Investment Opportunity Teaser

--Project Arsenal-About Arsenal

Product Line

Established in 2009, Arsenal is a technology venture focused on creating & delivering innovative technology solutions, mobile applications serving multiple platforms of corporations & end-users. Serious contender in VAS space seeking to create innovative products/solutions which keep evolving with time. Strong growth experienced in solution offerings having started with messaging solutions (intelligent messaging service, social networking, artificial intelligence solutions), moving to device applications and further into business critical enterprise solutions (CRM solutions). Led by two technocrats & visionary entrepreneurs, supported by a team of well qualified IT professionals & enthusiasts Currently 30+ members team; scheduled to reach 50 people mark by end of 2013 Company has a strong corporate & end user base in Nigeria, Ghana, India and U.S., poised to grow 3x within next 12 months Focus on unique projects, newer enterprise solutions/apps offering going forward Plans to launch solutions & services in South Africa, Ghana, Kenya, Cameroon soon Strong market response led to profitable operations in inception year (2009) itself Revenues expected to reach new records by end of 2013 Healthy EBITDA / post tax earnings margin of 30% & 12% respectively PC/server based software-based solutions offering seamless connectivity with mobiles for enhanced functioning capabilities
MESSAGING SOLUTIONS:

Management Team

Leveraging SMS/USSD platform to create content rich services for corporations & end users alike

Growth Strategy

DEVICE APPLICATIONS:

Financials

Constantly evolving application solutions for businesses (marketing /branding) & consumers (games/ utilities/social network)

Transaction/Purpose:
Opportunity to invest ` 6.0 crores to provide for:

Expansion into new markets/product launch/marketing expenses Add developer team & infrastructure facilities Acquisition of innovative ventures/product company Established proof-of-concept & market acceptance in target markets Shortened development lifecycle, multiple opportunities to launch new product / concept in a matter of few weeks Young, enthusiastic team with proven experience; their deliveries / leadership has been accepted by the industry Cost effective development platform providing unrestricted scalability potential Globally, telcos are promoting value added services strongly to offset decline in voice & SMS tariffs; facilitated by steady penetration of smartphones, availability of vernacular content, adoption of 3G/4G services by multiple geographies New opportunities have emerged in areas such as mCommerce, mHealthcare across targeted geographies including U.S. & African continent App downloads to reach 76.9bn by 2014 (worth $35bn) globally; worldwide SMS traffic expected to touch 9.6tn by 2015, up from 7.8tn in 2011 Nigerian telecom market amongst fastest growing African markets with subscriber base of 119m; North American market is a leader with strong demand & ARPU of $55 pm

Key Clients & Partnerships

Multiple players in telecom, finance space; new alliances being processed

Why Arsenal?

Quick Industry Facts - India

mVAS market in India to grow to `33,280 crore by 2013, up 28% from current level of `26,000 crore Application development software market in India is expected to grow 22.6% to reach over $227mn in 2013

Industry Highlights