroid disease
M. Sara Rosenthal, Ph.D. (Lexington, KY) is a thyroid

cancer survivor, bioethicist, medical sociologist, and pioneer
DECEMBER
in consumer health writing. She completed her Ph.D. at the
McGraw-Hill • Health University of Toronto, and is currently the director of the
Paperback • 6 × 9 • 304 pp Program for Bioethics and patients’ rights at the University of
ISBN-13: 978-0-07-159725-8 Kentucky.
ISBN-10/MHID: 0-07-159725-5
$17.95TR ($19.95 CAN) Related McGraw-Hill Titles:
Previous ISBNs: 2000 Ain and Rosenthal: The Complete Thyroid Book
978-0-7373-0495-4 • 0-7373-0495-2 Paperback • $18.95TR
10 illustrations • Rights: World 978-0-07-143526-0 • 0-07-143526-3
Garber and White: The Havard Medical School Guide to
Overcoming Thyroid Problems
978-0-07-144471-2 • 0-07-144471-8
McGraw-Hill 79
SMART PARENTING DURING AND

AFTER DIVORCE
Peter J. Favaro, Ph.D.
Invaluable parenting advice on how to

co-parent during and after divorce, from
a sought-after expert on parenting topics
As a court-appointed child custody evaluator for 15
years, Dr. Peter Favaro is uniquely qualified to write this
must-have guide for parents going through divorce. A
child psychologist, he understands the effects divorce
can have on families, especially when difficult exes,
lawyers, visitation schedules, and other issues directly
affect the child. Favaro addresses 50 essential topics in
short, easy-to-read chapters, including 100 dos and
don’ts that will make things easier on the child—and
better for the family.
• Favaro is a clinical psychologist and New York State
custody evaluator and mediator who has managed
more than 6,000 high-conflict custody cases
• Favaro was a frequent guest expert on “The Montel
Williams Show” appeared on and other TV and radio
programs
Peter J. Favaro, Ph.D. (New York, NY) holds a doctorate

in school and clinical psychology. He is executive director
of SmartParenting: The Family Center and works with the DECEMBER
New York State court system as a custody evaluator, parent McGraw-Hill • Divorce/Parenting
coordinator, and mediator for divorcing couples. Paperback • 6 × 9 • 256 pp
ISBN-13: 978-0-07-159755-5
Related McGraw-Hill Titles: ISBN-10/MHID: 0-07-159755-7
Long: Making Divorce Easier for Your Child $16.95TR ($18.95 CAN)
Paperback • $15.95TR Rights: World
978-0-8092-9419-0 • 0-8092-9419-2
• National Print
Publicity Campaign
• Co-promotion at Author’s
Speaking Events
80 Fall 2008
WHEN THINGS GET
CRAZYWITH YOUR TEEN

The Why, the How,
and What to Do NOW
No, it’s not easy raising teenagers . . . Yes, there are sane solutions—in this
problem-solving parent’s guide from the bestselling author of Yes,Your Teen
Is Crazy
How should parents respond when their teen comes home late? Wears inappropriate clothes? Is
pregnant, or flunking out? They’ll find the answers here—right at their fingertips—in this quick-ref-
erence manual from the leading authority on adolescent behavior. As someone who has counseled
hundreds of teens in his practice and as a father himself, Dr. Michael Bradley understands how
teenagers can drive parents crazy. Offering practical “first response” advice, he tells parents exactly
what to say in a number of typical scenarios, from messy rooms and shouting matches to drug abuse
and depression.
• Expert advice from a bestselling authority on the subject
• Features fast-reference responses to the most common teen issues
• Bradley appears frequently on TV and radio (“Today” and on CNN, Pure Oxygen, NPR) and speaks
at PTAs and groups nationwide.
M I C H A E L B RA D L E Y, E d . D .
McGraw-Hill 81
Michael
Bradley, Ph.D.
(Philadelphia, PA)
holds a doctorate
in psychology
from Temple
University and has received ten
national awards for his books,
including a Ben Franklin Award and
William Penn Humanitarian Award.

Corwin: The Tween Years
978-0-8092-2995-6
0-8092-2995-1
Dr. Bradley’s advice for

when a teen’s room is a mess: DECEMBER
McGraw-Hill • Parenting
Do Don’t Hardcover • 6 × 9 • 288 pp
• Remain calm and don’t • Be sarcastic. ISBN-13: 978-0-07-154571-6

nag or yell • Clean his room for him. ISBN-10/MHID: 0-07-154571-9
• Calmly ask for some effort, $22.95TR ($24.95 CAN)

• Make fun of her room
telling him that you are a tad to her or to others Rights: World
neurotic about this. (especially to her friends).
• Offer incentives for some • Go to war (where he PROMOTIONAL CAMPAIGN
(not perfect) neatness. feels that you really, per-
• National Print and Broadcast
• Offer to work with her sonally dislike who he is
Publicity Campaign
once a week to help because he’s messy).
shovel her room out.
• Co-promotion at Author’s
Speaking Events
82 Fall 2008
THE 1,500 CALORIE-A-DAY COOKBOOK

Nancy S. Hughes
Eat up. Slim down. It’s just that easy—with

just 1,500 delicious calories a day!
From the author of The 1,200-Calorie-a-Day Menu
Cookbook, comes all new recipes for dieters who are
counting calories, but don’t want to sacrifice flavor,
taste, or variety. While most low-calorie meal plans
leave one hungry for more, this cookbook serves up a
satisfying selection of energy-boosting breakfasts, fast-
fix lunches, and delectable dinners—plus two healthy
snacks and one guilt-free dessert—every single day! It’s
hard to believe it’s just 1,500 calories.
• More tasty, low-calorie recipes from the author of
the successful 1,200-Calorie-a-Day Menu Cookbook
(almost 45,000 copies in print)
• Readers choose three flavor-filled meals, two snacks,
and one dessert a day, so they never feel deprived
• Low-calorie diets are back, after years of low-carb,
high-fat fads
DECEMBER • Recipes are quick and easy to prepare in just 30
McGraw-Hill • Diet minutes, with eight ingredients or less
Paperback • 7⅜ × 9⅛ • 208 pp
Nancy S. Hughes (Daphne, AL) is the author of nine cook-
ISBN-13: 978-0-07-154385-9 books. She has also developed recipes for 35 additional
ISBN-10/MHID: 0-07-154385-6 cookbooks, Weight Watchers, American Diabetes
$14.95TR ($15.95 CAN) Association, American Heart Association, Better Homes &
Gardens, and Betty Crocker.
Rights: World

Hughes: The 1,200-Calorie-a-Day Menu Cookbook
978-0-8092-3633-6 • 0-8092-3633-8
McGraw-Hill 83
THE BREASTFEEDING MOTHER’S GUIDE

TO MAKING MORE MILK
Diana West and Lisa Marasco
Foreword by Martha Sears
Endorsed by La Leche League —the world’s

best-known breastfeeding advocates—an
essential resource for nursing mothers
Almost all mothers worry about not making enough
milk, especially if they have had trouble breastfeeding
or they must be away from their babies. Myths and
misinformation abound, but there hasn’t been a
credible, comprehensive resource—until now. This
authoritative guide combines up-to-date information
with practical advice about new findings on causes of
low supply, innovative ways to increase production,
workable solutions for working and exclusively
pumping moms, the special needs of premies, emotional
support, and more. This is the book both mothers and
professionals have been waiting for and will be the
definitive guide for generations to come.
• More women are breastfeeding than ever—and trying
to continue after returning to work
• Endorsed by La Leche League, the most trusted name
around the world for nursing mothers
• Authors are well-known and respected in the field
DECEMBER
Diana West, I.B.C.L.C. (Long Valley, NJ) is a board certified
McGraw-Hill • Parenting
lactation consultant and retired accredited La Leche League
Leader. Lisa Marasco, M.A., I.B.C.L.C. (Santa Barbara, CA) Paperback • 6 × 9 • 272 pp
is a certified lactation consultant, educator, and owner of a ISBN-13: 978-0-07-159857-6
lactation consulting firm. ISBN-10/MHID: 0-07-159857-X
$17.95TR ($19.95 CAN)
Walker: Healthy Eating During Pregnancy

978-0-07-144332-6 • 0-07-144332-0
84 Fall 2008
Self-help bestsellers for healthy sales!
BEN-SHAHAR: HAPPIER PANTLEY: THE NO-CRY SLEEP

Hardcover • $21.95TR SOLUTION
978-0-07-149239-3 • 0-07-149239-9 Paperback • $15.95TR
978-0-07-138139-0 • 0-07-138139-2
GITTLEMAN: THE FAT FLUSH PLAN
Hardcover • $21.95TR CHAVARRO: THE FERTILITY DIET
978-0-07-138383-7 • 0-07-138383-2 Hardcover • $24.95TR
978-0-07-149479-3 • 0-07-149479-0
HART: THE INSULIN-RESISTANCE DIET
Paperback • $16.95TR LOWNDES: HOW TO TALK TO ANYONE
978-0-07-149984-2 • 0-07-149984-9 Paperback • $15.95TR
978-0-07-141858-4 • 0-07-141858-X
McGraw-Hill 85
A PAPERB ACK ORIGINAL REVISED EDITION

TEACH YOURSELF TRAINING TEACH YOURSELF NLP
YOUR BRAIN FOR THE OVER 50S Amanda Vickers and Steve Bavister
Simon Wootton
• Features hundreds of in- • Introduces neuro-lin-

teractive puzzles, cross- guistic programming
words, and quizzes (NLP) to new users to
• Offers tools to sharpen help them understand
one’s brain skills and to what makes themselves
get an edge over younger and others tick
colleagues • Shows how to apply
NLP to their personal
and work relationships
SEPTEMBER SEPTEMBER
Teach Yourself • Self-Help Teach Yourself • Psychology
Paperback • 5 × 7¾ • 256 pp Paperback • 5 × 7¾ • 208 pp
ISBN-13: 978-0-07-160262-4 ISBN-13: 978-0-07-160259-4
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
150 b&w illustrations Previous ISBNs: 2005 • 978-0-07-145208-3 • 0-07-145208-7
A PAPERB ACK ORIGINAL NEW EDIT IO N

TEACH YOURSELF SAVING TEACH YOURSELF
ENERGY IN THE HOME PROJECT MANAGEMENT
Nick White Phil Baguley
• Gives various ways to save • A practical introduction to

energy in the home, with an essential skills, readers
practical advice on heating, learn how to build teams,
hot and cold water, elec- manage budgets, deal with
tricity and appliances, light- the unexpected, and more
ing, and more • New useful risk assess-
• Offers tips on “responsible ment checklists and plan-
recreation” and green ning and specification
travel questionnaires
SEPTEMBER SEPTEMBER
Teach Yourself • Home Improvement Teach Yourself • Business
ISBN-13: 978-0-07-159840-8 ISBN-13: 978-0-07-159987-0
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
B&w photos and diagrams Previous ISBNs: 2005 • 978-0-07-144429-3 • 0-07-144429-7
86 Fall 2008
A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL

TEACH YOURSELF TEACH YOURSELF
BASIC MAC SKILLS BASIC GARDENING SKILLS
Rod Lawton Jane McMorland Hunter and Chris Kelly
• Offers friendly and useful • Covers all the basics and

advice for mastering basic is perfect for readers with
Mac concepts without no gardening experience
“technobabble” • Explains how to grow
• Shows readers how to fruit and vegetables, save
use their Macs to manage water in times of
their music, DVDs, photos, drought, and create a
and more compost, among other
gardening basics
SEPTEMBER SEPTEMBER
Teach Yourself • Computers Teach Yourself • Gardening
ISBN-13: 978-0-07-159841-5 ISBN-13: 978-0-07-160252-5
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
200 screen grabs 50 b&w illustrations
A PAPERB ACK ORIGINAL NEW EDIT IO N

WRITING FOR MAGAZINES WRITING POETRY
Ann Gawthorpe and Lesley Bown Matthew Sweeney and John Hartley Williams
• Packed with all the infor- • Offers practical advice for

mation readers need to getting published, per-
learn about the market, forming works in public,
requirements, and skills and entering competitions
needed to write on a free- • Contains lots of practical
lance basis for magazines exercises to help readers
• Gives plenty of useful ad- find their voices and de-
vice on who to contact velop their own styles
and what to submit
NOVEMBER NOVEMBER
Teach Yourself • Writing Teach Yourself • Writing
ISBN-13: 978-0-07-149698-8 ISBN-13: 978-0-07-160250-1
ISBN-10/MHID: 0-07-149698-X ISBN-10/MHID: 0-07-160250-X
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
McGraw-Hill 87
NEW EDITION A PAPERB ACK ORIGINAL

TEACH YOURSELF BUDDHISM TEACH YOURSELF
Clive Erricker CATHOLICISM
Peter Stanford
• Explores Buddhism, from • Focuses on the essential

the life and teaches of the beliefs of Catholicism, re-
Buddha, to the different veals the roots of its tradi-
Buddhist schools, and the tions and practices, and
practicalities of pursuing a explores its 2,000-year-old
Buddhist way of life history
• Discusses the role of Bud- • Discusses what it means
dhism in today’s world to be Catholic in the con-
temporary world
NOVEMBER NOVEMBER
Teach Yourself • Religion Teach Yourself • Religion
ISBN-13: 978-0-07-160253-2 ISBN-13: 978-0-07-160254-9
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
Previous ISBNs: 2004 • 978-0-07-142655-8 • 0-07-142655-8
NEW EDITION A PAPERB ACK ORIGINAL

TEACH YOURSELF JUDAISM TEACH YOURSELF HUMANISM
C. M. Hoffman Mark Vernon
• Delves into the roots and • Introduces humanism to

development of Judaism those unfamiliar with this
and explains to readers philosophy
the practicalities of pursu- • Answers readers, ques-
ing a Jewish way of life tions about humanism,
• Reveals the long history of such as the differences
this religion, including the between it and atheism
impact the Holocaust and and agnosticism, and how
the state of Israel have had it deals with life, death,
on the Jewish people and marriage
NOVEMBER NOVEMBER
Teach Yourself • Religion Teach Yourself • Philosophy
ISBN-13: 978-0-07-160257-0 ISBN-13: 978-0-07-160256-3
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
Previous ISBNs: 2003 • 978-0-07-142132-4 • 0-07-142132-7
88 Fall 2008
REVISED EDITION A PAPERB ACK ORIGINAL

PHOTOGRAPHY POLITICAL PHILOSOPHY
Lee Frost Mel Thompson
• Covers the very latest • Explores political and

in equipment, with economic theories such as
essential and straight- capitalism, Marxism, con-
forward guides to all servatism and anarchism
the techniques • Brings political philosophy
to life by applying it to the
• Advises users how to
more pressing issues of
pick out the right
our day
camera for their needs
and experience level
NOVEMBER NOVEMBER
Teach Yourself • Photography Teach Yourself • Philosophy
Paperback • 5 × 7¾ • 224 pp • 200 b&w and color photos Paperback • 5 × 7¾ • 224 pp
ISBN-13: 978-0-07-160260-0 ISBN-13: 978-0-07-160261-7
$19.95TR ($21.95 CAN) • One CD-ROM $12.95TR ($13.95 CAN)
Previous ISBNs: 2004 • 978-0-07143505-5 • 0-07-143505-0
A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL

TEACH YOURSELF GETTING TEACH YOURSELF MAKING
STARTED IN SECOND LIFE MONEY IN SECOND LIFE
Irie Tsure Irie Tsure
• Introduces newbies to • Packed with advice for

Second Life as well as virtual entrepreneurs
gives seasoned vets in- looking to develop inde-
sider tips pendent businesses within
• Explores what one can do Second Life
in SL, how to create one’s • Written by a successful
own avatar and interact Second Life resort owner
with others, where to based on real SL
buy and sell virtual goods, experience
and more
NOVEMBER NOVEMBER
Teach Yourself • Computers Teach Yourself • Computers
ISBN-13: 978-0-07-160255-6 ISBN-13: 978-0-07-160258-7
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
200 b&w halftones and a color plate section 200 b&w halftones and a color plate section
SPORTS
90 Fall 2008
REVISED EDITION
GOLF RULES & ETIQUETTE SIMPLIFIED

Everything You Need to Know to Walk the Links Like a Pro
John Companiotte
Foreword by Raymond Floyd
An easy-reference guide for players to learn

the p’s and q’s of the green, including the
latest rule changes
Fully endorsed with a foreword by Raymond Floyd and
written by a veteran golf writer, Golf Rules & Etiquette
Simplified is the on-the-go guide to making sense of the
rules and etiquette of the great game of golf. Small
enough to fit in any golf bag, this handy book offers
helpful interpretations of the most critical rules and
insider tips on how best to benefit from them.
• This book has been endorsed by Arnold Palmer and
approved by the United States Golf Association
(USGA)
• Distills the 450 pages of the USGA’s Decisions on
the Rules of Golf into a pocket-size quick and easy
reference
• There are approximately 30 million golfers in
America, spending close to $20 billion annually
on golf products, including books
• John Companiotte has been writing about golf for
AVA I L A B L E
15 years in publications such as Golf magazine and
McGraw-Hill • Sports/Golf Avid Golfer
John Companiotte (Atlanta, GA), longtime member of the
ISBN-13: 978-0-07-160131-3
Golf Writers Association of America, is the author of two
ISBN-10/MHID: 0-07-160131-7 previous books on golf. His articles have appeared in
$12.95TR ($13.95 CAN) numerals periodicals, including Golf magazine, Avid Golfer, and
Previous ISBNs: 2006 Air Tran Arrivals magazine. He is a vice president of the Georgia
State Golf Association.
978-0-07-146402-4 • 0-07-146402-6
50 b&w photos • Rights: World
McGraw-Hill 91
BOBBY CREMINS’ ULTIMATE OFFENSE

Winning Basketball Strategies, Plays, Tips, and Techniques
Bobby Cremins
For the first time ever, Coach Bobby

Cremins reveals the plays and strategies
that have fueled his winning career
Twice named National Coach of the Year, Bobby
Cremins was the winningest coach at Georgia Tech,
producing 14 victorious seasons and six all-Americans.
He has kept his powerful playbook a secret—until now.
In this authoritative guide, Cremins shares more than
150 plays, strategies, and offensive principles for every-
thing a player or coach needs to know for taking their
game into high gear.
• The author is an esteemed coach and one of the
most popular names in the sport
• An authoritative all-in-one playbook, this guide’s
detailed plays come straight from Cremins’ successful
career at Georgia Tech
• Covers Cremins’ entire offensive philosophy, including
unbeatable fast-break options, half-court man prin-
ciples, delay game executions, shooting drills, and SEPTEMBER
much more
McGraw-Hill • Sports/Basketball
Bobby Cremins (Bronx, NY) was the most successful coach Paperback • 7⅜ × 9¼ • 196 pp
in Georgia Tech University history and one of the most suc- ISBN-13: 978-0-07-147917-2
cessful in Atlantic Coast Conference annals. He is currently ISBN-10/MHID: 0-07-147917-1
the head coach at the College of Charleston.
$18.95TR ($20.95 CAN)
150 diagrams and 50 photos
Related McGraw-Hill Titles: Rights: World
Garfinkel: Five-Star Basketball Drills
978-0-940279-22-3 • 0-94-0279-22-3
Calipari: Basketball’s Half-Court Offense
978-1-57-028-060-3 • 1-57-028-060-6
92 Fall 2008
MIXED MARTIAL ARTS UNLEASHED

Mastering the Most Effective Moves for Victory
Mickey Dimic with Christopher Miller
“Mickey Dimic is a great coach and a terrific fighter.

Mixed Martial Arts Unleashed does an excellent
job covering everything MMA beginners need to
know to prepare themselves before entering the ring,
in addition to providing some knockout tips and drills
for advanced fighters.”
—Carlos Newton,
UFC Welterweight World Champion
Today, millions the world over are getting fit and
fighting hard with mixed martial arts, a lethal combi-
nation of tae kwon do, judo, boxing, wrestling, and
other disciplines. In Mixed Martial Arts Unleashed,
champion and coach Mickey Dimic distills his
impressive knowledge to give readers dozens of
surefire techniques for winning matches.
• The author is a martial arts powerhouse: A two-time
Middle Weight World Champion, World Martial Arts
Hall-of-Fame member, and 5th Degree Blackbelt, he
has trained six world champions and countless stu-
SEPTEMBER dents at his dojo
McGraw-Hill • Sports/Martial Arts
• The International Fight League estimates there are
Paperback • 7⅜ × 9⅛ • 240 pp around four million mixed martial arts participants at
ISBN-13: 978-0-07-159890-3 the amateur level in the United States alone
ISBN-10/MHID: 0-07-159890-1 • Unlike most guides that only focus on one discipline,
$19.95TR ($21.95 CAN) this book takes a multi-disciplinary approach, giving
120 b&w photos • Rights: World readers the global instruction they need
Mickey Dimic (Ontario, Canada) has 34 years of experience

in martial arts. A two-time middle weight world champion, he
is currently the coach for the Canadian Jiu-Jitsu Association.

Bravo: Jiu-Jitsu Unleashed
978-0-07-144811-6 • 0-07-144811-X
Ohlenka: Judo Unleashed
978-0-07-147534-1 • 0-07-147534-6
McGraw-Hill 93
F O U RT H E D I T I O N
GET YOUR CAPTAIN’S LICENSE

The Complete Study Guide
Charlie Wing, with Jim Austin
Every year approximately 10,000 people take the exams to
obtain a U.S. Coast Guard captain’s license. Get Your Captain’s
License is a comprehensive study guide for the exams required
for the most popular Coast Guard captain’s ratings, including the
six-passenger license (commonly called the charterboat license
or “Six-Pack”) and the 100-ton Master’s license.
• Includes CD with every possible question and answer on
Coast Guard exams SEPTEMBER
• Covers all popular Coast Guard captain’s licenses International Marine • Boating
• Simulate Coast Guard exams with the AutoExam CD software Paperback • 8½ × 11 • 832 pp
• Replaces or augments classroom instruction costing hundreds ISBN-13: 978-0-07-160369-0
of dollars ISBN-10/MHID: 0-07-160369-7
$69.95TR ($73.95 CAN)
Charlie Wing received his Ph.D. in oceanography from MIT. He is also
the author of seven boating book and earned a captain's license 15 Previous ISBNs: 2004
years ago. Dr. Jim Austin, a graduate of the U.S. Naval Academy, has 978-0-07-138315-8 • 0-07-138315-8
taught Coast Guard license courses for many years. One CD-ROM • 100 color illustrations
300 b&w line art • Rights: World
HARD CORE HOCKEY

Essential Skills, Strategies and Systems from the Sport’s Top
Coaches
Rand Pecknold with Aaron Foeste
Hard Core Hockey is an all-in-one guide to playing high-caliber
hockey from a veritable who’s who of the world’s top coaches.
Including advanced skating and stick-handling techniques, colle-
giate-level systems, and effective drills, it features contributions
from respected coaches around the country.
• The contributing coaches have all been selected
from the most competitive and successful collegiate programs
• Includes 100 vivid action photos by award-winning photog-
rapher Bruce Curtis OCTOBER
Rand Pecknold (Bedford, NH) is the head coach of Quinnipiac McGraw-Hill • Sports/Hockey
University’s Men’s Ice Hockey Team. He currently ranks ninth among Paperback • 7⅜ × 9¼ • 224 pp
active NCAA Division I-A hockey coaches in winning percentage and
ISBN-13: 978-0-07-148045-1
was named the 2005 Atlantic Hockey Coach of the Year.
ISBN-10/MHID: 0-07-148045-5
Aaron Foeste (Madison, WI) was the head coach of Columbia
University Women’s Ice Hockey team from 2002 to 2004. $18.95TR ($20.95 CAN)
100 b&w photos • Rights: World
Previously announced; all backorders canceled.
94 Fall 2008
THE
,
P I R AT E S
PACT
The Secret Alliances Between History’s Most
Notorious Buccaneers and Colonial America
Was classical piracy an earlier version of state-sponsored terrorism?

Here’s the story of how almost every well-known buccaneer of the “Golden Age of Piracy” enjoyed
active sponsorship from England’s governors in the American colonies– setting a pattern of official
disobedience to the Crown that would ultimately contribute to the American push for
independence. Relying on rare primary sources discovered in government archives in England, the
Carolinas, Rhode Island, Jamaica, and elsewhere, Burgess combines true tales of derring-do with
groundbreaking research in this fascinating history.
• Fascinating new information about Captains Kidd, Blackbeard, Henry Avery, and other notorious
pirates
• Brilliant descriptions of battles and intrigues in the century prior to the American Revolution
• Primary-source documentation of how governors and wealthy colonial merchants provided
markets for loot and safe havens for pirates in exchange for kickbacks and trade goods
• A new look at the origins of American independence
• An exposé of bribery at the highest levels in colonial America
• An epilogue draws fascinating parallels between this centuries-old government patronage of
“classical” piracy with modern state-sponsored terrorism, tying the popular fascination with
all things pirate to the most crucial current events
DOUGLAS R. BURGESS, JR.

McGraw-Hill 95
HOW LAW-BREAKING SEA DEVILS

PROPPED UP COLONIAL GOVERNMENTS
Douglas R. Burgess Jr. is one of

the world’s foremost authorities on
piracy. He holds a J.D. with a con-
centration in International Public
Law from Cornell University and a
Master’s degree in International
Law with a concentration in con-
temporary high-seas piracy. An
award-winning writer of short
historical fiction and nonfiction, his
writings on piracy have appeared in
the journal Legal Affairs and have
been quoted in the New York Times.
OCTOBER
International Marine • Maritime History
ISBN-13: 978-0-07-147476-4
Related McGraw-Hill Titles: ISBN-10/MHID: 0-07-147476-5

$26.95TR ($29.95 CAN)
Nelson: Benedict Arnold's Navy
Hardcover • $24.95TR 12 b&w photos and 2 maps
978-0-07-14680-6 • 0-07-146806-4 Rights: World
Nelson: George Washington's Secret Navy

Hardcover • $26.95TR PROMOTIONAL CAMPAIGN
978-0-07-149389-5 • 0-07-149389-
96 Fall 2008
THE FIRST TIP-OFF

The Incredible Story of the Birth of the NBA
Charley Rosen; Foreword by Phil Jackson
The only book to tell the unbelievable true

story of the NBA’s tumultuous first season
In The First Tip-Off, veteran basketball writer Charley
Rosen brings readers back to the NBA’s humble begin-
nings, when a colorful cast of characters laid the foun-
dation for the empire that is today’s NBA. Basketball
pioneers, like Red Auerbach, Chuck Connors, Ed
Sadowski, Joe Fulks, and Peter “Press” Maravich—father
of “Pistol Pete”—all play a role in a league of hard fouls,
shady refs, meager facilities, and old school basketball.
Featuring a Foreword by Los Angeles Lakers head
coach Phil Jackson and exclusive interviews with the
surviving players of that first season, Rosen weaves a
fascinating and poignant portrait of a league struggling
to gain a foothold in the American consciousness.
• Charley Rosen is one of the most respected
basketball writers in the United States. His columns
on FoxSports.com and previously for ESPN.com have
been read by millions
• Packed with in-depth interviews, archival
photographs, and never-before-told anecdotes
OCTOBER • This is the only book dedicated to the NBA’s critical
McGraw-Hill • Sports/Basketball first season
Charley Rosen (Woodstock, NY) is the author of 13 books
ISBN-13: 978-0-07148785-6 and a columnist for FoxSports.com. He is also a former
ISBN-10/MHID: 0-07-148785-9 player and was a head coach at the State University of New
$24.95TR ($26.95 CAN) York at New Paltz.
25 photos • Rights: World
PROMOTIONAL CAMPAIGN Miller: Going Long
978-0-07-141849-2 • 0-07-141849-0
• National Broadcast Publicity
Lazenby: The Show
• Online Promotions Hardcover • $27.95TR
978-0-07-143034-0 • 0-07-143034-2
McGraw-Hill 97
THE BAFFLED PARENT’S GUIDE TO GREAT

BASKETBALL PLAYS
Fran Dunphy and Lawrence Hsieh
From one of the most highly respected

college coaches in the nation, the only book
to show parents how to teach winning
basketball plays to kids age 14 and under
Like no other, The Baffled Parent’s Guide to Great
Basketball Plays gives readers a total playbook for
coaching middle and junior-high schoolers through the
ins and outs of on-the-court tactics. NCAA coach Fran
Dunphy provides 75 winning plays complete with easy-
to-follow instructions on how to execute each move
for maximum scoring.
• Dunphy is the esteemed coach of men’s basketball at
Temple University and previously led Penn State to 10
Ivy League championships
• Millions of kids age 14 and under play on basketball
teams across the nation
• Capitalizes on the successful and well-regarded
Baffled Parents brand
OCTOBER
Fran Dunphy (Philadelphia, PA) is head coach of Temple
McGraw-Hill • Sports/Basketball
University’s men’s basketball program and is one of the most
respected coaches in the nation with nine NCAA Paperback • 7⅜ × 9¼ • 160 pp
Tournament appearances. ISBN-13: 978-0-07150279-5
Lawrence Hsieh (Southport, CT) is a sports writer and ISBN-10/MHID: 0-07-150279-3
coach of youth athletics.
$16.95TR ($18.95 CAN)
30 b&w photos and 75 line drawings
Related McGraw-Hill Titles: Rights: World
Garland: Baffled Parent’s Guide to Great Basketball Drills
978-0-07-138141-3 • 0-07-138141-4
Faucher: Baffled Parent’s Guide to Coaching Youth
Basketball
978-0-07-134607-8 • 0-07-134607-4
98 Fall 2008
THE INTERNATIONAL MARINE BOOK OF
SAILING Robby Robinson
A uniquely user-friendly introduction to

sailing and a vital manual for a lifetime
of enjoyment and adventure on the water
R obby Robinson’s experience-based approach

makes sailing more transparent and accessible
than ever and sets a new standard for learn-to-sail
books. The International Marine Book of Sailing’s how-
to text focuses on the actions sailors need to take
to sail on their first afternoon (Chapter 1), and then
goes on to cover everything from sail trim and sea-
manship to advanced racing and voyaging, introducing
each new skill and technique as it becomes relevant
to the sailor’s progress.This progressive approach
yields a book that beginners and advanced sailors
alike will value and use.
• At 500 pages and with 750 color images, this beau-
tiful and ambitious volume is the largest sailing book
on the market
• With hundreds of photos shot especially for the
book, Robinson takes the reader from high-per-
formance sailing dinghies to sturdy offshore cruising
sailboats
• The first book developed to follow a sailor’s
learning curve
• In the first learn-to-sail book written in an
authentic, confidence-inspiring voice, Robinson
observes the romantic traditions of sailing while
also introducing the sport’s cutting-edge innovations
McGraw-Hill 99
Robby Robinson (Marshfield, MA)

is a former SAIL magazine editor,
America’s Cup challenger, sailing
instructor and English teacher. He is
coauthor of two books, Night and
Fog and Sailors’ Secrets.
OCTOBER
International Marine • Sailing
ISBN-13: 978-0-07-053225-0
ISBN-10/MHID: 0-07-053225-7
$39.95TR ($42.95 CAN)
750 color photos and illustrations
Rights: World
Related McGraw-Hill Title: Previously announced; all backorders canceled
Seidman: The Complete Sailor

Paperback • 0-07-057131-7 • $15.95TR PROMOTIONAL CAMPAIGN
100 Fall 2008
10-MINUTE TOUGHNESS
The Mental Exercise Program for Winning Before The Game Begins
Jason Selk
A powerful and proven three-phase system

for athletes and competitors at every level
who want to achieve a winning state of
mind
Athletes develop their muscles to be physically strong,
but exercising the mental edge is just as crucial for
peak performance. 10-Minute Toughness gives athletes
effective tools to take control of their success through
a personalized mental training system. Following the
author’s five-stage daily mental workout, along with his
goal-setting activities and solution-focused tools,
readers will use mental imagery, positive self-talk, con-
trolled breathing, and more to increase confidence and
beat the competition.
• Sports psychology consultant Jason Selk has provided
mental coaching for numerous All-Star professional
baseball players, pro bowl football players, hall of fame
coaches, Olympic gold medalists, and more
• Selk’s system helped motivate players on the St. Louis
Cardinals to victory in the 2006 World Series
• Not just theory, this guide is packed with practical
OCTOBER tools, tips, exercises, and activities that apply to
McGraw-Hill • Sports/General business, personal, fitness, athletic, and social situations
Hardcover • 5½ × 8¼ • 208 pp
Jason Selk (Denver, CO) is the director of sport psychology
ISBN-13: 978-0-07160063-7 for the St. Louis Cardinals and the St. Louis Rams. He is also the
ISBN-10/MHID: 0-07-160063-9 director and owner of Enhanced Performance Inc., and regularly
$19.95TR ($21.95 CAN) speaks before athletes, coaches, and executive audiences.
Rights: World
Mack: Mind Gym
978-0-07-139597-7 • 0-07-139597-0
Kearns: How Lance Does It
978-0-07-147740-6 • 0-07-147740-3
McGraw-Hill 101
BUILDING STRIP-PLANKED BOATS

With Complete Plans and Instructions for a Dinghy, a Canoe, and a
Kayak You Can Build
Nick Schade
The first comprehensive book on strip-

building almost any type of small boat
Strip-planking is a popular method of amateur boat
construction, but until now there has never been a
book that showed readers how to use it for more than
one type of boat. Author Nick Schade presents com-
plete plans for three boats of different types (canoe,
kayak, and a dinghy) and shows readers step-by-step
how to build them. Written for all amateur builders,
the book covers materials, tools, and safety issues.
• Step-by-step directions show the reader how to
create three beautiful boats
• Learn how to adapt any boat to strip-construction
• The only book that covers several types of craft:
canoes, kayaks, boats for oar and sail
• 16-page full-color insert provides inspiration and
ideas for decorative treatments
Nick Schade runs Guillemot Kayaks, one of the best-known NOVEMBER

providers of plans and kits for strip-built kayaks. He has
International Marine
written feature articles for Sea Kayaker and other magazines.
Boating/Boatbuilding/Paddlesports
Paperback • 7⅜ × 9¼ • 256 pp
Also by Nick Schade:
ISBN-13: 978-0-07-147524-2
The Strip-Built Sea Kayak ISBN-10/MHID: 0-07-147524-9
$22.95TR ($24.95 CAN)
978-0-07-057989-7 • 0-07-057989-X
100 illustrations, 120 b&w photos,
and 32 color photos • Rights: World
102 Fall 2008
THE ART OF BOAT NAMES

Inspiring Ideas for Names and Designs
Laurie Churchman
Nothing is more likely to make a boatowner obsessive-com-
pulsive (or drive a boatowner’s spouse nuts) than the search for
the perfect name and graphic display for their new vessel. An
artful name artfully displayed makes the ultimate first impression.
Homeowners thumb through pattern books and color charts to
choose wallpaper and paint. Now boatowners can thumb
through this book to choose styles for the lettering and graphics
that will grace their boats and express their personalities.
• Includes 1,500 boat names for any taste, together with a list of
resources for the reader interested in an expanded search
NOVEMBER
• Enables boatowners to communicate their choices to lettering
International Marine • Boating
shops and graphic artists
Paperback • 8 × 9½ • 192 pp
ISBN-13: 978-0-07-159142-3 Laurie Churchman (Philadelphia, PA) is an assistant professor of
ISBN-10/MHID: 0-07-159142-7
graphic design at the University of Pennsylvania, a national board
member of AIGA, and the principal of Designlore, a Philadelphia graphic
$24.95TR ($26.95 CAN)
design firm.
400 color photos • Rights: World
SECOND EDITION
OUTBOARD ENGINES
Maintenance, Troubleshooting, and Repair
Edwin R. Sherman
The first edition of Outboard Engines set the standard for a clear,
easy-to-follow primer on engine basics, troubleshooting, care,
and repair. This new edition, significantly expanded, brings the
subject up to date, with full coverage of the new four-stroke
engines, conventional electronic and direct fuel-injection
systems, oil-mix systems in the new clean two-strokes, and
more. Boaters save time and money doing their own engine
repairs and maintenance.
DECEMBER
• Keep engines running to avoid stranding, expensive tows,
International Marine • Boating
and downtime
Hardcover • 7⅜ × 9¼ • 208 pp
• Clear step-by-step directions for all common procedures
ISBN-13: 978-0-07-154462-7
ISBN-10/MHID: 0-07-154462-3
• Covers every major engine brand, 2- and 4-stroke, from 2
to 300 horsepower
$25.95TR ($28.95 CAN)
Previous ISBNs: 1997 Ed Sherman (Wickford, RI) is among the most highly respected
978-0-07-057856-2 • 0-07-057856-7 marine technicians in the U.S. As senior writer for the American Boat &
Yacht Council, he wrote and teaches certification training courses to
100 b&w photos and 70 b&w illustrations
professional technicians.
Rights: World
EDUCATION
104 Fall 2008
50 Years of
Satisfied Students
Each book: S E P T E M B E R • McGraw-Hill • Study Aids • Paperback • 8⅛ × 10⅞ • Rights: World
Now Schaum’s Biggest Sellers are in New Editions:

FIFTH EDITION
SCHAUM’S OUTLINE OF
CALCULUS
Frank Ayres, Jr. and Elliot Mendelson
ISBN-13: 978-0-07-150861-2
More than
ISBN-10/MHID: 0-07-150861-9 1.3 Million
sold!
$18.95ST ($20.95 CAN)
572 pp • Previous ISBNs: 1999
978-0-07-041973-5 • 0-07-041973-6
GEOMETRY
Barnett Rich and Christopher Thomas
ISBN-13: 978-0-07-154412-2
More than
ISBN-10/MHID: 0-07-154412-7 400,000
sold!
$18.95ST ($20.95 CAN)
978-0-07-052766-9 • 0-07-052766-0
LINEAR ALGEBRA
Seymour Lipschutz and Marc Lipson
ISBN-13: 978-0-07-154352-1
More than
ISBN-10/MHID: 0-07-154352-X 500,000
$18.95ST ($20.95 CAN) sold!

