SUMMARY

A study was carried out on a comparative study of Noodles with special reference to Maggi at Gondia city. After data collection, it was analyzed with different charts and graph, which is very important to find observation and findings. On the basis of this work, suggestions were made which were very helpful for analyzing project report. Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management and the management of a firms marketing resources and activities. A comparative method can help researcher to ascend from the initial level of exploratory case studies to more advance level. After the survey was complete the data was first sorted then analyzed and this analyzed data was later converted in to form graphs. This makes result to understand easily by everyone.

OBJECTIVE
To find out the market share of the Maggi compared to other noodles. To study the buying behavior of customer of different age group. To know awareness of people towards Maggi Noodles. To know which advertisement tool is mostly preferred by people.

SCOPE OF THE STUDY

The scope of the study is limited only in Gondia district To study the comparative study of Maggi Company. To study the various products and their prices.

Maggi

Maggi (German pronunciation) is a Nestl brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meal to the market, and followed up with a ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen, where it is still based today.

In parts of China, Vietnam, Thailand, Taiwan, Philippines, Singapore, India, Pakistan, Europe, Mexico, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Slovakia, Poland and France, "Maggi" is still synonymous with the brand's "Maggi-Wrze" (Maggi seasoning sauce) (in Spain it is sold under name Jugo), a dark, hydrolysed vegetable protein-based sauce which is very similar to East Asian soy sauce, except it does not actually contain soy. Prior to the early 2000s, Maggi seasoning was an actual soy sauce,

using soy and wheat as some of their ingredients, however a change in ingredients resulted in the omission of soy. It was introduced in 1886 as a cheap substitute for meat extract. It has since become a well-known part of everyday culinary culture in Switzerland,

Austria and especially in Germany. It is also well known in Poland and the Netherlands. Maggi Wrze has huge popularity in Serbia and Macedonia despite not being officially available in those countries. Maggi is also immensely popular in East Asia, Southeast Asia, and South Asia, where Maggi seasoning is used in many soups, stir-fries, marinades and as a dipping/topping sauce. Maggi seasoning is commonly used in Asia as a "soy sauce".

The bouillon cube or "Maggi cube", which was another meat substitute product, was introduced in 1908. Because chicken and beef broths are so common in the cuisines of many different countries, the company's products have a large worldwide market.

In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestl company to form NestlAlimentana S.A., currently known in its francophone homebase as Nestl S.A.

Today, Maggi is known throughout the world for its dry soups, seasoning sauce and instant noodle dishes. In New Zealand, Maggi Onion Soup mix is often combined with reduced cream to create an onion dip for potato chips that has come to be generally accepted as a Kiwi favorite.

In India, Maggi instant noodles are a favorite for an anytime meal. From dorm rooms of colleges to late-night cooking in home kitchens, its an all-time favorite.

In West Africa and parts of the Middle East, Maggi cubes are used as part of the local cuisine. Throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology. In the German, Dutch and Danish languages, lovage has come to be known as "Maggi herb" (Ger. Maggikraut, Du. maggikruid or Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce.

In Malaysia, Indonesia, Thailand and Vietnam, Maggi seasoning sauce is a popular condiment, and the bottles are familiar sights on restaurant tables.

MAGGI NOODLES Maggi noodles is a brand of instant noodles manufactured by Nestl. The brand is popular in Australia, India, South Africa, Brazil, New Zealand, Brunei, Malaysia, Singapore, Sri Lanka, Bangladesh, Fiji and the Philippines. In several countries, it is also known as "maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the Maggi family, a Nestl brand of instant soups, stocks, and noodles.

In Malaysia, there are fried noodles made from maggi noodles known as Maggi goreng. Maggi noodles recently introduced a new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based breads in India) and caters to health conscious buyers wary of the refined flour used in the regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been introduced in India. In

fact, "Maggi" has become a well-known brand for instant noodles in India and Malaysia such as curry and chicken flavoured noodle soup.

Nestl India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups, sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand (Refer to Exhibit II for Maggi's product portfolio as of mid-2006). Of these, instant noodles had been NIL's main product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi noodles) in 1982. Over the years, Maggi noodles became a popular snack food product in India. In fact, the word "Maggi" has become a synonymous term for any brand of instant noodles in India and Malaysia.

In

mid-2008,

New

Zealand

supermarkets

introduced

replacement

formulations for its Beef, Oriental, and Curry flavours. A new feature is an extra sachet containing dehydrated vegetables. Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the average of top-three

(unnamed) 2-minute-noodle competitors. The new Maggi range also has considerably lower fat than its own previous formulation. However, the salt content has been increased by 31 percent. Consumers have not reacted well to the new formulations, complaining that they want the original chicken flavour back. In the Philippines, packs of Maggi noodles were recalled by Nestle Philippines after it was said to be contaminated with salmonella. Maggi noodles also contain the additives E150d and E627. E150d is sometimes made from maize. Claimed to be "2 minute noodles", The Maggi noodle cake and seasoning is added into boiling water for two minutes and it is ready for consumption. Egg, seaweed, boiled vegetables or lemon can also be added to the noodles for a better flavour.

Product Profile MAGGI Noodles Range

MAGGI, the pioneer and creator of 'Taste Bhi Health Bhi' has introduced another great tasting and healthy variant in its popular range of MAGGI Noodles. MAGGI Vegetable Multigrainz Noodles, is made with Ragi, Corn, Jowar and Wheat. It offers the consumer multi-'gun' (benefits) as it is a source of Protein, Calcium and Fibre, and has added vegetables. MAGGI Vegetable Multigrainz Noodles is available with a delicious "Spice Remix" tastemaker.

