The Real Estate Agents Marketing Guide

Part 1: The Real Estate Agents Guide to Online Marketing

Website: www.AgentsMarketingGuide.com Phone: (832) 225-2101 1

I. II. III. IV. V. VI. VII.

Table of Contents ......................................................................................................................................... 2 The Power of Real Estate Keywords.................................................................................................... 3 The Common Sense Approach to Keywords and Marketing ..................................................... 5 Standing Out From the Competition.................................................................................................... 5 The Value of One Small Keyword.......................................................................................................... 6 Ranking Well in the Sponsored Search Results & Organic Search Results .......................... 7 Estimating Conversion Rates From Your Online Marketing Efforts ................................... 10

VIII. Projecting the Value of Your Keyword-Based Website ........................................................... 11 IX. X. XI. XII. Creating Multiple Streams of Keyword-Based Clients .............................................................. 11 Online Marketing Strategy #1: Marketable Keywords ........................................................... 12 Online Marketing Strategy #2: Presumed Expert Status ........................................................ 13 Online Marketing Strategy #3: Prestige Based Marketing .................................................... 14

XIII. Online Marketing Strategy #4: Local Development Marketing ........................................... 15 XIV. XV. XVI. Online Marketing Strategy #5: Specific-Type Marketing ...................................................... 16 Online Marketing Strategy #6: Offline Marketing to Boost Online Traffic ...................... 17 Online Marketing Strategy #7: Joining the Social Networks ................................................ 17

XVII. Online Marketing Strategy #8: Service-Based Marketing ..................................................... 19 XVIII. Online Marketing Strategy #9: Your Free Online Billboard ................................................. 21 XIX. XX. XXI. Online Marketing Strategy #10: Banner Ads to Further Your Message ........................... 22 Improve Your Success Through Effective Marketing and Closing ...................................... 23 Simple Steps to Take Right Now ....................................................................................................... 24

XXII. Introduction to Our Other Free Reports (1-8) ............................................................................ 25 XXIII. Our Products & Services ....................................................................................................................... 26 2

Part 1: The Real Estate Agents Guide to Online Marketing

The internet is the new real estate frontier, and there are plenty of opportunities yet available for agents in this relatively new marketplace. This online marketing guide highlights 10 online marketing strategies that you can start using today. We will also show you how to use real estate keywords, specific & local marketing, sponsored searches, and keyword-based websites to get more leads, and make more money this year in real estate. Every day all across this great country individuals, investors, buyers, sellers, and renters use the internet to search for local real estate, apartments, and agents. More of your potential clients start their real estate search online than ever before; the internet has truly changed the way people shop for real estate and real estate agents. The goal of every agent should be to become the obvious choice for these internet searchers, however, most agents do not have a proper internet presence, and therefore will never even be considered. The goal of this guide is to open your eyes to the goldmine of potential clients that could be yours by taking a few simple steps in your online and offline marketing campaigns. By using keywords and keyword phrases you will begin to increase your conversion rate, as well as separate yourself from your competition by becoming the presumed local area expert. Throughout this report we focus our examples around Dickinson, Texas, which is a city of 17,000 people, 30 miles south of Houston TX. Our examples are not live; they are simply used for illustrative purposes. However, by plugging in your own city, area, or real estate-related term, you can get an idea of how to use keywords in your own local area. This real estate guide was created in the hope of helping agents nationwide become more effective marketers on and offline. We encourage the free unedited distribution of this report; feel free to forward it to any agents that you think would benefit from the information and strategies presented here. We also encourage our readers to join our free email alerts, in which we send out additional ideas and strategies all year round. Visit our website for the latest information and to sign up for our other free reports today.

The Power of Real Estate Keywords

In any business, a good amount of marketing development efforts are spent on the words used in a campaign, simply because words carry with them a message, a meaning, and a presupposition. Words have the power to speak directly to an intended audience. The strategic use of words is called keyword marketing. Keyword phrases are relevant, intriguing, and engaging words that summarize an entire message in less than a sentence. Using keywords to be specific to your local area is perhaps the best use of your marketing dollars, since opportunity and availability still abound.

Two Types of Keywords

In real estate, there are two types of keywords every agent should use: keywords with search value, and keywords with marketable value. Keywords with search value have people searching online

using those keywords. Keywords with marketable value are words that are of interest to the audience that you are trying to reach, and they may or may not have online search volume.

Keywords with Search Value

Every word or phrase used to operate the search engines is considered a keyword. Individuals put keywords and keyword phrases into a search box and the search engines do their best to match those words with content that they find online. The search engines do this by first looking for exact matches in the domain names of websites, and then by looking for those keywords in the websites content, be it text or images. The search engines sole goal is to match the searcher with what they searched for. An example of a keyword with online search value would be Dickinson TX Real Estate. The search volume for this phrase is 260, which means that 260 people are typing this exact phrase into a Google search bar each month. If we can cater to this specific term using a keyword-based website like www.DickinsonTXRealEstate.com, we can begin to capture this monthly search volume simply because the search engines will naturally bump up websites to the top of search results if they have a domain name that reflects the term the searcher was looking for, and if they have that term well represented on their website. Most agents miss out on this online market because they dont use keyword-based domain names or phrases in their websites. Many just do not understand the value that these online keyword phrases hold. Using local and specific keyword-based websites can bring you a new and steady stream of clients, just by targeting the phrases people are using in their online search for real estate.

Keywords with Marketable Value

Keywords with marketable value are any words or phrases that are of interest to your potential audience, words that trigger a natural response, be it excitement or intrigue. Often these keywords are local, specific, and relevant to their current line of thinking, and typically include their local city and a real estate keyword. Some examples of these keywords would be: Dickinson Home Values, Dickinson Foreclosures, Dickinson Homes for Sale, Dickinson Real Estate and so on. To improve your appeal and conversion rate, you would want to use these exact same phrases that are of interest to people in your marketing campaigns. Using the keyword example, Dickinson Home Values, you would see that online this term has no monthly search volume, but that does not mean the term has no value. This specific term and the corresponding domain name www.DickinsonHomeValues.com would have immense marketable value to current homeowners in Dickinson TX, whether or not they are ready to buy or sell real estate, because even those not currently looking for real estate will always have an interest in their homes worth. These keywords, websites, domains, and marketing campaigns offer a unique approach to getting new leads by creating traffic where there may have been none. Getting noticed and getting contacts is never a waste of time. Always adding new clients to your database is so important because even if they are not ready to move now, eventually they will be. Your goal now should be to get your foot in the door, and work on becoming the obvious choice when it does come time to move. It is important to remember that just because someone is not 4

currently doing a search for real estate, does not mean they do not have an interest in their local market. The point of your keywords with marketable value is to appeal to the general population by speaking their language through local and specific keywords. This can give you recognition prior to being actively searched for as an agent, giving you a jump on your competition.

The Common Sense Approach to Keywords and Marketing

The search engines attempt to use common sense when presenting their search results, which is why the domain name becomes so important. If a searcher typed in the term Dickinson TX Real Estate, both the search engines and the searcher would more likely end up on a website like www.DickinsonTXRealEstate.com than a website like www.JohnDoeRealty.com. Assuming all else equal, both the internet searcher and the search engine will by default give more credit and relevance to www.DickinsonTXRealEstate.com, the keyword-based website. Offline the same is true as well, since most people use common sense when finding a real estate agent, and will only contact you if they feel you are different, special, or have something they may want. Using keyword-based marketing can create instant credibility, and a better conversion rate with the market you are trying to reach. For example, lets say you sponsored a billboard in Dickinson TX, and your website name was www.DickinsonTXRealEstate.com. Anyone who sees the sign and is planning to rent, buy, or sell real estate in Dickinson TX would instantly assume that you are the real estate agent or company of choice in Dickinson TX. By being local and specific you can differentiate yourself from the generic competition, giving you a distinct advantage in your local market. We know that by presenting people with exactly what they need or are looking for, the majority of the time, they will choose our ads and marketing materials over that of the competition. It is just common sense- if someone is looking for Dickinson TX Real Estate, and we are www.DickinsonTXRealEstate.com they will likely end up on our website over our competitors.

