Você está na página 1de 29

CHAPTER 1 INDUSTRY PROFILE

History of Hotel Industry: A hotel is an establishment that provides paid lodging, usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant, a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion, a growth of 41.27% over the previous year, primary driven by foreign tourist arrivals, which increased by 16.17% currently there are some 1980 hotels approved classified by the ministry of tourism, government of India, with a total capacity of about 110,000 hotel rooms. With tourism industry showing excellent performance, in terms of foreign tourists arrival and demand outpacing supply, the hospitality industry, is poised to grow at a faster rate and reach INR 1026.76 billion by 2012. It is estimated that over the next two years 80,000-90,000 rooms will be added across different categories throughout the country. In the Indian scenario, the report covers the current trends in hotel industry ( increase in foreign tourist arrivals, MNCs foraying into India, demand supply mismatch getting closer, rise in occupancy rates and Rev PRA and strong recovery of the Indian economy), its structure (composition of hotels), key consumer segments (business traveler, leisure traveler, & airline cabin crew) and value chain. As a part of the de risking model the companies in Indian hotel industry are also moving up the value chain to management contracts and co-branding. The report on Indian Hotel Industry provides an in-depth view of the sector in general and important aspects of the sector. The report starts with the global hotel industry to give a perspective of the Indian hotel industry in the global context. The report covers the hotel industry structure, major players, regulations, growth drivers, issues and challenges critical success factors and foreign direct investment trends. An analysis of the industry performance was made on critical business parameters like occupancy rates, Revenue per Available room (Rev PAR) and
Page | 1

Average room rates (ARR) and compared with the global trends. The report also analyses the performance of the industry across major markets profiles the major players in industry

Hotel Industry in India


India is a very famous holiday destination in the world, and provides ample facilities as far as lodging is concerned. It has state of the art hotels to cater to its ever booming travel and tourism industry. Many hotels and resorts have popped up in India over the last few years to cater the accommodation needs of everybody. India is dotted with hotels that fit in every budget. There are hotels ranging from Luxury Hotels to Economy Hotels. A travel agent can help in finding a suitable accommodation. Hotels in India provide detailed overview of the various categories of hotels, and the important groups of hotels that play a major role in the field of tourism. Located in all major tourist and commercial destinations of India, the hotels are known for their warm hospitality and comfortable accommodation. A number of hotels in India are counted among some of the best hotels in the world.

Categorization of Hotels in India


The hotels in India can be divided into various classes on the basis of room types, amenities and location. Some of the prominent categories of hotels in India include: Heritage Hotels Luxury Hotels Budget Hotels Resorts

Page | 2

Important Hotel Groups in India: Hotel Industry is a booming business sector of India that has given a boast to tourism in the country. Taj Group of Hotels, Park Group of Hotels, Radisson Hotels India and ITC Hotels are some of the luminaries in the field of hotel industry that are famous for unique amenities and superb accommodation arrangements. Some of the important Luxury Hotels that come under the important hotel groups of India include: ITC Maurya Delhi ITC Maratha Mumbai Fort Radisson of Radisson Group in Kolkata Radisson Jass Hotel Shimla The Taj Westend, Bangalore Taj Coromandel, Chennai The professionally trained hotel staffs believe in maintaining a strong bond of trust and reliability with their customers through customer friendly services. Hotels in India have come a long way since Independence and they have been offering world class services to tourists visiting the country.

Page | 3

CHAPTER - 2 COMPANY PROFILE

Hotel Poppys The Prince World Class Luxurious Four Star Hotel in Tuticorin and its location is as distinctive as its Design and Interior. Conveniently situated in Heart of historic City of Tuticorin. The Hotel will prove to the travelers that, the best place to stay in Tuticorin is not in a Palace. Since 2010, the Hotel Poppys The Prince has been delighting guests with the legacy of legendary Tuticorin hospitality. Hotel Poppys The Prince epitomizes the philosophy of this hospitality and provides impeccable service and best in class facilities to guests. With its majestic palaces, magnificent gardens & ancient temples, it's no wonder that Tuticorin has gained great eminence as a princely city. Combining tradition with modern opulence Hotel Poppys The Princeis reminiscent of the city's bygone era. Hotel Poppys The Prince offer best in class conference & banquet facilities and have hosted some of the most important social events and business meetings. The courteous and personalized service ensures the success of any event. In addition, there are tea lounges and magnificent poolside locations to complement the magical events.

