THE COMPANY WITH A DIFFERENCE

PARAG MILK FOODS PVT LTD:

Parag Milk Foods Pvt Ltd

THE COMPANY WITH A DIFFERENCE

AS OWNERS OF YOUNG AND POPULAR BRANDS GOWARDHAN, GO & PRIDE OF COWS, PARAG MILK FOODS AIMS TO PROMOTE A HEALTHY LIFESTYLE WITH ITS SUPERIOR AND HIGH QUALITY PRODUCTS TARGETED TO DIFFERENT SEGMENTS.

PARAG MILK FOODS PVT LTD:

WRITTEN BY ARTIKA SHAH PRODUCED BY FARHA NATHANI

Parag Milk Foods Pvt Ltd

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Parag Milk Foods has a vast range of products including cheeses

ARAG MILK F established in day with two and new plant subsidiary, Bhagyalak in India. Parag has al adheres to internation a vast range of produ in various forms & fla Skimmed milk powde jamun mix powder & Gowardhan all made distribution network Pune-based company milk powder to reput exclusive supplier of d Robins, Sodexo and C well as to all major P Papa Johns, Sbarro, U its products like Chee

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FOODS IS ONE of Indias largest private dairies n 1992. It has an output capacity of 2,000,000 liters per dairy plants; one based at Manchar in Maharashtra t based at Palamner in Andhra Pradesh. Through its kshmi Dairy Farms, it also owns the largest cow farm lso established Asias largest cheese plant at Manchar. It nal standards of product quality. Parag Milk Foods has ucts which includes Cheeses (raw as well as processed avours), Butter, UHT Milk, Paneer, Dahi, Yogurt, Ghee, er, whole milk powder, proprietary foods like gulab & dairy whitener under the brand names of Go and e from 100% fresh cows milk. Apart from its pan-India covering retail outlets and modern format stores, the y supplies its products like cheese, butter, ghee and ted hotels, restaurants, institutions and caterers. It is an dairy products to major Institutions like Barista, Baskin Caf Coffee Day, major hotel chains like Taj Group as Pizza chains like Pizza Hut, Dominos Pizza, US Pizza, Uncle Sams Pizza, Chilliz, Taco Bell, etc. Parag exports ese, Ghee, milk powders, butter & AMF to about 27

Parag Milk Foods P

Cast-coextrusion Specialized in cast-coextrusion with the development of a film for hot fill sliced processed cheese. This innerwrap film offers excellent cheese release as well as a perfect barrier ensuring the perfect preservation of the product and its flavour. Aluminium foil lacquering The 10 to 20 my aluminium foil, printed or unprinted, is lacquered both sides and is used for the very particular field of processed cheese portions packaging. Hot melt coating Applying on a film (generally a polyester or cellophane) a coating of very high viscosity wax. The wax gives the product a very attractive natural look along with numerous other properties, such as that of easy opening and reclosing. Rotogravure press Gravure printing up to 10 colours (front and reverse print) or 8 colours in addition to laminating and specialty-in-line coatings.

EURO-M Flexible Packaging SA Parc Industriel de Ghlin-Baudour Nord Route de Wallonie B-7011 GHLIN (Belgium) Telephone: +32 65 76 00 03 +32 65 76 00 08 +32 65 76 00 09 Fax: +32 65 76 00 29 E-mail: Euro-M.Sales@eurom.be

warehouse equipment and systems

Complete Storage Solutions & Material Handling Equipment

countries in the USA, South Africa and the Middle East. has established its consume distribution network in USA Singapore & Hong Kong. Sp continuous improvement str the company, Chairman, De says, Innovations in produc understanding consumer ne & product development are strategies. Another is makin

GOWARDHAN & GO AS A P

authorized distributors for Noveltek

www.horvertinc.in

Gowardhan is the only bran from New Zealand and is al of Cows is a premium, by-in South Mumbai. The milk is & available in packed bottle Pride of Cows milk is extra parlour from its herd of spec

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h East Asia, . The company er products A, Middle East, peaking about rategies in evendra Shah cts, packing, eeds & lifestyle e some of our development ng healthier products.

Parag Milk Foods is an exclusive supplier of dairy products to all major Pizza chains such as Pizza Hut

POPULAR BRAND

nd in India to have received the ISO 15161 certification lso registered with USFDA. Its most recent brand Pride nvitation only farm-to-home milk delivery initiative in s available at Rs. 75 a liter, is 100% safe and hygienic es, says Vice President- Marketing- Rahul Akara. The acted by fresh at farm through ultra-modern rotary milk cially-bred cross bred herd of Holstein Fresian cows. The

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company has spent more than Rs 4 crore on its rotary milking parlour, the first in India. The milk obtained in this manner is free from atmospheric exposure and untouched by human hands. The 3,000-plus Holstein cows are treated to a special nutrition diet, tailor-made for each group according to their stage of development. The feed is made & served to the cows by specially imported TMR machine. Parag has brought Cheese for its Indian consumers in different flavors and forms. The cheese is retailed under the brand name of Go Cheese. The different varieties of cheese available are powders and spreads, squeezy tubes, wedges and slices, to shredded Mozzarella and pizza cheese. Different types of Cheese is specially made for different preparation right from Sandwiches, Tacos, Pasta, Pizza, Nachos etc. Its Cheese basket is added with recent product innovations like nacho cheese sauce, cheezoos tubes, shredded cheeses, gourmet cheese like Gouda, Colby, Montero Jack and natural cheddar. The Company recently added one

