Topic: Perception of male consumers towards cosmetics in Ernakulam district

Objective 1: To identify the demographic factors affecting the purchasing behavior of cosmetics among men ( Anusha Arun, Archana Rajan) Q1 : Age: 18-23 Q2 : Marital status: Single Q3 : Educational qualification: Pre degree Professional Q4 : Occupation: Student Professionals Diploma Others Bachelor/Degree PG Married 23-30 30-40

Business

Teacher

Govt. employee Executives Others

Technical

Q5 : Income: <5000 >20000 5000-10000 10000-15000 15000-20000

 Do you think skincare products are more a women than a men area? Yes No

Questions related to social factors

{Monu Cherian & Harikrishna A.H}

Have you ever heard about mens skin care and make-up products? Yes No

Do you consider others opinion before going to purchase the cosmetics?

Yes

No

Where did you hear about mens skin care and make-up products?

TV

magazines,

newspaper,

radio

Do you always keep quality of the product according to your status?

Yes

No

Who influence your purchasing decision? Family Friends Spouse relatives

To determine the cultural factors affecting the buying pattern of cosmetics among males (SYAM N.S , JEES JOHN)

In case that you make the products purchase by others, please give the reason? No specific reason Lack of time Lack of knowledge Lack of self confidence Other (please specify)_________ Do you think cosmetics containing sandals or turmeric (ayurvedic ) are more preferable? Yes No Are you aware about the laws and recommendations in connection with cosmetics? Yes No Do you agree that your family members earning capacity will influence you? Yes No Do you enquire about the contents in the products with respect to religious facts? Yes No

Product Attributes (Asha & amrita)

1. Criteria for selection of cosmetics? Price

2.

3.

4.

5.

Quality Brand Packaging Advertisement Sales person Distribution Do you prefer cosmetics with multiuse? Yes No Frequency of use of cosmetics within the last 6 months 1 2 3 More than 3 What are the commonly used products? Fairness cream Hair gel Skin and body care Bath & shower Deodorants Face wash Hair die and color After shave Shampoo What is location of purchase? Pharmacy Boutique Sales agent Online Clinic Department store Neighborhood store Super market

6. What are the reasons for the use of cosmetics? Health Effectiveness Quality Skin protection Convenience

Objective: To identify the psychological factors affecting the purchasing behavior of cosmetics among men ( Praseeda Prakash , Rinu Narayanan)

1. Cosmetics help in projecting self-image Strongly agree Strongly Disagree Agree Neutral Disagree

2. I go for impulsive purchase in the case of cosmetics Strongly agree Agree Neutral Disagree Strongly Disagree

3. Applying cosmetics give confidence. Strongly agree Strongly Disagree Agree Neutral Disagree

4. It is important to keep up with the latest trend in cosmetic products. Strongly agree Strongly Disagree Agree Neutral Disagree