Standing Out From the Competition

The first impression makes all of the difference in the world. When the average internet searcher is looking for something specific, they expect to be presented with something specific. However, most agents and brokers do not cater to these searches. If you did a search for a local real estate term, in the sponsored listings you would likely see a bunch of generic ads for brokerages and agents, with nothing geared toward local specific search terms. Below is a simple example of what we mean, using the term Dickinson TX Real Estate. Generic Agent
Looking for a new home? We can show you every home in your local community today! www.JohnDoeAgent.com

Generic Brokerage
Search Real Estate Listings We work with buyers! Search our Real Estate Listings Now! www.JaneDoeBroker.com

Specific & Keyword Based

Dickinson TX Real Estate We help our clients buy; sell or rent Dickinson TX Real Estate. www.DickinsonTXRealEstate.com

When a searcher is presented with those options when looking for Dickinson TX Real Estate odds are they will end up on the website that reflected exactly what they were looking for. Most clients presume all agents and brokers are the same, so by using keywords specifically geared to what they were searching for, you can be different from the rest of your competition. Catering to their particular searches increases the likeliness that they will choose your website or advertisement over that of the generic competition.

The Value of One Small Keyword

Keyword Apartments for rent in Dickinson TX Bay Colony Dickinson TX Dickinson TX Apartments Dickinson TX Real Estate Monthly Searches 73 210 590 260 Keyword Houses for rent in Dickinson TX Green Isle townhomes in Dickinson TX Homes for Sale in Dickinson TX Homes for rent in Dickinson TX Monthly Searches 220 22 310 320

Money can be made by dominating just one small keyword phrase, in this example, Dickinson TX Real Estate. Google estimates that this exact phrase is searched for 260 times per month on their search networks, and by including the other search engines such as Yahoo, Bing, MSN, and AOL, we can add 33% to this total. This would bring our estimated monthly searchers up to 345. A longer term look over the course of 12 months would have our total yearly searchers be 4,140. We know that each of these estimated 11 searchers per day are warm leads, and that they have an interest in Dickinson TX Real Estate. If we are www.DickinsonTXRealEstate.com, we should have no problem attracting these 4,140 online searchers, since we offer exactly what they are looking for.

4000+ Warm Leads = Cost Effective Marketing

Imagine trying to reach 4,140 warm contacts using traditional mailings. If we could magically mail only to warm households, at $.75 a mailing, it would cost over $3,000! In actuality, for this many warm contacts, we would have to mail to nearly 30,000 households to average 4,140 warm contacts (assuming 14% are warm contacts.) The point here is that people searching for this exact term provide you with a unique opportunity to capture warm contacts in a very cost effective manner, or if your website ranks well for that specific keyword phrase, even free.

Warm Leads = A Better Conversion Rate

We know that each of these people using the phrase Dickinson TX Real Estate are warm leads, because they are doing a local and specific search for real estate. They obviously have an interest in Dickinson TX Real Estate, and since our keyword-based website reflects that search term exactly, most of these searchers will end up on our website. We can get in front of them by either ranking well for the specific search phrase Dickinson TX Real Estate, or by sponsoring our way to the top of the search results using a pay-per-click campaign.

Sponsored Search Results & Organic Search Results

Capturing online traffic is done primarily via two methods: ranking well in the organic or natural search results, or by buying (sponsoring) traffic through the major search engines. Here are three simple steps to help you get in front of more people, faster, for less.

Step 1: Create a Website with a Keyword-Based Domain Name

Use a keyword-based domain name to quickly rank well for whatever specific term you choose. For example, if you wanted to rank well for the phrase Dickinson TX Real Estate, then ideally you would own the domain name www.DickinsonTXRealEstate.com, since online searchers and the search engines give instant relevance and credibility to websites with a keyword-based domain name. This means two things: one, that your website is more likely to show for that phrase in the natural/organic search results, and two, it will cost you less to show your website advertisement in the sponsored search results since your ad score will be high because your website caters to that specific search phrase.

Step 2: Sponsor Your Way to the Top (Of the Search Results)
We call the pay-per-click (PPC) programs offered by Google, and Yahoo/Microsoft sponsored searches. A sponsored search is just what it sounds like: you sponsor the search traffic, by paying a fee every time someone clicks on your website advertisement. This is the fastest and easiest way to get your website in front of internet searchers, but it will cost you money for each visitor the search engines send your way. The minimum bid amount starts at $0.05, and depending on the popularity of the search term, you can expect to spend up to $5.00 per click. The more you are willing to pay, the more traffic the search engines will send your way. If you want to dominate a local keyword, we recommend the combination of a keyword-based website and a PPC marketing campaign geared toward that keyword. Every real estate keyword has the potential to bring you more clients; it is up to you to make your website the obvious choice for these keywords searches. The search engines will also reward you for making your ad and landing page more relevant to the search term. It typically will cost you much less to show a relevant ad, and your conversion rate will be higher. If you made a keyword-based website like www.DickinsonTXRealEstate.com, your PPC campaigns ad score and relevance will be extremely high, and your prices would be comparatively low for sponsoring the phrase Dickinson TX Real Estate. Using the Dickinson TX Real Estate example, you would bid on the specific keyword phrase, Dickinson TX Real Estate. If your bid was $1.00 per click and one of the top bids, anytime someone searched for Dickinson TX Real Estate on the Google search network, your listing would show in the sponsored listings on the top or right of the page. It costs you nothing to show your listing, but if someone clicks on it to visit your website, then Google would charge you up to $1.00 for that click/visitor. The following table illustrates the math in relation to the cost per click, and the number of clicks it takes to make a sale. With only $300 budgeted for marketing costs to acquire a new client, the blue numbers would represent acceptable scenarios:

Pay-Per-Click Marketing Costs Per Projected Transaction (Cost Per Click x Success Rate) Success Rate (Sales/Clicks) 1/25 (4%) 1/50 (2%) 1/100 (1%) 1/200 (.5%) 1/300 (.333%) 1/400 (.25%) 1/500 (.20%) 1/750 (.133%) 1/1000 (.001%) $0.25 per click $6.25 $12.50 $25 $50 $75 $100 $125 $187.50 $250 $0.50 per click $12.50 $25 $50 $100 $150 $200 $250 $375 $500 $0.75 per click $18.75 $37.50 $75 $150 $225 $300 $375 $562.50 $750 $1.00 per click $25 $50 $100 $200 $300 $400 $500 $750 $1000 $3.00 per click $75 $150 $300 $600 $900 $1200 $1500 $2250 $3000

Possible Scenarios
What if it took you 300 clicks to get one $150,000 home sale? That sale only cost you up to $300 in PPC marketing. At a 2.5% commission, that $300 in marketing expenses got you $3750. What if you referred out that lead to make a 25% referral fee? You wouldve spent $300, and earned $937, for a profit of $637, for doing almost nothing! Talk about a fantastic ROI. Only 10 of those a month and you could practically retire! How can we help? We think these strategies make sense for every single agent in the country, and thats why we make it easy to get started. We offer a service where we setup your pay-per-click Google account for $100, and then we credit your account $100by offsetting your cost, we make it a free service! We set up your keyword lists, bid amounts and budgets, create campaigns, listings, and set up links- everything you need to get going quickly. Then we hand the account over to you, at which point you can leave it running, make changes, or cancel it at anytime. By presenting yourself as the area expert through the use of a keyword-based website, pay-perclick can outperform any other type of marketing campaign. This is because the people doing the internet searches for local real estate already have an interest, and are actually looking for exactly what you are offering. This is a warm market with people searching you out, not the other way around, so one can hope for, rather, expect a higher conversion rate.

Step 3: Ranking Well in the Organic Search Results (Naturally)

Search engine optimization companies tend to try to make you think that SEO is a magical art that only they can accomplish, but the truth is that the search engines are becoming smarter, and the days of creative SEO companies artificially boosting website rankings are coming to an end. We are now entering an age where relevance rules the day; if your website deserves the number one spot, it will be yours, eventually. There are four basic parts to SEO: domain name, content, popularity, and age.