978-0-07-136200-9 • 0-07-136200-2
McGraw-Hill 105
For half a century, more than 40 million students have trusted

Schaum’s to help them study faster, learn better, and get top grades.
Now Schaum’s celebrates its 50th birthday with a brand-new look, a new
format with hundreds of practice problems and completely updated information to conform to the
latest developments in every field of study.
Each book: S E P T E M B E R • McGraw-Hill • Study Aids • Paperback • 8½ × 10⅞ • Rights: World
Schaum’s Outlines—Problem Solved.

THIRD EDITION
SCHAUM’S OUTLINE OF SCHAUM’S OUTLINE OF STATISTICS
MATHEMATICAL HANDBOOK OF IN PSYCHOLOGY
FORMULAS AND TABLES Larry J. Stephens
Murray R. Spiegel and Seymour Lipschutz
ISBN-13: 978-0-07-154599-0
ISBN-13: 978-0-07-154855-7 ISBN-10/MHID: 0-07-154599-9
More than
ISBN-10/MHID: 0-07-154855-6 1 Million $18.95ST ($20.95 CAN)
$18.95ST ($20.95 CAN) sold! 350 pp
978-0-07-038203-9 • 0-07-038203-4 F O U RT H E D I T I O N
SECOND EDITION TRIGONOMETRY
SCHAUM’S OUTLINE OF Robert Moyer and Frank Ayres
PRECALCULUS ISBN-13: 978-0-07-154350-7
Fred Safier More than
ISBN-10/MHID: 0-07-154350-3 500,000
sold!
ISBN-13: 978-0-07-150864-3 $18.95ST ($20.95 CAN)
More than
ISBN-10/MHID: 0-07-150864-3 100,000 211 pp • Previous ISBNs: 1998
sold! 978-0-07-006893-3 • 0-07-006893-3
$18.95ST ($20.95 CAN)
978-0-07-057261-4 • 0-07-057261-5
SCHAUM’S OUTLINE OF MATH FOR
LIBERAL ARTS MAJORS
THIRD EDITION Christopher Thomas
ISBN-13: 978-0-07-154429-0
PROBABILITY AND STATISTICS
ISBN-10/MHID: 0-07-154429-1
Murray R. Spiegel, John Schiller, and R. Alu Srinivasan
$18.95ST ($20.95 CAN)
ISBN-13: 978-0-07-154425-2
350 pp
More than
ISBN-10/MHID: 0-07-154425-9 300,000
$18.95ST ($20.95 CAN) sold!

978-0-07-135004-4 • 0-07-135004-7
106 Fall 2008
MCGRAW-HILL’S CONQUERING
THE TOEFL LISTENING SECTION
FOR YOUR iPOD
Roberta Steinberg
Essential practice on listening skills—for

the more than 800,000 TOEFL test-takers
To be accepted into most North American
undergraduate and graduate programs, international
students must take and pass the Test of English as a
Foreign Language. A good performance on the listening
section of the TOEFL is crucial to a top score—and the
only way to get that score is practice. McGraw-Hill’s
Conquering the TOEFL Listening Section for Your iPod gives
students extensive practice, with more than two hours
of recordings that replicate the key elements of the
test, including 20 academic lectures and 160 conversa-
tions on all aspects of student life. With a program that
maximizes the easy-use interface of the iPod, this
product provides the best and most convenient prepa-
ration around for the TOEFL listening section.
• Steinberg is a TOEFL expert and a member of TESOL
(International Organization for English as a Second
Language) and MATSOL (Massachusetts ESL organi-
zation)
• iPods are enormously popular—more than 100
OCTOBER million have been sold to date
McGraw-Hill • ESL/Test Preparation • Prepares students with 180 audio recordings and
accompanying comprehension questions, instantly
Paperback • 4½ × 7 • 48 pp
accessible via the iPod’s navigation system, and a
ISBN-13: 978-0-07-160483-3
booklet with the full script of the audio passages
ISBN-10/MHID: 0-07-160483-9
$16.95ST ($18.95 CAN) Roberta Steinberg (Boston, MA) is a professor at Mount
Ida College. She teaches international teaching assistants at
One 2½ hour audio MP3 CD (200 MB)
MIT, where she is also responsible for assessing the English
Rights: World
level of all incoming international graduate students.
Also from Roberta Steinberg:

Perfect Phrases for the TOEFL Speaking and
Writing Sections
978-0-07-159246-8 • 0-07-159246-6
McGraw-Hill 107
2009 EDITION
MCGRAW-HILL’S GRE
Steven W. Dulan and the Faculty of Advantage Education
Complete GRE preparation—for the more

than half a million students who take the
test
One of the most widely-taken tests in the United
States and around the world, the GRE is crucial for
graduate school entrance—and McGraw-Hill’s GRE is
the comprehensive study tool students need to
succeed. Created by test-preparation specialists at
Advantage Education, it gives test-takers the most up-
to-date information on each section of the test. From
practice tests and skill-building techniques to expert
coaching, essay help and online practice, readers will
have all the guidance they need—right at their
fingertips.
• More than 500,000 students take the GRE every year;
130,000 are outside the United States
• Three practice GREs in the book, three more on
CD-ROM
• Complete review of math and verbal skills
OCTOBER
• Sample analytical writing essays at varying score levels McGraw-Hill • Test Preparation
• Special information for international test-takers Paperback • 8½ × 10⅞ • 464 pp
• The GRE is available year round at computer-based Rights: World
testing centers in the United States, Canada, and Book and CD-ROM (PC and Mac):
many other countries
ISBN-13: 978-0-07-160307-2
Steven W. Dulan (East Lansing, MI) is the founder and ISBN-10/MHID: 0-07-160307-7
president of Advantage Education, Inc., which offers live test- $32.95ST ($35.95 CAN)
prep classes at high schools and colleges throughout
Book only:
Michigan, Wisconsin, Ohio, and Colorado, as well as distance-
learning programs over the Internet. ISBN-13: 978-0-07-160305-8
ISBN-10/MHID: 0-07-160305-0
$21.00ST ($22.95 CAN)
108 Fall 2008
THE MASTER TEACHER

Expand Your Skills and Share Your Talents to Improve Your School
Steve Springer, Brandy Alexander and Kimberly Persiani-Becker, Ed.D.
A compendium of skills, tips, and expertise

for teachers of grades K-6
Master Teachers are those laudable figures who have
decades of experience, passion, and great advice for the
new teachers on the block. Full of exercises, repro-
ducible checklists, and sophisticated advice, The Master
Teacher shares the wisdom and hard skills of master
teachers to newer teachers seeking guidance in shaping
their “Teaching Goals” and techniques.
• Bestselling predecessors: The Organized Teacher has
more than 35,000 copies in print. The Creative Teacher
is a worthy follow-up with 9000 copies in print
• Great author platforms and credentials: Kimberly
Persiani-Becker conducts frequent lectures and work-
shops at such conferences as the National Middle
School Association Conference, the National Council
for Teachers of English Conference and the National
Association of Multicultural Education
OCTOBER • Instant Usability: Reproducible checklists and goal
charts are designed for sharing with colleagues and
McGraw-Hill
implementing in mentoring programs
Education/Teacher Reference
Paperback • 8 ½ x 10 7/8 • 304 pp Dr. Kimberly Persiani-Becker (Los Angeles, CA) is an
ISBN 13: 978-0-07-149681-0 Assistant Professor of Curriculum and Instruction at Cal
State University. She lectures frequently at national teachers’
ISBN 10/MHID: 0-07-149681-5
conferences in the US and Canada.
$19.95TR ($21.95 CAN) Steve Springer and Brandy Alexander (Los Angeles, CA)
700 illustrations • Rights: World are mentors and master teachers with years of classroom
experience in private and public schools.
Also by the Authors:

The Creative Teacher
978-0-07-147280-7 • 0-07-147280-0
The Organized Teacher
978-0-07-145707-1 • 0-07-145707-0
McGraw-Hill 109
MCGRAW-HILL’S NURSING SCHOOL

ENTRANCE EXAMS
NLN PAX-RN • NET • TEAS • PSB-RN • C-NET-RN
McGraw-Hill Editors
For the thousands of yearly applicants to

America’s nursing schools—a complete
review of all the major entrance exams
Today’s high demand for qualified nurses is fueling
major increases in nursing school enrollments. To help
aspiring nurses enter the school of their choice, this
brand-new guide provides complete preparation for all
of the most widely used entrance exams. With
extensive content review of each subject tested, stu-
dents will get the best preparation possible to succeed
on the test.
• Nursing school enrollment has risen every year for
six straight years—total enrollment in 2005 was
approximately 154,000 (up from 141,000 in 2004)
• Covers these exams: National League for Nursing
Pre-Admission Exam (RN), Nurse Entrance Test, Test
of Essential Academic Skills, Psychological Services
Bureau (RN), and Center for Nursing Education and
Testing (RN)
NOVEMBER
• Entrance exams are required for both 4-year bac-
calaureate and 2-year programs, and a shortage of McGraw-Hill • Test Preparation/Nursing
school placements has led to increased competition Paperback • 8½ × 10⅞ • 416 pp
• Skill-building drills in every topic area with more than ISBN-13: 978-0-07-159937-5
1000 practice questions ISBN-10/MHID: 0-07-159937-1
• Guidance information from nursing professionals $19.95ST ($21.95 CAN)

Rights: World

Hurst: NCLEX-RN Review
Paperback • 0-07-148431-0 • $34.95IB
Chandler: Ultimate Guide to Getting Into Nursing
School
Paperback • 0-07-147780-2 • $22.95IB
110 Fall 2008
Perfect Phrases for Getting Accepted

Whether you’re applying to law school, business school, or medical school, it’s essential to have the
right phrases at your fingertips. Students need to be ready to stand out in essays, to impress during
the interview, and to articulate the principles of their profession clearly and succinctly. The Perfect
Phrases series gives these aspiring professionals the words they need for every step of the
application process.
Each book: McGraw-Hill • Test Preparation • Paperback • 5 × 8 • 224 pp • Rights: World
PERFECT PHRASES FOR PERFECT PHRASES FOR PERFECT PHRASES FOR

BUSINESS SCHOOL LAW SCHOOL MEDICAL SCHOOL
ACCEPTANCE ACCEPTANCE ACCEPTANCE
Paul Bodine Paul Bodine Paul Bodine
NOVEMBER NOVEMBER DECEMBER

ISBN-13: 978-0-07-159820-0 ISBN-13: 978-0-07-159822-4 ISBN-13: 978-0-07-159818-7
ISBN-10/MHID: 0-07-159820-0 ISBN-10/MHID: 0-07-159822-7 ISBN-10/MHID: 0-07-159818-9
$9.95TR ($10.95 CAN) $9.95TR ($10.95 CAN) $9.95TR ($10.95 CAN)
Paul Bodine (Orange County, CA) is a seasoned business editor and writer with 25 years of experience in
business, technical, scholarly, and educational editing and writing. He is a Senior Editor at Accepted.com,
America’s most respected admissions consulting firm.
McGraw-Hill 111
MCGRAW-HILL’S PCAT
George J. Hademenos, Ph.D., Shaun Murphree, Ph.D., Kathy A. Zahler, M.S.,
Mark A.Whitener, Ph.D., and Jennifer M.Warner, M.S.
Complete preparation for the more than

30,000 students taking the PCAT each year
The number of Pharmacy College Admission Test
(PCAT) test takers has doubled since 2001—and that
number continues to grow. McGraw-Hill’s PCAT provides
comprehensive review of every test topic while
preparing test-takers for the new format of the test
that was instituted in June 2007. With sample tests,
test-taking strategies, and intricate scientific illustra-
tions, students will have all the preparation they need
to perform at their very best on test day.
• One diagnostic test and one full-length practice exam
• Strategies for answering all question types
• Review of all test subjects: biology, organic and inor-
ganic chemistry, precalculus and calculus, reading
comprehension, verbal skills, and essay-writing
• Textbook-quality scientific illustrations
• Pharmacy college admissions requirements
• PCAT is administered four times a year: January, June, NOVEMBER
August, and October, at designated test centers McGraw-Hill • Test Preparation/Pharmacy
nationwide. Paperback • 8½ × 10⅞ • 512 pp
George J. Hademenos (Richardson, TX), Shaun ISBN-13: 978-0-07-160045-3

Murphree (Meadville, PA), Kathy A. Zahler (Ithaca, NY), ISBN-10/MHID: 0-07-160045-0
and Jennifer Warner (Charlotte, NC) are the authors of $32.95ST ($35.95 CAN)
McGraw-Hill’s MCAT. Hademenos, Murphree, Warner, and
Rights: World
Mark A. Whitener (Montclair, NJ) teach science at the
university level. Zahler is a widely published textbook writer.

Hademenos: McGraw-Hill’s MCAT
Paperback • 0-07-147076-X • $65.00ST
112 Fall 2008
MCGRAW-HILL’S U.S. CITIZENSHIP TEST

WITH DVD
Karen Hilgeman, Kristin D. Sherman, and Winifred Ho
For the more than 600,000 who apply for

U.S. citizenship each year—an innovative
program for success on the new N-400
application
Thousands apply for United States citizenship annually
and face the challenge of doing well not only topics of
American history and government, but also on oral
questions, reading, and writing in English. McGraw-Hill’s
U.S. Citizenship Test gives these citizens-to-be all the help
they need in preparing for the new N-400 application.
In addition to a comprehensive, fully-illustrated course
book, a DVD provides four model interviews that help
demystify the process and provide guidance in key
language functions, such as asking for clarification and
understanding nonverbal cues.
• Fully up-to-date: reflects the new exam introduced in
October 2008 - widely recognized as a more chal-
lenging test of US civics and communicative language
skills
DECEMBER • Clear explanation of the test in language accessible to
McGraw-Hill • Test Preparation/Citizenship ESL students
Paperback • 8½ × 11 • 224 pp • Accompanying DVD provides audiovisual preparation
80-minute DVD for the interview
ISBN-13: 978-0-07-160516-8
Karen Hilgeman (Mt. Prospect, IL) is an experienced
ISBN-10/MHID: 0-07-160516-9 teacher of Citizenship; Kristin D. Sherman (Charlotte,
$24.95ST ($26.95 CAN) NC), and Winifred Ho (San Franciso, CA) are both experi-
Rights: World enced authors on immigration matters.
WORLD LANGUAGE
114 Fall 2008
. . . in Context series
Authentic texts breathe life into the process of improving language skills
The best way to bring the grammar of a language to life is by experiencing it in context, as it is
actually used by native speakers and writers. Designed for intermediate and advanced students, the
books in this series put foreign grammar into context for students with an array of engaging texts,
including newspaper articles, song lyrics, literary texts, and even transcriptions from TV talk shows.
Each chapter focuses on a specific element of grammar. A short text is followed by an explanation of
the relevant grammar and several exercises. Exercises center on specific topics and stress everyday
words and expressions. Students get to build their vocabularies while honing grammar skills.
• Includes clear explanations of the grammar points students encounter in the text examples
• Engaging exercises give language learners an opportunity to practice key points and build vocab-
ulary
• A key to the exercises is provided so students can check their progress
SECOND EDITION THIRD EDITION

SPANISH GRAMMAR IN CONTEXT FRENCH GRAMMAR IN CONTEXT
Juan Kattán-Ibarra and Angela Howkins Margaret Jubb and Annie Rouxeville
SEPTEMBER SEPTEMBER
McGraw-Hill • Language/Spanish McGraw-Hill • Language/French
Paperback • 6¾ × 9½ • 272 pp Paperback • 6¾ × 9½ • 272 pp
ISBN-13: 978-0-07-160269-3 ISBN-13: 978-0-07-160268-6
$18.95TR ($20.95 CAN) $18.95TR ($20.95 CAN)
978-0-07-141931-4 • 0-07-141931-4 978-0-07-144050-9 • 0-07-144050-X
Rights: Not available in British Comm. Rights: Not available in British Comm.
(except Canada), Europe, and the Middle East (except Canada), Europe, and the Middle East
McGraw-Hill 115
The language learning method millions

around the world have come to trust
Unlike most language learning systems, the Michel Thomas Method enables students to naturally and
intuitively develop the building blocks for language comprehension. Users can learn at their own
speeds—listening, speaking, and thinking through the language. Guided by language instructors and
native speakers, each Michel Thomas Method Speak Language Advanced CD takes students through
an interactive lesson with two other learners. By the end of the program, they’ll have an advanced
vocabulary, polished conversation skills, and the confidence to speak in their chosen language.
• More than 1 million copies have sold in the Michel Thomas series globally
• No books, no writing, no memorization—the method is based on how people learn
anything naturally
• Can be loaded into an iPod or any MP3 player for on-the-go learning
Jane Wightwick (United Kingdom) is an experienced teacher of Arabic and author and publisher of Arabic-
teaching materials. Dr. Harold Goodman (Burtonsville, MD) studied with Michel Thomas for nearly ten years
learning two new languages as well as the Michel Thomas Method™ of language instruction, which he then used to
teach others, with great success. Natasha Bershadski (United Kingdom) has taught for 15 years at King’s College
London, University College London, London School of Economics, Middlesex University, and the Foreign Office.
Each audio pack: O C T O B E R • Language • Paperback • 7¾ × 8¼ • $59.95AU ($62.95 CAN)

Five audio CDs • Eight-page booklet, four-page track card; Zippered case • Rights: US and Canada only
MICHEL THOMAS METHOD™

SPEAK ARABIC ADVANCED
Jane Wightwick
ISBN-13: 978-0-07-160435-2
ISBN-10/MHID: 0-07-160435-9
MICHEL THOMAS METHOD™ SPEAK

MANDARIN CHINESE ADVANCED
Dr. Harold Goodman
ISBN-13: 978-0-07-160443-7
ISBN-10/MHID: 0-07-160443-X
MICHEL THOMAS METHOD™

SPEAK RUSSIAN ADVANCED
Natasha Bershadski
ISBN-13: 978-0-07-160451-2
ISBN-10/MHID: 0-07-160451-0
116 Fall 2008
iSpeak Phrasebooks
It’s like having a personal translator by your side!
The ultimate in portability and convenience, iSpeak phrasebooks provide users with instant access to
just the right word or phrase for virtually any situation. With an iSpeak phrasebook downloaded into
an iPod, readers can make themselves understood quickly and confidently. That’s because with iSpeak,
readers both see and hear hundreds of words and phrases as they are spoken by native speakers.
Want to order a meal in Moscow? Buy shoes in Seoul? Or buy an airplane ticket in Athens? No
problem: the iSpeak phrasebooks get you to the correct category, subcategory, and phrase—instantly!
• Compatible with any iPod
• With more than 100 million sold, iPod commands an impressive 82 percent of the MP3-player
market
• Author Alex Chapin is a celebrated innovator of digital language-learning systems
Alex Chapin (Middlebury, VT) is an educational technologist at Middlebury College specializing in developing
technologies for second-language acquisition. He has received a grant from the National Institute for Technology
and Liberal Education that supports his work and research.
Each audiopackage: O C T O B E R • McGraw-Hill • Language/Travel • Paperback • 5 × 8 • 64 pp

One 4-hour MP3 audio CD (300 MB) • Rights: World
ISPEAK GREEK PHRASEBOOK

See + Hear 1,200 Travel Phrases on Your iPod
Alex Chapin and Jennifer Kellogg
ISBN-13: 978-0-07-160426-0
ISBN-10/MHID: 0-07-160426-X
$12.95AU ($13.95 CAN)
ISPEAK KOREAN PHRASEBOOK

Alex Chapin and Young Pahk
ISBN-13: 978-0-07-160416-1
ISBN-10/MHID: 0-07-160416-2
$12.95AU ($13.95 CAN)
ISPEAK RUSSIAN PHRASEBOOK

Alex Chapin and Tom Beyer
ISBN-13: 978-0-07-160421-5
ISBN-10/MHID: 0-07-160421-9
$12.95AU ($13.95 CAN)
McGraw-Hill 117
Ideal for travelers, the iSpeak Phrasebook series:
CHAPIN: iSPEAK SPANISH CHAPIN: iSPEAK GERMAN

PHRASEBOOK PHRASEBOOK
Audio package • $12.95AU Audio package • $12.95AU
978-0-07-148607-1 • 0-07-148607-0 978-0-07-148609-5 • 0-07-148609-7
iSPEAK CHINESE CHAPIN: iSPEAK ITALIAN

PHRASEBOOK, SUMMER 2008 PHRASEBOOK
EDITION Audio package • $12.95AU
Audio package • $14.95AU 978-0-07-148614-9 • 0-07-148614-3
978-0-07-159212-3 • 0-07-159212-1
CHAPIN: iSPEAK JAPANESE
CHAPIN: iSPEAK CHINESE PHRASEBOOK
PHRASEBOOK Audio package • $12.95AU
Audio package • $12.95AU 978-0-07-149297-3 • 0-07-149297-6
978-0-07-149293-5 • 0-07-149293-3
CHAPIN: iSPEAK
CHAPIN: iSPEAK ENGLISH PORTUGUESE PHRASEBOOK
PHRASEBOOK Audio package • $12.95AU
Audio package • $12.95AU 978-0-07-149289-8 • 0-07-149289-5
978-0-07-149921-7 • 0-07-149921-0
CHAPIN: iSPEAK FRENCH

PHRASEBOOK
Audio package • $12.95AU
978-0-07-148608-8 • 0-07-148608-9
Perfect for learners, the iSpeak Beginner's Courses:
iSPEAK SPANISH ISPEAK ITALIAN

BEGINNER'S COURSE BEGINNER'S COURSE
Audio package • $19.95AU Audio package • $19.95AU
978-0-07-154634-8 • 0-07-154634-0 978-0-07-154626-3 • 0-07-154626-X
iSPEAK FRENCH
BEGINNER'S COURSE
Audio package • $19.95AU
978-0-07-154630-0 • 0-07-154630-8
118 Fall 2008
POLISH VERBS & ESSENTIALS OF

GRAMMAR
Oscar E. Swan, Ph.D.
The all-in-one resource students trust to

sharpen their Polish verb and grammar skills
In addition to providing essential concepts regarding
verbs and grammar, Polish Verbs & Essentials of Grammar
also includes an index of the 500 most popular verbs.
This all-in-one language reference contains a multitude
of examples employing contemporary language to give
readers a taste of real-life situations. Each unit focuses
on a single verbal or grammatical concept, providing
concise yet comprehensive explanations.
• Features convenient index of more than 500 verbs
• Includes language tables that enable quick and easy
reference
• Examples using contemporary language provide a
sense of real-life situations
Oscar E. Swan (Pittsburgh, PA) teaches Polish at the

University of Pittsburgh, specializing in Polish and Russian
linguistics, and Polish literature and culture.
Also in the series:

OCTOBER Wightwick and Gaafar: Arabic Verbs & Essentials of
McGraw-Hill • Language/Polish Grammar, Second Edition
Paperback • 5⅞ × 9 • 128 pp Paperback • $12.95TR
978-0-07-149805-0 • 0-07-149805-2
ISBN-13: 978-0-07-159746-3
ISBN-10: 0-07-159746-8 Oudot: French Verbs & Essentials of Grammar, Second
Edition
$12.95TR ($13.95 CAN)
Rights: World 978-0-07-149804-3 • 0-07-149804-4
Graziano: Italian Verbs & Essentials of Grammar
978-0-07-149801-2 • 0-07-149801-X
Ramboz: Spanish Verbs & Essentials of Grammar,
Second Edition
978-0-07-149806-7 • 0-07-149806-0
McGraw-Hill 119
Easy Readers with CD-ROM

The fun and easy way to quickly enhance basic reading skills—now
with CD-ROMs!
These unique guides are based on the premise that the best way to learn a language is to start
reading it, immediately. Suitable for raw beginners to intermediate-level language learners, these
popular titles feature engaging readings of progressive difficulty that allow learners to rapidly build
comprehension. The additional CD-ROM contains recordings of most of the 50 passages featured in
the book, which can be used with a CD player, downloaded to an iPod or other mp3 player, or heard
via computer where the text can simultaneously be viewed on screen.
• Easy Reader series has excellent track record: 125,000-plus copies sold of all editions
• Progressive format makes it easy to quickly build understanding
• Marginal word glossaries conveniently present new words and phrases
• Exercises challenge comprehension and build reading skills
Each book: O C T O B E R • McGraw-Hill • Language • Paperback • 6 × 9 • 240 pp

20 photos, 30 illustrations • One CD-ROM (PC and Mac compatible) • Rights: World
EASY FRENCH READER

A Three-Part Text for Beginning Students
R. de Roussy de Sales
ISBN-13: 978-0-07-160342-3
ISBN-10/MHID: 0-07-160342-5 • $17.95AU ($19.95 CAN)
Book only ISBNs: 2004
978-0-07-142848-4 • 0-07-142848-8
EASY ITALIAN READER

Riccarda Saggese
ISBN-13: 978-0-07-160334-8
ISBN-10/MHID: 0-07-160334-4 • $17.95AU ($19.95 CAN)
978-0-07-143957-2 • 0-07-143957-9
EASY SPANISH READER

William Tardy
ISBN-13: 978-0-07-160338-6
ISBN-10/MHID: 0-07-160338-7 • $17.95AU ($19.95 CAN)
978-0-07-142806-4 • 0-07-142806-2
120 Fall 2008
CORRECT YOUR ENGLISH ERRORS

Avoid 99% of the Common Mistakes Made by Learners of English
Tim Collins, Ph.D.
ESL students build their English skills—by

learning what not to do!
Mixing genders, inverting subjects and objects, and
using false cognates are just a few of the common
blunders ESL learners have been making from time
immemorial. With the help of numerous examples,
practical exercises, and quick-reference tables, Correct
Your English Errors helps ESL students break their bad
habits (or avoid falling into them), correct their mis-
takes—and have fun doing it. It covers pronunciation
and spelling; punctuation and capitalization; grammar;
and vocabulary.
• Highlights hundreds of common mistakes that
learners will recognize as their own
• Two-color text and user-friendly narrative makes
learning easy and fun
• Numerous quick-reference tables and example sen-
tences show correct usage
• More than 30,000 copies of the Correct Your
Blunders series sold
OCTOBER Tim Collins (Chicago, IL) has more than three decades of
experience teaching English and has taught learners of all ages
McGraw-Hill • ESL
in Spain, Morocco, Taiwan, and the United States. He is cur-
Paperback • 5½ × 8½ • 368 pp rently an ESL teacher educator at National Louis University.
ISBN-13: 978-0-07-147050-6
ISBN-10/MHID: 0-07-147050-6
Also in the series:
$13.95TR ($14.95 CAN)
Yates: Correct Your Spanish Blunders
Two-color throughout
Rights: World 978-0-07-143841-4 • 0-07-143841-6
Mazet: Correct Your French Blunders
978-0-07-146886-2 • 0-07-146886-2
Danesi: Correct Your Italian Blunders
978-0-07-147215-9 • 0-07-147215-0
McGraw-Hill 121
SPANISH IN PLAIN ENGLISH

The 5,001 Easiest Words You’ll Ever Learn in Spanish!
Discover the Spanish speaker within!

Many of the words you know in English are similar and
often the same in Spanish, such as color and famoso.
Spanish In Plain English is the easiest and fastest way to
build readers’ Spanish vocabulary by using their prior
knowledge as the foundation for language learning.
Inside readers will find chapters devoted to three types
of words: familiar terms, identical and similar terms, and
“falsely similar” terms. By studying these words, they
will realize just how many Spanish words they already
know and how easy it is to pick up those terms that
are close in meaning to their English counterparts. Even
those with little or no knowledge of Spanish can have a
5,000-word vocabulary in no time at all!
• Distinctive pedagogy focuses on cognates as a quick
and easy way to build Spanish vocabulary
• Includes phonetic translations for all Spanish words
for quick and effortless pronunciation
• Gives readers the skills to build simple sentences
handy in the classroom, at work, or while traveling
abroad
• More than 100,000 sold in the In Plain English series
NOVEMBER
Raymond W. Lowry (deceased) was a full-time writer and
former nationally syndicated newspaper columnist. He trans- McGraw-Hill • Language/Spanish
formed his passion for the Romance languages and cultures Paperback • 5 × 8 • 320 pp
into the books like Spanish in Plain English.
ISBN-13: 978-0-07-146488-8
ISBN-10/MHID: 0-07-146488-3
Also in the series: $11.95TR ($12.95 CAN)
De Mente: Chinese in Plain English Rights: World
978-0-07-148295-0 • 0-07-148295-4
De Mente: Japanese in Plain English
978-0-07-148296-7 • 0-07-148296-2
De Mente: Korean in Plain English
978-0-07-148297-4 • 0-07-148297-0
122 Fall 2008
PRACTICE MAKES PERFECT

BEGINNING CHINESE INTERACTIVE
EDITION
Live ABC
Eye-popping visuals and vibrant colors

combined with practical exercises make
learning Chinese fun and effective
Taking the Practice Makes Perfect mantra of “practice,
practice, practice” to another level is Practice Makes
Perfect Interactive: Beginning Chinese. This unique
package incorporates video, two CD-ROMs, as well
as a reference/workbook, giving beginning students of
Chinese an all-encompassing learning experience.
Users will be captivated by a soap opera while they
build elementary conversation skills, get instruction
from an animated narrator as they discover correct
pronunciations, and find positive reinforcement with
proficiency tests. By the completion of this program,
students will be comfortable in using basic conver-
sation skills for everyday Chinese.
• This multimedia feast of learning contains video, ani-
mation,, interactive CD-ROM exercises, and helpful
audio so learners can see and hear how the language
NOVEMBER is used and pronounced
McGraw-Hill • Language/Chinese • Suitable for self-study or as a complement to a lan-
Paperback • 8½ × 11 • 160 pp
guage-learning class
ISBN-13: 978-0-07-160412-3 • The Practice Makes Perfect series has sold nearly a
ISBN-10/MHID: 0-07-160412-X
half-million copies
$24.95AU ($26.95 CAN) Live ABC (Taiwan) is a team of experienced developers of
Two CD-ROMs (PC compatible) Chinese language-learning materials, focusing on multimedia.
Full-color photos throughout
Rights: World
McGraw-Hill 123
More Chinese books to expand your

mastery of Mandarin
HARRAP: HARRAP’S CHINESE WIGHTWICK: YOUR FIRST 100

PHRASEBOOK WORDS IN CHINESE
Paperback • $7.95TR Paperback with audio CD • $16.95AU
978-0-07-148246-2 • 0-07-148246-6 978-07-149879-1 • 0-07-149879-6
ELLIS: JUST ENOUGH CHINESE SCURFIELD: BEGINNER’S

Paperback • $6.95TR CHINESE SCRIPT
978-07-149223-2 • 0-07-149223-2 Paperback • $10.95TR
978-0-07-141983-3 • 0-07-141983-7
LIAO: STREETWISE MANDARIN
CHINESE, CD-EDITION EPLS: SAY IT RIGHT IN CHINESE
Paperback with audio CD • $18.95AU Paperback • $9.95TR
978-0-07-147489-4 • 0-07-147489-7 978-0-07-146919-7 • 0-07-146919-2
XIE: SCHAUM’S OUTLINE OF CHINESE MA AND WIGHTWICK: READ AND

VOCABULARY SPEAK CHINESE
Paperback • $15.95ST Paperback with audio CD • $16.95AU
978-0-07-137835-2 • 0-07-137835-9 978-0-07-141218-6 • 0-07-141218-2
See pages 116 for iSpeak Chinese Phrasebook

See page 127 for Chinese Demystified
124 Fall 2008
PRACTICE MAKES PERFECT:

COMPLETE ITALIAN GRAMMAR
Marcel Danesi
Practice Makes Perfect: Complete Italian Grammar is a

combination language guide/workbook that provides
students with the knowledge they need to understand
the subject and the practice they need to master it in
minimal time. From present tense of regular verbs to
direct object pronouns, this book covers all aspects of
Italian grammar that students need to master in order
to communicate confidently.
Marcel Danesi (Toronto, Canada) teaches Italian at the

University of Toronto and is the author of Correct Your Italian
Blunders (978-0-07-147215-9, 0-07-147215-0; 2007).
The best way to polish your language skills is

practice, practice, practice!
Gobetti: Italian Pronouns and Prepositions
978-0-07-145393-6 • 0-07-145393-8
Nanni-Tate: Italian Verb Tenses
NOVEMBER Paperback • $11.95TR
978-0-07-145138-3 • 0-07-145138-2
McGraw-Hill • Language/Italian
Paperback • 7⅜ × 9 • 304 pp Nissenberg: Complete Spanish Grammar
ISBN-13: 978-0-07-160367-6
978-0-07-142270-3 • 0-07-142270-6
ISBN-10/MHID: 0-07-160367-0
$12.95TR ($13.95 CAN) Richmond: Spanish Pronouns and Prepositions
Rights: World
978-0-8442-7311-2 • 0-8442-7311-2
Richmond: Spanish Verb Tenses
978-0-8442-7334-1 • 0-8442-7334-1
Richmond: Spanish Vocabulary
978-0-07-145806-1 • 0-07-145806-9
Heminway: Complete French Grammar
978-0-07-148284-4 • 0-07-148284-9
McGraw-Hill 125
N E W I N T H E P R AC T I C E M A K E S P E R F E C T L I N E !
Practice Makes Perfect: Basic Language

Bite-size lessons. Big-time learning.
Just the basics—that is the story behind the new line of Practice Makes Perfect books. Inside these
books, learners just starting on their language-learning journey will be treated to three-page units
covering each subject, which can be completed in a mere 10 to 15 minutes! Of course the exercises
are engaging and humorous to keep readers focused and interested in the material. Each book covers
essential vocabulary and a solid foundation of grammar so students can move confidently to the next
stage of learning Spanish or English.
• The Practice Makes Perfect series has sold nearly a half-million copies
• Practice Makes Perfect: Basic Language gives readers all they would expect to know after
completing a first-year Spanish or English class
• Exercises make plenty of references to popular culture, appealing to students of all ages
Dorothy Richmond (Minneapolis, MN) is an experienced teacher of Spanish and bestselling author of Spanish
language-learning grammars. Julie LaChance (Léry, Quebec, Canada) has been tutoring English to all levels of
learners for more than 10 years.
PRACTICE MAKES PERFECT: PRACTICE MAKES PERFECT:
BASIC ENGLISH BASIC SPANISH
Julie Lachance Dorothy Richmond
DECEMBER DECEMBER
McGraw-Hill • Language/ESL McGraw-Hill • Language/Spanish
Paperback • 8½ × 11 • 160 pp Paperback • 8½ × 11 • 160 pp
ISBN-13: 978-0-07-159762-3 ISBN-13: 978-0-07-145805-4
ISBN-10/MHID: 0-07-159762-X ISBN-10/MHID: 0-07-145805-0
$9.95TR ($10.95 CAN) $9.95TR ($10.95 CAN)
126 Fall 2008
PERFECT PHRASES IN AMERICAN

SIGN LANGUAGE FOR BEGINNERS
Lou Fant and Barbara Bernstein Fant; illustrations by Betty C. Miller
Quick and easy phrases in ASL for daily life

New in the bestselling Perfect Phrases series, this book
provides 101 essential phrases for hearing-impaired
users of ASL and those who interact with them. ASL
expert Barbara Bernstein Fant—carrying on the work
of her late husband Lou—and illustrator Betty Miller
make it easy for readers to pick up key signs for
everyday communication without having to have prior
knowledge of signing. This handy reference is perfect
for loved ones, coworkers, medical personnel, service
industry personnel, or anyone who comes in contact
with the hearing-impaired and wants to communicate
with them efficiently and comfortably.
• More than 400,000 Perfect Phrases sold
• Includes manual/finger-spelled alphabet
• From the bestselling author team of The American
Sign Language Phrase Book (more than 235,000
copies sold)
Lou Fant (deceased) was considered a leading expert in the

ASL field. He was a teacher, interpreter, consultant, sign lan-
guage coach, and actor. He was the author of numerous
articles and five books on ASL.
DECEMBER Barbara Bernstein Fant (Seattle, WA) has taught
McGraw-Hill • ASL/Reference beginning and advanced ASL at Seattle Central Community
College sine 1990. She has served as the chairperson of the
Abused Deaf Women’s Advocacy Services board.
ISBN-13: 978-0-07-159877-4
ISBN-10/MHID: 0-07-159877-4
Also available:
$9.95TR ($10.95 CAN)
150 illustrations Fant, Fant, and Miller: The American
Sign Language Phrase Book
Rights: World
978-0-07-149713-8 • 0-07-149713-7
McGraw-Hill 127
CHINESE DEMYSTIFIED
A Self-Teaching Guide
Claudia Ross, Ph.D.
The bestselling Demystified series makes

learning Chinese a no-brainer
Chinese Demystified walks readers step by step through
the fundamentals and moves on to more advanced
topics. Each chapter concludes with a self-test that
allows readers to track their progress, and a compre-
hensive final exam at the end of the book gives instant
feedback on new language skills. The book includes
characters in simplified and traditional formats along
with pinyin phonetic translation for easy pronunciation.
• More than 1.2 million Demystified books sold
• Ideal for beginners looking to build a solid foundation
in Chinese as well as intermediate students who want
to keep their skills sharp
Claudia Ross, Ph.D. (Worcester, MA) is a professor of

Chinese at Holy Cross University. She is the author of
Schaum’s Outline of Chinese Grammar (978-0-07-137764-5,
0-07-137764-6; 2004).
DECEMBER
Demystifying language learning! McGraw-Hill • Language/Chinese
Petrow: Spanish Demystified Paperback • 7⅜ × 9⅛ • 432 pp

Paperback • $19.95ST ISBN-13: 978-0-07-147725-3
978-0-07-147658-4 • 0-07-147658-X ISBN-10/MHID: 0-07-147725-X
Heminway: French Demystified $19.95ST ($21.95 CAN)
Paperback • $19.95ST Rights: World
978-0-07-147660-7 • 0-07-147660-1
Swick: German Demystified
978-0-07-147561-7 • 0-07-147561-3
Danesi: Italian Demystified
Paperback · $19.95ST
978-0-07-147659-1 • 0-07-147659-8
Sato: Japanese Demystified
978-0-07-147726-0 • 0-07-147726-8
Prior: Latin Demystified
978-0-07-147727-7 • 0-07-147727-6
128 Fall 2008
iSPEAK MEDICAL SPANISH

PHRASEBOOK
See + Hear 1,000 Medical Phrases on Your iPod
Maria Estrada
When life is in the balance, every second—

and word—counts
As the Spanish-speaking population grows, it is critical
that every healthcare professional have access to basic
Spanish language skills. With iSpeak Medical Spanish
downloaded into their iPods, medical personnel can
make themselves understood quickly and confidently to
their Spanish-speaking patients. That’s because with this
audio program users both see and hear hundreds of
words and phrases as spoken by native speakers.
Based on the cutting-edge iSpeak technology, this
handy quick reference supplies users with more than
1,000 most essential Spanish words and phrases
needed in common medical situations— from primary
care consultation to emergency assistance. Organized
by medical specialties—such as cardiology, nephrology,
and pediatrics—it is easy for healthcare professional to
drill down to the right word or phrase instantly.
• The only product on the market that utilizes the
audio, visual, and navigational capabilities of the iPod
DECEMBER for quick and easy language learning
McGraw-Hill • Language/Spanish • Medical personnel will not have to lug around a
Paperback • 5 × 8 • 64 pp Spanish phrasebook or wait for a translator—all they
ISBN-13: 978-0-07-145377-6
need is on their iPod (or mp3 player)
ISBN-10/MHID: 0-07-145377-6 Maria Estrada (Boston, MA) is the founder and director of
$14.95AU ($15.95 CAN) Connect with Spanish, a language school that teaches Spanish
One 4-hour MP3 CD (300 MB) language skills to medical, legal, and business professionals.
She has provided Spanish language training for Harvard, Tufts,
Rights: World
and Boston University medical schools.
Previously announced as Quick Spanish
Healthcare; all backorders canceled.
See page 116-117 for more iSpeak products!

