Escolar Documentos
Profissional Documentos
Cultura Documentos
Introduction: Overview of Client .................................................................................................................3 Mission ............................................................................................................................................................3 History ............................................................................................................................................................3 Culture of Organization .............................................................................................................................3 Finances ..........................................................................................................................................................3 Economic and Political Influences .............................................................................................................3 Public Opinion...............................................................................................................................................4 Research Report ...............................................................................................................................................5 I. Secondary Research .................................................................................................................................5 A. Overview ..............................................................................................................................................5 B. Effects of Secondhand Smoke on Health .......................................................................................5 C. Smokers vs. Nonsmokers ................................................................................................................6 D. Smoke-free vs. Tobacco-free Campuses ......................................................................................6 E. U.S. Tobacco-free Campuses vs. Louisiana Tobacco-Free Campuses ....................................7 II. Overview of Media Coverage ...............................................................................................................7 III. Media Contacts and Local Publications .............................................................................................8 SWOT .................................................................................................................................................................9 I. SWOT Analysis ........................................................................................................................................9 II. Summary of Challenges ....................................................................................................................... 10 III. Problem Statement.............................................................................................................................. 10 Target Audience ............................................................................................................................................. 11 I. Rich Description of the Audience ...................................................................................................... 11 A. The Student ...................................................................................................................................... 11 B. Student Attitudes Breakdown....................................................................................................... 11 II. Primary and Secondary Audience ..................................................................................................... 12 A. Primary............................................................................................................................................... 12 B. Secondary .......................................................................................................................................... 12 III. Secondary Research on the Audience ............................................................................................ 12 A. Demographic of College Smokers............................................................................................... 12 B. Smokers vs. Nonsmokers .............................................................................................................. 12 C. Effects of Secondhand Smoke ....................................................................................................... 13 D. Reasons College Students Smoke ............................................................................................... 13 E. Media Habits ...................................................................................................................................... 14
General Plan .................................................................................................................................................... 15 I. Goals ......................................................................................................................................................... 15 II. Objectives............................................................................................................................................... 15 III. Strategy .................................................................................................................................................. 15 A. Communication Plan....................................................................................................................... 15 B. Messages ............................................................................................................................................ 17 C. Themes .............................................................................................................................................. 18 D. Channels............................................................................................................................................ 18 IV. Deliverables & Tactics........................................................................................................................ 19 A. SCVNGR Deliverables & Tactics ................................................................................................. 19 B. SmokingWords Deliverables & Tactics....................................................................................... 21 Conclusion ...................................................................................................................................................... 23 Appendix A: References ............................................................................................................................... 25 Appendix B: Past Media Coverage ............................................................................................................. 27 Appendix C: SCVNGR Trek ....................................................................................................................... 28 Appendix D: Deliverables ............................................................................................................................ 30 I. SCVNGR Deliverables.......................................................................................................................... 30 II. SmokingWords Deliverables .............................................................................................................. 35
History
SmokingWords was founded in 2000 by Dr. Judith Sylvester, an associate professor at the LSU Manship School of Mass Communication, as an initiative to change the culture of smoking at LSU. The program was created through a Health Excellence grant from the Board of Regents. Since then, SmokingWords has partnered with the Louisiana Campaign for Tobacco-Free Living, a statewide tobacco-control program funded by a state excise tax on tobacco passed in 2002. SmokingWords newest partner is Fresh Campus, a student-run campaign aimed at encouraging college students to produce social change on campuses by focusing efforts on tobacco-free campus policies.
Culture of Organization
Dr. Sylvester serves as head of the organization and academic adviser. SmokingWords has a board of students who work to get the organizations missions accomplished through social media and student interaction. SmokingWords has participated in national anti-smoking events on the LSU campus such as The Great American Smokeout and National Kick Butts Day. In addition to educating LSU students about the benefits of a tobacco-free campus, SmokingWords has held campus beautification projects where students picked up discarded cigarette butts.
Finances
SmokingWords is financed through various grants that are connected to three tobacco-free initiatives: Board of Regents, Louisiana Campaign for Tobacco-Free Living and Fresh Campus. Its budget is limited. The organization has been unable to fund extensive programs at LSU that would raise awareness of its mission and the importance of a tobacco-free LSU.
