BRKVVT 2308 DMS Integration in Enterprise IP Networks

DMS Integration in Enterprise IP Networks
BRKVVT-2308
Presentation_ID
2009 Cisco Systems, Inc. All rights reserved.
Cisco Public
The Boss- Wants you to deliver Video
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You think
What codec?
WMV, H.264, MPEG-4, DivX, XviD, AVC
What bitrates for audio and video? Streamed or On-Demand?

64kbps, 128Kbps..20Mbps.
What video resolution and aspect ratio?

NTSC, PAL, CIF (SQ,Q, 4, 16), 480p, 720i, 720p, 1080i, 1080p, VGA, XGA, SXGA - 4x3, 16x9, 16x10
What container format?

AVI, MPEG, MPEG-2 (PS or TS), MPEG-4, Real Media, Quicktime, 3GP, DivX
What endpoints?
PC, MAC, iPhone, 3G Phone, Digital Signage
But what about my Network????

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Concepts seem a little...
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But Id have to be...
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What ever the requirement
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Just get it to the right format
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If you can do all this simply, you deserve an...
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Agenda
The need for medianet Cisco DMS Architecture Media Transcoding Integrating Digital Media Solutions Operational Best Practices Use Cases
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The need for a Medianet
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Cisco Video Strategy

Any-to-Any Any content Any time Any where End-to-End Devices Network of networks Software Platform, Systems and Services Intelligent network for rich media Collaboration, Broadcast/Streaming Robust services offerings
Customer Benefits
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From Silos to Integrated Video Systems

TelePresence Unified Communications Desktop Video Streaming Digital Signage + Enterprise TV Video Surveillance
New Capabilities
Auto discovery & configuration Recording & Streaming Interoperability Intercompany Multi-point Scheduling, Presence, Dial plan Security
Efficiencies
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Medianet Service Interface Benefits

Todays Structure:
Medianet Service Interface Benefits
Middleware Management Infrastructure Management Infrastructure Adoption & ease of development Session Mgt (QoS & Security) Service Discovery Monitor/report experience Optimise experience & close loop Scalable delivery Security (Identity & Trustsec) Green / Auto Config
Medianet Service Interface:

API Middleware Host Stacks / Protocols
SIP/ ICE/STUN SAF IP SLA/NetFlow CAC/RSVP/QoS IGMPv3 802.1x CDP
TCP/IP
Today: Overlay Model Application not network aware
Medianet
Network not application aware

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Medianet Architecture
Putting All the Pieces Together Clients Media Network Services
Media Endpoint
Media Content User Interface Media I/O Codec Call Agent(s)
Session Control Services

Session/Border Controllers Gateways
Access Services
Identity Services Confidentiality Mobility Services Location/Context
Transport Services
Packet Delivery Quality of Service
Bridging Services
Conferencing Transcoding
Storage Services
Capture/Storage Content Mgmt Distribution
Session Admission Recording Optimisation
High Availability Network Design

DATA CENTRE
Core Aggregation
Access
Server Farms Edge
Server Clusters
Storage / Tape Farms
Core
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Cisco Digital Media System
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Cisco Digital Media System: Overview

A Comprehensive Suite of Digital Signage, Enterprise TV, and Desktop Video Applications
Comprehensive: suite of digital signage, enterprise TV, and desktop video, managed from a single platform Scalable: to thousands of users and digital displays Network-centric: for optimal, intelligent media content delivery
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Cisco DMS Solution Suite

Create
For Desktop Video
Manage and Adapt
Display and Access
Digital Media Encoders
Video Portal
For Digital Signage and Enterprise TV
Digital Media Manager Scientific Atlanta Encoders Digital Media Players and Cisco LCD Displays Edit
For Other Applications
Video Content
A d a p t
Media Experience Engine 3000
A d a p t
Multiple Devices
Network as the Platform (medianet)

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Cisco DMS Architecture

Cisco Digital Signage
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Components of the Digital Media Systems: Digital Signage

Media Creation Media Management
Digital Media Manager
Media Access
Digital Signage Module
Scientific-Atlanta D9032/D9050 D9034/D9054 Encoders
Cisco Digital Media Player

Enterprise TV Module
Media Delivery Networks

Content Distribution Manager (CDM)
WAE Appliance
ISR-NM
Media Delivery Engines (WAE)

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Digital Signage: Architecture

