Identity Guide

[ 01.29.2009 ]
 Contents

3 Introduction About this guide

4 Sage Products The Table of Contents contains live links.
Click on an item to jump to that page.
5 Target Audiences

6 Creative Strategy

7 Boilerplate Copy You’ll find this icon in the lower right corner of
the following pages. Click on it to return to the
8 Sage Logo table of contents page.
10 Insights Logo

12 Color Palette
This icon indicates a template, artwork, or high
13 Photography resolution imagery is available.
14 Typefaces To download, navigate to the desired page in
this PDF and click on this icon located next to
15 Typography
the section heading.
17 Graphic Marks

18 Print Collateral

19 Environmental Graphics

21 Web

22 Promo Blocks

insights 2009 identity Guide pg. 2


insights 2009 identity Guide
Introduction
Objective of Insights 2009
Marketing Programs
Insights is the annual conference and trade
show for Sage partners and consultants.
It is the event at which partners and
Sage staff come together to learn, share
ideas, forge business relationships, earn
certifications, acknowledge success,
recharge their batteries, and have a
little fun. When making decisions about
the planning, budgeting, design, and
development of creative materials for
Insights 2009, the following objectives
should be foremost in your mind:
pg. 3
Pre-Conference – Given the current
economic environment, attendee acquisition
materials will play an even more critical
role in helping persuade partners that their
attendance at Insights is money well spent.
Pre-conference communications to partners
should drive home the fact that the learning
and networking opportunities available at
Insights provide rich strategic, technical, and
product information that partners: (1) need to
thrive in harsh economic times and (2) cannot
get anywhere else. In the simplest terms,
Insights is essential.
On-Site – The objective of all on-site
communications and graphics for Insights is
to enhance the overall conference experience
through simple, consistent design and
messaging. All materials should be closely
examined under the lens of whether they
are: (1) absolutely necessary to enhance the
conference experience, (2) cost-effective, and
(3) environmentally friendly. When possible,
project managers should create materials in
a way that will enable them to be re-used at
future conferences.
 Sage Products

Sage products represented 18. Sage FAS Canada

at Insights 2009 19. Sage FAS Gov

1. ACT! by Sage 20. Sage FAS Nonprofit

2. DacEasy by Sage 21. Sage Fundraising

3. Millennium 22. Sage MAS 90 ERP

4. Peachtree by Sage 23. Sage MAS 200 ERP

5. Peachtree by Sage - Quantum 24. Sage MAS 500 ERP

6. ProvideX 25. Sage Master Builder

7. Sage Abra HRMS 26. Sage MIP Fund Accounting

8. Sage Accpac ERP 27. Sage PFW ERP

9. Sage Active Planner 28. Sage Pro ERP

10. Sage BusinessVision Accounting 29. Sage SalesLogix

11. Sage BusinessWorks Accounting 30. Sage Accountants Network

12. Sage Card Processing 31. Sage Timberline Office

13. Sage Carpe Diem 32. Sage TimeSheet

14. SageCRM 33. Simply Accounting by Sage

15. SageCRM.com 34. Timeslips by Sage

16. Sage ERP X3 Note: Products listed will be represented in the

Sage corporate booth and/or a breakout session.
17. Sage FAS Fixed Assets Represented products are subject to change.

insights 2009 identity Guide pg. 4


insights 2009 identity Guide
Target Audiences
Owners / Executives / Principals
The owners of authorized partner businesses
are the primary decision makers. They often
determine how many employees and which
specific employees from their company will
attend Insights. Many will even decide which
breakout sessions their representatives will
attend. Additionally, many owners will attend
themselves. They have traditionally found
the most value in networking opportunities.
Communications to this audience should stress
the importance of: (1) attending the conference
themselves and (2) sending a large contingent
of their staff.
pg. 5
Technical, Sales, and Marketing Staff
This audience is made up of the “worker bees”—
professionals who implement, sell, support, and
market Sage solutions. Their experience levels
vary greatly and may range from novice to power
user. Attendees from this audience value session
content that is rich, engaging, at the right skill
level, and role relevant. Communications to this
audience should emphasize that the educational
content is role relevant and skill appropriate—
and as a result they’ll leave with skills and ideas
they can put to immediate use back at the office
or in the field.
Exhibitors and Sponsors
Exhibitors and sponsors participate at Insights
because it gives them an opportunity to
propagate their corporate and product value
propositions to Authorized Sage business
partners. By exhibiting or sponsoring at Insights,
these companies gain exposure to a vibrant
partner community. Communications to this
audience should highlight the value and ROI a
company will get from exhibiting or sponsoring at
the event.
 Creative Strategy

