Você está na página 1de 27

SIMON & SCHUSTER

COPY STYLE GUIDE


As we continue to optimize our metadata, consistency and accuracy are of utmost importance. Please refer to this guide, which will be updated as needed. If you have any questions, please contact Maria Tahim or Christina Bryza in Ad/Promo.

Advertising & Promotion

TABLE OF CONTENTS Grammar and Style Elements 2 Frequently (Mis)used Words and Phrases 8 Publications Lists 10 Awards List 16 Imprint Lists 19 Accreditation, Suffix, and Degree Lists 21
RESOURCES Chicago Manual of Style, 16th Edition (ChicagoManualofStyle.org) Merriam-Webster Collegiate Dictionary, 11th Edition (Merriam-Webster.com) The Associated Press Stylebook (APStylebook.com)

SIMON & SCHUSTER

COPY STYLE GUIDE


As we continue to optimize our metadata, consistency and accuracy are of utmost importance. Please refer to this guide, which will be updated as needed. If you have any questions, please contact Maria Tahim or Christina Bryza in Ad/Promo.

Advertising & Promotions

TABLE OF CONTENTS Grammar and Style Elements 2 Frequently (Mis)used Words and Phrases 8 Publications Lists 10 Awards List 16 Imprint Lists 19 Accreditation, Suffix, and Degree Lists 21
RESOURCES Chicago Manual of Style, 16th Edition (ChicagoManualofStyle.org) Merriam-Webster Collegiate Dictionary, 11th Edition (Merriam-Webster.com) The Associated Press Stylebook (APStylebook.com)

SIMON & SCHUSTER DIGITAL COPY STYLE GUIDE As of 11/18/13 As we continue to optimize our metadata, consistency and accuracy are of utmost importance. Please refer to this guide, which will be updated as needed. If you have any questions, please contact Maria Tahim or Christina Bryza in Ad/Promo.

Table of Contents Grammar and Style Elements Frequently (Mis)used Words and Phrases Publications Lists Awards List Imprint Lists Accreditation, Suffix, and Degree Lists 10 16 19 21 2 8

Resources:

Chicago Manual of Style, 16th Edition (ChicagoManualofStyle.org) Merriam-Webster Collegiate Dictionary, 11th Edition (Merriam-Webster.com) The Associated Press Stylebook (APStylebook.com)

Grammar and Style Elements Abbreviations a.m.; p.m. BA MD PhD [for a complete list of accreditations, see p. TK] UK (noun and adjective) US (noun and adjective) Bios Do use appositive commas (Her husband, Kyle, and her dog, Fitz.). Spell out state names in bios. (She lives in Shreveport, Louisiana.) When possible, end with location. (She lives with her family in Shreveport, Louisiana. Avoid using She lives in Shreveport, Louisiana, with her family.) Do not capitalize job titles (eg, professor of literature; founder; president) unless referring to the President of the US. Do capitalize if used as a name: Professor Smith. List of cities that do not require state names: Atlanta, Baltimore, Boston, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Las Vegas, Los Angeles, Miami, Milwaukee, Minneapolis, New Orleans, New York, Oklahoma City, Philadelphia, Phoenix, Pittsburgh, St. Louis, Salt Lake City, San Antonio, San Diego, San Francisco, Seattle, Washington, DC Commas Use the serial comma. No comma after introductory phrases, except when to prevent misreads or separate two proper nouns (eg, In New York, Mary was lonely but In New York she was lonely) Do use comma after introductory clauses (eg, When she came to New York, she was lonely)

Do use comma after introductory words (Oh, sure) Do use a comma to separate two complete clauses of a compound sentence. (She traveled the globe, and he stayed home.) Do not use a comma to separate the parts of a compound predicate. (She traveled the world and purchased souvenirs.) Colons Do not capitalize the word following a colon unless it introduces two or more complete sentences. Compounds Refer to Websters Collegiate Dictionary, 11th Edition as primary source. (MerriamWebster.com) Open style preferred. Hyphenate adjective compounds preceding a noun only when necessary to prevent a misread. Covers For ads, please check the title and author against the cover. Title and author names must exactly match the cover, excluding and symbols. Quotes on the cover are the reference point for quotes in the ad. For catalog copy, the first reference to title and/or author should ideally match the cover, though variation is acceptable. Dashes No spaces before or after any form of dash. hyphen: Use for compound words as necessary: blue-blooded critic; not-to-be-forgotten moment. Adverbs ending in ly do not need a hyphen to connect them to the words they modify.