McGraw-Hill 129
Easy Step-by-Step books

Get up and running with a new language
The Easy Step-by-Step books prove that a solid grounding in grammar basics is the key to mastering
a second language. Language learners are quickly introduced to grammatical rules and concepts in
order of importance, which students can build on as they progress through the book. They will also
learn more than 300 verbs, chosen by their frequency of use. Numerous exercises and engaging
readings help learners quickly build their speaking and comprehension prowess.
• Features a proven grammar-based approach that gets beginners communicating in a new language
with confidence, right away
• Ideal for self-learners and as a supplement to formal language classes
• Easy Spanish Step-by-Step (978-0-07-146338-6 • 0-07-146338-0) has sold more than 60,000 copies
Myrna Bell Rochester, Ph.D. (Palo Alto, CA) is a textbook author and editor. She has taught UCLA and at
Stanford University. Paola Nanni-Tate (Dublin, OH) teaches Italian at Ohio State University and is the author
of Italian Verb Drills (978-0-07-142089-1 • 0-07-142089-4; 2004) and Practice Makes Perfect: Italian Verb Tenses (978-
0-07-145138-3 • 0-07-145138-2; 2006).
EASY FRENCH STEP-BY-STEP EASY ITALIAN STEP-BY-STEP
Myrna Bell Rochester Paola Nanni-Tate
DECEMBER NOVEMBER
McGraw-Hill • Language/French McGraw-Hill • Language/Italian
Paperback • 7¼ × 9¼ • 288 pp Paperback • 7¼ × 9¼ • 288 pp
ISBN-13: 978-0-07-145387-5 ISBN-13: 978-0-07-145389-9
ISBN-10/MHID: 0-07-145387-3 ISBN-10/MHID: 0-07-145389-X
$12.95TR ($13.95 CAN) $12.95TR ($13.95 CAN)
130 Fall 2008
THE ULTIMATE SPANISH

PHRASE FINDER
The 2-in-1 Bilingual Dictionary of 75,000 Phrases, Idioms, and Word
Combinations for Rapid Reference to Everyday Expressions
Walt Wirsing
Get instant access to thousands of common

Spanish phrases
As language-learners know, it is next to impossible to
deduce the Spanish equivalents of common English
phrases such as “take a break” or “have an idea” using
only a bilingual dictionary. That’s where The Ultimate
Spanish Phrase Finder comes in.
Containing 37,000 common phrases and idiomatic
expressions in each language, The Ultimate Spanish
Phrase Finder gives readers invaluable guidance on
phrase construction, along with a range of synonyms to
choose from. Examples—including common proverbs
and book and movie titles—provide them with vivid
illustrations of how specific word combinations are
used in everyday contexts in Spain and Latin America.
• Addresses the new trend in language education
focusing on phraseology and collocations, rather than
individual words, as the building blocks of language
• An indispensable addition to the reference libraries of
both English-speaking learners of Spanish and Spanish-
speaking learners of English, as well as professional
DECEMBER translators and interpreters
McGraw-Hill • Language/Spanish • Includes phrases from Castilian and Latin American
Hardcover • 7 × 10 • 960 pp Spanish, making this the most comprehensive ref-
ISBN-13: 978-0-07-143303-7 erence of its kind
ISBN-10/MHID: 0-07-143303-1 Whit Wirsing (Salt Lake City, UT) is a teacher and jour-
$27.95TR ($30.95 CAN) nalist with a master’s degree in English-Spanish contrastive
Rights: World analysis.
Previously announced; all backorders canceled.
McGraw-Hill 131
Dangerous . . . for Bad Boys and Girls

Due to mature content, reader discretion advised!
This pair of book/audio packages is for every student who could not wait to find the “dirty” words in
a dictionary, who prides himself or herself for knowing how to swear in a second language, or just
wants live and speak a little dangerously. These titles feature words and phrases spoken among
friends, enemies, and lovers at the heights of love and hate, ecstasy and despair. Accompanying these
naughty expressions are the unique and entertaining illustrations that have made Luc Nisset’s Spanish
in Your Face and French in Your Face so popular with language students.
On the enhanced CD, lovers and fighters will hear how language is used and words are pronounced,
as well as enjoy mini-animations on their computer or iPods with video capability.
• Hide This Spanish Book has sold in excess of 60,000 copies; this package offers more language and
visual content as well as audio content not offered in any title
• Attractive and enticing package makes the perfect gift for language students of a certain humor—
but is sealed from prying eyes at the bookstore
Luc Nisset (Miami Shores, FL) is an experienced illustrator and developer of language-learning guides.
DANGEROUS FRENCH DANGEROUS SPANISH
FOR BAD BOYS AND GIRLS FOR BAD BOYS AND GIRLS
Luc Nisset Luc Nisset
DECEMBER DECEMBER
McGraw-Hill • Language/French McGraw-Hill • Language/Spanish
Paperback • 6 × 8 • 96 pp Paperback • 6 × 8 • 96 pp
ISBN-13: 978-0-07-160491-8 ISBN-13: 978-0-07-160495-6
$16.95AU ($18.95 CAN) $16.95AU ($18.95 CAN)
Two-color throughout; one enchanced CD Two-color throughout; one enchanced CD
(standard CD player, iPod, PC, and Mac compatible) (standard CD player, iPod, PC, and Mac compatible)
132 Fall 2008
New recordings, new look,
NEW EDITION
TEACH YOURSELF PORTUGUESE

COMPLETE COURSE
Manuela Cook
Teach Yourself proudly presents the new editions of

Teach Yourself Portuguese Complete Courses. With
this bestselling series, readers can learn languages
from the comfort of their own homes, at their own
pace. Each fully revised and updated course intro-
duces learners to practical themes, such as making
travel arrangements, meeting someone new,
shopping, and other every day activities.
• Exercises develop reading, writing, and listening
skills from beginning to intermediate level
• Audio packages feature totally new recordings
with wide variety of native speakers
• More than 600,000 copies have been sold in this
series since CD editions introduced
NOVEMBER
Teach Yourself • Language/Portuguese
Paperback • 5 × 7¾ • 400 pp
Book only: ISBN-13: 978-0-07-160349-2 • ISBN-10/MHID: 0-07-160349-2 • $17.95TR ($19.95 CAN)
Previous ISBNs (book only): 2004 • 978-0-07-143171-2 • 0-07-143171-3
Audio package: ISBN-13: 978-0-07-160348-5 • ISBN-10/MHID: 0-07-160348-4 • $29.95AU ($32.95 CAN)
Previous ISBNs (audio package): 2004 • 978-0-07-143172-9 • 0-07-143172-1
Audio package: Two 60-minute audio CDs
Rights: Not available in British Commonwealth (except Canada), Europe, or Middle East
McGraw-Hill 133
same language expertise
GRAHAM: TEACH YOURSELF FRENCH YEON AND VINCENT: TEACH YOURSELF

COMPLETE COURSE, FOURTH EDITION KOREAN COMPLETE COURSE
Audio pack • $23.95AU Audio pack • $26.95AU
978-0-07-150255-9 • 0-07-150255-6 978-0-07-141436-4 • 0-07-141436-3
COGGLE AND SCHENKE: TEACH Ó SÉ AND SHEILS: TEACH YOURSELF

YOURSELF GERMAN COMPLETE IRISH COMPLETE COURSE
COURSE, FOURTH EDITION Audio pack • $27.95AU
Audio pack • $23.95AU 978-0-07-143448-5 • 0-07-143448-8
978-0-07-150260-3 • 0-07-150260-2
SCURFIELD: TEACH YOURSELF CHINESE
VELLACIO AND ELSTON: TEACH COMPLETE COURSE
YOURSELF ITALIAN COMPLETE COURSE Audio pack • $26.95AU
Audio pack • $23.95AU 978-0-07-143033-3 • 0-07-143033-4
978-0-07-150254-2 • 0-07-150254-8
CASTLE AND MCGONNELL: TEACH
KATTAN-IBARRA: TEACH YOURSELF YOURSELF TAGALOG COMPLETE
SPANISH COMPLETE COURSE, THIRD COURSE
EDITION Audio pack • $35.95AU
Audio pack • $23.95AU 978-0-07-143418-8 • 0-07-143418-6
978-0-07-150245-0 • 0-07-150245-9
GOTTERI AND MICHALAK-GRAY:

TEACH YOURSELF POLISH COMPLETE
COURSE
Audio pack • $29.95AU
978-0-07-159265-9 • 0-07-159265-2
134 Fall 2008
Teach Yourself Your Evening Class
Most people who want to learn a language don’t have the time to commit to a class, with more
hours of study at home. Fortunately, the Teach Yourself Your Evening Class series gives language
learners their own personal professor, in the form of 10 audio CDs, who walks students through 30
lessons—enough to fill a year’s worth of courses at an established school. This series gives students a
complete program of lessons to learn the language—for travel, for business, or for personal
advancement.
• Convenience—a program for study that can be picked up at the reader’s convenience
• Great value—much less than the price of a standard evening class
• Motivation—a personal instructor keeps readers motivated throughout the course
• Community—readers extend their knowledge and meet other learners online through a series
website that includes updates and forums
• Reinforced learning—the instructor on the CDs works with two “students” who learn at the same
pace as the reader and give extra learning tips
TEACH YOURSELF YOUR

NOVEMBER
EVENING CLASS: SPANISH
Rosa Maria Martin and Martyn Ellis McGraw-Hill • Language/Spanish
Package • 7 ½ x 9 ½ • 144-page study guide
Rosa Maria Martin (London, England) is director of 10 paperback 32-page workbooks
the Language Learning Unit at Queen Mary and 10 60-minute audio CDs • Vinyl case
Westfield College. Martyn Ellis (London, England)
ISBN 13: 978-0-07-160354-6
is principal of Target Language Services.
ISBN-10/MHID: 0-07-160354-9
$74.95AU ($78.95 CAN)
Rights: Not available in British Commonwealth
(except Canada), Europe, or Middle East
McGraw-Hill 135
A complete language course that brings the

classroom home
Each course includes:

• 30 lessons—the equivalent to a year’s worth
of classes with comprehensive workbooks and
accompanying audio material
• 10 32-page workbooks—each workbook
includes a variety of engaging exercises that
entertain readers as they learn the language, as
well as special sections that bring the cultures
of the Spanish- and French-speaking worlds to
life.
• 10 60-minute CDs provide an instructor-led,
evening class-like atmosphere to language
learning
• A 144-page study guide/reference book guides
readers through the course with comfort and
confidence
• A website for the series that includes updates
and reader forums
TEACH YOURSELF YOUR

NOVEMBER
EVENING CLASS: FRENCH
Bernard Grosz McGraw-Hill • Language/French
Package • 7 ½ x 9 ½ • 144-page study guide
Bernard Grosz (Birmingham, England) is lecturer in 10 paperback 32-page workbooks
French at the Brasshouse Language Centre, 10 60-minute audio CDs • Vinyl case
Birmingham.
ISBN 13: 978-0-07-160353-9
ISBN-10/MHID: 0-07-160353-0
$74.95AU ($78.95 CAN)
Rights: Not available in British Commonwealth
(except Canada), Europe, or Middle East
136 Fall 2008
Learn a new language in just 10 lessons!
Teach Yourself Conversation

Teach Yourself shows learners once again how easy it can be to pick up a new language, with its new
audio-based series. Perfect for complete beginners or those who want to brush up on a language, this
series encourages learners to speak out loud from the very start. Each title features 10 topics that
include 15 key words, three useful phrases, and one grammar point. Two sample conversations bring
all those elements together correctly. There are plenty of review opportunities, so listeners can gauge
their progress and reinforce what they have learned. In addition, the third CD provides invaluable
guidance on holding two-way conversations, addressing such issues as speaking with people who talk
very fast or use words and phrases the new speaker does not know.
• Topics include travel by train, making reservations, eating out, shopping, asking for directions, and
more
• Course is all audio-based, so there is no need to read
• Bite-size lessons let learners go at their own pace
• A survival program for students, businesspeople, and travelers
Each audiopackage: D E C E M B E R • Teach Yourself • Language • Paperback • 5½ × 7½ • 48 pp

Three 60-minute audio CDs • Rights: Not available in British Comm. (except Canada), Europe, Mid East
TEACH YOURSELF CROATIAN TEACH YOURSELF GAELIC

CONVERSATION CONVERSATION
Marina Rajic Cox and Ivana Djuric Boyd Robertson and Gordon Wells
ISBN-13: 978-0-07-160355-3 ISBN-13: 978-0-07-160356-0

$21.95AU ($23.95 CAN) $21.95AU ($23.95 CAN)
COMPUTING
138 Fall 2008
A NEW BEGINNING
FOR BEGINNER’S GUIDES!
Our trusted Beginner’s Guides now have a new look, inside and out, to make
it even easier for readers to learn new programming languages and the latest
Web development technologies.The bold, new covers complement the refreshed
series format which features:
• Key Skills & Concepts—Chapter-opening lists of specific skills covered in the chapter
• Ask the Experts—Q&A sections filled with bonus information and helpful tips
• Try This—Short, hands-on exercises to practice skills
• Notes—Bonus information related to the topic being covered
• Tips—Helpful reminders or alternate ways of doing things
• Caution—Errors and pitfalls to avoid
• Annotated Syntax—Example code with commentary
MICROSOFT® SILVERLIGHT™ 2.0:

A BEGINNER’S GUIDE
Shannon Horn
This hands-on guide prepares software developers to create

next-generation Web and Windows applications using Microsoft
Silverlight—the new technology that extends the .NET
Framework to the client. The book covers Microsoft Silverlight
2.0, the .NET Framework 3.5, and prerequisite technologies.
Readers will learn to use Silverlight to stream multimedia
content across the Web, create dynamic, data-driven Silverlight
applications, and implement security.
• Silverlight is a cross-browser, cross-platform plug-in for deliv-
ering the next generation of .NET based media experiences
SEPTEMBER and rich interactive applications for the Web
McGraw-Hill • Author frequently speaks at industry conferences
Programming/Web Development
Shannon Horn (Glendale, AZ) is Microsoft Windows and Web-based
Paperback • 7⅜ × 9⅛ • 400 pp
solutions developer, trainer, and author.
ISBN-13: 978-0-07-159043-3
ISBN-10/MHID: 0-07-159043-9
$39.99PC ($42.95 CAN)
McGraw-Hill 139
THIRD EDITION
SQL: A BEGINNER’S GUIDE

Andy Oppel and Robert Sheldon
Written to the SQL:2006 ANSI/ISO standard, this easy-to-follow

resource teaches database professionals and programmers how
to use SQL. Readers will learn how to retrieve, insert, update,
and delete database data, and perform management and adminis-
trative functions. The book covers new features, including
SQL/XML, and contains updated screen shots showing the latest
RDBMS software versions such as SQL Server 2008 and Oracle
Database 11g.
• Virtually every major enterprise software product relies on
SQL for its data management SEPTEMBER
• Previous editions sold 20,000 copies McGraw-Hill • Databases/SQL

Paperback • 7⅜ × 9¼ • 575 pp
Andrew J. (Andy) Oppel (Alameda, CA) has designed and imple-
ISBN-13: 978-0-07-154864-9
mented hundreds of databases for a wide range of applications. He is
the author of Databases Demystified (978-0-07-225364-1) and SQL ISBN-10/MHID: 0-07-154864-5
Demystified (978-0-07-226224-7). Robert Sheldon is a consultant $39.99PC ($42.95 CAN)
and technical writer. He has designed and implemented various Previous ISBNs: 2003
Access and SQL Server databases 978-0-07-222885-4 • 0-07-222885-7
C#® 3.0: A BEGINNER’S GUIDE

Herb Schildt
Bestselling programming author Herb Schildt teaches beginners

and those new to C# 3.0 how to use the newest version of
Microsoft’s premier programming language shipping as part of
the .NET 3.5 Framework and Visual Studio 2008. Readers will
start programming as quickly as possible by learning to create,
compile, and run a C# program. All of the new C# 3.0 features,
including LINQ and lambda expressions, are covered.
• Microsoft has placed C# 3.0 at the center of its .NET devel-
opment universe
Herb Schildt (Mahomet, IL) is the world’s leading programming author

whose books have sold more than 3.5 million copies worldwide. He is SEPTEMBER
the author of C++:The Complete Reference (978-0-07-150239-9) and C# McGraw-Hill • Programming/C#
2.0:The Complete Reference (978-0-07-148373-5), and many others. Paperback • 7⅜ × 9¼ • 600pp
ISBN-13: 978-0-07-158830-0
ISBN-10/MHID: 0-07-158830-2
$39.99PC ($42.95 CAN)
978-0-07-213329-5 • 0-07-213329-5
140 Fall 2008
ASP.NET 3.5: A BEGINNER’S

GUIDE
William B. Sanders
In this book, ASP.NET and C# expert Bill Sanders teaches

beginner developers and those new to ASP.NET 3.5 how to use
Microsoft’s latest version of ASP.NET, along with C# 3.0, the
newest version of the programming language used to drive
ASP.NET applications. ASP.NET 3.5: A Beginner’s Guide provides
the crucial step that takes a programmer from the client side of
Internet programming to true server-side programming.
• Covers new features of ASP.NET 3.5 including new data con-
trols, support for LINQ, and support for nested master pages
OCTOBER
William B. Sanders (Bloomfield, CT) has been developing software
McGraw-Hill • Programming/ASP for 25 years. He is a founding faculty member of the Multimedia Web
Paperback • 7⅜ × 9¼ • 500 pp Design and Development major at the University of Hartford where he
ISBN-13: 978-0-07-159194-2 teaches ASP.NET, C#, SQL, and ADO.NET.
ISBN-10/MHID: 0-07-159194-X
$39.99PC ($42.95 CAN)
978-0-07-219512-5 • 0-07-219512-6
PHP 6: A BEGINNER’S GUIDE

Vikram Vaswani
Foreword by Zend Technologies
This task-oriented reference teaches readers everything they
need to know to build cutting-edge Web applications with PHP.
Targeted at novice developers who are familiar with basic Web
design (HTML, CSS, and JavaScript), PHP 6: A Beginner’s Guide
teaches readers basic language syntax as well as advanced topics
like using databases and XML with PHP, processing form data,
and integrating external packages.
• Foreword by Zend Technologies, creators of PHP
• PHP is in use on 16 million installations worldwide
NOVEMBER
Vikram Vaswani (Bombay, India) is the founder and CEO of Melonfire
McGraw-Hill • Programming/PHP (melonfire.com), a company specializing in software consultancy and
Paperback • 7⅜ × 9¼ • 550pp content creation and syndication services. He is the author of PHP
ISBN-13: 978-0-07-154901-1 Programming Solutions (978-0-07-148745-0), How to Do Everything with
PHP and MySQL (978-0-07-225795-3), and MySQL:The Complete
ISBN-10/MHID: 0-07-154901-3
Reference (978-0-07-222477-1).
$39.99PC ($42.95 CAN)
978-0-07-213371-4 • 0-07-213371-6
McGraw-Hill 141
ANDROID: A PROGRAMMER’S GUIDE

J. F. DiMarzio
A practical guide to Google’s revolutionary

new mobile development platform
With full coverage of the first complete, open mobile
development platform, this in-depth resource takes
programmers, step-by-step, through the process of
developing applications for mobile devices in the
Android environment. The book assumes the reader
has some familiarity with Java.
Android: A Programmer’s Guide covers the properties,
methods, and functions of all the layers of the Google
Android SDK. Readers will learn how to build illus-
trative Android applications such as Hello World and
Auto Dialer, and use the Android emulator to run and
test their applications. The book is ideal for
programmers, Web developers, and development stu-
dents who want an introduction to the world of
mobile application development through Google’s
open-source tools.
• Google has teamed up with the Open Handset SEPTEMBER
Alliance to develop Android
McGraw-Hill • Programming/Mobile Devices
• Android provides the industry with an operating Paperback • 7⅜ × 9⅛ • 400 pp
system and applications that work across device man-
ISBN-13: 978-0-07-159988-7
ufacturers and carriers
ISBN-10/MHID: 0-07-159988-6
• The first Google-powered phones are expected to hit
$39.99PC ($42.95 CAN)
the market in the second half of 2008
Jerome (J. F.) DiMarzio (Wesley Chapel, FL) is a senior
Web developer with a leading academic development firm.
He works in VB.NET, C#, ASP.NET Java, and many other
languages.

Schildt: Java: A Beginner’s Guide, Fourth Edition
978-0-07-226384-8 • 0-07-226384-9
Schildt: Java: The Complete Reference, Seventh Edition
978-0-07-226385-5 • 0-07-226385-7
142 Fall 2008
ADVANCED SKILLS
FROM THE EXPERTS
The need for authoritative educational materials that suit the needs of
programmers worldwide is greater than ever. With this new series, we
are responding to the dramatic growth in the global software
developer market—growth that has been fueled by innovative tech-
nologies, emerging economies, and globalization. IT research firm Evans
Data Corporation recently forecasted:
• By 2010, the global developer population will explode to 19 million
• Between 2006 and 2010, the developer market will grow 45 percent
• By 2010, 43 percent of all developers will be located in the APAC
region
• Brazil, Russia, India, and China will have 30 percent of the developer
population by 2010
The new Advanced Skills from the Experts series covers programming,
Web development, and database development topics, and is geared
toward an experienced, professional audience looking to stay ahead of
the curve. Each book provides the tools and code the reader needs to
properly learn a new programming language or technology.
• Perfect for intermediate to advanced programmers and developers
• Author-driven—written by high-profile industry experts
• In-depth coverage of cutting-edge technologies
• Featuring just the information readers need to master a technology
and enhance performance
• Strong global appeal
McGraw-Hill 143
LINQ PROGRAMMING
Joe Mayo
Foreword by Charlie Calvert, Microsoft Program Lead for C#
A hands-on guide to Microsoft’s

revolutionary new programming technology
Written by Microsoft MVP and C# expert, consultant, and
trainer Joe Mayo, this book teaches programmers how to use
LINQ (Language Integrated Query), while working with C#
3.0 and the new Visual Studio 2008. Readers will learn tested
techniques for using LINQ to manage data.
LINQ Programming explains how LINQ queries are
formed, when certain internal actions occur, and what
happens when the query executes. Readers will learn
how to work with LINQ libraries such as LINQ to
Objects, LINQ to Data, and LINQ to XML, as well as
third-party implementations of LINQ. Programmers
will be able to achieve greater productivity by utilizing
tools in Visual Studio 2008 that build upon LINQ tech-
nology.
• LINQ adds native query capability into programming
languages such as C# and VisualBasic
• LINQ greatly reduces the complexity of accessing and NOVEMBER
integrating information
McGraw-Hill • Programming/C#
• Author is a prominent speaker at industry confer- Paperback • 7⅜ × 9¼ • 500 pp
ences and user group meetings
ISBN-13: 978-0-07-159783-8
Joe Mayo, Microsoft MVP, (Englewood, CO) is an author ISBN-10/MHID: 0-07-159783-2
and instructor who specializes in Microsoft .NET software $49.99PC ($52.95 CAN)
technology. He owns Mayo Software Training and operates
the C# Station website (csharp-station.com).

Schildt: C# 2.0: The Complete Reference
978-0-07-226209-4 • 0-07-226209-5
144 Fall 2008
ASP.NET 3.5 PROGRAMMING

Brian H. Madsen
Foreword by Scott Barnes, Microsoft Corporation
Written by prominent global author and speaker and Microsoft
MVP, ASP.NET 3.5 Programming teaches experienced developers
how to build dynamic websites, Web applications, and XML Web
services using Visual Studio 2008 and ASP.NET 3.5. The book
takes readers from core knowledge requirements to advanced
techniques, such as LINQ, ASP.NET Ajax, and the ASP.NET MVC
Framework. Readers will learn how to build Service Oriented
Architectures to support the increasingly demanding world of
Web application development.
• The new features in ASP.NET 3.5 make it easier than ever to
build standards-based, next-generation websites
DECEMBER
• Author frequently speaks at industry conferences
McGraw-Hill • Programming/ASP
Brian H. Madsen (Perth, Australia) is the founder of
Paperback • 7⅜ × 9¼ • 600 pp
CSharpZealot.com and currently works as a consultant at Change
ISBN-13: 978-0-07-160410-9
Corporation (changecorporation.com.au). He received the Microsoft
ISBN-10/MHID: 0-07-160410-3 MVP award for Visual Developer ASP.NET in 2006-2007 and 2007-2008.
$49.99PC ($52.95 CAN)
MICROSOFT® VISUAL STUDIO®

2008 PROGRAMMING
Jamie Plenderleith
Foreword by Michael O’Neill, Microsoft Product Manager,Visual
Studio
Written by an award-winning software developer and Microsoft
MVP, this is an invaluable programming guide for experienced
developers who need to learn how to utilize all of the features
and tools in Visual Studio 2008 in order to build professional
data-driven applications. New Visual Studio 2008 features are
covered, including WPF Designer, LINQ, code analysis tools, new
language features, new debugging and source editing features, and
more.
DECEMBER
• Visual Studio 2008 includes more than 250 new features, all
covered in the book
McGraw-Hill • Programming/Visual Studio
Paperback • 7⅜ × 9¼ • 600 pp Jamie Plenderleith (Dublin, Ireland) is an award-winning professional
ISBN-13: 978-0-07-160408-6
software developer who runs Software Du Jour. He teaches software
development throughout the world for IACT (International Academy of
ISBN-10/MHID: 0-07-160408-1
Computer Training) and New Horizons. Jamie received the Microsoft
$49.99PC ($52.95 CAN) MVP Award for Visual Basic in 2005.
McGraw-Hill 145
DELIVERING BUSINESS INTELLIGENCE

WITH MICROSOFT® SQL SERVER™ 2008
Brian Larson
A practical guide to maximizing the

Business Intelligence tools in the new SQL
Server release
With help from this fully updated bestselling book,
database professionals will be able to transform dis-
parate enterprise data into actionable Business
Intelligence. Covering all the new and improved BI
features available in SQL Server 2008, the book shows
readers how to put timely, mission-critical information
in the hands of employees across the organization.
Delivering Business Intelligence with Microsoft SQL Server
2008 begins with a discussion of BI, defining what it is
and why it is important in today’s business
environment. After laying this foundation, the book
works through the entire BI lifecycle: defining the
analysis database; analyzing the data; mining the data;
and delivering BI. Several analysis databases will be built
and used for examples throughout the book.
• According to IDC, SQL Server’s market share grew OCTOBER
25 percent in 2006 and now commands nearly 20 McGraw-Hill • Databases/SQL Server
percent of the worldwide relational database market
Paperback • 7⅜ × 9⅛ • 750pp
share
ISBN-13: 978-0-07-154944-8
• Total software revenue for BI platforms grew 14.9
ISBN-10/MHID: 0-07-154944-7
percent in 2006, reaching nearly $4.7 billion (IDC)
$49.99PC ($52.95 CAN)
• Previous edition sold 12,000 copies
Brian Larson, MCSD (Arden Hills, MN) served as a 978-0-07-226090-8 • 0-07-226090-4
member of the Reporting Services development team and 200 illustrations • Rights: World
contributed to the code base. He is the chief of technology
for Superior Consulting Services (SCS), a Microsoft Certified
Partner.

Larson: Microsoft SQL Server 2005 Reporting Services
978-0-07-226239-1 • 0-07-226239-7
146 Fall 2008
MICROSOFT® SQL SERVER™ 2008

ANALYTICS AND DATA VISUALIZATION
Doug Harts
A practical guide to the next-generation

Business Intelligence tools available in SQL
Server 2008
This book will help DBAs and business intelligence
architects work with the latest 3-D visualization tech-
niques that revolutionize data reporting, analysis, and
measurement in SQL Server 2008. Readers will appre-
ciate the complete end-to-end explanation of the real-
time visual representation of metrics and trends.
Microsoft SQL Server 2008 Analytics and Data Visualization
begins with an overview of how these new tools,
acquired from Dundas, fit into the SQL Server 2008 BI
stack. Readers will learn strategies for data mining and
advanced analytics. The book explains the full range of
cutting-edge data visualization tools, including several
customizable charts, map solutions for geographic data,
illustrative gauges, and detailed calendars. An eight-page
full-color insert highlights dazzling examples of 3-D
visuals that convey business metrics in innovative ways.
NOVEMBER
• Microsoft’s BI growth rate is twice that of the
McGraw-Hill • Databases/SQL Server
industry, averaging close to 30 percent annually with
Paperback • 7⅜ × 9¼ • 500pp
analytics growing 40 percent
ISBN-13: 978-0-07-160143-6
• Technical editor is Sean Boon, Microsoft Product
ISBN-10/MHID: 0-07-160143-0
Manager for the new Dundas Analytics for SQL
$49.99PC ($52.95 CAN) Server 2008
Doug Harts (Sterling, VA) is the chief technology officer at
Cizer Software, a Microsoft Gold Partner He is the author of
Microsoft Office 2007 Business Intelligence (978-0-07-149424-3)
and maintains the website www.OfficeBIcentral.com.

Larson: Microsoft SQL Server 2005 Reporting Services
978-0-07-226239-1 • 0-07-226239-7
McGraw-Hill 147
ORACLE DATABASE 11g: THE COMPLETE

REFERENCE
Kevin Loney
An all-new edition of the top-selling Oracle

Press book ever published
Fully revised and expanded for the latest database
release, this authoritative guide provides thorough
coverage of Oracle Database 11g in the most compre-
hensive reference available. Starting by establishing
critical database concepts and with in-depth details on
all the new features, this powerhouse resource pro-
vides an overview of database architecture and Oracle
Grid Computing technology.
Oracle Database 11g:The Complete Reference covers
SQL, SQL Plus, PL/SQL, dynamic PL/SQL, object-ori-
ented features, and Java programming in the Oracle
environment. The book includes valuable database
administration and application development techniques,
plus an alphabetical reference covering major Oracle
commands, keywords, features, and functions, with
cross-referencing of topics. All code from the book will
be available for download from OraclePressBooks.com.
OCTOBER
• Oracle continues to be the number-one database on
Oracle Press • Databases/ Oracle
the market
Hardcover • 7⅜ × 9⅛ • 1656 pp
• Previous editions sold nearly 400,000 copies
ISBN-13: 978-0-07-159875-0
• Includes seven new chapters on cutting-edge features ISBN-10/MHID: 0-07-159875-8
and functionality
$74.99PC ($78.95 CAN)
• New! Now in hardcover Previous ISBNs: 2004
Kevin Loney (Wilmington, DE) was named Consultant of 978-0-07-225351-1 • 0-07-225351-7

the Year by ORACLE Magazine in 2002. He is an internationally 1000 illustrations • Rights: World
recognized Oracle expert who frequently presents at Oracle
user conferences in North America and Europe where he is
regularly among the highest-rated presenters.

Loney: Oracle Database 10g DBA Handbook
978-0-07-223145-8 • 0-07-223145-9
148 Fall 2008
ORACLE DATABASE 11g:

A BEGINNER’S GUIDE
Ian Abramson, Michael Abbey, and Michael Corey
The easiest way to get up-and-running on

the latest release of the world’s number-
one database
This fully revised beginner’s guide covers the funda-
mental concepts of Oracle Database 11g. Through self-
paced tutorials, readers will learn about database
essentials, the role of the administrator, high availability,
and large database features. An in-depth introduction
to SQL and PL/SQL is also included.
Oracle Database 11g: A Beginner’s Guide walks readers,
step-by-step, through database setup, administration,
programming, and backup and recovery. A configurable
sample database available online provides additional
support for projects and examples.
• Oracle has a 47.1 percent share of the relational
database market, growing at rate of 14.9 percent
• Previous editions have sold more than 125,000 units
• The ideal resource for entry-level database adminis-
OCTOBER trators and developers
Oracle Press • Databases/Oracle
Ian Abramson (Toronto, Canada) is the executive vice
Paperback • 7⅜ × 9⅛ • 512 pp
president for the Independent Oracle User Group (IOUG).
ISBN-13: 978-0-07-160459-8 Michael Abbey (Charleston, MA) serves on the board of
ISBN-10/MHID: 0-07-160459-6 directors of the IOUG and is a frequent speaker at user
$44.99PC ($47.95 CAN) group and vendor conferences. Michael J. Corey
(Charleston, MA) is a past president of the IOUG and a
frequent speaker at technology conferences. He is the
978-0-07-223078-9 • 0-07-223078-9
coauthor, with Abramson and Abbey, of Oracle Database 10g:
50 illustrations • Rights: World A Beginner’s Guide.