Messaging These recommended theme lines are not all

inclusive. Copywriters and vendors have the
Partners attend Insights not for one reason, but freedom to build out additional theme lines as
for the multitude of learning and networking needed for their communications.
opportunities it offers. This core value
proposition is captured in the Insights 2009
Visual Identity
theme: “Infinite Opportunities”.
In 2008, The Sage Group PLC released global
The intent of the theme is to provide
design principals for all Sage businesses
structure and consistency to conference
to adopt. The Insights 2009 look and feel
communications. The idea is to build a
reflects this Sage corporate branding.
drumbeat message that drives home the fact
Conference communications will incorporate
that, through its diverse content, Insights
a range of organic inspired illustrations to add
offers tremendous value to attendees
energy, momentum, flow and creativity to all
regardless of their role and experience level.
communications. Designers and vendors are
When communicating with audiences both
encouraged to show restraint when applying
pre-conference and at the conference itself,
the identity. All Insights 2009 creative should
leveraging the “Infinite Opportunities” theme is
take a “less is more” approach—emphasizing
encouraged. Examples of how one would use
white space in lieu of large blocks of color and
the theme in headlines include:
overuse of graphical elements.
The hands-on learning opportunity . . .
Before developing conference materials please
when focusing on labs and hands-on learning.
refer to the Global Identity Principles document
The “see what’s new” opportunity . . . when for a primer on the brand identity.
highlighting the opportunity to learn about new
product releases.
The networking opportunity . . . when
discussing networking events and activities.
The “meet the experts” opportunity . . .
when promoting the Support Center.

insights 2009 identity Guide pg. 6


50 Words
Insights 2009 offers “Infinite
Opportunities” for Sage partners
Insights is the annual Sage partner
conference. This year’s event provides
infinite opportunities for partners to share
ideas, discuss best practices, forge business
relationships, earn certifications, see what’s
new, and strategize for the year ahead.
Visit www.saginsightsconference.com for
registration details.
May 11–14, 2009 | Nashville |
www.sageinsightsconference.com
insights 2009 identity Guide
Boilerplate Copy
75 words
Insights 2009 offers “Infinite
Opportunities” for Sage partners
Insights is the annual conference and trade
show for Sage business partners. This year’s
conference provides infinite opportunities
where partners and Sage staff come together
to share ideas, discuss best practices, forge
business relationships, earn certifications,
acknowledge success, recharge batteries,
and have a little fun. Put simply, attending
Insights 2009 is good for you and it’s good for
business. Visit www.saginsightsconference.
com for registration details.
May 11–14, 2009 | Nashville |
www.sageinsightsconference.com
pg. 7
100 words
Insights 2009 offers “Infinite
Opportunities” for Sage partners
Insights is the annual conference and trade
show for Sage business partners. This year’s
conference provides infinite opportunities
where partners and Sage staff come together
to share ideas, discuss best practices, forge
business relationships, earn certifications,
acknowledge success, recharge batteries,
and have a little fun. There is no better
place for Sage partners to see how their
organization stacks up, discover what other
partners are doing differently, get a glimpse
of what the future holds, and strategize
for the year ahead. Put simply, attending
Insights 2009 is good for you and it’s good for
business. Visit www.saginsightsconference.
com for registration details.
May 11–14, 2009 | Nashville |
www.sageinsightsconference.com
 Sage Logo

