A PROJECT REPORT ON SUMMER INTERNSHIP PROGRAME AT

PREPARED BY : MANISH .A. GAJJAR Enrollment No. 117420592023 MBA II SEM PARUL INSTITUTE OF ENGINEERING & TECHNOLOGY(MBA)

Affiliated with GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD

A PROJECT REPORT ON

STRATEGIC LEAD TIME MANAGEMENT

As Partial Fulfillment for the degree of

Master of Business Administration (MARKETING)

PREPARED BY :

MANISH .A. GAJJAR

Roll No.23 MBA-II, 2011-13 PARUL INSTITUTE OF ENGINEERING & TECHNOLOGY(MBA)

P.O: Limda, Tal: Waghodia Dist: Vadodara

INTERNAL GUIDE : EXTERNAL GUIDE: DR. BIJAL ZAVERI MR. B.J. CHAVADA

Table of content Ch . No. Particular

Cover Page Title Page Certificate Of The Company Declaration Certificate of the institute Preface Acknowledgement Executive summary Introduction Of Company Company profile Marketing section of RIL Marketing hierarchy of RIL Supply chain methodology Marketing structure

Page No.
* * * * * * * * 1-2 3-13 14-17 18 19-21 23-34 35-49

1 1.1 1.2 1.3 1.4 1.5

1.6 standard operating procedure for warehouse management & documentation for despatch of solid products. 1.7 2 3 4 5 Lead time and its importance Research methodology Data analysis Findings Suggestions

50-56 57 58-65 66 67

6 7 8

Conclusion Bibliography Annexure

68 69 70-72

Declaration

I, MANISH .A. GAJJAR, Hereby declare that the Project report entitled STARATEGIC LEAD TIME MANAGEMENT has been prepared by me during the academic year 2011-13. This project was done by me and submitted at parul institute of engineering & technology(mba), Vadodara, in partial fulfillment of requirement for the post graduation of MBA program by Gujarat Technology University. I also declare that this project is the result of my own effort and original piece of work and has not been submitted to any other institution for the award of any degree or diploma.

Place: Vadodara Date: MANISH .A. GAJJAR

Institutes Certificate
(On separate page)

Certified that this Comprehensive Project Report Titled STRATEGIC LEAD TIME MANAGEMENT is the bonafide work of Mr. MANISH .A. GAJJAR (Enrollment No.

117420592023), who carried out the research under my

supervision. I also certify further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

Signature of the Faculty Guide

(Certificate is to be countersigned by the Director/HoD)

PREFACE
The PARUL INSTITUTE OF ENGINEERING &

TECHNOLOGY(MBA), Vadodara gives the students an Opportunity to have an insight of any large scale unit so that we get the exposure to an actual managerial environment of company. I am lucky to have summer training in a company like RIL which is considered to be one of the largest establishments in India. During this period, I had overview of the finance department within which I could make a detail study of all the section comes under the roof of finance in RIL. This training will help me to correlate theoretical knowledge and its practical applications. It was a thrilling experience while studying working of RIL and understanding it. This program has led me to realize the contribution of RIL to the Petroleum Industry of India. I am grateful to the senior executives of RIL for their cooperation and interest in my project without which it could not have been possible to go ahead with my assignment. With great pleasure, I present this project which consists of a brief study of STRATEGIC LEAD TIME MANAGEMENT management in RIL. MANISH .A. GAJJAR

ACKNOWLEDGEMENT

I would like to express my profound gratitude to Dr. Bijal zaveri (Director of PIET-MBA) for giving me the opportunity to do the project and providing the necessary information. I would like to thank the employees of Reliance industry for providing the necessary help in completion of the project. I would also like to thank all those individuals who have helped me directly or indirectly for the successful completion of the project. I take this opportunity to acknowledge my gratitude to Dr Bijal zaveri (Faculty, PIET-MBA) who spared her valuable time and provide the necessary guidance and information for the successful completion of the project. Without her support it would have been difficult to complete the project. I am thankful to Mr. B.J.CHAVADA for his valuable guidance during my project work. And for his keen interest untiring effort, unfailing courtesy encouragement and efficient guidance in completing the project in such a elegant form. I would like to express my humble thanks to Mr. Sawant (Training Officer) without whom my training at RIL, Vadodara Complex would not have been possible at all. MANISH .A. GAJJAR

EXECUTIVE SUMMARY
I, Manish .A. Gajjar student of parul institute of engineering & technology, Vadodara, have completed summer training as a part of MBA program of 6 weeks at RIL Vadodara.

I have completed my training at material (marketing) department. My area of work was on strategic lead time management.I undertook a unique, step-by-step methodology for preparation of the report. Reference books, RIL internal portal, & website.

In this report first I have given the general information regarding the company. It includes the history of company; its disinvestments, milestones, board of directors, quality policy, financial position of the company, and the products. I have also given the functional department of the company like marketing department, marketing structure, etc.

In the second part, I have focused on my core project regarding the procedure followed for the strategic lead time management at RIL. In the end, the conclusion and the bibliography are given. The report totally depends on the primary & the secondary data and it may be possible that the data from which the report is made may not appear in the report because some data is confidential for the company. MANISH .A. GAJJAR

RESEARCH OBJECTIVE
Explore order to deliver cycle time, its components & consider wider context of order cycle time Looks at how the reduction of lead time can impact on the goals of logistic pipeline management To outline some of the ways in which inadequate system design can lengthen lead time & engineer costs rather than value into the logistic process Introduce the context of lead time gap.