Schimbri n mediul de inovare

In recent years, the environment surrounding R&D activities has been dramatically changing. In ultimii ani, mediul nconjurtor cercetare i dezvoltare a fost dramatic n schimbare. technological complexity and technological convergence
Complexitatea tehnologic i convergena tehnologic

to develop all technologies and components required for providing new products or services by itself,
pentru a dezvolta toate tehnologiile i componentele necesare pentru furnizarea de produse noi sau servicii de la sine, n special n domenii cum ar fi tiinele vieii i TIC

which may boost

care poate impulsiona

the backdrop fondul

countrybased subsidiaries, business units, or product lines countrybased filiale, uniti de afaceri, sau linii de produse an array of specialised components o matrice de componente specializate procurement, manufacturing, research, sales, distribution, de achiziii publice, de fabricaie, de cercetare, vnzri, distribuie, to acquire = a dobandi

They also sell or license their own ideas and technologies that are not being used to other companies to profit from them. Ei vnd, de asemenea, propriile lor licene sau idei i tehnologii care nu sunt folosite pentru a altor companii de a profita de ele.

Garrets = poduri

to enhance competitiveness and promote innovation entru a spori competitivitatea i de a promova inovaia Importana n cretere a tranzaciilor de brevet de invenie patents become a critical element of innovation brevetele s devin un element critic al inovrii

fostering = inqrajare 7 Freedom to operate Libertatea de a opera

owners of the requisite patents Proprietarii de brevete necesare ensuring smooth patent transactions is essential to facilitate knowledge diffusion. asigurarea tranzaciilor de brevet de invenie este netede esenial pentru a facilita difuzarea de cunotine.

Legal ability to control knowledge Capacitatea legal de a controla cunoaterea the information exchange sch d inf ii

licensees or buyers

liceniai sau cumprtori

acquiring enough knowledge about the suppliers technology to develop it by themselves instead of licensing in or buying it from suppliers. dobndirea de cunotine suficiente despre tehnologia furnizorilor de a dezvolta prin ele nsele n loc de liceniere sau cumpararea acestuia de la furnizori.

This conflicting interest of both parties makes it more difficult to match suppliers and customers Acest conflict de interes ambelor pri face mai dificil pentru a se potrivi cu furnizorii i clienii

the many parties in multe parti There is a view that patents are seen as the catalyst that enables knowledge to be shared Exist o prere c brevetele sunt vzute ca catalizator care permite cunoaterea s fie mprite

in addition to acting as a means for excluding others n plus fa de care acioneaz ca un mijloc pentru excluderea altora Consequently pn urmare confidential agreements acorduri confideniale Nevertheless, Cu toate acestea

International receipts for intellectual property (ncasrile internaionale pentru intelectuale proprietate

patents, copyrights, and trademarks brevetele drepturile de autor mrci comerciale

with more than 90% of the receipts

cu mai mult de 90% din veniturile
Receipts from international licensing in major OECD regions ncasrile de la liceniere internaional n

principalele regiuni OCDE This expanding marketplace Aceast expansiune pe piata Enhance= spori the flow of patents = fluxul de brevete by providing a channel through which=prin oferirea unui canal prin care Along with the development of the patent transaction market Odata cu dezvoltarea pieei tranzaciei de brevet focus their own business on patent-related transactions

concentra propria afacere pe brevete legate de tranzaciile emerge=apara promoting innovation.=promovarea inovarii Therefore=pn urmare it would be important for governments to improve their understanding of such a marketplace and entities in order to support their development in the most socially beneficial directions ar fi important pentru guverne pentru a mbunti nelegerea lor de o astfel de Piata i entiti n vederea sprijinirii dezvoltrii lor n direciile cele mai benefice social strengthen their competitiveness. consolida competitivitatea acestora.