In an effort to build consistency and gain the Logo Use Guidelines

ability to re-use materials, going forward we will
Do not reconstruct the logo.
be leveraging the same Insights logo mark from
year-to-year. The Insights logo, in conjunction Do not distort or manipulate the logo.
with the Sage logo, is the most important
Do not infringe on the minimum clearspace area.
elements of our visual identity system. It is
essential that we make sure we preserve the Do not make any additions to the logo.
integrity of these marks at all times. Do not add any effects to the logo i.e. drop
The role our logo plays in communications is to shadows or render.
signpost to our audience when they are interacting Do not apply the logo with any color other than
with Sage about the Insights conference. The Pantone 335 or black.
logos should therefore be prominent i.e. on the
cover of all brochures etc. The Insights 2009
identity has been created to complement both the Additional Positioning Restrictions
Insights logo and the Sage logo.

Clearspace Requirements

OK OK

x = height of “s” in sage

Minimum Size
continued

insights 2009 identity Guide pg. 8 5/8”

 Sage Logo Restrictions

Logo Scaling and Orientation Violations

Logo Sizing, Clearspace, and Rendering Violations

Logo Color Violations

insights 2009 identity Guide pg. 9

 Insights Logo

Placement Logo Use Guidelines

The Insights logo should always be placed Do not reconstruct the logo.
prominently on conference material in
Do not distort or manipulate the logo.
conjunction with the Sage logo.
Do not infringe on the minimum clearspace area.
The two logos should never be placed in close
proximity of one another. Generally the Insights Do not make any additions to the logo.
logo should appear in the upper or left portion
Do not add any effects to the logo
of the composition and the Sage logo in the
lower or right portion of the composition. Do not apply the logo with any color other than
Black or Black + PMS 583 and PMS 576.

Clearspace Requirements Color Versions

Generally, the Insights logo should appear in
CMYK on a white background. If used on a PMS
335 background it should appear in white and
gray. The white and gray logo may also be used
on any of the alternate colors shown below.

Logo Reversing Colors

X = width of “N” in INSIGHTS

K 7421 576 3435 1795 526 242

Minimum Size
335 WG11 1807 144 276 299 287

NOTE: When using Insights 2009 in text-only

treatments, include the full year I.E. "Insights
2009" unless followed by the conference dates
1.5” I.E. "Insights 09, May 11-14, 2009".
continued

insights 2009 identity Guide pg. 10

 Insights Logo Restrictions

Logo Scaling and Orientation Violations

Logo Sizing, Clearspace, and Rendering Violations

Logo Color Violations

insights 2009 identity Guide pg. 11

 Color Palette

The color palette for Insights is designed to

adhere to the Sage brand and give distinction
to the conference.

Tertiary Colors Core Conference Colors

C100 M75 Y2 K17 C100 M100 Y10 K79

#00338D #201C3E

C35 M0 Y14 K0 C26 M38 Y0 K0 C100 M0 Y65 K30 C93 M24 Y85 K69
#A0D6D2 #C1AFE5 #007F64 #024731

C86 M8 Y0 K0 C80 M100 Y0 K0

#00A1DE #652D86

C0 M100 Y30 K61 C0 M58 Y100 K0

#661429 #E98300
C0 M2 Y0 K68 C59 M5 Y94 K26
#675C53 #69923A
C0 M35 Y50 K12 C6 M10 Y26 K2
#CC9170 #DBCEAC

C0 M100 Y96 K28 C0 M33 Y100 K0

#9E292B #F2AF00

C33 M100 Y9 K45 C0 M96 Y90 K2 C17 M0 Y34 K3 C31 M1 Y100 K10
#772059 #CD202C #C1D59F #A8B400

C16 M82 Y0 K0
#C55E9B

insights 2009 identity Guide pg. 12

 Photography

Photographic imagery is one of the most visible 1. Conference Life

1. Conference Life expressions of the Insights visual identity. It’s
These capture different moments – and
essential that we all work together to create
people in collaborative settings. They are a
and select images that reflect a consistent
mix of actual conference photos and stock
style. As a core visible expression of the
photography. Conference life phtography
conference we will use a mix of photography
should connote collaboration and energy
from previous Insights conferences and stock
through the physical setting and subject
photography. Stock photos will be carefully
interaction.
selected to connote collaboration and energy
through the physical setting and subject
interaction.
2. Location and Venue
A library of this type of imagery is available
These images create a sense of place and
and should be your primary source for
provide a physical context to the event.
photography. If however, you have a specific
They can be used in conjunction with other
requirement for a commissioned or stock
photography and should generally be a
image please consider the following principles
2. Location and Venue tertiary photographic element.
and check with Paul Sandy or Kerri Davies
for approval:

