1 Package Research

Group research Landfills and waste disposal Local materials Reuse of packaging in Indian homes Rag picker

Collecting packaging samples from roads and shops. Analyzing the material used for packaging Mind map - criteria for good and bad packaging

LANDFILLS
The aim of the study was to immerse ourselves in the landfill context to come out with a clear understanding of the dynamics of the environment.

wet
SEGREGATION

LANDFILLS
Private lorries Landfills (for making manure)

dry

To understand landfills we must first understand where all this waste

glass factory

comes from. What happens to the chips packet after we chuck it in the bin?

wood factory plastic factory

ideally

Unsegregated waste goes to the landfill

wet dry

wet

Ideally, we would like a situation where all the waste is broken down into it orignal constiuents. This requires SEGREGATION i.e breaking it up into wet and dry at every stage.The wet is then composted and the dry is recycled or re-used. However in reality this does not happen. Private contractor trucks from all over the city carry unsegregated waste from houses to landfills on the outskirts of the city.
glass factory

dry
Private lorries Landfills

dry

Radiwallah

currently

wood factory plastic factory

SORTING & SEGREGRATING Waste is sorted into its different sections- glass, plywood, metal and plastic. This is done by ragpickers who want to make some quick money and by people working at the landfill.

BURNING & MELTING Plastics are burnt at the landfill to segregate out the wet from the dry. The wet can then be used to make compost. There is 70 % wastage of compost because of mixed plastic waste.

where a series of process take place - Dumping, Sorting, Burning,,Melting, Segregation, Sale & Levelling

DUMPING & LEVELLING All the waste is dumped in the landfill and levelled by adding layers of mud and rocks. This is done by the truck drivers that have been employed by the government. The contractors also sell some part of their recovered waste to factories around the landfill. FACTORIES

STAKEHOLDERS
TRUCK CONTRACTORS

WORKERS

HOUSES

RAGPICKERS

INTERACTION WITH RAG PICKERS

We interacted with rag pickers under Suvarna Bangalore, a project launched by BMC for maintenance and development of roads, drains, footpaths and parks. Though the project was shortlived to add to the benefit of the entire city, the 82-D ward of Indiranagar area is one of the places where we met this small group of people that efficiently work towards proper collection and disposal of waste.

Interestingly, we managed to do a comparative study of their work process with those of the corporation workers who were collecting garbage to be disposed at land-fill nearby.

VARSHA SHAKTI

PEOPLE WE INTERACTED WITH

SUVARNA WORKERS

SUVARNA WORKERS

CORPORATION WORKERS

CORPORATION WORKERS

SUVARNA WORKERS
FACTS and INFORMATION FROM INTERACTION SESSIONS

Discarded materials and garbage are collected from neighbourhood houses, dumps and shops.

This group works under SUVARNA BANGALORE.They are a total of 36 people working under 82-D ward.

Their monthly payment is Rs 1000. Payment is decided upon the number of days of work during a month.

Paper, plastic, cartons, corrugated packages, glass bottles, cans, street waste (leaves) etc. are all separated manually and placed in separate bags.

These are further sold at rates of Rs 10-20 per kg to people from industries who regularly buy from them.

CATEGORIES

PLASTIC

GLASS

TIN

SEPARATION OF WASTE
PAPER DRIED LEAVES CARTONS

CORPORATION WORKERS

The corporation workers are expected to segregate plasic form other waste before dumping at land-fills.

MIXED WASTE to land-fill

LITTER LEFT AFTER DISPOSAL TRUCK LEAVES

NO SEGREGATION OF PLASTIC

LOCAL MATERIALS

T. SHEETAL

REUSE OF PACKAGING IN INDIAN HOMES

PALLAVI RAUT

logbook made up of waste files and coloured paper

photograph stand made up of teak wood and dvd cover

ashbtray made up of used candle stand

storage of battery and electronic gadgets in a chocolate box

storage of rubber band and junk jwellery in a cheese box made up of balsa

kingfisher airlines pouch used for storing cosmetics

an ashtray made up of waste sprite bottle and aluminium pieces

jeans pocket out of a torn jeans used as a hanging storage item for post its and pins

2 Good, bad and re-use

Each of us selected a package of interest and analyzed its good and bad aspects and generated ideas for repackage/reuse.

siddharth

EASE OF TRANSPORT
It is easy to trannsport and is also stackable.

