Future Retail Home Office

A dream
Future Retail Home Office will be a place where ideas get converted into actions.
Using simplicity and happiness, the company achieves disproportionate growth.

Brief
Where values matter
The new centralised corporate office will reflect and live the values and philosophies of the company. The vision is to create an exciting and inspiring place for people to work.

Uniting actions
The centralised office will house all the Future Group departments that will work together efficiently under the same roof.

VIKHROLI, MUMBAI 8 FLOORS 175,000 SQ.FT

OUR PROCESS

Our experience includes observing, studying benchmarks, capturing information through photographs, quick doodling, brainstorming and discussions. A culmination of this is the i-SHEETa document thats the backbone and inspiration for all design development.

This stage of ideation and design detailing helps put together an i-MAP where ideas with maximum potential are selected , and further expanded.

The final lap, where Idiom designs are executed, in collaboration with Future group team, vendors, printers, carpenters and fabricators. Prototypes are created, refined and finally accomplished.

Insights
Keeping in mind the three main characteristicssimplicity, happiness and disproportionate growthIdiom looked at different levels of the organization as the MIND (middle management), BODY (workforce) and SOUL (thought leadership).

INSIGHTS

MIND BODY SOUL

A metaphorical zoning of the organization into mind, body and soul

The organization was looked at from the perspective of a human being and the various parts that make him a whole. The workforce make up the LIMBS, the management levels make up the BODY and the thought leaders make up the SOUL.

INSIGHTS

MOODBOARD

clean

simple

open

green

warm

interactive

welcoming

inviting

open + flexible

interact + share

flexible

INSIGHTS

IDEA STARTERS

Ideas
Being flexible, fluid
The idea was to understand and incorporate Indian values, which forms the core of Future Group. An office space that celebrates cultural diversities and modern ideas. Individual spaces, group spaces and lounge areas were created across floors, which encouraged interaction across people. Frugality was brought into design and thinking, and the best opportunities were created with available resources. Idiom designed each floor around a particular art form making it relevant to the company.

IDEAS

GROUND FLOOR DESIGN IDEAS

The Atrium, where guests are welcomed, and efficiently directed.

The ground floor is the first impression that guests have of the office. Through scale and impactful design, it reflects the solidity of the group. It also welcomes people in with small Indian touches.

IDEAS

FOURTH FLOOR DESIGN IDEAS

The Marketplace is the place where relationships are built with partners.
The fourth floor is where the groups partners are made to feel like part of the team. Here strategies are discussed, partnerships are entered into and relationships are managed. The space talks about these collaborations, and reflects the groups commitments to its partners.

IDEAS

FIFTH FLOOR DESIGN IDEAS

The Action Force is where projects are brought into reality.

Through the art form of Warli, the fifth floor depicts certain Indian work ethics of the group. It also reflects the groups retail mantra: RETAIL IS OUR RELIGION, CUSTOMER IS OUR GOD, STORE IS OUR TEMPLE, WORK IS TRULY OUR WORSHIP .

IDEAS

SIXTH FLOOR DESIGN IDEAS

Food Republic celebrates food and the way the group sells it.

The entire food floor is inspired by the food habits, shopping preferences and health care of Indian families and home makers. The space is also inspired by Indian bazaars. The in-house food brands are also displayed and celebrated.

IDEAS

SEVENTH FLOOR DESIGN IDEAS

India Mart brings alive everyday ordinary things around the house.
The floor is inspired by both traditional Indian merchandise as well as the contemporary, and showcases it through the Kantha textile tradition. It reflects the spirit of Indian bazaars.

IDEAS

EIGHTH FLOOR DESIGN IDEAS

Home Station reflects the insights of the modern Indian home.

The floor is inspired by the different customer profiles that exist in the home segment. It features their lifestyles and preferences.

IDEAS

NINTH FLOOR DESIGN IDEAS

Soch or Knowledge reflects the cultural ideas and rituals of the group.
Here the soul of each brand comes alive. The space also encourages discussion and exchange of ideas.

IDEAS

TENTH FLOOR DESIGN IDEAS

Vichaar or Vision celebrates brilliance, and makes way for new ideas.
The walls quote the worlds greatest minds and their thoughts on brilliance. One sees art pieces of the groups values and history. The heritage and the culture is reiterated.

IDEAS

ENTRANCE LOBBY ZONING

Simplicity and scale

The entrance reception takes cues from the check-in counters at the airport. A row of help desks ensure that visitors are attended to immediately.

IDEAS

BUSINESS + EXPERIENCE LOUNGE ZONING

The space is designed to suit a range of specific needs

The fourth floor is designed to accommodate training rooms, buyers showrooms, discussion rooms, guest rooms and staff recreation.

IDEAS

TYPICAL FLOOR PLANS

Flexible, open, interactive

Open work spaces with a number of informal meeting spaces to encourage interaction and exchange between employees.

IDEAS

TYPICAL WORKSPACE MODULE

Teamwork for better productivity

Open as well as closed working environments allow for group work as well as focused work.

THE BIG TABLE

THE LOUNGE

IDEAS

DESIGN IDEAS: CABIN STYLES

BACK TO ROOTS

THE ALL-IN-ONE

Proposing different cabin styles to suit different working styles.

REFERENCES

VENDING OFFERINGS

IDEAS

DESIGN IDEAS: VENDING MACHINES

DISTRIBUTION OF MACHINES

DISTRIBUTION OF MACHINES

An eye for detail.

Basic needs such as vending machines, printer requirements were accounted for.

Implementation
The finale! With the chosen designs, the office exudes warmth and Indianness that Future Group stands for.

Reflecting the groups culture

Concept space for the corporate identity/ culture

Celebrating diversity

Simplicity Happiness Disproportionate growth

Converting ideas to action