Escolar Documentos
Profissional Documentos
Cultura Documentos
Edition
J. David Hunger
Saint John's University Iowa State University
Thomas L. Wheelen
Formerly with University of Virginia Trinity College, Dublin, Ireland
Prentice Hall Boston Columbus Indianapolis New York San Francisco, Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
CONTENTS
Preface 13
Part I
17
Resource-Based View of the Firm 68 Business Models 71 Value-Chain Analysis 72 Scanning Internal Resources and Capabilities 73 Synthesis of Internal FactorsIFAS 85
Discussion Questions 86 Key Terms 87 Notes 87
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Contents
Part III
Strategy Formulation
88
Chapter 6
Strategy Formulation: Corporate Strategy 6.1 Corporate Strategy 106 6.2 6.3 Directional Strategy 106 Portfolio Analysis 113
Discussion Questions 120
105
Chapter 7
Strategy Formulation: Functional Strategy and Strategic Choice 121 7.1 Functional Strategy 122 7.2 The Sourcing Decision: Location of Functions and Capabilities 126 7.3 7.5 Strategies to Avoid 127 Development of Policies 133
Discussion Questions 133 Key Terms 133 Notes 134
Part IV
135
Chapter 9 Strategy Implementation: Staffing and Leading 150 9.1 Staffing 151 9.2 Leading 155
Discussion Questions 161 Key Terms 162 Notes 162
Contents
11
PartV
177
A p p e n d i x 11.A Suggested Techniques f o r Case Analysis and Presentation 186 A. Case Analysis 186 B. Written Report 187 C. Oral Presentation by Teams 187 A p p e n d i x 11.B Resources f o r Case Research 189
A. Company Information 189 B. Economic Information 189 C. Industry Information 189 D. Directory and Index Information on Companies and Industries 190 E. Ratio Analysis Information 190 F. Online Information 190 A p p e n d i x 11.C Strategic A u d i t o f a Corporation I. Current Situation 192 11. Corporate Governance 192 III. External Environment: Opportunities and Threats 193 IV. Internal Environment: Strengths and Weaknesses 194 192
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Contents V. Analysis of Strategic Factors (SWOT) 199 VI. Strategic Alternatives and Recommended Strategy VII. Implementation 200 VIII. Evaluation and Control
Index 201
199
200