Your Domain Name

Your domain name is more than just www.DickinsonTXRealEstate.com, it also includes the domains of your sub-pages as well. DickinsonTXRealEstate.com/ForRent would be a sub-page, and the name of this sub-page (For Rent) tells that search engines what the page is really about. While your home page is more likely to rank well for the term Dickinson TX Real Estate, the sub-page is more likely to rank well for the term Dickinson TX Real Estate for Rent. Domain names can be the number one factor for deciding relevance, which makes a good domain an essential part of any online marketing campaign. Its as simple as this: if the websites www.JohnDoeRealty.com and www.DickinsonTXRealEstate.com both operate in Dickinson TX, which do you think the search engine would likely show for the term Dickinson TX Real Estate?

Your Website Content

Your website content also tells the search engine what your website is all about. If you want to rank well for Dickinson TX Homes for Rent too, then you need to include that term multiple times throughout your website, and have a page dedicated solely to homes for rent in Dickinson TX. All too often people want to rank well for terms that may be a part of their business, but that dont even appear on their website one time. If your website/webpage is not about that keyword, you will have a very hard time ranking for it. The search engines also like to see a growing website, since it lets them know that you are increasing in value to potential visitors, and that you are taking an active role in your website development. You can keep the search engines interested in your website by adding new content monthly for the first year. This will also help you capture new keywords and additional traffic.

The Popularity of Your Website

The popularity of your website is gauged by the number of visitors you have and by the number and value of the one-way links pointing to you. The search engines essentially view visitors and links as people voting for your website. You can increase the popularity of your website by sending traffic there through online and offline marketing efforts, links pointing to your website, and visitors searching for and using your website. The more people that find and use your website, the more likely the search engines will begin to show your website for a variety of keywords, since the search engines presume that if you are getting traffic, you must be valuable in some way.

The Age of Your Website

The age of your website is important because the longer you have been around, the more established and valuable the search engines think that you are. As time goes on, your websites will age and your page rank will increase. This maturing of your website will help you to rank well in the organic searches, and will also help lower your sponsored search costs. New websites take time to age, and typically when a website is 12 months or older, the search engines give it more credibility. We think this 12 month benchmark exists because a domain name must be renewed each year. A renewal is a sign of reliability, signaling that your site is not merely a test marketing campaign, or attempt to rank well, but a legitimate resource. From our experience, new websites get an initial boost from the search engines, but if they are stagnant, they will drop to 9

the second page in a hurry. It comes down to needing to prove yourself to the search engines within the first 0-6 months, then again at 12 months plus, until your website traffic proves to the search engines that you are valuable. SEO boils down to common sense and a little effort. If your site deserves to rank well, then eventually it will; you can try and manipulate the search engines, but at the end of the day your visitors will decide the fate of your ranking. By creating a useful, informative, and enjoyable experience both your visitors and the search engines will reward your efforts.

Estimating Conversion Rates from Your Online Marketing Efforts

What is the bottom line? Online, you will find that 50% of your visitors will have no intention of working with you, either because they are not currently in the market to do so, or because they are just surfing the web looking into their options. The other 50% are people who are actually interested in buying, selling, investing, or renting, and this is the active market that you are trying to capture. We estimate that 50% of internet searchers are just surfing the web, curious about the local market, and not likely to make a move in the next 3-6 months. We estimate that 25% of searchers already have an agent in mind, but would still be open to working with a local area expert, if your website can capture and convert them for you. We estimate that the remaining 25% are doing their homework, by actively looking for agents to work with and properties to buy.

To capture and convert this active portion of the market we recommend using a dual approach in your search marketing campaigns: the first is to have keyword-based websites and landing pages, and the second is to gear your sponsored search marketing campaigns toward those specific keywords. This dual approach should make it easy for you to dominate your local market. You do not need to try to sponsor every keyword; rather you should just focus on dominating a few. We like to keep our projections based on tiny response rates that should be easily achievable; in our examples we used only a 0.25%-2% capture rate, which represents just a small fraction of the 50% of the projected searchers that will be ready to buy, sell or rent in the next 3-6 months. At 0.25% of the market, you will need to have 400 clicks/visitors to get one sale. At 0.5% of the market, you will need to have 200 clicks/visitors to get one sale. At 1% of the market, you will need to have 100 clicks/visitors to get one sale. At 2% of the market, you will need to have 50 clicks/visitors to get one sale.

Real estate marketing is a numbers game and keyword-based websites improve the odds greatly in your favor. How many of these estimated 4,140 online searchers will result in a sale? The answer is all of them, though it really is just a matter of when it will happen and who they will choose to work with. The more professional you look and the better you become at capturing and converting leads, the better the odds that you will be the agent of choice when their time comes. 10

Projecting the Value of Your Keyword-Based Website

If we estimate that 4,140 people search for this specific local real estate keyword each year, we can assume that at least a small percentage of them will potentially buy, sell, or rent real estate from us in the next 12 months, if we can get in front of them with our marketing and website efforts. An average home price of $150,000 and an average commission of 2.5% would yield us $3750 per sale. Here are a few possible outcomes from this one keyword based website: Assuming a 0.25% (1/400) transaction rate you could expect 10 sales resulting in $37,500. Assuming a 0.50% (1/200) transaction rate you could expect 20 sales resulting in $75,000. Assuming a 1.00% (1/100) transaction rate you could expect 40 sales resulting in $150,000. Assuming a 1.50% (1/75) transaction rate you could expect 60 sales resulting in $225,000. Assuming a 2.00% (1/50) transaction rate you could expect 80 sales resulting in $300,000.

One simple website combined with a sponsored search campaign, even just using a keyword phrase and domain name with a small monthly keyword search volume, can add immense value to your business over the course of a year. If you became the obvious choice for only a tiny fraction of these internet searchers (who are searching for exactly what you are offering) using the smallest transaction rate of 0.25%, you could add an additional $37,500 to your business each year from just this one marketing campaign!

Creating Multiple Streams of Keyword-Based Clients

We recommend that our clients take a multi-website approach to online marketing; if you want to capture more leads in Dickinson TX, then you would need to have websites catering to the specific terms that you want to capture. For example, you could own this group of websites: Dickinson Homes for Rent could be www.DickinsonHomesForRent.com Dickinson TX Real Estate could be www.DickinsonTXRealEstate.com Dickinson TX Homes for Sale could be www.DickinsonTXHomesForSale.com Dickinson Real Estate Agent could be www.DickinsonRealEstateAgent.com

All of these do not necessarily need to be complete websites; rather each could be a simple one page website, called a landing page. Each one page website would cater to the term it is trying to capture, and could be attached to your main online website through direct links. Each of these one page websites are gateways going back to you and your real estate business. Larger, stand-alone websites are better for SEO purposes, but single landing pages catering to a specific keyword will help improve your ad score, and would still rank well for local and specific keywords with low search volumes. How can we help? We can create one page websites for your new domains for only $99. We can also set up your PPC account (for free!) to get you in front of this keyword traffic immediately. One great thing about keyword-based websites is that it allows for instant branding. You dont have to worry about someone forgetting your website address, since they will instantly remember it next time they think about or use your keywords. Multiple websites equal multiple branding 11

opportunities, which lead to more potential traffic returning to your website in the future because you are memorable. From the Dickinson TX Real Estate example you can see that by catering to this specific keyword you can begin to capture a certain percent of this online traffic as new clientele. The secret to compounding your business growth is not to try and work harder with what you have, but rather create a new influx of potential. This can be accomplished by implementing multiple keywordbased websites using keywords with search value, as well as keywords with marketable value. It looks like this: if a website marketing campaign gets you 100 leads, and 10 of them result in sales, your conversion rate from your leads is 10%. If you wanted to get more sales you have one of two choices: either improve your conversion rate, or start another campaign along side of that one. Since we assume that you are doing your best in converting clients, your only real option is to implement another marketing campaign to bring you more leads, which will result in more sales. For example, if we used Dickinson TX Real Estate as the keyword phrase for one of our marketing campaigns, and hypothetically got 100 leads per year that resulted in 10 sales each year, if we wanted 50 sales per year, we could not do it from this one website, since it only produced 10, rather, we would need to create 5 other websites to accomplish our goal. This could be done by using other real estate keywords for Dickinson TX, or by finding the best keyword opportunities available in other surrounding cities. This is the power of duplication: if you find or do something that is successful in one area, simply duplicate it in another area. How can we help? We suggest that you order our research reports and our free local keyword list for your area, since these two services can help you see the potential available in your own market. See Services #7 for more information.

