Antea Worldwide Palliative Care Conference

Rome, 12-14 November 2008

ABSTRACT FORM

Presenting author Principles & Techniques of Fund Raising

Laura Michelini
Authors (max 6, presenting author included): Laura Michelini
Email:
l.michelini@centrale-etica.it
Raising funds to non profit organization and its programs is very likely one of the most important
Phone activities. The purpose of this presentation is to introduce the principles and processes involved
in fund raising and give some key elements useful for planning these activities.
The aim of the first part of the presentation is to explain the concept of fund raising and analyse
Mobile phone the different donors motivations: individuals (donate for the cause) and corporations (donate in
order to receive publicity, community respect, market share); and, obviously, different
motivations need different strategies. In this context it will analyse the specific characteristics of
the social cause of “Palliative Care”.
Please underline the most Secondly, the presentation will focus on “fundraising cycle”, based on the following phases:
appropriate category for your - market analysis & research: identify, locate and understand the universe of possible sources of
abstract funding for the social cause;
- resource: work out the methods, structure, strategy and investment required for fund raising;
• Pain and other symptoms
- ask: define the effective techniques and messages for approaching potential donors;
• Palliative care for cancer
patients
- monitor: build relationships with donors by keeping them up-to-date with the progress and
success of the projects they have supported;
• Palliative care for non
- review and evaluate: identify successes and learn from failures.
cancer patients
For each phase will be defined key successful points.
• Paediatric palliative care
Than the presentation focus on non profit-business alliances models (philanthropy, sponsorship,
• Palliative care for the
cause-related marketing, licensing, joint promotion, fidelity program, payroll giving program,
elderly
voluntary program and advocacy program) and classifies variables for understanding alliances
• The actors of palliative
care
characteristics through the analysis of Italian and international case histories.
• Latest on drugs
In conclusion, the most important rules and principles of fund raising will be analysed to support
non profit organization in planning strategies.
• Pain
• Illness and suffering
through media
• Marginalisation and social
stigma at the end of life
• Palliative care advocacy
projects
• Prognosis and diagnosis
communication
in different
cultures
• Communication between
doctor- patient and
patient-equipe
• Religions and cultures
versus suffering, death
and bereavement
• Public institution in the
world: palliative care
policies and law
• Palliative care: from villages to metropolies
• Space, light and gardens for the terminally ill patient
• End-of-life ethics
• Complementary therapies
Session: Fund-raising and no-profit
• Education, training and
research Chair of the session: David Praill
• Fund-raising and no-profit
• Bereavement support
• Volunteering in palliative
care
• Rehabilitation in palliative care