CHAPTER 6 DATA ANALYSIS

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5.1

Table Showing the gender of the respondents No. of Respondents 10 15 25 Percentage % 40 60 100

Variables Male Female Total 5.1 Chart

60 50 40
Male Female

60

40 30 20 10 0

Analysis: The majority of coffee drinkers among the respondents are found to be Females.

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5.2

Table shows the Occupation of the respondents No.of Respondents 4 14 70 12 100 Percentage % 4 14 70 12 100

Variables Business Employee Students Others Total 5.2 Chart

4 12 14

70

Business Analysis:

Employee

Students

Others

Students formed a substantial portion of the respondents followed by employees.

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5.3

Table shows whether the respondents knew about Amalgamated Bean Coffee Trading Co. Ltd. (ABC) Variables No of Respondents 09 16 25 Percentage 36 64 100

Yes No Total 5.3 Chart

36

64

Yes

No

Analysis: An extensive portion of respondents are not aware of the existence of ABC Ltd.

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5.4

Table

shows

whether

the

respondents

like

Drinking

Coffee? Variable Yes No Total 5.4 Chart No of Respondents 16 09 25 Percentage 64 36 100

64 36
Yes No

Analysis: Coffee lovers form a lion share among the respondents.

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5.5

Table shows how often the respondents drink Coffee No. of Respondents 01 07 09 08 25 Percentage % 04 28 36 32 100

Variables Twice a day Daily Weekly Once in month Total 5.5 Chart 40 35 30 25 20 15 10 5 0

Twice a day

Daily

Weekly

Once in month

Analysis: Most of the respondents prefer drinking coffee on a weekly basic where as other prefer drinking coffee only once in a monthn rest of the respondents drink coffee daily or twice a day.

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5.6

Table shows how often the respondents visit Coffee Day No. of Respondents 01 05 13 06 25 Percentage % 04 20 52 24 100

Variables Twice a day Daily Weekly Once in a month Total 5.6 Chart

60 50 40 30 20 10 0
Analysis:

52

20 4
Twice a day Daily Weekly Once in month

24

Above data clearly proves that the majority of the respondents visit Coffee Day at least weekly basis closely followed by those who visit Coffee Day at least once in a month.

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5.7

Table shows whether the respondents satisfied with the pricings of Coffee Day Variables No. of Respondents 18 07 25 Percentage % 72 28 100

Yes No Total 5.7 Chart 80 60 40 20 0 72

28

Yes Analysis:

No

Visitors of Caf Coffee Day who are content with pricing of Coffee Day form a dominating portion of the Respondents.

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5.8

Table shows whether the respondents satisfied with the products available in Caf Coffee Day. No. of Respondents 19 06 25 Percentage % 76 24 100

Variables Yes No Total 5.8 Chart 24

76

Yes
Analysis:

No

Satisfied Customers of Caf Coffee Day form the lion share of the respondents.

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5.9

Table shows whether respondents expect any changes in the products available in Caf Coffee Day Variables No. of Respondents 11 14 25 Percentage 44 28 100

Yes No Total 5.9 Chart 24

76

Yes
Analysis:

No

Maximum of the respondents do not expect any kind of changes in the products of Caf Coffee Day and content with the available products.

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5.10 Table shows whether the respondents are satisfied with the facilities offered in caf Coffee day. Variables Yes No Total 5.10 Chart No. of Respondents 20 05 25 Percentage 80 20 100

24

80

Yes
Analysis:

no

Most of the respondents are satisfied with the facilities offered by Caf Coffee Day.

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5.11 Table showing what respondents like about Caf Coffee Day. Variables Service Elegance Savour Total 5.11 Chart 60 50 40 30 20 10 0 28 24 48 No. of Respondents 12 07 06 25 Percentage % 48 28 24 100

Service
Analysis:

Elegance

Savour

The largest chunks of the respondents are extremely happy with the services offered by Caf Coffee Day.

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5.12 Table showing what attracts the respondents in Coffee Day Variables Food Hospitality Price Interiors Total 5.12 Charts
40 35 30 25 20 15 10 5 0 Food Hospitality Price Interiors 24 40 12 24 12 24 24 40

No of Respondents 06 10 03 06 25

Percentage % 24 40 12 24 100

Analysis: Hospitality serves to be the most important factor which of the respondents to the Caf Coffee Day closely by Interiors, Food and Price in Descending order.

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5.13 Table showing whether the respondents like any product other than Coffee in Coffee Day. Variables Cookies Cakes Cold Drinks All the above Total 5.13 Chart 40 35 30 25 20 15 10 5 0 20
24

No. of Respondents 05 06 09 05 25

Percentage % 20 24 36 20 100

36 20

Cookies cookies Cakes Cold Drinks All the Above

Analysis: Other than Coffee major part of the respondents also enjoys cold Drinks offered by Caf Coffee Day Cakes and Cookies also attracts customer to caf Coffee Day.

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5.14 Table showing the ratings of the respondents for the Coffee day. Variables Very Good Good Satisfactory Bad Total 5.14 Chart
44 45 40 35 30 25 20 15 10 5 0 Very Good Good Satisfactory Bad 16 8 32

No. of Respondents 08 11 04 02 25

Percentage % 32 44 16 08 100

Analysis: Majority of the respondents rated caf Coffee Day as Good followed by Very Good and Satisfactory.

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5.15 Table showing how the respondents would like to receive the promotional campaign of ABC of Caf Coffee day. Variables Email Magazine SMS Not Required Total 5.15 Chart 60 50 40 30 56 20 10 0 28 8 8 No. of Respondents 14 07 02 02 25 Percentage % 56 28 08 08 100

Analysis: Respondents who like to keep in touch with whats happening in Caf Coffee Day prefer Email as the mode of Communication to magazines or SMS. A minor chunk of respondents do not want any promotional news from CCD.

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5.16 Table showing whether the respondents would like to recommend Caf Coffee Day Variables Definitely Recommended Not Recommended Total 5.16 Chart No of Respondents 21 04 25 Percentage % 84 16 100

90 80 70 60 50 40 30 20 10 0

84

16

Definitely Recommended

Not Recommended

Analysis: An extensive number of respondents are eager to recommend Caf Coffee Day to their pears or colleagues.

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