Digital Media Manager Software for Signage Content Management Digital Media Player for Display of Content on Digital Signs
DMM
Network
Content Server for Signage Content Distribution (Web Server, File Server, CDN)
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Digital Signage Call Flow: Scenario A

1. 2. 3. 4. DMM Publishes Digital Media Designer presentation with video configured in a zone to DMP DMP requests HTML page from DMM DMM serves HTML page including the video to DMP DMP displays video within a zone within HTML page
1 2 3 DMM DMP 4
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Digital Signage Call Flow: Scenario B

1. 2. 3. 4. DMM publishes URL of a HTML page with video configured in a zone from web/file server to DMP DMP requests HTML page from web/file server Web/file server serves HTML page including the video to DMP DMP displays video within a zone within HTML page
1 2 DMM 3 DMP 4
Web/File Server (HTTP or CIFS)

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Digital Signage Call Flow: Scenario C

1. 2. 3. 4. 5. 6. 7. 8. Video source feed into D9032 D9032 joins and streams to multicast group in multicast network DMM publishes Digital Media Designer Presentation to DMP DMP requests HTML page with multicast configured from DMM DMM serves HTML page to DMP DMP sends IGMP join request to multicast group Multicast network joins DMP and streams multicast video to DMP DMP displays multicast video within a zone in HTML page
5 4 3 1 SA D9032 Camera
DMM
8 6
Multicast Enabled Network
DMP
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Digital Signage Call Flow: Scenario D

1. DMM transfers Digital Media Designer presentation with video configured in a zone to DMP local disk (internal flash or USB driver) DMP requests HTML page from its local disk DMP serves HTML page including the video from local disk DMP displays video within a zone within HTML page
1 2 DMM USB Driver 3 4 DMP
2. 3. 4.
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Zoning on DMP Controlled Screen

Example of a four zone template populated with various media types Introduce different content elements within each zone Synchronise zones
Image Video Animation
Text
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Digital Signage Examples

Three-Zone Images Vertical Orientation Graphic, Text
Full Screen Video Video/Flash/Graphic/Text
Full Screen Graphic Video Wall Content Combination
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Cisco Enterprise TV
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Enterprise TV: Architecture

An Interactive Application Enabling Organisations to Deliver On-Demand Video and Broadcast Live TV Channels Over an IP Network to Digital Displays
SA Encoders
Digital Media Players
Enterprise TV Leverages the Same Hardware Platform as Digital Signage

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TV Channel Types Definition

An ETV TV Channel can have the following type:
Multicast address Camera, off-air, satellite, cable set-top-box feeds Scientific Atlanta encoder as the multicast source Example: udp://239.192.0.1:2000
An ETV VoD can have the following type:

Unicast HTTP URL address Example: http://www.cisco.com/video.mpg
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EPG Overview
Cisco Enterprise TV includes a web-based management tool (ETVM), which resides on the Cisco Digital Media Manager; through the ETVM you can run EPG with option 1/ or option 2/ or both
Option 1: Configure and define your own live channel lineups, providing an Excel .csv file Option 2: Subscribe to syndicated third-party electronic-programguide (EPG) services to populate an on-screen program guide for time-of-day listings of syndicated television programs
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Headend With Camera/Setup Box Input Source

MPEG2/MPEG4 SD Video
SA D9022, D9032 or D9034 Encoder Composite Ethernet multicast DMP 430xG
or
Audio
IP
IP Video Distribution DMP 4400G
MPEG2 HD Video
Component to HD-SDI Converter Component SA D9050 Encoder multicast Audio HD-SDI ASI DCM DMP 430xG
or
IP
IP Video Distribution 4400G DMP 4400G
MPEG4 HD Video
Component to HD-SDI Converter Component SA D9054 Encoder multicast Audio HD-SDI
or
IP
IP Video Distribution
DMP 4400G
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Headend With Off-Air Input Source

ATSC SD/HD Video
D9887 8VSB Demodulator ASI DCM multicast DMP 430xG
IP
DMP 4400G
MPEG2/MPEG4 SD Video
D9887 8VSB Demodulator SA D9022, D9032 or D9034 Encoder Composite Audio Ethernet multicast DMP 430xG
IP
DMP 4400G
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High Availability (HA) Using DCM

SA D9050 ASI
SA D9054
DCM
Si
DMP 430xG
Heartbeat Cable
SA D90522
Si
multicast IP Video Distribution
DCM
IP
IP
Optional High Availability DCM