Political influences on SmokingWords have included lack of tobacco-free campus legislation, lack of an employee cessation program at LSU and lack of interest in the issue with Student Government and the Faculty Senate.
Public Opinion
SmokingWords is not very well known on the LSU campus or in the Baton Rouge area. Students who are aware of the organizations purpose choose to remain indifferent. Because a tobacco-free campus is a controversial issue many people have been reluctant to get involved. Students at LSU are not aware of the benefits of a tobacco-free campus and the health hazards they face daily from breathing Dr. Judith Sylvester, founder of SmokingWords. Source: SmokingWords secondhand smoke.
Research Report
I. Secondary Research
A. Overview
SmokingWords is an educational program at Louisiana State University whose goal is to promote a tobacco-free campus and lifestyle among college students. Its goal is to bring students together in order to change the attitude of the student body toward smoking. If LSU were to become a tobacco-free campus it would improve the health of students, faculty members and visitors to campus. According to Dr. Sylvester: Approximately one-fourth of LSU students are smokers. Approximately one-fourth of LSU students report that they are negatively affected by secondhand smoke. Approximately half of LSU students are indifferent and dont care if LSU is a tobacco-free campus or not.
There are six universities in Louisiana that are smoke-free (American Nonsmokers Rights Foundation, 2012): Louisiana Delta Community College LSUHSC Shreveport LSUHSC New Orleans Nicholls State University Our Lady of the Lake College Southern University (5 campuses) Fresh Campus, a college advocacy organization sponsored by the Louisiana Tobacco-Free college initiative, is one of the supporters of SmokingWords. Fresh Campus is a student-led campaign whose goal is to empower college students to create change on their campuses by focusing on tobacco-free policies. There are 10 colleges and universities in Louisiana that are part of the Fresh Campus campaign. LSU is located in region two. It is the only university in its region with the Fresh Campus grant.
225 Magazine Contact: Jeff Roedel, Editor Email: Jeff@225BatonRouge.com Phone: 225-214-5225 Notes: Features stories regarding LSU news; a free, monthly publication; people more likely to pick up
The Advocate Contact: Charles Lussier, News & Education Writer Email: CLussier@TheAdvocate.com Phone: 225-388-0331 Notes: Seeks education interest prices; circulation approximately 126,000
Dig Magazine Contact: Keely Kristin, Editor Email: Editor@DigBatonRouge.com Phone: N/A Notes: Features stories regarding LSU news; a free, weekly publication; people more likely to pick up
WAFB Contact: Tyana Williams, Anchor 9 News Reporter Email: TyanaWiliams@WAFB.com Phone: 225-383-999 Notes: Has covered SmokingWords in the past
The Daily Reveille Contact: Andrea Gallo, Editor Email: Editor@LSUReveille.com Phone: 225-578-4811 Notes: Relevant b/c LSU publication; directly targets students
Tiger TV Contact: Ryan Brumley, Station Manger Email: RyanBrum6@yahoo.com Phone: 225-578-6103 Notes: Relevant b/c LSU publication; directly targets students
KLSU Contact: Zachary Diaz, Station Manager Email: StationManager@LKLSURadio.fm Phone: 225-578-8688 Notes: Relevant b/c LSU publication; directly targets students
SWOT
I. SWOT Analysis
Strengths
1. SmokingWords is located at the only college in region two of Louisiana with this grant (My Fresh Campus, 2012). 2. SmokingWords has had several LSU students report that secondhand smoke affects them when walking to class (Client Interview, 2012). 3. SmokingWords has had an existing social media following (Facebook, 2012). 4. SmokingWords is a part of a statewide movement to ban tobacco (My Fresh Campus, 2012).
Weaknesses
1. SmokingWords previous website is out of date with broken links (Fresh Campus/ SmokingWords, 2012). 2. SmokingWords social media profiles have been dormant for months (Client Interview, 2012). 3. SmokingWords does not have many team members in its group (Client Interview, 2012). 4. SmokingWords is a relatively unknown group (Client Interview, 2012).
Opportunities
Threats
1. SmokingWords has students on the LSU campus support the movement (SmokingWords, 2012). 2. SmokingWords can partner with the Student Health Center if it is willing to help with the campaign (Student Health Center, 2012). 3. SmokingWords has found several nonsmoking establishments in Baton Rouge to work with (Tobacco Free Living, 2012). 4. SmokingWords is one of many campuses moving toward being tobacco-free (My Fresh Campus, 2012).