Online Marketing Strategies (1-10)

We have prepared 10 different strategies with which you can begin to utilize keywords both online and offline in your marketing campaigns. The goal of these strategies is to help separate you from the crowd of agents that are still stuck only promoting themselves (eg. John Doe.) Using these strategies will help you to dominate your own local markets by catering to your audience in a local, specific, and direct way, by offering them exactly what they looking for, and exactly what they need.

Online Marketing Strategy #1: Marketable Keywords

Marketable keyword phrases can be keywords with little or no search volume, but can prove to be very valuable to your businesses regardless. Keywords like Dickinson Property Value or Dickinson Home Values will have no monthly search volume, but will be very appealing to every homeowner in Dickinson TX. If you have an online marketing campaign, these types of keywordbased ads and websites will improve your conversion rates dramatically.

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Imagine you are a Dickinson homeowner searching online: Generic Agent

Free Competitive Analysis We can show you the value of your home, for free! www.JohnDoeAgent.com

Generic Brokerage
Want to know your homes value? We work with home sellers throughout Texas! www.JaneDoeBroker.com

Specific & Keyword Based

Dickinson Home Value Report No personal info required, free home value widgets and info! www.DickinsonHomeValues.com

Every agent is offering a free home value report, but not everyone is offering a Dickinson Home Value report. By being specific, local, and relevant, you will find that more people are interested in what you are offering. Below is a small sampling of keyword-based domain names that may be of interest to the average Dickinson resident. www.DickinsonHomeValues.com www.DickinsonPropertyValue.com www.DickinsonInvestments.com www.DickinsonLuxuryHomes.com www.DickinsonForRent.com www.DickinsonHomeSearch.com www.DickinsonLandForSale.com www.DickinsonNewHomes.com www.DickinsonForeclosures.com www.DickinsonShortSales.com www.DickinsonTXAgents.com www.DickinsonCommercialProperty.com www.DickinsonPropertySearch.com www.DickinsonTXRealty.com www.DickinsonHomeBuilder.com www.DickinsonTownhomes.com

These websites may not get you any initial organic or natural monthly search traffic, but when used in conjunction with online marketing strategies like PPC or Banner Ads, these keyword-based domain names will dramatically improve your click through rate and conversions. Offline they will also increase conversion rates, as they will be of interest to the average person looking to buy, sell, rent, or invest in Dickinson TX. How can we help? We help you brand your business by offering everything from business cards to banner ads and website design. See Services #1 for more information.

Online Marketing Strategy #2: Presumed Expert Status

For most people, a businesss name or assumed name carries a lot of weight. We previously shared with you the idea of being a local expert with a name like DickinsonTXRealEstate.com, or DickinsonHomeValues.com. Other examples of niche names would be DickinsonForeclosures.com, or DickinsonShortSales.com. Using keyword-based domain names makes you the presumed expert, and the obvious choice for whatever specific niches you hope to market to or attract. A name and website with the keywords Dickinson Foreclosures would appeal to a decent percentage of the overall housing market, since nationwide 1% of homes are in foreclosure, or are considering foreclosure. In your local market this may be true as well, and agents who have entered the foreclosure and short sale market obviously have a larger market to work with than agents who only work with traditional types of sales. A website with a focus on foreclosures would 13

be of interest to many home buyers and investors, while a website with a focus on short sales would be of interest to many sellers considering foreclosure. Foreclosure
Free Dickinson Foreclosure List No cost or obligation! We have free updated foreclosure lists. www.DickinsonForeclosures.com

Short Sale
Considering a Short Sale? We help homeowners! No obligation, free information. www.DickinsonShortSales.com

Investors/Buyers
Dickinson Real Estate Investment We can show you investment strategies and options today! www.DickinsonInvestments.com

When people presume you are an expert, they presume you are the best. You do not have to win them over, as they will often seek you out. By being local and specific you can position yourself as the obvious choice for that particular niche market. People looking for Dickinson Foreclosures will pick your site 9 times out of 10, since your domain name represents that term exactly. Generic companies using non-keyword based promotional efforts will not be able to compete on a local level. How can we help? We offer affordable website packages for all marketing budgets to help make you the presumed expert in your area. See Service #3 for more details.

Online Marketing Strategy #3: Prestige-Based Marketing

What sets you apart from your competition? Is it your name? Your look? Your Signage? What if you decided to incorporate a bit of prestige, a bit of class, in to one of your marketing strategies by marketing to higher income areas? If you wanted to attract luxury home buyers and sellers, would you be better off marketing yourself to the potential clients, or would you be better off positioning yourself as the premier luxury home agent? In real estate, you are representing yourself, and therefore need to prove your worth. Having a brand pre-establishes your worth and credibility, meaning you have already won the battle. If you were searching for a high-end home in Dickinson TX, would you be more impressed with a site like JohnDoeRealty.com or one of the websites listed below? www.DickinsonPremierHomes.com www.DickinsonLuxuryHomes.com

Would your potential client rather have a signage from John Doe Realty or from Dickinsons Premier Homes? Of course they would want to have luxury signage. The same-old signage will not get you more deals, but by standing out you will be noticed, as everyone wants to be unique or special. If you want to sell luxury or high-end real estate, you must first look the part, and then act the part. Would most people prefer to have a Toyota or a Lexus if they were the same price? They both do the same thing, they both look good, and they both get you across town. The truth is, we all like nice things, and would prefer a bit of class whenever possible. So it is in real estate, all agents do the 14

same thing by helping buyers and sellers. It simply comes down to image and branding. Are you a Toyota or a Lexus in the eyes of your potential clients? It may be worth your time and effort to specifically cater to this crowd, as your commission will be significantly higher than that of the average real estate home sale. Using a 2.5% commission you can compare and contrast: House Price $100,000 Commission $2500 $200,000 $5000 $400,000 $10,000 $500,000 $12,500 $750,000 $18,750 $1,000,000 $25,000

Luxury and high-end homeowners know how much you make on the sale, and they expect to be treated well in return. It may make sense, then, to design a specific marketing campaign and custom services geared toward this higher-end crowd. Looking the part will make it easier to close the sale, because odds are, your competition does not look like they specialize in high-end buyers and sellers. Creating high-end marketing materials and websites is a great way to begin to justify your commission to this highly profitable market. How can we help? We can help take your marketing to the next level by creating a custom 12 page newspaper catering specifically to your local high-end market. See Service #9 for details.

Online Marketing Strategy #4: Local Development Marketing

While real estate agents may understand the importance of representing their county or city, most dont recognize that opportunity exists in the local developments and housing communities that make up their cities. This under-representation can lead to many opportunities for you in your own marketplace. Two local examples are outlined below: Telfair is a premier housing community in Sugar Land, Texas. The phrase Telfair Homes for Sale is searched for an estimated 480 times on the Google search network. The corresponding domain name is also available, www.TelfairHomesForSale.com. Tuscan Lakes is a newer housing community in League City, Texas. The phrase Tuscan Lakes League City is searched for an estimated 590 times per month on the Google search network. The corresponding domain name, www.TuscanLakesLeagueCity.com is also available. You could even take this example one step further using the phrase New Homes League City, which is searched for an estimated 320 times per month. The domain name www.NewHomesLeagueCity.com is also available. Before implementing this strategy, you may want to check with the developer or housing community you are looking to use prior to using their name as a part of your domain name and marketing campaigns. Odds are most communities would not have a problem with you marketing their community, as long as you are not claiming to be them. In our second example we added a relevant term associated with the local community; someone searching for new homes in League City is likely looking for a new housing community like Tuscan Lakes. By having your websites

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and marketing efforts showing for both these specific phrases, you increase your chance of getting these sales. We especially like this strategy because there are housing communities in every city, everywhere, and it gets you very specific and local, meaning you will find less competition and more opportunity available. How can we help? We can show you the search volumes for these local developments and communities, as well as the availability of their corresponding domain names. See Service #7 for more information.