Page | 4

A. BACKGROUND AND INCEPTION OF THE COMPANY:


Hotel Poppys the prince was unit of Hotel Poppys Pvt Ltd., incorporated on 19 th June 2010. Located in the heart of historical city of Tuticorin. Hotel provides every modern facility at particularly attractive room rates. These international style hotel meets the growing needs of business travelling that are rapidly industrializing and expanding. The Hotel offer multi-cuisine restaurants and the best business facilities in the city. Vibrant and progressive, they retain the warmth and spirit of Tuticorin. The company anticipates that a significant portion of its long-term growth will come from the expansion this brand (Hotel) and is actively seeking ways of strengthening and expanding the brand. The Poppys the prince is a 4 star, business hotel situated in the busy area of Tuticorin. Places of attraction Gulf of mannar marine national part Ettaiyapuram Palace Kattabomman Memorial Fort Panchalankurichi Tiruchendur Temple Kalakadu wildlife sanctuary The Basilica of a lady of snows Tuticorin Port Distance from Hotel Madurai 135 kms Trichy 263 kms Palayamkottai 52 kms Kanyakumari 133 kms Ramanathapuram 87 kms Tirunelveli 28 kms Tiruchendur 38 kms

Page | 5

B. NATURE OF BUSINESS CARRIED:


This elegant and luxurious business hotel is also suitable for leisure travelers as it is located close to the city center, next to several popular attractions. Guests of Poppys the Prince Hotel are treated to complimentary newspapers, air-conditioning, DVD players and WiFi internet access in their rooms. Lounge by the pool with a book or magazine from the onsite bookshop or spend a few hours in at the health club. The cyber cafe allows guests to stay connected to the world back home while the currency exchange and secretarial services are added convenient amenities. This luxury hotel is ideal for business and leisure travelers who want to be close to the city center.

CATERING SERVICES:
Accepting orders from the customer from outside & providing services in time according to their expectations, tastes and preference.

Page | 6

C. VISION, MISSION & QUALITY POLICY VISION STATEMENT:


The companys vision is to set a benchmark in the hospitality industry by providing high standards of comfort and luxury for the discerning business & leisure travelers

MISSION STATEMENT: We are committed to providing our guests with standards of excellence that surpass their
expectations. We seriously take our responsibility to map out the future development and continuous improvement of the product. We encourage our employees towards learning and training, creating an environment that is pleasant, safe and happy. We will fulfill our commitment to the community & environment at all levels to ensure harmony.

QUALITY POLICY:
The first objective of the club is to provide continues guest satisfaction and meet their expectation at the highest level. Our base for this will be continues quality enhancement and high standards of services. Our service will be delivered to our guest is reliable, fast and on time. High guest satisfaction will be our main objective. One of our main tasks is to provide continues satisfaction of our employees by meeting their multi directional expectations. We will continuously fulfill our care and responsibility for our society and the environment. The requirement of our quality system with its international standards will be applied throughout our hotel. The policies and objectives will be fully adapted in all units and the top management will make sure of the healthy operations of the system throughout our hotel.

Page | 7

D. PRODUCTS/SERVICES PROFILE: ROOMS:


The hotel has 108 rooms are designed to meet the business needs of the customer and all 108 rooms are luxurious, each with its unique view, are homely, clean and well-thought out. Their rooms have ready internet connection, own fax machine for high end rooms, voicemails, and phone lines with international dialing network.

