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WHERE TRUST EXISTS

BUSINESS PROFILE Company Name Ticker No. Exchanges 2010 Sales Major Industry Sub Industry Country Employees Turnover : E-JUNKS Electricals : 500031 :BOM : 22,181,000,000 :Electrical :Diversified Electrical Mfrs. :INDIA :36000 :over INR 280 Billion

E-JUNKS Electricals Limited is an India-based company. The Company is diversified with interests in lighting, luminaries, appliances, fans, and engineering and projects. The Company has five segments: lighting, consumer durables, engineering and projects, and others. Lighting includes lamps, tubes and luminaries. Consumer durables include appliances and fans. Engineering and projects includes transmission line towers, telecommunications towers, highmast, poles and special projects, and others include diecasting and wind energy. Appliances business unit offers a wide range of domestic appliances, including water heaters, mixers, food processors, microwave ovens, air coolers, steam and dry Irons, electric kettles and water filters. During the fiscal year ended March 31, 2010 (fiscal 2009), it has sold 5.2 million pieces of appliances. The Fans business unit has a range of ceiling, table, pedestal, wall mounted, exhaust and fresh air fans.

LEGACY OF E-JUNKS GROUP Mr. Narayanaswamy started E-JUNKS as a small company which marketed small appliances and lighting products. It is one of the oldest business conglomerates of India which now has en no. of branches overseas. It gets a turnover over INR 280 Billion. It has around 36,000 employees in Indian branches. Now headed by Mr. Narayanaswamy Rajaram who is Chairman and Managing Director.

E-JUNKS APPLIANCES

E-JUNKS LUMINARIES

E-JUNKS

E- JUNKS FANS

E-JUNKS LIGHTING S E-JUNKS ENGINEERING AND PROJECTS

DISTRIBUTION NETWORK

E-JUNKS has nearly 24 branches, 603 distributers, 5013 dealers, 243 service centres and 300000+ retail outlets in India. The 24 branches are as follows: Chennai Delhi Mumbai Kolkata Bangalore Hyderabad Chandigarh Noida Jaipur Ahmedabad Lucknow Indore Pune Cochin Nagpur Raipur Patna Bhubaneshwar Guwahati Trichy Madurai Thirunelveli Pondichery Coimbatore

E-JUNKS also has its branches in various countries such as: Singapore Malaysia Thailand

UAE UK USA Germany France Canada Mexico Brazil Indonesia

LOGO

MISSION Continue worldwide network expansion and rural penetration Improve presence in organized retail Ensure massive success of lighting industry Motivate consumers to shift to energy saving lamps Produce environment friendly products

VISION Increase in purchasing power worldwide middle class (especially Indian) and rapid urbanization Presence of organized retail as it will improve tremendous shopping experience and brand presence Significant capacity efforts taken in producing eco-friendly products Greater focus on providing environment and climate change issues to the consumers Rural electrification and higher power availability will spur future demand

ENVIRONMENTAL COMMITMENT E-JUNKS Green Building Solutions is a conscious effort to minimise the adverse effects of modernisation on the global environment and an initiative to ensure that we save the human race from the critical consequence of global warming. Unless we do not act now, our children will inherit a hotter world, dirtier air and water, more severe floods and drought, and more wildfires.Our diversified and distinct green building solutions come from use of modern lighting systems, both interior and exterior. These categories of lighting systems act not only as energy savers, but also help to keep a watchful eye on the environment pollution. Morever, they add value to the cost on the economics of any building from designing, construction and maintenance over entire life-cycle.

ORGANISATION CHART
Chaiman & Managing Director

Executive Director

Executive Director

Appliances SBU

Lighting SBU

Fans SBU

Luminaries SBU

E&P SBU

Morphy Richards Advtg & Brand Development Branch Sales Support Corporate finance Internal audit HR& Admin Secretarial & Legal

Customer Care

IT

MARKET SHARE E-JUNKS successfully has a 48% Indian market share. Globally, E-JUNKS covers nearly 39% market share and ranks NO.3 worldwide.

GROWTH AND ACHIEVEMENTS 2010-11 Building Solutions, a conscious effort to minimise the adverse effects of modernisation on the global environment was founded E-JUNKS Electricals expected to have an annual turnover of Rs 2,251 crore 2007-09 Project Smile Implementation of ERP from Oracle Crossed INR 18 billion turnover mark in 2008-09 Acquired 35% share holding in the lighting segment 2003-06 Mission Excell Change Management initiative undertaken Successful Financial turnaround of the company Rights Issue of Rs. 108 mn in October 2003 Shifted vendor base to Andhra Pradesh and Maharashtra

2000-02 set up High Mast and TLT manufacturing unit at Vijayawada in Andhra Pradesh Tied up with Morphy Richards opened the first new branch overseas in Singapore

