How IBM SmartCloud Enterprise is Helping to Maintain Tradition in the South Region in Brazil

Daniel Bittencourt

2012 IBM Corporation

About Lung

Design Thinking Agile/Scrum Social Intelligence

Engaje to transform

what we do

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http://redencao.cc

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http://portoalegre.cc

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Rio Grande do Sul

The social and geographic context

Rio Grande do Sul

Southern Brazil Near to Argentina and Uruguay History of defense of the last brazilian border

Context

The characteristics of the Pampa The Gacho The culture The language

and what about Tchpdia?

The context

The Context

20
September

The most important date for the Rio Grande do Sul On September 20th, 1835, the Farroupilhas, led by Bento Gonalves, won the Ponte da Azenha clash and entered the province of Porto Alegre. Thus began the Guerra dos Farrapos (Farrapos War), the longest armed conict in Brazil's history, which resulted in the declaration of independence of the state of Rio Grande do Sul, giving rise to the Repblica do Piratini (Piratini republic), which lasted about seven years.

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The Context

1 million visitors in the Acampamento Farroupilha

(Farroupilha Camping)

1,400 CTGs around the world

The Context
The Gauchs The words we use daily say a lot about who we are and where we live. A place with so many stories like Rio Grande do Sul has a large vocabulary with authentic and curious terms.

The challenge

Build an experience based on IBM technology to preserve the Gacho culture

Lung Experience Cultivating a community to collaboratively map the most important richness of its people

The Gacho language and habits

The Solution

Tchpdia

Tchepdia

The rst collaborative encyclopedia about the Gacho culture and language

The solution
IBM

Infrastructure Cloud Computing

LUNG

Social Intelligence Social Media expertise Collaborative Communities

Tchpdia, The rst collaborative encyclopedia about the Gacho culture and language.

Anyone can contribute registering a word, its meaning and in that region of the state is used.

Opportunity to comment on the expressions and record your pronunciation.

Connection with social networks

Social engagement

7,069 fans
about terms registered

1,000
1

Facebook posters and pronunciation recording

Live portraits

Possibilities

Tchpdia is a feature of the Wikicity Framework

To understand whats a Wikicity, rstly weve to talk about Wikispots.

Whats a wikispot?

Wikispots are real territories (cities, neighborhoods, parks, companies, etc.) that receives collective interventions and contributions through a digital platform.

So a Wikicity is a kind of Wikispot.

http://wikicidade.cc

People can publish causes related to any of these categories.

The numbers

(23 months)

Website (http://portoalegre.cc)

120,000 visits 350,000 page views 1,500 registered users Audience: 5 continents, 144 countries, 3960 cities 1800 citizen collaborations

The numbers

(23 months)

Facebook (http://facebook.com/poa.cc)

14,904 Likes from 19 countries 80,000 people reached per day 5,266 users talking about PortoAlegre.cc

http://facebook.com/poa.cc

Ok, Ive understood whats a wikispot. And what about the citizens?

Territories are nothing without people. Therefore, any wikispot needs wikicitizens. And whats it? Wikicitizens are citizens that uses the internet as a way to discuss issues related to the city and to mobilize real actions in the streets.

Any example?

To ask for more lighting in a public park, about 1500 people gathered at night to demonstrate to the authorities that they would like to use that space even during the night. Everything started with a Facebook event.

The Purpose

The solution
Wikicity is a technology that is ready to migrate to the SmartCloud Enterprise. Wikicity can incorporate many IBM solutions

SmartCloud Enterprise Social Business Tivoli

Cognos Smart (Analytics) Light Room

1

Create engaged communities

Criar comunidades engajadas Alavancar negcios baseados em territrios Soluo Smarter City para o cidado de cidades de qualquer tamanho

Boost business based in territories

Smarter City for the citizens of cities of any size

Thank you!
Daniel Bittencourt bit@lung.com.br

2012 IBM Corporation