CONTENT & SURFACE

The content is made visible by the packaging.

LEVELS
Few levels of packaging make it economic.

PROMISE
The packaging does not make a promise. What you see is what you get.

ECONOMIC ADVERTISE
The packaging tries to advertise by being overtly colourful.

PACKAGING

The packaging is made from plastic that makes it readily available and really cheap

INNOVATION
The packaging innovates keeping the product inn mind. For eg. The hang-

SPEAKS FOR ITSELF

The packaging fits into the felt pen look and feel visually.

ing feasibiliity works for shopkeepers not for end users. However the caps fit on the back preventing them from getting lost

MULTIPLY LEVELS
The surface level of packaging is almost render useless after the purchase is made. It does not even serve it primary function of storing felt pens as it is formless When multiplied many times over the packaging has environmental consequences. A lot of plastic waste is produced by the content and the surface.

IDENTITY
The identity is not unique. It tries to conform to the commonly seen felt pen identity.

VALUES
It is not educational. Nor is it environmentally friendly. It does not further reuse or recycling.

INFORMATION
The information is quite basic. It might be misleading as no adult would want to buy it.

PACKAGING

ADVERTISE
The packaging looks

EXPERIENCE
The packaging does not

really similar to that of the have a feel good factor to competition. it. There is no anticipation for the user. It does not look at interaction as it cannnot be closed properly once opened.

USERS / INNOVATION
The product does not try to understand the users behavoral patterns. All the innovation inthe product does not work for its user. For eg. It canot be closed easily. No longevity. Formless. Pen clips are of no use to user.

PAPER CLIP
With a small fold and double sided tape, you could make a clip to hold your papers together.

KOLAM MAKER
Make 6 different pattern on the 6 sides of the cigarette packet fill it with sand or powder. You can now use this to create patterns on any surface

GLASSES
Using the shape of the cigarette box and the waste plastic.

LEAPING FROG
Origami paper folded frog made from the top of the cigarette packet.

PAPER WEIGHT
Fill a cigarette box with some sand till the top. Now tape up the whole box, to prevent the sand

MAZE-BALL
The objective of the game is it to get the ball to the center. It could be made by simply cutting fold outs from the cigarette packet

PACKAGING ANALYSIS

PRODUCT: CHIPS PACKET, BINGO, PRICE:RS.10, NET WT: 15 g MATERIAL: PLASTIC PRECURSORS/ASSUMPTIONS:
1.form lends to function- studying the form(or analysing change in it)can help analyse function (or the change in function) 2.IDEAL PACKAGING in such a case was analysed- and i am hence making the assumption that ideal packaging does not compromise on gimmick value- packaging must be ideal not only for the user, but also for the manufacturer.

GOOD PACKAGING BAD PACKAGING ASSUMPTIONS, CONCLUSIONS RE-PACKAGING ANALYSIS / RE-SUE

dyuti

mittal

PACKAGING ANALYSIS

RE-PACKAGING ANALYSIS
RE-PACKAGING OPTIONS:

CONCLUSION AFTER ANALYSIS:

FORM: -FORM SHOULD PROVIDE ADDITIONAL UTILITY-COULD USE AN ENVIRONMENT FRIENDLY MATERIAL SHOULD BE MORE USER FREINDLY- EASY TO OPEN, ALLOW RE-STORAGE -SHOULD SERVE AS POP, BE ASPIRATIONAL AND FEEL GOOD TO HOLD -SHOULD NOT EXCEDE MANUFACTURING COST OR REQUIRE DRASTIC TECHNOLOGICAL CHANGES IN MANUFACTURING -SHOULD GIVE THE ILLUSION OF BEING QUANTITATIVE- WHICH A BAG FORM DOES BETTER THAN A BOX FORM -SHOULD SERVE A MULTIPLE PURPOSE PERHAPS- AN EDGE THAT SEPARATES IT FROM OTHER CHIPS BAGS -SHOULD FALL INTO THE SAME COST BRACKET- HENCE ELIMINATING THE CARDBOARD BOX/CYLINDER IDEA WHICH BESIDES, ALSO CREATES MIXED WASTE, AND MAY NOT SUPPORT ALL SHAPES OF CHIPS

