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Below are facilitator notes for each of the 350.org Workshop sessions. We highly recommend reviewing these notes prior to completing the design of your overall workshop and prior to facilitating each particular session.
1. Why Organize
Build Your team includes a possible 50 minute small group activity
3. Build a Movement
Build a Movement - introduction People power get creative
4. Build a Campaign
Build a Campaign - introduction tactics strategy Plan an action engage Your Officials
5. Media
Overview: new and traditional Media Use online media to amplify your story Use offline media to tell your story Connect the dotsonline and offline
1. Why Organize:
First, we recommend you not dive right into this content as the initial agenda item of your workshop, but rather get started with some overall introductions and activities to get to know one another. When you do commence this session, beware that this is a mostly lecture-based session that introduces some of central theories of organizing and leadership that later sessions will cover in details as we go. We encourage you to allow several opportunities for input from the group as you discuss this theory, allowing for engagement and interaction, rather than just a straight lecture.
Team Work: Starting and Building Your Team Mission, rules, roles
GOal: the purpose of this exercise is to help you (1) articulate your teams purpose; (2) choose leadership roles for today based on the talents of your teams members and (3) identify the rules you will adhere to as a learning team.
1. 2. 3. 4. 5. 6.
gather and review agenda. Choose a timekeeper for this session establish Your team Purpose (see worksheet below) review team roles Decide on team roles Decide on Collaborative rules Choose a team name.
responsibilities TeaM COOrdinaTOr Coordinate and support team members Create agendas and facilitate meetings that follow an agenda serve as the resource coordinator for the team, making sure all events are well prepared with appropriate resources Proactively lead your team in identifying opportunities to train others.
Can stay focused on the outcome (for this training the outcome of each session is that each participant in your group gets to practice and get feedback on their stories) Listen attentively to others and summarize well Have the ability to identify talents in others and help others contribute their greatest talent to the team
try to do everything yourself try to set the teams mission by yourself without listening to others get distracted easily are shy and reluctant to speak up in order to keep discussion moving are too equivocal and have difficulty helping the team move through conflict toward a decision when necessary.
TiMekeePer -steward your teams most valuable resourcetime! -Work with the team Coordinator to keep the group moving forward toward the desired outcome -Lead the team in scheduling next steps and timelines with concrete deadlines -Hold your team accountable to the timeline youve set together -Have a watch or other timekeeping device -Keep a calendar and stick to it -Understand how to structure activities in sequence to build toward a desired outcome -are willing to ask your team to agree that you will hold everyone accountable to time and collective deadlines on behalf of the team, in order to build momentum. -never look at your watch -think that the last calendar or day planner you bought was maybe in 2002 -always procrastinate -are not willing to remind others of deadlines and to hold others accountable to deadlines that they have participated in setting and have agreed to meet
STOrY Of Self COaCh Put extra effort in learning how to create a story of self Coach your teammates on story of self Prepare the story of self, part of your teams training on public narrative so you can teach this skill when you return home. are willing to invest effort in learning how to tell a good story of self enjoy storytelling Can tell vivid, detailed stories that are carefully selected are interested in people who they are, where they come from, how they became who they are Can listen carefully and ask thoughtful questions of others ramble try to tell your whole biography when telling a story of self (have trouble being selective) are not willing or able to invest time in listening carefully to those you are coaching and asking careful, probative questions of them
STOrY Of uS COaCh
Put extra effort in learning how to create a story of us Coach your teammates on story of us Prepare the story of us part of your teams training on public narrative so you can teach this skill when you return home.
are willing to invest effort in understanding how to tell a good story of us are curious about community stories and willing to spend time developing themasking questions about how a community was founded, who its heroes are, what outcomes it has achieved together, what its hopes are enjoy storytelling Can listen carefully and ask thoughtful questions of others Have patience
get frustrated easily. (story of us takes a while to learn well.) Believe that we are trying to motivate everyone in the world to action with us (which dilutes the meaning of our community and our responsibility) try to make the community youre moving to action too broad without boundaries so that it loses meaning and identity
STOrY Of nOW COaCh Put extra effort in learning how to create a story of now Coach your teammates on story of now Prepare the story of now part of your teams training on public narrative if you teach this skill when you return home. are willing to invest effort in understanding how to tell a good story of now Feel urgency Can help others choose strategic action. You understand that scale is built by asking 1,000 people to do the same single meaningful thing (like not taking the segregated bus) rather than giving 1,000 people a laundry list of actions to choose from. Can listen carefully and ask thoughtful questions of others tend to try to do everything. Youre reluctant to make strategic choices about what to doand what not to do. are not very creative about actionyou stick to the same old tactics that everyone has always used. struggle to imagine in vivid detail what a different future could look like if we all act together.