SA D9032
DMP 4400G
SA D9034
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Cisco Desktop Video
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Components of the Digital Media Systems: Desktop Video

Media Creation Media Management
Media Access
Digital Media Encoder 1000/1100
Video Portal Module
Digital Media Encoder 2000/2200
Cisco Video Portal
Media Delivery Networks

Content Distribution Manager (CDM)
WAE Appliance
ISR-NM
Media Delivery Engines (WAE)

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Access with Cisco Desktop Video Portal

Browse, Search and Access Digital Media
Customisable interface, program guide and search Personalised and featured playlists Advanced player controls View synchronised slides Submit questions during live events Supports major formats: Windows Media, Flash, H.264, QuickTime
Customise the Look and Feel to Reflect the Organisation Brand with the Digital Media Manager
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Desktop Video Call Flow: VoD

1. 2. 3. 4. 5. 6. DMM publishes content to web server (FTP, SFTP, SCP) DMM transfers video information in XML format to VP PC accesses VP VP sends HTTP page with video info contained in XML User clicks on a video and PC makes HTTP request from web server Video streams from web server to PC
2 DMM Video Portal (VP) 3
4 VP PC Client
Web Server/Streaming Server
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Desktop Video Call Flow: Live Video

1. 2. 3. 4. 5. 6. 7. 8. Video source feeds into DME Streaming server pulls unicast live video from DME Streaming server joins and streams to multicast group in multicast network DMM publishes the live video URL to VP VP PC client selects the live video URL from VP Streaming server serves the live video URL to VP PC client VP PC client sends IGMP join request to multicast group Multicast network joins end user PC and streams multicast video to VP PC client
4
DMM VP
5 7
multicast
3 6
Streaming Server
VP PC Client
Camera
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Remember the need for this?
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Media Adaption and Transcoding

Cisco Media Experience Engine
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MXE 3000 Media Experience Engine

Any to Any Video Collaboration
Supports wide array of input/output formats
Media Processing/ Editing

Allows enhancement of video quality
MXE 3000
Media Experience Engine
Media Production
Dynamic graphic overlays
Dynamic Content Distribution

Collaboration with Cisco DMS for content distribution
Workflow Automation
Auto-detection of files for job initiation
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MXE Architecture - Workflow

Customer & Automation Interfaces
Web Services API MXE UI Folder Attendant
Command, Control and Integration
Reliable and fault-tolerant execution of jobs across multiple servers in a server pool. Each task below runs at used-defined priority on any available server in pool.
Audio and Video Processing

Ingest Audio/Video Processing Encoding Packaging Distribution and Notification
User Customisable Job Workflow
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MXE 3000 Media Production

San Jose 1/10/08 12:00 New York
Video Composition
Animated PowerPoint Insertions
Title Overlays
Janey Hoe, Senior Director
Dynamic Dynamic Streaming Streaming Tickers Tickers
Logo Logo Insertions Insertions
In the News: Cisco announces the availability of
Water marking
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Cisco DMS Network Performance Requirements
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MPEG Video over IP: Traffic Pattern

Bandwidth
Key (I) Frame
Key (I) Frame
Delta (B, P) Frames
Time
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Video Codecs
Application MPEG1 MPEG2 MPEG4 P.2 MPEG4 P.10 H.261 H.263 H.263+ H.264 AVC H.264/M Microsoft Real Sorenson
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Bandwidth 0.5 to 1.5Mbps 1.5 to 20Mbps 64Kbps to 4Mbps 500Kbps to 12Mpbs N x 64Kbps 32Kbps to 2Mbps 24-64Kbps 500Kbps to 12Mbps 64-128Kbps 128Kbps to 15Mbps 64Kbps to 8Mbps 128Kbps to 15Mbps
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VCR VCR-HDTV Internet-VCR Internet-HDTV Video Conferencing
Motion Pictures Motion Pictures Expert Group Expert Group
Video Conferencing Internet Internet-HDTV 3G Mobile Internet-HDTV Internet-HDTV Internet-DVD

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ITU ITU
Bandwidth Planning for DMS Video