Oppel: Databases Demystified
978-0-07-225364-1 • 0-07-225364-9
Petkovic: SQL Server 2005: A Beginner’s Guide
978-0-07-226093-9 • 0-07-226093-9
McGraw-Hill 149
ORACLE CRM ON
DEMAND REPORTING
Michael D. Lairson
This first book on the market covering Oracle CRM On

Demand reporting delivers comprehensive feature and function
information while providing guidance and strategies for report
design and development. Real-world case studies, formatting tips,
and sample formulas are included throughout. The book will be
invaluable to those new to Oracle CRM On Demand as well as
seasoned users in need of advanced reporting techniques.
• The only other resources currently available on Oracle CRM
On Demand are online help and a three-day training class
• Oracle has 4.6 million CRM users across five thousand com-
panies in 145 different countries; Oracle CRM On Demand is OCTOBER
one of the most popular CRM products worldwide.
Oracle Press • Enterprise Applications
Michael D. Lairson (Wake Forest, NC) joined Siebel Systems (now Paperback • 7⅜ × 9⅛ • 448 pp
Oracle) in 2001, where he developed the certification exams and study ISBN-13: 978-0-07-159304-5
materials for the Siebel CRM On Demand product. He helped develop ISBN-10/MHID: 0-07-159304-7
and regularly delivers the Advanced Analytics Workshop.
$49.99PC ($52.95 CAN)
ORACLE ENTERPRISE CONTENT

MANAGEMENT STRATEGIES &
BEST PRACTICES
Andy MacMillan and Brian Huff
Here is the first book to tie together the strategies, best prac-
tices, and practical approaches to implementing Enterprise
Content Management (ECM). Readers will learn how to gain
control of disparate enterprise content and harness intellectual
property. The book presents a new, broad approach to ECM that
encompasses multiple repositories, corporate-wide document
management policies, and true information security.
• According to IDC, Oracle’s ECM market share grew by
10 percent in 2006
• Oracle’s Universal Content Management won InfoWorld’s DECEMBER
2008 Technology of the Year Award for Best Enterprise Oracle Press • Oracle/Middleware
Content Management. Paperback • 7⅜ × 9¼ • 288 pp
ISBN-13: 978-0-07-160236-5
Andy MacMillan (Chicago, IL) is vice president of product
management for Oracle Content Management. ISBN-10/MHID: 0-07-160236-4
Brian “Bex” Huff (Minneapolis, MN) is an independent software $34.99PC ($37.95 CAN)
architect specializing in Oracle Universal Content Management. 25 illustrations • Rights: World
150 Fall 2008
J. D. EDWARDS ENTERPRISEONE:
THE COMPLETE REFERENCE
Allen Jacot, Joseph E. Miller, Michael Jacot, and John A. Stern
Written by practicing J.D. Edwards EnterpriseOne experts and

professionals, this book is unbeatable in terms of coverage and
authoritative information. Readers will get all the in-depth
knowledge they need—from implementation and administration
to troubleshooting and security. J. D. Edwards EnterpriseOne:The
Complete Reference expertly combines insightful information with
real-world examples. It is ideal for both novice and veteran
users.
• Covers the latest software release, version 8.12
DECEMBER
Allen Jacot (Denver, CO) has more than a decade of J.D. Edwards
Oracle Press • Enterprise Applications
EnterpriseOne implementation experience and has worked with the
Hardcover • 7⅜ × 9⅛ • 1008 pp product since its original beta release in 1996. Joseph E. Miller
ISBN-13: 978-0-07-159873-6 (Phoenix, AZ) has worked on more than 60 implementations of the
ISBN-10/MHID: 0-07-159873-1 EnterpriseOne/OneWorld product over the last 10 years. Michael
Jacot (Denver, CO) is a senior principal consultant for Oracle J.D.
$89.99PC ($94.95 CAN)
Edwards Consulting Services and has managed many different types of
Previous ISBNs: 2001 EnterpriseOne implementations. John A. Stern (Yonkers, NY) has
978-0-07-212510-8 • 0-07-212510-1 participated in more than 30 EnterpriseOne implementations.
PEOPLESOFT DEVELOPER’S
GUIDE FOR PEOPLETOOLS &
PEOPLECODE
Judi Hotsinpiller
Here is the only comprehensive guide to developing effective

and efficient applications and reports with PeopleSoft. The book
covers the features available in version 8.48 of PeopleTools, the
application platform inside of PeopleSoft. A case study takes
readers through the PIA (PeopleSoft Internet Architecture), the
basics of Application Designer, setup of Configuration Manager,
PeopleCode, and next-generation tools including XML Publisher.
The book takes full-cycle approach through complete application
development in PeopleSoft.
DECEMBER • Oracle PeopleSoft will be phasing out its current reports
Oracle Press • Enterprise Applications product soon, and all reports will need to be rewritten in XML
Paperback • 7⅜ × 9⅛ • 704 pp
Publisher
ISBN-13: 978-0-07-149662-9 Judi Hotsinpiller, OCP (Albuquerque, NM) is a lead PeopleSoft
ISBN-10/MHID: 0-07-149662-9 Developer for the U.S. Department of Energy’s pension system. She is
$69.99PC ($73.95 CAN) the director of SIGs (Special Interest Groups) for IOUG (Independent
Oracle Users Group).
McGraw-Hill 151
OCA ORACLE DATABASE 11g:

SQL FUNDAMENTALS I EXAM
GUIDE (EXAM 1Z0-051)
John Watson and Roopesh Ramklass
This exclusive Oracle Press guide will prepare certification can-

didates for the newly reintroduced Oracle Certified Associate
Oracle Database 11g: SQL Fundamentals I exam. All exam topics
are covered including installation, configuration, application
tuning, database management, backup and recovery, security, and
more. The CD-ROM contains two practice exams and an elec-
tronic copy of the book.
• There are nearly 400,000 Oracle Certified Associates
worldwide
SEPTEMBER
John Watson, OCP, (Oxford, UK) is a senior consultant with BLP Oracle Press • Certification/Oracle
management Consultants and taught for Oracle University in South
Paperback • 7⅜ × 9⅛ • 656 pp
Africa for four years. He is the coauthor of Oracle Database 10g OCP
Certification All-in-One Exam Guide (978-0-07-225790-8). ISBN-13: 978-0-07-159786-9
Roopesh Ramklass, OCP (South Africa) is a technical specialist with ISBN-10/MHID: 0-07-159786-7
10 years of experience in a wide variety of IT environments. $59.99PC ($62.95 CAN)
One CD-ROM • 200 illustrations
Rights: World
OCP ORACLE DATABASE 11g:

ADMINISTRATION II EXAM
GUIDE (EXAM 1Z0-053)
Bob Bryla
This Oracle Press certification exam guide offers detailed cov-
erage of all of the official exam objectives on the Oracle
Certified Professional Administration II exam, including instal-
lation, configuration, application tuning, database management,
backup and recovery, security, and more. Real-world examples,
practice questions, and chapter summaries help certification
candidates learn the material. The CD-ROM contains two
practice exams and an electronic copy of the book.
• There are currently 425,000 OCPs worldwide
NOVEMBER
Bob Bryla, OCP (Dodgville, WI) has more than 15 years of expe- Oracle Press • Certification/Oracle
rience in database design, application development, training, and Oracle Paperback • 7⅜ × 9⅛ • 656 pp
database administration. He is the coauthor of Oracle Database 11g DBA
ISBN-13: 978-0-07-159709-8
Handbook (978-0-07-149663-6).
ISBN-10/MHID: 0-07-159709-3
$59.99PC ($62.95 CAN)
Rights: World
152 Fall 2008
MCTS CONFIGURING WINDOWS® SERVER

2008 APPLICATION INFRASTRUCTURE
STUDY GUIDE (EXAM 70-643)
Martin Brown
Authoritative test prep for the brand-new

Microsoft certification exam
This new Microsoft Certified Technical Specialist cre-
dential validates the skills required for Windows Server
2008 application infrastructure configuration. Written
by Windows Server expert Martin Brown, this study
guide helps certification candidates learn practical skills
through step-by-step exercises, exam watch notes, on-
the-job elements, and chapter self-tests.
MCTS Configuring Windows Server 2008 Application
Infrastructure Study Guide offers complete coverage of
all the exam topics. Readers can test their knowledge
with hundreds of realistic practice exam questions. The
CD-ROM features a practice test engine with two free
practice exams, video training, and an electronic
version of the book.
• Instructor-led courses on this topic cost upwards of
$1,200
OCTOBER • Approximately 400,000 systems administrators and
McGraw-Hill • Certification/Microsoft network engineers took the Windows Server 2003
Paperback • 7⅜ × 9⅛ • 656 pp Application Platform exam
ISBN-13: 978-0-07-160057-6 • Knowledge of Microsoft’s Application Infrastructure
ISBN-10/MHID: 0-07-160057-4 tool is required for Microsoft Certified Professionals
$49.99PC ($52.95 CAN) Martin “MC” Brown (United Kingdom) has more than 10
One CD-ROM years of IT experience. He was a Microsoft SME (Subject
200 illustrations Matter Expert) for Windows Server 2003 and in that capacity
participated in the writing and testing of the Windows Server
Rights: World
2003 MCSE exam. Brown has been a beta tester for
Windows Server 2008 throughout the entire length of its
development.

Deal: CCNA Cisco Certified Network Associate Study
Guide (Exam 640-801)
978-0-07-222934-9 • 0-07-222934-9
McGraw-Hill 153
MCTS CONFIGURING
WINDOWS® SERVER 2008
ACTIVE DIRECTORY STUDY
GUIDE (EXAM 70-640)
Dennis Suhanovs
Written by IT expert Dennis Suhanovs, this book delivers a

fully integrated study system for the new Technology Specialist
certification exam for configuring Windows Server 2008 Active
Directory. Featuring step-by-step exercises, chapter self-tests,
and in-depth explanations, this book is the most effective exam-
focused test preparation available. The CD-ROM includes two
full practice exams, one hour of video training, and an electronic SEPTEMBER
copy of the book.
McGraw-Hill • Certification/Microsoft
• This certification will enable system administrators and Paperback • 7⅜ × 9¼ • 656 pp
network engineers to master server tasks
ISBN-13: 978-0-07-159927-6
Dennis Suhanovs, CISSP, MCSE:Messaging 2003, CompTIA ISBN-10/MHID: 0-07-159927-4
Security+, CCNA, CCDA, (Toronto, Canada) is the owner and prin- $49.99PC ($52.95 CAN)
cipal consultant at Flexecom, an IT consulting shop focused on
Microsoft infrastructure and development.
978-0-07-222319-4 • 0-07-222319-7
MCTS CONFIGURING
WINDOWS® SERVER 2008
NETWORK INFRASTRUCTURE
STUDY GUIDE (EXAM 70-642)
Jesse Myers
In this book, Windows Server expert Jesse Myers guides

readers through the one exam required to earn Microsoft’s
brand-new MCTS credential for Network Infrastructure for
Windows Server 2008. Featuring step-by-step exercises, chapter
self-tests, and in-depth explanations, this book is the most
effective exam-focused test preparation available. The CD-ROM
includes two full practice exams, one hour of video training, and
an electronic book. OCTOBER
• Candidates had to pass two network infrastructure exams for McGraw-Hill • Certification/Microsoft
Windows Server 2003; the new MCTS certification track for
Paperback • 7⅜ × 9⅛ • 656 pp
Windows Server 2008 Network Infrastructure requires only
ISBN-13: 978-0-07-160053-8
one exam
ISBN-10/MHID: 0-07-160053-1
Jesse Myers, MCSE, CCNA (Norman, OK) is as a technical trainer $49.99PC ($52.95 CAN)
for New Horizons where he has teaches Windows Server 2003,
Windows 2000, and Windows NT courses.
154 Fall 2008
MCITP WINDOWS® SERVER 2008

ADMINISTRATOR ALL-IN-ONE EXAM
GUIDE (EXAMS 70-640, 70-642, 70-646)
Stephen Giles and Ed Howard
Complete exam preparation for three

MCITP exams in one authoritative guide
Filled with real-world examples, checklists, and tech-
nical sidebars, this book covers all the objectives for
the three exams required to earn Microsoft’s brand-
new MCITP credential for Windows Server 2008
administration. This comprehensive volume serves as
both a study tool and an on-the-job reference.
MCITP Windows Server 2008 Administrator All-in-One
Exam Guide features learning objectives at the
beginning of each chapter, helpful exam tips, and hun-
dreds of challenging practice questions. The CD-ROM
includes two complete practice exams, one hour of
video training, and an electronic copy of the book.
• Three exams in one book for a significantly lower
price than the competition
• Author team brings real-world expertise and
Microsoft insider knowledge
• There are currently more than two million certified
OCTOBER MCSEs who will be looking to upgrade their skills
McGraw-Hill • Certification/Microsoft
Stephen Giles, MCSE, MCDBA, MCT (Ontario, Canada)
Hardcover • 7⅜ × 9⅛ • 912 pp
is the director of technology for a Web media company. He
ISBN-13: 978-0-07-160232-7 currently oversees two Web farms and a multi-site network
ISBN-10/MHID: 0-07-160232-1 running Microsoft server technologies. Giles is the coauthor
$69.99PC ($74.95 CAN) of MCSA Windows Server 2003 Certification All-in-One Exam
Guide (978-0-07-222542-6).
Ed Howard, MCT (Ontario, Canada) is an IT consultant for
978-0-07-222542-6 • 0-07-222542-4 Intellicore, an IT management and training firm. He has
One CD-ROM • 300 illustrations worked with every version of Windows Sever since NT 3.5.
Rights: World

Desai: MCSE Windows Server 2003 Boxed Set (Exams
70-290, 70-291, 70-293, 70-294)
978-0-07-222331-6 - 0-07-222331-6
McGraw-Hill 155
MCITP WINDOWS® SERVER 2008

ENTERPRISE ADMINISTRATOR ALL-IN-
ONE EXAM GUIDE (EXAMS 70-640, 70-642,
70-643, 70-647, 70-620 AND 70-624)
Brian Culp
Full coverage of SIX MCITP exams in one

comprehensive guide
Written by a Microsoft insider, this book covers all the
objectives for the four required and two elective
exams required to earn Microsoft’s brand-new MCITP
credential for Windows Server 2008 enterprise admin-
istration. Multiple exam coverage provides concen-
trated detail on server design and maintenance,
updates to Microsoft’s three core server tools, plus
Windows Vista and Office 2007 client topics.
MCITP Windows Server 2008 Enterprise Administrator All-
in-One Exam Guide contains learning objectives at the
beginning of each chapter, sidebars with in-depth tech-
nical information, hundreds of practice questions, and
real-world scenarios. The CD-ROM includes two com-
plete practice exams, one hour of video training, and an
electronic copy of the book.
• Six exams in one book for a significantly lower price
than the competition
NOVEMBER
• Instructor-led training for these exams can cost as much
as $2,000 McGraw-Hill • Certification/Microsoft
• The book’s Exam Objective Matrix identifies the Hardcover • 7⅜ × 9⅛ • 1008 pp
location of specific exam details in the book ISBN-13: 978-0-07-160228-0

ISBN-10/MHID: 0-07-160228-3
Brian Culp, MCSE, MCT, CompTIA A+ (Kansas City, KS)
$69.99PC ($73.95 CAN)
is a Microsoft product evangelist and gives presentations on
the latest Microsoft products to a variety of corporations. He Previous ISBNs: 2004
is the author or coauthor of 20 computing books. 978-0-07-222406-1 • 0-07-222406-1
Dauber: Mike Myers’ MCSE Windows Server 2003

Passport Boxed Set
978-0-07-222911-0 • 0-07-222911-X
156 Fall 2008
COMPTIA® CONVERGENCE+
CERTIFICATION STUDY GUIDE
Tom Carpenter
A comprehensive study guide for the brand-

new Convergence+ exam from CompTIA
This fully integrated study system delivers authoritative
coverage of this new vendor-neutral exam which vali-
dates knowledge in Communications Technologies (CT)
where datacomm, telephony/telecommunications,
video, and broadcast multimedia technologies combine
into a single IP-based delivery system. Readers will
learn practical skills through step-by-step exercises,
exam watch notes, on-the-job elements, and chapter
self-tests.
CompTIA Convergence+ Certification Study Guide covers
all the exam topics including networking, telephony,
voice and data, converged network management, and
more. Readers can test their knowledge with more
than 250 realistic practice exam questions. The CD-
ROM includes two practice exams and an electronic
book.
• The book will be CAQC (CompTIA Approved
SEPTEMBER
Quality Curriculum) reviewed and approved
McGraw-Hill • Certification/Networking
• Corporations such as Avaya, Intel, Catalyst Telecom,
Hardcover • 7⅜ × 9¼ • 656 pp
and Siemens recognize CompTIA Convergence+
ISBN-13: 978-0-07-159680-0
• Nearly one-third of more than 350 small and
ISBN-10/MHID: 0-07-159680-1
medium-sized businesses surveyed last fall by
$49.99PC ($52.95 CAN)
CompTIA said they intended to upgrade or replace
One CD-ROM • 200 illustrations their phone systems in the next 12 months
Rights: World
Tom Carpenter, MCP, CWNA, CWSP (Springfield, OH)
is the owner of SYSEDCO, a consulting and training firm. He
has developed and delivered training courses to more than
8,000 technology professionals on the topics of wireless
networking, network security, Windows 2000/XP, and
Windows Server 2003. Tom is the author of CWNA Official
Study Guide, 4th Edition (978-0-07-149490-8).

Holcombe: A+ Certification Study Guide, Sixth Edition
Paperback w/CD-ROM • $49.99PC
978-0-07-148764-1 • 0-07-148764-6
McGraw-Hill 157
SECOND EDITION
COMPTIA SECURITY+™ ALL-IN-

®
ONE EXAM GUIDE

Greg White, Art Conklin, et al.
The new edition of this bestselling guide offers complete cov-

erage of the material on the latest release of the CompTIA
Security+ exam. Filled with case studies, checklists, technical
sidebars, and real-world examples, this book serves as both an
exam preparation tool as well as an essential on-the-job ref-
erence. The CD-ROM includes practice exam software featuring
more than 150 questions, and an electronic copy of the book.
• Previous edition sold more than 11,000 copies
DECEMBER
Greg White, Security+, CISSP, (San Antonio, TX) is an Associate
Professor in the Department of Computer Science at the University of McGraw-Hill • Certification/Security
Texas at San Antonio. He is the author of the first edition of this book. Hardcover • 7⅜ × 9⅛ • 656 pp
Wm. Arthur Conklin, Security+, CISSP (Houston, TX) is an ISBN-13: 978-0-07-160127-6
Assistant Professor in the Information and Logistics Technology ISBN-10/ MHID: 0-07-160127-9
department at the University of Houston.
$59.99PC ($62.95 CAN)
978-0-07-222633-1 • 0-07-222633-1
One CD-ROM • 200 illus. • Rights: World
SECOND EDITION
MIKE MEYERS’ COMPTIA®

SECURITY+™ CERTIFICATION
PASSPORT
T.J. Samuelle
Now in its second edition, this concise, affordable, and portable
study tool helps readers prepare for the new release of the
Security+ exam from CompTIA. The book focuses on only what
certification candidates need to know to pass the test, and the
unique travel theme helps them remember key concepts. The
CD-ROM includes more than 120 simulated practice questions
in a Windows-based test engine, and an electronic copy of the
book. DECEMBER
McGraw-Hill • Certification/Security
• CompTIA Security+ objectives were derived through input
from the government, academia, and the IT industry Paperback • 7⅜ × 9¼ • 400 pp
ISBN-13: 978-0-07-160123-8
T.J. Samuelle, CompTIA Network+, CompTIA Server+,
ISBN-10/MHID: 0-07-160123-6
CompTIA Security+ (London, Ontario, Canada), is an IT consultant
and author of several computer books on CompTIA certifications. He $29.99PC ($32.95 CAN)
served as a subject matter expert for CompTIA on the Network+ and Previous ISBNs: 2003
Security+ exams. 978-0-07-222741-3 • 0-07-222741-9
One CD-ROM • 100 illus. • Rights: World
158 Fall 2008
VMWARE INFRASTRUCTURE 3.x:

THE OFFICIAL GUIDE
Kenton Gardinier
The only authorized guide to VMware—the

market-leading virtual infrastructure
solution
VMware is the industry innovator in virtualization—the
cutting-edge technology that makes it possible to run
multiple operating systems and applications on the
same computer at the same time. This hands-on guide
explains how to use VMware VI 3.x.
VMware Infrastructure 3.x: The Official Guide shows
readers how to deploy, configure, and maintain a virtu-
alized environment. Readers will get details on VMware
ESX Server 3i, the next-generation thin hypervisor to
be integrated in server hardware from Dell, Fujitsu, HP,
IBM, and others. The book incorporates tips, tricks, and
best practices derived from VMware’s professional
services as well as lessons learned from VMware’s
enterprise customers.
• Virtualization keeps hardware costs down and
SEPTEMBER reduces energy use by eliminating the need for mul-
tiple servers
McGraw-Hill • Networking/Virtualization
Paperback • 7⅜ × 9¼ • 900pp
• VMware is the fourth-largest publicly traded software
firm in the world after an initial public offering in
ISBN-13: 978-0-07-159849-1
August 2007
ISBN-10/MHID: 0-07-159849-9
• VMware has more than 80 percent of the emerging
$64.99PC ($68.95 CAN)
virtualization market share
25 illustrations
Rights: World Kenton Gardinier (Holly Springs, NC), a technical account
manager and trusted advisor at VMware, has designed, imple-
mented, and managed technical and business-driven solutions
for organizations of all sizes around the world for more than
12 years.

Kaplan: Citrix Access Suite 4 for Windows Server 2003,
Third Edition
978-0-07-226289-6 • 0-07-226289-3
McGraw-Hill 159
ENTERPRISE 2.0
IMPLEMENTATION
Integrate Web 2.0 Services into Your Enterprise
Aaron Newman and Jeremy Thomas
This is the only book on the market to show IT professionals
how to integrate and manage Web 2.0 Services within corporate
networks. The book covers the use of blogs for widespread
communications, wikis for collaboration, tagging and
bookmarking for searching across the enterprise, RSS feeds for
rapid transmission of data, and social networking for connecting
employees throughout global enterprises. Compliance, risk man-
agement, and backup are also addressed.
• According to the McKinsey Report, 75 percent of executives
plan to invest in Web 2.0 technologies
SEPTEMBER
Aaron C. Newman (Rochester, NY) is the founder and president of McGraw-Hill • Networking/Web 2.0
Techrigy, Inc. (www.techrigy.com), a company specializing in compliance Paperback • 7⅜ × 9¼ • 500 pp
and risk-management solutions for social media. He is the coauthor of
ISBN-13: 978-0-07-159160-7
Oracle Security Handbook (978-0-07-213325-7).
Jeremy Thomas (Centennial, CO) is a technical manager with Active ISBN-10/MHID: 0-07-159160-5
Network where he leads development activities for active.com, a Web $49.99PC ($52.95 CAN)
2.0 community for sports enthusiasts. 25 illustrations • Rights: World
UBUNTU™ LINUX: THE

COMPLETE REFERENCE
Richard Petersen
This comprehensive guide covers all aspects of Ubuntu Linux,

including both desktop use and system administration. Readers
will learn how to install and configure Ubuntu Linux, work with
Gnome and KUbuntu, configure the shell, and implement
security. The book covers Office, database, and multimedia appli-
cations, local and Internet services, file systems, kernel adminis-
tration, backup management, network auto-configuration, and
much more.
• Ubuntu is a free and global distribution of Linux with more
than 8 million users
• Dell, Inc., offers both desktop and laptop machines with SEPTEMBER
Ubuntu Linux installed
McGraw-Hill • Networking/Linux
Richard Petersen, MLIS, (Alameda, CA) teaches at the University of Paperback • 7⅜ × 9¼ • 768 pp
California at Berkeley. He is the author of all six editions of Linux:The ISBN-13: 978-0-07-159846-0
Complete Reference (978-0-07-149247-8) and Fedora 7 & Red Hat ISBN-10/MHID: 0-07-159846-4
Enterprise Linux:The Complete Reference (978-0-07-148642-2).
$49.99PC ($52.95 CAN)
160 Fall 2008
FIFTH EDITION
LINUX ADMINISTRATION: A
BEGINNER’S GUIDE
Wale Soyinka
Fully updated for the most current versions, this bestselling

guide helps readers get Linux installed and running smoothly on
a personal computer or an entire network. The book explains
how to set up, configure, manage, and troubleshoot all popular
versions of Linux, including the latest distributions from Red Hat,
Fedora 9, OpenSuSE, and Ubuntu. Readers will also learn how to
manage files and software, grant user rights, implement security,
provide Internet and intranet services, and customize Linux 2.6
OCTOBER kernel.
McGraw-Hill • Networking/Linux • New coverage of IPv6 and virtualization
Paperback • 7⅜ × 9¼ • 560 pp Wale Soyinka (Toronto, Canada) is a systems/network engineering
ISBN-13: 978-0-07-154588-4 consultant. He has written an extensive library of Linux administration
ISBN-10/MHID: 0-07-154588-3 training materials and is the coauthor of the previous edition of this
$39.99PC ($42.95 CAN)
book.

978-0-07-226259-9 • 0-07-226259-1
UBUNTU™ SERVER
ADMINISTRATION
Michael Jang
Written by bestselling Linux author Michael Jang, Ubuntu Server

Administration explains how to administer and manage the latest
release of the number-one Linux distribution. Geared toward
installing and managing Ubuntu Server in the enterprise, the
book focuses on Ubuntu 8.04 “Hardy Heron” which rivals Red
Hat Enterprise Linux in stability. Readers will be able to take full
advantage of the secure network configuration and manage files
and software, grant user rights, and provide Internet and intranet
services.
• The only book on the market to provide in-depth implemen-
tation coverage specifically for administrators
NOVEMBER
McGraw-Hill • Networking/Linux Michael Jang (Kill Devil Hills, NC) is a full-time writer specializing in
Paperback • 7⅜ × 9¼ • 600 pp Linux and Linux certification. He is the author of RHCE Red Hat Certified
Engineer Linux Study Guide (978-0-07-226454-8), now in its fifth edition,
ISBN-13: 978-0-07-159892-7
and several other books.
ISBN-10/MHID: 0-07-159892-8
$49.99PC ($52.95 CAN)
McGraw-Hill 161
WINDOWS SERVER 2008 ACTIVE

DIRECTORY ADMINISTRATION
Tariq Azad
This practical guide shows system administrators and IT profes-

sionals how to plan, deploy, configure, manage, and customize the
Active Directory environment. Readers will learn to maximize all
of the new features in order to provide peak performance and
ease of administration. Expert tips on migrating and upgrading
Active Directory services from Windows Server 2003 to
Windows Server 2008 are included.
• Windows Server 2008 Active Directory has several new fea-
tures including identity, certificate, and rights management
services, all covered in the book
• Windows 2000 Active Directory (978-0-07-212323-4) sold more NOVEMBER
than 8,500 copies
McGraw-Hill • Networking
Tariq Bin Azad, MCSE, MCT, CCEA,VCP, (Mississauga, Ontario, Paperback • 7⅜ × 9¼ • 550 pp
Canada) has been working in the IT industry for the past 15 years ISBN-13: 978-0-07-159855-2
concentrating on Microsoft Windows 2000/2003, Exchange ISBN-10/MHID: 0-07-159855-3
2000/2003/2007, Active Directory, Microsoft Virtual Server, VMware,
$49.99PC ($52.95 CAN)
and Citrix implementations.
GREEN IT
Reduce Your Information System’s Environmental Impact
While Adding to the Bottom Line
Toby J.Velte, Anthony T.Velte, and Robert Elsenpeter
This groundbreaking work offers a complete roadmap for
adopting green techniques within IT. The book provides both the
business case for change along with a technological, step-by-step
plan to ensure an IT department makes as little impact on the
environment—and the budget—as possible. Readers will find a
global perspective, focusing on how to minimize impact domesti-
cally and abroad. U.S. and international regulations, initiatives, and
standards are included.
Toby J.Velte, Ph.D. (Lake Elmo, MN) is an internationally bestselling

author of business technology articles and books. He is co-founder of
Velte Publishing, Inc. Anthony T.Velte (Woodbury, MN) is co-founder NOVEMBER
of Velte Publishing, Inc., and the co-author of several books, including McGraw-Hill • Networking
Cisco: A Beginner’s Guide (978-0-07-226383-1) with Toby Velte. Paperback • 7⅜ × 9⅛ • 350 pp
Robert Elsenpeter (Woodbury, MN) is an award-winning journalist
ISBN-13: 978-0-07-159923-8
and author of a dozen technology books.
ISBN-10/MHID: 0-07-159923-1
$29.99PC ($32.95 CAN)
162 Fall 2008
QUICKEN® 2009: THE OFFICIAL GUIDE

Maria Langer
The only Intuit-authorized guide to the

bestselling personal finance software
Using the expert techniques packed inside this official
guide, readers will learn how to manage their finances
and assets quickly and easily. The book explains how to
make the most of all the new and improved features of
Quicken and track income, expenses, savings, transac-
tions, investments, and more.
Quicken 2009:The Official Guide helps readers save time
and money by showing them how to maximize the
software’s powerful capabilities—including many that
may be unfamiliar to readers. The book is filled with
valuable insider tips and information about online
resources that will help guide individuals in making
sound financial decisions and planning for a secure
future.
• There are more than 13 million Quicken users,
according to Intuit
SEPTEMBER • Our official guide is historically the number-one
selling book on the Quicken software product
McGraw-Hill • Personal Finance/Quicken
Paperback • 7⅜ × 9⅛ • 656 pp
• Previous edition sold more than 15,000 copies
ISBN-13: 978-0-07-159948-1 Maria Langer (Wickenburg, AZ) is a freelance writer, heli-
ISBN-10/MHID: 0-07-159948-7 copter pilot, and long-time Quicken user. A former financial
$24.99PC ($26.95 CAN) analyst with a degree in accounting, she is the bestselling
author of the previous editions of this book.
978-0-07-149577-6 • 0-07-149577-0
275 illustrations • Rights: U.S. only Related McGraw-Hill Titles:
Ivens: QuickBooks 2008: The Official Guide
978-0-07-149579-0 • 0-07-149579-7
Sandberg: Quicken 2007 QuickSteps
978-0-07-226388-6 • 0-07-226388-1
McGraw-Hill 163
QUICKBOOKS® 2009:
THE OFFICIAL GUIDE
Kathy Ivens
The only Intuit-authorized guide to the

bestselling small business financial software
With help from the exclusive information in this official
guide, readers will learn how to set up a
comprehensive small business financial management
system with QuickBooks 2009. Filled with practical
information, this book explains how to perform
essential business tasks and customize QuickBooks for
specific needs.
QuickBooks 2009:The Official Guide shows readers how
to maximize all of the features to track finances,
manage payroll, process invoices, monitor inventory,
manage sales and expenses, and much more. Readers
will get real-world tips, techniques, and shortcuts to
help them run a small business easily and efficiently—
regardless of their industry or growth level. Covering
both QuickBooks and QuickBooks Pro, no other book
provides the comprehensive coverage and expert
advice found inside this official guide.
• More than 3 million small businesses in the U.S. use SEPTEMBER
QuickBooks to run their day-to-day business func- McGraw-Hill • QuickBooks
tions Paperback • 7⅜ × 9⅛ • 672 pp
• This book will be first to market by one to two ISBN-13: 978-0-07-159859-0
months ISBN-10/MHID: 0-07-159859-6
• Previous edition sold more than 25,000 copies $29.99PC ($32.95 CAN)
Kathy Ivens (Philadelphia, PA) is the author of more than 50
computer books, including the previous editions of this title. 978-0-07-149579-0 • 0-07-149579-7
She is a senior contributing editor for Windows IT Pro 400 illustrations • Rights: U.S. only
Magazine.

Langer: Quicken 2008: The Official Guide
978-0-07-149577-6 • 0-07-149577-0
Fox: QuickBooks 2007 QuickSteps
978-0-07-1487672 • 0-07-148767-0
164 Fall 2008
Made EASY Gets Beyond the Basics!

The new Made Easy series provides up-to-date information on the latest technologies, focusing
on specialized topics. Featuring a square trim and two-color design, the series provides practical
content in a contemporary style. Each book helps readers quickly master a new area of
expertise through an engaging format:
• Concise and focused—Jumps right into a detailed discussion of the topic for immediate
results
• Example-driven—Step-by-step instructions with clear, easy-to-follow examples
• Clear writing style—Written by experts skilled at explaining technical information to non-
technical readers
• Two-color text—Second color adds visual interest and helps readers find topics
• Special features—Handy tips, quick answers, and background information are called out
EXCEL® 2007 CHARTS

MADE EASY
Kathy Jacobs
This clear, example-driven book teaches readers how to get

beyond simple pie and bar charts to create a variety of
impressive-looking charts. Each of Excel 2007’s eleven basic
chart types is covered in detail. The book also examines how to
chart pivot table data and create PivotCharts. Readers will learn
how to use Excel charts with PowerPoint and Word, as well as
how to publish the charts to the Web and as PDF files.
• Excel 2007 is installed on more than 400 million computers
SEPTEMBER worldwide
McGraw-Hill
Kathy Jacobs (Phoenix, AZ) is president of the Phoenix PC User’s
Microsoft Office/Excel
Group and the author of three computer books. She writes on Office
Paperback • 8 × 8 • 240 pp topics for her site, www.OnPPT.com, and her blog, Vitamin CH - The
ISBN-13: 978-0-07-160006-4 cure for all computer ailments.
ISBN-10/MHID: 0-07-160006-X
$21.99PC ($23.95 CAN)
McGraw-Hill 165
EXCEL® 2007 MACROS

MADE EASY
Gail Perry
Here is the perfect solution for the spreadsheet user who wants
to learn powerful shortcuts and time-saving methods for expe-
diting and remembering tasks. This inexpensive guide explains
how to use Excel macros to simplify repetitive tasks, store the
instructions for complicated tasks, and make standard
commands available to other users. Readers will create their first
macro in just one minute and learn to produce interactive
macros that ask the user for input and add macros to the Excel
toolbar. SEPTEMBER
• Excel is the second most-used Microsoft Office application McGraw-Hill
after Word
Microsoft Office/Excel
Gail Perry (Brighton, MI) is a CPA, financial journalist, the author more Paperback • 8 × 8 • 240 pp
than 20 books on financial software, taxes, and personal finance. She is ISBN-13: 978-0-07-159958-0
the managing editor for AccountingWEB, a contributing editor for ISBN-10/MHID: 0-07-159958-4
SMBFinance magazine, and an instructor.
$21.99PC ($23.95 CAN)
POWERPOINT® 2007 GRAPHICS

& ANIMATION MADE EASY
S.E. Slack
This easy-to-follow guide takes readers to the next level in
PowerPoint by showing how to build amazing professional pre-
sentations using high-quality graphics and animations that will
capture the attention of any audience. Readers will learn how to
create one-of-a-kind graphics, such as custom SmartArt using
the underlying XML file; animate any object in a presentation;
apply animation schemes; and import graphics into Excel files.
• No other book covers little-known PowerPoint secrets such as
Anaglyph images, Flash, and importing PhotoShop layers OCTOBER
McGraw-Hill
S.E. Slack (Loveland, CO) is a PowerPoint expert and has been a
Microsoft Office/PowerPoint
communications consultant to IBM, Lenovo International, and State
Farm Insurance. She is the author of 10 books, including CNET Do-It- Paperback • 8 × 8 • 240 pp
Yourself Digital Home Office Projects (978-0-07-148983-6). ISBN-13: 978-0-07-160076-7
ISBN-10/MHID: 0-07-160076-0
$21.99PC ($23.95 CAN)
166 Fall 2008
MICROSOFT® OFFICE 2007 Covers

Word, Excel,
QUICKSTEPS Outlook &
PowerPoint
Marty Matthews and Carole Matthews
This full-color guide walks readers step-by-step through all the

most important features and functions of the world’s most
popular productivity suite. Even experienced users of earlier
versions of Microsoft Office will find this book to be an
invaluable quick reference tool for finding commands and proce-
dures. The book includes coverage of Word, Excel, Outlook, and
PowerPoint, as well as valuable integration tips.
• Microsoft Office has an estimated 400 million users worldwide
OCTOBER
Marty Matthews (Langley, WA) is the author or coauthor of more
McGraw-Hill than 70 books, including the bestselling Windows Vista QuickSteps
Microsoft Office/Office 2007 (978-0-07-226382-4).
Carole Matthews (Langley, WA) is the author or coauthor of
more than 60 books, including Microsoft Office PowerPoint QuickSteps
ISBN-13: 978-0-07-159985-6
(978-0-07-226370-1). She is the co-creator, with Marty Matthews, of
ISBN-10/MHID: 0-07-159985-1 the QuickSteps series.
$29.99PC ($32.95 CAN)
SECOND EDITION
PC QUICKSTEPS
Guy Hart-Davis
This low-priced, full-color book features clear instructions on

managing, customizing, and troubleshooting a desktop or laptop
PC. Readers will learn to install and configure hardware and
software, use Windows Vista, manage files, access the Internet,
set up a home network, secure their PC, and much more.
Screenshots with callouts show and explain exactly what readers
will see on the screen while doing a task.
• Approximately 250 million PCs are sold per year
OCTOBER
• More than 300,000 QuickSteps titles have sold
McGraw-Hill • Computing/PCs
Guy Hart-Davis (Barnard Castle, UK) is the author of more than 40
computer books, including How to Do Everything with Microsoft Office
ISBN-13: 978-0-07-159983-2
Word 2007 (978-0-07-149069-6).
ISBN-10/MHID: 0-07-159983-5
$19.99PC ($21.95 CAN)
978-0-07-225872-1 • 0-07-225872-1
McGraw-Hill 167
SECOND EDITION
BUILD AN EBAY® BUSINESS

QUICKSTEPS
Carole Matthews and John Cronan
In this easy-to-use guide, color screenshots and brief instruc-

tions show readers how to set up and run a profitable eBay
business in no time. Readers will learn to develop a business
plan, build inventory, create great listings, manage successful
sales, handle customer service, set up an eBay store, use eBay
Specialty Sites, and become eBay Trading Assistants.
• Previous edition sold 15,000 copies worldwide DECEMBER
• eBay has more than 200 million registered users McGraw-Hill • E-Commerce/eBay
Carole Matthews (Langley, WA) is the author or coauthor of more Paperback • 10 × 8 • 240 pp
than 60 books, including eBay QuickSteps (978-0-07-225506-5). She is ISBN-13: 978-0-07-160145-0
the co-creator of the QuickSteps series. John Cronan (Everett, WA) ISBN-10/MHID: 0-07-160145-7
has been working with computers for more than 25 years. His books
$19.99PC ($21.95 CAN)
include Microsoft Office Excel 2007 QuickSteps (978-0-07-226372-5),
eBay QuickSteps, and others. Previous ISBNs: 2006
978-0-07-226161-5 • 0-07-226161-7
RESHAPING YOUR BUSINESS

WITH WEB 2.0
Using the New Collaborative Technologies to Lead
Business Transformation
Vince Casarez, Billy Cripe, Jean Sini, and Philipp Weckerle
From blogs to social networks, Web 2.0 technologies and
behaviors have brought about enormous changes in the way
consumers interact with the Web and each other. Written by a
team of experts from the Web 2.0 community and Oracle
Corporation, this book provides a blueprint for leveraging this
culture of participation in the enterprise. Readers from any
industry will find clear strategies for using these new
technologies in a productive way to match business goals and
provide measurable bottom line growth.
OCTOBER
Vince Casarez (Redwood City, CA), vice president, Oracle McGraw-Hill • Internet/Web 2.0
Corporation, focuses on Web 2.0 technology development. Billy Cripe
Paperback • 7⅜ × 9⅛ • 304pp
(Chanhassen, MN) is the director of product management for Oracle
Enterprise Content Management products. Jean Sini (San Carlos, CA) ISBN-13: 978-0-07-160078-1
is chief technology officer of ActiveWeave. Philipp Weckerle (Gablitz, ISBN-10/MHID: 0-07-160078-7
Austria) leads the product management efforts on Oracle Reports and $39.99PC ($42.95 CAN)
Content Integration at Oracle Corporation.
Rights: World
168 Fall 2008
SEARCH ENGINE MARKETING

