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Strategic CSR
Strategic CSR
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Strategic CSR
Strategic CSR
(In the book) The incorporation of a holistic CSR perspective within the firms strategic planning and core operations so that the firm is managed in the interest of a broad set of stakeholders to achieve maximum economic and social value over medium to long term. A business strategy that is integrated with core business objectives and core competencies to create a business value and positive social /environmental value, and is embedded in day-today business culture & operations.
Strategic CSR
1. CSR Perspective
Essential to any definition of strategic CSR is that firms incorporate a CSR perspective within their strategic planning process. Three levels of Interactions by Porter and Kramer Generic social issue (not directly related to firms operation) Value chain social impacts (the extent to which a firms operations affects society) Social dimension of competitive context (the extent to which the environment constraints a firms operations)
Strategic CSR
Strategic CSR
Strategic CSR
Value chain social impacts (the extent to which a firms operations affects society)
Strategic CSR
2. Core Operations
A second component of strategic CSR is that any action a firm takes is directly related to its core operations.
Strategic CSR
Strategic CSR
The stakeholder perspective suggests that besides shareholders, other groups or constituents
(stakeholders) are affected by a companys activities and have to be considered in managers decisions possibly equally in shareholders.
3. Stakeholder Perspective
Strategic CSR
Strategic CSR
CONCLUSION
STRATEGIC CSR
ORGANIZATION
COMMUNITY
ENVIRONMENT
Strategic CSR