THE WORLD IS MOVING TOWARD THE INTERNET By: Jose Luis Sorcia *

"Life is not static.

The only unchanging purpose and ideas are tenants of asylums and the cemetery. "

Everett Dirksen It is a fact, more and more people going to the net. In marketing, every day more and more people prefer to do an advertising investment in an Internet portal in the traditional means by which we used to work for advertising such as newspaper, magazines and local radio. It was comfortable leaving the office, take a few steps and get to the local newspaper or radio station, to include an ad or public advertising. Most of the time we were leaving the general data of the advert to contact them in the middle and made us in his own way or want our advertising. Most of the time was not well focused to achieve our purpose, but in the absence of other means in which to do so, it was imperative that we all had to read or listen to the only existing in the community. Today the Internet explosion occurred and suddenly you find endless ways in which you can include your advertising. Now we have another problem. Given the diversity and multiplicity of ways, the point is to know exactly what is the most appropriate to announce and with which we can get more and better sales. Newspapers, radio and magazines still exist, but now they do it on the network. Moreover, there are fewer printed information flow to survive selling commercial or political advertising. And those who are left, who continue the battle, are already well mounted their websites. Readers of the world's most famous newspapers stopped receiving his half kilo of newspaper Monday through Friday and the paper almost kilo Saturday and Sunday and now just consult what really matters in the

JESUS ANTONIO SAUCEDO CORTINAS 8B MATRICULA: 1050482 MECATRONICA

doorway of her preferred medium but in Internet . Ah! and what is still more comfortable without having to pay a penny. According to a recently published survey 27% of advertisers now prefer Internet marketing, 20% prefer mobile marketing ads, 27 percent prefer to do marketing via mail, and the remaining 26 percent prefer guerrilla marketing, which occupy flyers, banners, brochures, everything at your fingertips in small scale and potential customer contacts-in such a way that few really leaning toward the following print media. To decide how to make the best investment today media advertising, it would be worth to send your question via email to: jlsorcia@hotmail.com, so we're here to say depending on the type of business you have, the product you sell , driving the price, the quality of it, so, how to structure an advertising plan properly to give you the best results, where you get the best return on your advertising investment, your ROIM for its acronym in English-Invertion Return On Marketing - and get better results. It is not difficult to realize as fewer people today can find one on the street, coffee house, receiving and reading the newspaper. At the same time, it is increasingly common to find ourselves NET generation in the same places, but in front of a desktop or laptop, checking the mail or the newspaper or listening to a radio station in the network, which may come from the corner further from the world, but has become the provider of the music to the next generation Internet like tune.

JESUS ANTONIO SAUCEDO CORTINAS 8B MATRICULA: 1050482 MECATRONICA

Why does the people visit more the internet? Because is easier when you try to find information. The reporter asked why the people visit more the internet. They said because was easier when you try to find information.

What kind of publicity lost popularity with the internet? Magazine and News paper. The reporter asked what kind of puplicity had been lost popularity with the internet.

They said mainly Magazine and News paper.

What has done the magazine and News paper to continue in the market? They had created electronic archives where you can see publicity The reporter asked what has done the magazine and News paper to continue in the market.

They said they had created electronic archives where you cane see publicity.

What is the advantage about portals internet where you can see magazine and news paper?

The main advantage is than is free. The reporter asked what was the advante about portals internet where you can see magazines and nres paper.

They said than was free. How do the people find information? They dont use News paper or magazine anymore, they usually use a computer.

The reporter asked how the people find information. They said they didnt use News paper or magazine anymore the usually used a computer.

JESUS ANTONIO SAUCEDO CORTINAS 8B MATRICULA: 1050482 MECATRONICA