PAOLA R.

BONAVOLONT

PERSONAL and PROFESSIONAL DEVELOPMENT

+393406181816 Roma Eur paola@energiacreativa.org

www.energiacreativa.org www.counselingstyle.it

TRAINING AREA

MARKETING AREA

Trainer and consultant in Marketing and Personal

Growth with experience in managerial area,
individual counselling, groups facilitation, planning,
management and allocation of specialized training
courses:

Extensive work experience in the cosmetic and

toiletry industry, both in Italy and in Usa:
International coordination
Strategic development and deployment
Launch and management of products and
events
Promotional, merchandising, and advertising
campaign
Budget

marketing and self marketing, creativity, effective

communication, assertiveness and self-esteem,
self empowerment, problem solving, public
speaking, time management, team building
with interactive methodology and experiential
workshops

4/01 today
Rome Business School Business Training - teaching marketing, advertising and creativity for entrepreneurs ;
Regione Lazio teaching communication and relationship skills;
Challenge Network: trainer in indoor and outdoor training, role playing in international event for Bridgestone, Fiat
Industrials, Enel, Peroni SabMiller, Sigma Tau, Toyota. Conducted in English.
CIPA - Counseling School University of Tor Vergata- teaching marketing for counselors;
Marketing professor in English at Arcadia University - College of Global Studies;
Visiting professor of Marketing and personal empowerment with La Sapienza University for MMCM-Master in
Management, Marketing e Comunicazione della Musica (editions 1 to 6);
Aspic - European School Psychotherapy specialization -teaching Marketing, Creative problem solving and couple
dynamics;
IPASVI (Professional nurses) teaching Team Building with Six thinking hats, experiential team building; BitMedia teaching
Time management, Tils Telecom Italia Learning Services, IAL Agency for Professional Training teaching empowerment;
Provincia di Roma teaching Communication.
MUSICA per ROMA, Auditorium Parco della Musica, Rome for start up of Auditorium Parco della Musica as selling spaces
for congresses and musical events as well as developing merchandising products under Auditorium brand logo.

GLOBAL MARKETING DIRECTOR

REVLON, New York

7/00-4/01

In charge of Revlon fragrance - both USA and International Markets. Responsibilities included:
Definition of International marketing strategy
Oversight of full life-cycle new products launches identifying the market opportunity, positioning, formula briefs, packaging, advertising,
merchandising.
Supervise and check for the programs implementation through the co-ordination with a number of departments.
Reported to Vice President Cosmetic International.
Co-ordinate a junior PM for the USA and a junior marketing communication for International.
Main achievements: Extension and adaptation of launches to the different International markets (Hong Kong, Australia, Canada, South Africa, and
Europe); reached sales budget objectives for USA; developed introduction strategies and plans for USA trade.

INTERNATIONAL CATEGORY MANAGER

REVLON, New York

7/99-6/00

Responsible for Global re-launch of UltimaII brand, a prestigious makeup and treatment line, mainly sold in selective-distribution
department stores and perfumeries. Reported to Vice President Cosmetic International.
Co-ordinate one junior product manager. Main achievements:
Definition of International strategy for the brand, brand repositioning, packaging re-stage, product line rationalization.
Development and deployment of advertising, merchandising and promotional guidelines.
Developments of International press campaign
Significant cost reduction in all merchandising and advertising materials

GROUP BRAND MANAGER

REVLON, Rome

4/94-7/99

Responsible for:
Ultima II and Marcella Borghese makeup, treatment and fragrances. Selective distribution.
Beauty Care: Natural Honey, Flex shampoo and conditioner, ZP11, Colorstay Haircolor.
Mass market distribution and perfumeries
Reported to General Manager. Co-ordinated one assistant and one junior product manager.
Main achievements: Multiplied sales by four times on promotional campaigns; reached sales budget for UltimaII, keeping the brand the
#1 profit contributor; developed two types of new permanent merchandising for UltimaII, ideated several promotional campaign at low
cost and high return; retained and built on base consumers and trade through Direct marketing activities.

PRODUCT MANAGER

LOREAL, Turin

6/92-4/94

Responsible for: Personal care Phyto natural Haircare range and Fragrances: Naf Naf, Vanderbilt, Kookai, and Caractre. Reported to
Marketing Director.
Main achievements: developed several budget simulation to introduce fragrances in mass market, adaptation of French launch and
advertising campaign to Italian market; brought Italy to become lead country in developing promotional campaigns.

JUNIOR PRODUCT MANAGER

COLGATE PALMOLIVE, Rome

2/91-6/92

Assistant on Ajax all-purpose Cleaner- Mass Market Distribution.

Main brand re launch through advertising campaign Carmen.
Two line extension launches.
Main achievements: contributed to climb from # 2 up to the # 1 position in a very aggressive market.

COPY WRITER
EDUCATION

SERVICE - Advertising Agency, Turin

9/90-2/91

Graduate Degree in Economics and Business

Final grade summa cum laude University Federico II of Naples
Thesis: "Packaging as strategic marketing variable. Gucci case history
Secondary School in classical studies-52/60

9/85-7/90

9/80-6/85

ADDITIONAL TRAINING
Artcounseling Master -ASPIC European School Psychotherapy specialization
Gestalt Counselling Master ASPIC
Master Practitioner in NLP, Neuro Linguistic Programming Practitioner
Master in Tourism specialization - Sist International School - Rome recognized from WTO
Empowerment, communication, personal relationship:
Art Therapy Techniques (50 hours) Experiential Theatre Workshop "The Voice of Emotions" (54 hours);
DanceCounseling (30 hours); Marathon Art Gestalt Therapy (16 hours) ; Videocounseling (8 hours);
Creative Writing (40 hours) Hoffman Quadrinity Process, Avatar, Family constellation, Inner Self training.
Interpersonal Style - Revlon, London
Leadership seminar - Revlon, London
Marketing Seminaire Intl sur les parfums- Lancome, Paris
Marketing Produit Public - LOreal, Paris
The lateral thinking seminar Edward De Bono
Media &Planning - Young & Rubicam

2007- 2009
2004- 2006
2003-2004
12-01/05-02
from 2001 on

1997
1995
1993
1993
1991
1991

Languages

Skills

Hobbies

Italian: native speaker, English fluent,

French intermediate.

Creative, hectic, used to work with various

audiences and provenience. Fast, precise,
enthusiast. Very strong drive to results, to cooperate with people and to have a positive
relationship with working team. Organized,
tenacious, with solid ethic values, and
profound sense of being helpful.

Painting, photography, acting, reading.

It Literacy
Microsoft Word, Excel, Power Point,
Internet: advanced level.
Manages two blogs
www.energiacreativa.org and
www.counselingstyle.it with thousand of
articles about personal growth and
development.

Travelled extensively: Australia, France,

Germany, Greece, Holland, Hong Kong,
India, Jordan, Mexico, Morocco, Nepal,
Portugal, Spain, Tanzania, Turkey,
Thailand, Tunisia, U.K., USA, Venezuela.

I grant permission for my personal information to be used, ref. law 196/2003.

PAOLA R. BONAVOLONT

TRAINING AND CONSULTANCY

+393406181816

Roma Eur