Ellicott City

City, MD 21042
(410) 707-3306
www.charmcityvirtualtours.com
info@charmcityvirtualtours.com
info@

FSBO Info Pack

Sell Smarter…. Sell Faster

Call Your Property Marketing Experts Today
 About Charm City Virtual Tours
Don’t get flipped upside down in today’s real estate market. Let the property
marketing experts at Charm City Virtual Tours help you get your listing turned
around!
Today’s consumers are more demanding than ever
before. Property marketers are in need of more
exposure for their homes and a better way to capture
and maintain the interest of online shoppers. Eighty-five
percent of home buyers reported that their first step in
the home buying process was looking online for
properties for sale. Internet viewers no longer spend
time on listings that don’t allow them to visually preview
properties first.

Charm City Virtual Tours has the staff, experience, and

technological expertise to help you stay ahead and look
your very best in today’s market. When it comes to
listing and selling each property, we truly understand
the importance of showcasing its unique features,
promoting it to the largest audience possible and
bringing qualified buyers to your door.
Differentiating your property from the competition starts by scheduling your professional photography shoot.
During your photo shoot a photographer will capture your property in its best light and highlight your property’s
unique features. Images are then used to create professional online and offline presentations that we will use to
help you market and expose your listing. Our POWERFUL MARKETING TOOLS revealed within this Information
Pack will put your listing in front of more prospects than ever thought possible.

There’s no secret behind the Charm City Virtual Tours 360 FSBO marketing program.
When it comes to listing, and promoting your listing we give buyers what they want
online and off. Today, images are EVERYTHING!
 The Facts

80% of consumers search for information online.

That means at least 60% of your marketing
dollars should be spent optimizing your listing
online. (2008 RIS Media)

In cyberspace, a real estate listing with a virtual
tour will receive 38% more views than a
competitor’s site without a virtual tour. (2007
Pew Internet & American Life Study)

54% of home buyers, who are searching for their
next home on Realtor.com, will skipkip over listings
that do not provide virtual tours and multiple
images. (National Association of Realtors 2006
Survey of Home Buyers and Sellers) Technology
at work for you.

Home Buyers who used the internet as a significant portion of their home-buying
home buying experience spent an average of two
weeks looking at homes, compared to those who did not use the internet, who spent an average of seven weeks
looking for their home. (2008 RIS Media)

As of August 2007, over half of American adult internet users (67%)
(67%) have taken virtual tours of
o another location online.
(2007 Pew Internet & American Life Study)

On a typical day, more than six million people are taking virtual tours in cyberspace,
cyberspace, up from roughly two million in
2004. (2007 Pew Internet & American Life Study)

79% of repeat buyers & 84% of first time buyers use

the internet to search for a home. (National
Association of Realtors 2006 Survey of Home Buyers
and Sellers)

Afterr gathering information online, nearly three-
three
quarters of home buyers reported that they drove
by specific properties, and 57% walked through a
property viewed online. (National Association of
Realtors 2007 Survey of Home Buyers and Sellers)

The median income me of Internet searchers is much
higher, at $86,900, compared with $50,400 among
those who did not use the internet to search for a
home, meaning higher end properties sell faster
online. (National Association of Realtors 2007
Survey of Home Buyers and SelSellers)

The daily cost for print advertising varies from $66

$66-$150
$150 per day and has a shelf life averaging around 30 days. Print
advertising has a limited market penetration based on your distribution and does not allow the consumer to interact
or engage with the advertisement. The cost of a virtual tour costs about 27 CENTS per day and has a shelf life of 365
days with WORLDWIDE exposure. The cost to interact with your client is MUCH less.
 Listing Syndication
Receive maximum online exposure with the Charm City Virtual Tours
Exposure Engine.
When you put your home in front of more people, not only will
your property receive maximum exposure but it is also likely to
sell quicker and at a higher dollar value. The importance of
exposing your property to the masses is obvious and by
collaborating with many local and national listing portals you
can rest assured you will be showing your home several times a
week through virtual tours and the power of the internet. We
send prospects your way as your property generates questions
and comments from interested parties. Your property & tour
will appear on Craigslist and ByOwnerMLS. You will also receive
a direct link to your tour for marketing use in your local
newspaper and area real estate magazines. Properties pushed
through our exposure engine receive on average 25% MORE
viewings than those that are not.

Tracking your property’s success ensures effective marketing.

Once we have helped you distribute your property, virtual tour
traffic reporting will show you just how effective the Charm City
Virtual Tours 360 marketing program works. The weekly reports are
automatically sent directly to you from our hit tracking system.
Weekly usage reports not only show where virtual tour views are
coming from but they also display which rooms and scenes from
within the virtual tour are being viewed the most.