• Natural light wherever possible

• Color and warmth
• Depth of field for softness
• Simplicity
• Natural postures and expressions
• Happy and relaxed people
• A sense of reality in believable settings

insights 2009 identity Guide pg. 13

 Typefaces

Helvetica Neue Foco

Helvetica Neue is used for text, sub-headings, Foco adds character, style and distinctiveness

Foco Foco
captions, charts, and tables. Helvetica Neue 45
Light is the preferred typeface for body copy Use
Helvetica Neue Condensed for special situations
and for use in grids, charts, and tables.
Helvetica Neue – 45 Light
Helvetica Neue 45 Light is the preferred typeface for
to Insights communications. Foco should
be used for titles, headlines and highlighting
specific copy.
Foco Light
Foco Light is the preferred typeface for introductory
and emphasis copy. It may appear in the following colors:

Helvetica Neue
body copy. It may appear in the following colors: gray, Sage green, gray, black, white, or a color from the defined
black, white, or a color from your defined color palette. color palette.

Helvetica Neue – 46 Light Italic Foco Regular

Helvetica Neue Helvetica Neue 46 Italic can be used sparingly when Foco Regular is the preferred typeface for titles and
necessary to pull out information such as name, service, headlines, pull-out quotes and statements. It may appear
or products within body copy. in the following colors: Sage green, gray, black, white, or a
color from the defined color palette.

Helvetica Neue Helvetica Neue – 47 Light Condensed

Helvetica Neue 47 Light Condensed can be used to increase line
length in tight situations or in charts and grids.
Foco Bold
Foco Bold can be used sparingly for titles and headlines,
when you want more impact. It may appear in the

Helvetica Neue
following colors: Sage green, gray, black, white, or a color
Helvetica Neue – 75 Bold
from the defined color palette.
Helvetica Neue 75 Bold is the preferred typeface
for sub headings within text. It may appear in the

Helvetica Neue
following colors: Sage green, gray, black, white, or
a color from your defined color palette. Arial
When Helvetica Neue is not available Arial
Helvetica Neue – 76 Bold Italic
should be used for all electronic applications

Helvetica Neue Helvetica Neue 76 Italic can be used sparingly

when necessary to pull out information such as
name, service, or products within a sub heading.
such as internet and PowerPoint presentations.

Helvetica Neue – 77 Bold Condensed

Helvetica Neue 77 Bold Condensed can be used as a headline
in tight situations or in charts and grids.

insights 2009 identity Guide pg. 14

 Typography
1. Titles and headlines
Foco Regular is the preferred typeface. Foco
Bold can be used sparingly when you want
Size and Leading guide more impact. They should print Sage green,
gray, black, a color from your selected color
Use this guide for both Foco and Helvetica. palette, or reversed white out. Always ensure
The minimum size for type is 10pt, however type is legible when using white on a solid
there are no limitations for the maximum size. color background or an image.
2. Introductory and emphasis copy
Foco Light is the preferred typeface. It should
Type size (pt) Leading (pt)
print Sage green, gray, black, a color from your
10 12 selected color palette, or reversed white out.
Always ensure type is legible when using white
12 14.5
on a solid color background or an image.
14 17
16 19
3. Pull-out quotes/statements
18 21.5 Foco Light is the preferred typeface. It should
20 24 print Sage green, gray, black, a color from your
selected color palette, or reversed white out.
24 29 Always ensure type is legible when using white
28 34 on a solid color background or an image.
4. Using quotation marks
Always set outside the block of text.
insights 2009 identity Guide pg. 15
5. Body copy
Helvetica Neue 45 Light is the preferred
typeface. Use Helvetica Neue 55 Roman for
reversed white out text. It should print gray,
black, or reversed white out. Always ensure
type is legible when using white on a solid
color background or an image.
6. Sub heading within text
Helvetica Neue 75 Bold is the preferred
typeface. It should print Sage green, gray,
black, a color from your selected color
palette, or reversed white out. Always ensure
type is legible when using white on a solid
color background or an image.
7. Bullet points
Always set outside the block of text. Bullets
or numbers are highlighted the same color as
the sub-headings.
continued
 Typography