1. SmokingWords has potential resistance from smokers not wanting to quit. One in five people are smokers (Center for Disease Control, 2012). 2. SmokingWords faces indifference from students toward the cause (Branch, 2011). 3. SmokingWords knows most students are unaware that there is no risk-free exposure to secondhand smoke (National Cancer Institute, 2011). 4. SmokingWords faces resistance from the Faculty Senate (Branch, 2011).
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Target Audience
I. Rich Description of the Audience
A. The Student
According to Dr. Sylvester, 70 percent of LSU students are nonsmokers. The typical SmokingWords target student is an 18 to-24-year-old nonsmoker who attends LSU. Regardless of gender, race or background, the SmokingWords typical target student views smoking or tobacco use as a daily annoyance but chooses not to take action in support of banning tobacco use on LSUs campus. He or she does not let smoking prevent him or her from participating in a college lifestyle, for example, going to a bar that allows patrons to smoke inside the establishment.
Directly Affected
This group has heard of SmokingWords and has shown support for a tobacco-free LSU because enacted policies will benefit them. These students may have health issues, such as asthma. They may also have lost family members or close friends from tobacco-related deaths. Environmentalists may be a part of this group, understanding that smoking negatively affects the environment.
Apathetic Advocates
This group has heard of SmokingWords and dislikes smoking and tobacco use. However, they passively participate in advocating for a tobacco-free campus. For example, they will just sign a petition to get a free T-shirt; they may not necessarily help out the organization in direct ways.
Smokers/Opponents/Uninformed
According to Dr. Sylvester, 30 percent of the LSU student population smokes or uses tobacco. This group consists of smokers or friends of smokers who believe smoking and tobacco use are not detrimental to their health or the environment. This group also consists of students who do not know what SmokingWords is or do not fully understand Apathetic Advocate holds SmokingWords T-shirt. the organizations mission. Source: Remy D. Plas
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B. Secondary
The two main groups that make up the SmokingWords secondary audience are faculty and staff and visitors to LSUs campus. In Fall 2011 there were 1,106 part-time and full-time faculty members, and 3,603 part-time and full-time staff members. LSU staff members are administrative, professional, classified and other academic staff. These numbers do not include gratis, transients, graduate assistants, fellows and student employees (LSU, 2012). LSU also hosts several cultural, sporting and entertainment events throughout the year. These events bring both smokers and Events increase the number of smokers on campus. Source: Remy D. Plas nonsmokers to campus.
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E. Media Habits
The tobacco industry targets young audiencesmany smokers begin in their teensbecause they are the future generation of smokers and tobacco profits. Tobacco companies advertise smoking cigarettes as a way to deal with changing environments, something college students deal with on a daily basis. College students are considered replacement smokers because they replace the older generation of smokers who have quit or passed away. Tobacco companies have created specific marketing campaigns to target the replacement smokers (Media Awareness Network, 2002). Tobacco companies also use brand recognition to get their products noticed. Companies put their logos on different promotional items and give them to college students for free. Many tobacco companies even sponsor events at bars or in spring break towns, which leads to an increased number of smokers in the 18-24 category (Media Awareness Network, 2002).
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General Plan
I. Goals
Goal 1: Increase awareness of the harmful effects of smoking and tobacco use. Goal 2: Increase awareness of litter problems on LSUs campus relating to tobacco use. Goal 3: Assist SmokingWords founder, Dr. Judith Sylvester, with planning and execution of The Great American Smokeout event.
II. Objectives
Objective1: Create a promotional campaign for SmokingWords Great American Smokeout and have all promotional materials published by the week of Nov. 13, 2012. Objective 2: Have at least 100 Great American Smokeout attendees sign a petition supporting the ban of tobacco use on LSUs campus. Objective 3: Have at least 15 Great American Smokeout attendees participate in a SCVNGR trek by the end of the event.
III. Strategy
A. Communication Plan
Audience
We planned to raise awareness of the harmful effects of smoking and tobacco use and littering relating to tobacco use among our primary and secondary audiences. Our primary audience consists of non-smoking LSU students age 18-24, who view smoking or tobacco use as a daily annoyance. However, they choose not to take action in support of banning tobacco use on LSUs campus. We broke LSU students up into three categories, but the two categories we wish to target most in our communication plan are the apathetic advocates and the smokers/opponents/uninformed. Our primary audience is frequent users of social media, so most of our messages will be spread through this channel.
