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Foreword
The printing industry is everything youve ever read.
The printed word is a vital component of our society, of our culture, but most crucially, of our economy. Printed goods support every element of business, from packaging to media, from advertising to signage. It is an essential part of trading and one that has added billions of pounds to the UK economy since printing came to Britain in the late 15th century. Todays printing industry has moved beyond ink on paper to total print solutions, with a strong focus on helping companies increase sales volume and reach new markets.
An SME industry
Only 60 of the 12,000 printing companies in the UK employ over 250 people. In these small companies, management time is at a premium, with individual managers thin on the ground and having a multitude of roles to perform. In many cases this will include production tasks, undertaken alongside employees, alongside their responsibilities to ensure compliance with employment and health and safety legislation, as well as meeting international standards such as ISO 9001 and ISO 14001.
Case studies illustrating how printing companies add value to their clients
Howitt Digital
This firm has used digital print to produce targeted communications through a range of techniques including personalised print and cross-media integrated marketing. It has developed Howitt d-Print, a web enabled solution that lets clients publish high-quality materials on demand. The system was developed to meet individual clients needs and ensure that marketing costs and turnaround times were noticeably reduced. Howitt Digital worked closely with client Everest to develop a successful marketing campaign using the system. By doing so, the firm turned a simple, direct mail piece into an eye-catching, personalised piece that contains all the relevant information. The fully personalised A5, 12pp booklet, which features guarantee and maintenance information as well as a series of cross-sell adverts targeted at the recipient, was achieved using digital print and a sophisticated data analysis system. The finished product was then enclosed in a bespoke outer envelope branded to highlight the value of the document inside.
Alphagraphics
The Alphagraphics e-commerce solution MOJO is one of the most reliable in the industry. Developed specifically for its key corporate clients, the system can receive, process, print and track orders cost effectively, to produce and deliver a large number of orders in minimal time. Integrated at its clients point of dispatch, MOJO can handle a diverse range of jobs; processing them from start to finish in as little as two days. The system can also be used to provide e-billing, which slashes administration costs. All job information is easily accessible and the system provides users with detailed data on job progression. As a result, Alphagraphics can process large order numbers for a single customer without neglecting the rest of its customer base.
Avalon Print
Avalon Prints e-business system has eliminated administration as well as having a visible affect on the business bottom line. Its fully automated web-based estimation system, for internal and customer use, allows even non-specialists to accurately quote for the most complex of jobs. Using the system, sales staff can quickly produce quotes, which are automatically emailed to customers as PDFs to provide an immediate response to queries. Through this highly secure site customers can view quotes online and place orders for specific quantities as well as producing their own quotes without any intervention whatsoever.
SV.TWO
The company has developed its own bespoke system to allow customers to order, monitor stock levels, edit artwork and maintain global brand conformity, all online.
AGI Labels
AGIs label for Dulux used 30-micron silver metallised PP to provide the sheen and foil detail, initially printing a Sericol Supernova White on the illustrated area. AGIs Dulux label achieved maximum standout using UV-flexo technology.
Augustus Martin
Another year, another top innovative award goes to Augustus Martin. Following up on its 2006 success, the firm produced a comprehensive guide to screen print effects for Fespa. Sensations was a book featuring 33 of these effects to see, touch and even smell. Innovations included the slip case cover, which was over printed using four screen processes, sealer, fluorescent ink, gloss varnish and high build varnish. A metallics effect was achieved by coating the micra pigment of the pearlescent inks with titanium dioxide found in screen printing ink. It was a publication that wowed the judges, with one describing it as an amazing conglomerate of printing processes.
Print 4
The Moet & Chandon Champagne box is simply beautiful and it uses a variety of techniques, materials and finishes. The unusual shape, combined with the amazing use of colour and design to create a product that was both user friendly and eye catching, wowed the judges. The ingenious Next Photo Canvas Art (not shown) was also praised. The carton was designed to add value to a new product from the retailer. There is an aperture on the reverse of each unit to enable the card inside to be read by barcode, eliminating the need to personalise each carton.
Hampton Printing
The brochure for car manufacturer Lexus flagship model, the LS460, really stood out. The hardcover case-bound threadsewn finishing makes a strong statement. Accurate paint swatch reproduction was delivered using the LAB-based digital swatch system and printing in five colours plus four special metallics on a Heidelberg XL 105. The opulence of the Rolls-Royce Phantom (not shown) is conveyed through its brochure, printed on triple-coated silk stock. The brochure is sheathed in a tactile matt paper sleeve, emblazoned with a glossy silver- and black-foiled logo.
Beacon Press
For fashion and portrait photographer John Swannell, the company produced his Nudes book, which he had been working on for several years. Beacon worked closely with him to ensure the black and white images were perfect and an alluring cover was printed as a tritone over a silk material.
British Printing Industries Federation Farringdon Point 29-35 Farringdon Road London EC1M 3JF T : 0845 450 1565 F : 020 7915 8414 E : info@britishprint.com www.britishprint.com