Best Practices
Codec Desktop Video WMV H.264 Flash Bandwidth Fair: 100Kbps, Good: 350Kbps, Excellent: 1.5Mbps Good: 768Kbps Good: 350Kbps SD: 3Mbps, 5Mbps HD: 12Mbps, 15Mbps SD: 3Mbps HD: 7Mbps Resolution Fair: CIF, Good:CIF, Excellent: Full Good: Full Good: CIF
Digital Signage
MPEG-2 H.264 Flash swf Graphics
Full Full Zone Full
For VoD, each user will start a separate unicast session; thus for N simultaneous VoD users, the amount of bandwidth consumed will be N*bandwidth per video For Live video, CBR is preferred to maintain the constant profile of the traffic over the network
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Cisco Medianet Application Classes

DiffServ QoS Recommendations (RFC 4594-Based)
Application Class VoIP Telephony Broadcast Video Realtime Interactive Multimedia Conferencing Multimedia Streaming Network Control Call-Signalling Ops / Admin / Mgmt (OAM) Transactional Data Bulk Data Best Effort Scavenger Per-Hop Behaviour EF CS5 CS4 AF4 AF3 CS6 CS3 CS2 AF2 AF1 DF CS1 Admission Control Required Required Required Required Recommended Queuing & Dropping Priority Queue (PQ) (Optional) PQ (Optional) PQ BW Queue + DSCP WRED BW Queue + DSCP WRED BW Queue BW Queue BW Queue BW Queue + DSCP WRED BW Queue + DSCP WRED Default Queue + RED Min BW Queue (Deferential) Application Examples Cisco IP Phones (G.711, G.729) Cisco IP Video Surveillance / Cisco Enterprise TV Cisco TelePresence Cisco Unified Personal Communicator Cisco Digital Media System (VoDs) EIGRP, OSPF, BGP, HSRP, IKE SCCP, SIP, H.323 SNMP, SSH, Syslog Cisco WebEx / MeetingPlace / ERP Apps E-mail, FTP, Backup Apps, Content Distribution Default Class YouTube, iTunes, BitTorent, Xbox Live
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DMS Network Performance Requirements
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Packet Loss Ratio (PLR) Impact

0% PLR
0.5 % PLR
5 % PLR
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DMPs and Jitter

4305G, based on EM8621 Sigma Designs processor, has a 4 MB dejittering buffer 4400G, based on EM8635 Sigma Designs processor, has 5.5 MB dejittering buffer However, for multicast, the max dejittering buffer is currently set to 1500 milliseconds; larger value introduces larger delay when switching channels For unicast, max dejittering buffer can be used, but it will be likely affected by flow control mechanism
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Cisco DMS With Content Delivery Networks

Overview
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DMS With CDN Overview

Media Capture/Creation
Digital Media Encoder
Media Management
Content Author
Media Delivery and Distribution

Multicast-Enabled WAN: Satellite
Media Access
Cisco Digital Media Players
Cisco NM-VSAT for the ISR

Web Video Server (Stored Video Files)
On-Premise, Remote Location
Employee PC Cisco Digital Media Manager

Unicast or Multicast WAN
Cisco CDN
Caching/PrePositioning, Live Streaming
Network Administrator
Corporate Offices, At-Home Desktop Users

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Desktop Video VoD over ACNS and WAAS

Best Practices
Features
Preposition Trigger Bandwidth Control Replication Methods Video Formats Supported Protocol to deliver VoDs Authentication Yes HTTP, HTTPS, CIFS Any video types HTTP Not required
ACNS
automatically triggered when adding new videos
WAAS
scheduled daily or weekly during off-peak hours No, but lowest priority for preposition task CIFS Windows Media CIFS (file://) Require authentication to the CIFS server beforehand on each user PC No LRU Require on-site WAE for decent performance WCCP, Inline
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Internet/VPN Streaming Video Removal High Latency Links Request Routing

Yes allow to remove specific videos on a edge WAE Usable even without on-site WAE WCCP, Proxy, Content Router
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Digital Signage VoD over ACNS and WAAS

Best Practices
Features
Preposition Trigger Bandwidth Control Replication Methods Non-prepositioned Video Video Formats Supported Protocol to Deliver VoDs Easy Use Yes HTTP Can not play until replication completed Any HTTP No (Requires configuration for each new DMD presentation) 15Mbps WCCP, Proxy, Content Router
ACNS
Triggered when a content is scheduled using future schedule
WAAS*
scheduled daily or weekly during off-peak hours No, but lowest priority for preposition task CIFS streamed directly from CIFS server Any CIFS (file:///) Yes (Once DMM and DMPs mounted to CIFS server. No more configuration) DMP 430x: 3Mbps, DMP 4400: 11Mbps WCCP, Inline
Video Playback Rate Supported Request Routing
*DMPs with WAAS are All or Nothing. Cannot do by group. It may cause problem to sites without WAEs.
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Cisco DMS With CDN

