P RELIMINARY AGENDA
Please check www.IBTTA.org for changes or updates.
Saturday, April 18, 2009
1:30pm – 5:30pm City Tour of San Francisco
(See page 4 for details)
2:00pm – 5:00pm Registration & Speaker Presentation
Drop-off
Sunday, April 19, 2009
8:00am – 1:00pm Registration & Speaker Presentation
Drop-off
8:00am – Noon Exhibit Set-Up
9:00am – Noon Technical Water Tour of the
Golden Gate Bridge and the San
Francisco-Oakland Bay Bridge
(See page 4 for details)
2:00pm – 5:00pm GENERAL SESSION
2:00pm – 2:45pm Opening Remarks
Kary Witt, Bridge Manager, Golden Gate Bridge, Highway &
Transportation District and IBTTA President, San Francisco, CA
Patrick Jones, Executive Director and CEO, IBTTA, Washington, DC
Steve Heminger, Executive Director, Bay Area Toll Authority,
Metropolitan Transportation Commission, Oakland, CA
Legislative Update
Jim Johnson, Executive Director, Delaware River & Bay Authority
and Chair, IBTTA Government Affairs Taskforce, New Castle, DE
2:45pm – 3:30pm Keynote Speaker: Will Durst
Join us on Sunday afternoon as Will Durst, five-
time Emmy nominee, pushes everyday politics
and economic woes aside and takes us to another
place, even if just for a moment!  Will Durst
will bring lighthearted laughter to the room, allowing
us to clear our heads before diving into 2 1/2 days of
real life challenges and solutions to Managing in an Era of Changing
Economic Times. 
3:30pm – 5:00pm Mobility and Economic Vitality
in the Bay Area Region
A panel discussion will address the challenges, programs and solutions be-
ing sought and implemented by the leaders of key agencies that are shap-
ing the mobility and economic vitality of the San Francisco Bay region.
Moderator: Steve Heminger, Executive Director, Bay Area Toll
Authority, Metropolitan Transportation Commission, San Francisco, CA
Panelists:
Nathaniel (Nat) P. Ford, Sr., Executive Director/Chief Executive
Officer, San Francisco Municipal Transportation Agency (SFMTA), San
Francisco, CA
Register online today www.ibtta.org
This agenda is current as of February 9, 2009 and is subject to change.
Will Kempton, Director, California Department of Transportation
(Caltrans) and Chairman of AASHTO Finance Committee,
Sacramento, CA (Invited)
Celia Kupersmith, General Manager, Golden Gate Bridge, Highway
& Transportation District, San Francisco, CA
5:00pm – 6:30pm Opening Reception & Exhibits
Monday, April 20, 2009
6:00am – 7:00am Sunrise Walk
7:00am – 5:00pm Registration & Speaker Presentation
Drop-off
7:00am – 8:00am Breakfast & Exhibits
8:00am – Noon GENERAL SESSION
8:00am – 8:30am Mayor Gavin Newsom, City and
County of San Francisco, San Francisco,
CA (invited)
8:30am – 10:00am Bouncing Back: How 5 Leaders
Tackled Hard Times
What do you do when your best customers have run out of cash, your
products are in trouble or your competitors seem to have all the best
new ideas? Rather than give up or ask the Board for a big severance
package, some memorable leaders in other industries have found ways
to fight back. They don’t always win, but they sure make a game of
it. Veteran business writer and consultant George Anders, will share
memorable stories and insights about how to prevail in tough times.
Keynote Speaker: George Anders
George Anders is a Pulitzer Prize winning author and
business writer. During his time at The Wall Street
Journal, he shared in a Pulitzer Prize for national
reporting. He has been a commentator on CNBC
and PBS’s “Frontline” program. His most recent
book, “Perfect Enough,” a New York Times bestseller, provided an
inside look at Hewlett-Packard’s leadership struggles.
