PR PERSON

Position Role:
A PR Person has an important role in implementing communication strategies and
reflecting thougrough all his results the AIESEC brand promise.
AIESEC XP Stage: Taking Responsability

Structure integration:

Department/Project: Communication Department  PR sub-department

Regular hours worked:

Approx. 16h/week.

Responsibilities
1. Designs media materials such as press releases, radio sports, etc; 20%
2. May design communication plans for AIESEC activities 10%
3. Positioning in the student environment – newspapers and radio (identify means of
promotion); 5%
4. Renewing of the old media partnerships, realization of new ones and maintaining
the relationship with press accounts (with PR Resp.); 20%
5. Responsible of any PR related activities within projects (i.e. press conferences –
together with VP Comm.); 10%
6. May be involved in the following activities: the BBW event, writing articols for
keeping the site updated, designing the monthly NSL, organizing press
conferences, evaluating projects. 30%
7. Identify events witch can be useful either for positioning or for realization of new
contacts; attend to them; 5%
 TOTAL 100 %

Key performance indicators for the job

Have at least 5 media articoles released every month.
Have at least 3 press accounts. Signing at least one partnership.
Be present at all the area and subarea meetings.

Competencies and skills gained

Note!! Write all the Competencies and skills that are gained during the job. Write the level of
the competencies and skills that the member is supposed to achieve in the end of the
experience in that job.

Possible Behaviours Developed in this Role

Role Foundation Knowledgeable Proficient Advanced
Competencies Behaviour 1 Behaviour 2 Behaviour 3 Behaviour 4

Innovation X
Effective Communication X
Shareholder Focus X
Commitment To Results X

Skills Basic Average Good Excellent

Language Skills (English&Romanian) X

HTML (newsletters) X
Office X

Conferences and events that should be attended during the

Role:
LTS November 2007
NPS November 2007
SpringCo March 2008
CMS April 2008
LPM July 2008
RockME September 2008
LTS November 2008
NPS November 2008
Background, skills and competencies required for the job.

Background:
Note!! Previous experiences (training, other position, conferences that are required for the
position)

The position doesn’t ask for a certain background. However, it is preferable being a letters
student  It is also preferable that you have attended LTS neewies and that you have a strong
motivation in learning more about communication and PR.

Competencies
Skills and competencies required for the job.
Role Foundation Knowledgeable Proficient Advanced
Competencies Behaviour 1 Behaviour 2 Behaviour 3 Behaviour 4

Innovation X
Effective Communication X
Shareholder Focus X
Commitment To Results X

Skills R=required P=Prefered Basic Average Good Excellent

Language Skills (English&Romanian) R X

HTML (newsletters) P X
Office P X

Time
One year.

Next steps that can be taken after the experience

Note!! State the next opportunity that can be taken after the present experience :

PR Responsible
Events Responsible
VP Comm
MC Coomunication Support Team