Introduction To Tourism Malaysia

INTRODUCTION TO TOURISM MALAYSIA
::CHAPTER 1::
PMS/JPH/ELENA
HT104 : Tourism Malaysia
INTRODUCTION
Malaysia tourism was started from early century in Malaya. During that time, tourist came to Malaya (know as Tanah Malaya) for trading and visit friends and relative, but now there are many reason why tourist come to Malaysia such as for recreation, business, shopping and to know the local culture.
PMS/JPH/ELENA HT104 : Tourism Malaysia
EVOLUTION/ HISTORY OF THE TOURISM INDUSTRY IN MALAYSIA
PMS/JPH/ELENA
LENGTH OF PRE-COLONIAL PERIOD

The history of Malaysia tourism was started from the immigrant. The three important reasons why the immigrant came to Malaya because of economic factor, spreading the religion and politics. Malaysia has a rich history dating back to the 13th century. It was a busy seaport for European and Far east traders for many hundreds of years.
COLONIAL TO INDEPENDENCE PERIOD
Attraction places and hotels was built for the needs of colonial. The popular destination is Fraser Hill, Cameron Highlands and Genting Highlands. There are also three famous hotels, FMS Hotel in 1896. PATA was establishing on 1951 and not more than 250,000 tourists came to Pacific Asia countries. The British administration in Malaya lasted lasted 138 years until independence in 1957.
PMS/JPH/ELENA
INDEPENDENCE TO PATA 1972
Pacific Asia Travel association gives a big impact to the Malaysia tourism industries. Since 50 years ago, the most important roles of PATA were to promote tourism in Pacific Asia countries. To support the increasing of tourist arrivals, Hilton Hotels (1972) and holiday Inn On The park (1973) was establish. In this period, there are many tourist from Japanese and Middle East tourist (12%), Europe (6%), Oceania (2%) and American (2%).
PATA 1972 TO VISIT MALAYSIA YEAR 1990 (VMY 1990)
Tourist Development Corporation (TDC) 1972, was establishing to support the Malaysia tourism industry. Followed by the Ministry of culture, arts and Tourism in 1987. Two of this organization help to enhance the tourism industries in Malaysia. In 1991 until 1995 the Malaysia tourism objectives are:
To balancing the domestic and international tourism development. Concentrated Malaysia tourism image and identity, development of infrastructure with the concern of environment.
VISIT MALAYSIA YEAR 1990

The first and second Visit Malaysia Year (VMY) program was in 1990 and 1994. This program, is under Tourism development Centre (TDC). The VMYs concept is each ethnic celebration, culture, arts, performance, exhibition and sport. The main objectives of VMY 1990 are:
Increase 10% of tourist arrivals for each year since 1990. Encourage tourist to stay longer and spend more money in Malaysia. Encourage domestic tourism.

The infrastructure development during VMY 1990:
The development of transportation system such as North-South Highway. Preservation of public facilities such as recreational park. More theme parks were established such as Wet Water World A- famosa. Conservation of historical building.

Impact from Visit Malaysia Year 1990:
The increasing of tourist arrival from 5 million to 7 million in 1993. Main arrivals from Singapore, Thailand, japan, Taiwan, Hong Kong, United Kingdom, United State of America, Australia, India, Korean and China. Tourist receipt increase around 16% a year with total income 5.06 million in 1993. Long-haul tourist also increase around 40%. Occupancy rate increase around 70% - 80% in 1993.
THE PLANNING OF VMY1994

Visit Malaysia Year 1994, was successfully increase 14% of tourist arrival (9.16 million). There are a strategy such as quality tourism are made to encourage tourist stay more longer. There are also tourism product have been made to encourage tourist such as mountain tourism, island tourism, culture tourism and agriculture tourism. Naturally More in 1994 was the activity which incude culture, handicraft, national celebration and sport.
PURPOSE OF VMY 1994

To increase tourist arrival around 10% a year. To increase domestic tourism especially in historical, culture and nature tourism. Income opportunities for the local. To increase foreign exchange.
CONTRIBUTION OF VMY 1994