10:00am – 10:30am Refreshment Break & Exhibits
10:30am – Noon BREAK-OUT SESSIONS
Impacts of Recession on Traffic and Revenue Analysis
Traffic and Revenue analysis are only as good as the assumptions on
the socio-economic variables. This panel will review the effects the
current economic conditions have played on these variables and how
to safe guard revenue projections in these changing times.
Moderator: Terri Slack, Chief Operating Officer, Georgia State Road
& Tollway Authority, Atlanta, GA
Managing in an Era of Changing Economic Times | April 19-21, 2009 | 5
 P RELIMINARY AGENDA
Gerald Nielsten, Senior Principal, Stantec Consulting Services Inc,
New York, NY
Michael McDermott, Senior Director, Fitch Ratings, New York, NY
Survival Strategies: Maintaining Aging Infrastructure with
Reduced Revenue
Are you still being asked to do more with less? Key industry leaders are
tackling tough maintenance issues in times of uncertain revenue levels.
Our speakers understand the critical nature of infrastructure mainte-
nance and will share ideas and strategies that have worked. Learn how
to survive and thrive in the coming years.
Moderator: Bob Bourdon, P.E., President, CAB Professional
Consulting Services, Inc., Coral Springs, FL
Performance-Based Maintenance: Put Another Arrow in
Your Quiver
David Rader, Vice President, Infrastructure Corporation of America,
Brentwood, TN
Doing More with Less: Managing Maintenance Costs
Mike Smith, Manager of Maintenance and Operations, Miami-Dade
Expressway Authority, Miami, FL
Maximizing ROI Through Asset Management Contracts
Bob Bourdon, P.E., President, CAB Professional Consulting Services,
Inc., Coral Springs, FL (presenting for José Quintana, Florida’s Turn-
pike Enterprise)
Operational Processes and Staff Productivity
Rich Herlich, Executive Vice President, Transfield Services, Richmond, VA
On the Record: The Changing (Shrinking) Face of the
News Media – A Roundtable Discussion
The decisions and actions taken by Bridge, Tunnel and Turnpike
facilities are covered by the news media every day. In this new era
of 24/7 coverage via the internet, join this session to hear from news
industry professionals from various levels of the business as to where
we are heading with news coverage, and in particular coverage of
transportation. Join us for this lively roundtable discussion.
Moderator: George Anders, Pulitzer Prize Winning Author and
Former News Editor, Wall Street Journal, Palo Alto, CA
Panelists:
Holly Quan, Reporter, KCBS Radio, San Francisco, CA
Mark Neerman, Assistant News Director, NBC11, San Jose, CA
Heather Ishimaru, Reporter, KGO-ABC7 TV, San Francisco, CA
Gary Richards, Mr. Roadshow, Mercury News, San Jose, CA
ORT: At What Cost?
This is the question asked by every board member, every senior leader
and every staff member who is considering a transition to Open Road
Tolling. In this session, tolling industry experts will discuss the four pil-
lars of ORT toll revenue collection and assurance: maximize tag penetra-
tion, increase pursuable images, manage and improve the collection process
and minimize costs. Explore the challenges, hurdles and solutions of ORT
toll collection and the ultimate goal of customer service success.
Moderator: Clayton Howe, Assistant Executive Director of
Operations, North Texas Tollway Authority, Plano, TX
6 | Managing in an Era of Changing Economic Times | San Francisco, California USA
Dave Kristick, Director of Operations, E-470 Public Highway
Authority, Aurora, CO
Tim Reilly, Senior Toll Operations Manager, PBS&J, Frisco, TX
James Harris, Partner, Linebarger Goggan Blair & Sampson LLP,
Austin, TX
J.J. Eden, COO, North Carolina Turnpike Authority, Raleigh, NC
(Invited)
Noon – 2:00pm Lunch & Exhibits
2:00pm – 3:30pm BREAK-OUT SESSIONS
Financing Strategies in an Investor Driven Market:
Roundtable Discussion
The financial markets have been very volatile over the past year.