These statistics provide insight into how your property is being

viewed by visitors and what marketing efforts are working the best
to bring buyers to your home. Weekly reports ensure that everyone
involved is kept informed and up to date, giving you the confidence
in your home’s success!
 The Online Interactive 360 Tour

The Unreliable Eye: Your house as seen by:

With our unique marketing approach, skilled team

team, and professional photography services, you can be assured
that your property is represented for what it really is both online and off. Your online interactive home tour is
quickly delivered in an impressive high quality format allowing anyone to view your home at any time. Those
viewing your tour will also have access to many other features such as maps, local school
sc and city information,
music, scene by scene text descriptions, property details and an easy way to email the listing to friends and
family.
Your property will have a real presence on the web with an
interactive single property website.
website.

A single property website is a powerful tool for use in marketing

your home online and off! Your full interactive virtual tour with
enhanced listing features can be accessed with a unique website
name. Potential buyers can view the virtual tour and easily refer
it to other interested parties. www.12brookesave.com
 Offline Promotion
The fact is thousands of listings
ngs are sold each month because they were discovered via foot traffic.
With every real estate site requiring a unique method for searching, good offline promotion that
directs people straight to your listing is mandatory.
Charm City Virtual Tours sales flyers take a 360 degree
approach to marketing your home. The flyers steer
shoppers directly to your online 360 virtual tour where
further research can be conducted and a decision can
be made to see your home in-person.
in You will have
confidence knowinging that anyone who schedules a
showing to see your home has seen a great deal of it
already and is truly interested. An attractive sales flyer
that grabs potential buyers from the start is essential to
the Charm City Virtual Tours marketing program.

Buyers can show up anytime and anywhere so that’s why we create a

custom CD with your virtual home tour.
Tour Discs make it easy for your property to be seen
and passed along offline from one person to the next.
Tour Discs can be used to differentiate your property
in open houses, mailers, and home showings and they
have an incredibly long shelf life because of their
small size and shape. Anytime you show your home
to an interested party give them a Tour Disc to take
home with them.
em. This keeps your home in front of
their eyes and the potential for a sale increases.

My panoramic web sign riders and single property websites turn

heads and convert street traffic into web traffic!

Charm City Virtual Tours custom panoramic sign riders provide “passers buyers” with a chance to see an actual
panoramic image of your favorite room inside of your home and also advertises the single property website
address.. This website address leads shoppers directly to your online listing for further research and
investigation. The combined use of a virtual tour and single property website produces,
produces on average, 49% more
visitors than its competitors. Let our PanoRider and
and weekly stats prove it! This tool is something every home
seller should be implementing! It’s time to turn street traffic into web traffic.
 Appealing to the Senses

2D & 3D floor plans give house hunters a sense of true perspective

when searching for a home online or off.
Depending on the size and layout of your home a floor plan may be recommended to add into your online presentation
and listing flyers. Both our 2D and 3D floor plans are created by using original blue prints or with just a quick visit to the
home we can have all of the data that we need to create professional quality plans at an exceptional value. Not only is
Charm City Virtual Tours able to utilize standard 2D Floor plans with photos, we also have full access to the latest in 3D
floor plan technology which allows home shoppers to visualize the design and layout of your property like never before!
Charm City Virtual Tours just made 2D floor plans even
more informative and compelling. We combine the floo floor
plan with beautiful photographs of your home which
brings properties to life and helps viewers visualize them
more accurately. When the viewer places the mouse over
a camera icon, a small photograph appears over the plan,
illustrating the room pictured. By clicking on an image the
photograph can then be expanded to full-screen
full size.
Viewers can also watch a full 'slide show' of all the
photographs of the property.
property

Any 2D floor plan can be converted into a vibrant and

compelling 3D floor plan. The 3D plans are great to print
directly onto the back of your listing flyer as well as for use in
your online 360 virtual tour. They allow shoppers to instantly
visualize thee overall space of your home. Charm City Virtual
Tours 3D plans are a powerful and invaluable property
visualization tool used in my 360 marketing program.

No presentation is complete without the addition of sound

sound.
An audio clip will be added to your virtual tour that matches the
style of your home. The use of audio is an inviting and an
emotionally appealing addition to your virtual tour that creates an
instant bond with your visitors.
Buyers make purchase decisionss largely based on emotion and
those viewers who bond with your home online are more likely to
ask to see it in person. After gathering information online, nearly
three-quarters
quarters of home buyers reported that they drove by
specific properties, while 57 percentnt walked through a property
viewed online. Scene
cene by scene text descriptions can also be added
to the tour so that all the features in your home can be
highlighted to viewers, just as if your home was being shown in
person.
 Let’s get started today!
Charm City Virtual Tours Phone: 410-707-3306 FAX: 410-720-2166
Step 1: General Information

Name: Home #: Best time to reach you:

Cell #:

Property Address: City:

State: Zip: County:

Property Type: ( ) Condo ( ) TH ( ) SF ( ) Luxury ( ) Commercial

Number of: ( ) Finished Floors ( ) Bedrooms ( ) Full Baths ( ) Half Baths ____________SF

List Price (anticipated):

Step 2: Property Access & Timing

Property will be ready for Which is most important? (Check one)

Photos on/after (date): _____________ Nice weather___________ Turn-around time _____________

