Data Collection Methods Used in Market Research

Data Collection Methods Used in Market Research
http://jamesmarriot.articlealley.com/data-collection-methods-used-in-market-research-205569.html
All the Best News and Articles
1 of 7
1/15/2013 6:40 PM
Home Business
AUTHOR by James Marriot ADS

Tweet 0 Like 0

Published: 24th August 2007 Views: 1566
0
2- Year PGDM-C From MICA www.mica.ac.in/PGDM_Comm_Mgt

PGDM In Communications Mgmt. Specialize in Advtg or Brand Mgmt.
Statistical Analysis Tool quantinsti.com/Statistical-Analysis

Learn About Statistical Analysis From Industry Experts. Join QI
Marketing Program - IIM C program.niitimperia.com/MktgProgram

1yr advance program for Marketing professionals with 5+yr exp. Join!
Win in Emerging Markets www.knowledgefaber.com

Go-global, 40+ countries analyzed Market & Competitive Intelligence Market research is the process of collecting, recording and analyzing the data available, in order to help the company understand and analyze its market and prospective customers.
SIMILAR ARTICLES Market Research Way to Analyse Market Trends Market research includes the monitoring of marketing objectives, targets and goals and also analyzes the strategies of the competitors. With the help of market research, a company can understand the needs of its customers and can satisfy their needs and demand and try to deliver them the best possible product and services that matches their style and taste. Various Methods of Data Collection Qualitative Versus Quantitative Market Research The Role And Limitations Of Marketing Research
Data collection-data collection includes the collection of all the relevant information about the consumers, their taste, needs and preferences. This is the initial step before moving further with the market research. The market relies on the data gathered.
Market Research and Its Emphasis On Business TAGS

Business prospective customers marketing objectives focus group gathering information sales marketing initial step
households
market research companies
ADS
2 of 7
1/15/2013 6:40 PM
The collected data is first divided into primary and secondary categories. The primary data is collected in the field itself. The secondary data is collected from the already available material on the subject and by rule is always referred to first while doing desk research.
Hotels in Mahabaleshwar
Desk research-desk research includes the collection of secondary data (already collected data), be it published or unpublished. Secondary data can be
Use Coupon Code "CTHDFC600" & Get Rs 600 Instant Cashback. Book Now!
cleartrip.com/Call_1800-3000-3011
collected from the company's production, sales marketing and finance records. Besides this you can even get secondary data from government publications on the Internet such as government's expenditure and food survey, which shows how much amount the households spend along with the changing social trends of the country. Mintel, a commercial research organization and other similar organizations provide market research reports, which are accessible on the Internet.
Sampling/sample surveys-Market research companies commonly use this method to collect filed data. Convenience sampling involves gathering information from a focus group, which is easy to access. For example you can interview people walking on the road or traveling in buses. Apart from convenience sampling, judgment sampling and quota sampling are also commonly used sampling methods. Images supplied and available to download from Dreamstime.com
Questionnaires-This is one of the commonly used methods for collecting information while carrying out the
3 of 7
1/15/2013 6:40 PM
Internet Marketing
Empower your brand through Internet marketing.Touch base now!
www.socialmedia-optimization.com
market research. Surveys carried out by this method, can be conducted over the telephone or through personal interviews or even via Internet. Answering the questionnaires is not a difficult task. It can provide you with detailed and requisite information.
Ideal Analytics
Affordable Business Intelligence Increase your business efficiency
www.woodappleunik.com
Learn Digital Marketing

Distance Learning Program - Digital Marketing. Online Market Research
www.innobuzz.in
Telephone interviews-this method is best suited when the company urgently requires the information.
It has been noted that in the present day context, consumers prefer to answer questionnaires; framed by the market research companies, online rather than giving a personal interview.
Personal interviews-in this method the person being interviewed, has to answer all the questions in personal to the interviewer. In the case of semi-structured interviews, all the order and wording of the question is mentioned in the questionnaire and the response is open ended and the person being interview is free to answer the questions in his words. Unstructured interviews include questions that have to be covered in a relaxed fashion.
These are the most frequently and commonly used methods in market research.
4 of 7
1/15/2013 6:40 PM
To avail more information on market research and market research reports log on to the website: http://www.rncos.com.
RNCOS E-Services Pvt. Ltd. is an industry leader in the field of online business research. We specialize in industry research on various business verticals. To read our market research reports, visit us at our website: - http://www.rncos.com or email us at info@rncos.com. Local listings near Mumbai, 16: 1. Marketing Mix Research
Business Intelligence Marketing Research Consultants. Contact Us!
www.PolarisResearch.com
2. Data Collection
Shop for Mitutoyo, Starrett, Fowler Gages & SPC Software / Hardware.
www.greatgages.com
3. A New Type of Job Search

Save Time w/ Relevant, Local Jobs. Let us Deliver the Jobs to You.
www.TheLadders.com/jobs
4. Looking for Data Collection methods used in market research?

Top answers for Data Collection methods used in market research
www.InternetCorkBoard.com
Ads by Chitika
Like
Be the first of your friends to like this.
You might like: How to Make a Woman Think About You All the Time! 7 Magical Keys Most Men Aren't Even Aware Of (Article Alley) Top 5 Reasons Your Ex Girlfriend Will Come Back to You (Article Alley) 4 Mind Tricks to Get Your Ex Back When it Seems Hopeless - These Tricks Work Freakishly Well (Article Alley) Signs Your Ex Boyfriend Or Girlfriend Wants You Back 4 Things To Be On The Lookout For (Article
5 of 7
1/15/2013 6:40 PM
Alley) The Weird Zone Of Dating (Eligible Magazine) Psychologists Look Into Why People Cheat (redOrbit) Can We End Americas Love Affair with Gun Violence and Murder? (Bob Livingstone)
[?]
More to Explore
Girlfriend Sayings
An Electric Car for the Family
Top 10 Beaches in the World
Top 10 European Ski Resorts
Top 10 High Demand High Paying Jobs in Australia
6 of 7
1/15/2013 6:40 PM
Local listings near Mumbai, 16: 1. Marketing Mix Research

Business Intelligence Marketing Research Consultants. Contact Us!
www.PolarisResearch.com
2. Data Collection
Shop for Mitutoyo, Starrett, Fowler Gages & SPC Software / Hardware.
www.greatgages.com
3. A New Type of Job Search

Save Time w/ Relevant, Local Jobs. Let us Deliver the Jobs to You.
www.TheLadders.com/jobs
4. M/A/R/C Research
Full-service marketing research solutions customized to your needs
www.MARCresearch.com
5. Looking for Data Collection methods used in market research?

Top answers for Data Collection methods used in market research
www.InternetCorkBoard.com
Ads by Chitika
Need Help? Submit Articles Write for Us FAQ Video
Site Info Privacy Policy E-Book
Webmasters Partner with Us Guidelines
Copyright 2012 Article Alley. and respective owners. All rights reserved. Other product and company names shown may be trademarks of their respective owners.
7 of 7
1/15/2013 6:40 PM

Data Collection Methods Used in Market Research

Enviado por

Dados do documento

Descrição original:

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Data Collection Methods Used in Market Research

Enviado por

Direitos autorais:

Formatos disponíveis

Data Collection Methods Used in Market Research

All the Best News and Articles