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Methodology
When: The data for the study was collected on Friday 7th of October 2011. This procedure lasted between the hours of 9:45 am and 1 pm; three hours and fifteen minutes. Where: The following data was collected at the ASA Wright Nature Centre and Lodge, Blanchisseuse road. How: On the 3rd of October 2011, a questionnaire including eleven close-ended questions (see Appendix 1), targeted and aimed at the tourism based study was formulated. We had also planned out the procedure of collecting data on this date. During the journey to the facility, pictures of the landscape and roads were taken. Upon arrival at the Asa Wright Nature Centre, we were introduced to the tour guide at the lodge and a brief question and answer session was conducted between both the students and the tour guide. This lasted for approximately half an hour. Then we were taken on a tour of the site, during which the questionnaires were executed. When presenting the questionnaire, convenient sampling was used, as well as, thirty questionnaires were distributed and thirty were received. Finally, a sketch map of the area was drawn at about 1 p.m. Pictures were continuously taken throughout the entire days proceedings. Results of the questionnaire were compiled and everyone in the form 5y Geography class recorded the results on the 11th of October.
Figure 4: Column chart showing respondents satisfaction with security at the Asa Wright Nature Centre
Professionalism/ Hospitality
Persons visiting, spend a good sum of money to enjoy themselves and have fun. Therefore, a professional staff is very important when adding to the overall enjoyment of said persons stay. Being professional means being, first and foremost, very hospitable/kind and approachable. Any problems encountered by the tourists should be taken care of without any display of a negative attitude. Services should also be set at a high standard, for example, provision of breakfast, lunch and dinner should be on-time, tours should begin as scheduled and tour guides should have a good knowledge of the area, as well as, the information they pass onto tourists about the flora and fauna. In total, 16/30 persons said that the hospitality of the staff was good, 10/30 said that it was excellent and 13/30 said that the tour guides had a good expertise in their fields whilst 6/30 agreed that it was excellent. This clearly shows that Asa Wright had a generally good staff that was both professional and hospitable. This contributed to the fact that the highest number of tourists said that the staff was the most enjoyable part of their stay; 13/30. Also, 20/30 persons found out about the nature centre via recommendation which means that because of tourists enjoyable stay at the centre; they conveyed positive messages to their friends/family. These results were compiled to form the pie chart below, showing the tourists views on the hospitality and professionalism of the centres staff.
Fig ure 5: Pie chart showing respondents views on the hospitality and professionalism of staff
Maintenance
Also, good maintenance is what a lot of tourists look for when choosing tourists destinations. They would want to feel comfortable that they are in a healthy environment which is clean and safe for them to be in. This includes clean changing rooms, bathrooms and toilets which are properly taken care of and so on. No tourist would spend their money to visit a place that is dirty and unkempt; hence, maintenance plays a great role in the attraction of tourists to this site. The data collected showed that the second highest factor which contributed to a persons overall satisfaction was the maintenance of the facility with 9/30 persons agreeing to this; this is seen in the bar chart below. This means that Asa Wrights facilities were of a reasonably good standard. This would have been an encouraging detail in the amount of tourists which visit the place.
Conclusion
In conclusion, there are several factors that encourage tourism at the Asa Wright Nature Centre, these are, physical; location and accessibility, landscape or physical environment, economic; affordability and reasonable prices and human; safety and security, professionalism or hospitality and maintenance. The results from the data collected from the field study stated that 67% of persons agreed upon good accessibility, 19/30 on a favorable physical environment, 100 % on affordable prices, 27/30 on good security, as well as, 75% on professionalism and hospitality of staff and 9/30 agreeing that there was reasonably good maintenance, making this the 2nd most popular reason for the tourists enjoyment of the facility; hospitality of the staff being the first most influential factor of tourism. Out of the 30 people surveyed 24/30 had the same opinion of this site and agreed that they would like to visit again. This project allowed us to see and understand, by embarking on theory and practical exercises, the reasons for tourists being attracted to this specific place in Trinidad. It also allowed us to examine why these factors were important and which made the biggest impacts in encouraging the tourists to return. The aim was, in turn, derived, planned out, played out, discussed and analyzed and, finally, accomplished.
TABLE OF CONTENTS
1) Aim of Study 2) Location of Study 3) Methodology 4) Presentation and Analyses 5) Conclusion 6) Bibliography 7) Appendix
Bibliography
Books
1)
Phillips Certificate Atlas for the Caribbean, London: George Phillip & Sons Ltd, 1995
2)
Morrissey, M.
Caribbean School Atlas for Social Studies, Geography and History: Longman Caribbean, 1998
3)
Reardon, G. and Bidaisee, S. The Essential Guild to Map Reading, Caribbean Edition: Marshall Cavendish International Private Ltd, 2005
4)
Wilson, M.
The Caribbean Environment for CXC Geography: Oxford University Press, 2005
Websites
1) 2) 3)
Appendix
Figure 7: picture showing the Asa Wright Nature Centre tourist sign
Figure 8: picture showing souvenirs for tourists from the Asa Wright Gift shop