Fall/August 2012

Master of Business Administration - MBA Semester 4 MK0017 e- marketing - 4 Credits

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 List out the elements of todays Web 2.0 landscape. What are the technological challenges faced in e-business?

Q.2

Briefly explain the meaning of SEO and how SEO works. Also explain any 3 benefits of Search Engine Optimisation in e-marketing

Q.3

What are the three different levels distinguished while defining the concept of e-CRM?

Q.4 Explain different types of positioning strategies. Discuss targeting strategies in e-marketing

Q.5 Mention the features of e-marketing. What are the benefits & scope of emarketing?

Q.6 Explain in brief about customers responses in e-marketing & how customer responses are evaluated in e-marketing.

Fall/August 2012

Master of Business Administration - MBA Semester 4 MK0017 e- marketing - 4 Credits

Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions.

Q.1

Describe briefly the nature and characteristics of B2B markets & B2C markets.

Q.2

What is a social networking site? Discuss its merits and demerits.

Q.3

How does an e-CRM help? Explain briefly the method used to calculate the Lifecycle of a customer.

Q.4 Why is knowledge management necessary? What is knowledge management metrics and how important is it to an organisation?

Q.5 Explain briefly any three types of cyber-crimes. Explain the punishments given for cyber-crimes.

Q.6 Make a comparative study of advantages and disadvantages of B2B, B2C, B2G markets and how e-marketing can be successful in each.