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Media
We wrote a media advisory, a letter to the editor and an op-ed to try and get coverage of SmokingWords participation in The Great American Smokeout. The deadline for all written pieces was Nov. 1, 2012, so we would have two weeks to spread the word about the event. We sent the media advisory to The Daily Reveille, The Advocate, Dig Magazine, 225 Magazine, WAFB, TigerTV and KLSU on Nov. 12, 2012. We sent the letter to the editor to written publications including The Daily Reveille, The Advocate, Dig Magazine and 225 Magazine. We only sent the op-ed to The Daily Reveille because it often includes student or professor written opinion columns.
Events
The Great American Smokeout, sponsored by the American Cancer Society, is an annual, nationwide event occurring on Thursday, Nov. 15, 2012. The event challenges and encourages people to stop using tobacco; it also educates people about the many tools they can use to quit. On Thursday, Nov. 15, 2012, from 10 a.m. to 2 p.m., SmokingWords participated in the American Cancer Societys Great American Smokeout in Free Speech Alley in front of the LSU Student Union. At the event we handed out educational information on the dangers of tobacco use, including pamphlets and brochures. We also gave out promotional items, such as portable ashtrays, T-shirts and stickers. We encouraged attendees to sign a petition supporting the ban of tobacco on LSUs campus. SmokingWords utilized a geo-location based mobile application called SCVNGR in conjunction with The Great American Smokeout. The app lets users create treks where friends can discover new places by completing challenges, earning points and unlocking rewards. SCVNGR is also integrated and linkable to other social media sites, including Facebook and Twitter. SmokingWords trek took place Wednesday, Nov. 14, 2012, from 10 a.m. to 2 p.m. in order to publicize The Great American Smokeout held the following day.
Student member of SmokingWords at The Great American Smokeout on Nov. 15. Source: SmokingWords
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B. Messages
We will focus our campaign around the following messages: Message 1: Though students have the right to smoke, it can often infringe upon the rights of nonsmokers. Secondhand smoking on campus is detrimental to nonsmokers. Secondhand smoke is responsible for almost 50,000 deaths per year and contrary to belief, there is no risk-free level of exposure to secondhand smoke (American Lung Association, 2012). There are more than 7,000 chemicals found in secondhand smoke; of these chemicals, 69 are known to cause lung cancer (American Lung Association, 2012).
Message 2: Litter from cigarettes ruins the image of college campuses. LSU has a beautiful campus, but some of that beauty is lost due to the abundance of cigarette butts that can be found on sidewalks, in mulch or in parking lots. They are rarely found in ash trays or garbage cans where they belong.
Message 3: There are other outlets for relieving stress than smoking, such as exercising, meditation, journaling or getting a massage. Studies show that students who suffer from depression are more likely to become smokers and are more likely to have a difficult time quitting than nonsmokers (NIHM, 2012). Nicotine can temporarily calm students, but smoking can lead to more stress when students try to quit or when cigarettes are unavailable (Livestrong, 2012).
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C. Themes
Our campaign will promote the following themes:
Theme 2: Think secondhand smoke doesnt really affect you? Think again.
Theme 3: Cigarette litter on the LSU campus has become a major problem. Lets take our campus back.
D. Channels
In order to convey our messages and themes we used a combination of traditional and modern media outlets. We used the following traditional media channels: WAFB, a local television station; LSU student media including TigerTV, KLSU, and The Daily Reveille; and local newspapers and magazines including The Advocate, Dig Magazine and 225 Magazine. We decided to send the media advisory to WAFB because it has covered SmokingWords in the past. We also chose to send each written piece to LSU student media because their primary audience is the same as oursLSU students. Lastly, we submitted our written pieces to The Advocate, Dig Magazine and 225 Magazine because they commonly include opinion pieces and information about local events in their publications. All pieces released to these outlets were at no cost to SmokingWords. The modern media channels included social media sites like Twitter and Facebook. SmokingWords already had a presence on these channels before this campaign, starting with 47 Facebook fans and 26 Twitter followers.