Statutul de pia tranzacii de brevete Remedies=ci de atac Injunction=ordin Licensing practices de acordare a licenelor practici to drive down the value of IPR de a conduce n jos valoarea drepturilor de proprietate intelectual shift of companies = schimbare d companii shift of companies IP management schimbare a managementului companiilor IP from a defensive strategy to a more aggressive strategy, de la o strategie defensiva la o strategie mai agresiva, and the development of government policies aiming at fostering technology transfer among various entities such as companies i dezvoltarea de politici guvernamentale care vizeaz promovarea transferului de tehnologie ntre diverse entiti public research organisations organizaiile publice de cercetare the emergence of new players whose business models are focused on extracting value from IP apariia unor noi actori ale cror modele de afaceri sunt axate pe extragerea valorii din perioada de anchet to monetise patents by pt a cuantifica brevete strategic patent portfolios portofolii de brevete strategice (portofolii de brevete strategice i de autorizare acestora.) Can be traded = pot fi comercializate And still others establish a co-operative venture altele nfiineaz o societate cooperativ Lend=imprum to earn revenue from royalties

de a ctiga venituri din drepturi de autor to enable transactions to occur pentru a permite tranzacii s aib loc

Analysis on these new players is therefore the central topic of this research. Analiza pe aceti juctori noi este, prin urmare, tema central a acestei cercetri.

NEW PLAYERS AND ACTIVITIES IN THE PATENT TRANSACTION MARKET JUCATORI NOI I ACTIVITI N piata tranzactiilor BREVETULUI new ways of developing and sourcing noi modaliti de dezvoltare i de aprovizionare

by actors within the private sector.

de actorii din cadrul sectorului

privat.
This chapter outlines the functions and business models of IP specialist firms (Table 1) and their current status. Acest capitol descrie funciile i modele de afaceri de IP firme de specialitate (tabelul 1) i starea lor actual. Grasp nelege the lack of comprehensive data

lipsa de date complete

patent-related transactions brevet legate de tranzaciile relationships among businesses are important relaiile dintre ntreprinderi sunt importante the number of key players is relatively limited numrul de juctori-cheie este relativ limitat information about people in the same business is well diffused among key players. informaii despre persoane din aceeai activitate este bine difuzat n rndul juctorilor cheie. The following table outlines business models and activities of specialist companies focusing on IP transactions. Tabelul de mai jos prezint modele de afaceri i activiti de companii specializate axate pe tranzaciile IP.
Table 1. Functions and business models of IP specialist firms

Tabelul 1. Funcii i modele de afaceri ale firmelor de specialitate IP

IP strategy advice Patent evaluation Portfolio analysis Licensing strategy advice Patent infringement analysis etc. Strategia de consiliere IP Brevete de evaluare Analiza de portofoliu Strategia de liceniere sfaturi nclcarea brevetelor de analiz, etc
Patent licence/transfer brokerage

Brevet de licen / de transfer de brokeraj Auction= licitatie

University technology transfer

Universitatea de transfer de tehnologie IP portfolio building and licensing Construirea portofoliului IP i liceniere
Technology development and Licensing

Dezvoltarea tehnologiei i liceniere

IP aggregation and licensing

Agregare IP i liceniere
Defensive patent aggregation/ Framework for patent Sharing

Agregarea brevet Defensive / Cadru pentru schimbul de brevet

Defensive patent aggregation funds and alliances Initiative for free sharing of pledged Patents

Fondurile defensive de agregare de brevet de invenie i alianelor Iniiativa pentru distribuirea gratuit a promis brevete
IP-backed lending Innovation investment fund IP-structured finance Investment in IP-intensive companies etc.