The development of hotel industries and accommodation. Increase in service sector and transportation. more recreation park, culture and entertainment. Can created a systematic development in each part of the country (province0 especially tourism destination. The development of any types of national industrial.
THE DEMOGRAPHY AND GEOGRAPHICAL ASPECTS IN MALAYSIA
PMS/JPH/ELENA
Demographics
Malaysia has combined population of over 26 million people. Malaysia's population comprises many ethnic groups. Malays make up about 57% of the population and are the predominant group with Chinese, Indians and other ethnic group making up the rest. Bahasa Melayu, malay is the national language, but English is widely spoken. The ethnic groups also converse in the various languages and dialects. Islam is the official religion of the country, but other are widely practiced.
Demographics
Bumiputra status is also accorded to certain nonMalay indigenous peoples, including ethnic Thais, Khmers, Chams and the natives of Sabah and Sarawak. Non-Malay bumiputra make up more than half of Sarawak's population (30% of which are Ibans), and close to 60% of Sabah's population (of which 18% are Kadazan-Dusuns, and 17% Bajaus). There also exist aboriginal groups in much smaller numbers on the peninsula, where they are collectively known as Orang Asli. Laws over who gets Bumiputra status vary between states.
Demographics
Various other minorities who lack Bumiputra status have established themselves in Malaysia, for a variety of reasons. 23.7% of the population are of Chinese descent, while those of Indian descent comprise 7.1% of the population. The Chinese have historically been dominant in the business and commerce community, and form the majority of the population of Penang. Indians began migrating to Malaysia in the early 19th century. The majority of the Indian community are Tamils. Many Europeans and Middle Easterners assimilated through inter-marriage into the Christian and Muslim communities respectively. Most Eurasian Malaysians trace their ancestry to British, Dutch or Portuguese colonists.
Demographics
Citizenship in the states of Sabah and Sarawak in Malaysian Borneo are distinct from citizenship in Peninsular Malaysia for immigration purposes. Every citizen is issued a biometric smart chip identity card known as MyKad at the age of 12, and must carry the card at all times.
PMS/JPH/ELENA
Demographics
The population distribution is highly uneven, due to the population concentrated in Peninsular Malaysia. About 20 million residents of the approximately 28 million live on the peninsula. 70% of the population is urban. Due to the rise in labour intensive industries, The country is estimated to have over 3 million migrant workers, which is about 10% of the population. Sabahbased NGOs estimate that out of the 3 million population, 2 million are illegal immigrants.
Demographics
Additionally, according to the World Refugee Survey 2008, published by the U.S. Committee for Refugees and Immigrants, Malaysia hosts a population of refugees and asylum seekers numbering approximately 155,700. Of this population, approximately 70,500 refugees and asylum seekers are from the Philippines, 69,700 from Burma, and 21,800 from Indonesia. The U.S. Committee for Refugees and Immigrants named Malaysia as one of the Ten Worst Places for Refugees on account of the country's discriminatory practices toward refugees. Malaysian officials are reported to have turned deportees directly over to human smugglers in 2007, and Malaysia employs RELA, a volunteer militia, to enforce its immigration law.
Demographics
Largest Cities of Malaysia City State/Territory Population 1 Subang Selangor 1,553,589 Jaya 2 Kuala Kuala Lumpur 1,475,337 Lumpur 3 Klang Selangor 1,113,851 4 Johor Bahru Johor 916,409 City 8 Kuching Petaling Jaya 10 Kota Kinabalu 11 Batu Sembilan Cheras 12 Sandakan 9 State/Territory Population Sarawak 658,549 Selangor Sabah Selangor 638,516 604,078 601,534
5 Ampang Selangor Jaya 6 Ipoh Perak 7 Shah Alam Selangor
804,901 704,572 671,282
Sabah
501,195 448,243 439,296
13 KajangSelangor Sungai Chua 14 Seremban Negeri Sembilan
PMS/JPH/ELENA
Events
Malaysia boasts an exciting year-round calendar of world class and unique local events, ensuring visitors have endless opportunities to enjoy nature-based adventures, enriching cultural experiences or fabulous
PMS/JPH/ELENA
Events
Multiculturalism has not only made Malaysia a gastronomical paradise, it has also made Malaysia home to hundreds of colourful festivals. It's no wonder that we love celebrating and socialising. As a people, Malaysians are very laid back, warm and friendly. Geographically, Malaysia is as diverse as its culture. There are two parts to the country, 11 states in the peninsula of Malaysia and two states on the northern part of Borneo. Cool hideaways are found in the highlands that roll down to warm, sandy beaches and rich, humid mangroves.
Events
One of Malaysia's key attractions is its extreme contrasts. Towering skyscrapers look down upon wooden houses built on stilts, and five-star hotels sit several metres away from ancient reefs. For the perfect holiday full of surprises, eclectic cultures and natural wonders, the time is now, the place is Malaysia.
Map
PMS/JPH/ELENA
Malaysian People
Malaysia is a bubbling, bustling melting pot of races and religious where Malays, Chinese, Indians and many other people live together in peace and harmony. The largest ethnic groups in Malaysia are the Malays, Chinese and Indians. In Sabah and Sarawak, there are myriad of indigenous ethic groups with their own unique culture and heritage.
Malay
Today, the Malays, Malaysia's largest ethnic group, make up more than 50% of the population. In Malaysia, the term Malay refers to a person who practises Islam and Malay traditions, speaks the Malay language and whose ancestors are Malays. Their conversion to Islam from Hinduism and Theravada Buddhism began in the 1400s, largely influenced by the decision of the royal court of Malacca. The Malays are known for their gentle mannerisms and rich arts heritage.
PMS/JPH/ELENA
Chinese
The second largest ethnic group the Malaysian Chinese form about 25% of the population. Mostly descendents of Chinese immigrants during the 19th century, the Chinese are known for their dilligence and keen business sense. The three sub-groups who speak a different dialect of the Chinese language are the Hokkien who lives predominantly on the northern island of Penang; the Cantonese who lives predominantly in the capital city Kuala Lumpur; and the Mandarin-speaking group who lives predominantly in the southern state of Johor.
Indian
The smallest of three main ethic groups the Malaysian Indians form about 10% of the population. Most are decendents of Tamil speaking South Indian immigrants who came to the country during the British colonial rule. Lured by the prospect of breaking out of the Indian caste system, they came to Malaysia to build a better life. Predominantly Hindus, they brought with them their colourful culture such as ornate temples, spicy cuisine and exquisite sarees.
PMS/JPH/ELENA
Indigenous Ethnic Groups
PMS/JPH/ELENA
Orang Asli
Orang Asli is a general term used for any indigenous groups that are found in Peninsular Malaysia. They are divided into three main tribal groups: Negrito, Senoi and Proto-Malay. The Negrito usually lives in the north, the Senoi in the middle and the ProtoMalay in the south. Each group or sub-group has its own language and culture. Some are fishermen, some farmers and some are seminomadic.
Sarawakians
Collective known as the Dayaks, the Iban, Bidayuh and Orang Ulu are the major ethnic groups in the state of Sarawak. Dayak, which means upstream or inland, is used as a blanket term by the Islamic coastal population for over 200 tribal groups. Typically, they live in longhouses traditional community homes that can house 20 to 100 families.
Sabahan
The largest indigenous ethnic groups of Sabah's population are the Kadazan Dusun, the Bajau and the Murut.
PMS/JPH/ELENA
Sabahan
The largest indigenous ethnic groups of Sabah's population are the Kadazan Dusun, the Bajau and the Murut.
PMS/JPH/ELENA