Andreas Ramos and Stephanie Cota
Based on real-world case studies and interviews with experts at

Google, Yahoo!, Microsoft, and other top search engine com-
panies, this book reveals how to exploit technical Web mar-
keting tools to reach customers and increase sales. This is the
definitive guide to search engine optimization (SEO), pay-per-
click (PPC) advertising, and Web analytics—the three critical
tools marketing experts need to understand as marketing and
sales move to the Internet.
• Written by cutting-edge, professional search engine marketing
(SEM) experts
Andreas Ramos (Menlo Park, CA) is the co-founder of

Position2.com, where he is the director of Web strategies and develops
NOVEMBER
the company’s SEO and PPC strategies. Stephanie Cota (Palo Alto,
McGraw-Hill • Search Engines CA) was a co-founder of Position2.com and the director of Web ana-
Paperback • 7⅜ × 9⅛ • 224 pp lytics.
ISBN-13: 978-0-07-159733-3
ISBN-10/MHID: 0-07-159733-6
$24.99PC ($26.95 CAN)
CRM AT THE SPEED OF LIGHT

CRM 2.0 Strategies, Tools, and Techniques for Engaging
Your Customers
Paul Greenberg
The fourth edition of this bestseller brings the work up-to-date
with now-critical examinations of how Web 2.0 technologies and
social media tools are being woven into CRM strategies. The
book identifies the new business models now being used by the
most successful companies and provides valuable guidance on
how other companies can and should adopt these innovations.
CRM expert Paul Greenberg examines the companies that are
providing the best tools, provides his recommendations, and
DECEMBER interviews industry leaders. The book’s companion website
McGraw-Hill • Internet/eCommerce (MyCRM) will encourage user-generated content.
Hardcover • 6 × 9 • 600 pp • The CRM industry is expected to reach $7.4 billion in sales
ISBN-13: 978-0-07-159045-7 this year
ISBN-10/MHID: 0-07-159045-5 • Previous editions sold more than 50,000 copies
$34.99PC ($37.95 CAN)
Paul Greenberg (Manassas, VA) is a principal in BTP Partners, one of
the world’s leading authorities on Customer Relationship Management.
978-0-07-223173-1 • 0-07-223173-4
TECHNICAL
170 Fall 2008
TELEPHONE PROJECTS FOR THE

EVIL GENIUS
Tom Petruzzellis
Telephone Projects for the Evil Genius contains 40 projects for both
wire-connected phones and cell phones that save money,
optimize time, and improve the quality of life. The book explains
projects in a step-by-step manner, providing lists of parts,
detailed schematics, charts, and tables to simplify the process.
Best-selling electronics author Tom Petruzzellis starts with a
discussion of the history and background of the land-line tele-
phone and the development of the cell phone and then presents
projects, ranging from simple to complex.
• The book is filled with practical time- and money-saving
projects
SEPTEMBER
McGraw-Hill • TAB Electronics Tom Petruzzellis (Vestal, NY) is an electronics engineer in the geo-
Paperback • 8½ × 10⅞ • 264 pp physical field equipment department at SUNY-Binghamton and the
author of numerous McGraw-Hill bestsellers, including Electronic Sensors
ISBN-13: 978-0-07-154844-1
for the Evil Genius (0-07-147036-0).
ISBN-10/MHID: 0-07-154844-0
$24.95TR ($26.95 CAN)
50 GREEN PROJECTS FOR THE

EVIL GENIUS
Jamil Shariff
50 Green Projects for the Evil Genius offers students, hobbyists,

and architects environmentally focused projects. Filled with over
100 detailed illustrations, the book presents practical projects
that can be built, assembled, or installed by the non-specialist.
This challenging resource features projects covering a water
batterywith instruction for building, a worm compost bin, an
anaerobic digester for food and yard waste, and much more.
The reference also contains a full plan, guidance on materials,
and reference sources for each of the 50 projects plus coupons
for full project kits from third parties.
• The author is well-connected in the green, energy, and
DECEMBER
architectural communities
McGraw-Hill • TAB Science
• The book includes 50 challenging projects in biology,
Paperback • 8½ × 10⅞ • 288 pp
physics, architecture, and more
ISBN-13: 978-0-07-154959-2
ISBN-10/MHID: 0-154959-5 Jamil Shariff (Edmonton, Canada) is currently the deputy editor of
Off-grid.net, a website that focuses on renewable energy technologies.
$24.95TR ($26.95 CAN)
McGraw-Hill 171
46 SCIENCE FAIR PROJECTS FOR

THE EVIL GENIUS
Bob Bonnet and Dan Keen
This new addition to the Evil Genius series brings creative new
projects to middle- and high-school students and hobbyists
everywhere. The collection features challenging projects, each of
which begins with a hypothesis, includes a list of necessary parts
and tools, and follows standard Science Fair requirements,
allowing readers to create and customize their own unique
projects. Included are projects such as training a house plant to
be awake at night, discovering if temperature affects the chirping
of crickets, and much more!
• Written by two recognized leaders in the Science Fair and
teaching fields
SEPTEMBER
• Uses parts and tools that can be found around the house, or
bought for minimal cost
Paperback • 8½ × 10⅞ • 240 pp
Bob Bonnet and Dan Keen (both of Cape May Court House, NJ) are ISBN-13: 978-0-07-160027-9
experienced science teachers and co-authors of many successful books ISBN-10/MHID: 0-07-160027-2
on Science Fair projects.
$19.95TR ($21.95 CAN)
HOW TO INVENT
A Guide for Technologists, Innovators, and Engineers
Eugene Shteyn
How to Invent equips inventors, technology professionals, R&D
managers, and engineers with a set of powerful technical tools
and innovation models that will help them gain a sustainable
market advantage. Using practical examples of how successful,
high-tech inventions are made, the book leads innovative hob-
byists away from a “hit or miss” approach to a systematic explo-
ration of technical opportunities. This book not only teaches
how to follow key technology evolution trends, but it also
explains ways to create business growth opportunities by proac-
tively discovering and solving high-value problems.
• Eugene Shteyn is a well-known inventor who holds 21 patents
DECEMBER
in software architecture, digital entertainment, and other fields
• Features case studies from digital music, computing, and
Paperback • 7⅜ × 9¼ • 300 pp
medical device industries
ISBN-13: 978-0-07-159809-5
Eugene Shteyn (Cupertino, CA) is a Director, Intellectual Property ISBN-10/MHID: 0-07-159809-X
and Standards, at Hewlett-Packard in Palo Alto, California. $19.95TR ($21.95 CAN)
172 Fall 2008
CALCULUS KNOW-IT-ALL
Beginner to Advanced, and Everything In Between
Stan Gibilisco
A complete, self-taught course in analysis

and mathematics that enables students to
improve their math skills
An ideal self-learning tool for middle- and high-school
students, Calculus Know-It-ALL uses a reader-friendly
tone and slow-paced presentation to teach all aspects
of calculus. Featuring the proven pedagogy that has
made Stan Gibilisco’s McGraw-Hill titles so successful,
the book presents easy-to-understand concepts, exten-
sively explained exercises, multiple-choice questions &
answers, and abundant self-test questions.
Filled with over 250 illustrations, this great educational
resource takes students step-by-step through the
concept of a set and its relevance to mathematics, set
notation and operations, the difference between a
rational number and a real number, imaginary and
complex numbers, and proving theorems by mathe-
matical induction. Readers will also learn how to add,
NOVEMBER subtract, and multiply complex numbers, add finite and
infinite series, master techniques of differentiation and
McGraw-Hill • TAB Mathematics
integration, and more.
Paperback • 7⅜ × 9¼ • 650 pp
• Stan Gibilisco is one of McGraw-Hill’s most successful
ISBN-13: 978-0-07-154931-8
authors
ISBN-10/MHID: 0-07-154931-5
• The book offers the comprehensiveness of a major
$29.95TR ($32.95 CAN)
text without the high price or the need for a
250 illustrations
classroom and teacher
Rights: World
Stan Gibilisco (Deadwood, SD) has written over 30 books,
including Teach Yourself Electricity and Electronics, 4e (0-07-
145933-2) and Mastering Technical Math, 2/E (0-07-024828-1).
ALGEBRA KNOW-IT-ALL
Beginner to Advanced, and
Everything in Between
Stan Gibiliso
Paperback • 7⅜ × 9¼ • 650 pp
978-0-07-154617-1 • 0-07-154617-0
$29.95TR
250 illustrations
McGraw-Hill 173
SECOND EDITION
HIGH-POWER AUDIO AMPLIFIER
CONSTRUCTION MANUAL
G. Randy Slone
High-Power Audio Amplifier Construction Manual has been com-

pletely updated to equip audiophiles with everything they need
to know about audio construction—without the complicated
math and engineering concepts. The Second Edition now
includes the latest audio technologies and research information,
plus all the necessary schematics needed to build a dozen or
more new amplifier projects.
This hands-on resource ranges from the basics of audio power
NOVEMBER
amplifiers to the construction of high-performance amplifiers to
diagnostic equipment and testing procedures. McGraw-Hill • TAB Electronics
Paperback • 7⅜ × 9¼ • 464 pp
• The First Edition was a critical and popular success
ISBN-13: 978-0-07-159925-2
• The author will help sales by selling kits related to the book
ISBN-10/MHID: 0-07-159925-8
G. Randy Slone (Weeksbury, KY) is an electrical engineer with $39.95TR ($42.95 CAN)
nearly three decades of experience in data processing and industrial Previous ISBNs: 1999
electronics.
978-0-07-134119-6 • 0-07-134119-6
RUN YOUR DIESEL

VEHICLE ON BIOFUELS
A Do-It-Yourself Manual
Jon Starbuck and Gavin D. J. Harper
Run Your Diesel Vehicle on Biofuels shows environmentally-con-
scious do-it-yourselfers and car hobbyists how to run their
automobiles on a carbon-neutral fuel, which, in many cases, can
be obtained for free. The book explains the basics of converting
vegetable oils to biodiesel, describes how to build and properly
use a home-made biodiesel reactor, and demonstrates how to
run a vehicle on waste vegetable oil available at no cost from
many fast food outlets. Filled with over 150 detailed illustrations,
this cutting-edge resource presents money-saving projects on
collecting waste oil, making your own biodiesel fuel, converting
your car professionally, and more. NOVEMBER
McGraw-Hill • TAB Transportation
• Alternative fuels are receiving media attention thanks to Al Gore
Paperback • 7⅜ × 9¼ • 288 pp
Jon Starbuck (Machynlleth, Wales) has written web sites and ISBN-13: 978-0-07-160043-9
taught courses on the subject of vegetable oil and biodiesel.
ISBN-10/MHID: 0-07-160043-4
Gavin D. J. Harper (Essex, UK) is the author of McGraw-Hill’s
Solar Energy Projects for the Evil Genius (0-07-147772-1) and other $24.95TR ($26.95 CAN)
project books. 150 illustrations • Rights: World
174 Fall 2008
MATHEMATICA DEMYSTIFIED
Jim Hoste
Mathematica, produced by Wolfram Research, is one of the most

successful and widely used software packages for scientists,
mathematicians, engineers, students and instructors for doing all
sorts of mathematical computations and programming. This book
will teach beginners how to use Mathematica and acquaint
veteran users with the new Version 6, which is a significant
upgrade from the previous version. Mathematica Demystified
includes hundreds of examples plus end-of-chapter quizzes and a
final exam.
• There are currently more than two million Mathematica
license holders
SEPTEMBER Jim Hoste, Ph.D., (Claremont, CA) is a professor at Pitzer College,

and a member of the Mathematical Sciences Research Institute.
McGraw-Hill • Mathematics He’s been an associate editor of the Journal of Knot Theory and Its
Paperback • 7⅜ × 9¼ • 320 pp Ramifications since 1991, and has authored dozens of research
ISBN-13: 978-0-07-159144-7 publications.
ISBN-10/MHID: 0-07-159144-3
$24.95ST ($26.95 CAN)
DISCRETE MATHEMATICS
DEMYSTIFIED
Steven G. Krantz
Written by distinguished math professor Steven Krantz, this

easy-to-follow guide explains this complex topic in an effective
and enlightening way. Readers will learn about logic, functions,
sets, sequences, series, and much more. Packed with hundreds of
worked equations and examples, concise explanations, quizzes,
and a final exam, this is the perfect classroom supplement and
self-study tool. No other book combines the accessibility and
broad range of mathematical topics found here.
• Approximately 100,000 students enroll in Discrete
Mathematics courses annually
NOVEMBER Steven G. Krantz (Palo Alto, CA) is a professor of mathematics and
McGraw-Hill • Mathematics deputy director at the American Institute of Mathematics. He is the
author of Calculus Demystified (978-0-07-139308-9) and Differential
Paperback • 7⅜ × 9¼ • 350 pp
Equations Demystified (978-0-07-144025-7).
ISBN-13: 978-0-07-154948-6
ISBN-10/MHID: 0-07-154948-X
$24.95ST ($26.95 CAN)
McGraw-Hill 175
Going Green for Fall 2008
BENNETT: GREENING YOUR HOME GIBILISCO: ALTERNATIVE ENERGY

Paperback • $24.95TR DEMYSTIFIED
978-0-07-149909-5 • 0-07-149909-1 Paperback • $19.95ST
978-0-07-147554-9 • 0-07-147554-0
GREENSOURCE: EMERALD
ARCHITECTURE GEVORKIAN: SUSTAINABLE ENERGY
Hardcover • $59.95TR SYSTEMS ENGINEERING
978-0-07-154411-5 • 0071544119 Hardcover • $99.95IB
978-0-07-147359-0 • 0-07-147359-9
MOSKOW: SUSTAINABLE FACILITIES
Hardcover • $69.95IB HARPER: SOLAR ENERGY PROJECTS
978-0-07-149474-8 • 0-07-149474-X FOR THE EVIL GENIUS
SHINA: GREEN ELECTRONICS DESIGN & 978-0-07-147772-7 • 0-07-147772-1
MANUFACTURING
Hardcover • $99.95IB HARPER: FUEL CELL PROJECTS FOR THE
978-0-07-149594-3 • 0-07-149594-0 EVIL GENIUS
SILVER: GLOBAL WARMING AND 978-0-07-1496599 • 0-07-149659-9
CLIMATE CHANGE DEMYSTIFIED
Paperback • $19.95ST LEITMAN: BUILD YOUR OWN ELECTRIC
978-0-07-150240-5 • 0-07-150240-8 VEHICLE, SECOND EDITION
FRIEDMAN: SUSTAINABLE RESIDENTIAL 978-0-07-154373-6 • 0-07-154373-2
DEVELOPMENT
Paperback • $59.95PT YUDELSON: GREEN BUILDING
978-0-07-147961-5 • 0-07-147961-9 Hardcover • $65.00IB
978-0-07-154601-0 • 0-07-154601-4
JAYAMAHA: ENERGY-EFFICIENT
BUILDING SYSTEMS HASELBACH: THE ENGINEERING GUIDE
Hardcover • $69.95IB TO LEED-NEW CONSTRUCTION
978-0-07-148282-0 • 0-07-148282-2 Hardcover • $99.95IB
978-0-07-148993-5 • 0-07-148993-2
NAG: BIOFUELS REFINING AND
PERFORMANCE DEWBERRY COMPANIES: LAND
Hardcover • $125.00IB DEVELOPMENT HANDBOOK
978-0-07-148970-6 • 0-07-148970-3 Hardcover • $150.00PT
978-0-07-149437-3 • 0-07-149437-5
DRAPCHO: BIOFUELS ENGINEERING
PROCESSING TECHNOLOGY SPEIGHT: SYNTHETIC FUELS
Hardcover • $125.00IB HANDBOOK
978-0-07-148749-8 • 0-07-148749-2 Hardcover • $125.00PT
978-0-07-149023-8 • 0-07-149023-X
176 Fall 2008
SIXTH EDITION
MOVING THE EARTH

The Workbook of Excavation
Herbert L. Nichols, Jr. and David A. Day
The definitive guide to excavation practice,

updated with the latest requirements and
regulations
A vital working tool for engineers, contractors, and
equipment operators, the Sixth Edition of Moving the
Earth provides hands-on information about all current
excavation practices and regulations. The book covers
the latest excavation techniques, machines and their
operation, problems that arise in excavation work, the
application of different types of equipment, as well as
costs and management.
From site preparation to blasting and tunneling, from
pneumatic drills to the largest power shovels, this com-
prehensive, step-by-step reference explains every kind
of excavating project, together with guidance on opti-
mizing the machines and vehicles involved.
• New to this edition: use of both Metric and US
Customary units; new material on trenchless exca-
vation methods; new applications of horizontal direc-
tional drilling and micro tunneling; new OSHA exca-
NOVEMBER vation safety standards; new international codes and
McGraw-Hill developments
Civil Engineering/Construction Engineering
Herbert L. Nichols, Jr., (Roswell, GA) is a private exca-
Hardcover • 7⅛ × 9⅜ • 1280 pp vation consultant and the author of Excavator Operation and
ISBN-13: 978-0-07-150267-2 Heavy Equipment Repair. David A. Day, P.E., (Centennial,
ISBN-10/MHID: 0-07-150267-X CO) is a consultant with ABCO Engineering Corporation.
$125.00PT ($129.95 CAN)
Previous ISBNs: 2005 Related McGraw-Hill Title:
978-0-07-143058-6 • 0-07-143058-X Day: Foundation Engineering Handbook
800 illustrations Hardcover • $120.00HC
Rights: World 978-0-07-144769-0 • 0-07-144769-5
McGraw-Hill 177
BE A SUCCESSFUL
GREEN BUILDER
R. Dodge Woodson
Be a Successful Green Builder shows building professionals how

to incorporate sustainable practices into their business opera-
tions—and boost their bottom lines at the same time. Written
by successful contractor and bestselling author R. Dodge
Woodson, the book explains everything from getting started in
the green building business to mastering green terminology to
making money with green methods.
• A plain-English green guide for a wide range of building
professionals
• R. Dodge Woodson is a bestselling McGraw-Hill author who is
well-known in the building community OCTOBER
• Investors and developers are using environmentally friendly McGraw-Hill • Construction
techniques to reduce the impact of housing on natural areas, Paperback • 7⅜ × 9¼ • 352 pp
while increasing profitability ISBN-13: 978-0-07-159261-1
ISBN-10/MHID: 0-07-159261-X
$34.95TR ($37.95 CAN)
BE A SUCCESSFUL
GREEN LAND DEVELOPER
R. Dodge Woodson
Practical and easy-to-read, Be a Successful Green Land Developer

shows developers and general contractors all the modern
options for green land development that sustain the
environment, while increasing sales and improving their bottom
line. The book explains the benefits of developing green space,
presenting environmentally friendly techniques for reducing the
impact of housing on natural areas. This how-to guide includes
advice on putting together a strong development team, working
with real estate brokers, finding lenders and investors, and
locating suitable development property.
• Shows how to make a substantial profit from green land
DECEMBER
development
McGraw-Hill • Construction
R. Dodge Woodson (Brunswick, ME) is the author of numerous Paperback • 7⅜ × 9¼ • 352 pp
McGraw-Hill titles, including Be a Successful Building Contractor,Third
ISBN-13: 978-0-07-159259-8
Edition (0-07-144174-3).
ISBN-10/MHID: 0-07-159259-8
$34.95TR ($37.95 CAN)
178 Fall 2008
THE GREEN BUILDING BOTTOM LINE

The Real Cost of Sustainable Building
Martin Melaver and Phyllis Mueller
Real-world case studies teach how to build

to LEED standards
The Green Building Bottom Line chronicles building
projects designed to meet LEED codes, from planning
to completion, to provide the reader with actual costs
and personal experiences of the building professionals
involved.
Every aspect is covered, from the economic values of
“green” building to original investment decisions to
design and construction. Readers will learn how to
secure favorable financing; coordinate with architects,
general contractors, and subcontractors; create a mar-
keting plan for their project; and negotiate the “green”
elements of a lease with prospective tenants. Legal
issues involved in building to LEED standards are also
covered.
Case studies range from the renovation of a National
Historic Register property to the country’s first all-
retail LEED core and shell project. This candid, behind-
OCTOBER the-scenes look at building “green” reveals a wealth of
valuable facts and insight readers will find nowhere else.
McGraw-Hill • Construction
Hardcover • 7⅜ × 9¼ • 352 pp
• Market: architects (129,000); construction managers
(431,000); general contractors (247,000); property
ISBN-13: 9780071599214
and real estate managers (361,000)
ISBN-10/MHID: 0-07-159921-5
• Provides real “green” building costs from actual
$69.95PT ($73.95 CAN)
projects
40 illustrations
Rights: World Martin Melaver, LEED AP (Savannah, GA) is CEO of
Melaver, Inc., a firm that develops, acquires, owns, and brokers
commercial and residential real estate.
Phyllis Mueller (Decatur, GA) is an experienced editor and
writer in the field of construction and environmental issues.

Civitello: Construction Operations Manual (2000)
Hardcover • 0-07-135495-6 • $89.95PT
McGraw-Hill 179
BLUEPRINT READING
Construction Drawings for the Building Trades
Sam A.A. Kubba
Authoritative and easy-to-use, Blueprint Reading is a step-by-step
guide to reading and interpreting construction drawings for
contractors, construction managers, and other building profes-
sionals. This expert resource offers a complete overview of
construction drawing basics for every aspect of the construction
process—from site work, foundations, and structural systems to
interior work and finishes. Incorporating all the latest techno-
logical advances, this vital construction tool explains blueprint
standards, computer-aided design, sections, elevations, schedules,
site plans, architectural plans, and much more.
• Will appeal to a huge audience of construction professionals
OCTOBER
• Kubba is a well-known architect and author who has appeared
on major TV and radio talk shows, including BBC World McGraw-Hill • Construction
Service, CNN, and CNBC Paperback • 7⅜ × 9¼ • 368 pp
ISBN-13: 978-0-07-154986-8
Sam A.A. Kubba, Ph.D., (Herndon, VA) is an award-winning architect
ISBN-10/MHID: 0-07-154986-2
and the author of Mesopotamian Furniture and McGraw-Hill’s Space
Planning for Commercial and Residential Interiors (0-07-138191-0). $49.95TR ($52.95 CAN)
URBAN CONSTRUCTION
PROJECT MANAGEMENT
Richard Lambeck and John Eschemuller
This book offers a wealth of solutions to the common problems

of construction management in urban environments, including
working on small sites, public safety, the permit process, coordi-
nating with utility companies, and dealing with adjacent properties.
It uses numerous illustrations, photos, charts, tables, and diagrams
to clarify the critical issues involved in urban construction projects.
• The authors are both established figures in the urban
construction field
• The book will help contractors keep projects on time and
within budget
DECEMBER
• Includes handy checklists and forms
McGraw-Hill
Richard Lambeck, P.E. (New York, NY) is the principal of RL Project Construction/Project Management
Management, Inc., and also a Clinical Assistant Professor of
Hardcover • 7⅜ × 9¼ • 512 pp
Construction Management at NYU’s Real Estate Institute.
John Eschemuller, P.E. (New York, NY) is president of John ISBN-13: 978-0-07-154468-9
Eschemuller Consulting Services Ltd., as well as a Clinical Assistant ISBN-10/MHID: 0-07-154468-2
Professor at NYU’s Real Estate Institute. $79.95IB ($83.95 CAN)
180 Fall 2008
LOCKSMITH & SECURITY

PROFESSIONALS’ EXAM STUDY
GUIDE
Bill Phillips
Locksmith and Security Professionals’ Exam Study Guide contains

over 1,000 exam-like questions and answers to help protection
officers, locksmiths, police officers and detectives, and alarm and
safe technicians to prepare for security certification exams. The
book includes multiple-choice, true-false, and fill-in-the-blank
questions and answers, sample tests for the registered profes-
sional locksmith (RPL) and registered security professional (RSP)
exams and more.
• Bill Phillips is a renowned security expert and bestselling
OCTOBER McGraw-Hill author
McGraw-Hill • Technical Trades • Ten to twenty thousand individuals take security-related exams
Paperback • 8½ × 11 • 400 pp each year
ISBN-13: 978-0-07-154981-3
Bill Phillips (Erie, PA) is president of the International Association of
ISBN-10/MHID: 0-07-154981-1 Home Safety and Security Professionals and author of twelve security-
$39.95TR ($42.95 CAN) related books, including McGraw-Hill’s The Complete Book of Locks and
50 illustrations • Rights: World Locksmithing, Sixth Edition (0-07-144829-2).
SECOND EDITION
THE PLUMBER’S
TROUBLESHOOTING GUIDE
R. Dodge Woodson
Novice and veteran plumbers alike can rely on the Second

Edition of The Plumber’s Troubleshooting Guide for proven solu-
tions to common (and uncommon) plumbing problems. From
servicing toilets, sinks, and showers to repairing specialty fix-
tures, this updated resource uses numerous photographs, line
drawings, and charts to illustrate the easiest, most effective trou-
bleshooting techniques—presenting timely information on new
equipment, materials, and working procedures.
DECEMBER
• New to this edition: new sections on sensor flushing devices
McGraw-Hill • Construction/Plumbing and water conservation; new handicap specifications, materials,
Paperback • 6 × 9 • 392 pp and applications; pressure-balanced and temperature-balanced
ISBN-13: 978-0-07-160090-3 valves; expanded coverage of faucets, valves, and tub wastes;
ISBN-10/MHID: 0-07-160090-6 new technologies for the latest spas and whirlpools; hand-free
$49.95TR ($52.95 CAN) sensor faucet materials and methods; new ADA rules
Previous ISBNs: 1994 R. Dodge Woodson (Brunswick, Maine) is a Master Plumber and
978-0-07-071777-0 • 0-07-071777-X Master Gasfitter with over 30 years in the plumbing business.
McGraw-Hill 181
WIRELESS MESH NETWORKING

With 802.16, 802.11 and ZigBEE
George Aggelou
Wireless Mesh Networks use WiFi, WiMAX, and ZigBEE to create
huge, freestanding wireless broadband access zones. Written by
a global team of wireless experts from both industry and aca-
demia, this hands-on guide equips communications engineers
with everything they need to build and operate these in-demand
networks.
Using a tutorial structure that covers all phases of network
operation, the book provides a complete roadmap to wireless
mesh networks, detailing basic principles and protocols and
unpacking the key standards.
SEPTEMBER
• George Aggelou in a renowned pioneer in wireless networking
McGraw-Hill
• Written by a global team of wireless mesh network experts Communications Engineering
• Wireless mesh networks are in development in cities all over Hardcover • 7⅜ × 9¼ • 450 pp
the world ISBN-13: 978-0-07-148256-1
George Aggelou, Ph.D. (Athens, Greece) is a professor of electronic ISBN-10/MHID: 0-07-148256-3

engineering at the Institute of Technology, Greece. $125.00IB ($129.95 CAN)
Previously announced, all backorders canceled.
PRACTICAL ARRAY PROCESSING

Mark C. Sullivan
Costs of array processing systems have recently undergone

dramatic price decreases, which means they are beginning to
make appearances in commercial buildings. Practical Array
Processing provides the knowledge needed for performing a full-
systems engineering analysis on this type of system. This compre-
hensive guide provides a framework for designing these high-
quality communication systems, including propagation effects,
array calibration, and antenna array design. Readers will get a
thorough but easy-to-follow tutorial on using algorithms to
detect signals, estimating parameters of signals, and dealing with
interference.
• Market: engineers; graduate students
OCTOBER
• Approaches the subject in a more practical manner than other
McGraw-Hill
textbooks do
Communications Engineering
Dr. Mark Sullivan (Annadale, VA) is the chief scientist with Azure Hardcover • 6 × 9 • 350 pp
Summit Technologies, Inc. He is also the author of fourteen patents in
ISBN-13: 978-0-07-154898-4
the areas of smart antennas, GPS receivers, and emitter geolocation.
ISBN-10/MHID: 0-07-154898-X
$99.95IB ($104.95 CAN)
182 Fall 2008
GPS AND GALILEO

Dual RF Front-End Receiver Design, Fabrication and Test
Jaizki Mendizabal Samper, PhD, Juan Melendez Lagunilla, PhD,
and Roc Berenguer Perez, PhD
When Europe launches its 30-satellite Galileo system, the aided
navigation industry will be dramatically transformed. The only
practical reference to keep circuit designers-up-to date
regarding this momentous event, GPS and Galileo walks readers
through the processes of designing, fabricating, and testing the
next generation of RF front-end receivers—providing all the
necessary standard specifications readers will need. Architecture
selection, IC design, manufacturing, measuring, and validation are
all covered in depth.
• Market: RF circuit designers; RF characterization engineers; RF
OCTOBER engineering graduate students
McGraw-Hill • The only reference for building RF front-ends that work with
Communications Engineering both Galileo and next-generation GPS
Dr. Jaizki Mendizabal (San Sebastian, Spain) is a RF-IC designer for
ISBN-13: 978-0-07-159869-9 the RFIC research group at FhG-IISA, Germany. Dr. Juan Meléndez
ISBN-10/MHID: 0-07-159869-3 (San Sebastian, Spain) is assistant professor of Laboratory of Electronic
$99.95IB ($104.95 CAN) Components and Electromagnetic Compatibility in TECNUN. Dr. Roc
Berenguer (San Sebastian, Spain) is an Associated Researcher at CEIT.
THIRD EDITION
WIRE BONDING IN
MICROELECTRONICS
George G. Harman
Wire Bonding in Microelectronics,Third Edition, equips electronic

and mechanical engineers with everything needed to design and
evaluate wire bonds engineered with cutting-edge metallurgies.
Long-established as the industry standard, this book has been
completely revised and expanded to cover wire bonding
advances for the era of super-small electronics. The Third Edition
provides full details and step-by-step instructions for engineering
reliable bonds at a very high yield.
SEPTEMBER • George Harman is a nationally recognized expert on wire
McGraw-Hill • Electrical Engineering bonding
Hardcover • 6 × 9 • 336 pp • New to this edition: new coverage of fine-pitch wire bonds,
ISBN-13: 978-0-07-147623-2 low-looping bonds, wafer-level bumping, copper metallization,
ISBN-10/MHID: 0-07-147623-7 bonding in plastic packages, and key reliability tests
$89.95IB ($93.95 CAN)
George G. Harman (Bethesda, MD) is a Fellow of the National
Previous ISBNs: 1997 Institute of Standards and Technology’s Semiconductor Electronics
978-0-07-032619-4 • 0-07-032619-3 Division.
McGraw-Hill 183
PLANNING FIBER OPTIC

NETWORKS
Bob Chomycz
The huge volume of video and other bandwidth-heavy content is

forcing IT and telecom companies to rethink their network
pipelines in order to insure access to customers. This book
shows telecom engineers and technicians how to effectively
design and deploy bandwidth-rich networks for all major types
of data traffic.
Planning Fiber Optic Networks describes available technologies
used to transport traffic over fiber—such as LAN, IP, and voice
traffic—and shows how to plan and develop each of these tech-
nologies.
• Google, Yahoo, and many other telecom and media providers NOVEMBER
are facing bandwidth shortages over the next five years
McGraw-Hill • Communications
• Bob Chomycz is a leading fiber optic expert and McGraw-Hill Hardcover • 6 × 9 • 320 pp
author ISBN-13: 978-0-07-149919-4
Bob Chomycz (Ontario, Canada) is the founder and president of ISBN-10/MHID: 0-07-149919-9
Telecom Engineering, Inc. He is the author of McGraw-Hill’s Fiber Optic $69.95PT ($73.95 CAN)
Installer’s Field Manual (0-07-135604-5). 70 Illustrations • Rights: World
Keys to Communications for Fall 2008

VOLAKIS: ANTENNA ENGINEERING PILLAI: SPACE-BASED RADAR
HANDBOOK, FOURTH EDITION Hardcover • $125.00IB
Hardcover • $175.00PT 978-0-07-149756-5 • 0-07149756-0
978-0-07-147574-7 • 0-07-147574-5
SKOLNIK: RADAR HANDBOOK,
FITZ: FUNDAMENTALS OF THIRD EDITION
COMMUNICATIONS SYSTEMS Hardcover • $165.00PT
Hardcover • $115.00IB 978-0-07-148547-0 • 0-07-148547-3
978-0-07-148280-6 • 0-07-148280-6
FARRELL: AIDED NAVIGATION
BOCCUZZI: SIGNAL PROCESSING IN Hardcover • $99.95IB
WIRELESS COMMUNICATIONS 978-0-07-149883-8 • 0-07-149883-4
Hardcover • $125.00IB
978-0-07-148905-8 • 0-07-148905-3
184 Fall 2008
THIRD EDITION
HANDBOOK OF
PROJECT-BASED MANAGEMENT
Leading Strategic Change in Organizations
Rodney Turner
One of the most influential books ever

written on the development of project
management, updated for the business
realities of the 21st century
Long-established as a preeminent text and reference in
the field of project management, The Handbook of
Project-Based Management has been completely revised
for a new generation of students and practitioners. This
essential business tool now features a major change in
focus from delivering corporate objectives to achieving
strategic change, including embedding corporate change
post project.
Filled with the most current project management infor-
mation available today, this updated classic presents a
wealth of new information on the project life-cycle,
together with applications to different industries. The
book also provides new information on stakeholders
and organizational capability.
• The Second Edition sold over 16,000 copies
• Project Management is used in every business and
industry worldwide
OCTOBER
• New to this edition: new focus on achieving strategic
McGraw-Hill • Project Management change; new applications to different industries; shift
Hardcover • 6 × 9 • 576 pp in emphasis from administrative procedures to gover-
ISBN-13: 978-0-07-154974-5 nance
ISBN-10/MHID: 0-07-154974-9
Rodney Turner (Surrey, UK) is a Director of EuroProjex,
$89.95PT ($94.95 CAN)
The European Centre for Project Excellence Limited. He also
Previous ISBNs: 1998 teaches project management at Erasmus University,
978-0-07-709161-3 • 0-07-709161-2 Rotterdam, and at Henley Management College.
Cleland: Project Management, 5E
978-0-07-147160-2 • 0-07-147160-X
McGraw-Hill 185
SECOND EDITION
DESIGN FOR SIX SIGMA

A Roadmap for Product Development
Kai Yang and Basem S. El-Haik
Updated throughout, Design for Six Sigma, Second Edition, retains
the core of the previous version, while adding extensive new
chapters and learning modules on innovation, lean product
development, computer simulation, and critical parameter man-
agement. This updated edition provides unrivalled real-world
product development experience and priceless walk-throughs
that help readers choose the right design tools at every stage of
product and service development.
• The First Edition is considered a field-defining classic
SEPTEMBER
• New to this edition: new chapters on lean product
McGraw-Hill • Industrial Engineering
development, computer simulation of product design, and
innovation; new case studies
ISBN-13: 978-0-07-154767-3
Kai Yang, Ph.D., (Detroit, Michigan) is an associate professor of ISBN-10/MHID: 0-07-154767-3
Industrial and Manufacturing Engineering at Wayne State University in
$89.95PT ($93.95 CAN)
Detroit. Basem S. El-Haik, Ph.D., (Detroit, MI) is director of
Enterprise Excellence. Previous ISBNs: 2003
978-0-07-141208-7 • 0-07-141208-5
RFID IN THE SUPPLY CHAIN

Secure and Cost-Effective Installations
Hersh Bhargava
RFID In The Supply Chain explores the design principles behind
software applications that use real-time visibility of inventory
provided by RFID and other automatic identification technology.
The book discusses the need for proper RFID network design,
data collection, and information organization for achieving all the
benefits of automatic identification.
RFID expert Hersh Bhargava explains RFID standards and dif-
ferent components of RFID technology, describing RFID applica-
tions such as asset-tracking, work-in-progress tracking, and
supply-chain visibility.
• The author is an active participant in EPCglobal, which
NOVEMBER
formulates RFID standards
McGraw-Hill • Industrial Engineering
• The book explains all RFID components and security and
covers the latest EPC Network Standards Hardcover • 6 × 9 • 225 pp
ISBN-13: 978-0-07-159853-8
Hersh Bhargava (Sunnyvale, CA) is co-author of a book on RFID ISBN-10/MHID: 0-07-159853-7
security. He has also participated in the standards development of
$59.95IB ($62.95 CAN)
EPCIS (Electronic Product Code Information Sharing) at EPCglobal.
186 Fall 2008
BIOINFORMATICS
Sequence Alignment and Markov Models
Kal Renganathan Sharma
This book explores the cutting-edge methods of bioinformatics,
presenting a wide range of diagrams, mathematical equations,
worked examples, and exercises to illustrate the concepts and
models. Bioinformatics discusses auto-immune disorders and
enumerates the motivation for sequence alignment. The text
provides gene-finding algorithms and introduces binomial heap
for the maximum increasing subsequence problem. There is also
a wealth of information on suffix trees, HMM applications, drug
discovery and development, and advances in biochip and genome
completions and sequence alignment. In addition, this valuable
resource includes a listing of Internet sites in bioinformatics,
OCTOBER which contain constantly updated information on this fast-
McGraw-Hill changing field.
Biomedical Engineering • All material in the book has been classroom tested and was
Hardcover • 6 × 9 • 350 pp prepared using feedback from students
ISBN-13: 978-0-07-159306-9
Kal Renganathan Sharma, P.E., Ph.D., (Prairie View, Texas) is an
ISBN-10/MHID: 0-07-159306-3 adjunct professor in the college of engineering at Prairie View A&M
$115.00IB ($120.95 CAN) University.
MODELING OF ASPHALT
CONCRETE
Y. Richard Kim
Modeling of Asphalt Concrete equips highway and transportation

engineers everywhere with information and guidance on cutting-
edge materials and methods of asphalt pavement to deal with
this major infrastructure challenge.
Filled with more than 300 detailed illustrations, this state-of-the-
art engineering resource offers readers the tools needed to
tailor asphalt mixes to specific traffic loads and climates.
• The highway system is one of the largest public investments in
the U.S.
NOVEMBER
• Asphalt pavements throughout the country are wearing out
McGraw-Hill
much sooner than expected and need serious attention now
Civil Engineering/Transportation
Hardcover • 6 × 9 • 320 pp Y. Richard Kim, Ph.D., P.E. (Raleigh, NC) is a member of the
department of civil engineering at North Carolina State University in
ISBN-13: 978-0-07-146462-8
Raleigh, North Carolina.
ISBN-10/MHID: 0-07-146462-X
$115.00IB ($120.95 CAN)
Previously announced, all backorders canceled.
McGraw-Hill 187
MECHANICS OF ASPHALT
Microstructure and Micromechanics
Linbing Wang
This authoritative guide equips engineers and researchers with
the latest tools for solving a wide range of engineering problems
in the mix design, construction methods, and performance evalu-
ation of today’s asphalt pavements.
Using 150 illustrations and international units throughout,
Mechanics of Asphalt fully enables readers to design and analyze
flexible pavements and perform forensic studies, use simulation
techniques to adjust and control construction quality, achieve
the best possible mix designs, and access innovative approaches
in research and development.
• The book is written by an internationally renowned expert on DECEMBER
asphalt mechanics
McGraw-Hill
• The broad coverage will appeal to engineers, road builders, Civil Engineering/Transportation
researchers, and students alike
Hardcover • 7⅜ × 9¼ • 464 pp
Linbing Wang, Ph.D., P.E., (Blacksburg, VA) is a leading researcher on ISBN-13: 978-0-07-149854-8
asphalt mechanics. ISBN-10/MHID: 0-07-149854-0
$115.00IB ($120.95 CAN)
COLD REGIONS PAVEMENT