The above rates are on room per night. TARIFF Room Category Single Executive Superior Premier Rooms Executive Suites Premier Suites Prince Club Suites Extra Person Child Charges 4395.00 4895.00 6495.00 11995.00 12995.00 1195.00 595.00 INR Double 4895.00 5395.00 6895.00 11995.00 12995.00

Above tariff's are excluding taxes. Luxury Tax @ 12% and Service Tax @ 7.42%. The tariff is subject to change without any notice. Contact hotel for group rates. Check in / Checkout 12 Noon. Maximum occupancy per Room is for three members.

Page | 8

RESTAURANTS AND BARS:


The hotel boasts one of the best restaurants in the city. 1. The Castle Multi Cuisine Restaurant: A multi cuisine restaurant that serves an exotic range of Indian, Tandoor, Continental, Chinese and Mughlai delicacies. So sink your fingers into juicy or sip the piping hot soups or Indulge in authentic mughlai briyani. Restaurant has a capacity of covering 112 people. Buffet breakfast in available. Le cart lunch and dinner.

"Eat like a king!"


2. The Road Unique Pub: This pub can take you on the ride of your life from the most sought after DJs to an ambience & dcor that's fit for the highway, there's always 'One for the Road. This is the most unique and biggest bar lounge in Mysore.

"Drive experience" 3. Sandy 24/ 7 Coffee Shop:

in

for

vrooming

Across the world and in your plate, a continental concoction of some of the choicest snacks, shakes & pastries. This 24 hour caf is piping hot & happening.

Page | 9

"Lifes hot & Sweet moments" 4. Khedda Biggest Bar Lounge: Vintage wines, premier labels & some of the finest spirits the city has to offer - truly a connoisseur's delight. Khedda is a warm and welcoming theme bar.

"Tickle your senses" 5. Sizzler - The Pool Side Barbeque Restaurant: The pool side barbeque restaurant that serves succulent snacks during the day & opens in time for dinner with live counters & a well stocked bar. A beautiful cascade sets the party mood. Cocktails were never better! And this suave ambience can also be converted into a banquet where it can host 150 guests.

"Feel the chill and enjoy the thrill"

CONFERENCE AND BANQUETING


1. The Mahal Modernized Conventional Hall: Sandesh The Prince entails grandiose on every front. The Mahal supports the most modern audio visual, internet and multimedia equipment. It can accommodate 350 to 600 guests and is ideal for Business Conferences, Product Launches, Training Sessions and Seminars.
Page | 10

2. The Park View Two Opulent Banquet Halls: Two opulent Banquet Halls that overlook a beautiful park - tastefully decorated & designed to accommodate 150 to 200 guests each. Idyllic for marriages, receptions and other social gatherings, we offer sumptuous cuisine & finesse in service.

3. The Senator An up - to - date Conventional / Boardroom: An up-to-date convention / boardroom with a 20 people capacity that has audio visual Equipment, Wi-Fi Connectivity, Stationery, Computers, Fax Machine, Photo Copying facility & even a Laptop on request.

4. Pool Area: Social and business get together can be done amidst the blue water at our pool area. Hotel can accommodate capacity of 200 members.

Page | 11

HEALTH CLUB FACILITIES:


1. Ayurvedic Massage Parlour: Hotel Sandesh the prince offer from authentic Swedish massages to most traditional Ayurvedic massages like shirodhara, hot and cold stone massages, marma massages, thigh yoga lymphatic massages, Sports massages, and de-toxication massages. Different type of body polishes. Various body scrubs to stimulate followed by leaps and up tans. (Body packs) to sooth.

2. SPA Beauty Zone: SPA offer a very unique approach towards all grooming, relaxing beautification services by creating a perfect balance between power of nature and advancement of science. Most treatments work on personalized approach conducted by well trained professionals.

3. Childern Play Area: Kids can freak out at the children play area.

4. Multi Gym:

Page | 12

Customers need not take a break from anything when in Sandesh The Prince. They can work those abs at hotels state of the art FITNESS CENTER - A hi-tech A/C multi gym with all the latest equipments.