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Deliverable: Media Advisory Contributors: Kyleigh, Mallory, Mollie & Remy Deadline: Nov. 1, 2012 Tactics: -Sent to media on Nov. 12, 2012 -Followed up via email on Nov. 13, 2012 -Sent again on Nov. 14, 2012 & followed up via phone Distribution: The Daily Reveille, The Advocate, Dig Magazine, 225 Magazine, WAFB, TigerTV & KLSU
Deliverable: Letter to the Editor Contributors: Mallory, Mollie, & Ryan Deadline: Nov. 1, 2012 Tactics: -Sent to media on Nov. 6, 2012 -Followed up via email on Nov. 8, 2012 Distribution: The Daily Reveille, The Advocate, Dig Magazine, 225 Magazine
Deliverable: Flier Contributors: Mollie, Remy & Ryan Deadline: Nov. 12, 2012 Tactics: -Distributed on Nov. 14 &15, 2012 Distribution: LSU Student Union, the LSU Bookstore, the Quad, inside various buildings on campus
Deliverable: Postcard Contributors: Mollie, Remy & Ryan Deadline: Nov. 12, 2012 Tactics: -Distributed on Nov. 14 &15, 2012 Distribution: SmokingWords table in Free Speech Alley
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Media Advisory
We wrote a media advisory, which announced the SCVNGR trek in conjunction with The Great American Smokeout. It also explained to journalists the purpose of SCVNGR and how it was being used in conjunction with the event. Necessary information was provided to let them know how to download and use the mobile application.
We wrote a letter to the editor, which explained the mission of SmokingWords, the purpose of SCVNGR and The Great American Smokeout. We sent these to written publications because they typically publish editorials.
Flier
We created a flier with a brief explanation of The Great American Smokeout. It also detailed the purpose of SCVNGR as a way to participate The Great American Smokeout. The flier had a QR code that students could scan with their smartphones. It led students to the SmokingWords SCVNGR page, informing them of SCVNGR and how to participate in the trek. We printed 40 fliers and strategically placed them in high-traffic areas on campus. This print media tactic was created to catch the attention of students on campus.
Postcard
We created a postcard that was distributed at The Great American Smokeout event. The postcard also included a QR code that brought students to the SmokingWords SCVNGR page, informing them of SCVNGR and how to participate in the trek. We printed 40 postcards and put them on the SmokingWords table for people to take with them when they left the event. This print media tactic was successful in promoting the campaign, as tangible materials (like a postcard for attendees to take with them) allows for a greater retention of details.
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Deliverable: Brochure Contributors: Kyleigh & Mollie Deadline: Nov. 26, 2012 Tactics: N/A Distribution: Created for SmokingWords future use
Deliverable: Social Media Brief Contributors: Ryan, Kyleigh, Mallory & Mollie Deadline: Nov. 26, 2012 Tactics: N/A Distribution: Partially implemented throughout the semester, but created for SmokingWords future use as a reference guide to social media
Deliverable: Opinion Editorial Contributors: Ryan, Kyleigh & Mollie Deadline: Nov. 1, 2012 Tactics: -Sent to Media on Nov. 6, 2012 -Followed up via email on Nov. 8, 2012
Deliverable: Template Letter Contributors: Kyleigh, Mallory & Mollie Deadline: Nov. 12, 2012 Tactics: N/A Distribution: Created for SmokingWords future use as a way to contact those who would be beneficial to the cause of SmokingWords
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Brochure
SmokingWords current brochure was very outdated and full of information that was irrelevant to our target audience of college students. We developed a new brochure with the purpose of advertising SmokingWords and its mission. The brochure contained facts about secondhand smoke and listed smoke-free college campuses in Louisiana. It will serve as a general purpose piece for SmokingWords future use.
The social media brief was created as a general outline of what potential tools can best be implemented in future social media campaigns. It explained what we have learned from our experience with SmokingWords current social media tools and made recommendations as to how social media campaigns can best be improved in the future. Future social media campaigns for SmokingWords can use the social media brief as a reference for content.
Opinion Editorial
The opinion editorial was written to help gain exposure for the organization. It focused primarily on the harmful effects of secondhand smoke and the negative effects discarded tobacco products have on the aesthetic beauty of LSUs campus. The opinion editorial encouraged the university to become tobacco-free to benefit students, faculty and visitors to the campus.