Online Marketing Strategy #5: Specific-Type Marketing

It is hard to rank well and win the bidding war for generic local terms, but easy if you are being local and specific in your efforts. Generic real estate terms are often bid up to $5-10 per click, since most agents focus their marketing there. This opportunity does not exist in fighting others for competitive generic words; rather it exists in specific keywords like the city and a specific term or phrase. For example, a phrase like League City Townhomes is both specific and local, and would likely avoid a bidding war that a generic phrase like League City Real Estate might have. Keyword Townhomes in League City TX Monthly Searches 140+ Keyword League City Townhomes Monthly Searches 260+

Townhomes in League City TX is searched for 140+ times, and League City Townhomes is searched for 260+ times. If you owned the domain name: www.LeagueCityTownhomes.com, you could begin to capture these 400+ searchers each month. Plus, the search engine will deem your pay per click (PPC) ads more relevant, show your listings more, and charge you less. Here are some common local specific type keywords used when searching for real estate:
DickinsonTownhomes.com DickinsonLandForSale.com DickinsonHomeBuilder.com DickinsonNewHomes.com DickinsonCondos.com DickinsonLuxuryHomes.com

If the shorter domain names are already taken, (for example, DickinsonTownhomes.com) you can try a variation like the ones listed below:
DickinsonTXTownhomes.com Dickinson-Townhomes.com DickinsonTexasTownhomes.com DickinsonTownhome.com

There are literally hundreds of examples of good keywords: townhomes, real estate, property, land, new homes, home builder, condo, apartment, duplex, fourplex, listings, lots, lakefront, golf course, foreclosures, investments, investors, broker, agent, realtor, or MLS, just to name a few. You could create a whole marketing strategy by just adding your own city, county, or housing community to any of those terms. Consider utilizing our free service below to get more keyword ideas.

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FREE SERVICE! We will email you a free list of 1300 keywords with your specific city and state. This list will help you get ideas for local keywords to sponsor, local domain names to purchase, and potential new markets to tap into. Please email us at FreeList@AgentsMarketingGuide.com for your free list. (Remember to include your city and state.) How can we help? We will create a report of all the local terms currently being searched for in your area, with a corresponding list of the keyword-based domain names still available. The cost for this report is $50 for the first city, $40 for the second, $35 for the third, and $25 for the fourth city and each additional one after that.

Online Marketing Strategy #6: Offline Marketing = Online Traffic

Each weekend you should consider placing yard signs at popular intersections, as most cities allow them, so long as they not left overnight or left out longer than the city ordinance allows. There are yard signs up all the time for open houses; now its time to put up yards signs for marketing purposes. (Check the local ordinances first!) How many website visitors would you get from just 10 yard signs? How many callers would you get? No one knows for certain, but we do know that your chances for success only improve when you put yourself out there. We suggest that you combine offline marketing (yard signs) with online marketing, (keyword websites) to make this strategy work for you. In the example below we use yard signs to attract open house hunters in combination with a keyword-based website to position ourselves as the local hub for open houses. Some easy, sample yard signs could be: I can show you any home on the market! (409) 000-0000 www.ShowingDickinson.com Real Estate, Open Houses, and For Rent Listings (409) 000-0000 www.DickinsonListings.com Free Open House List & Mobile Friendly Website (409) 000-0000 www.DickinsonOpenHouse.com The use of offline and online marketing efforts in sync produce the best results, since this type of marketing directs targeted traffic to your applicable website, separating you from the crowd, and making you the instant expert in that particular field. This strategy also works very well for rental properties and foreclosures. How can we help? We sell 10 full-color, 2 sided, 4 MM Coroplast yard signs, with wire stands for the prices listed below. Shipping and design are included in the price. 24x24 Yard Signs (10) $150 18x24 Yard Signs (10) $125 12x24 Yard Signs (10) $99

Online Marketing Strategy #7: Join the Social Networks

It is so important for todays agent to be internet savvy, and with that comes social networking. Websites like Facebook and Twitter offer you a unique and free way to stay in front of your sphere of influence. Most real estate agents are friendly and social people, so if youre an agent, then odds 17

are you could easily drum up a few hundred friends on the social networks. Since each of those friends needs a place to live, it only makes sense that you be their real estate agent.

Facebook
Facebook allows you the ability to post a message on your own wall, and this message is automatically sent to all of your friends message boards. We suggest that you give your friends monthly real estate tidbits, and reminders that you would love any business or referrals that anyone could give you, but limit them to no more than once a month. Why not have fun with this? You could let your friends know that you automatically entered them in your free monthly drawing, where you give away prizes or gift cards. Its a gentle and pressure-free way to remind them that you help people buy, sell, and rent real estate. Find and send everyone in your database and in your sphere of influence a friend request. You can look them up by email, by name, by school, or by location. Every agent needs to be taking advantage of the FREE marketing and networking opportunities that websites like Facebook offer. The table below illustrates the income potential from having constant contact with your sphere of influence. Using a conversion rate of 2.5% of your database into sales each year, with another 2.5% of your database resulting in referrals produces amazing results: # of Facebook Friends (Households) 100 250 500 750 1000 1500 14% Possible 2.5% Potential Market Share Sales from (Owners/Renters) Buyers and Sellers 14 2.5 35 6.25 70 12.5 105 18.75 140 25 210 37.5 2.5% Potential Referrals from Your Network 2.5 6.25 12.5 18.75 25 37.5 Total Income (Assuming $3750 Per Sale) $18,750 $46,875 $93,750 $140,625 $187,750 $281,250

The numbers above assume that you are proficient in capturing and converting your sphere of influence, but what if you numbers were only half that good, say a 1.25% sales and referral rate. At a list of 500 homeowners, you would still pull in commissions of $46,875, or more! Real estate is a numbers game, and the better you are at converting, the better your numbers will be. You dont need to know thousands of people to make good money in real estate, you just need to be successful with the people that you currently know, and Facebook makes staying connected very easy.

Twitter
Twitter is a great place to create a following because it works very well with niche markets like real estate investment properties, foreclosures, open houses, rental real estate, and more. Allow people to join your information feed, where you offer interesting or useful tidbits in 140 characters or less. Twitter is less important than Facebook, but can still hold a lot of value with the younger generation and with your niche market clients.

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Once you have a good list of friends and Twitter followers you will begin to see the power of utilizing the social networks to begin to drive yourself more business, all for free! The social networks do not need to be time-consuming, nor do they need to be complicated, just make them a part of your weekly routine, or manage them on a phone or tablet in your downtime. Remember to do your best to informative and valuable, as nobody wants generic spam, not even from a friend. How can we help? We can set up your Facebook account and create your Friends List from your past associations through your mail/email database. See our Services #4 for more information.