E. AREA OF OPERATION:
As the hotel Sandesh the prince is urban located as per Statement of the manager, hotel has very strong local business and attracting customers from the other part of the district who visit Tuticorin.Hotel is planning to extend its area of operation within the District of registration and also in adjoining districts like Bangalore within the state of registration and planned and now they are opening 2 resorts in Mysore and Kabini for which construction work is going on.

Page | 13

F. COMPETITORS INFORMATION:
The presence of the competitors in the industry pulls down the prices of the food ingredients & gets more alternatives ventures to choose from if the price of a particular service is too high. Thus, each and every organization competing in a similar industry with a similar kind of business surely has a good number of competitors. There are many competitors for Hotel Poppys the Prince in Regional area. The list as follows: GRT Regency

Hotel DSF Grand Plaza

Sathya Park & Resort

Hotel Jony International

Hotel Geetha International

Bell Hotel.

Page | 14

E.INFRASTRUCTURAL FACILITIES:
The proposed hotel will provide all the facilities of a four star hotel. The salient features of the new hotel are: Travel desk Bar Beauty parlor Conference hall Laundry Doctor on call STD/ISD facilities Credit card accepted Continental break fast Cable television Fax News paper

Page | 15

F. WORK FLOW MODEL


ENTER

RECEPTION

GENERAL

RESERVATION

ORDER TAKER

ORDER PASS

PREPRATION

SERVE

BILL PAYING

EXIT

Page | 16

CHAPTER 3 McKINSEYS 7S FRAMEWORK


The 7-s Framework of Mc Kinsey is a management model that describes 7 factors to organize a company in a holistic and effective way. Together these factors determine the way in which a company operates. Managers should take into account all 7 of these factors, to be sure of successful implementation of a strategy.

Mc Kinseys 7s Framework. Here strategy, structure and system can be considered as HARDWARE of success while style, staff, skills and shared value can be seen as the SOFTWARE of success of an organization.

1. STURCTURE:
Organization structure gives shape to the organization. It is the skeleton of whole organization edifice. Currently the company has 50 to 180 employees working in different departments such as housekeeping, finance, marketing, food and beverage, HR, sales etc. Each department consists of members based on its requirements. The authority is delegated to officer/manager to extract work from the staff. The company realigns and restructures employees and their roles here n after to achieve business goals. Thus, the employees work on the various activities effectively and efficiently.

Page | 17

THE OVERALL STRUCTURE OF THE ORGANIZATION

Organization Structure of the Company 2. SKILLS:


Skills refer to distinctive capabilities of an enterprise. Poppys the prince is having various skills over the competitors. These skills are unique from the competitors of Poppys the prince. Following are the different skills which the employee should process at different levels of organization. Basic skills = Developed capacities that facilitate and rapid acquisition of knowledge for the purpose of active learning listening speaking writing critical thinking and for Monitoring in HSTP.
Page | 18

Complex problem solving skills = Development capacities used to solve ill- defined problems in complex , real world settings for the purpose of complex problem solving in HSTP.

Resources Management skills= Development capacities used to allocate resource efficiently for the purpose of management of financial personal and materials resources and time management in HSTP.

Social skills= Developed capacities used to work with people to achieve goals for the purpose of coordination, instructing, Negotiation, persuasion, service orientation and social perceptiveness in HSTP.