Coupled with the virtual disappearance of insurers and changes to
driving patterns and demand, financing toll roads has changed. From
investor profiles and expectations of issuers with regard to marketing
outreach, disclosure and credit ratings, to how investors see the future
of the toll road market ­– join this roundtable of experienced industry
professionals as they discuss these changes from an investor and credit
perspective.
Moderator: Jaimie Scranton, Vice President, J.P. Morgan Securities
Inc., Denver, CO
Kurt Forsgren, Managing Director and Transportation Infrastructure
Team Leader, Standard & Poor’s, New York, NY
Bob Muller, Managing Director and Credit Specialist, J.P. Morgan,
New York, NY
Ed Stull, Senior Vice President, First Southwest Company, Orlando, FL
Michael Shepard, Research Analyst, Municipal Bond Department,
Franklin Templeton Investments, San Francisco, CA
Doing More with Less: Operating with Reduced Revenues
Changing economic times affect every aspect of operations, from
customer service to security. Vigilance and economic savvy have never
been more relevant to toll operators than they are today. The eco-
nomic crisis is putting an increased burden on the ability to stretch
the dollar and the transportation industry is not excluded. This session
will explore innovative ways to get through this crisis.
Moderator: Michelle Mutch, Project Manager, JACOBS Engineering
Group, Austin, TX
 Making Smart, Hard Decisions for Your Toll Organization
in Tough Economic Times
Dave Kristick, Director of Operations, E-470 Public Highway
Authority, Aurora, CO
Reducing Cost Through Process Management: TXDOT
Case Study
Richard Hurst, Manager, Toll Systems & Operations, PBSJ, Austin, TX
Creative Strategies For Retaining Employees While
Reducing Costs
Anna Van Buren McNider, President & COO, Faneuil, Inc.,
Hampton, VA
Cost Savings Through Collaboration
Catherine Sanchez, Senior Project Manager, JACOBS Engineering
Group, Seattle, WA and Patrick Watson, P.E., Senior Project Man-
ager, JACOBS Engineering Group, Austin, TX
Managed Lanes & Congestion Pricing – What is the
Latest? Will they Survive in this Economy?
Managed Lanes are here to stay and continue to evolve. What is the
latest, what is working, what is not, what is the next generation in
managed lanes? Is it all about HOV and HOT lanes? What are the lo-
cal expectations and cultural acceptance of the managed lane concepts?
Moderator: Lisa Thompson, Operations Sales Manager, JACOBS
Engineering Group, Atlanta, GA
The San Francisco Bay Area Prospective
Andy Fremier, Deputy Director, Bay Area Toll Authority, Oakland, CA
I-25 Express Lanes in Denver: People are Talking
Stacy Stegman, Public Relations Director, Colorado Department of
Transportation, Denver, CO
Next Generation Managed Lanes in San Diego
Derek Toups, Associate Regional Planner, San Diego Association of
Governments (SANDAG), San Diego, CA (invited)
Tolls and Road Charging: Viva la Difference
Jack Opiola, Principal, Booz & Company, London UK
The Right Toll Message in Politics
In today’s difficult economic times finding political support for toll
projects and financing is made even more difficult. Typically toll proj-
ects go thru years of good planning, engineering and financial analysis
to then be put before political bodies for final decision making. Many
times, insufficient preparation for the political process and the proper
political message result in an unfavorable political outcome. This ses-
sion will explore three case studies in political messaging and process
and the political outcomes that accompanied them.
Moderator: Matthew Click, Senior Associate, Cambridge Systematics,
Orlando, FL
Jack Sylvan, Director, Joint Development, Office of the Mayor,
San Francisco, CA
Mike Heiligenstein, Executive Director, Central Texas Regional
Mobility Authority, Austin, TX
George Distel, Executive Director, Ohio Turnpike Commission, Berea, OH
Register online today www.ibtta.org
3:30pm – 5:00pm GENERAL SESSION
The Worst of Times Can Be the Best of Times: How Toll
Agencies Should Position Themselves to Seize on the
Unique Opportunities of the Economic Slowdown
There may be some emerging positive outcomes from this economic
mess, such as declining interest rates, lower energy costs, healthy
construction supply and an increase in available workers due to unem-
ployment. Yet, weary investors are looking for safe quarters after the
mortgage mess, the bailout fiascos and the ongoing corporate scandals.