MATERIAL: -ENVIRONMENT FRIENDLY -SHOULD KEEP CHIPS SEALED- FOR WHICH A PLASTIC COAT IS IMPORTANT -SHOULD KEEP CHIPS CRUSH FREE -SHOULD KEEP THE PACKAGING FROM BEING OIL RESISTANT- FOR WHICH AGAIN,A PALSTIC LAMINATION IS NEEDED

PACKAGING ANALYSIS

GOOD PACKAGING

1. FORM COMPLIMENTS BASIC FUNCTION: - PLASTIC KEEPS CHIPS FRESH AND SEALED -OIL RESISTANT -IRREGULAR SHAPE HELPS SUPPORT FORM OF CHIPS 2.TEAR FREE 3.EASY TO HANG

PACKAGING

4.EASY MASS MANUFACTURE,CHEAP MANUFACTURING 5.EASY TO HANG 6.INFORMATIVE (not relavent-since any other re-packaging can be made informative as well) 7.FEEL: POP CULTURE-plastic printing,colours,and shape ASPIRATIONAL-feel good factor,particularly for indian audiences ILLUSION OF VOLUME-do consumers actually like that?-perhaps it adds to the feel of the product for customer - also helps since its an unhealthy product

material
___ ___

FUNCTION

FORM

shape size

m
air sealed
pop culture: feel good

CHARACTERISTIC:

oil resistant

easy to hang

mass manufacturable

crush free

illusion of volume = feel- full factor

DEPENDENT ON::

material (plastic)

shape

material

material+hold(shape)

material

material and shape

COMPROMISABLE FACTOR / RETAINED:

NO.plastic will have to be used even on the inside of a paper or cardboard box.

YES.another packaging can also be made easy to hang/stack in another way. besdies its difficult shelf stackability is a bigger problem than its easy hangability- compromisable.

YES. another packaging which concentrates on its bad characteristics can also be made mass manufacturable by using cost effective packaging material and technology

NO:it sells for that reason-its feel good and youth factor- USP

NO.pastic allows air sealing which makes it crush free, whih another material might still be prone to.

not sure if its more a good or a bad attribute- one works from the point of vewi of customers value for money, other from manufacturers. ? which of the two does an ideal packaging weigh more towards?

CONCLUSION- CHARECTERISTIC RETAINED/DETAINED

PACKAGING ANALYSIS

RE-PACKAGING OPTIONS:

RE-PACKAGING ANALYSIS

CONCLUSION AFTER ANALYSIS:

FORM: -FORM SHOULD PROVIDE ADDITIONAL UTILITY-COULD USE AN ENVIRONMENT FRIENDLY MATERIAL SHOULD BE MORE USER FREINDLY- EASY TO OPEN, ALLOW RE-STORAGE -SHOULD SERVE AS POP, BE ASPIRATIONAL AND FEEL GOOD TO HOLD -SHOULD NOT EXCEDE MANUFACTURING COST OR REQUIRE DRASTIC TECHNOLOGICAL CHANGES IN MANUFACTURING -SHOULD GIVE THE ILLUSION OF BEING QUANTITATIVE- WHICH A BAG FORM DOES BETTER THAN A BOX FORM -SHOULD SERVE A MULTIPLE PURPOSE PERHAPS- AN EDGE THAT SEPARATES IT FROM OTHER CHIPS BAGS -SHOULD FALL INTO THE SAME COST BRACKET- HENCE ELIMINATING THE CARDBOARD BOX/CYLINDER IDEA WHICH BESIDES, ALSO CREATES MIXED WASTE, AND MAY NOT SUPPORT ALL SHAPES OF CHIPS

