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A vision to take the organization to its pinnacle, through challenging assignments particularly in
fields of imagination and innovation
Core Competencies
Career Highlights
New Product Development, Brand Launch and re-launch, Brand Management, Project Management
Career History
Since October ’09 (13 months) working with Anchor Health & Beauty Care Pvt. Ltd. a reputed FMCG
Company as Marketing Executive reporting to Product Manager.
Flat No. 1706, Silver Oak, Raheja Willows, Akurli Road, Kandivali (East), Mumbai 400101;
Mobile: +91 98921 10010; E-mail: heemanish@yahoo.com 1
Key Accomplishments:
Dyna Re-launch Campaign (ATL and BTL activations)
• Re-branding & Communication Strategy
• Media Planning
• TVC, print and POS promotions
Dyna ‘Fastest Growing Soap’ Activation
• Print, POS and In-store display promotions
• Market Audit
Dyna New Packaging
• On pack model Selection
• Packaging development
Dyna Blueberry & Olive Oil Pan India launch
• Brand name selection
• Packaging development
• POS collaterals
Planning and launching Dyna Soap in the Middle East markets
• Understanding the Middle East markets
• Packaging Development
• Product tweaking for Middle East markets
Rural market activation plan
• A full-fledged market penetration plan for toilet soap category in the rural markets of
Maharashtra
• Targeting Haat bazaars of various Tier II and Tier III towns
• Plan includes branding, promotional and heavy consumer interactive activities
Dyna Face Wash Market Research for Middle East markets
• Understanding the Middle East markets
• Identifying need and planning Marketing Mix
• Launch Strategy
Anchor White Toothpaste online activation
• Achieved 65,000 views in YouTube within 7 days of launch
• Promotions through LinkedIn, Facebook, Blog and Twitter
On field training
• Joint workings, Demonstrations, Coaching & Correcting actions
• Motivation and confidence build up exercises
• Monitoring performance
From May ’08 to June ’08 interned at R&PM: Edelman a Global PR Firm.
Documented clients and competitors activities and advancements.
Worked on project in Crises Management at Finolex Captive Power Plant, Ratnagiri.
From March ’07 to July ’07 worked with Indomin InfoTech Pvt. Ltd. a start up IT Solutions Company as
Team Leader (Creative Department).
From May ’06 to February ’07 co-partnered for setting up Max Impact a Creative agency as Visualizer,
Graphic Designer, Web designer & Animator.
Flat No. 1706, Silver Oak, Raheja Willows, Akurli Road, Kandivali (East), Mumbai 400101;
Mobile: +91 98921 10010; E-mail: heemanish@yahoo.com 2
Education
Personal Details
Website : http://www.heemanish.tk/
Blog : http://heemanish.wordpress.com/
LinkedIn : http://in.linkedin.com/in/heemanish/
Twitter : http://twitter.com/heemanish/
Flat No. 1706, Silver Oak, Raheja Willows, Akurli Road, Kandivali (East), Mumbai 400101;
Mobile: +91 98921 10010; E-mail: heemanish@yahoo.com 3