With the new government in place – economic stimulus and infra-
structure investments became hot topics in Washington early this year
with rising public support for government-administered projects.
Join this lively panel as they retrospectively look at the stimulus
package and examine how toll agencies with viable projects, access to
capital and unexhausted debt capability might position themselves
to take advantage of the unique silver lining opportunities of the
current economic downturn – whether financing is coming from
Washington, Wall Street or Main Street.
Moderator: Frank McCartney, Executive Director, Delaware River
Joint Toll Bridge Commission, New Hope, PA
Javier Rodriguez, P.E., Executive Director, Miami-Dade Expressway
Authority, Miami, FL
Richard Wolsfeld, P.E., AICP, President, AECOM Transportation,
Minneapolis, MN
Ellen Hanak, Director of Research and Senior Fellow, Public Policy
Institute of California, San Francisco, CA
Greg Carey, Managing Director and co-head of Infrastructure Finance,
Goldman Sachs, New York, NY
7:00pm – 10:00pm Evening at the Carnelian Room
(see page 4 for details)
Tuesday, April 21, 2009
7:00am – 8:30am Breakfast & Exhibits
8:30am – 3:30pm Registration
8:30am – 10:00am BREAK-OUT SESSIONS
Role of Tolls in a New Economy
This session will explore the potential role that the toll industry could
play in a national program of initiatives to stimulate the economy
and the various strategies through which this can be carried out. The
leveraging effects of enhanced toll revenues, coupled with matching
funds from federal and state economic stimulus programs could result
in many benefits for our industry.
Moderator: Cynthia Klinger, CPA, Principal, KPMG LLP,
Orlando, FL
Tollways to the Rescue
Dan Dornan, P.E., Director, KPMG LLP, Orlando, FL
Managing in an Era of Changing Economic Times | April 19-21, 2009 | 7
 P RELIMINARY AGENDA
Realities of Tolls
Brian Mayhew, Chief Financial Officer, Bay Area Toll Authority,
Metropolitan Transportation Commission, Oakland, CA
Leveraging Toll Technology for Efficient Operations
As we look for ways to enhance our infrastructure and improve opera-
tions, are there technologies on the horizon that could reduce costs?
What are the risks and rewards of harnessing technical innovations?
Our Industry leaders tackle tough technical issues while striving to
manage facilities as efficiently as possible.
Moderator: Dan Baxter, P.E., ITS Practice Leader, Stantec,
Orlando, FL
Successful Procurement of Toll Systems and Services
Madeline Chun, Attorney, Hanson Bridgett, San Francisco, CA
Exploring Cost Savings through an Evaluation of Alternative
Models of Procuring Back-office Software and Services
Fred Philipson, Deputy Project Manager, PBS&J, Austin, TX
Process Improvement and New Technologies to Reduce
Toll Revenue Leakage and Support the Introduction of
Cashless Toll Collection
Mike Hart, Director of Information Technology, E-470 Public Highway
Authority, Aurora, CO
Bridging the Budget GAAP
Stan Weiss P.E., Principal, Traffic Technologies, Inc., New Windsor, NY
Communicating the Value of Toll Road Mobility
Communicating the value of tolling to customers is a strategy compo-
nent in maintaining and even improving traffic numbers. This session
will present innovative ways to communicate the customer benefits
of toll roads as well as what some tolling organizations are doing to
ensure their success in this economy. While those of us in the industry
understand the issues and the value of solutions like tolling, conges-
tion pricing and public-private partnerships, how do average Ameri-
cans feel about them and what can we do to educate them?
Moderator: Katie Nees, Vice President, Transportation Programs
Manager, JACOBS Engineering Group, Dallas, TX
Communicating the Value of Toll Roads
Melissa Hurst, Communications & Marketing Specialist, Central Texas
Regional Mobility Authority, Austin, TX
Gaining Public Support for Toll Projects – Is it Possible?