Template Letter
The template letter was created as a general piece for SmokingWords to give to other organizations in the surrounding Baton Rouge area. SmokingWords did not have any kind of promotional letter prior to this project, so we thought it was important that the organization has one for future use. The letter provided background information on SmokingWords and encouraged readers to get involved with the organization.
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Conclusion
One of the major problems we faced at the beginning of the semester was SmokingWords low visibility. Most students didnt know that SmokingWords was an organization at LSU. Throughout the semester we have increased student awareness of the organization through social media and participation in The Great American Smokeout. Increasing the visibility has also increased the likelihood of student participation and the likelihood that the student body will receive SmokingWords messages. Overall, our mini-campaign and event execution proved successful. We met all of our deliverables/tactics deadlines for The Great American Smokeout. We obtained more than 200 signatures on a petition to make LSU tobacco-free. The only objective we did not meet was the number of participants in the SCVNGR trek, as only two students participated. This could have been attributed to the fact that the trek occurred in the middle of the day when students were either in class or at work. Unfortunately we were unsuccessful in receiving any media coverage this semester. Making the university tobacco-free is a controversial topic, and media outlets are reluctant to run stories about making the campus tobacco-free because they do not want to appear biased. Media coverage of SmokingWords will increase as the organization starts to gain support from the student body, faculty and staff. In spite of not having media coverage, we were successful in increasing the visibility of SmokingWords to students at LSU, as measured by the attendance at The Great American Smokeout. In the future we recommend that SmokingWords become a student-run organization. We received a stronger response when we communicated student to student. We need to be a voice for the students, and we need to encourage them to take responsibility for their health and university. Dr. Sylvester will remain an important part of the organization, but students need to be the ones running it. Students relate better to other students than they do to faculty members. Thus, Dr. Sylvester should continue to work with SmokingWords, but as the voice for the faculty, not the organization. SmokingWords also needs to strengthen its relationship with the Student Health Center. The Student Health Center is a vital resource LSU students utilize on a daily basis. If SmokingWords and the Student Health Center could come together to educate students and offer cessation assistance, it would benefit everyone. Both organizations are concerned with student health and wellbeing, so it only makes sense that they should join forces to strengthen their messages. SmokingWords would greatly benefit from getting other student groups on campus involved with its cause and events. By teaming up with other groups, the organization can gain support and have more resources and volunteers available. For example, getting student athletes to participate or groups from the music and drama departments might result in positive reactions.
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Lastly, SmokingWords reach does not extend much further outside LSUs campus. To combat this SmokingWords must increase its use of social media. One of the ways SmokingWords can grow its current lack of user interaction would be to like other local, nonsmoking organizations on Facebook. Then SmokingWords can engage with these organizations on their pages and encourage them to join in the conversation on SmokingWords Facebook page. By increasing its social media following and interaction among fans and followers, SmokingWords will become more visible in the Baton Rouge community.
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Appendix A: References