Introduction To Tourism Malaysia

Enviado por

Dados do documento

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Introduction To Tourism Malaysia

Enviado por

Direitos autorais:

Formatos disponíveis

INTRODUCTION TO TOURISM MALAYSIA

HT104 : Tourism Malaysia

EVOLUTION/ HISTORY OF THE TOURISM INDUSTRY IN MALAYSIA

HT104 : Tourism Malaysia

LENGTH OF PRE-COLONIAL PERIOD

COLONIAL TO INDEPENDENCE PERIOD

HT104 : Tourism Malaysia

INDEPENDENCE TO PATA 1972

PATA 1972 TO VISIT MALAYSIA YEAR 1990 (VMY 1990)

VISIT MALAYSIA YEAR 1990

VISIT MALAYSIA YEAR 1990

VISIT MALAYSIA YEAR 1990

THE PLANNING OF VMY1994

PURPOSE OF VMY 1994

CONTRIBUTION OF VMY 1994

THE DEMOGRAPHY AND GEOGRAPHICAL ASPECTS IN MALAYSIA

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

5 Ampang Selangor Jaya 6 Ipoh Perak 7 Shah Alam Selangor

804,901 704,572 671,282

501,195 448,243 439,296

13 KajangSelangor Sungai Chua 14 Seremban Negeri Sembilan

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

Indigenous Ethnic Groups

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

HT104 : Tourism Malaysia

Você também pode gostar