Rena Barta, Associate Vice President, PBSJ, Hackensack, NJ
What America Thinks: Public Views on Transportation
and Infrastructure Financing
John O’Connell, Senior Public Relations Manager, HNTB
Corporation, Kansas City, MO
Engineering a Better Toll Program – The Money is Tight,
Now What?
The world is struggling through a global economic decline. Traffic and
revenue is down, funding for operations and maintenance is dwin-
dling, capital improvement programs are being delayed or cancelled–
yet improvements to our systems are still necessary and customers still
have high expectations. This session will discuss how toll agencies and
their supporting partners are facing these challenges, the impacts of
8 | Managing in an Era of Changing Economic Times | San Francisco, California USA
the current decline and present techniques for implementing improve-
ments and reducing maintenance costs.
Moderator: Kevin Hoeflich, P.E., Vice President and Program
Director, PBS&J, Ocoee, FL
A Low Cost, High Impact Approach to ORT
Chris Lory, P.E., PMP, Senior Program Manager, PBS&J, Ocoee, FL
Imagination, Good Engineering and Saving Money
Keith Kirkwood, P.Eng., Senior Engineer, Buckland & Taylor Ltd.,
North Vancouver B.C. CANADA
The Consulting Industry – How Are Our Partners Surviving
Mark Goodale, Principal, Morrissey Goodale LLC
10:00am – 10:30am Refreshment Break & Exhibits
10:30am – Noon BREAK-OUT SESSIONS
Surfing the Economy: Avoiding a Wipe-out
ALOHA! Grab your Hawaiian shirts and join us for a spirited and
informative session to make sure we are “shredding” those economic
waves. In today’s volatile times, intense interest in the economy is
no longer isolated to those with Ph.D. in their title. Suddenly those
formerly boring economic forecasts can mean the difference between
business as usual or a wipe-out. The tolling industry is being impacted
as never before and there seems to be no consensus on what happens
next. So amble on over and hang out with our boss panel who will
help you successfully “ride the wave”.
Moderator: Pamela Bailey-Campbell, Senior Vice President,
Development Services/Public Private Initiatives, Parsons Brinckerhoff,
Inc, Denver, CO
Anne Mayer, Executive Director, Riverside County Transportation
Commission, Riverside, CA
Adrian Moore, Vice-President, Reason Foundation, Los Angeles, CA
Jeff Morales, Senior Vice President, Parsons Brinckerhoff, Sacramento, CA
Environmental Aspects of Efficient Operations
Environmental sensitivity is here to stay, but are the changes we need
to make feasible and practical? Hear examples of environmental
improvements that may have potential for a positive impact on the
bottom line, and change the way we do business in the future.
Moderator: Larry Yermack, President, Televent Caseta, Rockville, MD
Installation of Renewable Energy Sources and the
Marketing of Renewable Energy Credits (REC) to Boost
your Organization’s Bottom Line
Walt Arnason, Manager of Operations, E-470 Public Highway
Authority, Aurora, CO
Moving Cooler: An Analysis of Transportation Strategies for
Reducing Greenhouse Gas Emissions
Joanne Potter, Senior Associate, Cambridge Systematics, Washington, DC
Environmental Aspects: A New Thinking Approach for
Effective Tollway Operations
Frank Thibaut, Toll and Commercial Manager, Attica Tollway
Operations Authority, Athens, GREECE
 Northwest Parkway Solar Project
Pedro Costa, Executive Director, Northwest Parkway, Broomfield CO
Creating Dynamic and Effective Customer Messaging for
a Toll Rate Increase
This session will go one step further than the previous session,
communicating the Value of Mobility, by delving into message
development and the importance of it during a toll rate increase. Learn
from some of the agencies that have just been through the process!