"Acute Bronchitis in Adults Diagnosis." PDRhealth. PDR Network, 2011. Web. 2 Oct. 2012. <http://www.pdrhealth.com/diseases/acute-bronchitis-in-adults/diagnosis>. American Nonsmokers' Rights Foundation, 1 July 2012. Web. 3 Oct. 2012. <http://www.no-smoke.org/pdf/smokefreecollegesuniversities.pdf>. Branch, Chris. "Opinion Divided on Smoke-free Campus Issue." WAFB. WAFB, 26 Sept. 2011. Web. 3 Oct. 2012. <http://www.wafb.com/story/15550136/smoking>. Butler, Kim. "Program Aims at Smoke-free SU, LSU Campuses." Southern Digest. N.p., 14 Sept. 2012. Web. 1 Oct. 2012. <http://www.southerndigest.com/2.5410/programaims-at-smoke-free-su-lsu-campuses-1.577823>. "Data & Statistics." MySmokingWords. Website Builder, Mar. 2012. Web. 03 Oct. 2012. <http://www.mysmokingwords.org/Data___Statistics.html>. Egan, David. "Fresh Campus|SmokingWords." Fresh Campus|SmokingWords. N.p., Jan. 2007. Web. 03 Oct. 2012. <http://www.lsu.edu/smokingwords/>. "Fresh Campus/SmokingWords." Fresh Campus/SmokingWords. SmokingWords, n.d. Web. 3 Oct. 2012. <http://www.lsu.edu/smokingwords/>. "Greater Baton Rouge Area | Let's Be Totally Clear." Greater Baton Rouge Area | Let's Be Totally Clear. Tobacco Free Living, 2012. Web. 04 Oct. 2012. <http://www.letsbetotallyclear.org/venues/greater-baton-rouge-area>. Hames, Kara. "Personality and Social Differences of Cigarette Smoking Among College Students." University of South Carolina Upstate Research Journal. University of South Carolina Upstate, 2008. Web. 1 Dec. 2012. <http://www.uscupstate.edu/ uploadedFiles/Academics/Undergraduate_Research/Reseach_Journal/006_ ARTICLE2.pdf>. "Health and Wellness." LSU Student Health Center. Student Health Center, 2012. Web. 4 Oct. 2012. <http://www.shc.lsu.edu/index.php?page=wellness_programs>. Karp, Gregory. "Cigarettes Harm Financial Health Too." Orlando Business News. Orlando Sentinel, 11 Feb. 2007. Web. 2 Oct. 2012. <http://thesent.nl/ODmK6N>. MyFreshCampus. Fresh Campus, n.d. Web. 3 Oct. 2012. <http://myfreshcampus.com/grantees>.
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Parker, Steven. "Smoking and Health: The Facts." HealthGuidance. HealthGuidance for Better Health, 2012. Web. 2 Oct. 2012. <http://www.healthguidance.org/entry/ 6290/1/Smoking-and-Health-The-Facts.html>. "Secondhand Smoke." American Lung Association Fighting for Air. American Lung Association, 2012. Web. 2 Oct. 2012. < http://www.lung.org/stop-smoking/aboutsmoking/health-effects/secondhand-smoke.html>. "Secondhand Smoke and Cancer." National Cancer Institute. National Cancer Institute at the National Institutes of Health, 2011. Web. 2 Oct. 2012. <http://1.usa.gov/NPbZq>. "Secondhand Smoke (SHS) Facts." CDC 24/7: Saving Lives. Protecting People. Center for Disease Control and Prevention, 1 Mar. 2012. Web. 2 Oct. 2012. <http://1.usa.gov/1QCFLr>. "Smoke-free Campus Goal at LSU." - Worcester Telegram & Gazette. N.p., 16 Sept. 2012. Web. 1 Oct. 2012. <http://www.telegram.com/article/20120916/APN/ 309169901/-1/RSS02>. SmokingWords. Facebook, n.d. Web. 3 Oct. 2012. <http://www.facebook.com/SmokingWords/info>. Terrel, Katherine. "WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports, SmokingWords." SmokingWords. N.p., 23 Apr. 2012. Web. 1 Oct. 2012. <http://www.wafb.com/story/17656094/smokingwords>. University Fall Facts. LSU Office of Budget and Planning. Louisiana State University, 2012. Web. 1 Dec. 2012. <http://www.bgtplan.lsu.edu/quickfacts/fall2011/ 2011%20LSU%20Fall%20Facts.pdf>.
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The Varsity Theatre o Title: Rock Out o Challenge Type: Open Response o Challenge Description: Varsity Theatre is one of the very few places in BR that is smoke-free. They host concerts, dancing & much more! Who do you want to watch live at the Varsity? o Point Value: 2 Barnes and Noble at LSU Bookstore o Title: Out in Old, In with New o Challenge Type: Picture o Challenge Description: The new bookstore is such a nice, clean area. Not very smoky compared to other areas of campus. Take a picture of the airplane flying high inside the bookstore. o Point Value: 2 SmokingWords Table-LSU Free Speech Alley o Title: Last But Not Least o Challenge Type: Open Response o Challenge Description: Enter a new fact or statistic about tobacco use that you learned from a SmokingWords member at the table. o Point Value: 2
As a reward for completing the SCVNGR trek, participants received a free T-shirt, which we asked them to wear on Nov. 15 to raise awareness of the Great American Smokeout.
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Appendix D: Deliverables
I. SCVNGR Deliverables
Media Advisory
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Flier
32
33
34
35
Brochure, page 2
36
37
38
39
40
41
Opinion Editorial
42
43
Template Letter
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