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Case - Pelican Stores

Pelican Stores is a chain of women's apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of related stores. Data collected for a sample of 100 in-store credit card transactions during one day in November 2010 are contained in the data given below. A nonzero amount for the Discount variable indicates that the customer brought in the promotional coupons and used them. For a very few customers, the discount amount is actually greater than the sales amount (see customer 4). The sales amount is net of returns. Pelican's management would like to use this sample data to learn about its customer base and to evaluate the promotion involving discount coupons. Managerial Report Use the tabular and graphical methods of descriptive statistics to help develop a customer profile and to evaluate the promotional campaign. At a minimum, your report should include the following. 1. Percent frequency distributions for key variables. 2. A cross tabulation of type of customer (regular or promotional) versus sales. Comment on any similarities or differences present. 3. A scatter diagram to explore the relationship between sales customer type. 4. Descriptive statistics on sales and descriptive statistics on sales by various classifications of customers. Comment on any findings that appear interesting and of potential value to management.