MATERIAL: -ENVIRONMENT FRIENDLY -SHOULD KEEP CHIPS SEALED- FOR WHICH A PLASTIC COAT IS IMPORTANT -SHOULD KEEP CHIPS CRUSH FREE -SHOULD KEEP THE PACKAGING FROM BEING OIL RESISTANT- FOR WHICH AGAIN,A PALSTIC LAMINATION IS NEEDED

PACKAGING ANALYSIS

BAD PACKAGING

1. USER UNFRIENDLY- NON-ERGONOMIC: -DIFFICULT TO TEAR -SPILL PRONE -DIFFICULT TO HOLD/STORE -DIFFICULT TO STACK/SHELF-consumes more space than neccessary -NOISE PRONE 2.FALSE PROMISE-illusion of volumelow quantity + unhealthy product (falsely advertised) 3.NO ADDITIONAL UTILITY - USE AND THROW-WASTE PACKAGING - CANNOT BE EATEN AFTER OPENING ONCE-STORAGE PROBLEM 4.STORAGE PROBLEM- CANNOT BE RE-STORED TO LAST LONGER 5.ENVIRONMENTALLY UNFRIENDLY-NON BIODEGRADABLE -NON RECYLED MATERIAL

CHARACTERISTIC:

no additional utility

plastic waste

tesr problem

one time eat: restoriage problem

non environment friendly

illusion of volume

stacking problem: shelf unfriendly difficult to hold

noise prone

difficult to unfriendly

DEPENDENT ON::

shape(form) + material (plastic)

material (plastic)

shape(design/form)

shape(design/form)

material (plastic)

shape

shape

material

form (shape)

FACTOR TO BE TAKEN INTO ACCOUNT FOR RE-PACKAGING

PALLAVI RAUT

healthy

compact

user friendly bio-degradable

Easy to hold the can The can is made up of tin. Hence, it is non toxic and bio degradable

faith in the company

Amul is a truly Indian product which has establised itself in India and abroad

informative
The details like nutrition facts, contents etc has been given

stackable attractive great valueak wooe

20/

non-user friendly
It is difficult to drink and it is difficult to open the lid(cut it out)

difficuly to drink the product

It is difficult to drink the Kafe as the cut out for drimking the Kafe is placed too far from the brim of the can. Hence, it makes it difficult to drink.

non-reusable
Cannot be re-used as it is difficult to open the lid

. ix. ll s a et s rab o g own g r !!! u RY ake R HU to m

The Amul Kool Cafe cans are very strong but: These cans after use are left at the bakeries/ shops. Later these go intothe bins.

to open the area of the lid, which is used to drink the Cafe.

to open the entire lid(i.e no use of a tin cutter).

aluminium foil (for keeping the liquid safe and easy to remove after use).

ul e Am er th ff cov ver to see ers peel o afe co ct C chara Kool g Amul in an. excit d on the c e print

a transparent see through lid.

HURRY!!! go grab all six... to make ur own set

peel offover

SHAKTI

constant innovations in range of products. celebrity branding. Localised available widely (also distributed in remote areas.) involves interactive offers.

I N F O R M AT I O N
nutritional stats are communicated clearly manufacturing details, contacts, date of manufacture and export communicate in clear areas. communicated to health conscious people through nutritional strategies. encourages to not litter.

I N N O VAT I O N

TRUST
Packaging communicates the followingtasty. value for money healthy flavours and graphics derive from various ethinicity. wide range of international flavours. limited edition flavours during festivals.

C U LT U R A L C U E S

AT T R A C T I V E

attractive graphics and colours. colours and visual elements help personalisation of product promises value for money. visual representation lives up to advertisements and promotions.