1971-99 Amalgamated Rafa Matchwell Electrical Ltd which manufactured fans, die-casting components and magneto assembly Company set up a fan manufacturing unit at porur Set up wind farm near Vankusewade near Satara

1940-70 Commenced operations in Chennai Company started marketing lighting products and small appliances reserved for manufacturing by the Small Scale Sector

NET INCOME

The turnover for various segments are as follows: Lighting Luminaries Consumer Durables Fans Engineering and projects : Rs.536 crores : Rs.589 crores : Rs.648 crores : Rs. 663 crores : Rs. 721 crores

OUR PRODUCTS

Magnifique Ceiling Fans Ceiling Fans Table Fans Pedestal And Wall Fans Fresh Air Fans

Gls Lamps Torches Metal Halide Lamps Fluorescent Tubes Compact Fluorescent Lamps Consumer Luminaries Miniature Lamps water filters Table lamps Modern Workspace Lighting Legend Luminaires Commercial Decorative Lighting Retail Lighting Reception Area Lighting Corporate Office Lighting

 microwave ovens air coolers steam and dry Irons electric kettles

Area Lighting Roadway Lighting Industrial Lighting Hazardous Area Lighting Open Construction Ballast Conventional Ballast Electronic Ballast Fluorescent Lamps Electronic Ignitor Conference Room Lighting Passage Lighting Miniature Lamps metal Halide Lamps wall Fans convectors pedestal Fansconvectors Renaissance Luminaires water heaters mixers food processors

PRODUCT LAUNCH
To the electrio-philic world E-JUNKS presents you the new

FLEXIBLE SHEET OLED PROJECTOR TABLE LAMP

OLED TABLE LAMP PRODUCT DESCRIPTION

Model no: SX433V It consists of a flexible plastic sheet to which an OLED gadget is fixed with en number of OLED lights. When it emits light, the sheet helps to illuminate every part of the table

FLEXIBLE OLED SHEET PROJECTOR

SINGLE OLED BULB

DIFFERENT OLED BULBS

Advantages WHY ONE NEEDS TO BUY THIS PRODUCT? Reduces the emission of heat Lower cost in the future Light weight & flexible plastic substrates Wider viewing angles & improved brightness Better power efficiency Response time Improved sealing processess Rechargeable batteries Longer utility Lesser power consumption Installation of UV block filter Diffuse reflectance reduced with the proper application of a circular polariser and an anti-reflective coating lesser power consumption Eco-friendly flexible plastic sheet Light outcoupling done to increase the life span of the OLED

TARGET AUDIENCE

No age limit. Anybody can buy this product. This product was launched mainly for the students who do night studying.

PRICING The price charged for a table lamp can determine whether a consumer will buy it and the level of sales achieved can determine whether or not this OLED product will make a profit. The price of one OLED table lamp = Rs. 5000

MARKETING STRATEGY

E-JUNKS Electricals Ltd is working out a marketing strategy, which includes launching new brands at different price points and a campaign through print and electronic media for OLED Table Lamp. The company's TV commercial is expected to roll out in March, with an advertisement budget of Rs 4 crore. The campaign will see 20-second films with different creatives to highlight the company's marketing pitch `E-JUNKSs OLED Table Lamp. Apart from launching new product, the company is also strengthening its distribution network, with more focus on having new dealers. It had some 6,000 retailers about three years ago, today IT has more than 10,000. New dealers accounted for about 20 per cent of our growth in sales last year. A five-pronged turnaround strategy, envisaging a 15 per cent increase in topline growth, focus on this product which is expected to yield higher margins , reduction of working capital, cutting fixed costs and increasing consumer pull through brand building exercises.

Special efforts
USAGE OF ECO-FRIENDLY BANNERS SPECIAL DIGITAL OLED DISPLAY SCREENS USED ON VARIOUS LANDMARKS SPECIAL OFFERS GIVEN ON PURCHASE OF BULK ORDERS ECO-FRIENDLY PLASTIC AS WELL AS COVERS USED FOR PACKAGING WORLD WIDE RELEASE AT THE SAME TIME IN DIFFERENT COUNTRIES

LOCATION

EMPLOYMENT STRATEGY This project requires a team of skilled and unskilled labours. People with a B.Tech or a B.E degree will be employed as technically skilled staff. For marketing, people with a BBA or diploma in Marketing management will be employed.

FINANCIAL STRATEGY

2%

COST OF PRODUCTION (IN RUPEES IN CRORES)

9% 10% 19%

16%

33%

LAND AND BUILDING COST PLANT AND MACHINER Y COST TRANSPOR TATION COST

4% 7%

11%

PROPOSED MEANS OF FINANCE

25% 64%

EQUITY CAPITAL
TERM LOANS

Motto behind this product

No one can just live without electricity, So the usage of the right resources in the right way will assure a safe environment thus producing a very natural ever living EARTH with all the resources in it!!!!!!!!

WHERE TRUST EXISTS