Date: June 10, 2011 To: Karen Shellnut Department of English Kennesaw State University From: Kris Chong

(Former Student ENGL 1101) Subject: Business Writing This note serves to inform you of how to write in the field of business Overview: Writing in the field of business is different from contemporary writing styles. The information is delivered in a format that is stripped of any bias or jargon that could be misinterpreted by the reader. The information given is similar to a sales pitch, attractive and has the ability to be assimilated by the audience. Business writing is a style that projects information in a clear and concise manner. The most important feature is that the conclusion is stated before the evidence is given. Business writing is similar to cliff notes of a novel. The information given is specific extracted details that saves the reader time and summarizes the important details. The article should be delivered in a package where sifting for details is not necessary. Techniques of Business Writing: Start by stating the main point we are trying to project to the audience. Business writing is similar to reading an article in the news. The headline or first paragraph gives the reader a basic understanding, which builds up to the evidence to support the primary subject. Sentences should be easily understood, strait forward, and to the point. The information avoids using technical terminology or jargon that is easily misunderstood; we want to be able to tend to a vast audience. The material we give is clearly delivered and relevant to the topic. We do not want readers to assume any details or come to different conclusions. Irrelevant information should be avoided at all cost. Sentences should be complete, with correct spelling and grammar usage. Business writing calls for a formal style were formatting is crucial. Punctuation should be simple and kept at a minimum. The writing used is similar to an advertisement on a TV infomercial. The information given is projected in a way that captures the attention of the audience and persuades the reader. This includes proper heading and bold emphasis. Similar techniques may be used to capture the attention of the audience. Key points are emphasized and reiterated in the conclusion to refresh the knowledge of the material to the reader.

Summary: Business writing is a blunt style that should be written in a professional manner. The goal is to capture the attention of the reader and articulate the information in a concise manner; that is easily understood. The first few sentences should be capable of summarizing your full argument, then supported by details to strengthen

your argument. Finally, the main points are reiterated to reinforce the statement of the main details. Do not forget proper sentence structure, correct grammar, and spelling.