em dash (Mac: shift/option/dash; PC: Alt/0151 (on numeric keypad): Use for sudden breaks and abrupt changes, as well as for amplifying, explanatory, and digressive elements. en dash (Mac: option/dash; PC: control/minus sign (on numeric keypad)): Use to connect continuing, or inclusive numbers; dates, time, or reference numbers. 19951997. 36 p.m. Pages 3846. Also use for sports scores: A 72 victory. Additionally, use in compounds when two or more elements are hyphenated compounds: Caldecott Medalwinning author. Academy Award nominated screenwriter. Dates See Numbers. Ellipses Three periods, no spaces. (Can create using option/colon.) In copy: When ellipses are used to trail off a sentence (technically called suspension points in this usage), do not include a period preceding the ellipses, and leave a space between the ellipses and the start of the following sentence. (The trouble had just begun Next time, shell think twice!) In quotes: When ellipses represent missing text, there is no space between the ellipses and the remainder of the quoted text. If the ellipses follow a complete sentence, end the sentence with proper punctuation and then add ellipses. There is still no space between the ellipses and the remainder of the quoted text. Initials There is no space between initials when used in place of a full name, eg, W.H. Auden Italics

Italicize books, comic books, comic strips, cartoons, movies, plays, magazines, newsletters,
album titles, television shows, radio shows, paintings, airplanes, boats, trains, spacecraft.

Do not italicize series titles. Use quotes for short stories, comic book issue titles, magazine articles, songs, episode names of TV programs. Do not italicize websites. Numbers Spell out numbers one to one hundred. Use numerals for numbers 101 and above, but spell out round numbers easily expressed in two or three words (five hundred, two thousand, three hundred million). Use commas in numbers larger than three digits (1,036 pages). [Exception: for key selling points in Audio catalog, TI3s, or # rankings on bestseller lists, write out one to ten and use numerals for 11 and above. #1 bestseller is also acceptable.] Dates: September 12, 1989; September 1989; the 1960s; the sixties; in 69; 460 B.C. (note small caps) Time: spell out even, half, and quarter hours (seven thirty; seven forty-five) but use numerals for exact times (7:38 a.m.) Ages: He was in his thirties. She was fifteen when she got famous. Three-year-old child; a threeyear-old; he was three years old. The book is for seven- to ten-year-olds; written at the firstgrade level; for a first grader Percentages: 10 percent; a 10 percent raise (no hyphen) Fractions: one fifth of a mile; two-thirds majority Locations: the East Seventies, Seventy-third street Misc: Refer to 9/11 as September 11. Regarding consistency within a paragraph, see Chicago 9.7.

Plurals and Possessives Add an s or es to make a proper noun plural. Add an apostrophe to a plural to make it possessive. The Smith family. The Smiths. The Smiths legacy. The Jones family. The Joneses. The Joneses legacy. For the possessive form of a noun that ends in s, add s. Per Chicago 7.17, this practice not only recognizes that the additional s is often pronounced but adds to the appearance of consistency with the possessive forms of other types of proper nouns. Albert Camuss novels. The duchesss property. Note The Jesus Exception: Jesus does not get an s. Jesus fish, but Judass lies. Quotations See Italics for usage. Formatting: This is a standard quote from a publication. Publication Title This is a quote from a starred review. Publication Title (starred review) [in ads and promotional materials, adding a star as a design element is optional] This is a quote from author. Author Name, author of Notable Book This is a quote about a backlist title. Publication Title, on Relevant Book Formatting in a keynote or copy: This is a quote from a starred review (Publication Title, starred review). Spaces One space after a sentence. One space after a colon. No spaces around em dashes, en dashes, or hyphens. No spaces in ellipses.

Titles When listing titles, always use italicized title case, never all caps. Refer to IMS for accurate use of title case. The Perks of Being a Wallflower, never THE PERKS OF BEING A WALLFLOWER. In cases where formatting is not possible (e.g., Facebook ads), use title case with roman text: The Perks of Being a Wallflower

Frequently (Mis)used Words and Phrases afterward (not afterwards) all right (never alright) audiobook audio CD bestseller/bestselling biblical; the Bible boxed set (not box set) brand-new coauthor, cocreator, codirector, cofounder, cohost, cowriter ebook, ebook original e-card email e-newsletter enovella ereader e-serial e-trilogy farther (physical distance; run farther), further (time or degree; investigate further) full color throughout full-color photographs throughout Internet iPad, iPhone, iPod its (contraction for it is), its (possessive form of it) mass market (never hyphenate) middle grade (never hyphenate) nonfiction okay (not OK or ok) online paper over board (never hyphenate) preorder

Scripture self-help smartphone super (usually closed up, supercute) theaters (except in National Amusements ads, which use theatres) 3-D there (preposition), theyre (contraction for they are), their (possessive form of they) true crime novel TV (not television) website youre (contraction for you are), your/s (possessive from of you) YouTube

