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History of Jet Airways Jet Blue Airways Corporation is a business organization that offers a passenger air transportation services

to the public in the United States. The main office of the company is located at Queens Boulevard Forest Hills, New York City. The company was founded in the year 1998 and has 9, 398 current full time employees. The subsidiary of Jet Blue Airways Corporation named Live TV and LLC are the resources in order to provide an in-flight entertainment programs and systems. The key executives of the company include Mr. David Barger as the Chief Executive Officer, Mr. Russell Chew as the President and Chief Operating Officer, and Mr. Edward Barnes who worked as the Chief Financial Officer, Chief Accounting Officer and Executive Vice President. The airline carrier is considered low-cost and low-fare that serves up to 47 destinations at present time. Hence, it can be said that Jet Blue Airways provide services with style and value. The company's mission and vision is just simple, to bring humanity back to air travel. The reason why the company offers strategic and innovative services to its customers like offering wholesome entertainment, food and drinks on flight is to attract more travelers through its affordable airline passes. The company is simply customer-centric such that its first priority is the comfort and fun for its clients. Aside from that, Jet Blue Airways Corporation also reaches out to the public by being active into community service. Essentially, Jet Blue is committed to enriching the lives of children and supporting the communities they serve through their core values of caring, fun and passion. In connection, one of the best community services offered by the company is giving books to children of not wealthy parents in one of the cities in the United States. The unwritten mission statement of Jet Blue Airways Corporation is reflected in its core values and principles created and set by the company. In lieu of mission statement, Jet Blue Airways Corporation is presenting a strategic set of core values. These core values include safety, caring attitude, integrity, fun and passion. The company commits to safety as the first priority in all business operations. In order to do so, the company adheres to rules and regulations implemented by regulatory agencies whenever is needed. Maintaining high standards in a consistent manner is the primary goal of the company when it

comes to safety matters. Thus, the company never compromises safety of its crewmembers and customers during and after flights. The company also takes social responsibility for the benefit of the people in general and strives to be a role model in the business community. The company cares for its employees and the customers in one-way or another. In addition, Jet Blue Airways Corporation strives to establish a reputation as a business organization with integrity. The company's leaders, employees specifically crew members demonstrate mutual respect, honesty and trust for an orderly and harmonious working relationship. The commitment to selfimprovement that is imbued in the hearts of Jet Blue Airways' employees is the road to dedicated service and success in the airline industry. Basically, the company values fun during and after flights such that creating a friendly environment is a common gesture of its crewmembers. Finally, it is the passion of the company's employees to deliver first class and superior performance at all times.

Mission Statement Jet Blues mission is to be the leading low-fare, low-cost passenger airline offering high quality customer service to underserved markets and customer who are looking for the best value in their flight. We have the newest most advanced planes that are reliable, fuel-efficient, utilizes paperless cockpit technology, live in-flight satellite TV and security cameras. Our philosophy is to give customers the best price value for their ticket, offering things our competitors dont offer. At JetBlue we feel that hiring educated employees that are highly motivated and well trained will provide a better experience to the customers. We feel that our high-value, high quality service philosophy will lead the way to our becoming the number one in the industry.

Vision Statement At JetBlue our goal is to provide the best, most affordable flight experience of any air carrier while providing superior service.

Core Values Created a set of "Core Values" which we operate by, rather than a mission statement. Those Core Values are: SAFETY: We commit to "Safety First"; Comply with all Regulatory Agencies; Set and Maintain Consistently High Standards; Ensure the Security of Crewmembers and Customers; Never Compromise Safety. CARING: Maintain Respectful Relationships with Crewmembers and Customers; Strive to be a Role Model at Work and in the Community; Embrace a Healthy Balance Between Work and Family; Take Responsibility for Personal and Company Growth. INTEGRITY: Demonstrate Honesty, Trust and Mutual Respect; Give the JetBlue Values a "Heartbeat"; Never Compromise the Values for Short-Term Results; Possess and Demonstrate Broad Business Knowledge; Commit to Self Improvement. FUN: Exhibit a Sense of Humor and the Ability to Laugh at Self; Add Personality to the Customer Experience; Demonstrate and Create Enthusiasm for the Job; Seek to Convert a Negative Situation into a Positive Customer Experience; Create a Friendly Environment Where Taking Risks is Okay. PASSION: Strive to Meet the Diverse Needs of Crewmembers and Customers; Champion Team Spirit; Crave and Deliver Superior Performance; Enjoy Overcoming Barriers to Good Service; Look for Innovative Solutions to Business Issues.

SWOT Analysis Strengths Extra Space- JetBlue has many strengths including more comfortable seating. They offer seating with more leg room some seats have 34 inches between the seats, while taller men and women who need the extra leg room can have seats with 38 inches. This is an extra feature that JetBlue offers to their customers. Advanced Technology and Entertainment-They also offer exciting entertainment. The entertainment includes XM Radio which includes over 100 channels at every seat and it is free. Also there is a TV at every seat with at least 36 Direct TV channels. JetBlue also offers movies and free wireless internet. Unique Services in the Airline Industry-When it comes to customer service JetBlue goes above and beyond other major airlines. They offer free unlimited snacks to everyone on the plane, and they are snacks that are name brand. For example, they offer Dunkin Donuts coffee and snacks. Newer Fleet compared to others- JetBlue also commands a newer fleet compared to the older more established low-cost airlines. This is an advantage for them because maintaining a newer fleet is less expensive than maintaining an older one. Weaknesses Gradual Global and Domestic Expansion-Another weakness is that JetBlue continues to expand, but not at a rapid rate. They only offer flights to 61 cities in

the United States and some other countries. Global expansion is also taking place, but at a much slower rate. This is a disadvantage because direct flights save people time and money. Negative Press- Negative press that JetBlue has received lately is also a weakness. In May of 2010, a JetBlue pilot threatened to harm himself just hours prior to takeoff. In August of 2010, flight attendant Steven Slater argued with a passenger, grabbed a beer from the plane, and slid down the emergency exit. In February 2007, passengers on JetBlue 751 were stranded for 8 hours on the tarmac

External Factor Evaluation(LIFE EFE) Opportunities: Increasing demand for air travel. Untapped international market. All other airlines that have much higher fares. Other airlines who have been hurting since 9-11 and heading for Chapter Increasing use of the Internet. Potential use of luggage-tracking technology Threats: Many airlines including JetBlue face union labor contracts. Unions can strike whenever no agreements are made. Fuel costs are high and are a HUGE part of airline expenses. Breakeven load factor is rising. Higher security required at airports is causing higher fees on tickets and more customer dissatisfaction.

SPACE MATRIX

Recommendations JetBlue should implement these strategies in three stages. - Introductory Phase Implement new advertising campaigns to get JetBlues name known. - Middle Phase Start the travel website to help attract new people to JetBlue, get them to fly, and build a reputation. - End Phase Start flying internationally. Once customers know JetBlue and JetBlue gains a reputation for high quality and low prices, people will want to fly them no matter where they go.