MAGGI 2-MINUTE Noodles

MAGGI 2-MINUTE Noodles is one of the largest & most loved snack food brands that defines the Instant Noodles category in India. Weve recently launched

two new flavours in the short space of two months Thrillin Curry & Tricky Tomato Noodles. Blending Emotions with ingredients , the two new flavours deliver strongly on Taste Bhi Health Bhi. It is now available in 5 delectable flavours: Masala, Chicken, Tricky Tomato, Thrillin Curry & Romantic Capsica.

Vegetable Atta Noodles

An offering that exemplifies Taste Bhi Health Bhi, MAGGI Vegetable Atta Noodles is tasty because it is loaded with everyones favourite MAGGI Masala and healthy because it now has more real vegetables and is packed with the power of fiber. 85g of MAGGI Vegetable Atta Noodles provides dietary fiber equal to 3 prepared rotis, 20g each.

The Fat Free Noodles Range

MAGGI Fat Free Pack Noodles are 99% fat free. The noodles are baked, not fried; but still have that great taste that everyone loves.

The Fat Free Cup Noodles Range

MAGGI Fat Free Cup Noodles are 98% fat free. The noodles are baked, not fried; but still have that great taste that everyone loves. Due to the unforeseen closure of one of our third party manufacturing sites, the MAGGI 98% Fat Free 2 Minute NoodleCups are out of stock. We apologise for

any disappointment that the absence of these products has caused you. You may like to try our MAGGI 99% Fat Free 2 Minute Noodles in single and 5 packs which are available from Woolworths, Coles and Independent supermarkets.

Chicken 12pk 2 Minute Noodles

RESEARCH METHODOLOGY
The methodology that was adopted for the study includes both primary source of data as well as the secondary source of data. The methodology of the study can be explained as follows:

PRIMARY DATA:

The primary data are those which are collected afresh and for the first time, and thus happens to be original in character. We can obtain primary data either through observation or through direct communication with respondents in one form or another or through personal interview. There are several methods of collecting primary data, but in this research work primary data collected by using questionnaire.

SECONDARY DATA:

Secondary data means data that are already available i.e. they refer to the data which have been already been collected and analyzed by someone else. When the researcher utilizes secondary data, then he has to look into various sources from where he can obtain them. Secondary data may either be published data or unpublished data. In this research work, secondary data collected through the Internet Company manual and booklets Books etc.

Methods of data collection

The source of information is generally classified as primary and secondary. According to payline V. Young The source of information can be classified into documentary sources and field sources. a) Primary data:The information given / collection by individuals or group constitute primary source.

Methods of generating primary data i) Survey ii) Personal interview iii) Group interview iv) Observation v) Questionnaire

b) Secondary data: Books, diary, manscrupt, letter, magazine, internet etc. are the secondary or documentary source. The researcher for this dissertation has decided to use primary source as interview schedule and secondary source as books and internet for data collection.

Tools Of Data Collection: a) Interview schedule & questionnaire was used as tool for primary source of data collection. b) Interview schedule consist of number of question typed in a definite order or form.

Pre-study: After careful study of literature and expert consultation the researcher still may have only a rather vague idea about the critical element in his problem. As pilot study sometimes may be launched as a step preliminary to the form scale before original study are carried out in order to gain some preliminary information of the main project for this purpose the researcher meet companys personal manager to get the pre knowledge of the subject before conduction actual data collection. Pretesting: Pretesting is the process of an advance testing of study design after the interview schedule has been prepared .The researcher referred books and internet to get prepared literature for this project & report. Processing:Once the collection of data is over the main step top arranged for p[rocessing and analysis of data. So the interview can be made resulting information theories. The first step is editing, is a process of examining the data collection in interview

schedule to defect efforts and mission and to see that they are corrected and the schedules prepared tabulations.

Editing: The preparation of the data forms for tabulations must include on operational procedure for accepting, modifying or resection individual questionnaire.

Tabulation: Tabulation is a process of summarizing raw and display it in compact forms for further analysis. Analysis of data is made possible through tables. These tables are made for different variables and to show relationship with each other.

Interpretation of data:Analysis and interpretation are central step in research process. The goal of analysis is to summarize o collected data in such a way that they provide answer to the and triggered the researcher. Interpretation is the research for the broader meaning of research finding. The questionnaire is precoded a few uncoded

response are classified the code were verified before transferred to the master chart.

1. Maggi's Market Share in Noodles Category.

Maggi

Other

Maggi has a market share of as high as 80% in the noodles segment. It dominates the market. It is the leader in this segment.

SUGGESTIONS 1. Supply of products must be regular 2. Distribution channel must be effective 3. New offer should be offered to the customer so that they attracted towards the product. 4. The company should have the proper distribution channel so that the customer is satisfied with the services of company.

CONCLUSION

BIbliography BOOKS:
Kothari, C.R. Research Methodology, (2006), Wishwa Publication Kotler Philip Marketing Management.

Bibliography :
1. http://www.maggi.in 2. http://www.maggi.com.au/Products/Noodles/ 3. en.wikipedia.org/wiki/Maggi_noodles
4. en.wikipedia.org/wiki/Maggi