How we will respect time and the timekeeper so we meet our expected outcomes: What we will always do:
How we will get back on track if someone gets off on a tangent: What we will always do:
How we will respect each other while still giving constructive feedback: What we will always do:
How we will communicate and coordinate after the training : What we will always do:
Self What are his experiences and values that call him to take leadership to elect John Kerry?
uS What is his reason for believing in the capacity of the people he is speaking to create change? What shared values and experiences does he appeal to?
nOW Why is it urgent to change? What is his strategy to overcome the challenge? What is the first step that each person can take to be part of the solution?
do you think he did a good job of telling his story? What worked? What could have been more clear? What are some of the specific details in his story that you remember? What values did he talk about in his story? Story of us: this whole session is nearly identical to the session about the story of self. You should be able to reintroduce the second part of this story-telling method in just a few minutes and get right into the practice exercise, which operates just like the exercise for the story of self practice. its important to point out that you are now focusing only on the story of Us in this exercise and people do not need to combine it with their story of self or story of now. also, people are often confused by this section, unsure of what stories to tell. the story of Us, even more than the other stories, depends upon the audience, since the audience should be part of the us in the story. so make sure everyone identifies their audience and crafts stories based on who theyre telling their story to. Story of now: again, this session largely functions the same as the first two story-telling sessions, but there is a longer introduction regarding strategy before diving into the exercise. First, if you showed the speech by Barack Obama discussed above, you can open this session with some questions that reference the video again: Do you remember how Barack Obama, in his 2004 Democratic convention speech, got very specific about the fact that there was more work to do? Do you remember how he explained the challenges? Was it with statistics? Or was it with specific people, facing their own challenges, their own choice points. Do you remember how gave us a sense of hope, that we could do something about these challenges? and then,
he wound up with calling on us to make the choice to join the campaign to elect the Democratic nominee, President. He identified a very specific action he was asking us all to choose to taketo go vote for John Kerry. if you have used a different video example during the opening session for story-telling, you can ask similar questions regarding that video to open off the session. and if no video example has been used, just dive right into the introduction. since much of the content around the notion of strategy will come from actual campaign plans it often makes sense to do this session after some initial campaign strategy sessions, though you can always dive right in as well. When it comes time for the practice exercise, note that its common for workshops to skip to putting it all together at this stage and practicing the full, three-part story, if time does not allow for yet another session later on to practice putting the three parts together. if time does allow, it is worth having a practice session focused just on the story of now as it is also time to think deeply on strategy and action plans. Condensed Session: this session is an abbreviated alternative to the above 3 sessions. it largely introduced the same content (as quickly or in-depth as you have time forhence the time range given), followed by a 55 minute practice exercise. if time allows, it is highly recommended that you nOt use this condensed session and go through each portion of the story-telling method one by one, but this session is still valuable if its your only option. also for workshops that do go through each portion of the story-telling method one by one, you can skip the whole introduction and theory sections and just use the worksheet as the basis for a final session putting the full story together into onecombining the story of self, Us, and now.
3. Build a Movement
Build a Movement - introduction People power get creative Build a Movement - introduction: this session is designed almost exclusively as a lecture, covering a wide range of concepts. Once again, try as best as you can to make the conversation interactive rather than simply a one-way lecture. For example, many of the ideas are actually quite simplesometimes experiences that people can easily relate to, in the context of movement building or not. Offer opportunities for the group to share annecdotes and stories that might help relate each point to real-world experiences. People power: as stated in the introduction to this sections, it is useful to outline for participants what this session is and what it is not. People can easily have very different ideas as to what a session about people power or non-violent civil disobedience might be, and it is best to ensure people have common expectations going into the session. after setting expectations, this session is half large-group discussion about the overall meaning and history of people power in social movement, drawing on the history of past movements. it is important that facilitators have some working knowledge of at least a handful of past social movement to enrich the conversation. at the same time, this session is intended to be much less of a lecture and much more of a collective exploration of the idea of people power and how it can be applied to the climate movement. after this opening discussion, we provide some perspectives regarding strategic action planning for nonviolent civil disobedience. the second half of this session is a small group brainstorming and discussion session, outlined in the session guide. We recommend leaving 15 minutes at the end for a full group debrief as well. Get creative: this session is split into 4 parts: (1) introduction, (2) Ways Creativity Can Help You Organize, (3) Basic tools for Creative Change, and (4) Conclusion. there is likely more than can fit into 1.5 hours, so plan ahead which sections you wish to use for the time you have. the materials are designed to be creative, fun and interactive while still allowing for the important points to get across. if time (and space) permit, we recommend incorporating a hands-on group project into this workshopto share with people directly some of the things this session talks about: using art to grow community and to have fun. One idea is to use part of this workshop to plan and organize a creative group photo from the workshop or conference, or to use this session as a brainstorming opportunity for a specific upcoming project.