Moderator: John Goodwin, Public Information Officer, Metropolitan
Transportation Commission, Oakland, CA
Leveraging Legacy: Increasing Tolls to Build for the Future
Kellee Hopper, Marketing and Communication Director, Golden
Gate Bridge, Highway & Transportation District, San Francisco, CA
Safety, Service, Speed, and Stewardship through Tolling
Changes
Jo Snell, Manager of Community & Public Relations, E-470 Public
Highway Authority, Aurora, CO
Sustaining Quality Service through Annual Toll Increases,
Can it Be Done?
Matt Pierce, Director of Communications and Government Relations,
Indiana Toll Road Concession Co. (ITRCC), Granger, IN
Managing in an Era of Declining Revenues: Case Studies
One of the significant differences between tolled and non-tolled infra-
structure facilities is the dependency on self-generating and sustainable
revenue. Since user-financed facilities are generally not subsidized by
tax sources, revenue declines must be managed be each toll agency.
Managing in an era of declining revenues requires toll agency manag-
ers and their partners to be leaders when it matters most. The chal-
lenge is to navigate through the downturn while setting the stage for a
smooth acceleration into the eventual upturn.
Moderator: Kathleen Weiss, Director, Contracts Administration/
Government Affairs Ohio Turnpike Commission, Berea, OH
E-470 Public Highway Authority
John McCuskey, Deputy Executive Director E-470 Public Highway
Authority, Aurora, CO
Florida’s Turnpike Enterprise
Bill Nelsen, Vice President, URS Corporation, Orlando, FL
Vendor Perspective
Representative from HNTB, (invited)
Noon – 1:30pm Lunch & Exhibits
1:30pm – 5:00pm GENERAL SESSION
1:30pm – 3:00pm Lessons from the Front:
Surviving and Prospering in
Tough Times
Just because times are tough doesn’t mean we have to hunker down
and hide. Tough times call for innovation, invention, and ideas. Learn
what others have done to serve customers, protect the environment,
and prevail over competitors in an economic downturn.
Register online today www.ibtta.org
Moderator: Tom Delaney, Associate Vice President, National Tolls,
Division Manager, PBS&J, Orlando, FL
Connecting Driver Cost and Value to Use of the Road
Network: Oregon’s Road Pricing Program
Jim Whitty, Manager, Office of Innovative Partnerships, Oregon
Department of Transportation, Salem, OR
How the Technical Technology Sector Powers a Low
Carbon Economy
Bonnie Nixon, Director of Environmental Sustainability, Hewlett
Packard, Palo Alto, CA
The Evolving Interplay of Public Investment and Private
Capital
Tim Wilshetz, Principal, KPMG Global Infrastructure Group,
New York, NY
3:00pm – 3:30pm Refreshment Break & Exhibits
3:30pm – 5:00pm Exhibit Tear-Down
3:30pm – 5:00pm Stimulus, Steroids, and
Stalling: The Pumped Up Outlook
for Transportation
The name of the game is money–big money–whether we’re talking
about economic stimulus, the next highway authorization, TIFIA, or
state efforts to enhance mobility through critical investments in sur-
face transportation. Hear from the experts–from the new administra-
tion, U.S. DOT, state government, and abroad. Learn what to expect
on funding and where the roadblocks are from this panel discussion.
Moderator: Martin Wachs, Director, Transportation, Space and
Technology Program, Rand Corporation, Santa Monica, CA (invited)
Mortimer Downey, Chairman, PB Consult Inc., Washington, DC
David Crane, Special Advisor for Jobs and Economic Growth, Office of
Governor Schwarzenegger, Sacramento, CA
Mike Krusee, Former Texas House of Representatives, Chairman of the
House Transportation Committee and Commissioner for NSTIFC
Brian Howells, Director, Halcrow, Inc., New York, NY
Mark Sullivan, Director, TIFIA Program, U.S. Federal Highway
Administration, Washington, DC
5:00pm – 5:30pm Summarize and Distribution of
Conference Findings and Closing
Remarks
Managing in an Era of Changing Economic Times | April 19-21, 2009 | 9