Online Marketing Strategy #8: Service-Based Networking

Service-based networking is a form of indirect marketing where you provide a valuable free service which creates a following of people for you that become your network. Since this is your own network and free service, you have the ability to market both directly and indirectly to this group. You could market directly by adding their names to your contact list. You could market indirectly by including your real estate tagline with every email, update, or free offer you send them. Valuable free services have the potential for compounded growth, since knowledge of them can spread very quickly by word of mouth alone. Most agents forget that other business owners and professionals need real estate as well, and Linkedin.com is a great way for you to acquire multiple kinds of leads, whether residential, commercial, or leases. It is the largest business-to-business network in the US, and it has the ability to grow your database of professional contacts very quickly. Be an informative and valuable resource when you are developing this network of contacts. The easiest way to do this is to offer free services, free information, and co/cross marketing opportunities. One idea would be to start a community page for your local city by offering local businesses owners a free way to offer specials to your ever-growing list of friends, since your friend list will grow dramatically if you are offering daily specials, weekly drawings, and local event reminders. Below we highlight the four simple steps to getting started: Step #1: First, make a new Facebook profile with the keyword you intend to use, for example, Facebook.com/DickinsonTX or Facebook.com/DickinsonDeals. We suggest that you buy a domain name that forwards to your Facebook profile, in this example www.DickinsonDeals.com would be ideal, since its easy to remember for your visitors, and Dickinson businesses would obviously want to be a part of online and offline marketing efforts of Dickinson Deals. Step #2: You can then visit local businesses for a dual purpose: the first is to attain a coupon or discount that you can offer your Facebook friends, and the second is to make conversation with the store manager and staff, where you would exchange business cards and make an inquiry into their real estate situation. This could be a great way to add many new people to your database every day. Remember, everyone buys or rents real estate, including store managers and staff, so take every encounter and make it a potential marketing opportunity. Step #3: It is easy to make Facebook friends in a hurry: by offering something valuable, they will line up to be your Facebook friend. You can even search for people on Facebook by location, so to 19

look for people in Dickinson TX, you type Dickinson, TX in the friend search box, and you will see a larger and larger list of people and businesses. Just invite every single person and business to be your friend. Some will agree to be your friend, then as they become happy with the service you are offering, they will share you with their friends, and so on. Growth may be slower in the beginning, but will increase over time if you provide a valuable service. Step #4: Start Posting. Every posting that you make should contain a link to your website, and your real estate tagline. Remember that you are doing this solely to improve your brand, your reputation, and to grow your database daily. Things to post about: Local events, concerts, and important news. Coupons, specials, discounts, give-aways and grand openings. Relevant tidbits and local information. Most business owners and professionals are in the business of attracting people to themselves and their businesses, so if you can appeal to this concept, then you will instantly become valuable in their eyes. These are examples of brand building, barrier breaking, and loyalty creating, all rolled into one. You dont always need to market your services directly, as it can often be more valuable in the long run to put the interests of another before your own. Doing this helps your image, gains you access, and creates an opportunity where they will want to do something for you in the future-like use you as their personal agent, on their next business lease, or even refer friends to you. Service-based networking will get you in the door many times when your real estate marketing would not. Imagine you are driving down the road with your real estate magnets on your car; how many contacts will they get you over the course of a year? Maybe a few, but what if you placed a magnet on your car for DickinsonDeals.com? Nearly everyone on the road in Dickinson and the surrounding communities would be interested in coupons, discounts, and giveaways. So whereas you may have only gotten a few contacts with your real estate magnets, you could get literally hundreds, if not thousands, of new contacts by marketing a free service like Dickinson deals. The results can be amazing, not only could you be growing your list of professional contacts daily, but also your local contacts database as well. What if your database grew by only one person per day?
Year Year-End Total Number of People Added (1 Per Day) Cumulative Total of People in Your Network Yearly Database Conversion Rate (Sales/Referrals) Number of Potential Sales & Referrals From This Network Potential Income From This Network (Assuming $3750 Per Sale)

1 2 3 4 5

365 365 365 365 365

365 730 1095 1460 1825

2% 2% 2% 2% 2%

7.3 14.6 21.9 29.2 36.5

$27,375 $54,750 $82,125 $109,500 $136,875

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By providing value to others, in return, others provide value to you. This idea is based on the concept of passive marketing, but this type of passive marketing gets people coming to you, giving you their email, their phone number, and direct access to their message board and sphere of influence. How can we help? We can set up your Facebook account and create your Friends List from your mail/email database, past associations, Linkedin.com contacts, as well as local area residents. We can also contact businesses to acquire discounts to offer to your network. See our Services #4 for more information.

Online Marketing Strategy #9: Your Free Online Billboard

Why do real estate agents market on bus benches or billboards? Exposure. The more potential paths leading back to you, the more likely you will drum up additional business. So it is online as well; just because a non-real estate keyword does not have any real estate value, doesnt mean it doesnt have search volume value. There are many non-commercial local search terms that offer high search volumes in your local area, each of which could be used by you to get more visitors to your website. Here are a few examples to illustrate our point: Keyword Galveston County Galveston County Appraisal District Galveston County News Galveston County Sheriff Galveston County Clerk Galveston County Court Galveston County Records Estimated Monthly Volume 90,500 12,000 6,000+ 6,000+ 6,000+ 5,000+ 3,500+

This is but a few of the local keywords with decent monthly search volumes, the complete list would take up too much space in this guide. Surprisingly, search terms like Dickinson County High School have over 6000 yearly searches, and county terms like Galveston County Tax Assessor have nearly 30,000 yearly searches!

The Market is Wide Open for Most Non-Commercial Keywords

Most agents only focus on real estate keywords and terms, and we want to know, Why? If you are using a pay-per-click campaign on Google or Yahoo/Microsoft, you only pay for the ads that get clicked on, and if someone goes out of their way to click, then they are interested in what you are offering, and these are the people that you are interested in anyways. You should bid on every single local term that has a good monthly search volume, regardless of whether it has anything to do with real estate or not. The beauty of this strategy is that it is likely that you will be the ONLY real estate advertisement featured, since no one else is bidding on those keywords. ZERO competition and free advertising if no one clicks on your listing. Its like owning a free online billboard for every search done in your local area, and only having to pay when someone takes an interest in you and your business.

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Looking at this passive marketing strategy from a numbers perspective, we can begin to see the value of non-competitive keywords. If we estimate that 14% of people will move this year, (owners and renters) that means that at any given time we can assume that a little over 1% of the local search traffic may be interested in moving right now! A random, non-commercial keyword like Galveston County Tax Assessor, with its 30,000 yearly searches, could yield us up to 4200 warm contacts per year. Since we know that most people use the first agent that they contact, getting in front of people prior to the competition is of utmost importance. Passive marketing like this can help us accomplish first contact. How can we help? We can set up your Google Adwords account for FREE: our fee is $100, then we credit your Adwords account $100, making it a free service. We can help you utilize this strategy in your local market. See our Services #5 for more information on how we can help you get started.

Online Marketing Strategy #10: Banner Ads Further Your Message

Banner ads are a great way to create passive traffic flowing to your website. Passive traffic is anything that pulls people to you who may not have been looking for local real estate. Banner ads are a great example of this type of marketing, since your ad sits on an unrelated website, showing for each of their visitors. If one of their visitors is interested in what you are offering, then they just click on your ad, and end up on your website. It is different from pay-per-click advertising in that you do not pay for each click, rather, you pay for each time the ad has been viewed. This is most often called cost per mille, (1000 impressions) or CPM. Banner ads work very well for some industries, and real estate is one of them. Since the value of one client is so high, just about any form of marketing makes sense to utilize. The click-through rate will be much higher than the normal rate for a business, because everyone owns or rents real estate, and everyone is interested in the local real estate market to some degree. We estimate that at any given time 1% of adult internet searchers are looking to buy, sell, rent, or invest in real estate. If we can get our banner ad in front of 10,000 people, we figure 100 of them are currently in the market for some form of real estate services. By appealing directly and specifically to this group of people, we should have an excellent click-through rate, as well as a good client conversion rate. The cost for CPM marketing is typically $5-10 per mille, (1000 impressions) which means that in the above example of 10,000 impressions, our cost would be $50-100. Of this potential market of 100 clients, even if it yielded only one transaction, would you be willing to spend $50-100 in marketing to gain a new client? Of course you would: in actuality, you should be willing to spend 10% of your projected commission on acquiring a new client, so if your commission is $3750, you should be willing to spend at least $375. We suggest designing your banner ads to speak a simple message and a call to action to motivate people to click on your ad. This is where your keyword-based websites and marketing campaigns would come in again, websites and ads like: DickinsonListings.com, DickinsonBuyers.com, DickinsonForeclosures.com, and DickinsonSellers.com. Gain your viewers interest, and motivate them to click. The best ads are followed up with a landing page that solicits a direct response. For example, your banner ad could offer a free local foreclosure list via email, and then your landing page would have a simple online contact form to collect their contact information. You should also 22

consider having a click-through option for those who only want to view your list online. That way you get the emails of the people who want to be emailed, and you also give the rest of the people what they were looking for without demanding something from them. How can we help? We create banner ads, advertisements, flyers, and a variety of other marketing materials in a professional and very affordable way. See our Services #2 for more information.