nOte: art and Creativity are used interchangeably throughout the session. We often talk more about creativity, rather than art, as many people have preconceived notions of what art is and whether or not they have the necessary skills to participate in an art project. (1) the initial introduction section: (if you wish to cover everything in 1.5 hours) should be no more than 20 minutes in total. after the very opening introduction why art? try and see if the group has examples of how art or other forms creative communication has been used (either successfully or unsuccessfully) express a message in a powerful wayfirst focusing on personal experiences locally or regionally. You can broaden to other known or famous examples if the group isnt coming up with many ideas of memories of personal experiences, but first try to give the group time to think of some examples. after a few stories or examples, try to start identifying the key lessons associated with each, eventually touching upon all the elements that follow in the guide: a second try, art as uniter, art as motivator, art is lasting, art is also inviting. invite people to talk about projects they were engaged in where they felt creativity was an important part of the project, and what its impact was. instead of talking through each element in order and then asking for responses, you can use the next section as responses to peoples comments and stories. For examples, if someone talks about a project used art to unite people, you can respond with the appropriate section. also, try to identify other properties or reasons for art and creative communications not listed as the conversation cotinuesbe sure to ask for such possibilities, if they dont arise naturally. if time allows, you can close the introduction section with the following discussion: diSCuSSiOn: Discuss the quote: the goal of the revolutionary artist is to make revolution irresistible. by Cade Bambara. What do you think is meant by this? the Way Creativity Can Help You Organize section is a brief discussion of ways art can assist you in very practical ways. this section can be very brief10 minutesunless you choose to incorporate creative activities such as banner making or photo and video projects, to try a little hands-on practice. (3) again, this section, Basic tools for Creative Change, is mostly a discussion of practical techniques. if time and resources allow, it is often best to learn by doing. Here is one possible excercise that requires almost no material resources at all: exerCiSe: Have small groups write three different words into pieces of paper (these words should be relevant to the current political system, or what their project is communicating about). For example: earth, factory, economy, senate, Parliament, corporations, oil, coal, atmosphere, traffic, sarkozy, Obama, a frog, a child, etc. Have the small groups create a small skit with one person pretending to be each one of these things encourage them to play around and try new things, all the while thinking about how to parody how these entities are actually interacting in the real world. if you dont have time for an excersize, you can at least ask a brief, basic questions...
diSCuSSiOn: What are some other tools that we have available to us that can be used to communicate in creative ways. (3a) if time allows and you want to get a bit more philosophical, here are some ideas and activities for getting the group to think beyond just creating art for campaign objectives: art as Change One thing that often gets lost in the conversation about making art about social change is that art is social change. Many of the crafts that our grandparents (and parents, and us!) knew so well were perfect example of local creative production using local materials. simple acts such as knitting, crocheting, leatherwork, metalwork, or sewing are acts that speak out for localized production systems and quality and pride in work, while reducing our dependence on overseas and foreign made goods (which often don't last very long). Other activities, such as dancing, singing and playing music are also solutions to climate change, simply because they show us ways to live well without relying on fossil fuels. generate fun not electricity. acts as simple as writing a poem are inherently solutions to the climate crisis, because they are moments when we dedicate ourselves to not the production and accumulation of capital, but the production and accumulation of happiness and beauty instead. diSCuSSiOn: ask people to talk about a craft their family has engaged in to create their own materials. Do they still do this? Do you? What local traditions from your area are still in practice and how to these promote a sustainable relationship with the planet? aCTiViTY: Have fun! Have someone lead group in a song or dance most people know, or some other fun exercise. at the end point out that you just had great low-carbon time. Conclusion: again, if time allows, you can start off the section discussing the quote by Bertolt Brecht... diSCuSSiOn: Discuss the quote by Bertolt Brecht: art is not a mirror held up to reality, but a hammer with which to shape it. the final exercise for this session is to discuss ways of incorporating creativity into upcoming campaign ideas or plans. if you want to incorporate a Hands-on project into this section. Below are a few simple ideas for easy group projects that can show people what we have been talking about. Project ideas: Make your own T-shirts by hand that communicate about your project, ask participants to bring a blank or old t-shirt with them and then paint over it using stencils and latex house paint (note: always but a piece of cardboard inside the shirt so the paint doesn't bleed through to the back). Plan your group photograph - organize a creative photo from your conference/meeting, perhaps by creating a banner or some other prop. Or just forming peoples body into the shape of an image or word.
design and paint a mural on a wall - this is a bigger project, but a great way to leave a lasting impact on the space you met in. longer Term: invite a local artist to participate in your project from the beginning or to create a project with your group or invite an artist to become the artist in residence for your group. Create an art Build to create art the week before your event. invite the press.