WELL ADVERTISED
successful catch-line New products advertised through famous celebrities Good use of graphics and colours Speaks for itself

FA L S E P R O M I S E
quantity is lesser than the package seems to promise. promises great value for money. not environment friendly not healthy

NOT eco-friendly
No segregation of materials used Cannot be recycled produces mixed waste hard to dispose

hard to open causes irregular tears in package. cannot be used for storage

n o n U S E R - F R I E N D LY

no further use after consuming product. cant be recycled. adds to litter no additional uses

NOT RE -USABLE
wastes a lot of space in display racks cannot support itself air can escape easily cannot be stacked

S TA C K A B I L I T Y

SIDE
Recycled paper hard-back. Provides structure Serves as a plate to consume content. Encourage re-use by adding additional utilities. eg: perforations to allow the hardback to be converted to a fun-structure.

FRONT
Print on paper. Paper is then laminated to maintain the look, but makes it easy to separate paper and plastic in order to enable and encourage proper disposal.

STACKABILITY
because of triangular shape, the packets are easy to stack and store. also less vunerable to damage due to transport etc.

Peel Fro

ere

DISPOSAL
layer of plastic

Easy to peel off the entire cover Separate laminated paper from plastic No mixed waste. More flexibilty in terms of design and providing introductory offers.

paper

BACK
Peel off cover; easy to open and store Provide information about recycled materials used. Easier to dispose Segregation to provide with paper and plastic.

USER-FRIENDLY

peel off instructions. offers a choice to store by putting it back or peeling it entirely off to use hardback as a plate.

T. SHEETAL

Pooja Murdeshwar

attractive
1.sleek and stylish 2. silver in colour- classy 3. simplistic

travel-friendly
hassle- free

leak free nozzel

1. can carry around anywhere/anyhow. 2. since its not breakable, its safe to carry around 3. no extra baggage of box,cap.Hence no leakage.

unbreakable metal

aspirational
1. a style statement 2. branded 3. sells an attitude.

1. nossel that doesnt leak. 2. no cap,so no leaking. 3. not breakable.

goodpackaging
compact
1. small 2. fits anywhere 3. no extra baggage of box, bottle etc 4. slim

great for shelving

1. flat bottomed 2. easily stackable 3. durable
flat bottom and top

ambiguity
1. no idea of how much has been used. 2. no idea of quantity at the time of purchase.

not easily identifiable

1. if and when noticed, cant be identified 2. as a perfume bottle not bold or outstanding 3. brand is subtlly engraved

not re-usable
1. the bottle cant be re-used as a whole 2. the bottle cant be broken down into parts that can be re-used

value for money

1. exorbidant price for less quantity

badpackaging
not informative
1. shows minimalistic informaion like name, brand and quantity. 2. faint recycling symbol that doesnt give much inoformation about where, how etc

not eco-friendly
1. a lot of unnecessary materials used for less perfume. 2. materials used are not eco-friendly

glasses case

cutlery set

brush case
the case can be cut into half to hold a pair of glasses

if cut open, the structure can be used to hold cutlery. It can be a portable, tavelling set.

the top of the case can be slid off to hold a brush and prevent it from getting dirty.

make up kit

re-use
pin stand
magnetic holder so that the pins will stick to the stand. the product can just hold scrunchies and bangles as a stand

push open the top half of the case can be slid off to reveal a case that holds make up

bangles, scrunchy holder

tear here

The Whisper pack could have perforated lines that can be torn and used to wrap the sanitary napkin in, before disposal

perforated opening so that it is easy to tear the pack without tearing it half open

in this case you could cut out a spin fan attach it to a stick and spin it to make it fly

The Whisper pack could have designs inside that young girls could cut out and make designs.

The Whisper pack itself could transform, the sanitary napkins could all come together in a small thick plastic handbag, which could be reused as a vanity/ travel case once all napkins are over

I had chosen to work on the Whisper Sanitary Napkin Packaging. i chose to work with it as i have always felt that the packaging was extremly difficult to open, and i felt that there was a lot of wastage with plastic.