ENGINEERING
Guy Dore and Hannele Zubeck
Cold region pavements are subject to distress by climate and

other environmental factors. Cold Regions Pavement Engineering
prepares engineers to make the right decisions in areas where
freezing temperatures, unstable soils, snow and ice, sparse popu-
lation, and often limited funds dictate the design and mainte-
nance of pavement structures.
Filled with the latest research and proven techniques from the
United States, Canada, and Northern Europe, the book examines
cutting-edge design and maintenance methodologies.
• An all-in-one guide to cold regions pavement that will be useful
to a large audience of civil and highway engineers NOVEMBER
McGraw-Hill
Guy Dore, Ph.D., P.E. (Quebec, Canada) is professor of civil engi-
Civil Engineering/Transportation
neering at Laval University in Quebec, Canada.
Hannele K. Zubeck, Ph.D., P.E. (Anchorage, Alaska) is professor of Hardcover • 7⅜ × 9¼ • 512 pp
civil engineering at the University of Alaska in Anchorage. ISBN-13-978-0-07-160088-0
ISBN-10/MHID-0-07-160088-4
$175.00IB ($181.95 CAN)
188 Fall 2008
BRIDGE AND HIGHWAY

STRUCTURE REHABILITATION
AND REPAIR
Mohiuddin A. Khan
Structural and highway engineers can turn to Bridge and Highway

Structure Rehabilitation and Repair for up-to-date guidance on the
latest design techniques, repair methods, specialized software,
materials, and maintenance procedures for bridges and highways.
This timely engineering tool simplifies and clarifies all existing
code, presenting a wealth of concise explanations, solved
examples for day-to-day design issues, and in-depth case studies
of practical problems. Focusing on both traditional and non-
traditional design problems, this sure-fire guide equips readers
DECEMBER with new analytical and design techniques, such as the application
McGraw-Hill of Load and Resistance Factor Design (LRFD).
Transportation Engineering • Bridge and highway repair has received lots of media attention
Hardcover • 8½ × 11 • 608 pp in the wake of the recent Minneapolis bridge collapse
ISBN-13: 978-0-07-154591-4
Mohiuddin A. Khan, Ph.D., P.E. (Mt. Laurel, MD) is Chief Bridge
ISBN-10/MHID: 0-07-154591-3 Engineer with JMT Inc.
$125.00IB ($129.95 CAN)
TRENCHLESS
TECHNOLOGY PIPING
Installation and Inspection
Mohammad Najafi
Trenchless Technology Piping explains how to create a more effi-
cient design, construction, and inspection process for trenchless
technology piping and shows how to save time and money with
a better project management system. Filled with over 100 illus-
trations and a wide range of international case studies and
examples, this step-by-step reference covers design and con-
struction procedures, operation and maintenance, safety issues
and much more.
• The author wrote the first book on trenchless technology and
SEPTEMBER is well-known in the piping field
McGraw-Hill • International cases and examples give the book a wide appeal
Civil Engineering/Construction • Presents first-time coverage of asset management and sustain-
Hardcover • 6 × 9 • 416 pp ability
ISBN-13: 978-0-07-148928-7
Mohammad Najafi, Ph.D., P.E., (Arlington, TX) is Director for
ISBN-10/MHID: 0-07-148928-2
Center for Underground Infrastructure Research & Education (CUIRE)
$115.00IB ($120.95 CAN)
McGraw-Hill 189
INDUSTRIAL WATER QUALITY

W. Wesley Eckenfelder, Jr., Davis L. Ford, and Andrew J. Englande, Jr.
The classic guide to controlling industrial

water pollution–updated with the latest
regulations and new technologies
Environmental engineers and plant operators can turn
to the Fourth Edition of Industrial Water Quality for
guidance on state-of-the-art methods for optimizing or
upgrading existing wastewater treatment systems, as
well as selecting the best treatment options to solve
specific wastewater problems. This hands-on tool
reflects today’s more stringent water-quality regulations
and the new technologies developed to meet them.
Filled with examples and case studies from a variety of
industries, the book covers reverse osmosis or alter-
native membrane processes and discusses Biological
Nutrient Removal (BNR) processes.
• New to this edition: new oil, gas, and mineral clean-
up procedures; new EPA regulations; new advances in
water reuse and waste minimization; new studies of
remediation techniques and off-site residual disposal;
new allocation methods for large industrial sites
W. Wesley Eckenfelder, Jr., Ph.D., P.E., (Nashville, TN)

NOVEMBER
provides technical direction and management of wastewater
projects at AquAeTer. Davis L. Ford (Austin, TX) is pres- McGraw-Hill • Water Resources
ident of Davis L. Ford Associates, an environmental consulting Hardcover • 6 × 9 • 720 pp
firm. Andrew J. Englande, Jr., Ph.D., P.E., (New Orleans,
ISBN: 978-0-07-154866-3
LA) is a professor in the Department of Environmental
ISBN: 0-07-154866-1
Health Sciences at the Tulane University School of Public
Health and Tropical Medicine. $160.00IB ($166.95 CAN)
Related McGraw-Hill Title: 978-0-07-039364-6 • 0-07-039364-8
AWWA: Water Quality and Treatment 500 illustrations • Rights: World
978-0-07-001659-0 • 0-07-001659-3
190 Fall 2008
SECOND EDITION
STEAM TURBINES
Design, Applications, and Re-Rating
Heinz P. Bloch and Murari P. Singh
An update of the bestselling guide to

selecting, operating, and maintaining
high-quality mechanical drive steam
turbines for maximum efficiency and
minimum downtime
An essential tool for mechanical and chemical engi-
neers, Steam Turbines, Second Edition, offers authoritative
information on the operating characteristics, design
features, reliability, and maintenance of condensing,
extraction, and pack-pressure machines—impulse as
well as reaction type.
This updated classic contains the latest design and
manufacturing details for mechanical drive steam
turbines. It also explains the arrangement, material
composition, and basic physical laws governing the
design of steam turbines—plus tips on selecting
optimum configurations, controls, and components,
and on upgrading options for existing turbines.
• Written by two renowned engineers with decades
of experience
• New to this edition: complete overview of the types
NOVEMBER
of turbines currently available; guidance on the types
McGraw-Hill • Mechanical Design turbines utilized for the heavy process industries;
Hardcover • 6 × 9 • 352 pp details on variable speed drives and intermediate
ISBN-13: 978-0-07-150821-6 gearing; upgrading options for existing turbines
ISBN-10/MHID: 0-07-150821-X
Heinz P. Bloch, (West Des Moines, IO) is the author
$79.95IB ($83.95 CAN) of McGraw-Hill’s A Practical Guide to Steam Turbine Technology
Previous ISBNs: 1995 (0-07-005924-1).
978-0-07-005924-5 • 0-07-005924-1 Murari P. Singh, Ph.D., (Bethlehem, PA) is President and
Director of Technology for Safe Technical Solutions, Inc.

Lammers: Steam Plant Operations, 8/e
978-0-07-141846-1 • 0-07-141846-6
MEDICAL/NURSING
192 Fall 2008
FIRST AID FOR THE WARDS

Tao Le, M.D. and Vikas Bhushan, M.D.
Written by top medical students and reviewed by the same

authors as the blockbuster First Aid for the USMLE Step 1, this
guide tells students what they need to know to succeed in the
core clerkships and on the wards. Presented in the popular First
Aid bulleted design, it includes student-to-student advice on
what to expect in each rotation, sample patient notes, high-yield
facts reviewing the fundamentals of each rotation, and ratings of
top review material.
• Market: Third year medical students in clinical rotations
OCTOBER (17,000)
McGraw-Hill Medical • Review
Tao T. Le, M.D. (Louisville, KY) is assistant clinical professor of pedi-
Paperback • 8½ × 11 • 592 pages atrics in the division of allergy and immunology at the University of
ISBN-13: 978-0-07-159796-8 Louisville.
ISBN-10/MHID: 0-07-159796-4 Vikas Bhushan, M.D. (Los Angeles, CA) is a practicing diagnostic
radiologist.
$42.95MD ($45.95 CAN)
978-0-07-144335-7 • 0-07-144335-5
THE PROVEN FIRST AID FORMULA FOR SUCCESS!
LE: FIRST AID CASES FOR THE USMLE STEP 1

978-0-07-146410-9 • 0-07-146410-7 • $39.95MD
LE: FIRST AID Q&A FOR THE USMLE STEP 1

978-0-07-148172-4 • 0-07-148172-9 • $39.95MD
STEAD: FIRST AID FOR THE PEDIATRICS

CLERKSHIP
978-0-07-144870-3 • 0-07-144870-5 • $42.95MD
STEAD: FIRST AID FOR THE OBSTETRICS &

GYNECOLOGY CLERKSHIP
978-0-07-144874-1 • 0-07-144874-8 • $42.95MD
McGraw-Hill 193
FIRST AID FOR THE USMLE STEP 1 2009

Tao Le, M.D.,Vikas Bhushan, M.D.
The #1 selling medical review book in the

world – updated with the latest must-know
facts and test-taking strategies for the
USMLE Step 1
This annually updated collection of the most frequently
tested high-yield facts and mnemonics delivers every-
thing medical students need to pass the most anxiety-
provoking exam of their career. Co-authored by stu-
dents from Yale University School of Medicine who just
passed the boards, this is the undisputed “bible” of
USMLE Step 1 preparation.
Readers will find more than 1,000 high-yield facts based
on student reporting from the 2008 exam; hundreds of
clinical images, including a 24 pages color insert; and
student ratings of top review books.
• Market: more than 17,000 U.S. medical students and
12,000 international medical graduates take the exam
each year; osteopathic and podiatric medical students
• Heavily revised with many new full-color images and DECEMBER
updated test-taking advice and drug information McGraw-Hill Medical • USMLE Review
Paperback • 8½ × 10⅞ • 560 pp
Tao T. Le, M.D. (Louisville, KY) is assistant clinical professor
ISBN-13: 978-0-07-154896-0
of pediatrics in the division of allergy and immunology at the
University of Louisville. ISBN-10/MHID: 0-07-154896-3
Vikas Bhushan, M.D. (Los Angeles, CA) is a practicing $44.95MD ($47.95 CAN)
diagnostic radiologist. Previous ISBNs: 2007
978-0-07-149868-5 • 0-07-149868-0
Related McGraw-Hill Titles: 400 illustrations • Rights: World
Le: First Aid Cases for the USMLE Step 1

Paperback • $39.95MD
978-0-07-14610-9 • 0-07-146410-7
Le: First Aid Q&A for the USMLE Step 1
978-07-148172-4 • 0-07-148172-9
194 Fall 2008
BIOSTATISTICS DEMYSTIFIED
Alvin E. Lewis, MD
Offering broad coverage of the statistical procedures More than

1 million
used in all medical disciplines, this book is the ideal Demystified
books sold!
course companion and self-study tool. This easy-to-
use guide clearly shows how to use counts and measure-
ments to carry out description, comparison, correlation, and
prediction in the biomedical field, and how to evaluate data
accordingly. The book uses practical medical examples to
improve students’ grasp of biostatistical analyses and features
end-of-chapter quizzes and a final exam to test knowledge.
• Nearly 50,000 students take Biostatistics courses annually
Alvin E. Lewis, M.D. (Santa Rosa, CA) is a former professor with the
Department of Pathology at Michigan State University, professor and
OCTOBER
chairman of the Department of Pathology at University of South
McGraw-Hill • Medical/Math Alabama, and was also affiliated with the Department of Pathology at
Paperback • 7⅜ × 9¼ • 320 pp the University of California at Davis.
ISBN-13: 978-0-07-160041-5
ISBN-10/MHID: 0-07-160041-8
$24.95ST ($26.95 CAN)
DOSAGE CALCULATIONS
DEMYSTIFIED
Jim Keogh, RN
Written by a graduate nurse, instructor, and bestselling author,

this easy-to-follow guide explains an essential nursing topic in an
effective and entertaining way. Readers will learn how to
perform hundreds of complex dosage calculations and interpret
sample drug orders. Featuring worked calculations, NCLEX-style
quizzes, and tips on how to identify and avoid common traps on
dose calculation questions, this is the perfect classroom sup-
plement and self-study tool.
• More than 100,000 nursing students must pass a series of
dosage calculation exams annually in their regular courses
DECEMBER Jim Keogh, R.N. (Ridgefield Park, NJ) is on the faculty of New York
McGraw-Hill Medical • Nursing University and St. Peter’s College. He is the author or coauthor of
several Demystified titles, including Medical-Surgical Nursing Demystified
Paperback • 7⅜ × 9¼ • 384 pp
(978-0-07-149450-2) and Pharmacology Demystified (978-0-07-146208-2).
ISBN-13: 978-0-07-160284-6
ISBN-10/MHID: 0-07-160284-4
$24.95ST ($26.95 CAN)
McGraw-Hill 195
NURSING FUNDAMENTALS
DEMYSTIFIED
Bennita Vaughns, R.N., M.S.N
Nursing Fundamentals Demystified offers fast, focused, and enter-

taining coverage of one of the largest courses in undergraduate
nursing education. Written by a Registered Nurse who has
taught nursing fundamentals, this student-friendly guide is packed
with study aids such as learning objectives, key terms, and
NCLEX-style questions at the end of each chapter.
• Market: 200,000 undergraduate nursing students taking nursing
fundamentals
• Unique in that most other books on the subject are large,
expensive, and difficult to understand
DECEMBER
Bennita Vaughns, R.N., M.S.N. (Montgomery, AL) is a nurse
McGraw-Hill Medical • Nursing
recruiter at Central Alabama Veterans Health Care System and has
Paperback • 7⅜ × 9¼ • 304 pp
taught nursing fundamentals in both two and four year programs.
ISBN-13: 978-0-07-149570-7
ISBN-10/MHID: 0-07-149570-3
$24.95ST ($26.95 CAN)
Previously announced. All back orders cancelled.
CLINICIAN’S POCKET DRUG

REFERENCE 2009
Leonard Gomella, M.D., Steven Haist, MD, Aimee G. Adams,
Pharm.D., and Kelly M. Smith, Pharm.D.
Proving that sometimes less can deliver more, this super-concise
guide covers more than one thousand commonly used medica-
tions. Organized alphabetically by generic drug name, CPDR
distills need-to-know information such as selection and adminis-
tration, mechanisms of action, dosage, cautions, contraindica-
tions, and side effects.
• Huge Market: medical students, residents, doctors, physician
assistant students, nurse practitioners, and dental students
• New to this edition: first time coverage of 25 new drugs, new
formulations, and changes in approved use of existing medica- NOVEMBER
tions McGraw-Hill Medical • Drug Reference
Leonard Gomella, M.D. (Philadelphia, PA) is Chair of Urology at
Thomas Jefferson University Medical College. Steven Haist, M.D.; ISBN-13: 978-0-07-160280-8
Aimee G. Adams, Pharm.D.; Kelly M. Smith, PharmD.(Lexington, ISBN-10/MHID: 0-07-160280-1
KY) are affiliated with University of Kentucky School of Medicine. $12.95MD ($13.95 CAN)
978-0-07-149625-4 • 0-07-149625-4
196 Fall 2008
CURRENT MEDICAL DIAGNOSIS &

TREATMENT 2009
Stephen J. McPhee, M.D. and Maxine A. Papadakis, M.D.
More than
1 million
copies sold!
The world’s most popular annually

updated medical text – delivering the latest
developments in diagnosis and treatment
CMDT delivers authoritative, evidence-based coverage
of more than one thousand diseases and disorders
along with a clear synopsis of diagnosis and treatment.
Utilizing a “find it now” presentation made even more
accessible by a detailed index and hundreds of tables,
CMDT covers almost every aspect of general medicine
— with an emphasis on prevention and cost-effective
treatment.
• Huge market: family physicians, internists, nurse
practitioners, medical students, internal medicine
residents, family medicine residents
• Consistent bestseller, more than 80,000 copies sell
annually
• Completely current: all topics updated annually to
provide the latest treatment advances
• New to this edition: updated Cancer and Urologic
OCTOBER Disorders chapter, latest drug information, increased
McGraw-Hill Medical • Internal Medicine coverage of Canadian and International Guidelines
Paperback • 7¼ × 10 • 1672 pp • The only text with an annual review of advances in
ISBN-13: 978-0-07-159124-9 HIV treatment
ISBN-10/MHID: 0-07-159124-9 Stephen J. McPhee, M.D. and Maxine Papadakis, M.D
$69.95MD ($73.95 CAN) (San Francisco, CA) are professors of medicine at the
Previous ISBNs: 2007 University of California, San Francisco.
978-0-07-149430-4 • 0-07-149430-8
Gonzales: CURRENT Practice Guidelines in
Primary Care 2008
978-0-07-149634-6 • 0-07-149634-3
McGraw-Hill 197
Essential Nursing Backlist from McGraw-Hill
HURST: NCLEX®-RN REVIEW CHANDLER: THE ULTIMATE GUIDE TO

Paperback • $34.95IB GETTING INTO NURSING SCHOOL
978-07-148431-2 • 0-07-148431-0 Paperback • $22.95IB
978-0-07-147780-2 • 0-07-147780-2
HURST: NCLEX®-PN REVIEW
Paperback • $34.95IB CHEEVER: I.V. THERAPY DEMYSTIFIED
978-0-07-148430-5 • 0-07-148430-2 Paperback • $24.95ST
978-0-07-149678-0 • 0-07-149678-5
WILSON: MCGRAW-HILL MANUAL OF
LABORATORY AND DIAGNOSTIC TESTS JOHNSON: FLUIDS AND ELECTROLYTES
Paperback • $37.95IB DEMYSTIFIED
978-07-148152-6 • 0-07-148152-4 Paperback • $24.95ST
978-0-07-149624-7 • 0-07-149624-6
MILLER: NURSE’S TOOLBOOK FOR
PROMOTING WELLNESS DIGIULIO: MEDICAL SURGICAL
Paperback • $29.95IB NURSING DEMYSTIFIED
978-0-07-147761-1 • 0-07-147761-6 Paperback • $24.95ST
978-0-07-149450-2 • 0-07-149450-2
198 Fall 2008
Medical Fall 2008 Frontlist

AUGUST
Hanson: Procedures in Critical Care

ISBN-13: 978-0-07-148181-6
ISBN-10/MHID: 0-07-148181-8
Hardcover • $169.00MD ($175.95 CAN)
SEPTEMBER
Carney/Geyer: Pediatric Practice: Hirsch: Regional Approach to

Neurology Aesthetic Rejuvenation
ISBN-13: 978-007-148925-6 ISBN-13: 978-0-07-149495-3
Hardcover • $84.95MD ($89.95 CAN) Hardcover • $129.00MD ($134.95 CAN)
Feinstein: Pediatric Practice: Cardiology Patel: Pediatric Practice: Sports Medicine

ISBN-13: 978-0-07-149932-3 ISBN-13: 978-0-07-149677-3
Greenberger: CURRENT Diagnosis & Pereles: Cardiac Imaging Cases

Treatment in Gastroenterology, ISBN-13: 978-0-07-147714-7
Hepatology, and Endoscopy ISBN-10/MHID: 0-07-147714-4
ISBN-13: 978-0-07-149007-8 Hardcover • $179.00MD ($186.95 CAN)
ISBN-10/MHID: 0-07-149007-8
Paperback • $69.95MD ($73.95 CAN) Shah: Pediatric Practice:
Infectious Diseases
Hay: CURRENT Pediatric Diagnosis & ISBN-13: 978-0-07-148924-9
Treatment, 19e ISBN-10/MHID: 0-07-148924-X
ISBN-13: 978-0-07-154433-7 Hardcover • $84.95MD ($89.95 CAN)
ISBN-10/MHID: 0-07-154433-X
Paperback • $69.95MD ($73.95 CAN) Steinbacher: First Aid Q&A
for the NBDE Part I
Herzog: LANGE Q&A: ISBN-13: 978-0-07-150866-7
Ultrasonography Examination, 4e ISBN-10/MHID: 0-07-150866-X
ISBN-13: 978-0-07-149781-7 Paperback • $44.95MD ($49.95 CAN)
ISBN-10/MHID: 0-07-149781-1
Paperback • $84.95MD ($89.95 CAN) Tehranzadeh: Musculoskeletal Imaging
ISBN-13: 978-0-07-146542-7
ISBN-10/MHID: 0-07-146542-1
McGraw-Hill 199
OCTOBER
Zee: Brain and Spine Patterns

ISBN-13: 978-0-07-146541-0
ISBN-10/MHID: 0-07-146541-3
N OV E M B E R
Covens: Laparoscopic Surgery for Kaiser: McGraw-Hill Manual of

Gynecologic Oncology Colorectal Surgery
ISBN-13: 978-0-07-149324-6 ISBN-13: 978-0-07-159070-9
Hardcover • $149.00MD ($155.95 CAN) Paperback • $64.95MD ($68.95 CAN)
Dieter: Peripheral Arterial Disease Stead: First Aid for the Surgery
ISBN-13: 978-0-07-148179-3 Clerkship, 2e
ISBN-10/MHID: 0-07-148179-6 ISBN-13: 978-0-07-144871-0
Hardcover • $129.00MD ($134.95 CAN) ISBN-10: 0-07-144871-3
Paperback • $39.95MD ($42.95 CAN)
Heller: Nuclear Cardiology:
Technical Applications Taub: Plastic Surgery:
ISBN-13: 978-0-07-14647-5 Clinical Problem Solving
ISBN-10/MHID: 0-07-146475-1 ISBN-13: 978-0-07-148150-2
Hardcover • $75.00MD ($811.95 CAN) ISBN-10/MHID: 0-07-148150-8
Kane: Essentials of Clinical Geriatrics, 6e
ISBN-13: 978-0-07-149822-7
ISBN-10/MHID: 0-07-149822-2
200 Fall 2008
DECEMBER
Alam: Cosmetic Dermatology for Grant: Cosmetic Surgery

Skin of Color ISBN-13: 978-0-07-147079-7
ISBN-13: 978-0-07-148776-4 ISBN-10/MHID: 0-07-147079-4
ISBN-10/MHID: 0-07-148776-X Paperback • $89.00MD ($94.95 CAN)
Gonzales: CURRENT Practice
Baumann: Cosmetic Dermatology: Guidelines in Primary Care 2009
Principles and Practice, 2e ISBN-13: 978-0-07-160133-7
ISBN-13: 978-0-07-149062-7 ISBN-10/MHID: 0-07-160133-3
ISBN-10/MHID: 0-07-149062-0 Paperback • $16.95MD ($18.95 CAN)
Taylor: Dermatology for
Cross: Pediatric Epilepsy Skin of Color
ISBN-13: 978-0-07-149621-6 ISBN-13: 978-0-07-144671-6
Doherty:
LANGE CURRENT Procedures: Surgery
ISBN-13: 978-0-07-145316-5
ISBN-10/MHID: 0-07-145316-4
All Titles: World Rights

AMERICAN CANCER SOCIETY

202 Fall 2008
SECOND EDITION
QUICK FACTS™ COLON CANCER

What You Need to Know—Now
The experts at the American Cancer Society
A Quick and Trusted Resource for Cancer

Information—Updated with the Latest
Screening and Treatment Guidelines
The great news in medicine is that colon cancer is a
very preventable disease. Many affordable screening
tests are available to help doctors detect and remove
(mostly slow-growing) polyps early—before they
become dangerous. This comprehensive and concise
pocket-sized book provides the information, support,
and tools people need to cope with colon cancer from
diagnosis through life after treatment.
• Market: An estimated 153,760 people newly
diagnosed with colon cancer this year
• Both comprehensive and a quick read, with
highlighted cover tabs for quick reference to specific
topics
• Covers everything from risk factors to life after
treatment
• Includes essential “Questions to Ask Your Doctor,”
valuable resources, a cancer glossary, and index to
round out this concise volume
SEPTEMBER
American Cancer Society • Cancer/Health The American Cancer Society attracts world class
experts who contribute to the regularly updated pool of
Paperback • 4⅝ × 7 • 136 pp
knowledge to educate and inform consumers who are con-
ISBN-13: 978-1-604430-07-3 cerned about colon cancer. The Society is dedicated to
ISBN-10/MHID: 1-604430-07-9 reducing the impact of cancer and improving quality of life for
$8.95TR ($8.95 CAN) those it touches.
Previous ISBN: 2006
978-0-944235-67-6 • 0-944235-67-0 Related titles
ACS: American Cancer Society Complete Guide to
March is National Colorectal Colorectal Cancer
Cancer Awareness Month Paperback • 0-944235-55-7 • $19.95TR
McGraw-Hill 203
WHAT HELPED GET ME THROUGH

Cancer Survivors Share Wisdom and Hope
Edited by Julie K. Silver, MD
Helping Hands, Helping Hearts

“You’re one in a million.” For millions of cancer
survivors, this is a positive declaration—one borne
of sharing personal stories with others who are
going through cancer. Here in one volume are dozens
of invaluable suggestions, words of support, encour-
agement, and hope, generously shared by survivors
from around the world. These are the things the docs
don’t tell us. Pass it on.
• Market: 1.3 million new cancer diagnoses this year,
plus 10+ million cancer survivors and their caregivers
Features:
• International and celebrity contributors
• Each chapter focuses on a critical topic of
survivorship
• Includes practical tips and suggestions to help
improve quality of life, one day at a time
• Provides encouragement, hope, and real solutions for
living well with cancer
“There is no “right” way to deal with a cancer
diagnosis and the ensuing emotional turmoil; however, it’s SEPTEMBER
fascinating to read how people handled this and what American Cancer Society • Health/Cancer
helped them. There is much to learn from others’ experi-
ences that may pave the way to an easier road for
[someone] who is going through a cancer experience.” ISBN-13: 978-1-604430-04-2
ISBN-10/MHID: 1-604430-04-4
—Dr. Julie K. Silver (editor)
$17.95TR ($19.95 CAN)
Julie K. Silver, MD (Boston, Massachusetts) is an award- Rights: US and Canada
winning author of numerous books and articles for medical
as well as lay journals on recovery from illness. Dr. Silver is an
assistant professor at Harvard Medical School, chief editor of National Cancer Survivors Day is
books for Harvard Health Publications, a physician, a medical June 1, 2008
blogger at revolutionhealth.com, and a cancer survivor.
Related Title:
Allen: I Can Survive
Hardcover • 0-944235-76-X • $14.95TR
204 Fall 2008
SECOND EDITION
KICKING BUTTS
Quit Smoking and Take Charge of Your Health
From the experts at the American Cancer Society
Double the Odds of Success!

Sobering facts: An estimated 46 million adults in the
United States currently smoke. Approximately half will
die prematurely from smoking. The reasons to quit
tobacco are strong and clear, from the many health
benefits to the renewed pleasures of tasting foods.
Quitting smoking is not easy. It can be done.
Kicking Butts can be part of an effective solution to say
goodbye to tobacco forever. This best-selling little
handbook can help guide people through the process –
providing tips, suggestions, and solid support when it’s
most needed – to help maintain the motivation and
commitment to STAY quit.
• Market: 46 million American smokers and the millions
of supportive people around them
• Each concise chapter supplies doable checklists for
making a plan to quit, identifying and avoiding indi-
vidual triggers, and handling cravings
• Effective ways to deal with stress, depression, and
concerns about weight gain on the path to success
OCTOBER
• Medically updated
American Cancer Society • Cancer/Health The American Cancer Society went nationwide in 1977
Paperback • 4⅝ × 7 • 112 pp with focused efforts to spotlight the dangers of tobacco use
and the challenges of quitting; these last thirty years have
ISBN-13: 978-1-604430-06-6
marked dramatic changes in the way society views tobacco
ISBN-10/MHID: 1-604430-06-0 promotion and tobacco use. Many public places and work
$8.95TR ($9.95 CAN) areas are now smoke-free which supports smokers who
Previous ISBN: 2003 want to quit.
978-0-944235-42-3 • 0-944235-42-5
Related titles
November: National Lung Cancer ACS: Quick Facts Lung Cancer
Awareness Month Paperback • 0-944235-69-7 • $7.95TR
November 20, 2008, (third Besser and Doyle: The Great American Eat-Right
Thursday) is the Great American Cookbook
Smokeout – encouraging smokers Hardcover • 0-944235-93-X • $29.95TR
to quit for just one day
McGraw-Hill 205
SECOND EDITION
ACS COMPLETE GUIDE TO LYMPHEDEMA

From the experts at the American Cancer Society
Providing Answers About Lymphedema

“Except for recurrence of breast cancer, no event is
more dreaded than the development of lymphedema,”
said Marilyn Kwan, PhD, a lymphedema researcher
quoting from an article in the journal Cancer. This little
known and mystifying condition is comprehensively
discussed in the American Cancer Society’s Complete
Guide to Lymphedema. This essential guide is designed to
be a practical handbook of how to cope with and
manage complex physical and emotional lymphedema-
related issues.
• Market: Approximately 30% of all breast cancer
patients (along with lesser numbers of prostate
and skin cancer patients) who—months, even years,
following treatment—develop this unpredictable
condition
• Chapters discuss causes, reducing or preventing
occurrence, and effective exercises to manage the
onset of lymphedema
• Highlights include self-care, guidance for caregivers, DECEMBER
and “When to Call the Doctor or Nurse” American Cancer Society • Cancer/Health
The American Cancer Society funds conferences,
ISBN-13: 978-1-604430-01-1
scientific investigations, and research projects aimed at
discovering the causes, impact, and successful management ISBN-10/MHID: 1-604430-01-X
of lymphedema in its mission to improve quality of life of $24.95TR ($26.95 CAN)
cancer patients and loved ones. Previous ISBNs: 2006
978-0-944235-56-0 • 0-944235-56-5
Related titles
ACS: Breast Cancer Clear & Simple November is National Family
Paperback • 0-944235-72-7 • $14.95TR Caregivers Month
ACS: Cancer Caregiving A to Z
Paperback • 0-944235-92-1 • $14.95TR
206 Fall 2008
Cancer Awareness Months

Fall 2008 Front List and Related Backlist
June
September is
National Childhood Cancer
Awareness Month
June is National Cancer Survivors
Murray: Angels & Monsters
Day (June 1, 2008)
Silver: Our Mom Is Getting Better
978-0-944235-85-0 • 0-944235-85-9
Allen: I Can Survive
September
978-0-944235-22-5 • 0-944235-22-0
September is
National Prostate Cancer
Hardcover • $14.95TR Awareness Month
978-0-944235-76-8 • 0-944235-76-X
ACS: Quick Facts™ Prostate Cancer
July
978-0-944235-66-9 • 0-944235-66-2
July is International November is National

Cancer & Tobacco Control Family Caregivers Month
ACS: Kicking Butts, Second Edition ACS: Cancer Caregiving A-Z
978-0-944235-42-3) • 0-944235-42-5 978-0-944235-92-8 • 0-944235-92-1
Mackay: Tobacco Atlas, Second Edition Houts & Bucher: ACS Complete Guide to
Paperback • $29.95TR Family Caregiving, Second Edition
978-0-944235-58-4 • 0-944235-58-1 Paperback • $24.95TR
978-0-944235-00-3 • 0-944235-00-X
Heiney: Cancer in Our Family, Second Edition
October is National Breast Cancer
Awareness Month
November
978-0-944235-95-9 • 0-944235-95-6
ACS: ACS Complete Guide to Breast
Cancer, Third Edition
Paperback • $24.95TR November is National Lung Cancer
978-0-944235-90-4 • 0-944235-90-5
Awareness Month
Add: ACS: Breast Cancer Clear & Simple November 20, 2008, is the Great American Smoke-Out
978-0-944235-72-0 • 0-944235-72-7 ACS: Quick Facts™ Lung Cancer
ACS: Quick Facts™ Breast Cancer 978-0-944235-69-0 • 0-944235-69-7
October
978-0-944235-74-4 • 0-944235-74-3 ACS: Kicking Butts, Second Edition
978-0-944235-42-3 • 0-944235-42-5
AMERICAN DIABETES ASSOCIATION

208 Fall 2008
YOUR FIRST YEAR WITH DIABETES

What to Do, Month by Month
Theresa Garnero, APRN, BC-ADM, MSN, CDE
A 12-month plan for surviving diabetes

The most frightening moment for most people with
diabetes is when they are first diagnosed. They are filled
with questions: What can I eat? What should I do? Is
there a plan for me to follow? While some people get a
plan from their doctor, most people do not.
Your First Year with Diabetes is the plan for everyone. It
walks readers step-by-step through a first-30-days
survival plan, then shows a month-by-month program
for what comes next. Everything from a basic expla-
nation of diabetes, what a reader can eat right away,
and instructions on how to check glucose to a deeper
knowledge about diabetes nutrition, avoiding complica-
tions, and better management. Your First Year with
Diabetes also anticipates and explains problems such as
depression, illnesses, and needing to lose weight.
• 30 Day Survival Guide + 11 Months of Managing
Diabetes
• Author is a certified diabetes educator, past Diabetes
Educator of the Year, and a former script writer for
CNBC’s dLife television show
SEPTEMBER
Theresa Garnero, APRN, BC-ADM, MSN, CDE, (San
American Diabetes Association Francisco, CA), is past president of the California Central
Health/Diabetes Coast American Association of Diabetes Educators (AADE)
and won the 2004-05 AADE Diabetes Educator of the Year
award. She is also a former script writer for dLife and a
ISBN-13: 978-1-58040-301-6
regular columnist for their website.
ISBN-10/MHID: 1-58040-301-8
$16.95TR ($18.95 CAN)
Related Titles:
Rights: US and Canada
Barrier: Type 2 Diabetes for Beginners
978-1-58040-224-8 • 1-58040-224-0
McGraw-Hill 209
DIABETES & HEART HEALTHY

MEALS FOR TWO
Over 150 Tasty Recipes with Half the Work
American Diabetes Association and American Heart Association
Twice as tasty . . . but with half the

ingredients!
People with diabetes want heart-healthy recipes, since
heart disease strikes people with diabetes twice as
often as the rest of the population. But they also want
recipes that taste great. In Diabetes & Heart Healthy
Meals for Two, the two largest health associations in
America team up to provide recipes that are simple,
flavorful, and perfect for people with diabetes who are
worried about improving or maintaining their cardio-
vascular health.
A follow-up to Diabetes & Heart Healthy Cookbook,
published in 2006, this newest collaboration from the
American Diabetes Association and the American
Heart Association focuses on meals with only two
servings. Because so many adults with diabetes are
older, two-serving meals are perfect for those without
children in the house—or even those living alone who OCTOBER
want to keep leftovers to a minimum.
American Diabetes Association
• Diabetes & Heart Healthy Cookbook has sold over Health/Diabetes
52,000 copies since 2006
• 4-color photography ISBN-13: 978-1-58040-305-4
• Over 150 easy, tasty recipes for one or two ISBN-10/MHID: 1-58040-305-0
• American Diabetes Association & American Heart $18.95TR ($20.95 CAN)
Association logos are recognized by cookbook buyers Rights: US and Canada
Related Titles:
ADA/AHA: Diabetes & Heart Healthy Cookbook
978-1-58040-180-7 • 1-58040-180-5
Stanley/Crawley: Quick & Easy Diabetic Recipes
for One, 2nd ed.
978-1-58040-264-4 • 1-58040-264-X
210 Fall 2008
THIRD EDITION
THE UNCOMPLICATED GUIDE TO

DIABETES COMPLICATIONS
Marvin E. Levin, MD, and Michael A. Pfeifer, MD, MS, CDE, FACE, editors
What everyone should know about the

prevention and treatment of diabetes
complications
Most people with diabetes will experience complica-
tions as a result of diabetes. How to treat and prevent
those complications seems overwhelming, but The
Uncomplicated Guide to Diabetes Complications makes
understanding what to do a snap.
This new edition, the first since 2001, covers everything
from heart, eye, and kidney diseases to GI problems
and critical foot care. Also included is the latest infor-
mation on new drugs, overcoming depression, and even
erectile dysfunction.
• The only comprehensive source of information on
diabetes complications for nearly 15 years
• Written by MDs
• Previous editions have sold over 36,000 copies and
been featured widely in media, including a guest
appearance on the Today show
Marvin E. Levin, MD, (St. Louis, MO), is a former professor