4. Build a Campaign
Build a Campaign - introduction tactics strategy Plan an action engage Your Officials nOte: if you do not have the time to do all five sessions for Build a Campaign we recommend doing the first two stopping before the team Work on tactics. that shortened session should be just one and half hours.
inTrOduCTiOn:
Before getting into more full-group lecture and discussion, this session opens with a short small group activity. the activity is then followed by a more theoretical discussion of campaigning, and key elements of most successful campaigns in very broad terms. We included some background on 350.org as a built-in example to the materials, but you are welcome to provide your own examples. When you get to the section about targets, just a quick word of caution to be sure no one is confused by the meaning of the word. We use the word often in reference to 350ppm CO2, but this targets discussion is more focused on people or groups. try not to take more than 10 minutes for the theoretical introduction to campaigns to allow time for the goal and targets small group activity. Lastly, if time allows, or if you choose to replace it with the goals and targets activity, you can also do a 20 minute power-mapping activity..
TaCTiCS:
this is another session with a lecture-based introduction followed by a group activity. the introduction should be quite shortonly 10-15 minutes. the sections about direct action and civil disobediece and creative tactics refer also to other sessions in the larger workshop agenda optionsit can be useful to foreshadow other upcoming topics or review past topics quickly at this time. the activity is self-explanatory in the session guide, accompanied by the worksheet.
STraTeGY:
strategy is discussed at length during the story-telling sessions of 350.org climate leadership workshops. if you are not doing those parts, we recommend reviewing the story of now session to pull content to here as well. if you already did the story of now, this session is mainly about seeing how strategies fit into campaigns alongside goals, targets, and tactics. First is another short introductary lecture-based section that should be no more than 20 minutes, possibly less. then there is a group activity for 20 minutes. the activity outlined was designed by nadine Bloch and used by trainers for Change, based in the Us, but any group challenge that has a clear goal, requires group strategizing, and executing tactics, can suffice to be a fun way to review all these elements.
Plan an aCTiOn
this session is divided into a couple parts. We first cover some overall guidelines for event planning much through lecture and discussion form, and checklist and timeline activity. the second part is more focused on recruitment alone. For recruitment, be sure to talk through the content, and if time allows here is an activity for the workshop or as a follow-up exercise when folks leave...
activity debrief
after beginning to work through the numbers and recruitment work required to reach your goals, now its time to ask yourself: Do we have the team and capacity necessary to reach those goals? What do we need to do to have the capacity to reach our goals? are there other recruitment tactics not covered in this section that you think would work in your cultural context? engage Your Officials: this session is written trying to take into consideration all forms of government around the world, but the content is certainly most relevant to democratic countries. the session begins with a question...
Why Lobby?
Propose this question to the group and ask them to propose answers. Help them along or develop answers as you hear them. if you need to begin with a definition or explanation of what lobbying means, by all means clarify that for the group first. a few good answers: to clearly communicate our asks (support X Bill, make a public statement against X coal plant) to clearly communicate our power (we have a central group of 10 meeting once a week and we had an event with 50 people last month, heres some media from our event) to hold elected officials accountable (why didnt you support X?) to gather information about their motivations and political needs (what can we do to get you to support X?) to make sure elected officials factor us into their political calculus this section is all about making sure we have a common sense of the big picture before entering the exercise. Weve started out by engaging our audience, and now were going to discuss more specifics. the first portion is in part review from past sessions, but it adds new layers as well. setup for the lobby role-play activity is as follows: Divide your group into smaller lobby teams who will role play a lobby meeting with a government official. each group will have time to prepare their meeting. You can either assign volunteers to role play as the official, or pretend to be an official yourself. the sections following the activity also accompany the activitythey can be used as a reference or worksheet for the groups, including the guide to Playing staffer for a Legislator. in closing, we recommend a quick discussion of sustaining your efforts over the longterm, as outlined in the guide.
5. Media
Overview: new and traditional Media Use online media to amplify your story Use offline media to tell your story Connect the dotsonline and offline Overview: new and Traditional Media: this session is primarily designed as a full group lecture/discussions session. You are welcome to introduce active practice or activities to this session as well, though some acitivites follow in the coming sessions. use online media to amplify your story: this session is also written in the workshop guide as a lecturebased session. that said, there are countless great examples you can show to the group of effective, ineffective, or at least interesting use of online toolsvideos, websites, e-petitions, etc. We encourage showing some examples as ways to maintain the groups interest and attention. they can also be used to prompt discussion among the groupabout what is really useful for movement building purposes and what isnt. use offline media to tell your story: this session has a 45 minutes interview and pivoting activity built in after a brief introduction. all the remainder in this session following the acitivity can be offered to participants as a resource when they go back home, unless you have ample time and want to discuss timeline preparation and media advisory and press release writing in detail. Connect the dotsonline and offline: We cover a lot of information throughout the media sessions, so it can be very worthwhile to reserve a bit of time at the end to review many of the key elements and to discuss how online and offline tools integrate together.