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Outline
Purpose The Vision The Timeline Profile of Steve Jobs leadership How Steve Jobs leadership has changed Apple Summary Final Thought
Purpose
Illustrate Apples success from the viewpoint of Steve Jobs leadership and vision of being a different and innovative company
to 2.0
Steve & Steve create Apple Computer, Inc Fast-Growing Start-up Defines Personal Computing & Consumer Ease of use
Vision
Jobs Return changes Apple, Inc Digital Revolution Music Distribution Redefines the Phone Consumer Electronics Leader Wins back core audiences
Ripening 1997Present Maturing 1986-1996
Apple Timeline
Apple II
Desktop Publishing Takes Off iMac Digital Move NeXT 1996 Acquisition iPhone
Into of Mac
PowerPC/IBM.
iPod iTunes
iTouch
Jobs 1976-1985
Sculley 1983-1993
Spindler 1993-1996
Amelio 1996-7
Jobs 1997Present
Spindler technocrat
Flat vs. Tall Casual vs. formal attire Company fosters individuality and excellence Draws talented people to employ
Dont follow your customers; Lead them Temper engineering with art Focus on the few to sell to the many Be your own toughest critic
Transformational
Vision established 1976, continues as he leaves Apple, breathes life into Apple in 1996
Charismatic
Influencer
Many stake-holders: Employees, The Market and End Users The Cool Factor, Media influencer (product placement to a new level)
Seed is planted
Wrote the blueprint of product launching/brand introduction Makes bold decision to recruit Sculley, leads to unintended consequences Learned to invest in R&D, take new concepts to market
Focus on higher needs, takes risk Loyal employees follow to NeXT Pixar from Lucas Graphics Group Jobs largest share holder at Disney
Jobs is Back - iCEO Aggressive Brand Campaign, Think Different Changes Music and Video Distribution Sells Apple products direct - retail, web, and phone Gains back core-audiences - higher ed. and tweens Excites the masses - high profile products
Apple Today
35,000 employees worldwide Global sales - US$32.48 billion FY2008 Comprehensive aesthetic design & distinctive advertising campaigns Variety products - iMac, iMovie, iPhone, iPod, iTunes Fortune Cover: most admired company in US 2008 Fortune Cover: most admired company in World 2009 Jobs reads own obituary from Bloomberg financial on September 4th, 2008 Tim Cook, COO, runs Apple during Jobs illness Jobs is back again - June 2009
Puts Customer First, creates common user experience Complete Solutions Trade Products Up or Down Consistent User Experience New innovations Attractiveness
Summary
Successful Business Plan Emerges from Jobs Leadership Vision Applies lessons from early Apple days, Pixar and NeXT experiences to todays Apple
Patience Failure Success Applications of other technology and business Leverage power effectively NeXT to Apple and Pixar/Disney to Media Consumer Trend Setting: Digital Convergence, Media formats, All-in-one Mobile devices Jobs has built a Leadership Team that he Trusts
Final Thought
Apple without Jobs Leadership The Street couldnt even separate the two. Will they always be linked?