WAAS
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Digital Media Delivery with WAAS

Video on Demand
DMPs can source content from a CIFS server. WAAS CIFS prepositioning used to move large size HD content across the WAN WAAS can also optimise the content per-request
CAMPUS REMOTE LOCATION
CIFS Server
Cisco Video Portal
WAAS WAN
WAAS
Digital Signage & Enterprise TV TelePresence CTS 500
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Optimised Digital Media Delivery With CIFS

The DMM will notify the DMPs to mount to the CIFS share All DMPs will be mounted; it is all or nothing for this version; no option for single or group DMP mounting For presentation that were created with content pointing to a URL or presentations that were moved to an external server will still be valid
CAMPUS
\\CIFS\WAAS_Share
REMOTE LOCATION
\\CIFS\WAAS_Share
CIFS Server Digital Media Manager
WAAS
WAAS WAN
WAAS
\\CIFS\WAAS_Share
\\CIFS\WAAS_Share
DMM Notification DMP Mount
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Challenges with Live Video

Delivery to remote access points
BRANCH OFFICE DATA CENTRE
Cisco Video Portal (VP)
Publishing links to future live webcasts
Click on published URL to get live stream

(DMM)
4 within the
Video played CVP browser
Windows Media RTSP unicast streams
Microsoft Windows Media Server (WMS)
Encoding video in real time
WAN
Cisco DME
Bottleneck
BRANCH OFFICE
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Redundant streams issued for the same source! WAN bandwidth upgrade needed Overloaded streaming servers BRANCH OFFICE
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Live Video Streaming with WAAS

Edge stream splitting
BRANCH OFFICE DATA CENTRE
Cisco Video Portal (VP) Digital Media Manager
(DMM)
Click on published URL to get live stream
4 3
Opens Windows Media Player
Split Stream
List of scheduled live streaming events

Microsoft Windows Media Server (WMS)
WAAS WAN WAAS
Uncompressed Video
Cisco DME
WAAS WAAS Only one stream per remote site - WAN Upgrade not required Streaming Server Offload No Configuration Required BRANCH OFFICE
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BRANCH OFFICE Note: Separate Video license required

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Desktop Video With WAAS

Desktop Video Component Connections
DME
Optimise all WAN traffic allowing additional bandwidth for video applications Allow stream splitting for live RTSP video streams of Window Media at the edge Optimise and cache Windows Media video files reducing load on the WAN
HTTP FTP FTP DMM Web/CIFS Server SFTP
HTTP
Streaming Server CVP CIFS RTSP
Branch
RTSP
RTSP Core-WAE CIFS
WAN
Edge-WAE
Video Portal Client CIFS RTSP CIFS Video Portal Client
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DMM Media Delivery configuration
Once the Media Delivery for WAAS Is Configured and Enabled, DMM Mounts to the CIFS Share on the CIFS Server
Mounts the WAAS Share

\\CIFS\WAAS_Share
DMM
CIFS Server
CIFS Content
Media Assets
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The DMM will scan and copy the header information of all the content within the CIFS share into its Media Assets database; this includes any files that reside in subfolders Content title will be placed into the appropriate sub-category based on its mime type; this is linked to the CIFS shared content Title can then be moved to other categories manually if needed
Scans and Copies Content
\\CIFS\WAAS_Share
DMM
CIFS Server
CIFS Content
Media Assets
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The DMM will copy all its content to the CIFS WAAS share using a Java application The DMM will not keep a copy of the content that resides on the CIFS share
Scans and Copies Content

\\CIFS\WAAS_Share
DMM
CIFS Server
CIFS Content
Media Assets
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VoD Storage Capacity Planning

Best Practices Identify
Total existing hours or bytes of video Shelf life of video Popular life of video New video added each week Storage planning horizon Language Codec Resolution
Storage planning
One Hour Storage (Bytes) = (Encoding rate bps * 3600 seconds)/(8 Bits/Byte)
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Cisco Video Solution