Technical skills= Development capacities to design set up operate and correct malfunction involving Equipment Maintenance, selection, Installation, operation Monitoring and Analysis programming repairing trouble shooting and technique design in HSTP. 3. STYLE: Cultural style of the organization and how managers behave in achieving the organizational goals. Style refers to management style of the organization; the organization adopts both top down as well as bottom up approach in various situations. Poppys the prince follows both Authoritarian and participative style. The management takes major strategic decisions regarding the company such as selection of suppliers and customers, accepting customer orders, financing, etc. It flows further through Departmental Heads to the senior supervisors, which is made implemented by the first line employees force. Such decisions are authoritative and follows top down style. The employees also take some of the decisions related to day to day operations, targets, growth aspects, etc. Such decisions are Participative in manner and follows bottom up style. Poppys the prince is having many quality circles, which aim at solving problems efficiently which arrive within the company. The organization follows TQC principles,
Page | 19

which refers to the deep commitment of an organization to quality and customer satisfaction.

4. STRATEGY:
In general strategies refer to The route that the organization has been chosen for its future growth, a plan, an organization formulates to gain sustainable competitive advantages. Strategy means those Actions that a Company plans in response to or applications of changes, in its external environment. Every organization is structured around its products, services, technology or a combination of them. As such, the organization may have different work culture and organization structure defines roles and responsibilities and expects good work behaviors at further to improve it more. Hotel can improve productivity to great extent just by giving good service of the product. The quality of service provided is an achievement and a march towards higher profits. A new and creative way of thinking the service quality is adoption of processes and application of strategies to minimize the customer dissatisfaction.

5. SYSTEM:
System refers to all the rules, regulation, procedure, processes and routines that characterize how important work is to be done. It consists of financial systems, information systems, recruitment, promotion, and performance appraisal systems, etc. It includes both formal and informal systems that compliment the organization structure.

Information system:
The implementation of computers at Poppys the prince has made information flow fast and reliable. The information is versatile since the company has a good back up.

Page | 20

Recruitment, Training and Development System:


Recruitment process starts with the identification of the vacancies by the department head of the respective department. A form requesting for the human resource is sent from the department to HRD.

Financial system:
The financial system includes the primary activities like planning and budgeting cost accounting procedures and capital budgeting.

6. STAFF:
Staff means a group or team formed to carry out a particular function or a task, That the company has hired able people trained them well and assigned them to the right Jobs. This is done by the process of Selection, Training, Reward and Recognition, Retention, Motivation and assigning to appropriate work are all key issues. Hotel Poppys the prince recruit its employees directly without any tests or interviews for low level employees but ask for working experience in other hotel, but conduct oral interview for several manager post in the hotel who comes under middle level employees.

HOTEL SANDESH THE PRINCE IS CLASSIFIED INTO:

Top level management

Middle level management

Low level management

Page | 21

TOP LEVEL MANAGMENT: It is the starting level of organization. Managing director comes under this level of management. And in this the other people like Board of Directors or any Partners will come. MIDDLE LEVEL MANAGEMENT: This is the second level in the Hotel Sandesh the prince and the employees of this level are designated as managers like front office manager, Accounts manager, banquette manager, cashier, and etc., LOW LEVEL MANAGEMENT: This is the last level in the hotel management. Stewards, waiters, cook, and other workers like cleaners, security etc., comes under this level of management. 7. SHARED VALUE: Shared values are what engender Trust and link and organization together. Shared values are also the identity by which an organization is known throughout its business areas.

Pride Respect Integration Self discipline Motivation

Page | 22

PRIDE:
The employees feel pride to be the part of the organization because the managing director immediately responds to the problem of the employees whenever they are in problem.

REPECT:
They respect the customers, subordinates, peers and superior, and also employees respect their customers.

INTEGRITY:
They show highest level of integrity in their work and in company under all circumstances, they are truthful to the management. They work hard to the up-lift of the company. They are honest in the work.

SELF DISCILINE:
They imbibe and practice of self discipline in all the daily activities. The employees are self controlled in their work. They complete the work within the given span of time. They have the goodwill power to complete the given work.

MOTIVATION:
They always motivated to give the best to the organization. Employees are enthusiast in maintaining the time. They complete their work with good inspired way.

Page | 23

CHAPTER 4 SWOT ANALYSIS


SWOT analysis examines the companys key business structure & operations, history & products, and provides summary of its key revenue lines and structure lines and strategy. A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weakness, Opportunities and Threats involved in a project or in a business venture or in any other situation requiring a decision.

