Madison Area Technical College

Enrollment Management Team

Wednesday, March 23, 2005 9:30am 11:30am; Board Room, 2B

Enrollment Management Team

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Turina Bakken Becky Baumbach, co-chair Sue Carter Debbie Derr, co-chair Tom Heaney

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X denotes attendance

Lynn Hertel Tim Jacobson Janet Kelly Lynn Konkel Joe Lowndes Maureen Menendez

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Lynn Perkins Andy Ross Kelly Schulte, recorder David Shonkwiler Al Studesville Jody Thrush

Guest: Bill Graf, Gwen Torkelson, Dan Sharp AGENDA: Check In and Introductions Discussion Points for Presentation on EMP/Chucks handout Questions from the Team ACTIONS/OUTCOMES:

NEXT MEETING: Mar 31: 1pm-3pm; 2B Board Room Apr 15: 11am-12:30pm; Room 108 T.E.C. May 2: 1pm-2:30pm; 2B Board Room

TOPIC: Discussion Points for Presentation Mr. McIntyre, Market Research Consultant, took us through the Market Research and Enrollment Management handout that he brought with him (a hard copy will be sent to those who were unable to attend the meeting). Page 6 of booklet: Unduplicated information, in district, per 1000. In 1990 we were serving 84 per 1000 people in the 18-24 age group. Since 2000, we have had a big drop; lost about 1/5 of market penetration, most in the 25-54 age group. Between now and 2008, our district will grow between 5-10%. About 500 growth in Wisconsin during 1990. Since then, that same 1/5 dropped in headcount. Where did all this happen in the district? During 1990, which was stable enrollment, it occurred everywhere except Reedsburg, DTEC and Comm Ave. Since 2000, drops have been everywhere. Reedsburg has dropped more than most as well as Comm Ave and Dane Ace.

MATC Market Penetration by gender, race ethnicity and type, page 8: Degree making gains in market penetration ESL went up 200% in market penetration ABE has increased in the last 4 years by about 1/3; pricing is different; in 1990s we served 67 per 1000 and now we serve only 36 per 1000. Contract training: (not in booklet; see attached): huge increase from the 1990s market penetration to 2000 from 14 per 1000 to 93 per 1000. However, there has been a decline in 2003, serving 20 per 1000. Per Chuck we need to find a way to fund for the employee rather than the employer. This percent should be much higher. The market penetration for American Indians has been better than Asian. Unusual per Chuck, he has never seen this before. High penetration is relatively high than other colleges Chuck has worked with. Again very unusual.

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March 23, 2005 Difference between males and females is typical.

Map of MATC district, page 9: It is based on zip codes that we claim are in our district but some zip codes may fall out of the district. Metro Map to what degree do they have access to DTEC?

Labor Market Trends South central Wisconsin has a low unemployment rate. Based on unemployment rates, MATC has not recovered much. New jobs, economic development is slightly better outside Wisconsin. Need to look at where new jobs are coming but also where replacements of jobs will be coming. Many jobs require post secondary, on-the-job training.

Annual job openings during this decade, page 18 Need to be aware of these facts Occupations with most job openings coming up this decade in south central WI o Health care providers o Educational teachers o Truck drivers o First-line operations supervisor Small business people Contract training MATC could do more with this o electricians

Other MATC Mission Elements, page 21 Transfer Better to look at data over time rather than other Community Colleges in the area or the 2 year UW colleges. Area high school drop out dates MATC draw from area high schools Actual transfers not all classes transfer to all UW colleges, outlining campuses have different class offerings that prevent them from graduating in 2 years, getting data from UW system on our transfer students. Development education/basic skills How well do they do in the first level course. A lot of research and tracking.

EM strategies Marketing: cover a variety of media such as internet, webpage Pricing: room for improvement Instructing: balance of face-to-face and on-line. Should increase in each area, set goals of a certain percent for online, face to face, ITV, etc. Action/Outcome:

TOPIC: Questions from the group Pricing considerations: price elasticity, what students are paying, look at students budgets

Enrollment Management Team Minutes

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Enrollment Management Team

March 23, 2005 Economic development activities: need to overcome employer driven and be more employee driven. Do more with contract training; invest more in the marketing to do this, even though we already are very robust in this area. Cultural development: outlining campuses Transfer: Chuck will be giving us basic data but this may involve hiring someone to do a more in-depth study. Transfer readiness concept first 30 credits can be a measure to look at in our strategies.

Action/Outcome:

TOPIC: Miscellaneous The market research focus group results that Chuck conducted in November 2004 are available to view on the Strategic Effectiveness website. You can access the results by clicking on the link below or by logging onto the MATC homepage, click on AQIP in the Index, and then click on Action Project #3 in the gray box. http://matcmadison.edu/matc/employee/strategiceffectiveness/aqip/project3/documents/FocusGrpResultsMATC2nd Visit.pdf

Meeting adjourned 11:30am Kelly Schulte, recorder

Enrollment Management Team Minutes

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