BA (Hons.

) GRAPHIC DESIGN PREPARATION & PROPOSAL Part 1

Name Francesca Pecqueur
REVISED POSITION STATEMENT AND RATIONALE Module Code

LEVEL
Module Title

06

OUGD303 Date 10/1/2013

Final Major Project

I want to work with illustration and print with a focus on design for children. I want to look at what children respond to in relation to colours, sensations such as touch and sound within design. I want to work with surface pattern and illustration, looking at applying it to a range of possible outcomes and products such as upholstery, wallpaper, stationary, greetings cards, books etc.

THEMES / SUBJECTS What Themes/Subjects will form the basis of your work for the final major project? This should include Theoretical and non design based content and concerns.
GENERAL THEMES: Illustration, Print processes-screenprint/etching/embossing/letterpress/flocking/lino/mono Childrens books/education Surface Pattern Design SPECIFIC SUBJECTS: Childrens picture books What Children respond to-senses Pattern Making

DESIGN CONTEXT Identify areas of professional/ creative practices that will inform the contextualization of the work that you produce. This should include specific designers, studios, practitioners and products as well as broader creative disciplines and methods of Production / Distribution.

DESIGNERS/STUDIOS: Sara Fanelli Mark Hearld Ana Albero Kate Moross Anke Weckmann People of Print Oliver Jeffers Martin Haake Michael Perry Lazy Oaf AUDIENCE/CONTEXTS: -Children -Parents -Retail -Education

PRODUCTION /DISTRIBUTION METHODS: -Book Covers -Picture Books -Surafce Patter-Stationary/wallpaper/greetings cards
DESIGN DISCIPLINES What areas of graphic design practice do you intend to investigate in relation to the practical and conceptual production / distribution of work in response to selected briefs -Applying illustration to a range of visuals and design outcomes. -The way that children interact and react with different sense within visuals and reading, including colour, sounds, textures and shapes. -The layout and visual hierarchy within books and book covers.

DESIGN SKILLS What practical design skills do you intend to further develop and apply during your final major project. What do you intend to use the skills for. Consider extending the use of skills that you already have in order to deliver work of a professional standard as well as identifying new skills that you will need to develop.

-PrintScreen print, etching, mono print, lino, letterpress -IllustrationHand drawn, vector, painting, digital -Book Binding -Layout-For Books/Book Cover -Hand rendered type

PROPOSED BRIEFS List any briefs that you have already identified as possible starting points for your Final Major Project. You should include possible competition and Live briefs as well as identifying briefs that will allow you to develop a significant body of research and development in relation to your stated Themes/subjects, Design disciplines and production / distribution methods KEY TEXTS. List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and nondesign based books, theoretical texts as well as visual publications.

Substantial Briefs Penguin Design Award Inpress Book Collaboration with Niall YCN-Ellas Kitchen/UK Greetings Childrens Alphabet Books An Illustrated Guide to Short Briefs Gruff Trade-Logo and T-shirt Design Tigerprint Secret 7 Over the Hills and Far Away Competition

-Childrens Picture Books the Art of Visual Story Telling -Sara Fanelli- The Onions Great Escape -Oliver Jeffers- This Moose Belongs to Me -Illustration Now -Manu is FeelingFrom A to Z -Creative Review, The Illustration Annual Issue

ADDITIONAL COMMENTS