3 Client-based Projects

Using our learnings from the previous exercises we worked in groups for the repackaging of existing projects such as: Nathella LFL Southern spices Sach

To re-design the packaging considering the various aspects that a newer brand like LFL would require to stand out amongst challenging brands. To device repackaging for LFL (CFLs)/ LFL luminaries (guten licht) knowing our constraints and requirements.
LIGHT
LIGHT FOR LIFE

BRIEF

REFLECT
BRIGHT
DIFFERENT LIGHT
SPACE & STYLE

CONSUMER FRIENDLY ENERGY SAVINGS COMMODITY MARKET RANGE CATEGORY COMPETITION

LIGHT PER WATT

MORE LIFE

STAND-OUT

PROCESS
STEP1 Visiting local shops selling CFLs Research on leading brands and their products on the internet Initial brainstorming Re-interprete separate briefs for CFLs and luminaries STEP2 Market research Observations and Inferences Collation in form of visual data STEP3 Form iterations Concept sketches Re-structuring STEP4 Material exploration Creating mock-ups Creating graphics STEP5 Final Product
BULK-PACKAGING
SHELF-SPACE

CFL

KEYWORDS

LUMINARIES

SHELF-PRESENCE TRANSPORT PROTECTION increasing ENERGY EFFICIENCY MOOD LIGHT vs MORE LIGHT COMPETITION

THE BRIEF

STEP 1
The processes involved during this stage were researching on various leading brands, their range of products over the internet and visiting local shops.

The process started with us trying to understand and identify with the brand and commodity market we were working with. We divided the packaging exercise into two briefs under the LFL brand; Luminaries and CFLs. The initial stage was spent segregating the inputs to formulate a clear process that we would follow in the later stages.

We spent the day at home town; a large format store dealing with various home furnishings. Here, in the lights section we did a comparative study of the LFL brand along with the leading and competing brands in the Indian market thus evaluating positives, negatives and points of potential and other interesting observations.

STEP 2

By understanding what a good functional display needed over various brands, we deciphered the attributes that were requisites for our design. Using these attributes we did a case study of LFL along with two leading brands; Philips and Havells.

IMAGES FROM HOME TOWN (MARKET RESEARCH)

CFL

STEP 3

The form iterations were around the idea of packaging light. We explored several ideas keeping in mind our target audience. We thought of creating a unique form for the package by extending the brand identity and the big ideas the brand needed to convey. We tried to question the notions of value by packaging cfls in ordinary bulb packaging. This was interesting because that is what all cfl brands wanted to communicate- that cfls not only consume less power but also are value for money.

STEP 4
The next step involved exploring different materials to create mock-ups/ prototypes of the potential forms explored during concept sketches. The time constraint was challenging as we had to be resourceful and utilize materials that are readily available.

LIGHT FOR LIFE

80% ELECTICITY SAVING

nearest incandescent bulb equivalent

Commodity C Wattage 15W Lamp Colour Lumen Voltage Base B Quantity 1 Packed on MRP Rs 108 2U 6500K 770

FL

220V-240V,50HZ 22
Marketed and distributed by HOME LIGHTING INDIA PVT LTD. 20000875694332

Item type R etrofit 12/07

(Incl of all taxes) Manufactured by ASIAN INDUSTRIES LTD REGD OFFICE, D-11, Road no 28, Wagle indi. estate, Thane 400604, Maharashtra (India)
MADE IN INDIA

Light f or life designs and m anufactures lighting solutions that give you more.

ITERATION 1

THE FINAL DISPLAY OF THE PACKAGE WITH GRAPHICS

CLIENT BASED PROJECT NATHELLA JEWELLERY STORY, CHENNAI WHAT

TASK REFRESH PACKAGING, integrate new brand New personality for brand The romance of jewellery Key Words Timeless Precious Genuine Honest Pure Light Romantic Poetic

WHO

CLIENTS

NATHELLA JEWELLERY, Madras

Target Youth

KEEP IN MIND The look needs to be light without seeming cheap. Look at different examples. Monte Blanc Understand different forms and units that go into jewellery packaging Create a brand experience Symbol for Nathella - Mysore royalty masculine Beyond the conventional Gold platinum diamond Does the store aid you in the process of purchasing jewellery? Getting to know your customer personally Need to make the environment and ambience much more comfortable for the customer (security cameras) Making Jewellery comfort the customer Packaging jewellery for Nathella hasnt changed over the years Space to package is very free. From carry bags to ring boxes People in Madras maybe slightly conventional in their thinking, even though we are targeting the youth.