Your Success Comes Down to Marketing & Closing

When you come to the realization that your success in real estate comes down to two things: your ability to effectively market, and your ability to effectively close, you can simplify your business and be not only more effective, but also more productive. 1. Effectively marketing your business is what this report was all about. You need to either get in front of people when they are looking, or get in front of people in an appealing and engaging way where they are. Most agents do not even spend 10% of their income on their marketing budget, which is why most will be out of the business in the next 5 years. We deem marketing to be the most important factor in determining the success or failure of a business, and as a real estate agent, the only one promoting your self-run business is you. Those who get themselves out there will succeed, and those who do not will fail, it is really that simple. 2. Effectively closing your leads is essential to ensuring the success of your real estate business. All too often we hear that agents are not properly following up with leads that they got on or offline. You must figure out a way to be professional and prompt with every lead that you get. Think of it as we do: 50% of the people who contact us are gold, and 50% are junk. Every other phone call, email, or inquiry has the potential to make money at some point in the future. Effectively closing your leads starts with the first contact, continues with regular follow-up or contacts, and ends at the closing table. At this point your contact becomes a friend, someone who becomes part of your permanent sphere of influence. We encourage the agents we work with to think more long term by focusing on daily activities that will yield their desired results 3, 6, or 12 months from now. This longer-term approach necessitates additional marketing campaigns and strategies. Most agents fail, because they fail to market! You must take marketing seriously if you plan on succeeding in real estate. We do not mean that to be successful you must work with us, publish a paper, own local websites, and so on. We do mean that you must understand that people do not magically come to you; they only come when encouraged to do so. The sad reality is that in business it often takes money to make money, and real estate is no different. If youre not spending 10% of your income on some form of marketing, then your business will always be slow and not growing.

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Consider the following If you want to make $50,000 in commissions this year, have you or are you spending $5,000 in marketing? Have you spend $416 yet this month? If not, your goal may still be out of reach. If you want to make $100,000 in commissions this year, have you or are you spending $10,000 in marketing? Have you spend $832 yet this month? If not, your goal may still be out of reach. If you want to make $250,000 in commissions this year, have you or are you spending $25,000 in marketing? Have you spend $2083 yet this month? If not, your goal may still be out of reach. If you want to make $1,000,000 in commissions this year, have you or are you spending $100,000 in marketing? Have you spend $8333 yet this month? If not, your goal may still be out of reach. It may seem like a lot of money, but you are a self employed business owner, and if you are not attracting business to yourself, it is going elsewhere. Most of the successful agents we have talked to typically spend 10% of their projected commissions in the areas that they currently market to, and spend up to 20% when they are venturing into a new area or market. Top producing agents know that the secret to gaining market share is found in spending money on marketing efforts and campaigns. How can we help? We offer many affordable solutions to boost your business, and help you get to the next level. Consider looking over our Services section or visiting our website for more ideas on how we can help you create and implement additional marketing strategies and campaigns.

Simple Steps to Take Right Now

1. Have us compile a keyword and domain name report for your local area. ($50/city) 2. Have us reserve your local premium domain name for you. ($15/each) 3. Start gathering images and thinking about content for your marketing campaigns. 4. Have us create a Landing Page for a specific keyword you would like to capture. ($99) 5. Have us setup your Google Adwords account to sponsor keywords you wish to capture. (FREE!) 6. Sign up for our 1300 Keyword List. (FREE!) 7. Make sure to sign up for our other valuable reports at www.AgentsMarketingGuide.com. (FREE!) We encourage you to begin taking the steps necessary to dominate your local market, both online and offline. We look forward to helping you as much or as little as you need us to.

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Request the Rest of The Real Estate Agents Marketing Guide

We have broken down our book, The Real Estate Agents Marketing Guide, in to 8 parts, and will soon be releasing them as other free reports, with corresponding online and offline marketing strategies. These reports and strategies will be emailed to anyone who has registered for our free email alerts. Sign up on our website: www.AgentsMarketingGuide.com, or email us at: Reports@AgentsMarketingGuide.com. We will also be offering a printed copy of The Real Estate Agents Marketing Guide, with all 8 parts, near cost, so that every agent can get a copy. We will not mark our book up to $30-40 like other authors, but will instead be selling it for $5-10, depending on quantity ordered.

Free Special Report #1: The Real Estate Agents Guide to Online Marketing
You are reading the first report in a series of 8. This report highlighted the role that keywords play in your online and offline marketing strategies. We showed you how even the smallest keywords with search volume can add immense value to your business. This report was full of strategies designed to help separate you from the competition by focusing on local and specific branding opportunities that are likely still available in your market.

Free Special Report #2: A better way to market offline.

Agent Newspapers: a better way to market offline. We will soon be offering our clients custom designed, 12 page newspapers of their own. Why send a post card, when you could send a custom newspaper for not much more? We know that this strategy gives our clients instant creditability with their farm markets, and a distinct advantage over the competition. This report is a must-have for every brokerage and agent who market to large farm areas.

Free Special Report #3: Simple and effective ways to build your database.
This report highlights some new ways to begin meeting people every day. It also illustrates how to effectively and freely market to them on the social networks, and also with monthly email campaigns. Successfully and consistently building a large database should be the goal of every agent; these strategies offer a unique approach to database building in a very short period of time.

Free Special Report #4: A new way to convert FSBOs and Expired Listings.
This report will teach you a new and better way to create more transactions from FSBOs. It also shows you how to effectively sell yourself through branding to convert expired listings into clients.

Free Special Report #5: Mobile phone and tablet PC marketing.

The future of real estate marketing is here. We will share with you how to have your own real estate application for mobile phones and tablet PCs. We also teach you how to set up marketing campaigns and landing pages specifically geared toward capturing this mobile and portable PC market.

Free Special Report #6: Maximizing your real estate license.

This report dives into the many ways that you can boost your income and client base by maximizing your real estate license through various offline and online services. Most agents only focus on

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residential buyers and sellers, and end up missing out on a variety of income streams from other types of real estate transactions.

Free Special Report #7: Designing your own marketing plan.

The goal of this report is to help you understand the role of marketing in your real estate career, since effective marketing is one of the most important factors in determining your transaction volume. We will share with you how to create marketing plans that meet your sales goals, whether you hope to make $50,000 or $500,000 this year.

Free Special Report #8: Taking action and building your business.
This report is about the transition from independent contractor to business owner. We share with you strategies to help lessen your workload, while doing more business. This report will help to put you on a path to becoming the top producing agent in your office.

Our Products & Services

We will continue to offer an expanding assortment of online and offline services to help our clients achieve their real estate goals. Below is a small sampling of what we currently offer, please visit our website for new products and current promotions. We strive to provide the best value available, and our pricing, services, and product quality reflect that. If you find a lower price published elsewhere, let us know. We look forward to working with you.