WAAS Video Application Optimiser
Windows Media Stream Splitting - Each new client request (over LAN) will reuse existing incoming stream (over WAN) for the same stream URL Data-reduction and optimisation for non-WMT/RTSP video WAN optimisation and bandwidth reduction for other video formats including video over HTTP, Flash, QuickTime, RealVideo, and any other video protocol that uses TCP as a transport Video-on-demand caching Cisco WAAS CIFS acceleration can be used in conjunction with prepositioning to provide a powerful VoD-delivery architecture for digital signage, enterprise e-Learning, training, and video message archival and playback Intelligent video server offload Cisco WAAS video delivery services minimise the burden placed on the origin video server by intelligently RTSP/TCP rollover - Client requests over RTSP/UDP automatically rolled over to RTSP/TCP
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Cisco DMS-Ready Enterprise IP Network
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Medianet-Ready Campus Architecture

Best Practices
Latency and bandwidth
GigE access 10GigE distribution/core
SA Encoder Digital Media Encoder
High availability
Implement strategy for sub-second convergence Access layer protection and ensuring endpoints are fair consumers
Si Si
Quality of service
Implement robust QoS service policies to manage application service levels Enforce QoS trust boundaries
Si Si
Mobility
Implement high-speed wireless LAN to provide mobile access to video applications
Digital Signage/ETV
Confidentiality
Authentication of endpoints and users Comply to security policies with data protection strategies, such as encryption
Si
Si
Desktop Video
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Medianet-Ready WAN Architecture

Best Practices
Latency and bandwidth
Upgrade aggregation points to OC3/OC12 Upgrade branches to DS3 or higher Plan capacity and traffic engineering
WAN Aggregation Edge
SLA
WAN Transport
FR/ATM
High availability design

Multiple/diverse WAN connections PfR for intelligent path routing of applications
Branch Edge
MPLS
Quality of service
SLAs from SPs Implement robust QoS service policies to manage application service levels
MAN Edge Site 1
Internet
MAN Transport
SONET/ SDH
MAN Edge Site 2
Optimisation
Ensuring wanted/limiting unwanted bandwidth consumers (tools like PISA)
Confidentiality
Comply to security policies with data protection strategies, such as encryption
Metro Ethernet
DWDM
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Medianet-Ready Branch Architecture

Best Practices
High availability
Implement HA strategy leveraging centralised and localised services as backups for each other Have a survival strategybranch needs to be able to function alone
Quality of service
Implement robust QoS service policies to manage application service levels
WAN
Internet
Optimisation
Implement application optimisation services (such as WAAS) Ensuring wanted/limiting unwanted bandwidth consumers
Localised services
Deploy local caching, conferencing, transcoding, gateway resources as needed
Desktop Video
Confidentiality
Authentication of endpoints and users Comply to security policies with data protection strategies, such as encryption
Digital Media Encoder
Digital Signage
Mobility
Implement high-speed wireless LAN to provide mobile access to video applications
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Medianet-Ready Data Center Architecture

Best Practices
Video storage and distribution
Plan for digital media content storage volumes Digital content management Have a content distribution strategy
Centralised services
Global strategy for siting of conferencing and transcoding services, gateways
Optimisation
Implement application optimization services (such as WAAS)
Confidsentiality
Authentication of access to media Comply to security policies with data protection strategies
DMM VP Streaming Server Web Server File Server for Video Storage
Mobility
Mobile access to media through Internet gateways
B2B
Gateways, etc.
Digital Media Management
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Cisco DMS Operations
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Digital Signage: Operation and Management Workflow

IT Staff
1 DMS System Availability
Graphic/Video Designer
2 Content Creation 3 Content Transformation 4 Content Upload to DMS
DMS Operator DMS Operator
7 Video Preposition over CDN
6 Schedule Digital Sign on DMPs
5 DMP Screen Design for Digital Sign
DMS Operation Plane
IT Staff
User Management & Content Approval
2 Digital Sign Change Management
Communication and Multimedia Manager
Digital Sign Policy Decision
DMS Management Plane

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Desktop Video: VoD Operation and Management Workflow

IT Staff
1 DMS System Availability 2 User PC Readiness & User Management
Video User Community

3 Video File Creation 4 Video File Submission
7 Video Preposition over CDN
6 Video Publishing
5 Video Editing & Transcoding
DMS Operation Plane
IT Staff
Video Designer
Video Approval
1
Communication Manager
Live Video Policy Decision

