Dedication

We do our best to make this feasibility study well done. Now that is almost done, first, we would like to dedicate our feasibility study to our precious and great God for guiding and helping us in this difficult task. We thank Him because we know that He never leave us especially in time of our darkest hour. Second, we dedicate this feasibility to all our instructors, who help, guide, and teach us the right way in making this feasibility study. We also offer our work to our parents, so that they will know and recognize that we are studying hard for purpose and we are a responsible student. And we also dedicate this feasibility study to the next student of Asian Institute of Ecommerce, who will also make their feasibility study soon, to guide and to formulate their ideas. To those people, who will become entrepreneur, we would like to be a part of your success and victory for seeking our book and depending in our collective knowledge. Lastly, we dedicate this feasibility to all persons, friends, who always support and inspire us that made us empowered and strengthened. Again we thank you for making us a firm group.

A. MARKET ASPECT DEMOGRAPHIC PROFILE

A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindsets). A demographic profile can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium

There are 46 hotel in Angeles

Hotel Royal Amsterdam Angeles Beach Club Hotel Valentino's Hotel Fields Plaza Suites Condo-Hotel Widus Resort and Casino, Clark Freeport Zone Grand Central Hotel Lewis Grand Hotel Medgar Executive Apartelle Holiday Inn Clark, Clark Freeport Zone Tune Hotel - Angeles City Wild Orchid Resort The Mint Hotel Pacific Breeze Hotel & Resort

Oasis Hotel Clarkton Hotel Savannah Resort Hotel Century Hotel Angeles City Hotel and Restaurant Swiss Chalet Angeles Condotel Resort Premiere Hotel Galaxy Hotel Tiger Hotel Seinpost Hotel Marquis Hotel Sunset Garden Inn Maharajah Hotel Hotel V America Hotel Phoenix Hotel DM Residente Blue Nile Executive Hotel Geomania Apartelle Angeles City Le Mirage Hotel PJ Inn Hotel Lorietta's Apartelle Bangkok Hotel Woodland Resort Hotel, Mabalacat Natalia Hotel

Hotel EuroAsia Sydney in Sky Hotel Marlim Mansions Hotel California Oxford Hotel La Teresita Hotel & Villas Hafa Adai Court Hotel Palace Hotel

BARANGAY IN ANGELES CITY PAMPANGA Barangays (Number: 33) CODE RURAL/URBAN POPULATION 035401001 Urban 2732 035401002 035401003 035401004 035401005 035401006 035401007 035401008 035401010 035401011 035401012 035401013 035401014 035401015 035401017 Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban 9202 31040 8603 5920 4202 22776 5434 12097 5420 6157 23816 3596 2274 13264

Agapito del Rosario Anunas Balibago Capaya Claro M. Recto Cuayan Cutcut Cutud Lourdes North West Lourdes Sur Lourdes Sur East Malabanias Margot Mining Pampang

Pandan Pulung Maragul Pulungbulu Pulung Cacutud Salapungan San Jose San Nicolas Santa Teresita Santa Trinidad Santo Cristo Santo Domingo Santo Rosario (Pob.) Sapalibutad Sapangbato Tabun Virgen Delos Remedios Amsic Ninoy Aquino (Marisol)

035401018 035401019 035401020 035401021 035401022 035401023 035401024 035401025 035401026 035401027 035401028 035401029 035401030 035401031 035401032 035401034 035401035 035401036

Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban Urban

14526 12439 12416 19249 6511 6294 3056 9406 5217 4739 16570 3141 8485 9920 4125 1723 6675 13468

A. MARKET ASPECT

MARKET AREA
The location of the business is in Angeles City so the raw materials and other utilities will be available for the business. The location is intended for the residents of the community because not all the residents have a house helper to the laundry. Many residents are working and they are too busy to do laundry and thats why we build a laundry shop because it is in demand The main location is at away from and near at It is accessible for all because the need for an instant way to clean the residents clothes is high Strength of the location There is a stable a stable electric power, water supply and telecommunication service Accessibility The location is less prone to natural disaster because of its well-developed structure

BUYING POWER

Sometimes referred to as purchasing power, buying power is defined as the current value of available cash in relation to the quality and quantity often products that can purchased using those available assets. In terms of investing, buying power normally refers to the value of money that is available for use in the purchase of securities on margin. Essentially, the use of the term "buying power" has to do with the ability of a consumer to use liquid assets to purchase the desired quantity and quality of products that will meet current wants and needs.

PROJECT DEMAND

MARKET SHARE

COMPARATIVE ANALYSIS ALONG OF COMPETITORS

Name of business
Laundry Box

Type of service Offiers:

Wash-dry-fold comforters Bedding /towels Heary blanket

Amount of service offiers:

php27/kilo Php60/kilo Php45/kilo Php55/kilo

Pink n' Blue Laundry Shop

Wash-dryFOLD Press only (per piece) Hand wash Comforter blanket Jacket Small large

php26/kilo php20/kilo php34/kilo Php60/kilo

Php100/kilo Php150/kilo

818 Laundry Shop

Wash-dry-fold Wash-dry-press Press only Hand wash

php27/kilo Php65/kilo php25/kilo Php58/kilo

GROUP 1

Wash-dry-fold Wash-dry-press Press only(per piece) Hand wash

php25/kilo Php63/kilo Php18/kilo Php57/kilo

For every 10kilo there is free 1kilo of wash-dryfold Php 250/10kilo For every 5 kilo there is free kilo

SWOT ANALYSIS
SWOT ANALYSIS captures the key strengths and weakness within and describes the opportunities and threats facing campus laundry. It identifies the internal and external factors that may be favorable or unfavorable for the business. Strengths are the qualities of a business that enable to accomplish the mission. It can be tangible on intelligent and it has the advantage over other laundry shop. The strength of our laundry shop are: Accessibility , it is no brainer that people should easily find. Well trained staff to ensure optimum customer service. ( if I have a employees ) Quality of our service, well clean and fragrant, process services. For Equipment, we are using a high quality of machines.

WEAKNESS One of the weakness of laundry shop is their competitors. Each bussines need and bulds strategies and technique is order for the business to be successful. Competitors can destroy certain strategies and can manipulate costumer through their marketing strategy that is better or more practical for the customer. Epecialy if the competitors offer more promotion and service than the organizing group cannt offer. A business will be possible if the capital is enough and most required debt to start it up. It is the another weakness of a business. If you are not that determines, not well prepared and not well equipped with the knowledge and strategies the business may fail. OPPORTUNITIES Building a business opens opportunities to everyone involve In it. From the organizers down to the staffs. It offers growth in emotional, mental, physical, and even in financial aspect of their lives. Every one should and most contribute to the success of the business. Every opportunity must taken as a challenge, that is why everytime the business encounter challenges , they must look forward in the success of the business, because the success of the business is also the success of the people involve in. And it could give more opportunities to get a bigger demand for devo

DESCRITION OF SERVICE

Prices of Services: Wash Dry Fold Wash Dry Press P25/kilo (minimum of 5 kilos) P63/kilos (minimum of 10 kilos or more)

Press Only Handwash

P18/piece P57/kilo

Jeans/Jacket/Towel/Curtains/Blankets/Seat Cover(manipis) P40/kilo Curtains/Blankets/Seat Cover(makapal) Comforter Promo: For every 10kilos there is free 1kilo For every 5kilos there is free kilo P55/kilo P50/kilo

PROMOTIONAL ACTIVITIES