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DISCUSSING THE AVAILABILITY OF GOWARDHAN AND GO BRANDS, RAHUL AKARA, VP-MARKETING SAID, WE HAVE EXPANDED OUR RETAIL PRESENCE SIGNIFICANTLY. THE GO AND GOWARDHAN BRANDS ARE NOW AVAILABLE AT ALL MODERN RETAIL AND LARGE OUTLETS.
RAHUL AKARA, VICE PRESIDENT-MARKETING

more product in its product basket that is GO UHT Milk available in two variants Double Toned & Slim Milk. Discussing the availability of Gowardhan and Go brands, Mr. Akara said, We have expanded our retail presence significantly. The Go and Gowardhan brands are now available at all modern retail and large outlets. He also added, Go is a young and fun loving brand. UHT line from TetraPack is a big ticket

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investment for us. We are confident that we will be able to create a space for ourselves in this segment. Talking about some current trends, Mr. Shah says, Currently, cheese consumption in India is increasing rapidly. So cheese business is also growing very fast.
RANGE OF PRODUCTS FROM GOWARDHAN

Parag is engaged in manufacturing dairy products that are 100% natural, lighter and rich in calcium. The

Parag is engaged in manufacturing dairy products

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brands of the company cover a wide range of products that cater to consumers who give preference to taste, nutrition, health, and craftsmanship. The products manufactured by the company includes Gowardhan Mozzarella cheese, Gowardhan Milko Dairy Creamer, Gowardhan dairy whitener, Gowardhan gulab jamun mix, Gowardhan fresh & thick Dahi, Gowardhan trim Dahi, Gowardhan Chass, Gowardhan Gold Milk, Gowardhan Fresh Milk, Gowardhan premium ghee, Gowardhan butter and Gowardhan processed cheese . Talking about the quality of products, Mr. Shah opines, At every-stage, the quality and hygiene are completely looked into. We are a pan India brand today.
PEOPLE MANAGEMENT AT GOWARDHAN

Gowardhan has a staff of more than 1200 employees. The company also has expert consultants for training and also sends them abroad. Gowardhan also has tie-ups with Institutes of International repute like National Dairy Research Institute, Karnal and

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Allahabad Agriculture University for recruitment of technical officers as well as recruitment agencies for management graduates. Automation trainings, employees self improvements, talent management, multi skilling, and succession planning are some of the programs in place to benefit employees Mr. Shah said.
EXPANSION PLANS

Parag Milk plans to go national by launching innovative products in the market. It has one more plant in Palamner, in the outskirts of Bangalore and is planning to add 2-3 more in coming years. The company aims to focus on establishing a strong foothold with major cheese consuming institutions and pizza chains. Its Cheese plant has a capacity of 40MT per day which they want to expand to 100MT. Besides, it also aims to establish a distribution network for fresh milk products. Mr. Akara said, Our focus lies on driving the cheese business. As a strategy, we take care of quality and taste of the product He also

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said, We are the key players in the dairy segment and innovation is the key driver. I definitely see us garnering a larger share of the dairy market. Discussing where Mr. Devendra Shah would see his business in the next five years, he said We wish to achieve a turnover of 6,000 crore in the years ahead. Expand geographically. Build more 2-3 plants to achieve bigger volumes

INNOVATIONS IN PRODUCTS, PACKING, UNDERSTANDING CONSUMER NEEDS & LIFESTYLE & PRODUCT DEVELOPMENT ARE SOME OF OUR IMPROVEMENT STRATEGIES. ANOTHER IS MAKING HEALTHIER PRODUCTS.
DEVENDRA SHAH, CHAIRMAN

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WELL-DESIGNED INFRASTRUCTURE

Parag Milk Foods gives immense importance to the quality and innovation and it has made huge investments in technology and infrastructure. The companys dairy and cow farm at Manchar as well as Palamner is expanding fast and catering to the large number of customers in India. Dairy plant at Manchar: Parag Milk processes a wide range of products at this ultra modern dairy. The dairy plant is fully automated and is equipped with the best European technology. Bhagyalaxmi dairy farm: The Bhagyalaxmi dairy farm boasts of being Indias largest

Parag Milk processes a w

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wide range of products

cow farm. It is spread over 35 acres and houses up to 3,000 cows. It is equipped with Indias first rotary parlor which has mechanized whole milking process. The facility follows nurturing, specialized farming and a milking program that makes sure that the milk obtained is of best quality. Cheese plant, Manchar: The cheese plant with the production capacity of 40MT is one of the only 2 units in Asia with UHT technology. The equipments are imported from Germany, pioneers in cheese processing equipment. This increases the shelf-life in tropical countries like India.

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Gowardhans Go ran

INVESTMENT PLANS

Parag is also looking at investing in infrastructure and als quickly expand in the market. Mr. Devendra also shared h technological advances employed by the company and sai we have cheese plant that boast production capacity of 40 supervisors including logistics are working per shift to ma Plus, we have advanced automated plants of international products as well Considering so many advancements, Parag Milk Foods bigger milestones.
brin

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STATISTICS

Name: Parag Milk Foods Pvt Ltd Industry: Food and Drink Products: Dairy Products Founded: 1992 Headquarters: Manchar, India Chairman: Devendra Shah Vice President-Marketing Rahul Akara Revenue: 203 million USD Employees: 1,000 +

nge contains Parag Milk products

so looks forward to his views on some id, To give an example, 0MT per day. Only 3 anage this whole plant. l standards for other is on its way to achieve

Website: www.gowardhanindia.com

Parag Milk Foods Pvt. Ltd. Awasari Phata Manchar Dist. Pune 410 503 India T: +91 2133 224 763 E: parag@gowardhanindia.com www.gowardhanindia.com

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