FOCUS ON AIDS 13

PHOTOGRAPHY BENEFIT AU CTI ON

GENERAL INFO PACKET

MAY 1 st 2009

L OS A NG ELES , C ALIFOR NIA

CONTACT:

Paul Gachot, Producer FOA 13

paul@focusonaids.com

FOA 13
c/o JERDE
913 Ocean Front Walk
Venice, CA 90291 USA
(310) 402-2818
OVERVIEW
The Focus on AIDS Foundation is pleased to announce the Focus on AIDS 13 Benefit Auction
taking place May 1, 2009 in Los Angeles. FOA is America's largest and most prestigious auction
of rare, vintage and contemporary photographs in support of AIDS research, care & education.

Since its inception in 1987, The Focus on AIDS auctions have raised over $3 million dollars for
leading AIDS charities worldwide. Our not-for-profit 501(c)3 organization is completely volunteer
driven and relies totally on the generosity, and resources of the photo community. Our auctions
benefit children’s hospitals and shelters we helped found and build in India and Tanzania.
Additional funding goes to global AIDS charities with proven records for outstanding research,
education, and rehabilitation.

Focus on AIDS 13 offers both serious art collectors and affluent photography lovers a chance to
view and bid the most celebrated and cutting-edge photography through live and “silent”
auctions at an event that is renown for its sophisticated elegance and essential good will. More
importantly, the auction offers meaningful relief to children and adults suffering from a
preventable global pandemic.

Our logo was created by Keith Haring specifically for our first auction. We still use it today in his
honor, to remember the early days of HIV/AIDS, and to remind ourselves how far we’ve come
and how far we have to go. Please join us in making this our most successful year ever. Your
donations and purchases of outstanding photography have a tangible effect on those in need.

THANK YOU!

WE NEED VOLUNTEERS AND INTERNS…

Looking for:

- Computer Whizzes (Filemaker Pro, Database, and Web Updating)

- Event Coordinators - experience w. events over 1000 people.

- Logistics Experts. They see the big picture and how to get there.

- PR - people who know how to approach and deal w. the press.

- Promoters - esp. outgoing people w. LGBT community connections.

- People who can follow up with restaurants for food donations.

- People who can follow up w. photographers - should know industry.

- People who can bring in event sponsors - booze, music, etc.

- People who can oversee the event design and experience.

- People who can bring in any sponsors at all.

- People who can sell ads for our catalog.

- People who are super organized office workers.