Publications Lists Blogs and Websites For websites, no www. and capitalize all words, excepting articles. (Dont cap and, the, of, etc.) Do cap words that follow a slash (Facebook.com/ReadytoRead). Italicize blog titles, unless using .com, in which case keep roman and treat as website. Audio.SimonandSchuster.com AuthortkNametk.com Academic.SimonandSchuster.net Bookreporter.com BuzzFeed.com TheDailyBeast.com (The Daily Beast)

Gawker (Gawker.com)
HigherEd.SimonandSchuster.net HuffingtonPost.com (Huffington Post) Kids.SimonandSchuster.com Salon.com ShelfAwareness.com SimonandSchuster.com Slate.com Teach.SimonandSchuster.net Teen.SimonandSchuster.com USNews.com

Magazines and Newspapers

The Akron Beacon Journal The Albuquerque Tribune The Atlanta Journal-Constitution The Atlantic

10

AudioFile The Baltimore Sun Booklist The Boston Globe The Bulletin of the Center for Childrens Books; The Bulletin; BCCB Bloomberg BusinessWeek CBA Retailers+Resources Chicago Sun-Times Chicago Tribune The Christian Science Monitor The Commercial Appeal (Memphis) Commonweal Cond Nast Traveler Cosmopolitan The Daily Beast Daily News (New York) The Dallas Morning News The Denver Post Detroit Free Press The Economist Entertainment Weekly Esquire Forbes Fortune The Globe and Mail (Toronto) GQ The Guardian Harpers Magazine Houston Chronicle Huffington Post

11

The Independent Kirkus Reviews Lexington Herald-Leader Lingua Franca Los Angeles Times Los Angeles Times Book Review Mens Journal The Miami Herald Milwaukee Journal Sentinel Le Monde (Paris) Money The Nation National Geographic National Geographic Traveler The Newark Star-Ledger Newsweek The New Orleans Times-Picayune The New Republic New York magazine
New York Newsday

The New York Observer New York Post The New York Review of Books The New York Times The New York Times Book Review The New Yorker O, The Oprah Magazine The Observer (London) Orlando Sentinel The Palm Beach Post

12

People The Philadelphia Inquirer The Plain Dealer (Cleveland) Playboy The Portland Oregonian The Providence Journal Publishers Weekly Rolling Stone RT Book Reviews (Romantic Times Book Reviews is also acceptable) The Sacramento Bee Salon The San Diego Union-Tribune San Francisco Chronicle The San Francisco Examiner San Jose Mercury News Seattle PI The Seattle Times Self Shelf Awareness Slate South China Morning Post (Hong Kong) Sports Illustrated St. Louis Post-Dispatch Star Tribune (Minneapolis) Sun-Sentinel (Ft. Lauderdale) The Sunday Times (London) The Tampa Tribune Time The Times (London) The Times-Picayune (New Orleans) Times Union (Albany)

13

The Toronto Star USA TODAY US News & World Report Us Weekly The Vancouver Sun Vanity Fair The Village Voice Vogue VOYA The Wall Street Journal The Washington Post The Washington Post Book World

Television Shows (When referring to networks, no italics are needed unless the network is part of a show title. For example, NBC had high ratings, in part because of the success of Dateline NBC.)

48 Hours 60 Minutes
ABC World News Tonight CBS Evening News

Dateline NBC The Early Show Good Morning America Katie Larry King Live Late Show with David Letterman
NBC Nightly News

The Oprah Winfrey Show Today (The Today show) The Tonight Show with Jay Leno

14

Wires

The Tonight Show Starring Jimmy Fallon

Associated Press Reuters United Press International

15

Awards List Note: if a publication title is included in the name of an award, it does not need to be italicized. (For example, New York Times Notable Book.) Amelia Bloomer Selection ALA Best Book for Young Adults ALA Notable Childrens Book ALA Popular Paperback for Young Adults ALA (Top Ten) Quick Pick for Reluctant Young Adult Readers ALA/YALSA Best Fiction for Young Adults Nominee ABA Kids Pick of the Lists Association of Jewish Libraries Sydney Taylor Book Award Bank Street Best Book of the Year Best Book Award Booklist Editors Choice Booklist Top of the List Boston GlobeHorn Book Award Boston GlobeHorn Book Award Honor Book Caldecott Medal Caldecott Honor CBC (Childrens Book Council) Childrens Choice Book Award Finalist CBC/NCSS Notable Childrens Book in Social Studies CCBC Choices (Cooperative Childrens Book Council) Christopher Award Coretta Scott King Award [Honor Book] Coretta Scott King/John Steptoe Award [for New Talent] Dorothy Canfield Fisher Book Award Master List Selection Edgar Allan Poe Award Ezra Jack Keats Award Gay/Lesbian Book Award Golden Kite Award, Society of Childrens Book Writers and Illustrators