1. Printing Services
Business cards: FREE DESIGN, full color, 2 sided, thick and glossy 16pt, with free shipping. 500 for only $50 1000 for only $60 2500 for only $75 5000 for only $90

*We also offer matte/dull finish business cards, rounded corner business cards, linen uncoated business cards, magnetic business cards, waterproof business cards, and business card stickers. Post Cards: FREE DESIGN, full color, 2 sided, thick and glossy 16pt, with free shipping. 4 x 6 500 for only $95 1000 for only $115 2500 for only $150 5000 for only $190 5 x 7 500 for only $130 1000 for only $140 2500 for only $240 5000 for only $290

*We also offer 4 x 9 and 6 x 9 post cards. Yard Signs: FREE DESIGN, full color, 1 or 2 sided, free yard stakes, with free shipping. 12 x 24 18 x 18 26 18 x 24 24 x 24

Car Magnets: FREE DESIGN, full color, 1 sided, 2 magnets per order, with free shipping. Our heavy duty, weatherproof magnets will turn your car into a mobile billboard. 12 x 12 18 x 24 12 x 18 24 x 24

Other Printing Services: We also offer envelope design and printing, brochure design and printing, flyer design and printing, door hanger design and printing, letterhead design and printing, notepad design and printing, plus more! If you need it, we can do it, or will refer you to someone who can.

2. Design Services
Logo Designs: We offer custom logo designs for $100-150, depending on complexity. Logos are a necessity when you are trying to create a brand or an image in your local community. Advertisements: We can help you create your next marketing piece: be it a flyer, brochure, or print media advertisement. Our pricing is flexible, and our advertisement design typically ranges from $100-150 depending on the complexity of the project. Online Banners (Image Ads): We design online banners and image ads of all sizes: simple or complex, static or animated, or anything in-between. Image ads are a necessity when advertising on Craigslist, or when utilizing cost per mille (CPM) marketing. Our banner designs cost $50-150 depending on size and complexity.

3. Website Services
Price Per Page 1st page 2nd page 3rd page 4th page 5th page 6th page 7th page 8th page 9th page 10th page Traditional $99 $90 $80 $70 $60 $50 $40 $35 $30 $25 Professional $199 $180 $160 $140 $120 $100 $85 $65 $55 $40 Complex Email for quote Email for quote Email for quote $150 $130 $120 $110 $100 $75 $50

Hosting: Our website pricing includes hosting for the first year. Starting the second year hosting is: $10 per month ($120 per year) if bought prior to renewal, $15 per month ($180 per year) if bought on the renewal date or after, and $20 per month ($240 per year) if paying month-to-month.

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Editing: Our hosting packages also include one hour of website editing per year (max. of 4 -15 minute sessions.) Beyond that, website editing is $20-50 per session, (up to one hour) depending on the number of hours that are pre-purchased. Domain Names: We can reserve and hold domain names for our clients, which they can use at their choosing. We charge $15 per domain name, and an additional $5 if you would like your domain name forwarded to an existing website address. As you can see from the prices above, we have made websites very affordable, and well within the reach of every budget. Other companies charge $30-100 per month for hosting & maintenance, which totals up to $360-1200 per year. We include hosting FREE for the first year, then as low as $10 per month after that. We desire to help every agent nationwide get online in a professional and affordable way. We suggest that our agents begin compiling images, content, and ideas for their future websites today. Most of the time, our agents provide us with the information that they want to present on their websites. If you can provide us with valuable content for your website, you should also consider using that content to be a guest columnist in a local print publication. Its no extra work, and its an excellent way to get free exposure. We are here to help you with every step of the process: whether its website development, link building, graphic design, online marketing, or content management. You decide if you want to take a major or minor role in the development process.

4. Social Networking Services

We offer two types of social networking services: personal account setup, and professional account setup. Personal Account Setup: We will create your profile for you for $150-250, depending on the size or your database. We will send friend requests to your entire database, as well as to your past associations (high school, college, etc.) We can help you get going quickly, as you should have no problem drumming up a few hundred Facebook friends. This strategy alone should result in a lot more business throughout the year. Service-Based Networking: We will create a local profile for you, for example, your local city name, or some derivative (DickinsonTX, DickinsonDeals, etc.) The cost for this service is $150 for the account setup and initial friend building, and $200 for the business-to-business calling. We will call a minimum of 100, up to 200, local businesses to establish relationships and acquire local deals and discounts. This strategy not only gets you both residential and local business contacts, it increases your reach exponentially over time. If you desire, we will actively manage your social networking accounts for a monthly fee of $50-150, depending on the workload.

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5. Search Marketing Services

FREE SERVICE! We can setup your Google Adwords account for free! Our fee to set up your account is $100, but we will then credit your account with $100 in Google Adwords advertising! Its like getting our services for free. The only additional cost would be sales tax if you live in Texas. Once we get your campaigns up and running, there are two choices: we can continue to monitor your account and actively manage it for an additional monthly fee, (typically $25-100 per month, depending on the size of the campaign you want to run) or we will hand the account over to you to manage. (With free support offered during the transition.) Whichever option you choose, this is definitely something to not miss out on.

6. Classified Marketing Services

We offer classified posting services to help our agents spend more of their time doing their $100+ per hour activities. This is an easy way to enjoy the benefits of getting noticed online, without having to spend the time needed to make it happen. Our posting fees vary depending on the classified website and quantity of posts purchased. Quantity (monthly) 30 60 100 120 Craigslist $1.25 each $1.20 each $1.15 each $1.10 each Backpage $0.80 each $0.75 each $0.70 each $0.65 each OODLE $0.80 each $0.75 each $0.70 each $0.65 each eBay Classifieds $0.80 each $0.75 each $0.70 each $0.65 each

7. Local Research Services:

We can make you a detailed report of the local keywords search volumes in your area, as well as the corresponding domain names that are yet available. We charge $25-50 per city, depending on quantity of cities ordered. 1 city $50 2 cities $75 3 cities $100 4 cities $125 5+ cities $25 each

FREE SERVICE! We will email you a list of 1300+ real estate keywords geared towards your local city and state. This big list can be used to give you ideas for keywords to sponsor, keywords to include in your domain names, or keywords to attempt to rank well for.

8. Virtual Assistant Services

Virtual assistants are an affordable solution for the modern agent, since often local hires are too complicated and expensive. We can connect you with a virtual assistant who can make or take calls, organize leads and emails, schedule closing services, actively research, help create marketing materials, and so much more.

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Hiring a virtual assistant for less than $10 per hour can help you focus on your $100+ an hour activities, which in the long run can greatly improve your productivity and profitability. Work Hours 0-10 hrs. per week 10-20 hrs. per week 20-40 hrs. per week Newer VA $8.25/hr. $7.50/hr. $6.25/hr. Average VA $9.25/hr. $8.50/hr. $7.25/hr. Experienced VA $10/hr. $9.50/hr. $8.25/hr.

9. AGENT NEWSPAPER & MAILING SERVICES

Our agent newspapers will separate you from the crowd in a hurry; your very own, custom 12 page newspaper will make you look like the area expert overnight! While other agents are sending out a post card, you can be sending out a 12 page newspaper for not much more. Quantity 250 500 1000 2500 5000 7500 10,000 Printing $0.50 $0.45 $0.38 $0.36 $0.34 $0.32 $0.30 Bulk Mailing $0.50 $0.45 $0.42 $0.40 $0.38 $0.36 $0.34 Design Fee $50-200 $50-175 $50-150 $50-125 Free Free Free

We will help format and design the paper for you. The design fee varies depending on complexity and what material you provide. We offer discounts on repeat orders, as well as for recurring customers. Contact us for questions or more information.

10. Other Services

As we release our other reports, we will begin to offer the corresponding services discussed in each of them. Our goal is to offer our agents access to cutting edge information and services to keep them in front of the masses, and one step ahead of their competition. We look forward to helping you with any and all help you may need to make this year your best yet. Contact us to get started today!

Questions, Comments, or Concerns

For more information about us, our free reports, and our available services please visit our website: www.AgentsMarketingGuide.com, or email us at: support@AgentsMarketingGuide.com.
We encourage the free unedited distribution of this guide in its entirety. Our information, services, and contact information must remain in every copy of this guide both online and offline. You are not allowed to claim this guide as your own, nor use it for commercial purposes. If you would like to use portions of this guide in your blogs, websites, or email newsletters, contact us first. We will generally allow it, as long as you have a link to our website and our contact information included.

COPYRIGHT 2011 Brian Parke, www.AgentsMarketingGuide.com. All Rights Reserved. 30