8. Charts and tables

helvetica neue 75 or 77 is used for the
main headings and sub-headings. helvetica
neue 45 or 47 is used for all other text
within tables. it should print sage green,
gray, black, a color from your selected color
palette, or reversed white out. Always ensure
1 type is legible when using white on a solid
color background or an image.
6

4
8

insights 2009 identity Guide pg. 16

 Graphic Marks
Conference materials including print collateral,
electronic media, and environmental graphics
Individual Shapes use a composition of organic illustrations
and photography. The composition should
incorporate the illustrations and images to
represent the convergence of people, thoughts,
and ideas that occurs at the conference.
Organic Illustrations
2008 Insights identity Guide pg. 17
Organic Shapes, Lines, and Illustration
Use Guidelines
Do not combine illustrations to create a new one
Do not change the colors from the ones supplied
Do not create additional illustrations
Do not use more than one organic illustration
for any one piece
Do not fill in areas within the line or line and shape
illustrations with color or image
Do not use the lines to create the frame edge
of a picture box
 Print Collateral

The knowledge building opportunity

May 11-14, 2009 I Nashville
Gaylord Opryland Resort & Convention Center

Advance your product skills and knowledge in a stimulating,
collaborative environment. Build your schedule by choosing
from hundreds of expert-led, in-depth technical sessions and
Bring Your Own Laptop labs over the course of four days.
Sessions are organized into the following learning tracks.
Application Essentials
Reporting and Business Intelligence
The system is only as good as the data it can provide back
to the customer so they can manage their business. This
track will help you better access and manipulate data for
presentation quality reports and import/export data and
using business intelligence applications.
Pre-Conference Training
May 9 – 11 Ten Reasons Insights Is the Can’t-Miss
Get a jump on the Insights action by registering for pre-conference training. The
training and certification courses offered here range in length from one day, two
Conference for Times Like These
day, or two and half days. Pre-Conference training is offered for an additional While there may be “Infinite Opportunities” waiting for you at Insights 2009, we’ve listed ten of the most valuable reasons to attend below. Visit the Web site
fee and includes breakfast, lunch and breaks. Monday courses do not include and register online at www.SageInsightsConference.com.