SOWT ANALYSIS OF HOTEL SANDESH THE PRINCE: STRENGTH:


Differentiated products or services from competitors Location of our business Undamaged reputation Quality services Other aspects of business that adds value to our product or service
Page | 24

Employees hard working Strong and high quality infrastructure Advance booking Customers feel hotel as a branded specially for room booking. Very close to the bus stand and railway station There is separate family & bar section. Good publicity. Adaptability of changing life styles.

WEAKNESS:
There is no sufficient space for bar. Absenteeism rate is high in some of the departments. No participation of the lower workers in progress of strategic planning, fixing of goals & objectives.

OPPORTUNITIES:

New business opportunities Large number of employees Developing market such as internet Moving in to new market segment that offer improved profits Potential to increase customer base. Product and services expansion Opening to exploit new technologies

THREAT:
Price war with competitors. Lack of political support to the hotel industry.

Page | 25

Chapter 5 FINDINGS AND SUGGESTIONS FINDING OF THE STUDY:


During the course of the project it was found that:

Work place has satisfactory ventilation but the employees feel there must be sufficient arrangement for fresh air wherever possible. The canteen should be improved in all ways like food quality and hygiene. The first aid box contains all the necessary medicines for minor injuries in Sandesh The Prince. There is no transport facilities provided, but travel allowances are included in the salary. Educational assistance is also provided to employees children which is included in the salary. Training facilities is satisfactory. The drinking water provided is of excellent quality in Sandesh The Prince. Employees are satisfied with the counseling provided to them. Most of the employees feel satisfied with medical benefits provided by the company. Employees feel the working condition provided by the company is excellent. The washing facilities is satisfactory in the Sandesh The Prince The facility relating to health center is also satisfactory but the workers feel that it has to be improved. The workers feel the necessity of better and improved canteen, drinking water and occupational health center. Overall the workers are satisfied with the welfare facilities provided to them by the company.

Page | 26

SUGGESTIONS Some of the things and areas actually required some sort of improvement. For this some
of the suggestions are: Foremost important suggestion is that should provide trainees with proper training and should give the knowledge regarding actual working in the HR department as it is the core department of any organization. Separate and well-facilitated rest rooms should be provided to each and every department so that the employees can relax for some time from their busy schedules. Uniforms must be provided every year. The canteen menu should be revised regularly so that the workers work enthusiastically. Daily one fruit should be provided which gives strength to them. There is a need of promoting the present educational assistance for the workers children. Sitting arrangements must be made in the work place for the workers to take rest in between if needed. A little more cleanliness is required in the area canteen As per the number of employees in each department, the number of washrooms should be increased for the convenience of the employees. Educational allowances should also be provided in a better way. Special program must be started for creating awareness among the employee related to labour laws. More travel allowances should be provided to the workers or else transport facilities must be arranged. Employees should be given an opportunity to participate in the decision making process. The canteen, drinking water and occupational health center facilities should be improved. The drinking water taps are not easily accessible in some departments. Hence the company should verify and avail it.

Page | 27

CONCLUSION
It was indeed a great pleasure and wonderful experience for me interacting with the employees of The Poppys Prince during my study of eight weeks. They were very co operative towards me without them my work wouldnt have been so simple. Therefore, I sincerely request the management to look into above matters and to take necessary measures to implement the suggestion made above for the betterment of the employees and workers in yours reputed company Poppys Hotel Pvt limited.

Page | 28

CHAPTER 6 BIBLIOGRAPHY

BOOKS REFFERED: BOOK NAME


Human Resource Management Human Resource and Personnel Management . WEBSITE: www.google.com www.hotelpoppys.com www.scribd.com www.citehr.com www.managementpradise.com

AUTHOR
V.S.P Rao K.Ashwathappa

Page | 29

Você também pode gostar