NOVEMBER of clinical medicine and associate director of the Endocrinology,
Diabetes, and Metabolism Clinic at Washington University
School of Medicine. He is also the author of Diabetic Foot: A
Health/Diabetes Clinical Atlas (Kindle Books), now in its seventh edition.
Paperback • 6 × 9 • 320 pp Michael A. Pfeifer, MD, MS, CDE, FACE, (Raritan, NJ), a
ISBN-13: 978-1-58040-290-3 certified diabetes educator and physician, is a former director
ISBN-10/MHID: 1-58040-290-9 of the Obesity and Diabetes Center of the East Carolina
School of Medicine. He is currently a senior director in
$16.95TR ($18.95 CAN)
Pharmaceutical Research & Development for Johnson &
Previous ISBN: 2002 Johnson Pharmaceuticals.
978-1-58040-133-3 • 1-58040-133-3
Rights: US and Canada
Related Titles:
ADA: American Diabetes Association’s Complete
Guide to Diabetes, 4th ed.
978-1-58040-237-8 • 1-58040-237-2
McGraw-Hill 211
ULTIMATE DIABETES MEAL PLANNER

A Complete System for Eating Healthy with Diabetes
Jaynie Higgins, CPT
Takes the guesswork out of what to eat for

breakfast, lunch, and dinner
Knowing what to eat with diabetes can be frustrating,
but it’s the most important way to manage the disease.
It’s also the area where people give up the fastest, but
with Ultimate Diabetes Meal Planner people never have
to ask “What’s for dinner?” again.
Ultimate Diabetes Meal Planner includes weekly plans for
breakfast, lunch, dinner, and snacks, along with detailed
recipes that make using the 16-week meal plan easy.
The overall calorie count—based on 1500, 1800, 2000,
2200, or 2500 daily calories—lets readers choose the
right diet for them, whether they’re looking for weight
loss or just healthy living.
• Nearly 300 recipes—the largest meal planner
of its kind
• Written by a certified personal trainer with
NOVEMBER
diabetes and a former Mrs. Maine
• Meal planners like this are among the most
successful diabetes cookbooks Health/Diabetes
Jaynie Higgins, CPT, (Bangor, ME) is a wellness consultant ISBN-13: 978-1-58040-299-6
and certified personal trainer who has worked with the
ISBN-10/MHID: 1-58040-299-2
American Diabetes Association as an advocate in her home
state of Maine. As Mrs. Maine America, Jaynie focused on $21.95TR ($23.95 CAN)
diabetes education as her platform. She has diabetes and is Rights: US and Canada
dedicated to the task of teaching people how to live better
with diabetes.
Related Titles:
Warshaw: Diabetes Meal Planning Made Easy, 3rd ed.
978-1-58040-251-4 • 1-58040-251-8
212 Fall 2008
THIRD EDITION
QUICK & HEALTHY

Recipes and Ideas for People Who Say They Don’t Have Time to
Cook Healthy Meals
Brenda J. Ponichtera, RD
The third edition edition of this bestseller is

now published by Small Steps Press!
People spend less time cooking than ever before—but
where do they turn when still want to eat healthy?
Quick & Healthy brings readers over 180 easy recipes
that are low in fat, cholesterol, and calories—and take
almost no time to prepare. With recipes designed for
the busy cook, this latest edition includes practical
nutrition information as well as quick, delicious recipes
that have been kitchen-tested for taste and ease. Inside,
readers will find time-saving ideas, tips to reduce fat
and cholesterol, and even food exchanges for weight
loss and diabetes.
• Previous editions have sold over 500,000 copies total
• Includes grocery lists and 50 dinner menus for the
busy chef
Brenda J. Ponichtera, RD, (The Dalles, OR) is a registered

dietitian and diabetes educator. She originally self-published
AVA I L A B L E Quick & Healthy through ScaleDown, the publishing company
Small Steps Press • Health/Diabetes she founded. She has sold over 750,000 books through book-
stores, direct mail, pharmaceutical companies, hospitals, clinics,
Combbound • 7 × 8½ • 264 pp
and other outlets. She is the recipient of the American
ISBN-13: 978-0-98160-010-9 Dietetic Association’s 2000 Mary Abbott Hess Award and the
ISBN-10/MHID: 0-98160-010-7 2001 Award of Merit from the Oregon Dietetic Association.
$18.95TR ($20.95 CAN)
Previous ISBNs: 2005 Related Titles:
978-0962916021 • 0962916021
ADA: The Complete Quick & Hearty Diabetic
Rights: US and Canada Cookbook, Second Edition
Previously Announced. All Backorders Cancelled. Paperback • $15.95TR
978-1-58040-285-9 • 1-58040-285-2
Glick: One Pot Meals for People with Diabetes,
Second Edition
978-1-58040-263-7 • 1-58040-263-1
ENTREPRENEUR PRESS
214 Fall 2008
MAC MIGRATION
The Small Business Guide to Switching to the Mac
Jason R. Rich
The Easy-to-Understand Business Guide to

Going Mac
Thanks to Apple’s multi-million dollar advertising cam-
paign, a record number of small businesses are tossing
their PCs and switching to Macs. While the standard
question may be why, the question on every owners
mind is—how? This step-by-step guide gives long-time
PC users the answers to both, using an easy-to-read
format that even a new computer user could under-
stand. Covering the basic differences, the fastest and
easiest way to seamlessly transfer key data, important
application comparisons and more, this complete guide
provides everything business owners need to know to
become a savvy Mac-user. By taking away the stress,
new Mac users become more productive and keep
their businesses on the cutting-edge.
• Apple is one of the hottest brands in the world
known for cutting-edge products such as iPod
and iPhone,
SEPTEMBER • Specifically addresses the needs of a business
Entrepreneur Press environment, unlike other Mac guides
Computer/Small Business/Hardware • Addresses top two business concerns—file transfer
Paperback • 7 × 9 • 288 pp and loss of productivity
ISBN-13: 978-1-599182-71-1
Jason R. Rich (Foxboro, MA) is the bestselling author of
ISBN-10/MHID: 1-599182-71-8 more than 37 books that cover a wide range of topics,
$17.95TR ($19.95 CAN) including computers, e-commerce and career-related topics.
Rights: World He also contributes regularly to major daily newspapers,
including the New York Daily News, as well as national maga-
zines and popular websites.
• Ads in Entrepreneur magazine Related Title:
• Print Publicity Campaign Marshall and Todd: Ultimate Guide to Google AdWords
• Online Publicity and Paperback • $24.95TR
Promotions 978-1-599180-30-4 • 1-599180-30-8
• Tie-in with Author’s Speaking
Events
McGraw-Hill 215
THE OFFICIAL GET RICH GUIDE TO

INFORMATION MARKETING ON THE
INTERNET
Robert Skrob and Bob Regnerus; Foreword by Dan Kennedy
Advanced tools and strategies used by

million-dollar businesses to grow their
business online
Information marketers learn how to build an online
presence and double their sales by reaching millions of
new customers using the Internet. There are four steps
to success—1. creating a custom strategy, 2. building a
direct-response website, 3. driving targeted traffic, and
4. capturing leads and building a list. Following these
steps, information experts can quickly and easily take
their business to a new platform—and make big money!
• Case studies and examples illustrate online
information marketing strategies
• Provides proven ways to capture more than 80
percent of visitors’ names and e-mail addresses
• Covers using automated marketing systems for
producing leads 24/7
• Teaches information marketers how to build bene-
ficial online relationships to generate and gain more
exposure for little to no cost SEPTEMBER
Entrepreneur Press
Robert Skrob (Tallahassee, FL) is the president of the IMA
and author of The Official Get Rich Guide to Information Marketing/Internet/New Business Enterprise
Marketing with Dan Kennedy and Bill Glazer. Paperback • 5½ × 7½ • 304 pp
Bob Regnerus (Chicago, IL),is an online marketing con- ISBN-13: 978-1-599182-54-4
sultant who specializes in effective direct response website
ISBN-10/MHID: 1-599182-54-8
design. He and his team are a certified Google Adwords firm,
$24.95TR ($26.95 CAN)
Yahoo Ambassadors, and charter members of the
Information Marketing Association (IMA). Rights: World
Related Title: PROMOTIONAL CAMPAIGN

Kennedy, Glazer, and Skrob: The Official Get Rich Guide • Ads in Entrepreneur magazine
to Information Marketing • Online Publicity and
Paperback • $24.95TR Promotions
978-1-599181-40-0 • 1-599181-40-1
216 Fall 2008
Surefire Series
A menu of today’s hottest business opportunities—each with a startup cost of
less than $5,000!
Focusing on low-startup costs and big profit potential, each all-inclusive guide delivers 55 unique
business opportunities in today’s most popular industries. Each book is an industry-specific resource
providing innovative business ideas and vital startup details such as industry education and/or
requirements, equipment needs, important licensing and permit information, revenue forecasts and
expansion plans. Ambitious entrepreneurs no longer have to wait for the “right” idea to come
along— the motivation, the ideas and the business plans are included in every Surefire guide.
• Ads in Entrepreneur magazine • Online Publicity and Promotions
55 SUREFIRE FOOD-RELATED BUSINESSES YOU

CAN START FOR UNDER $5,000
Entrepreneur Press and Cheryl Kimball
At more than a billion dollars, the food industry is evolving,

creating new opportunities for eager entrepreneurs.
Providing 55 different food-related ventures that cost under
$5,000 to start, the publishers at Entrepreneur give serious
and hopeful “foodies” the ideas, tools and essential business
specifics they need to turn their culinary craft into an addi-
tional income. This book goes beyond catering and restau-
rants and explores new innovative ideas that cost little to
start, providing a low-risk venture for food-lovers who want
to take their talent or dream and turn it into success.
• Focuses on the emerging trends within a billion dollar
industry
• Covers operation plans including home-based, retail
location, mail order and more
• Provides potential offshoot and expansion opportunities
for each business
SEPTEMBER
Entrepreneur Press • Small Business/Entrepreneurship • Paperback • 6 × 9 • 250-300 pp
ISBN-13: 978-1-599182-55-1 • ISBN-10/MHID: 1-599182-55-6 • $17.95TR ($19.95 CAN)
Rights: World
McGraw-Hill 217
55 SUREFIRE HOMEBASED 55 SUREFIRE INTERNET
BUSINESSES YOU CAN START FOR BUSINESSES YOU CAN START
UNDER $5,000 FOR UNDER $3,000
Entrepreneur Press and Cheryl Kimball Entrepreneur Press and Melissa Campanelli
Using the expert advice and business plans pro- A foolproof plan for new entrepreneurs, this
vided in this comprehensive guide, ambitious book introduces online business ideas, models
entrepreneurs will learn how to start their own and tools to help readers, technologically-savvy
homebased business, but for a fraction of tradi- or not, build their own profitable Internet
tional startup costs. Readers can choose from business. Inspired by the hottest online trends
55 of today’s hottest home-based businesses, and technology, this guide introduces low-risk,
learn business specifics, cost-effective startup cutting-edge ideas—all costing less than $3,000
basics and the ins and outs of running a suc- to start—but holding possibilities for big profit.
cessful business—all from the comfort of their • More than 70 percent of Americans are
own home. Internet users
• Outlines a variety of innovative home-business • Unlike current competitive titles, this book
ideas for any commitment level—recreational, goes beyond business basics, teaching social-
part-time or full-time media and new-technology concepts, how to
• Appeals to aspiring entrepreneurs who want engage visitors with interactive and evolving
to start small and work from home content, new revenue models, and more
SEPTEMBER NOVEMBER
Entrepreneur Press • Small Business/Entrepreneurship Entrepreneur Press • Small Business/Entrepreneurship
Paperback • 6 × 9 • 250-300 pp Paperback • 6 × 9 • 250-300 pp
ISBN-13: 978-1-599182-56-8 ISBN-13: 978-1-599182-61-2
$17.95TR ($19.95 CAN) $17.95TR ($19.95 CAN)
218 Fall 2008
KICKASS COPYWRITING IN 10 EASY STEPS

Build the Buzz and Sell the Sizzle
Susan Gunelius
Ten steps to effective, profit-boosting

marketing messages
Sparing entrepreneurs from the extraneous details
found in other copywriting books, professional copy-
writer Susan Gunelius instead gives them an immediate
solution to success—the 10-step copywriter’s outline.
In 10 easy-to-follow steps, business owners will
become masters at crafting marketing messages that
capture the attention of consumers, hold their interest
and motivate them to buy.
• Exclusive 10-step system teaches business owners the
art of writing sales-oriented copy that gets results
and saves the expense of hiring a professional
• The “copywriter’s outline” tool is provided to guide
beginners through the do’s and don’ts of effective
copywriting
• Real-world and fictitious examples offer techniques in
action
SEPTEMBER • Preface by Brian Clark of www.copyblogger.com, one
Entrepreneur Press of the top two marketing blogs
Small Business/Marketing • Susan Gunelius writes about branding and marketing
Paperback • 7 × 9 • 304 pp on her personal blog www.WomenOnBusiness.com,
ISBN-13: 978-1-599182-53-7
for b5media at www.Brandcurve.com and for Know
More Media at www.MarketingBlurb.com
ISBN-10/MHID: 1-599182-53-X
$21.95TR ($23.95 CAN) Susan Gunelius (Clermont, FL) has spent more than a
Rights: World decade developing and executing marketing programs for
some of the largest companies in the world, including divi-
sions of AT&T and HSBC. She is a freelance writer, copy-
PROMOTIONAL CAMPAIGN writer, and professional blogger on the topics of business,
branding and marketing.
• Online Publicity and
Promotions
• Tie-In with Author’s Blogs and Related Title:
Online Columns Kennedy: No B.S. Direct Marketing
Paperback • $12.95 TR
978-1-932531-57-2 • 1-932531-57-2
McGraw-Hill 219
3 WEEKS TO STARTUP
A High-Speed Guide to Starting a Business
Tim Berry and Sabrina Parsons
A high-speed guide to starting a business

Using the fastest resource in the world— the
Internet—this cutting edge guide removes the arduous,
time intensive leg-work traditionally involved in
startups. Authors Tim Berry and Sabrina Parsons show
entrepreneurs how to streamline the process by
pointing them to the faster, easier online world of
resources that can have them up and running in just
three weeks. Why do it the old fashioned way? There’s
a new business landscape for those that know how and
where to find resources, access industry specifics, cut
through red tape, and open a wealth of information and
tools that the old world didn’t have.
• Makes traditional startup methods obsolete by
streamlining the process using online tools and
resources
• Identifies online solutions for registration and incor-
poration, market research, expert advice and men-
toring, software tools, finding space and employees,
and more OCTOBER
• Covers Web 2.0, blogging and other new media Entrepreneur Press
technologies Small Business/Entrepreneurship
Tim Berry (Eugene, OR) is the founder and president of
ISBN-13: 978-1-599181-96-7
Palo Alto Software, bplans.com, and cofounder of Borland
International. He is the author of three business-planning ISBN-10/MHID: 1-599181-96-7
books and is a popular blogger and speaker. $19.95TR ($21.95 CAN)
Sabrina Parsons (Eugene, OF) is CEO of Palo Alto Rights: World
Software as well as the cofounder of Palo Alto Software UK,
Ltd., and Lighting Out.
Related Title: • Ads in Entrepreneur magazine
Berry: Plan-As-You-Go Business Plan • Online Publicity and
Paperback • $19.95TR Promotions
978-1-599181-90-5 • 1-599181-90-8 • Tie-In with Author’s Speaking
Events
• Co-promotion with Palo Alto
Software
220 Fall 2008
A Guide to Selling Your

Customers What They Really Want—No Matter
What Business You’re In
Sydney Biddle Barrows and Dan Kennedy
A revealing guide to the art of sales

Unlike any other sales book on the market, this one-of-a-kind sales guide goes beyond common sales
techniques and introduces a radically different approach. Infamous “Mayflower Madam” Sydney Biddle
Barrows and “Millionaire Maker” Dan Kennedy divulge the art of “experience sales,” and reveal
exclusive sales secrets for increasing sales and profits without increasing advertising expenses.
Through racy examples and entertaining anecdotes, readers are given unique sales pearls including
how to unearth their prospects’ unspoken expectations, how to appeal to current customers and
new prospects, and how to elevate the value of their service and product. Entrepreneurs learn how
to use interconnected sales processes such as sales choreography, reverse engineering and prospect
selection to create a complete, highly successful sales design that builds trust and induces new and
repeat sales. Provocative and clever, this guide invites sales professionals to think differently and pro-
vides the ultimate payoff for doing so—greater product value, quality leads, increased sales and
skyrocketing profits.
• Rather than the traditional shot-in-the-dark sales techniques provided by other sales guides,
Barrows and Kennedy offer more than 20 valuable sales actions that together create a unique sales
design applicable to any business
• Comprehensive instruction on how to manipulate client perceptions, anticipate client expectations
and build trusted relationships
• Provides a new, innovative approach for sales professionals and small-business owners, covering a
variety of sales details from hiring sales employees, scripting, presentation and more
• Author Sydney Biddle Barrows first book Mayflower Madam, which serves as the basis for this book,
was recognized by Fortune as one of the best business books of 1984
McGraw-Hill 221
Well known today for her innovative approach to sales, Sydney Biddle Barrows (Manhattan,
NY) is known for her time as the “Mayflower Madam,” when she founded and operated New
York’s most elite, premium-priced escort service. Upon her service’s closure in 1984, Barrows
wrote her first bestselling book, her autobiography Mayflower Madam. It was recognized as one of
the best business books of its year by Fortune.
Dan Kennedy’s (Phoenix,

AZ) business adventures have
included ownership of six
businesses. He appeared nine
consecutive years on the #1
seminar tour in America
sharing the platform with
former U.S. Presidents
Reagan, Ford, and Bush, as well
as General Colin Powel and
business leaders such as
Debbi Fields.
OCTOBER
Entrepreneur Press
Sales/Small Business/Entrepreneurship
ISBN-13: 978-1-599181-93-6
ISBN-10/MHID: 1-599181-93-2
$19.95TR ($21.95 CAN)
Rights: World
Related Title:
• Advance Galley Mailing
Kennedy: No B.S. Sales Success
• Ads in Entrepreneur magazine
978-1-932156-89-8 • 1-932156-89-5 • National Print and Broadcast
Publicity Campaign
• Online Publicity and Promotions
Speaking Events
• E-mail Campaign to
Kennedy-Glazer Inner Circle
222 Fall 2008
DOING BUSINESS BEYOND

AMERICA’S BORDERS
The do’s, don’ts and other details of conducting business in 40 different countries
Lawrence W.Tuller
Step-by-step guide to doing business

around the world
Covering 40 countries, business owners are taken
beyond America’s borders to enter a new world of
eager customers, ready financing, and high margins.
International trade expert Lawrence W. Tuller
empowers small business owners to compete with
giant transnational corporations and ease their burden
of stifling U.S. regulations and bankers reticence. Laced
with real-life anecdotes and examples, this book covers
which markets have the strongest demand, the best
ways to sell products, overseas transportation, fool-
proof payment methods, unique cultural anomalies, and
more.
• First book to provide analysis of opportunities in 40
countries and in-depth coverage of Brazil, Russia,
India, and China
• Covers offensive American habits, exporting,
importing, shipping, finance, foreign direct investment,
OCTOBER
cultural anomalies, women’s role in global trade,
Entrepreneur Press winning negotiations, and more
Small Business/Entrepreneurship
• Unlike most competitive titles, this book is region and
Paperback • 7 × 9 • 304 pp country specific giving readers valuable information
ISBN-13: 978-1-599182-57-5
• 90 percent of all U.S. companies engaged in global
ISBN-10/MHID: 1-599182-57-2
trade are small businesses
$21.95TR ($23.95 CAN)
Rights: World Lawrence W.Tuller (Berwyn, PA) is an international trade
consultant and the author of thirty books. He has more than
40 years of experience in global trade, and is currently
PROMOTIONAL CAMPAIGN involved with projects in Latin America and the Caribbean.

• National Print Publicity Related title:
Campaign Entrepreneur Press and Dorsey: Start Your Own
• Tie-In with Author’s Speaking Import/Export Business
Events Paperback • $17.95TR
978-1-599181-08-0 • 1-599181-08-8
McGraw-Hill 223
101 WAYS TO TURN YOUR BUSINESS GREEN

The Business Guide to Eco-Friendly Profits
Rich Mintzer
Green busines practices that save money

and boost profits
Going green is no longer an option, but a “must” for
successful businesses who want to turn greater profits,
expand their customer base, and compete in today’s
market. Knowing this, seasoned author Rich Mintzer
presents small-business owners with 101 ways to turn
their current company into a more successful,
sustainable, environmentally-friendly business. With this
book, business owners have the tools necessary to
modify their current business practices and
incorporate new, green practices while also saving
money, expanding their consumer base, and increasing
profits!
• Unlike competitive titles, doesn’t focues on “why” go
green and instead demonstrates “how”
• Green is a booming social and business trend
• Removes common fears such as cost, implementation
and timelines
• Wide range of cost-effective, practical solutions for
any level and any trade
OCTOBER
• Provides specific concepts for popular industries
including manufacturing and retail Entrepreneur Press
Small Business/Entrepreneurship
Rich Mintzer (Mt. Kisco, NY) is an expert in making compli-
cated topics reader friendly, including business, technology
ISBN-13: 978-1-599182-63-6
and environmental concerns. He has written more than 45
nonfiction books on a wide range of topics. He has also spent ISBN-10/MHID: 1-599182-63-7
20 years as a magazine journalist and the past several years $19.95TR ($21.95 CAN)
writing and producing web content. Rights: World
Related Title: PROMOTIONAL CAMPAIGN

Croston: 75 Green Businesses You Can Start to Make
Money and Make a Difference
Paperback • $19.95TR • Print Publicity Campaign
978-1-599181-80-6 • 1-599181-80-0 • Online Publicity and
Promotions
Speaking Events
224 Fall 2008
Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 200 pp • Rights: World
DESIGN AND LAUNCH AN ONLINE DESIGN AND LAUNCH AN ONLINE
WEB DESIGN BUSINESS IN A WEEK GIFT BUSINESS IN A WEEK
Entrepreneur Press and Jason R. Rich Entrepreneur Press and Cheryl Kimball
The expert advice in this guide allows web In just seven days, creative entrepreneurs learn
designers, and artists to turn their talent and the ins and outs of designing a fully functional
skills into a full-fledged, online-based service online gift shop, from web design to order ful-
business—in just seven days! Readers learn how fillment and more. Offering expert insight and
to develope and market a service-selling website unique ideas this hands-on guide provides gift
that will generate new clients, better service enthusiasts with a profitable platform to sell
existing clients, and create new sources of their goods and reach customers by the mil-
revenue. Covering all startup essentials, mar- lions!
keting, promotions and virtual operations, this • Online spending increased 76 percent from
guide gives artists the basics they need to get 2006 to 2007
paid for their passion.
• Unlike traditional gift shops, online shops can
• Covers SEM and SEO marketing be immediately profitable with minimal startup
• Removes technical jargon and provides investment
instruction that anyone can follow • Provides several, unique business ideas within
• Includes tips from industry experts as well as today’s hottest specialties—food, pets, hobbies,
hundreds of available tools and resources home goods, and holidays
DECEMBER NOVEMBER
ISBN-13: 978-1-599182-64-3 ISBN-13: 978-1-599182-65-0
$15.95TR ($17.95 CAN) $15.95TR ($17.95 CAN)
McGraw-Hill 225
Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 200 pp • Rights: World
DESIGN AND LAUNCH AN ONLINE DESIGN AND LAUNCH AN ONLINE
TRAVEL BUSINESS IN A WEEK NETWORKING BUSINESS IN A WEEK
Entrepreneur Press and Charlene Davis Entrepreneur Press and Julien Sharp
A total turn-key solution, this hands-on guide Presenting the basics of becoming the next
provides easy-to-follow techniques and profes- MySpace or Linked In, this online startup guide
sional advice leading readers to choose their shows networking junkies how to build and run
online travel specialty, build their service their own successful online networking site—in
website, find qualified providers, and set up a just seven days! Using the technology and
payment system and more—in just days. Going industry tricks and tips provided, they will learn
beyond startup, our experts also cover how to develop and find a host for their site,
automation techniques, marketing, and situa- generate traffic and membership, and build
tional tips for when the unexpected happens. advertising and other revenue streams.
• The online travel industry increased to $80 • The top seven networking sites saw a range of
billion in 2007 from $38 billion in 2006 72 to 774 percent increase in visitors from
• Most travel books are about how to own and 2006 to 2007
operate a travel agency, this is the first book • Unlike competitive titles, this guide offers
exclusively on how to set up an online travel clear-cut instructions and options for all tech-
business nical levels and within a wide range of costs
JANUARY 2009 JANUARY 2009

ISBN-13: 978-1-599182-67-4 ISBN-13: 978-1-599182-68-1
$15.95TR ($17.95 CAN) $15.95TR ($17.95 CAN)
226 Fall 2008
Essential information for starting and running more than 50

of today’s hottest businesses
A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL A PAPERB ACK ORIGINAL

START YOUR OWN START YOUR OWN START YOUR OWN
KID-FOCUSED NET SERVICES FASHION
BUSINESS AND BUSINESS ACCESSORIES
MORE BUSINESS
Party Planning, Gift and Bath
Products, Educational Toys and
Games, Plus-size Clothing,
Cooking Classes
OCTOBER NOVEMBER JANUARY 2009

Entrepreneur Press Entrepreneur Press Entrepreneur Press
Small Business/Entrepreneurship Small Business/Entrepreneurship Small Business/Entrepreneurship
Paperback · 7 × 9 · 200-250 pp Paperback · 7 × 9 · 200-250 pp Paperback · 7 × 9 · 200-250 pp
ISBN-13: 978-1-599182-58-2 ISBN-13: 978-1-599182-60-5 ISBN-13: 978-1-599182-70-4
ISBN-10/MHID: 1-599182-58-0 ISBN-10/MHID: 1-599182-60-2 ISBN-10/MHID: 1-599182-70-X
$17.95TR ($19.95 CAN) $17.95TR ($19.95 CAN) $17.95TR ($19.95 CAN)
Rights: World Rights: World Rights: World
McGraw-Hill 227
Bestsellers
START YOUR OWN RESTAURANT START YOUR OWN BUSINESS ON EBAY,

BUSINESS AND MORE SECOND EDITION
978-1-599180-20-5 • 1-599180-20-0 978-1-599180-86-1 • 1-599180-86-3
START YOUR OWN IMPORT/EXPORT START YOUR OWN EVENT PLANNING

BUSINESS, SECOND EDITION BUSINESS, SECOND EDITION
978-1-599181-08-0 •1-599181-08-8 978-1-599181-27-1 • 1-599181-27-4
START YOUR OWN E-BUSINESS START YOUR OWN CLOTHING STORE

Paperback • $17.95TR AND MORE, SECOND EDITION
978-1-599181-92-9 • 1-599181-92-4 Paperback • $17.95TR
978-1-599181-25-7 • 1-599181-25-8
START YOUR OWN BAR AND CLUB,
SECOND EDITION START YOUR OWN LAWN CARE
Paperback • $17.95TR OR LANDSCAPING BUSINESS,
978-1-599180-45-8 • 1-599180-45-6 SECOND EDITION
START YOUR OWN RETAIL BUSINESS 978-1-599180-89-2 • 1-599180-89-8
AND MORE, SECOND EDITION
Paperback • $17.95TR START YOUR OWN BLOGGING
978-1-599180-87-8 • 1-599180-87-1 BUSINESS
978-1-599180-47-2 • 1-599180-47-2
228 Fall 2008
SECOND EDITION
GUERRILLA MARKETING IN 30 DAYS

Jay Conrad Levinson and Al Lautenslager
Same winning guerrilla plan with added

techniques and tools for today’s
marketplace
Updated with fresh examples, the latest techniques and
trends, new success stories and new, practical mar-
keting habits for today’s aspiring “guerrillas,” this new
edition provides readers with the latest version of the
winning 30-day plan that has already helped thousands
achieve marketing success. The action-packed plan
provides readers with tactical exercises and specific
daily steps, helping them zero in on their marketing
goals in just 30 chapters and 30 days!
• New success stories of real businesses using guerrilla
marketing
• Updated online guerrilla marketing techniques,
includes: blogs, online networking, growing a targeted
e-mail list
• Updated implementation techniques
JANUARY 2009 • Added information on ways to increase the response
Entrepreneur Press to marketing
Marketing/Small Business/Entrepreneurship Jay Conrad Levinson (Orlando, FL) is the father of guerrilla
Paperback • 7 × 9 • 304 pp marketing, the bestselling marketing series in history, selling
ISBN-13: 978-1-599182-66-7 more than 14 million copies worldwide. He is the chairman
of Guerrilla Marketing International.
ISBN-10/MHID: 1-599182-66-1
Alfred J. Lautenslager (Naperville, IL) is an award-winning
$21.95TR ($23.95 CAN)
marketing/PR consultant, direct mail promotion specialist,
Previous ISBNs (2005) author, speaker, and entrepreneur. He is the principal of
978-1-932531-29-9 • 1-932531-29-7 Market For Profits and the president and owner of
Rights: World The Ink Well.
PROMOTIONAL CAMPAIGN Related Title:
• Ads in Entrepreneur magazine Entrepreneur Press: The Startup Guide to

Guerrilla Marketing
• Online Publicity and Promotions
Paperpack • $21.95
• Tie-In with Author’s Speaking Events
978-1-599181-53-0 • 1-599181-53-3
• Co-promotion with Guerrilla
Marketing University and Guerrilla
Coaching Association
11-229-250 index:Layout 1 3/6/08 4:08 PM Page 229
INDEX
230 Fall 2008
A u t h o r I n d ex
A Boccuzzi, Signal Processing in Wireless

Abramson, Oracle Database 11g: Communications 183
A Beginner’s Guide 148 Bodine, Perfect Phrases for Business School
Aggelou, Wireless Mesh Networking 181 Acceptance 110
Alam, Cosmetic Dermatology for Skin of Color 200 Bodine, Perfect Phrases for Law School
Acceptance 110
American Cancer Society, ACS Complete Guide to
Lymphedema, 2/e 205 Bodine, Perfect Phrases for Medical School
Acceptance 110
American Cancer Society, Kicking Butts, 2/e 204
Bonnet, 46 Science Fair Projects for the Evil
American Cancer Society, Quick Facts™
Genius 171
Colon Cancer, 2/e 202
Booher, Booher’s Rules of Business Grammar 37
American Diabetes Association, American
Diabetes Association’s Complete Guide to Bradley, When Things Get Crazy with Your
Diabetes, 4/e 212 Teen 80–81
American Diabetes Association, Diabetes & Heart Bradlow, Marketing for Financial Advisors 63
Healthy Meals for Two 209 Brown, MCTS Configuring Windows® Server
Ayres, Schaum’s Outline of Calculus, 5/e 104 2008 Application Infrastructure Study Guide
(Exam 70-643) 152
Azad, Windows Server 2008 Active Directory
Administration 161 Bryla, OCP Oracle Database 11g: Administration II
Exam Guide (Exam IZ0-053) 151
B Burgess, Pirates’ Pact, The 94–95
Bacal, Perfect Phrases For Small Business Owners 22
Buytendijk, Performance Leadership 26
Baguley, Teach Yourself Project Management,
new/e 85 C
Baumann, Cosmetic Dermatology: Principles and Camenson, Careers for History Buffs & Others
Practice, 2/e 200 Who Learn from the Past, 3/e 54
Beemer, Customer Rules, The 18 Camenson, Careers in Architecture, 3/e 55
Behravesh, Spin-Free Economics 41 Camenson, Opportunities in Forensic Science

Careers, rev/e 58
Bennett, Greening Your Home 175
Camenson, Opportunities in Psychology Careers,
Berry, 3 Weeks to Startup 219
rev/e 58
Bershadski, Michael Thomas Method™
Carney, Pediatric Practice: Neurology 198
Speak Russian Advanced 115
Carpenter, CompTIA Convergence+ Certification
®
Betrus, Complete Book of Perfect Phrases for Job
Study Guide 156
Seekers, The 21
Carroll, Red Rubber Ball at Work, The 32–33
Bhargava, RFID in the Supply Chain 185
Casarez, Reshaping Your Business with Web 2.0 167
Biddle Barrows, Uncensored Sales Strategies 220–221
Castle, Teach Yourself Tagalog Complete Course 133
Bittman, Trade Options Like a Professional 62
Chalmers, 16 Myths of a Diabetic Diet, 2/e 212
Blatner, Flexitarian Diet, The 68–69
Chapin, iSpeak Chinese Phrasebook 117
Bloch, Steam Turbines, 2/e 190
McGraw-Hill 231
Chapin, iSpeak Chinese Phrasebook, D

Summer 2008/e 117 Dallas, Green Business Basics 19
Chapin, iSpeak English Phrasebook 117 Danesi, Practice Makes Perfect: Complete Italian
Chapin, iSpeak French Beginner’s Course 117 Grammar 124
Chapin, iSpeak French Phrasebook 117 Davis, Inside China Investment Corp 9
Chapin, iSpeak German Phrasebook 117 De la Pena McCook, Opportunities in Library and
Chapin, iSpeak Greek Phrasebook 116 Information Science Careers, rev/e 58
Chapin, iSpeak Italian Beginner’s Course 117 de Roussy de Sales, Easy French Reader 119
Chapin, iSpeak Italian Phrasebook 117 Dewberry Companies, Land Development

Handbook 175
Chapin, iSpeak Japanese Phrasebook 117
Dieter, Peripheral Arterial Disease 199
Chapin, iSpeak Korean Phrasebook 116
DiMarzio, Android: A Programmer’s Guide 141
Chapin, iSpeak Portuguese Phrasebook 117
Dimic, Mixed Martial Arts Unleashed 92
Chapin, iSpeak Russian Phrasebook 116
Doherty, LANGE Procedures: Surgery 200
Chapin, iSpeak Spanish Beginner’s Course 117
Dore, Cold Regions Pavement Engineering 187
Chapin, iSpeak Spanish Phrasebook 117
Drapcho, Biofuels Engineering Processing
Chomycz, Planning Fiber Optic Networks 183
Technology 175
Christensen, Innovator’s Prescription, The 6–7
Drayer, Beauty Diet, The 76–77
Churchman, Art of Boat Names, The 102
Dulan, McGraw-Hill’s GRE, 2009/e 107
Clegg, Holly Clegg’s Trim and Terrific Diabetic
Dunphy, Baffled Parent’s Guide to Great Basketball
Cooking 212
Plays, The 97
Colan, Engaging The Hearts and Minds of All
Your Employees 14 E
Collins, Correct Your English Errors 120 Eberts, Careers for Bookworms & Other Literary
Companiotte, Golf Rules & Etiquette Simplified, Types, 4/e 54
rev/e 90 Eberts, Careers for Hard Hats & Other
Coogle, Teach Yourself German Complete Course, Construction Types, 2/e 54
4/e 133 Eckenfelder, Industrial Water Quality, 4/e 189
Cooney, Green Your Small Business 20 Editors of Chase’s, Chase’s Calendar of Events
Covens, Laparoscopic Surgery for Gynecologic 2009 74
Oncology 199 Editors of McGraw-Hill, Big Book of Jobs,
Cox, Teach Yourself Croatian Conversation 136 2009-2010/e 59
Cremins, Bobby Cremins’ Ultimate Offense 91 Editors of McGraw-Hill, McGraw-Hill’s Nursing

School Entrance Exams 109
Cross, Pediatric Epilepsy 200
Editors of McGraw-Hill, Resumes for Health &
Culp, MCITP: Windows® Server 2008 Enterprise
Medical Careers, 4/e 57
Administrator All-in-One Exam Guide
(Exams 70-640, 70-642, 70-643, 70- 647, Editors of McGraw-Hill, Resumes for the 50+ Job
70-620 and 70-624) 155 Hunter, 3/e 57
232 Fall 2008
Ellis, Just Enough Chinese 123 Friedman, Sustainable Residential Development 175
Entrepreneur Press, ClickStarts series 224–225 Friga, McKinsey Engagement, The 49
Entrepreneur Press, Design and Launch an Online Froehlich, Bull for All Seasons, A 29
Gift Business in a Week 224 Frost, Teach Yourself Photography, rev/e 88
Entrepreneur Press, Design and Launch an Online
Networking Business in a Week 225
G
Gallinelli, What Every Real Estate Investor Needs to
Know About Cash Flow . . . And 36 Other Key
Travel Business in a Week 225
Financial Measures, rev and exp/e 30
Garcia, Secrets of the White House Fellows 24–25
Web Design Business in a Week 224
Gardinier, VMware Infrastructure 3.X:
Entrepreneur Press, 55 Surefire Food-Related
The Official Guide 158
Businesses You Can Start for Under $5,000 216
Garner, Careers in Engineering, 3/e 55
Entrepreneur Press, 55 Surefire Homebased Businesses
You Can Start for Under $5,000 217 Garnero, Your First Year with Diabetes 208
Entrepreneur Press, 55 Surefire Internet Businesses Gawthorpe, Teach Yourself Writing for Magazines 86
You Can Start for Under $3,000 217 Gevorkian, Sustainable Energy Systems
Entrepreneur Press, Start Your Own Fashion Engineering 175
Accessories Business 226 Gibilisco, Alternative Energy Demystified 175
Entrepreneur Press, Start Your Own Kids-Focused Gibilisco, Calculus Know-It-All 172
Business and More 226 Giles, MCITP Windows® Server 2008 Administrator
Entrepreneur Press, Start Your Own Net Service All-in-One Exam Guide (Exams 70-640,
Business 226 70-642, 70-646) 154
Entrepreneur Press, Surefire series 216–217 Gomella, Clinician’s Pocket Drug Reference 2009 195
Epls, Say It Right in Chinese 123 Gonzales, CURRENT Practice Guidelines in
Erricker, Teach Yourself Buddhism, new/e 87 Primary Care 2009 200
Estrada, iSpeak Medical Spanish Phrasebook 128 Goodman, Michel Thomas Method™ Speak
Mandarin Chinese Advanced 115
Estrin, Innovate to Great 10–11
Gotteri, Teach Yourself Polish Complete Course 133
F Graham, Security Analysis, masters of value
Facella, Everything I Know About Business I investing/e 60–61
Learned at McDonald’s 34–35
Graham, Teach Yourself French Complete Course,
Fant, Perfect Phrases in American Sign Language 4/e 133
for Beginners 126
Grant, Cosmetic Surgery 200
Farrell, Aided Navigation 183
Greenberg, CRM at the Speed of Light, 4/e 168
Favaro, Smart Parenting During and After
Greenberger, CURRENT Diagnosis & Treatment
Divorce 79
in Gastroenterology, Hepatology, and
Feinsteinn, Pediatric Practice: Cardiology 198 Endoscopy 198
Fitz, Fundamentals of Communications Systems 183 Greensource, Emerald Architecture 175
McGraw-Hill 233
Gregoriou, Handbook of Credit Portfolio I