This track is designed for attendees who provide training,
consulting, or support services to clients. Sessions may
also be applicable to sales consultants/engineers requiring a
deeper understanding of the application.
Topics in this track may include:
• Setting up and processing in Sage applications
• Training on advanced features within the applications
• Supporting applications and troubleshooting common
application issues
• Introductory courses on existing and/or new features in
the product
• Product introductions and product overviews
Advance Conference
• Installing and configuring the software, including
Futures and What’s New
May 11–14, 2009 | Gaylord•Opryland
Be informed on what’s available and
and coming soon inCenter
Convention the
| Nashville
Sage family of products. The “latest and greatest” is likely
exactly what your customers have been waiting for to run
their business more effectively.
Topics in this track may include:
• Roadmaps for the future of the product
• New products and applications
• New features in recent releases
• Product planning roundtables
Integration and Migration
Topics in this track may include: lunch. If you have training certification requirements that need to be fulfilled,
Insights Pre-Conference offers a range of courses for you. Pre-Conference Get the Latest, Straight From the Chief.
• Report writing and design 1
courses will be held at the Gaylord Opryland. Register for a Pre-Conference CEO Sue Swenson kicks off Insights 2009 with a keynote session that will share her business insights and perspective on what’s ahead for
• Importing and exporting data course at www.SageInsightsConference.com. Sage, our customers, and our partners. This will also be a time to celebrate top business partners.
• Use of Business Intelligence applications
2 New, Fully Loaded Learning Tracks.
Saturday, May 9 Prepare to broaden your horizons with six updated learning tracks designed to meet your specific business needs. There’s no better place to
Technical (pre-requisites required) network, share concepts, and discover actionable ideas that will help you thrive in today’s market.
7:00 a.m. – 8:00 a.m. Pre-Conference Breakfast
This advanced track is for power users who provide 3 A Support Center Full of Helpful Support Analysts.
7:00 a.m. – 5:00 p.m. Pre-Conference Registration Having trouble with technical issues or integration challenges? Got a non-technical question? Meet the experts! Sign up for a 1-on-1 consultation
implementation, development, or technical support to
8:00 a.m. – 5:00 p.m. Pre-Conference Training Courses in the Support Center and meet face-to-face with a friendly Sage product support guru. From simple to technical, no questions are off base.
clients. Sessions require existing knowledge of operating
systems, networks, databases, or programming. 12:00 p.m. – 1:00 p.m. Pre-Conference Lunch “No Fluff” Sessions for Challenging Times.
4
When every dollar counts, we know you don’t have time for fluff. Insights sessions and workshops promise to deliver relevant learning
Topics in this track may include: experiences as we pump up session content, drill down into the details, and cover timely topics that matter most. For example, our Business
Guide
Sunday, May 10 Building track is completely revamped and full of new, timely content.
environmental issues 7:00 a.m. – 8:00 a.m. Pre-Conference Breakfast Invigorate Your Team in a Networking Mecca.
5
Resort
Development tools
7:00 a.m. – 5:00 p.m. Pre-Conference Registration Insights has always been known for its vast networking opportunities, but this year’s gathering offers even more ways than ever to forge new business
• Advanced troubleshooting related to data corruption,
relationships. Whether it’s onsite or hittin’ the town, it’s your chance to network with top partners and experience the sights and sounds of Nashville.
networking, etc. 8:00 a.m. – 5:00 p.m. Pre-Conference Training Courses
6 Wow, Even More Trade Show Hours.
12:00 p.m. – 1:00 p.m. Pre-Conference Lunch We extended trade show hours last year and that made many attendees very happy. Since we like happy attendees, we’re adding even more
Business Building quality time in the exhibit hall. The Insights trade show is a hotbed of technologies and solutions that can help you extend and customize the
Sage solutions you provide to customers.
Whether your focus is sales, consulting, customer
Monday, May 11
management, hiring and retaining new talent, managing the 7 The Easiest Way to Get Certified.
7:00 a.m. – 8:00 a.m. Pre-Conference Breakfast
bottom line, setting the strategic vision for your company, or Certification is instant credibility, and Insights has become the best place to earn your certifications. Many of our pre-conference training
8:00 a.m. – 12:00 p.m. Pre-Conference Training Courses workshops and boot camps offer Sage certifications upon completion. Plus, all breakout sessions at the conference qualify for Continuing
all of the above, the Business Building Sessions at Insights
Professional Education credits.
2009 will offer you the
Business Building
sound strategies and 8 BYOL Labs (Bring Your Own Laptop Labs).
Learning Track
practical tools you need to Insights offers relevant and informative labs that you don’t want to miss. These intensive workshops are widely popular; but they fill up fast,
build sustainable success so register early. BYOL (bring your own laptop)!
Consulting &

Gain the knowledge you need to identify solutions to in your organization. You’ll
come away from Insights
common and not-so-common customer challenges. Learn Sales
about Sage products you may not currently be offering, with examples, exercises,
Customer Service
BYOL Labs (Bring Your Own Laptop Labs) Essential for Business in Today’s Economy.
9
Operations With extended trade show hours and more networking opportunities, Insights 2009 provides a rich and unique opportunity for your business.
Sage partners, consultants, and staff will team up to forge business relationships, learn, share, and even have a little fun.