Step 3: Special Instructions or Comments:

Step 4: Select Tour Package

Stills Only Pans: 0 Stills: 15 $69.00

Tiny Treasure <1200 sf. Pans: 2 Stills: 15 $85.00

Standard 2500-3000 sf. Pans: 4 Stills: 20 $119.00

Deluxe 2800-3500 sf. Pans: 6 Stills: 30 $149.00

Premiere >3500 sf. Pans: 8-10 Stills: 40+ $195.00

Step 5: Add-Ons

Background Music FREE

Attachable Single Page Flyer $10.00

Attachable 2-Page Flyer $15.00

Navigational “Hot Spots” $10.00

Scene Descriptions $20.00

10 Additional Still Shots $50.00

20 Additional Still Shots $85.00

Additional Pan or 5 Still Shots $15.00

Annual Hosting Fee (after 1st yr) $30.00

Realtor.com posting $25.00

Seasonal Redecorating (2/10) $55.00

15 sec. Premium Audio $35.00

30 sec. Premium Audio $45.00

Property-Specific Website $60.00

Includes FREE domain name and

hosting for 1 year

Custom Pano-Sign Rider $40.00

Includes direct shipping to you

Twilight/Night Shot $60.00

10 Custom Mini-CDs $45.00

30 Custom Mini-CDs $85.00

60 Custom Mini-CDs $125.00

90 Custom Mini-CDs $175.00

Blackberry Slideshow $35.00

Custom DVD Slideshow $25.00

Sketch & Fax 2D Floor Plan Sketch & Fax 3D Floor Plan Sketch & Fax 3D Walkthrough
Up to 2000 sf $40.00 _____ Up to 2000 sf $60.00 _____ Up to 2000 sf $110.00 _____
2001-3000 sf $52.00 _____ 2001-3000 sf $72.00 _____ 2001-3000 sf $122.00 _____
3001-4000 sf $63.00 _____ 3001-4000 sf $83.00 _____ 3001-4000 sf $133.00 _____
4001-5000 sf $75.00 _____ 4001-5000 sf $95.00 _____ 4001-5000 sf $155.00 _____
5001-6000 sf $90.00 _____ 5001-6000 sf $110.00 _____ 5001-6000 sf $176.00 _____

Full-Service 2D Floor Plan Full Service 3D Floor Plan Full Service 3D Walkthrough
Up to 2000 sf $79.00 _____ Up to 2000 sf $99.00 _____ Up to 2000 sf $149.00 _____
2001-3000 sf $99.00 _____ 2001-3000 sf $119.00 _____ 2001-3000 sf $169.00 _____
3001-4000 sf $129.00 _____ 3001-4000 sf $149.00 _____ 3001-4000 sf $199.00 _____
4001-5000 sf $159.00 _____ 4001-5000 sf $179.00 _____ 4001-5000 sf $239.00 _____
5001-6000 sf $189.00 _____ 5001-6000 sf $209.00 _____ 5001-6000 sf $275.00 _____
All Tours include:

 Map and Satellite View Buttons for Property Contact Information:

 City/School Links
 Custom Tour Window Amanda Koehler
 Owner Photo/Logo/Design
 Owner Contact Information Charm City Virtual Tours
 Owner Email
 Property Address
www.charmcityvirtualtours.com
 Downloadable Tour
 Background Music (Optional/FREE)
info@charmcityvirtualtours.com
 Hi-Res Photos for Marketing
 “Hits” Report
 Integrated Social Networking and Bookmarking PHONE: 410-707-3306
 Syndication of Tour
 1 Year FREE Hosting FAX: 410-720-2166

Terms and Conditions

1. Any and all incidental charges (i.e., parking costs, tolls, etc.) will be billed to owner.
2. Owner or on-site representative is responsible for any staging of property that may be necessary. Property will be photographed "as is"
upon arrival.
3. Photos will reflect the property's best marketable qualities, but may not necessarily include every space.
4. Property owner understands that Charm City Virtual Tours has full discretion of selected photos. Charm City Virtual Tours reserves the
right to include or exclude scenes based on the condition of the property and the selected photography package.
5. Cancellation Policy: Customer may cancel up to 24 hours prior to scheduled appointment by notifying Charm City Virtual Tours with no
additional charge. If no notification is provided and photographer arrives at scheduled appointment and is prevented from completing
the job due to Realtor/Representative not being present or the property is not ready for the shoot, you will be charged a cancellation fee
of $25.
6. Inclement Weather Policy: If inclement weather prevents the shoot, Charm City Virtual Tours will reschedule the shoot with no
cancellation fees.
7. All tours are non-transferable.
8. 50% of total must be paid in order to schedule photography. The remaining balance must be paid prior to photos being made available.
9. Tour text edits will be completed upon request at no additional charge. Tour modifications requiring additional photography will be
subject to a minimum fee of $25.
10. Information contained within a tour is deemed accurate but not reliable or guaranteed.
11. All terms and conditions are subject to change without notice.