Management, The 62 Ivens, QuickBooks® 2009: The Official Guide 163
Grosz, Teach Yourself Your Evening Class: French 135
J
Gunelius, Kick-Ass Business Copywriting in 10
Jacobs, Excel® 2007 Charts Made Easy 164
Easy Steps 218
Jacot, J. D. Edwards EnterpriseOne: The Complete
H Reference 150
Hademenos, McGraw-Hill’s PCAT 111 Jang, Ubuntu Server Administration
™
160
Hanson, Procedures in Critical Care 198 Jayamaha, Energy-Efficient Building Systems 175
Harkins, In Search of Leadership 23 Jubb, French Grammar in Context, 3/e 114
Harman, Wire Bonding in Microelectronics, 2/e 182
K
Harper, Fuel Cell Projects for the Evil Genius 175
Kaiser, McGraw-Hill Manual of Colorectal
Harper, Solar Energy Projects for the Evil Genius 175
Surgery 199
Harrap, Harrap’s Chinese Phrasebook 123
Kane, Essentials of Clinical Geriatrics, 6/e 199
Hart-Davis, PC Quicksteps, 2/e 166
Kane, Working on Yourself Doesn’t Work 70
Harts, Microsoft® SQL Server™ 2008 Analytics and
Kase, Confident Leader, The 13
Data Visualization 146
Kattan-Ibarra, Teach Yourself Spanish Complete
Haselbach, Engineering Guide to LEED-New
Course, 3/e 133
Construction, The 175
Kattán-Ibarra, Spanish Grammar in Context, 2/e 114
Hay, CURRENT Pediatric Diagnosis & Treatment,
Keller, Green Your Home 8
19/e 198
Keller, Shift 5
Heller, Nuclear Cardiology: Technical
Applications 199 Keogh, Dosage Calculations Demystified 194
Herman, Wargaming for Leaders 45 Khan, Bridge and Highway Structure Rehabilitation
and Repair 188
Herzog, LANGE Q&A: Ultrasonography
Examination, 4/e 198 Kim, Modeling of Asphalt Concrete 186
Higgins, Ultimate Diabetes Meal Planner 211 Kollen-Rice, Buying Real Estate Foreclosures, 3/e 15
Hilgeman, McGraw-Hill’s U.S. Citizenship Test with Krantz, Discrete Mathematics Demystified 174
DVD 112 Kubba, Blueprint Reading 179
Hirsch, Regional Approach to Aesthetic
L
Rejuvenation 198
Lachance, Practice Makes Perfect: Basic English 125
Hoffman, Teach Yourself Judaism, new/e 87
Lairson, Oracle Siebel CRM On Demand
Horn, Microsoft® Silverlight™ 2.0: A Beginner’s
Reporting 149
Guide 138
Lambeck, Urban Construction Project
Hoste, Mathematica Demystified 174
Management 179
Hotsinpiller, PeopleSoft Developer’s Guide for
Lambert, Great Jobs for Business Majors, 3/e 56
PeopleTools & PeopleCode 150
Lambert, Great Jobs for Sociology Majors, 3/e 56
Hughes, 1,500 Calorie-A-Day Cookbook, The 82
234 Fall 2008
Langer, Quicken® 2009: The Official Guide 162 Matthews, Microsoft® Office 2007 Quicksteps 166
Larson, Delivering Business Intelligence with Matthews, Pilgrimage to Warren Buffet’s
Microsoft® SQL Server™ 2008 145 Omaha 16–17
Lawton, Teach Yourself Basic Mac Skills 86 Matthews, Quicksteps Guide to Skills for New
Le, First Aid Cases for the USMLE Step I 193 Managers, The 51
Le, First Aid for the USMLE Step I 2009 193 Max, Complete Book of Perfect Phrases for
Managers, The 21
Le, First Aid for the Wards, 4/e 192
Mayer, Schaum’s Outline of Trigonometry, 4/e 105
Le, First Aid Q&A for the USMLE Step I 193
Mayo, LINQ Programming 143
Lefèvre, Sampson Rock of Wall Street 44
McMorland Hunter, Teach Yourself Basic Gardening
Leitman, Build Your Own Electric Vehicle, 2/e 175
Skills 86
Levin, Uncomplicated Guide to Diabetes
McPhee, Current Medical Diagnosis & Treatment
Complications, The, 3/e 210
2009 196
Levinson, Guerilla Marketing in 30 Days, 2/e 228
Melaver, Green Building Bottom Line, The 178
Lewis, Biostatistics Demystified 194
Miller, Careers for Nightowls & Other Insomniacs,
Liao, Streetwise Mandarin Chinese, CD-Edition 123
3/e 54
Lipschutz, Schaum’s Outline of Linear Algebra,
Mills, Big Book of Diabetic Desserts, The 212
4/e 104
Mintzer, 101 Ways to Turn Your Business Green 223
Live ABC, Practice Makes Perfect Interactive:
Montoya, Brand Called You, The 31
Beginning Chinese 122
Morgentaler, Testosterone for Life 72
Loney, Oracle Database 11g: The Complete
Reference 147 Moskow, Sustainable Facilities 175
Lowry, Spanish in Plain English 121 Myers, MCTS Configuring Windows Server ®
2008 Network Infrastructure Study Guide

Lynch, No Need to Knock 40
(Exam 70-642) 153
M
N
Ma, Read and Speak Chinese 123
Nag, Biofuels Refining and Performance 175
MacMillan, Oracle Enterprise Content Management
Najafi, Trenchless Technology Piping 188
Strategies & Best Practices 149
Nanni-Tate, Easy Italian Step-by-Step 129
Madsen, ASP.NET 3.5 Programming 144
Nelson, How We Lead Matters 12
Makower, Strategies for the Green Economy 28
Newman, Enterprise 2.0 Implementation 159
Manson, Hot Flashes, Hormones and Your
Health 71 Nichols, Moving the Earth, 6/e 176
Martin, Teach Yourself Your Evening Class: Nisset, Dangerous French for Bad Boys and
Spanish 134 Girls 131
Martinez, Investing in Apartment Buildings 43 Nisset, Dangerous Spanish for Bad Boys and
Girls 131
Matthews, Build an eBay® Business Quicksteps,
2/e 167
McGraw-Hill 235
O Robinson, International Marine Book of Sailing,

Oppel, SQL: A Beginner’s Guide 139 The 98–99
Ó Sé, Teach Yourself Irish Complete Course 133 Rochester, Easy French Step-by-Step 129
Rosen, First Tip-Off, The 96
P
Rosenthal, Thyroid Sourcebook, The, 5/e 84
Paige, Cents of Style 78
Ross, Chinese Demystified 127
Patel, Pediatric Practice: Sports Medicine 198
Roszler, Sex and Diabetes 212
Pearson, Stop Self-Sabotage 46
Pecknold, Hard Core Hockey 93 S
Pereles, Cardiac Imaging Cases 198 Safier, Schaum’s Outline of Precalculus, 3/e 105
Perry, Excel® 2007 Macros Made Easy 165 Saggese, Easy Italian Reader 119
Petersen, Ubuntu™ Linux: The Complete Salmon, Opportunities in Visual Arts Careers,
Reference 159 rev/e 58
Petillo, Mutual Funds for the Utterly Confused 50 Samper, GPS and Galileo 182
Petruzzellis, Telephone Projects for the Evil Samuelle, Mike Meyers’ CompTIA® Security+™
Genius 170 Certification Passport, 2/e 157
Phillips, Locksmith and Security Professionals’ Sanders, ASP.NET 3.5: A Beginner’s Guide 140
Exam Study Guide 180 Schade, Building Strip-Planked Boats 101
Pillai, Space-Based Radar 183 Schildt, C# 3.0: A Beginner’s Guide
®
139
Plenderleith, Microsoft Visual Studio 2008
® ®
Schnepper, How to Pay Zero Taxes, 2009, 26/e 47
Programming 144 Scurfield, Beginner’s Chinese Script 123
Ponichtera, Quick & Healthy, 3/e 212 Scurfield, Teach Yourself Chinese Complete
Potter, Worrywart’s Companion, The 67 Course 133
Prahalad, New Age of Innovation, The 4 Selk, 10-Minute Toughness 100
Price, Lean Six Sigma for Federal Services 52 Shah, Pediatric Practice: Infectious Diseases 198
Price, Opportunities in Animal and Pet Care Shariff, 50 Green Projects for the Evil Genius 170
Careers, rev/e 58 Sharma, Bioinformatics 186
R Sherman, Outboard Engines, 2/e 102
Ramos, Search Engine Marketing 168 Shina, Green Electronics Design & Manufacturing 175
Rich, Mac Migration 214 Shropshire, Negotiate Like the Pros 42
Rich, Schaum’s Outline of Geometry, 4/e 104 Shteyn, How to Invent 171
Richardson, Sales Coaching, 2/e 36 Silver, Global Warming and Climate Change
Demystified 175
Richardson, Stop Telling, Start Selling, 3/e 36
Silver, What Helped Get Me Through 203
Richmond, Practice Makes Perfect: Basic Spanish 125
Sittig-Rolf, Power Referrals 27
Robertson, Teach Yourself Gaelic Conversation 136
Skolnik, Radar Handbook, 3/e 183
236 Fall 2008
Skrob, Official Get Rich Guide to Information Tardy, Easy Spanish Reader 119
Marketing on the Internet, The 215 Taub, Plastic Surgery: Clinical Problem Solving 199
Slack, Powerpoint® 2007 Graphics & Animation Taylor, Dermatology for Skin of Color 200
Made Easy 165
Tehranzadeh, Musculoskeletal Imaging 198
Slone, High-Power Audio Amplifier Construction
Thomas, Schaum’s Outline of Math for Liberal
Manual, 2/e 173
Arts Majors 105
Soyinka, Linux Administration: A Beginner’s Guide,
Thompson, Glycemic-Load Diet Cookbook, The 75
5/e 160
Thompson, Teach Yourself Political Philosophy 88
Spall, Investing in Gold 53
Tortoriello, Quantitative Strategies for Achieving
Speight, Synthetic Fuels Handbook 175
Alpha 63
Spiegel, Schaum’s Outline of Mathematical
Tsure, Teach Yourself Getting Started on
Handbook of Formulas and Tables, 3/e 105
Second Life 88
Spiegel, Schaum’s Outline of Probability and
Tsure, Teach Yourself Making Money on
Statistics, 3/e 105
Second Life 88
Springer, Master Teacher, The 108
Tuller, Doing Business Beyond America’s
Stanford, Teach Yourself Catholicism 87 Borders 222
Starbuck, Run Your Diesel Vehicle on Biofuels 173 Turner, Handbook of Project-Based Management,
Stead, First Aid for the Obstetrics & Gynecology The, 3/e 184
Clerkship 193
V
Stead, First Aid for the Pediatrics Clerkship 193
Vaswani, PHP 6: A Beginner’s Guide 140
Stead, First Aid for the Surgery Clerkship, 2/e 199
Vaughns, Nursing Fundamentals Demystified 195
Stearns, Opportunities in Interior Design &
Vellaccio, Teach Yourself Portuguese Complete
Decorating Careers, rev/e 58
Course, new/e 132
Stein, Heal Pelvic Pain 66
Vellacio, Teach Yourself Italian Complete Course 133
Steinbacher, First Aid Q&A for the NBDE Part I 198
Velte, Green It 161
Steinberg, McGraw-Hill’s Conquering the TOEFL
Vernon, Teach Yourself Humanism 87
Listening Section for Your iPod 106
Vickers, Teach Yourself NLP, rev/e 85
Stephens, Schaum’s Outline of Statistics in
Psychology 105 Volakis, Antenna Engineering Handbook, 4e 183
Suhanovs, MCTS Configuring Windows® Server W

2008 Active Directory Study Guide
Wang, Mechanics of Asphalt 187
(Exam 70-640) 153
Warrell, Find Your Courage 48
Sullivan, Practical Array Processing 181
Warshaw, Guide to Healthy Restaurant Eating,
Swan, Polish Verbs & Essentials of Grammar 118
3/e 212
Sweeney, Teach Yourself Writing Poetry, new/e 86
Watson, OCA Oracle Database 11g: SQL
T Fundamentals I Exam Guide (Exam IZ0-051) 151
Tapscott, Grown Up Digital 38–39

McGraw-Hill 237
West, Breastfeeding Mother’s Guide to Making

More Milk, The 83
White, CompTIA® Security+™ All-in-One Exam
Guide, 2/e 157
White, Teach Yourself Saving Energy in the Home 85
Wightwick, Michael Thomas Method™ Speak
Arabic Advanced 115
Wightwick, Your First 100 Words in Chinese 123
Wing, Get Your Captain’s License, 4/e 93
Wirsing, Ultimate Spanish Phrase Finder, The 130
Woodson, Be a Successful Green Builder 177
Woodson, Be a Successful Green Land Developer 177
Woodson, Plumber’s Troubleshooting Guide, The,
2/e 180
Wootton, Teach Yourself Training Your Brain for the
Over 50s 85
X
Xie, Schaum’s Outline of Chinese Vocabulary 123
Y
Yang, Design for Six Sigma, 2/e 185
Yeon, Teach Yourself Korean Complete Course 133
Yoegel, Perfect Phrases For Landlords and
Property Managers 22
Yudelson, Green Building 175
Z
Zee, Brain and Spine Patterns 199
238 Fall 2008
T i t l e I n d ex
A Build an eBay® Business Quicksteps, 2/e, Matthews 167

ACS Complete Guide to Lymphedema, 2/e, Building Strip-Planked Boats, Schade 101
American Cancer Society 205 Build Your Own Electric Vehicle, 2/e, Leitman 175
Aided Navigation, Farrell 183 Bull for All Seasons, A, Froehlich 29
Alternative Energy Demystified, Gibilisco 175 Buying Real Estate Foreclosures, 3/e, Kollen-Rice 15
American Diabetes Association’s Complete Guide
to Diabetes, 4/e, American Diabetes Association 212
C
C#® 3.0: A Beginner’s Guide, Schildt 139
Android: A Programmer’s Guide, DiMarzio 141
Calculus Know-It-All, Gibilisco 172
Antenna Engineering Handbook, 4e, Volakis 183
Cardiac Imaging Cases, Pereles 198
Art of Boat Names, The, Churchman 102
Careers for Bookworms & Other Literary Types,
ASP.NET 3.5: A Beginner’s Guide, Sanders 140
4/e, Eberts 54
ASP.NET 3.5 Programming, Madsen 144
Careers for Hard Hats & Other Construction
B Types, 2/e, Eberts 54
Baffled Parent’s Guide to Great Basketball Plays, Careers for History Buffs & Others Who Learn
The, Dunphy 97 from the Past, 3/e, Camenson 54
Be a Successful Green Builder, Woodson 177 Careers for Nightowls & Other Insomniacs, 3/e,
Be a Successful Green Land Developer, Woodson 177 Miller 54
Beauty Diet, The, Drayer 76–77 Careers in Architecture, 3/e, Camenson 55
Beginner’s Chinese Script, Scurfield 123 Careers in Engineering, 3/e, Garner 55
Big Book of Diabetic Desserts, The, Mills 212 Chase’s Calendar of Events 2009, Editors of
Chase’s 74
Big Book of Jobs, 2009-2010/e, Editors of
McGraw-Hill 59 Chinese Demystified, Ross 127
Biofuels Engineering Processing Technology, ClickStarts series, Entrepreneur Press 224–225

Drapcho 175 Clinician’s Pocket Drug Reference 2009, Gomella 195
Biofuels Refining and Performance, Nag 175 Cold Regions Pavement Engineering, Dore 187
Bioinformatics, Sharma 186 Complete Book of Perfect Phrases for Job Seekers,
Biostatistics Demystified, Lewis 194 The, Betrus 21
Blueprint Reading, Kubba 179 Complete Book of Perfect Phrases for Managers,
The, Max 21
Bobby Cremins’ Ultimate Offense, Cremins 91
CompTIA® Convergence+ Certification Study
Booher’s Rules of Business Grammar, Booher 37
Guide, Carpenter 156
Brain and Spine Patterns, Zee 199
CompTIA® Security+™ All-in-One Exam Guide,
Brand Called You, The, Montoya 31
2/e, White 157
Breastfeeding Mother’s Guide to Making More
Confident Leader, The, Kase 13
Milk, The, West 83
Correct Your English Errors, Collins 120
Bridge and Highway Structure Rehabilitation and
Repair, Khan 188
McGraw-Hill 239
T i t l e I n d ex
Cosmetic Dermatology: Principles and Practice, 2/e, E

Baumann 200 Easy French Reader, de Roussy de Sales 119
Cosmetic Dermatology for Skin of Color, Alam 200 Easy French Step-by-Step, Rochester 129
Cosmetic Surgery, Grant 200 Easy Italian Reader, Saggese 119
CRM at the Speed of Light, 4/e, Greenberg 168 Easy Italian Step-by-Step, Nanni-Tate 129
CURRENT Diagnosis & Treatment in Easy Spanish Reader, Tardy 119
Gastroenterology, Hepatology, and Endoscopy,
Emerald Architecture, Greensource 175
Greenberger 198
Energy-Efficient Building Systems, Jayamaha 175
Current Medical Diagnosis & Treatment 2009,
Engaging The Hearts and Minds of All Your
McPhee 196
Employees, Colan 14
CURRENT Pediatric Diagnosis & Treatment, 19/e,
Engineering Guide to LEED-New Construction,
Hay 198
The, Haselbach 175
CURRENT Practice Guidelines in Primary Care
Enterprise 2.0 Implementation, Newman 159
2009, Gonzales 200
Essentials of Clinical Geriatrics, 6/e, Kane 199
Customer Rules, The, Beemer 18
Everything I Know About Business I Learned at
D McDonald’s, Facella 34–35
Dangerous French for Bad Boys and Girls, Excel 2007 Charts Made Easy, Jacobs
®
164
Nisset 131
Excel® 2007 Macros Made Easy, Perry 165
Dangerous Spanish for Bad Boys and Girls,
Nisset 131 F
Delivering Business Intelligence with Microsoft ® 1,500 Calorie-A-Day Cookbook, The, Hughes 82
SQL Server™ 2008, Larson 145 55 Surefire Food-Related Businesses You Can Start
Dermatology for Skin of Color, Taylor 200 for Under $5,000, Entrepreneur Press 216
Design and Launch an Online Gift Business in a Week, 55 Surefire Homebased Businesses You Can Start
Entrepreneur Press 224 for Under $5,000, Entrepreneur Press 217
Design and Launch an Online Networking 55 Surefire Internet Businesses You Can Start
Business in a Week, Entrepreneur Press 225 for Under $3,000, Entrepreneur Press 217
Design and Launch an Online Travel Business 50 Green Projects for the Evil Genius, Shariff 170
in a Week, Entrepreneur Press 225 Find Your Courage, Warrell 48
Design and Launch an Online Web Design First Aid Cases for the USMLE Step I, Le 193
Business in a Week, Entrepreneur Press 224 First Aid for the Obstetrics & Gynecology
Design for Six Sigma, 2/e, Yang 185 Clerkship, Stead 193
Diabetes & Heart Healthy Meals for Two, American First Aid for the Pediatrics Clerkship, Stead 193
Diabetes Association 209 First Aid for the Surgery Clerkship, 2/e, Stead 199
Discrete Mathematics Demystified, Krantz 174 First Aid for the USMLE Step I 2009, Le 192
Doing Business Beyond America’s Borders, Tuller 222 First Aid for the Wards, 4/e, Le 193
Dosage Calculations Demystified, Keogh 194 First Aid Q&A for the NBDE Part I, Steinbacher 198
240 Fall 2008
T i t l e I n d ex
First Aid Q&A for the USMLE Step I, Le 193 Hard Core Hockey, Pecknold 93
First Tip-Off, The, Rosen 96 Harrap’s Chinese Phrasebook, Harrap 123
Flexitarian Diet, The, Blatner 68–69 Heal Pelvic Pain, Stein 66
46 Science Fair Projects for the Evil Genius, High-Power Audio Amplifier Construction Manual,
Bonnet 171 2/e, Slone 173
French Grammar in Context, 3/e, Jubb 114 Holly Clegg’s Trim and Terrific Diabetic Cooking,
Fuel Cell Projects for the Evil Genius, Harper 175 Clegg 212
Fundamentals of Communications Systems, Fitz 183 Hot Flashes, Hormones and Your Health, Manson 71
How to Invent, Shteyn 171
G
How to Pay Zero Taxes, 2009, 26/e, Schnepper 47
Get Your Captain’s License, 4/e, Wing 93
How We Lead Matters, Nelson 12
Global Warming and Climate Change
Demystified, Silver 175 I
Glycemic-Load Diet Cookbook, The, Thompson 75 . . . in Context series 114
Golf Rules & Etiquette Simplified, rev/e, Industrial Water Quality, 4/e, Eckenfelder 189
Companiotte 90 Innovate to Great, Estrin 10–11
GPS and Galileo, Samper 182 Innovator’s Prescription, The, Christensen 6–7
Great Jobs for Business Majors, 3/e, Lambert 56 In Search of Leadership, Harkins 23
Great Jobs for Sociology Majors, 3/e, Lambert 56 Inside China Investment Corp, Davis 9
Green Building, Yudelson 175 International Marine Book of Sailing, The,
Green Building Bottom Line, The, Melaver 178 Robinson 98–99
Green Business Basics, Dallas 19 Investing in Apartment Buildings, Martinez 43
Green Electronics Design & Manufacturing, Investing in Gold, Spall 53
Shina 175 iSpeak Chinese Phrasebook, Chapin 117
Greening Your Home, Bennett 175 iSpeak Chinese Phrasebook, Summer 2008/e,
Green It, Velte 161 Chapin 117
Green Your Home, Keller 8 iSpeak English Phrasebook, Chapin 117
Green Your Small Business, Cooney 20 iSpeak French Beginner’s Course, Chapin 117
Grown Up Digital, Tapscott 38–39 iSpeak French Phrasebook, Chapin 117
Guerilla Marketing in 30 Days, 2/e, Levinson 228 iSpeak German Phrasebook, Chapin 117
Guide to Healthy Restaurant Eating, 3/e, iSpeak Greek Phrasebook, Chapin 116
Warshaw 212 iSpeak Italian Beginner’s Course, Chapin 117
H iSpeak Italian Phrasebook, Chapin 117
Handbook of Credit Portfolio Management, The, iSpeak Japanese Phrasebook, Chapin 117
Gregoriou 62 iSpeak Korean Phrasebook, Chapin 116
Handbook of Project-Based Management, The, iSpeak Medical Spanish Phrasebook, Estrada 128
3/e, Turner 184
McGraw-Hill 241
T i t l e I n d ex
iSpeak Portuguese Phrasebook, Chapin 117 McGraw-Hill’s GRE, 2009/e, Dulan 107
iSpeak Russian Phrasebook, Chapin 116 McGraw-Hill’s Nursing School Entrance Exams,
iSpeak Spanish Beginner’s Course, Chapin 117 Editors of McGraw-Hill 109
iSpeak Spanish Phrasebook, Chapin 117 McGraw-Hill’s PCAT, Hademenos 111

McGraw-Hill’s U.S. Citizenship Test with DVD,
J Hilgeman 112
J. D. Edwards EnterpriseOne: The Complete
MCITP: Windows® Server 2008 Enterprise
Reference, Jacot 150
Administrator All-in-One Exam Guide
Just Enough Chinese, Ellis 123 (Exams 70-640, 70-642, 70-643, 70- 647,
70-620 and 70-624), Culp 155
K
MCITP Windows® Server 2008 Administrator
Kick-Ass Business Copywriting in 10 Easy Steps,
All-in-One Exam Guide (Exams 70-640, 70-642,
Gunelius 218
70-646), Giles 154
Kicking Butts, 2/e, American Cancer Society 204
McKinsey Engagement, The, Friga 49
L MCTS Configuring Windows Server 2008
®
Land Development Handbook, Dewberry Active Directory Study Guide (Exam 70-640),
Companies 175 Suhanovs 153
LANGE Procedures: Surgery, Doherty 200 MCTS Configuring Windows Server 2008
®
Application Infrastructure Study Guide

LANGE Q&A: Ultrasonography Examination, 4/e,
(Exam 70-643), Brown 152
Herzog 198
MCTS Configuring Windows Server 2008
®
Laparoscopic Surgery for Gynecologic Oncology,
Network Infrastructure Study Guide
Covens 199
(Exam 70-642), Myers 153
Lean Six Sigma for Federal Services, Price 52
Mechanics of Asphalt, Wang 187
LINQ Programming, Mayo 143
Michael Thomas Method™ Speak Arabic
Linux Administration: A Beginner’s Guide, 5/e,
Advanced, Wightwick 115
Soyinka 160
Michael Thomas Method™ Speak Mandarin
Locksmith and Security Professionals’ Exam Study
Chinese Advanced, Goodman 115
Guide, Phillips 180
Michael Thomas Method Speak Russian
™
M Advanced, Bershadski 115

Mac Migration, Rich 214 Microsoft Office 2007 Quicksteps, Matthews
®
166
Marketing for Financial Advisors, Bradlow 63 Microsoft Silverlight 2.0: A Beginner’s Guide,
® ™
Master Teacher, The, Springer 108 Horn 138
Mathematica Demystified, Hoste 174 Microsoft SQL Server 2008 Analytics and Data
® ™
Visualization, Harts 146

McGraw-Hill Manual of Colorectal Surgery,
Kaiser 199 Microsoft® Visual Studio® 2008 Programming,
Plenderleith 144
McGraw-Hill’s Conquering the TOEFL Listening
Section for Your iPod, Steinberg 106 Mike Meyers’ CompTIA Security+ Certification
® ™
Passport, 2/e, Samuelle 157

242 Fall 2008
T i t l e I n d ex
Mixed Martial Arts Unleashed, Dimic 92 Oracle Enterprise Content Management Strategies
Modeling of Asphalt Concrete, Kim 186 & Best Practices, MacMillan 149
Moving the Earth, 6/e, Nichols 176 Oracle Siebel CRM On Demand Reporting,
Lairson 149
Musculoskeletal Imaging, Tehranzadeh 198
Outboard Engines, 2/e, Sherman 102
Mutual Funds for the Utterly Confused, Petillo 50
N P
PC Quicksteps, 2/e, Hart-Davis 166
Negotiate Like the Pros, Shropshire 42
Pediatric Epilepsy, Cross 200
New Age of Innovation, The, Prahalad 4
Pediatric Practice: Cardiology, Feinsteinn 198
No Need to Knock, Lynch 40
Pediatric Practice: Infectious Diseases, Shah 198
Nuclear Cardiology: Technical Applications, Heller 199
Pediatric Practice: Neurology, Carney 198
Nursing Fundamentals Demystified, Vaughns 195
Pediatric Practice: Sports Medicine, Patel 198
O PeopleSoft Developer’s Guide for PeopleTools &
OCA Oracle Database 11g: SQL Fundamentals I PeopleCode, Hotsinpiller 150
Exam Guide (Exam IZ0-051), Watson 151
Perfect Phrases for Business School Acceptance,
OCP Oracle Database 11g: Administration II Exam Bodine 110
Guide (Exam IZ0-053), Bryla 151
Perfect Phrases For Landlords and Property
Official Get Rich Guide to Information Marketing Managers, Yoegel 22
on the Internet, The, Skrob 215
Perfect Phrases for Law School Acceptance,
101 Ways to Turn Your Business Green, Mintzer 223 Bodine 110
Opportunities in Animal and Pet Care Careers, Perfect Phrases for Medical School Acceptance,
rev/e, Price 58 Bodine 110
Opportunities in Forensic Science Careers, rev/e, Perfect Phrases For Small Business Owners, Bacal 22
Camenson 58
Perfect Phrases in American Sign Language for
Opportunities in Interior Design & Decorating Beginners, Fant 126
Careers, rev/e, Stearns 58
Performance Leadership, Buytendijk 26
Opportunities in Library and Information Science
Peripheral Arterial Disease, Dieter 199
Careers, rev/e, De la Pena McCook 58
PHP 6: A Beginner’s Guide, Vaswani 140
Opportunities in Psychology Careers, rev/e,
Pilgrimage to Warren Buffet’s Omaha,
Camenson 58
Matthews 16–17
Opportunities in Visual Arts Careers, rev/e,
Pirates’ Pact, The, Burgess 94–95
Salmon 58
Planning Fiber Optic Networks, Chomycz 183
Oracle Database 11g: A Beginner’s Guide,
Abramson 148 Plastic Surgery: Clinical Problem Solving, Taub 199
Oracle Database 11g: The Complete Reference, Plumber’s Troubleshooting Guide, The, 2/e,
Loney 147 Woodson 180
Polish Verbs & Essentials of Grammar, Swan 118
McGraw-Hill 243
T i t l e I n d ex
Powerpoint® 2007 Graphics & Animation Sampson Rock of Wall Street, Lefèvre 44
Made Easy, Slack 165 Say It Right in Chinese, Epls 123
Power Referrals, Sittig-Rolf 27 Schaum’s Outline of Calculus, 5/e, Ayres 104
Practical Array Processing, Sullivan 181 Schaum’s Outline of Chinese Vocabulary, Xie 123
Practice Makes Perfect: Basic English, Lachance 125 Schaum’s Outline of Geometry, 4/e, Rich 104
Practice Makes Perfect: Basic Spanish, Richmond 125 Schaum’s Outline of Linear Algebra, 4/e,
Practice Makes Perfect: Complete Italian Grammar, Lipschutz 104
Danesi 124 Schaum’s Outline of Mathematical Handbook of
Practice Makes Perfect Interactive: Beginning Formulas and Tables, 3/e, Spiegel 105
Chinese, Live ABC 122 Schaum’s Outline of Math for Liberal Arts Majors,
Procedures in Critical Care, Hanson 198 Thomas 105
Schaum’s Outline of Precalculus, 3/e, Safier 105
Q
Schaum’s Outline of Probability and Statistics, 3/e,
Quantitative Strategies for Achieving Alpha,
Spiegel 105
Tortoriello 63
Schaum’s Outline of Statistics in Psychology,
Quick & Healthy, 3/e, Ponichtera 212
Stephens 105
QuickBooks® 2009: The Official Guide, Ivens 163
Schaum’s Outline of Trigonometry, 4/e, Mayer 105
Quicken® 2009: The Official Guide, Langer 162
Search Engine Marketing, Ramos 168
Quick Facts™ Colon Cancer, 2/e,
Secrets of the White House Fellows, Garcia 24–25
American Cancer Society 202
Security Analysis, 3/e, Graham 60–61
Quicksteps Guide to Skills for New Managers,
The, Matthews 51 Sex and Diabetes, Roszler 212
Shift, Keller 5
R
Signal Processing in Wireless Communications,
Radar Handbook, 3/e, Skolnik 183
Boccuzzi 183
Read and Speak Chinese, Ma 123
16 Myths of a Diabetic Diet, 2/e, Chalmers 212
Red Rubber Ball at Work, The, Carroll 32–33
Smart Parenting During and After Divorce,
Regional Approach to Aesthetic Rejuvenation, Favaro 79
Hirsch 198
Solar Energy Projects for the Evil Genius,
Reshaping Your Business with Web 2.0, Casarez 167 Harper 175
Resumes for Health & Medical Careers, 4/e, Space-Based Radar, Pillai 183
Editors of McGraw-Hill 57
Spanish Grammar in Context, 2/e, Kattán-Ibarra 114
Resumes for the 50+ Job Hunter, 3/e, Editors of
Spanish in Plain English, Lowry 121
McGraw-Hill 57
Spin-Free Economics, Behravesh 41
RFID in the Supply Chain, Bhargava 185
SQL: A Beginner’s Guide, Oppel 139
Run Your Diesel Vehicle on Biofuels, Starbuck 173
Start Your Own Fashion Accessories Business,
S Entrepreneur Press 226
Sales Coaching, 2/e, Richardson 36

244 Fall 2008
T i t l e I n d ex
Start Your Own Kids-Focused Business and More, Teach Yourself Making Money on Second Life,
Entrepreneur Press 226 Tsure 88
Start Your Own Net Service Business, Teach Yourself NLP, rev/e, Vickers 85
Entrepreneur Press 226 Teach Yourself Photography, rev/e, Frost 88
Steam Turbines, 2/e, Bloch 190 Teach Yourself Polish Complete Course, Gotteri 133
Stop Self-Sabotage, Pearson 46 Teach Yourself Political Philosophy, Thompson 88
Stop Telling, Start Selling, 3/e, Richardson 36 Teach Yourself Portuguese Complete Course,
Strategies for the Green Economy, Makower 28 new/e, Vellaccio 132
Streetwise Mandarin Chinese, CD-Edition, Liao 123 Teach Yourself Project Management, new/e,
Surefire series, Entrepreneur Press 216–217 Baguley 85
Sustainable Energy Systems Engineering, Teach Yourself Saving Energy in the Home, White 85
Gevorkian 175 Teach Yourself Spanish Complete Course, 3/e,
Sustainable Facilities, Moskow 175 Kattan-Ibarra 133
Sustainable Residential Development, Friedman 175 Teach Yourself Tagalog Complete Course, Castle 133
Synthetic Fuels Handbook, Speight 175 Teach Yourself Training Your Brain for the Over 50s,
Wootton 85
T Teach Yourself Writing for Magazines, Gawthorpe 86
Teach Yourself Basic Gardening Skills, McMorland
Teach Yourself Writing Poetry, new/e, Sweeney 86
Hunter 86
Teach Yourself Your Evening Class: French, Grosz 135
Teach Yourself Basic Mac Skills, Lawton 86
Teach Yourself Your Evening Class: Spanish,
Teach Yourself Buddhism, new/e, Erricker 87
Martin 134
Teach Yourself Catholicism, Stanford 87
Telephone Projects for the Evil Genius,
Teach Yourself Chinese Complete Course, Petruzzellis 170
Scurfield 133
10-Minute Toughness, Selk 100
Teach Yourself Croatian Conversation, Cox 136
Testosterone for Life, Morgentaler 72
Teach Yourself French Complete Course, 4/e,
3 Weeks to Startup, Berry 219
Graham 133
Thyroid Sourcebook, The, 5/e, Rosenthal 84
Teach Yourself Gaelic Conversation, Robertson 136
Trade Options Like a Professional, Bittman 62
Teach Yourself German Complete Course, 4/e,
Trenchless Technology Piping, Najafi 188
Coogle 133
Teach Yourself Getting Started on Second Life, U
Tsure 88 Ubuntu™ Linux: The Complete Reference,
Teach Yourself Humanism, Vernon 87 Petersen 159
Teach Yourself Irish Complete Course, Ó Sé 133 Ubuntu™ Server Administration, Jang 160
Teach Yourself Italian Complete Course, Vellacio 133 Ultimate Diabetes Meal Planner, Higgins 211
Teach Yourself Judaism, new/e, Hoffman 87 Ultimate Spanish Phrase Finder, The, Wirsing 130
Teach Yourself Korean Complete Course, Yeon 133 Uncensored Sales Strategies, Biddle Barrows 220–221
McGraw-Hill 245
T i t l e I n d ex
Uncomplicated Guide to Diabetes Complications,

The, 3/e, Levin 210
Urban Construction Project Management,
Lambeck 179
V
VMware Infrastructure 3.X: The Official Guide,
Gardinier 158
W
Wargaming for Leaders, Herman 45
What Every Real Estate Investor Needs to Know
About Cash Flow...And 36 Other Key Financial
Measures, rev and exp/e, Gallinelli 30
What Helped Get Me Through, Silver 203
When Things Get Crazy with Your Teen,
Bradley 80–81
Windows Server 2008 Active Directory
Administration, Azad 161
Wire Bonding in Microelectronics, 2/e, Harman 182
Wireless Mesh Networking, Aggelou 181
Working on Yourself Doesn’t Work, Kane 70
Worrywart’s Companion, The, Potter 67
Y
Your First 100 Words in Chinese, Wightwick 123
Your First Year with Diabetes, Garnero 208
246 Fall 2008
Notes
McGraw-Hill 247
Notes
248 Fall 2008
Notes
McGraw-Hill 249
Notes
250 Fall 2008
Notes
12-251-256 order info:Layout 1 3/6/08 3:54 PM Page 251
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