CONCEPT NOTE www.idfy.

com

The Problem
Whether it is an employee, a tenant or a date Everyone needs to prove they are trustworthy.

In todays global Sharing Economy this trust building exercise has become very frequent.

2/18/2013

www.idfy.com

The size of the problem

All these companies* rely heavily on peer to peer trust between strangers for a successful business model

. and many more!!

*Includes online classifieds, dating, contract employment, freelancing, recruitment, B2B marketplaces, matrimony, travel and hospitality, 2/18/2013 www.idfy.com 3

Airbnbs trust strategy

Letting out your room to a stranger?? You gotta be kidding!

Airbnb requests users to verify their identity and then allows them to build their reputation through reference tools. Would you let out your room without this?
2/18/2013 www.idfy.com 4

Some basic aspects of Trust

o Identity: Name, photo o Address: Permanent, Current o Employment: Designation, Salary, Duration, Skills o Education: School, Under Graduate, Graduate, Certifications o Criminal check: Past records o Drug usage: Medical checks o Inter personal: Reliability, Capability

2/18/2013

www.idfy.com

The Solution

o o

IDfy aims to aggregate trust data for individuals The online platform allows people to create a profile, link it to their linkedin or facebook profile and establish their credibility through uploaded documents, references for Free

Users can pay for a full ISO certified verification service as part of the Premium Service

2/18/2013

www.idfy.com

Sharing...

Once youve established credibility, share the relevant details with your landlord, employer or prospective date

2/18/2013

www.idfy.com

Case Study
o OnContract.com is an online marketplace for freelancers o Individuals were given an opportunity to opt in for a self verification - this would add a credible badge to their profile o A large percentage of registered individuals have signed up for the free service with no external promotion

"IDfy has helped me in getting a new job. My suggestion to everyone is to register with IDfy.com and get their education and employment credentials verified before applying" Ms. Kiranmayee Vishnubhatla, Talent Acquisition Expert, Hyderabad

2/18/2013

www.idfy.com

About IDfy
o Founded in May 2011 o Primary office in Mumbai, sales presence in Delhi & Bangalore o ISO 9001, ISO 27001 certified o 20+ clients enterprise clients including tier 1 IT, BPO o Institutional investor - Blume ventures

2/18/2013

www.idfy.com

People

Ashok Hariharan CEO MBA Class of 2006, ISB; BSEE, Penn State University 11 years of experience in technology space, primarily in leadership roles. He has successfully launched his first technology start-up (Gaboli), where he still holds a board position.

Hatim Baheranwala Director Bachelor of Engineering, Mumbai University Hatim enjoys developing strategy and building structure for the business. Prior to co-founding BaldorTech, Hatim worked as a business consultant and an investment portfolio manager.

Kaushik Shah Head of Technology Bachelor of Engineering, Mumbai University Kaushik is the tech genius who single handedly built the first release of IDfy. Kaushik has extensive experience in SOA and cloud architectures; he ran his own startup before joining IDfy.

Vineet Jawa Non-executive Director MBA Class of 2005, ISB; SRCC, Delhi university Vineet is a co-founder and non executive director at IDfy. He is currently the CEO of Gaboli, and brings over 10 years of experience in technology account management and consulting.

2/18/2013

In Commercial Confidence

10

Sign Up!

Avail our free services on www.idfy.com

2/18/2013

www.idfy.com

11