integrated solutions, and third-party add-ons. and invaluable guidance to
not only stay ahead of the
Topics in this track may include: competition and exceed
• Third-party applications available your sales goals, but also
foster a remarkable work
• Complimentary Sage products
environment for your
• Integration with Sage solutions and third-party applications
employees.
• Migration opportunities
Leadership You won’t find a better way to absorb Sage product knowledge than
Management
10 Batting Cleanup: Cal Ripken, Jr.
the Insights Bring Your Own Laptop lab program. With dozens of
Baseball Hall of Famer Cal Ripken, Jr. will be our closing luncheon speaker. You’ll want to get a good seat, just like at the ballpark—Cal
Marketing People BYOL sessions, you’ll find more opportunities than ever to touch, feel, (aka “Iron Man”) knows how to play ball when it comes to proven success, perseverance, and circumventing slumps.
and experience Sage solutions. Attendees must come with a laptop
Money
loaded with the correct software. An electrical port will be provided.
Seats are limited.
Insights 2009 features a full slate of executive-
focused sessions, panel discussions, and Bonus Reason: It’s Affordable
roundtables covering six core business functions. Simply put, we keep the cost of Insights low because we want
you there. We’ve been told that the price of attending Insights is a steal in our industry—and we like it that way.
Register early and save up to $200 I www.sageinsightsconference.com

8 Insights | May 11-14, 2009 | Gaylord Opryland Resort and Convention Center | Nashville R e g i s t e r o n l i n e a t : w w w. S a g e I n s i g h t s C o n f e r e n c e . c o m 9 ©2009 Sage Software, Inc. All rights reserved. Sage, the Sage logos, and the Sage product and service names mentioned herein are registered trademarks or
trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks are the property of their respective owners. 09-14657 01/09

Registration opens February 26.

Register by March 4 and save $200.
Or qualify for the group rate and save $300 per attendee!

Details inside.

Start planning today. Insights 2009 offers Infinite Opportunities to:

• Expand your knowledge

• Discover best practices to help you thrive in a tough economy
• Meet product experts, support analysts and Sage leaders
• Strategize for the year ahead
• Connect with the movers and shakers in the Sage partner community

www.SageInsightsConference.com

insights 2009 identity Guide pg. 18

 Environmental Graphics

Global Floor Sign

Floor Sign Guidelines

Finished size: 38.125” wide x 84” tall
sAgE PARtnER COnFEREnCE sAgE PARtnER COnFEREnCE

Active copy space:

16.5” down from top
14” up from bottom Primary Message
2” in from either side
do download the artwork template.
Networking Secondary Message One

do not reconstruct the template. Lounge • Body Copy

• Body Copy
do not distort or manipulate any art on the locked Secondary Message Two
background layer.
84” An ideal Meeting • Body Copy
• Body Copy
do supply finished artwork to signage vendor in Place to Make Valuable
PDF X1A format.
Connections
do include a 0.25” bleed and crop marks.

Active copy space

template Billboard template Billboard
sign stand shown for reference
Final size: Final size:
84” x 38.125” 84” x 38.125”

continued
38.125”
insights 2009 identity Guide pg. 19
 Environmental Graphics

Banner Guidelines Global Banner

Finished size varies per application.
do download the artwork template.
do adjust the template to the required size
specifications.
do supply finished artwork to signage vendor in
PDF X1A format.
do include a 0.25” bleed and crop marks.

Welcome to
Insights 2009

continued

insights 2009 identity Guide pg. 20

 Web
Web Site

HtML email

insights 2009 identity Guide pg. 21

 Promo Blocks

Use these promo blocks in four-color printed

material and online. Don’t scale or otherwise
modify the artwork. Note: images shown
below are for reference only and are not to
scale. Click the “Download Artwork” button
to download print ready EPS, high resolution
JPG files and lo-res GIFs.

Content to come

insights 2009 identity Guide pg. 22

©2009 Sage Software, Inc. All rights reserved. The Sage logo and the Sage
product and service names mentioned herein are registered trademarks or
trademarks of Sage Software, Inc. or its affiliated entities. 09-14668 01/09