Contact event producer Paul Gachot (paul@focusonaids.com) & tell him what you’ve got to offer.
DONATING PHOTOGRAPHERS 1987- 2007
Berenice Abbott • Ansel Adams • Max Aguilera-Helwig • Jesse Alexander • Joan Almond • Patrick Alt • Sharon
Amestoy • Andy Anderson • Michael Ansell • Dick Arentz • Steven Arnold • Amy Auerbach • Richard Avedon •
Bill Avery • Sid Avery • Michael Baciu • Dimitri Baltermants • Micha Bar-Am • Giampaolo Barbieri • Jered Barclay
• Tom Baril • Martine Barrat • George Barris • Lillian Bassman • Antonio Beato • Janice Belson • Mark Bennett •
Harry Benson • Izabela Berengut • Robert Berman • Ruth Bernhard • Andrew D. Bernstein • Mark Berndt • Tom
Bianchi • Molly Bingham • Robert Blackmon • Rebecca Blake • Karl Blossfeldt • Harry Borden • Phil Borges • Liza
Botkin • Margaret Bourke-White • Manuel Alvarez Bravo • Lindsay Brice • Jeff Bridges • Horace Bristol • Charles
Brittin • Douglas Brothers • Jeff Brouws • Victoria Brynner • Yul Brynner • Chris Buck • Clarence Sinclair Bull •Edna
Bullock • Marsha Burns • Michael Burns • Frick Byers • David Byrne • Marcus Cafferty • Joann Callis • Julia
Margaret Cameron • EJ Camp •Cornel Capa • Robert Capa • Ed Caraeff • Brigitte Carnachon • Ray Carofano
• Keith Carter • Henri Cartier-Bresson • Dan Chavkin • Michael Childers • Mark Citret • John Clark • Kathleen
Clark • Larry Clark • William Claxton • Michelle Clement • Lucien Clergue • Marcelo Coelho • Stephen Cohen •
John Colao • Albert Colbert • Judy Coleman •Larry Coleman • Brett Colvin • Bob Compton • Michel Comte •
Linda Conner • Cy De Cosse • William Coupon • Craig Cowan • Chris Cuffaro • Imogen Cunningham • Edward
S. Curtis • Ann Elliot Cutting • Jill D’ Agnencia • Richard D'Amore • Ken Damy • Caroline Davies • R. Davis Baron •
Sante D’Orazio • Andre, de Dienes • Adolph de Meyer • Joseph Deiss • Monika Denevan • Ron Derhacopian •
Jesse Diamond • Robert DisCalfani • Nicola Dill • Katrina Doerne • Robert Doisneau • Bob Douglas • Elena
Dorfman • Jim Dow • Terry Doyle • Michel Dubois • Jon Dugale • Michele Dugan • Ron Von Dugan • Jeff Dunas
• William Eggleston • Alfred Eisenstaedt • Lisa Eisner • Kjose Elliott •Nancy Ellison • Salomon Emquies • Jill Enfield •
Glen Erler • Elliott Erwitt • McDuff Everton • Jonathan Exley • Max Fallon • David Fahey • Dan Fauci • James Fee •
Henry Feldstein • Mark Feldstein • Jean Ferro • Peter Fetterman • Larry Fink • Rose-Lynn Fisher • Steve Fitch •J
Bennett Fitts • Stephanie Flack • Robert Flick • John Florea • Theresa Flowers • Robert Flynt • Neil Folberg •
Terence Ford • Deborah Frankel • Gary Franklin • Anthony Friedkin •Amanda Friedman • Bruce Fryer • George
Fulton • Helen K. Garber • Giovanni Gastel • Shelley Gazin • Arnold Genthe • Richard Gere • Klaus Gerhart •
Luther Gerlach • Ralph Gibson • Allen Ginsberg • Joel Glassman • Nan Goldin • Jacques Gomot • Larry Dale
Gordon • Melinda Sue Gordon • Greg Gorman • Jane Gottlieb • Jean-Paul Goude • GOZO • Donald Graham •
Michael Grecco • Howard Greenberg • Jill Greenberg • Milton H. Greene • Lauren Greenfield • Irving Greines •
Ursula Gropper • Alejandro Guajardo • Guzman • Ernst Haas • Philippe Halsman • Mark Hanauer • Pamela
Hansen • Mark Edward Harris • Jeff Harris • Tom Hassler • G. Ray Hawkins • S. Hatami Douglas Hill • Ethan Hill •
David Hockney • George Holz • E.O. Hoppe • Dennis Hopper • Horst • George Hoyningen-Huene • Vic Huber •
William Huber • John Huet • John Huggins • John Humble • George Hurrell • William Ingram • Dominque
Issermann • Graciela Iturbide • Kenro Izu • Paul Jasmin • David Jensen •Seth Joel •Steven Josefsberg • Henrik
Kam • Mark Kauffman • Diane Keaton •Annie Kelly • Michael Kenna • Marla Kennedy • Sian Kennedy • André
Kertesz • Robert Glenn Ketchum • Yevgeni Khaldei • Douglas Kirkland • Stan Klimek • Robert Knight • Elsworth