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Desktop Video: Live Broadcast Operation and Management Workflow

IT Staff
1 DMS System Availability 2 User PC Readiness & User Management 3 Pre-event Announcement 4 Configure Live Event Program On CDN
Video Operator Video Operator
7 Post-event Recorded Video Publishing
6 Operate Live Event Module
5 Live Event Creation & Publishing
DMS Operation Plane
Live Broadcast Approval

1
Communication Manager
Video Policy Decision

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Digital Media Application

Integration with Cisco and other Third Party Applications
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Open Platform Unlocks Applications

Open, standards based architecture enables customisation and integration
Conference Room Management Line Queuing Dynamic Content Smart Signage: RFID & Video Analytics Call Centre IP Convergence Content Management System Touchscreen & Kiosks Outdoor Signage
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Smart Signage: Audience Measurement
Video analytics technology accurately captures, tracks and analyses faces, generating real-time audience data:
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Call Centre Integration

Inova Broadcaster
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Virtual Agent Kiosk
Digital Signage
TelePresence
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Summary
DMS is a medianet application DMS provides three business video solutions: digital signage, ETV, and desktop video DMS requires CDN delivery for best performance DMS operations are more than IT
Require the collaboration among IT, video user community, video team, multimedia design team, communication team, and marketing team
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Q and A
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Complete Your Online Session Evaluation

Give us your feedback and receive fabulous prizes. Go to the Internet stations located throughout the Convention Centre to complete your session evaluation
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Additional Information
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Digital Signage Content Creation

Source
Graphics, still photos and images PPT Other flash animations (.swf) HTML, web pages Excel spreadsheets RSS and Text data DVD (MPEG-2) Analog formats* (beta tape, DV-Cam) Other digital formats (.avi, .mov, .flv, .mpg) Live camera Live cable feed Live camera Live cable feed
Creation Tools for On-Demand Playback
Creation Tools for Live Playback
Flash Animation
Adobe Flash 6, 7, 8, and 9
NA
HTML, Web Content
Web editors (WYSIWIG): Dreamweaver, Front Page, etc. Excel (output to HTML) Adobe Premier Pro Apple Final Cut Pro VLC Sony Vegas
NA
MPEG (1/2/4 Part 2 and H.264) Video
NA
MPEG-2 Video MPEG-4 Video
NA
Scientific-Atlanta D9022, D9032, D9034/D9050 Encoders* Scientific-Atlanta Encoder D9034/D9054
NA
* Cisco Digital Media Encoders are NOT currently compatible with Digital Media Players
86
Accepted Rich Media Formats
*
712Mbps 13Mbps
*H.264 only supported on DMP 4400G

87
MPEG-4 Encoding and MPEG2 TS

MPEG-4 is transport agnostic, i.e., does not define transport layers; adaptation to a specific existing transport layer has been defined MPEG2 transport layer
Multiplex PES streams belonging to the same program (video, audio, teletext, subtitles) Provide program synchronisation (PCR) Produce a Transport Stream (TS) of fixed length (188 bytes) packets
BRKVVT-2308
Cisco Public
88
Encoder Option Matrix

SD/HD MPEG-2 MPEG-4* IP-TS D9900 Output* Optional Optional Mandatory Optional Optional Encoding Rate (Mbps) 0.5 ~ 15 0.5 ~ 50 5.6 ~ 100 3 ~ 25 0.3~15
D9022 D9032 D9050 D9054 D9034
SD SD HD HD SD
*MPEG-4 is only supported on 4400G *IP MPEG-2 Transport Stream Output

89
QoS Recommendations for DMS Live Video

L2 QoS Marking (DSCP) No policing L3 LLQ/CBWFQ Sufficient bandwidth allocation Do not enable WRED for UDP video streams Maintain QoS for CDN
BRKVVT-2308
Cisco Public
90
DMM CIFS Configuration
Go to the Media Delivery Tab under settings Select Yes to select WAAS Select the WAAS option Enter the CIFS server information Once mounted, Available Space information will appear
BRKVVT-2308
Cisco Public
91
DMP CIFS Configuration

You can verify if a DMP has been mounted by opening up the DMP browser GUI Selecting Manage WAAS Share under Administration
The Share Settings status should show Mounted
BRKVVT-2308
Cisco Public
92
DMP CIFS Configuration