16

Golden Kite Honor Book, Society of Childrens Book Writers and Illustrators Golden Spur Award, Western Writers of America Horn Book Fanfare List International Reading Association Childrens Book Award IRA Childrens Book Award Notable IRA/CBC Childrens Choice IRA Teachers Choice IRA Young Adults Choice James Beard Foundation Award (or James Beard Award) Junior Library Guild Selection Lambda Literary Award Lambda Literary Award Finalist Laura Ingalls Wilder Medal Lee Bennett Hopkins Poetry Award Library of Congress Childrens Books of the Year Literary Lights for Children Award Man Booker Award National Book Award National Book Award Finalist National Jewish Book Award NCTE Award for Excellence in Poetry for Children NCTE Notable Childrens Book in the Language Arts Nebula Award New York Public Library Books for the Teen Age New York Times Notable Book Newbery Honor Newbery Honor Book Newbery Medal CBC/NCSS Notable Social Studies Trade Books for Young People NCTE Notable Childrens Book in the Language Arts

17

NYPL Book for the Teen Age Parents Choice Award [Silver Medal] PEN/Norma Klein Award PEN/Phyllis Reynolds Naylor Working Writer Fellowship PEN USA Literary Award Finalist Michael L. Printz Award Michael L. Printz Award Honor Book Printz Award Printz Honor Book Readers Choice Award Reviewers Choice, ALA Booklist School Library Journal Best Book of the Year (SLJ Best Book of the Year for teen titles) Scott ODell Award for Historical Fiction Smithsonian Notable Book Texas Bluebonnet Award The Society of School Librarians International (SSLI) Book Award The Society of School Librarians International (SSLI) Book Award Honor Book VOYA Top Shelf Fiction for Middle School Readers Whitbread Book Awards Whiting Writers Award

18

Imprint Lists When referring to the imprint, please write out the full name: Adult: Atria Books Atria Books/Beyond Words Atria Books/Marble Arch Press Blue Heeler Books Cash Money Content Emily Bestler Books Folger Shakespeare Library Free Press Gallery Books Howard Books Karen Hunter Publishing Mercury Ink Scribner Simon & Schuster Simon & Schuster Audio Strebor Touchstone Washington Square Press Pimsleur Pocket Books Pocket Star Books Threshold Editions Childrens: Aladdin Atheneum Books for Young Readers Beach Lane Books

19

Libros para nios Little Simon Little Simon Inspirations Margaret K. McElderry Books Paula Wiseman Books Simon & Schuster Books for Young Readers Simon Pulse Simon Scribbles Simon Spotlight

20

Accreditation, Suffix, and Degree Lists Managing Editorial uses the following standards when entering author names into TMM and other databases. Names should be entered the exact way they will appear on a books cover. Accreditation (before name) Admiral Archbishop Brother Cap. Chief Col. Dean Dr. Gen. Judge Lt. Lt. Col., D.S.O. M. Mr. Mrs. Ms. Pope Prof. Rabbi Rev. Sgt. Sir Swami

21

Suffix (after name) Editorial Staff Esq. Founder II III Jr Jr. Sr. The Duchess of York V

Degree (after name) ABR ABR, CREI, DREI, GRI, LTG AM, MD ASc BS, PharmD BSN, RN BA, GRI BA, MA BSN, MFA CNC CCIM, MAI CFA CHFC, LCSW CRS, GRI DC DC, ND

22

DO DREI DVM DVM, PhD, DACVB Ed EdD EdM EdS EMT-Cardiac, MA FSP, MSN, RN, FNP-C GRI JD, Consulting Editor JD JD, CPC JD, PhD LCSW MA MA, LPC MA, RD, CDN MBA MD MD, MPH MD, MS MD, FACC MD, PhD MMSc MS MS, RD, LD, FADA MS, RD, CDE MA

23

MA, RT MAI MAI, SRA MAI, SRA, CRE MAI, SREA, CRE MD, FACS MD, MBA MD, MPH MD, PhD Med, RT MPH MHA MS MSN, CNP MSW, PhD OD OD, LAC PhD PhD SPHR CBT PhD, Lac PhD, MDiv, MA PhD, RN PharmD, BCPS, CDE PharmD, BCPS, CDE CDM PharmD, MBA PharmD, PhD PhD PhD, CNS PhD, PsyD

24

PhD, RN PMP, PhD PsyD RD RN RDH RN, BScN, CNCC(C) RN, MFA RN, MS RN, MSN, CLNC RN, PhD RN, PHD, LCCE, FACCE RT SJ ScD USN (Ret.)

25

Você também pode gostar