VARSHA

MISHIKA

MATERIALS TECHNIQUES CATEGORY COLORS

MOODBOARD
It was very important to me to try and bring the reuse factor into my design. So even when I got very inspired by materials like paper I continued to explore various other materials like metal, wood and cloth so that the life of the packaging goes beyond its primary purpose. I finally settled on the material RAW SILK for its sensual appeal and long life.

BRAND RECALL RE INFORCE RE USE BEAUTIFUL PERSONAL

WORD AND IMAGE ASSOCIATIONS

FALLING IN LOVE ANTICIPATION LEVELS BEFORE GETTING TO TREASURE DELICATE TO TOUCH ACTIONS INVOLVED CURIOSITY EXPLORATIVE WOMAN BECOMING GIRL AGAIN A GIRL FEELING SPECIAL ROMANCE? TREASURE POETRY FLOWERS CHOCOLATES LOVE LETTERS VANITY MEMORIES THOSE OLD SILVER BOXES

CREATE AN AMBIENCE A SETTING DRAMA

REMEMBER THOSE OLD SILVER BOXES OUR GRANDMOTHERS USED?

INITIAL CONCEPT
Initially I wanted the packaging to open out like a love letter, with a visual story kept inside with the jewellery wrapped inside it. I moved on from that idea a bit but still tried to hold the essence of it in my final packaging. Bag ideations keeping the Nathella color pallette in mind. I wanted the bag to almost resemble a handbag with a magnetic clasp for the top.

The woman is a story about love, life and everything nice

UNWRAVEL TELL A STORY VANITY SPECIAL

FINAL PACKAGING
I wanted the packaging to tell a story to the user while they opened it to take out their jewellery. This packaging is more suited for high end purchases. I aimed for this package to set an entire mood and ambience for the user even if they just bought the jewellery for temselves. The appeal of the packaging was very important also because I wanted the user to RE-USE the package and everytime they did it would also create BRAND RECALL The Packaging I have done is a demo for my concept. Though I have made the prototype out of paper the intended material is Raw Silk and the colors be based on the Nathella COLOR PALLETTE.

MAGNETIC CLASP NATHELLA CORPORATE LOGO Thank you for visiting us. Looking forward to seeing you again. NATHELLA RETAIL LOGO Unravel Ribbon CORPORATE LOGO Embroidered onto the silk NATHELLA RETAIL LOGO

UNWRAVEL TELL A STORY VANITY SPECIAL

MIRROR A woman is a story about love life and everything nice. SETTING A MOOD WITH A LINE OF POETRY WARRANTY CARD Placed inside like a love letter

TELLING A STORY THROUGH A VISUAL NATHELLA RETAIL LOGO LACEY MATERIAL WHICH ALSO PROTECTS THE JEWELLERY INSIDE Finally getting to the treasure. Jewellery nestled neatly inside.

BRAND RECALL ETHICAL BEAUTIFUL SPECIAL PERSONAL

RE-USE

VANITY CASE HOLDING THE LOOPS PROVIDED YOU CAN REMOVE THE TRAY AND RE USE THE BOX AS A VANITY CASE

divider bangles

Southern spices is a part of a bigger idea of retailing spices under the flagship name of food republic. It intends tocreate an experience for the modern consumer where one can experience the traditional tastes within the modern food retail scenario. A place that allows one to rediscover the good,traditional, wholesome, ethnic food.

SOUTHERN SPICES

4 The Quack Pack

In order to compile our research on good and bad packaging we came up with a set of cards that would guide anyone interested in the elements of packaging design.

THE QUACK PACK

These cards can be used to make your thought process in terms of packaging design stronger. It helps you challenge your assumptions strengthen your concepts, reverse your perceptions with the help of key words, descriptions and activites. To use these cards simply tear along the perforated edges.