DOKUZ EYLL UNIVERSITY FACULTY OF BUSINESS COURSE SYLLABUS 9/14/2011

Offered by Offered to Offered to Course Title Course Level Undergraduate / First Cycle Instruction Language Prerequisite Department of Business Administration MAN MAN ECN ECN IRL IRL THM THM IBT IBT Course Status Compulsory Elective

Marketing Applications Course Code MRK 2002 English MRK 2001 Year 2 Semester Spring Mode of Delivery Prerequisite to ECTS 4 Weekly Course Hours T 3 In Class MRK 3001 A 0 L 0

COURSE DESCRIPTION COURSE OBJECTIVE This course aims to apply marketing functions, concepts and strategies within the business environment in order to be able to use their marketing knowledge. The objective of this course is to make students demonstrate an understanding of the application of marketing principles in a business environment to be able to comprehend marketing mix strategies.

LEARNING OUTCOMES It is expected that students 1. Apply marketing concepts and strategies of imaginary products or services through oral and/or written presentations. 2. Demonstrate awareness of real marketing applications in national and international environment. 3. Work effectively as part of a team participating and interacting in the group in a productive manner for him/herself and for the group as a whole. 4. Demonstrate high communication skills through presenting a written report. LEARNING AND TEACHING STRATEGIES 1. Assignment 2. Group Work 3. Presentations

ASSESSMENT METHODS 1. Assignment (7*6 points) Groups will do an observation in a real marketing environment about marketing concepts and strategies and prepare a written report depending on the format given by the instructor. They are expected to share their observation with their class-mates through oral presentations. 2. Term Project Groups will prepare an imaginary product and develop marketing strategies for the product. They will prepare a written report and make an oral presentation

GRADING % 42%

58%

DOKUZ EYLL UNIVERSITY FACULTY OF BUSINESS COURSE SYLLABUS 9/14/2011

ASSESSMENT CRITERIA 1. Late submissions of reports will not be graded

2. No excuses for assignments, discussions and projects will be accepted.

TEXT BOOK(S)/ REFERENCES / MATERIALS Kotler, Philip & Armstrong, Gary (2010), Principles of Marketing, Prentice Hall, Inc., New Jersey, 13th Edition.

COURSE POLICIES AND RULES 1. Attending at least 70 percent of lectures is mandatory. 2. Plagiarism of any type will result in disciplinary action. 3. Students are expected to participate actively in class discussions. 4. Students are expected to attend to classes on time. 5. Students must obey the time limits of their presentation.

COURSE OUTLINE WEEK 1 2 3 4 5 6 7 8 9 10 11 12 TOPICS INTRODUCTION Assignment 1 Assignment 2 Assignment 3 Assignment 4 Assignment 5 Assignment 6 Assignment 7 Presentation of The Term Projects Presentation of The Term Projects Presentation of The Term Projects Presentation of The Term Projects NOTES