DMP also has an additional Managed service; it should be set to ON to enable Share mounting after reboot This would be done automatically when enabling WAAS on the DMM GUI
BRKVVT-2308
Cisco Public
93
DMP CIFS Directory

The DMP Will Create a Share Folder Once the CIFS Has Been Enabled Named Cifs
This is the mounted CIFS share containing all the content To reference a media file on cifs, use the URL file:///tmp/ftproo/cifs/filename.mpg
BRKVVT-2308
Cisco Public
94
Conference Room Management

Nevotek Outlook Integration
CMS
Content Servers
BRKVVT-2308
Cisco Public
95
Nevotek Outlook Integration (MRM)
BRKVVT-2308
Cisco Public
96
Line Queuing
CMS
Content Servers
BRKVVT-2308
Cisco Public
97
Dynamic Content: Currency Rates
Currency LIVE Server
CMS
Content Servers
BRKVVT-2308
Cisco Public
98
Smart Signage: RFID

RFID Reader
RFID Content
Virtua Bank Credit Card Content Servers
BRKVVT-2308
Cisco Public
99
Manage Content Displays From the IP Phone
BRKVVT-2308
Cisco Public
100
Content Management: Experience-Based Digital Signage
2008 NBA All-Star Game Plasma Wall
2008 NBA All-Star Game Luxury Suite
2008 NBA All-Star Game Kiosks
Connected Stadium
BRKVVT-2308
Cisco Public
101
Content Management: Experience-Based Digital Signage
BRKVVT-2308
Cisco Public
102
Touchscreen
Onlinet Thin Client
CMS
Content Servers
BRKVVT-2308
Cisco Public
103
Outdoor Signage
BRKVVT-2308
Cisco Public
104
BRKVVT-2308
Cisco Public
105

BRKVVT 2308 DMS Integration in Enterprise IP Networks

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BRKVVT 2308 DMS Integration in Enterprise IP Networks

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DMS Integration in Enterprise IP Networks

2009 Cisco Systems, Inc. All rights reserved.

The Boss- Wants you to deliver Video

2009 Cisco Systems, Inc. All rights reserved.

What bitrates for audio and video? Streamed or On-Demand?

What video resolution and aspect ratio?

What container format?

But what about my Network????

Concepts seem a little...

2009 Cisco Systems, Inc. All rights reserved.

But Id have to be...

2009 Cisco Systems, Inc. All rights reserved.

What ever the requirement

2009 Cisco Systems, Inc. All rights reserved.

Just get it to the right format

2009 Cisco Systems, Inc. All rights reserved.

If you can do all this simply, you deserve an...

2009 Cisco Systems, Inc. All rights reserved.

2009 Cisco Systems, Inc. All rights reserved.

The need for a Medianet

2009 Cisco Systems, Inc. All rights reserved.

Cisco Video Strategy

2009 Cisco Systems, Inc. All rights reserved.

From Silos to Integrated Video Systems

2009 Cisco Systems, Inc. All rights reserved.

Medianet Service Interface Benefits

Medianet Service Interface:

SIP/ ICE/STUN SAF IP SLA/NetFlow CAC/RSVP/QoS IGMPv3 802.1x CDP

Today: Overlay Model Application not network aware

Network not application aware

Session Control Services

Session Admission Recording Optimisation

High Availability Network Design

Server Farms Edge

Storage / Tape Farms

2009 Cisco Systems, Inc. All rights reserved.

Cisco Digital Media System

2009 Cisco Systems, Inc. All rights reserved.

Cisco Digital Media System: Overview

Cisco DMS Solution Suite

Manage and Adapt

Display and Access

Digital Media Encoders

For Digital Signage and Enterprise TV

For Other Applications

Media Experience Engine 3000

Network as the Platform (medianet)

Cisco DMS Architecture

2009 Cisco Systems, Inc. All rights reserved.

Components of the Digital Media Systems: Digital Signage

Digital Signage Module

Scientific-Atlanta D9032/D9050 D9034/D9054 Encoders

Cisco Digital Media Player

Media Delivery Networks

Media Delivery Engines (WAE)

Digital Signage: Architecture

Digital Signage Call Flow: Scenario A

2009 Cisco Systems, Inc. All rights reserved.

Digital Signage Call Flow: Scenario B

Web/File Server (HTTP or CIFS)

Digital Signage Call Flow: Scenario C

Multicast Enabled Network