CyberKnife Robotic Radiosurgery System It is a robotic radiosurgery system with innovative design which can target tumors anywhere

in the body with sub-millimeter accuracy. It can track, detect and correct the tumor and patient movement throughout the treatment. The best thing is that its a pain free treatment and the patient does not need to bring head and body frames.

STP:
1-Segmentation: Geographic Segmentation: In geographic segmentation our attention will be on the Health centers of Kuwait including clinics and hospitals. Demographic: Tumor and cancer patients are our demographic segments. Psychographic: Educated patients who understand our technology are in this segment. 2-Targeting: Our potential target markets for CyberKnife are Tumor and cancer patients who really want the cure of their disease and are not afraid of our technology Kuwait

3-Strategic Positioning: For positioning the firm has to consider for each potential segment, how it would approach serving that group of customers and how it would want to be perceived by those customers. It could be done by a slogan that is based on patriotism which could stand out in the minds of customers. e.g. Natural and herbal medicines which does not have any side effects have slogan Health is wealth

A positioning statement answers these questions: Who are the customers? What is the set of needs that the product fulfills? Why is the product the best option to satisfy those needs? For our product CyberKnife we have answered the above questions as follows: Our customers are those consumers who want to treat cancer and tumor immediately without any pain Our Product fulfills the need of those consumers who does not want to follow long procedures of tumor treatment and buy expensive medicines and pay high fee of doctors. It is the best option as it is much more convenient to those people who want immediate treatment to their tumor. Marketing Strategy: I would be using marketing mix strategy to sell this product: Product: The product is CyberKnife Robotic radiosurgery system which detects, track and correct the tumors in the body without any pain. Price: Our Price is competitive and very low according to the local market Place: We would be marketing in the cancer hospitals and private clinics who are dealing with tumor patients.

Promotion: We would be promoting it in the hospitals and newspaper through Sales reps, using public relations to reach out to the clinics and doctors, marketing events at health shows etc