IP-sprijinit de creditare Inovare fond de investiii IP-structurat finanare Investiii n IP-intensiv companii, etc

2.1
Corporate managers managerii corporaiilor view patent as a powerful asset class brevet ca o categorie de active puternic the importance of developing strong patent management strategies grows importana elaborrii de strategii puternice de brevet de gestionare a crete data on patent families Datele privind familiile de brevet de invenie estimated market value of targeted patent or patent portfolios valoarea de pia estimat a portofoliilor specifice brevet sau a brevetului information on technology trends in a certain market that could be acquired through patent mapping. informaii cu privire la tendinele de tehnologie ntr-o anumit pia, care ar putea fi obinute prin cartografierea brevet. strategic patent licensing programmes programe strategice de liceniere de brevet de invenie detailed patent analysis, infringement analysis, potential licensee identification, licensing negotiation support and IP litigation support. analiz detaliat brevet, analiza nclcare, identificarea potenialului licenei, negocierea licenelor de suport i sprijin litigii de anchet. programe strategice de liceniere de brevet de invenie provides various services ranging from patent portfolio development advice, patent evaluation, and patent licensing strategy formulation, to patent infringement analysis. el ofer servicii variate, de la dezvoltarea portofoliului de brevete consiliere, evaluare brevete, licene i brevete strategia de formulare, pentru a analiza nclcarea brevetului. infringement analysis. analiza nclcrii. Below is a selection of some services in this category. Mai jos este o selecie a unor servicii n aceast categorie. Services of IP management support firms (IP portfolio development support, licence support, infringement analysis etc.) dezvoltarea portofoliului de sprijin, suport de licen, analiza nclcare etc)

proprietary analytic tool or rating system instrument analitic de proprietate sau un sistem de rating patent mapping brevet de cartografiere When they support out licensing, they mainly attempt to assist clients Cnd acestea sprijin afar de liceniere, n principal, ei ncearc s ajute clienii

against whom another patent holder has asserted its patents mpotriva cruia un alt deintor de brevet a afirmat brevetele sale

Box 15. The National Center for Industrial Property Information and Training (INPIT)

Centrul Naional de Informare i Instruire Proprietate Industrial (INPIT)

Dispatch of patent licensing advisor

Expedierea de consilier de licen de brevet

Provision of the patent licensing database

Furnizarea de date de licen de brevet

Support activities for fostering patent licensing businesses

Sprijinirea activitilor de ncurajare a ntreprinderilor de brevete de acordare a licenelor

In order to foster technology-transfer businesses, including patent licensing businesses in Japan, INPIT organises a series of seminars and symposiums focusing on topics related to IP transactions and IP transfer businesses, and also holds the Patent Business Market wherein SMEs and TLOs can explain their patented technology and business plans, and invite offers for licensing, business alliances and investment. Additionally, INPIT organises International Patent Licensing Seminars to provide opportunities for those who are engaging in technology transfer or IP transfer businesses in Japan and other countries to exchange information and develop a human network. Furthermore, INPIT develops and delivers a Technology Transfer Company Directory through its website with the aim of supporting entities that need help from technology and IP transfer specialists to find appropriate partners whose services match their business strategy.

n scopul de a promova tehnologia de transfer de ntreprinderi, inclusiv ntreprinderile de acordare a licenelor de brevete din Japonia, INPIT organizeaz o serie de seminarii i simpozioane concentrndu-se pe teme legate de tranzaciile IP i ntreprinderilor IP de transfer, i, de asemenea, deine brevetul de afaceri de piata IMM-urilor, n care i TLOs pot explica tehnologia lor patentate i a planurilor de afaceri, i s invite oferte de aliane de afaceri, de acordare a licenelor i de investiii. n plus, INPIT organizeaz Internaional de Brevete Seminarii de acordare a licenelor pentru a oferi oportuniti pentru cei care se angajeaz n transferul de tehnologie sau transfer IP ntreprinderile din Japonia i alte ri pentru a face schimb de informaii i de a dezvolta o reea de persoane. n plus, INPIT dezvolta si ofera o companie de tehnologie de transfer prin intermediul site-ul su director, cu scopul de a entitilor de sprijin care au nevoie de ajutor din partea specialitilor de transfer tehnologic i de anchet pentru a gsi parteneri corespunztoare i ale cror servicii de meciul lor Strategia de afaceri.