Kolb • Paul Kopeikin • Dianne Kornberg • Antonin Kratochvil • Hugh Kretschmer • Craig Krull • Mona Kuhn •
David La Chapelle • Brigitte Lacombe • Mario Lalich • Maureen Lambray • Jason Langer • J.H. Lartigue •
Latana • Lisa Law • Catherine Ledner • Annie Leibovitz • Arthur Leipzig • Erica Lennard • Herman Leonard • Joel
David Levinson • Peter Lindbergh • Aris Liopulos • Blake Little Michael Llewellyn • Bret Lopez • Mario Lopez •
Roxanne Lowit • Klaus Lucka • Robert Lyons • David Lynch • Danny Lyon • Andrew Macpherson • Mark
Magidson • Tiziano Magni • Matt Mahurin • Christopher Makos • Henri Mandel • Anthony Mandler • Sally Mann
• Joel Mark • Mary Ellen Mark • Richard Mark • Kurt Markus • Elliot Marks • Kent S. Marshall • Wayne Maser •
Bernard Matussiere • Norman Mauskopf • Robert Maxwell • Sean McCall • Melody McDaniel • Roddy McDowall
• Jim McHugh• Michael Mclaughlin • Ray McSavamey • Bruce Meade • Raymond Meeks • Patrice G. Meigneux
• Steven Meisel • Luz Maria Mejia • DW Mellor • Toni Meneguzzo • Jeff Mermelstein • Kevin Merrill • Sheila
Metzner • Robert Meyer • J. Michael Meyers • Duane Michaels Barry Michlin • Arno Rafael Minkkinen • Richard
Misrach • Sarah Moon • R.J. Muna • Rachel Murray • Eadweard Muybridge • Nadir • Phillip Nardulli • Graham
Nash • Helmut Newton • James Nicholls • Ken O’Brien • Frank W. Ockenfels III • Jayme Odgers • Frederic
Ohringer • Jenny Okun • Paul Outerbridge, Jr. • Laura Paresky • Levon Parian • Gordon Parks • Nigel Parry •
Grove Pashley • Malcolm Pasley • Victoria Pearson • Jean-Marie Perier • Laura Pettibone • Jose Picayo • Denis
Piel • Eugene Pinkowski • Douglas Plummer • Tim Street Porter • Laura Porzack • Amy Rachlin, Rosamond Purcell
• Joyce Ravid • Dudley Reed • Chris Reisig • Aimee Rentmeester • Marc Riboud • Herb Ritts • David Patrick
Robin • Bill Robbins • George Rodger • Peter Rodger • Matthew Rolston • Frank Romero • Willy Ronis • Alan Ross
• Richard Ross • Deborah Roundtree • Paolo Roversi • Jill Sabella • Sebastiao Salgado • John Patrick Salisbury •
Rocky Salskov • Eric Sander • Francesco Scavullo • Howard Schatz • Jerry Schatzberg • Ken Schles • Rocky
Schenck • Frank Schramm • Julius Shulman • Richard Leslie Schulman • Jeff Sedlik • Norman Seeff • George
Seeley • Mark Seliger • Rafael Serrano • Carlos Serrao • Susan Seubert • Lynn Seville • Linda Shaffer • Lawrence
Shapiro • Cindy Sherman • Editta Sherman • Rose Shoshana • Julius Shulman • Jean-Loup Sieff • Mark Sink•
Peggy Sirota • Victor Skrebneski • Brian Smale • Michael Smith • Richard Hamilton Smith • Rodney Smith • David
Lawrence Snow • Melvyn Sokolsky • Jack Spencer • Etheleen Staley • David Stewart • Edward Steichen • Alice
Steinhardt • Bert Stern • Alfred Stieglitz • Michale Stipe • Robert Stivers • Paul Strand • Tim Street-Porter • Art
Streiber • David Strick • Jock Sturges • Martin Sugarman • Leeza Taylor • Ted & Debbie • Joyce Tenneson •
Danielo Terribili • Mario Testino • Alastair Thain • Terry Thompson • Jeffrey Thurnher • George Tice • Michael Tighe
• Richard Todd • Alberto Tolot • Masaaki Toyoura • • Arthur Tress • Deborah Turbeville • Diego Uchitel • Mandy
Vahabzadeh • Marc Valesella • Linda A. Vanoff • Anneliese Varaldiev • Ragnars Veilands • Christopher Voelker
• Veronique Vial • Wolfgang Volz • Andy Warhol • Hiroshi Watanabe • Albert Watson • Stuart Watson • Cliff
Watts • Bruce Weber • Weegee (Arthur Fellig) • William Wegman • Don Weinstein • Jerry Weiss • Alan Weissman
• Matthew Welch • Jack Welpott • Wim Wenders • Glen Wexler • Ray Charles White • Timothy Whit • Walt
Whitman • Larry Wiese • Takouhy Wise • Laszlo Willinger • Bob Willoughby • Alexandra Winkler • Christian Witkin •
Joel-Peter Witkin • Michael Wong • Max Yavno • Firooz Zahedi • Billy Zane • Robert Zuckerman
 Highlighted events and features for FOA13 include:

ARTISTS PREVIEW PARTY: Wednesday, April 29 th, 2009 6PM-10PM

Location: TBA
Focus On AIDS hosts a kickoff preview party showcasing all 150+ photographs to be auctioned
off at FOA13. This is an opportunity to mingle with contributing artists, buy tickets, and enjoy our
wine bar and delicious food.

THE AUCTIONS:
In 2007, FOA passed the $3 million mark for funds raised! Shall we try for $4 million in 2009?

PEN AUCTION: Friday, May 1st, 2009 7PM - LATE

Location: TBA
The Pen Auction will coincide with the Live Auction. Guests preview work & record bids
throughout the night (with beautiful pens donated for the evening) on over 85 sensational
photographs. After live auction, a final, live speed-round auction on Pen Auction items will
take place. The Pen Auction will take the name of the pen sponsor.

LIVE AUCTION: Friday, May 1st, 2009 8PM

Location: TBA
Over 60 collectable rare, vintage and contemporary works will be auctioned off by
auctioneer extraordinaire Viveca Paulin.

FOOD & BEVERAGE:

A variety of food stations provided by some of Los Angeles’ top-notch restaurants will host both the
ARTISTS PREVIEW PARTY and THE AUCTIONS.
PREVIOUS PARTICIPATING RESTAURANTS: J AR, B OMBAY CAFÉ , LA B REA B AKERY , PANE E VINO ,
URTH CAFFÉ , CAMPANILE , THE BORDER G RILL AND MANY MORE.

There will also be wine & champagne tasting bars as well as a vodka martini bars. The bars will
serve a variety of pre-selected cocktails and soft drinks throughout the evening.
PREVIOUS PARTICIPATING BEVERAGES: G REY GOOSE , ABSOLUTE, CHAMBORD , JEKEL VINEYARDS,
KORBEL, AND MANY MORE .

PORTRAITS:
A well-known Los Angeles portrait photographer will be taking studio photographs of our guests
with all proceeds going to the Focus on Aids Foundation. Portraits will be $35.00 each.

EXPERIENCE DESIGN:
What was memorable about the event? Was it a particular flower arrangement? An ice sculpture?
A fun, interactive installation? A highly coveted gift bag? We are looking for extremely unique and
unforgettable elements to make FOA13 the best event yet for our attendees. What are your ideas
here? We’d love to hear them!
 2009 FOCUS ON AIDS13 – BENEFICIARIES
The Focus on AIDS Foundation will use the funds generated by your donations to benefit the
organizations listed below. Others may be added, please check focusonaids.com for current info.

ASHA KIRANA
Center for AIDS Care & Research
Mysore, India
http://ashakirana.org
Asha Kirana nurse holds a patient

Founded, built, and sustained with FOA auction proceeds, Asha Kirana (“Ray of Hope”) opened in
2004 as a full service care and educational facility providing “unstigmatized” housing and
treatment for “discarded HIV positive women and AIDS orphans.” Additionally, Asha Kirana
undertakes research projects on clinical, epidemiological, and social aspects of HIV/AIDS. It is the
first comprehensive HIV/AIDS center of its kind in India.

ARNOLD’S HOUSE
A Safe House for AIDS Orphans
Kilimanjaro District, Tanzania
Under construction thanks to FOA

Your support of FOA is currently building Arnold’s House in Tanzania. This facility will give housing
and education for up to 60 kids whose lives have been derailed by HIV/AIDS. Tanzania has a large
population of AIDS orphans living on the streets of Kilimanjaro - they have no hope, no place to
sleep,eat, or learn. Arnold's House will provide all the basics a child needs to have a future.

KEEP A CHILD ALIVE

45 Main Street, ste. 720
Brooklyn, NY 11201 USA
www.keepachildalive.org

Since 2002, Keep a Child Alive has been dedicated to providing life-saving anti-retroviral
treatment, care and support services to children and their families with HIV/AIDS in Africa and the
developing world by directly engaging the global public in the fight against AIDS.

More beneficiaries to be announced…