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Tell your listeners an interesting story. It should have a beginning, middle and end. The story should have a Main Character (Subject) and the Main Character's Problem (presentation's Purpose). The Main Character and his Problem belong together. Main Character (Subject) Major appliances: vacuum cleaners & dishwashers Books (publishing) Mercedes automobiles Our company's market share New environmental friendly car Water consumption Too little food A Political Figure Problem (Purpose) Increasing sales (against competitors, in a financial crisis, etc) Increasing sales through internet marketing Increasing oversea sales Increasing it by creating better branding to use in overseas markets High costs and low market share (getting worldwide PR and product recognition) People in certain countries use too much water Drought and food distribution problems in Africa Bad people run our government and you must elect this new Political Figure
Perhaps you begin your presentation by putting the Main Character in the middle of the Problem -it's dramatic, exciting! The Main Character must sell more vacuum cleaners! Or he is in danger of losing his job to the competition! Or perhaps the Main Character must dramatically increase plasma screen TVs sales during a worldwide financial crisis. Whatever. However you start, introduce us to your Main Character (Subject) so we can get to know him a little and see what a nice guy he is. Also give us a small hint (or a dramatic scene!) exploring the drama of The Problem, so we can see how difficult and complicated the situation is.
Introduction:
Your overall objective is to show us the Subject of your presentation (the Main Character) and introduce us to the Purpose of your presentation (The Problem) so that we become interested and learn to care (become emotional!) about the Main Character and see you solve The Problem! Of course putting drama into your presentation helps do this, it makes us care about the subject and it motivate us to take the problem seriously. And, finally, it should make us want to fix the problem. Fixing the problem is the Objective, the Point, the Reason you're giving the presentation.
The Body
Use facts to begin building the secondary points that lead up to your climax, the big battle, the most important point(s) and facts of your presentation -- the finale explaining everything they ever needed to know about your topic. How will these fantastic things happen, why must we do something to accomplish this great result, what are the solutions to these difficult problems, why is this amazing thing going to happen (and how are we a part of it)? This part of your presentation should support your introduction by offering facts, opinions, and reasons. It should contain at least three ideas with supporting details to illustrate your point.
The Conclusion
The conclusion should restate the main points but this time WITHOUT the examples, facts and figures. Think of it as a brief summary which emphasizes what you want the audience to remember. Tell them what to do, tell them how they can be a great success, tell them how they can save the world. Closing Statement: Finally, you can finish with a recommendation, a few inspiring sentences, a personal thought, an observation. Your closing statement (the last statement) should pull your presentation together.
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